英语广告策划
全媒体广告策划与营销求职信英语
全媒体广告策划与营销求职信英语Dear Hiring Manager,I am thrilled to submit my application for the position of Media Advertising Strategist and Marketing Specialist at your esteemed company. With a passion for storytelling and a knack for strategic thinking, I am eager to bring my expertise in full-media advertising and marketing to your dynamic team.My journey in the world of advertising began with a Bachelor’s degree in Marketing Communications, where I honed my skills in market analysis, consumer behavior, and campaign development. Over the past few years, I have worked on diverse campaigns, ranging from digital to print, and from television to social media, each time pushing the envelope to create engaging and impactful content.My portfolio speaks volumes of my ability to conceptualize and execute innovative advertising strategies that resonate with target audiences. I have a proven track record of increasing brand awareness, driving sales, and enhancing customer engagement through tailored marketing campaigns. Whether it's leveraging data-driven insights to inform decisions or collaborating with creative teams to bring ideas to life, I thrive in environments that demand creativity and precision.In my most recent role, I spearheaded a digital marketing campaign that resulted in a 25% increase in online conversions for a leading e-commerce platform. I am particularly proud of this achievement as it exemplifies my ability to adapt to the ever-evolving landscape of digital marketing and to deliver measurable results.I am excited about the prospect of joining your team and contributing to your mission of creating memorable brand experiences. I am confident that my skills and experience align seamlessly with the requirements of the role, and I am ready to hit the ground running.Thank you for considering my application. I look forward to the opportunity to discuss how my background in full-media advertising and marketing can contribute to your company's success.Warm regards,[Your Name]。
全媒体广告策划与营销求职信英语
全媒体广告策划与营销求职信英语Dear Hiring Manager,。
I am writing to express my keen interest in the advertised position of a Full-Media Advertising Planner and Marketer within your esteemed company. With a robust background in integrated marketing communications and a passion for crafting compelling advertising narratives across diverse media platforms, I am confident in my ability to contribute effectively to your team and support your company's strategic objectives.My professional journey began with a degree in Marketing from the University of Communications, where I honed my skills in market analysis, consumer behavior, and brand management. This academic foundation was further solidified through hands-on experience in various internships, where I engaged in campaign development, digital content creation, and social media strategy. These experiences have equipped me with a comprehensive understanding of the advertising landscape and the ability to adapt swiftly to the ever-evolving demands of the industry.In my most recent role at Dynamic Ad Agency, I spearheaded a cross-platform campaign for a leading consumer electronics brand, which resulted in a significant uplift in brand engagement and a 20% increase in sales over the campaign period. This success was achieved through meticulous research, creative ideation, and the seamless integration of online and offline advertising efforts. My approach is always data-driven, ensuring that every decision is backed by solid analytics and a deep understanding of target demographics.What sets me apart is my proficiency in leveraging all forms of media to create a unified and persuasive advertising message. Whether it's through social media, traditional print, or emerging virtual platforms, I craft campaigns that resonate with audiences and drive measurable results. My expertise extends to budget management, ensuring that resources are allocated efficiently to maximize return on investment.Collaboration is at the heart of my work ethic. I thrive in team environments, where I can contribute to a collective vision while also drawing on the diverse skill sets of my colleagues. My communication skills, both written and verbal, are of the highest standard, enabling me to articulate complex ideas clearly and persuasively to stakeholders at all levels.I am particularly excited about the opportunity to work with your company because of its reputation for innovation and its commitment to pushing the boundaries of advertising. I am eager to bring my strategic thinking, creative flair, and analytical prowess to your esteemed team, and I am confident that my dedication to excellence will make a significant impact.Thank you for considering my application. I am looking forward to the possibility of discussing how my skills and experiences align with the goals of your company. I am eager to contribute to your continued success and to grow alongside a team that is at the forefront of the advertising industry.Sincerely,。
广告英语常用单词
广告英语常用单词- -1. 品牌兴趣brand interest2. 品牌忠诚brand loyalty3. 企业市场business markets4. 有意劝服路径central route to persuasi on5. 消费行为consumer behavior6. 消费者决策过程consumer decision m aking process7. 现有顾客current customers8. 详尽可能性模型Elaboration LikelihoodModel9. 环境因素environment10. 选择评估evaluation of alternatives11. 评估标准evaluative criteria12. 参考组evoked set13. 需要层次hierarchy of needs14. 信息性动机informational motives15. 人际影响interpersonal influences16. 卖主marketers17. 营销marketing18. 大脑档案mental files19. 动机motivation20. 被动生成动机negatively originated motives21. 非人员影响nonpersonal influences22. 市场细分market segmentation23. 营销组合marketing mix24. 成熟期maturity stage25. 全国性品牌national brand26. 网络营销network marketing27. 非人员传播nonpersonal communicat ion28. 人员型服务people-based service29. 显性差异perceptible differences30. 人员传播personal communication31. 定位position32. 价格因素price element33. 初级需求primary demand34. 首要需求趋势primary demand trend35. 私家品牌private label36. 产品概念product concept37. 产品因素product element38. 产品生命周期product life cycle39. 消费心态细分psychographic segme ntation40. 宣传publicity41. 拉式战略pull strategy42. 购买时机purchase occasion43. 推入push44. 推式战略push strategy45. 转销商reseller46. 销售推广sales promotion47. 选择性需求selective demand48. 选择性分销selective distribution49. 标准工业分类代码Standard Industria l Classification Codes50. 目标市场target market51. 目标营销过程target marketing proce ss52. 广告调查advertising research53. 态度测试attitude tests54. 中心场所测试central location tests55. 混杂测试clutter tests56. 小组讨论focus group57. 正试调查formal research58. 成见效应halo effect59. 深度访问in-depth interview60. 非正式/试调查informal research61. 查询测试inquiry tests62. 深度调查技术intensive techniques63. 营销信息系统marketing information system, MIS64. 营销调查marketing research65. 媒介种类media class66. 媒介调查media research67. 媒介细分media subclass68. 媒介载体media vehicles69. 产品merchandise70. 讯息message71. 非概率抽样nonprobability samples72. 事后测试posttesting73. 事前测试pretesting74. 初级信息primary data75. 投射法projective techniques76. 定性调查qualitative research77. 定量调查quantitative research78. 随机概率抽样random probability sa mples79. 全面服务公司fullservice advertising agency80. 普通消费者广告公司general consum er agency81. 全球性卖主global marketers82. 集团式group system83. 横向联合广告horizontal cooperativeadvertising84. 专属广告公司in-house agency85. 奖励制incentive system86. 独立制作社independent production house87. 独立调查公司independent research company88. 机构广告institutional advertising89. 整合营销传播integrated marketing c ommunications90. 互联广告公司interactive agency91. 国际广告公司international agency92. 国际化架构international structure93. 地方性广告local advertising94. 地方广告公司local agency95. 维持期maintenance stage96. 经营总监management supervisors97. 差价markup98. 媒介购买公司media-buying service99. 媒介代理费media commission 100. 跨国公司multinational corporation s101. 全国性广告主national advertiser 102. 全国性广告公司national agency 103. 户外广告outdoor advertising 104. 关系预备期prerelationship stage 105. 印刷媒介print media106. 产品广告product advertising 107. 区域性广告主regional advertiser 108. 区域性广告公司regional agency 109. 常规价格广告regular price-line ad vertising110. 截留费制retainer system111. 减价广告sale advertising112. 销售推广部sales promotion depar tment113. 专利patent114. 隐私权privacy rights115. 夸大puffery116. 潜意识广告subliminal advertising 117. 证据substantiation118. 证实testimonials119. 商标trademark120. 不正当广告unfair advertising 121. 美国专利与商标署U.S.Patent and Trademark Office122. 行为广告action advertising 123. 实际消费者actual consumer 124. 自传式讯息autobiographical mess age125. 知晓广告awareness advertising 126. 品牌术branding127. 工商广告business advertising 128. 企业对企业广告business-to-busine ss advertising129. 渠道channel130. 辅助材料collateral materials 131. 译码decode132. 直接反应广告direct-response adv ertising133. 戏剧式讯息drama message 134. 编码encode135. 农场广告farm advertising136. 全球性广告global advertising 137. 形象广告image advertising138. 预定消费者implied consumer 139. 倡导广告advocacy advertising 140. 伏击式营销ambush marketing 141. 视听材料audiovisual materials 142. 公告牌bulleting boards143. 社会参与community involvement 144. 企业广告corporate advertising 145. 企业识别广告corporate identity ad vertising146. 危机管理crisis management 147. 展品exhibits148. 特写feature articles149. 内部通报house organ150. 以货代款in kind151. 机构广告institutional advertising 152. 游说lobbying153. 前期市场企业广告market prep cor porate advertising154. 营销公关marketing public relation 155. 暴露值exposure value156. 市场、资金、媒介、组合、方法Ms 157. 起伏式flighting schedule158. 频次frequency159. 总印象gross impressions160. 毛评点gross rating points161. 组合mechanics162. 媒介策划media planning163. 媒介载体media vehicles164. 讯息力度message weight165. 方法methodology166. 组合媒介法mixed-media approach 167. 资金money168. 驱动值motivation value169. 看见机会opportunity to see 170. 脉冲式pulsing schedule171. 视听率rating172. 到达率reach173. 每册读者数readers per copy 174. 近期策划recency planning175. 路障式roadblocking176. 外溢媒介spillover media177. 增效效应synergy178. 电视户television households 179. 舆论领袖opinion leader180. 集团买主organizational buyers 181. 感知perception182. 感知过滤perceptual screens 183. 无意劝服路径peripheral route to persuasion184. 劝服persuasion185. 生理过滤physiological screens 186. 主动生成动机positively originated motives187. 购后失调学说postpurchase disson ance188. 购后评估postpurchase evaluation 189. 潜在顾客prospective customers190. 心理过滤psychological screens 191. 参照人群reference groups192. 经销商市场reseller markets 193. 选择性感知selective perception 194. 自我意识self-concept195. 亚文化subculture196. 认知失调学说theory of cognitive dissonance197. 转换性动机transformational motiv es198. 国际市场transnational markets 199. 效用utility200. 欲望wants201. 地理人口细分geodemographic se gmentation202. 地理细分geographic segmentation 203. 成长期growth stage204. 隐性差异hidden differenees 205. 独立品牌individual brand206. 诱导性差异induced differences 207. 密集分销intensive distribution 208. 引入期introductory phase209. 特许品牌licensed brand210. 电话营销telemarketing211. 使用率usage rates212. 用户身份user status213. 垂直营销体系vertical marketing s ystem214. 用量细分volume segmentation 215. 广告讯息advertising message 216. 广告计划advertising plan217. 广告战略advertising strategy 218. 自下而上式营销bottom-up marketi ng219. 传播媒介communications media 220. 企业目标corporate objectives 221. 创意组合creative mix222. 试验调查法empirical research me thod223. 整合营销传播integrated marketing communication224. 顾客终身价值lifetime customer va lue225. 营销目标marketing objectives226. 营销计划marketing plan227. 营销战略marketing strategy 228. 需求一满足式目标need-satisfying objectives229. 目标/任务法objective/task method 230. 销售百分比法percentage-of -sales method231. 关系营销relationship marketing 232. 销售定向式目标sales-target object ives233. 市场份额法/广告份额法share-of-m arket/share-of-voice method234. 形势分析situation analysis235. 利益相关者stakeholder236. SWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/thre at analysis237. 战术tactics238. 目标受众target-audience239. 自上而下式营销top-down marketin g240. 回忆测试recall tests241. 信度reliability242. 销售测试sales tests243. 样本单位sample units244. 二级信息secondary data245. 全面调查survey246. 通用产品代码universal product co de247. 母体universe248. 效度validity249. 广告代理公司advertising agency 250. 艺术指导art directors251. 美术工作室art studios252. 全国性广告主协会ANA253. 品牌经理brand manager254. 企业对企业广告公司business-to-b usiness agency255. 集中式广告部centralized advertisi ng department256. 分类广告classified advertising 257. 清仓广告clearance advertising 258. 联合广告cooperative advertising 259. 文案copy260. 文案人员copywriter261. 创意工作室creative boutique 262. 创意总监creative director263. 分散式体制decentralized system 264. 部门式departmental system 265. 发展期development stage266. 数字互联媒介digital interactive m edia267. 直邮广告direct-mail advertising 268. 电子媒介electronic media269. 手续费——代理费混合制fee-comm ission combination270. 推测性提案speculative presentatio n271. 直接费制straight-fee system 272. 下游公司supplier273. 终结期termination stage274. 交通广告transit advertising 275. 纵向联合广告vertical cooperative advertising276. 网络设计社Web design house 277. 明确表示affirmative disclosure278. 美国广告联盟AAF279. 美国广告公司协会AAAA280. 全国性广告主协会ANA281. 商业促进局BBB282. 停止/中止令cease-and-desist orde r283. 服罪判决书consent decree284. 消费者保护团体consumer advocat e285. 消费者信息网络consumer informat ion networks286. 消费者保护主义consumerism 287. 版权copyright288. 更正广告corrective advertising 289. 欺骗性广告deceptive advertising 290. 推荐endorsements291. 道德广告ethical advertising 292. 联邦通讯委员会FCC293. 联邦贸易委员会FTC294. 食品与药品管理局FDA295. 知识产权intellectual property296. 长期宏观论long-term macro argu ments297. 全国广告处NAD298. 国家广告审查局NARB299. 国家广告审查委员会NARC300. 非产品事实nonproduct facts 301. 营养标识与教育法Nutritional Label ing and Education Act302. 工业化时期industrializing age 303. 地方性广告local advertising 304. 营销传播marketing communicatio ns305. 营销公关marketing PR306. 媒介medium307. 讯息message308. 叙述式讯息narrative message 309. 全国性广告national advertising 310. 非商业广告noncommercial adverti sing311. 非产品广告nonproduct advertising 312. 人员销售personal selling313. 后工业时期postindustrial age314. 前工业化时期preindustrial age 315. 产品广告product advertising 316. 专业广告professional advertising 317. 公共关系public relations318. 公共关系活动public relations activ ities319. 公共关系广告public relations adv ertising320. 受众receiver321. 区域性广告regional advertising 322. 常规价格广告regular price-line ad vertising323. 零售广告retail advertising324. 销售推广sales promotion325. 信源source326. 广告主/出资人sponsor327. 资助性消费者sponsorial consumer s328. 目标受众target audience329. 目标市场target market330. 贸易广告trade advertising331. 社论式广告advertorial332. 广告津贴advertising allowance 333. 回购津贴buyback allowance 334. 目录catalog335. 减价促销cents-off promotion 336. 套装赠送combination offer337. 公司大会与经销商聚会company c onventions & dealer meetings338. 消费者销售推广consumer sales p romotion339. 竞赛contest340. 联合广告cooperative/co-op adverti sing341. 优惠券coupons342. 顾客终身价值customer lifetime va lue343. 数据进入data access344. 数据管理data management 345. 数据库database346. 数据库营销database marketing 347. 直接营销direct marketing348. 直接反应广告direct-response adv ertising349. 直接销售战略direct-sales strategy 350. 直接销售direct selling351. 陈列津贴display allowance 352. 易地销售diverting353. 电子优惠券electronic coupons 354. 提前购买forward buying355. 广告插页free-standing inserts 356. 店内样品试用in-store sampling357. 联络媒介linkage media358. 人员销售personal selling359. 售点材料point-of-purchase materials360. 什锦袋装样品polybagging361. 奖品premiums362. 拉式战略pull strategy363. 推销奖金push money/spiffs364. 推式战略push strategy。
广告策划 英文
广告策划英文广告策划英文广告业常用术语名词解释AE——Account Executive——客户代表，或客户执行。
代表广告公司接受广告主各种业务，并负责整体执行的人。
Account Group——业务小组。
广告公司内负责某特定客户之工作小组。
以AE为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
Appeal Point——诉求点。
广告讯息中，最能打动消费者心理，并引起行动的重点。
Brain Storming——动脑会议。
可自由发想，不受限制的讨论会议。
Brand Image——品牌形象。
消费者对商品品牌之印象。
CF——Commercial Film——乃广告影片是也，可不是电视广告脚本哦，Commercial Script是电视广告脚本。
Competitive Presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
Copywriter——文案(撰文人员)。
负责广告文案的专门写作。
CI——Corporate Identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
Creative Boutique——创意工作室。
“Boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
Direct Response Advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
Director——指导。
在整个广告作业中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导(Senior Director)、指导(Director)和助理指导(Assistant Director)。
全媒体广告策划与营销求职信英语
全媒体广告策划与营销求职信英语全文共3篇示例，供读者参考篇1Dear Hiring Manager,I am writing to express my sincere interest in the Multimedia Advertising Strategist position at your esteemed company. As a recent graduate with a Bachelor's degree in Marketing and a concentration in Digital Media, I am confident that my skills and passion for the industry make me an ideal candidate for this role.Throughout my academic journey, I have gained a comprehensive understanding of the principles of advertising, market research, consumer behavior, and multimedia platforms. My coursework has provided me with a solid foundation in developing integrated marketing communication strategies, analyzing consumer data, and leveraging various digital channels to reach target audiences effectively.One of the highlights of my educational experience was the opportunity to work on a real-world advertising campaign for a local business as part of a capstone project. Our team conducted extensive market research, developed a multimedia advertisingstrategy, and executed a comprehensive campaign across multiple platforms, including social media, email marketing, and search engine optimization. This hands-on experience allowed me to apply the theoretical knowledge gained in the classroom to a practical setting, and it further fueled my passion for the dynamic world of multimedia advertising.During my internship at a reputable advertising agency, I had the privilege of working closely with the multimedia team, where I assisted in developing social media campaigns, creating engaging content, and analyzing campaign performance metrics. This invaluable experience provided me with insights into the day-to-day operations of a multimedia advertising team and the various tools and techniques employed to drive successful campaigns.I am particularly skilled in leveraging digital platforms such as social media, search engine marketing, and email marketing to reach and engage target audiences. My proficiency in using analytical tools to measure campaign performance and optimize strategies based on data-driven insights is one of my strongest assets. Additionally, my exceptional communication and collaboration skills have enabled me to work effectively withincross-functional teams, ensuring seamless execution of multimedia advertising campaigns.I am deeply passionate about the ever-evolving multimedia advertising landscape and its ability to connect brands with consumers in innovative and engaging ways. I am excited by the prospect of joining your team and contributing my knowledge, creativity, and enthusiasm to help drive successful multimedia advertising campaigns for your clients.Throughout my academic and professional experiences, I have developed a strong work ethic, a commitment to continuous learning, and a keen eye for detail. I am confident that my skills, coupled with my passion for the industry, make me a valuable addition to your team.Thank you for considering my application. I look forward to the opportunity to further discuss my qualifications and how I can contribute to the success of your multimedia advertising initiatives.Sincerely,[Your Name]篇2Dear Hiring Manager,I am writing to express my sincere interest in the Multimedia Advertising Planning and Marketing role at your esteemed company. As a recent graduate with a Bachelor's degree in Marketing and a concentration in Digital Media, I am excited to bring my relevant knowledge, skills, and passion to contribute to your organization's success.Throughout my academic journey, I have developed a deep fascination with the ever-evolving landscape of multimedia advertising and marketing. The rapid advancements in technology and the proliferation of digital platforms have revolutionized the way brands connect with their audiences. This dynamic field has captivated me, and I am eager to apply my learnings to real-world scenarios and help businesses thrive in this competitive arena.My coursework has provided me with a solid foundation in marketing principles, consumer behavior analysis, digital marketing strategies, and multimedia content creation. I have gained hands-on experience in developing integrated marketing campaigns, leveraging various digital channels such as social media, email marketing, and search engine optimization. Additionally, I have honed my skills in data analysis, allowing meto interpret analytical insights and make data-driven decisions to optimize campaign performance.During my internship at a local advertising agency, I had the opportunity to collaborate with a team of professionals on several multimedia advertising campaigns. I assisted in conducting market research, crafting compelling content, and executing cross-platform promotional strategies. This practical experience allowed me to witness firsthand the impact of effective multimedia advertising and further fueled my passion for this dynamic field.One of my notable achievements was spearheading a social media marketing campaign for a local business. By leveraging creative content and targeted advertising, I successfully increased their online engagement and drove website traffic, resulting in a significant boost in sales. This experience taught me the importance of staying up-to-date with the latest trends, platforms, and best practices in multimedia advertising.I am particularly drawn to your company's innovative approach to multimedia advertising and your commitment to delivering cutting-edge solutions to clients. Your portfolio of successful campaigns and your reputation for fostering acollaborative and creative environment align perfectly with my aspirations.Beyond my academic and professional qualifications, I possess strong communication and interpersonal skills, enabling me to effectively collaborate with cross-functional teams and present ideas persuasively. I am a quick learner, adaptable, and thrive in fast-paced environments. My attention to detail and ability to meet deadlines make me a valuable asset to any team.I am confident that my passion, dedication, and the knowledge I have acquired will enable me to make meaningful contributions to your company's multimedia advertising and marketing efforts. I am excited about the prospect of joining your team and leveraging my skills to drive impactful campaigns that resonate with target audiences.Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and to learn more about this exciting role.Sincerely,[Your Name]篇3Dear Hiring Manager,I am writing to express my strong interest in the Multimedia Advertising Planning and Marketing Internship position with your esteemed company. As a driven and creative individual with a passion for the ever-evolving world of advertising and marketing, I am confident that my skills and academic background make me an ideal candidate for this role.Currently pursuing a Bachelor's degree in Marketing with a concentration in Digital Media at [University Name], I have gained a comprehensive understanding of the principles and practices that underpin successful advertising campaigns. Through a rigorous curriculum that combines theoretical knowledge with hands-on projects, I have honed my ability to analyze market trends, develop targeted strategies, and create compelling content that resonates with diverse audiences.What particularly excites me about this internship opportunity is the chance to apply my learnings in a dynamic, real-world setting. The multimedia landscape is constantly evolving, and I am eager to contribute my fresh perspectives and innovative ideas to help your company stay ahead of the curve. With a keen eye for detail and a knack for storytelling, I am adeptat crafting engaging narratives that captivate audiences and drive brand awareness.During my academic journey, I have had the privilege of working on several group projects that simulated the advertising agency environment. In one notable project, my team was tasked with developing a comprehensive digital marketing campaign for a local small business. We conducted extensive market research, identified key target audiences, and leveraged various digital channels, including social media, search engine optimization, and email marketing, to create a cohesive and impactful strategy. Our efforts not only earned us top marks but also garnered praise from our client for the measurable increase in website traffic and customer engagement.Furthermore, my experience as the Social Media Manager for the [University] Marketing Club has provided me with invaluable hands-on experience in managing social media campaigns. I have demonstrated proficiency in crafting compelling content, analyzing performance metrics, and adapting strategies in real-time to maximize engagement and reach. This role has sharpened my ability to think critically and creatively, skills that will undoubtedly contribute to the success of your multimedia advertising initiatives.Beyond my academic achievements, I possess a natural curiosity and a drive to continuously learn and grow. I am proficient in industry-standard software and tools, such as Adobe Creative Suite, Hootsuite, and Google Analytics, and I am always eager to expand my skillset. Moreover, my strong communication and collaborative abilities enable me to thrive in team-based environments, where I can effectively contribute to brainstorming sessions and provide constructive feedback.I am excited by the prospect of joining your talented team and contributing my unique perspectives and passion to the development of innovative multimedia advertising campaigns. This internship represents an incredible opportunity for me to gain practical experience in a dynamic industry while also showcasing my talents and commitment to excellence.Thank you for your time and consideration. I look forward to the opportunity to discuss my qualifications further and to learn more about this exciting opportunity.Sincerely,[Your Name]。
百达翡丽英文广告语
百达翡丽英文广告语篇一：打动人的英语广告词@cecilia-ssyYouneveractuallyownaPatekPhilippe.Youmerelylookafteritforthene xtgeneration.没人能拥有百达翡丽，只不过为下一代保管而已。
@渣攻猛回头：yesterdayyousaidtomorrow.昨天你说明天（就行动）。
@机器人婕婕：iftheydon'tlookgood,wedon'tlookgood.他们不体面，我们没面子。
@国光苹果_欣：connectingPeople.(nokia)科技以人为本。
@张三三同学：Life'sgood.LG美好心生活。
@Summer里的非小姐：当然不得不提广告文案界奉为经典，奥格威为劳斯莱斯撰写的最负有盛名的长标题：at60milesanhourtheloudestnoiseinthisnewRolls-Roycecomesfromtheelect ricclock.时速60英里时，这辆新劳斯莱斯的最大噪音来自电子钟。
@小昭昭昭：THiSiSanadVERTiSEmEnTFoRcHiVaSREGaLiFYoUnEEdToSEETHEB oTTLEYoUoBVioUSLYdon’TmoVEinTHERiGHTSociaLciRcLESiFYoUnEEdToTaSTEiTYoUJUSTd on’THaVETHEEXPERiEncEToaPPREciaTEiT.这是芝华士的广告。
假如你还需要看瓶子，你显然不在正确的社交圈。
假如你还需要品尝，那你肯定没有经验去鉴赏它。
篇二：百达翡丽广告策划书百达翡丽广告策划书营销与策划专业4班罗建堂张根郭文卓舒星凌萧鹏20XX/11/30目录1、前言 (1)2、市场分析·····························1～43、广告战略·····························4～54、广告对象·····························5～65、广告地区·····························6～76、广告策略·····························7～87、广告预算及分配 (8)8、广告效果预测·························8～9百达翡丽广告策划书一、前言百达翡丽创立于1839年，作为日内瓦最后一家独立制表商，百达翡丽在设计、生产直至装配的整体过程中享受着全面的创新自由，打造出令世人专家交口称赞的全球钟表杰作，并谨遵品牌创始人百达先生(antoinenorbertdePatek)和翡丽先生(Jean-adrienPhilippe)的卓越远见，凭借超凡的专业技能，秉承优质的创新传统，百达翡丽至今拥有超越80余项技术专利。
HR常用职位英语
HR常用职位英语计算机/互联网/通讯Technology/Internet首席技术执行官CTO/VP Engineering技术总监/经理Technical Director/Manager信息技术经理IT Manager信息技术主管IT Supervisor信息技术专员IT Specialist项目经理/主管Project Manager/Supervisor项目执行/协调人员Project Specialist / Coordinator系统分析员System Analyst高级软件工程师Senior Software Engineer软件工程师Software Engineer系统工程师System Engineer高级硬件工程师Senior Hardware Engineer硬件工程师Hardware Engineer通信技术工程师Communications EngineerERP技术/应用顾问ERP Technical/Application Consultant 数据库工程师Database Engineer技术支持经理Technical Support Manager技术支持工程师Technical Support Engineer品质经理QA Manager信息安全工程师Information Security Engineer软件测试工程师Software QA Engineer硬件测试工程师Hardware QA Engineer测试员Test Engineer网站营运经理/主管Web Operations Manager/Supervisor 网络工程师Network Engineer系统管理员/网管System Manager/Webmaster网页设计/制作Web Designer/Production技术文员/助理Technical Clerk/Assistant销售Sales销售总监Sales Director销售经理Sales Manager区域销售经理Regional Sales Manager客户经理Sales Account Manager渠道/分销经理Channel/Distribution Manager渠道主管Channel Supervisor销售主管Sales Supervisor销售代表Sales Representative / Executive销售工程师Sales Engineer医药代表Pharmaceutical Sales Representative保险代理Insurance Agent销售助理Sales Assistant / Trainee商务经理Business Manager商务专员/助理Business Executive/Assistant销售行政经理Sales Admin. Manager销售行政主管Sales Admin. Supervisor售前/售后技术服务经理Technical Service Manager售前/售后技术服务主管Technical Service Supervisor售前/售后技术服务工程师Technical Service Engineer售后/客户服务（非技术）经理Customer Service Manager 售后/客户服务（非技术）主管Customer Service Supervisor 售后/客户服务（非技术）专员Customer Service Executive 经销商Distributor市场/公关/广告Marketing/PR/Advertising市场/广告总监Marketing/Advertising Director/VP市场/营销经理Marketing Manager市场/营销主管Marketing Supervisor市场/营销专员Marketing Executive/Communication市场助理Marketing Assistant / Trainee产品/品牌经理Product/Brand Manager产品/品牌主管Product/Brand Supervisor市场通路经理Trade Marketing Manager市场通路主管Trade Marketing Supervisor促销经理Promotions Manager促销主管Promotions Supervisor促销员Promotions Specialist市场分析/调研人员Market Analyst/ Research Analyst公关/会务经理Public Relations Manager公关/会务主管Public Relations Supervisor公关/会务专员Public Relations Executive媒介经理Media Manager媒介人员Media Specialist企业/业务发展经理Business Development Manager企业策划人员Corporate Planning广告策划/设计/文案Advertising Creative/Design/Copy writer财务/审计/统计/金融Finance/Accounting/Banking财务总监CFO/Finance Director/VP财务经理Finance Manager财务主管/总帐主管Finance Supervisor会计经理/会计主管Accounting Manager/Supervisor会计Accountant / Accounting Trainee出纳员Cashier财务/会计助理Finance/Accounting Assistant财务分析经理/主管Financial Analysis Manager/Supervisor财务分析员Financial Analyst成本经理/成本主管Cost Accounting Manager/Supervisor成本管理员Cost Accounting Specialist审计经理/主管Audit Manager/Supervisor审计专员/助理Audit Executive/Assistant税务经理/税务主管Tax Manager/Supervisor税务专员Tax Executive证券经纪人Stock Broker投资顾问Investment Advisor注册分析师Certified Investment/Financial Analyst投资/基金项目经理Investment Manager融资经理/融资主管Treasury Manager/Supervisor融资专员Treasury Specialist行长/副行长President/Vice-President/Branch Manager风险控制Risk Management进出口/信用证结算Trading / LC Officer清算人员Settlement Officer外汇主管Foreign Exchange Supervisor高级客户经理/客户经理Senior Relationship Manager客户主管/专员Relationship?Supervisor/Executive信贷/信用调查/分析人员Loan/Credit Officer银行柜台出纳Bank Teller统计员Statistician生产/营运/工程Manufacturing/Operations/Engineering工厂经理/厂长Plant/Factory Manager总工程师/副总工程师Chief Engineer项目经理/主管Project Manager/Supervisor项目工程师Project Engineer营运经理Operations Manager营运主管Operations Supervisor生产经理/车间主任Production Manager/Workshop Supervisor 生产计划协调员Production Planning Executive/Officer生产主管/督导/领班Production Supervisor/Team Leader技术/工艺设计经理/主管Technical/Industrial Design Mgr./Spvr. 技术/工艺设计工程师Technical/Industrial Design Engineer实验室负责人/工程师Lab Manager/Engineer工程/设备经理Engineering/Facility Manager工程/设备主管Engineering/Facility Supervisor工程/设备工程师Engineering/Facility Engineer电气/电子工程师Electrical/Electronics Engineer机械工程师Mechanical Engineer机电工程师Electrical & Mechanical Engineer维修工程师Maintenance Engineer质量经理QA Manager质量主管QA Supervisor质量工程师QA Engineer质量检验员/测试员QA Inspector认证工程师Certification Engineer安全/健康/环境经理/主管Safety/Health/Environment Manager/Supervisor 安全/健康/环境工程师Safety/Health/Environment Engineer工程绘图员Project Drafting Specialist机械制图员Drafting Specialist化验员Laboratory Technician技工Technician / Engineer Trainee电工Electrician服装打样/制版Clothing/Apparel Sample Production行政/人事/后勤Admin./HR/Support Services行政/人事总监Admin/Human Resources Director人事经理Human Resources Manager人事主管Human Resources Supervisor人事专员Human Resources Specialist人事助理Human Resources Assistant招聘经理/主管Recruiting Manager/Supervisor薪资福利经理/主管Compensation & Benefits Mgr./Supervisor薪资福利专员/助理Compensation & Benefits Specialist/Assistant培训经理/主管Training Manager/Supervisor培训专员/助理Training Specialist/Assistant行政经理/主管/办公室主任Admin Manager/Supervisor/Office Manager行政专员/助理Admin Staff/Assistant经理助理/秘书Executive Assistant/Secretary前台接待/总机Receptionist后勤Office Support资料管理员Information / Data Management Specialist电脑操作员/打字员Computer Operator/Typist高级管理Senior Management首席执行官/总经理CEO/GM/President副总经理Deputy GM/VP/Management Trainee总监Director合伙人Partner总裁/总经理助理CEO/GM/President物流/贸易/采购Logis./Trading/Merchand./Purch.物流经理Logistics Manager物流主管Logistics Supervisor物流专员/助理Logistics Specialist/Assistant物料经理Materials Manager物料主管Materials Supervisor采购经理Purchasing Manager采购主管Purchasing Supervisor采购员Purchasing Specialist/Staff外贸/贸易经理/主管Trading Manager/Supervisor外贸/贸易专员/助理Trading Specialist/Assistant业务跟单经理Merchandiser Manager高级业务跟单Senior Merchandiser业务跟单Merchandiser助理业务跟单Assistant Merchandiser仓库经理/主管Warehouse Manager仓库管理员Warehouse Specialist运输经理/主管Distribution Manager/Supervisor报关员Customs Specialist单证员Documentation Specialist船务人员Shipping Specialist快递员Courier理货员Warehouse Stock Management文字/艺术/设计Writer/Editor/Creative Artist/Designer编辑/作家/撰稿人Editor/Writer记者Journalist / Reporter校对/录入Proofreader/Data Entry Staff排版设计Layout Designer艺术/设计总监Creative/Design Director影视策划/制作人员Entertainment Planning / Production 导演Director摄影师Photographer音效师Recording / Sounds Specialist演员/模特/主持人Actor/Actress/Model/MC平面设计/美术设计Graphic Artist/Designer纺织/服装设计Clothing / Apparel Designer工业/产品设计Industrial Designer工艺品/珠宝设计Artwork/Jewelry Designer科研人员Research Specialist Staff科研管理人员Research Management科研人员Research Specialist Staff律师/法务Legal律师Lawyer法务人员Legal Personnel律师助理Paralegal/Legal Assistant书记员Court Clerk教师Professor/Teacher教师ProfessorTeacher教学/教务管理人员Education/School Administrator 助教Teaching Assistant讲师Lecturer家教Tutor。
广告英语精要教案Cha
广告英语精要教案Cha一、教学目标：1. 让学生掌握广告英语的基本词汇和表达方式。
2. 培养学生阅读和理解广告英语文本的能力。
3. 提高学生运用广告英语进行创意和策划的能力。
二、教学内容：1. 广告英语的基本词汇和短语，如：products, services, features, benefits, etc.2. 广告英语的常见句型和结构，如：clm, guarantee, offer, etc.3. 广告英语的修辞手法，如：hyperbole, metaphor, pun, etc.三、教学过程：1. 导入：展示一些中文广告，让学生猜测广告的内容和目的。
2. 新课内容：介绍广告英语的基本词汇、句型和修辞手法。
3. 实例分析：分析一些经典的广告英语案例，让学生理解广告英语的特点和作用。
4. 小组讨论：让学生分组讨论如何运用广告英语进行创意和策划。
5. 作业布置：要求学生编写一篇简单的广告英语文本。
四、教学评估：1. 课堂参与度：观察学生在课堂上的积极程度和参与情况。
2. 作业完成情况：评估学生广告英语文本的创意和策划能力。
3. 期末考试：设置有关广告英语的试题，测试学生的掌握程度。
五、教学资源：1. 教材：广告英语精要教材。
2. 辅助材料：广告英语案例、多媒体教学课件。
3. 网络资源：相关广告英语的网站和资料。
六、教学策略：1. 采用案例分析法，通过分析经典广告案例，使学生更好地理解广告英语的特点和技巧。
2. 利用任务驱动法，引导学生参与小组讨论和广告创意策划，提高学生的实践能力。
3. 运用情境教学法，设置真实的广告情境，让学生在实践中掌握广告英语的应用。
七、教学方法：1. 讲授法：讲解广告英语的基本词汇、句型和修辞手法。
2. 互动教学法：提问、讨论，激发学生的思考和参与度。
3. 实践教学法：让学生动手编写广告英语文本，提高实际操作能力。
八、教学步骤：1. 第一步：导入新课，展示广告案例，引导学生关注广告英语。
全国大学生广告艺术大赛策划书英语
全国大学生广告艺术大赛策划书英语I. Theme of the event:Feel the charm of advertising, attract the sense of innovation, enhance teamwork, and bloom the flower of performing arts.2. Activity targets:Guangzhou XXXX all students3. Organizers:Planning and hosting: Youth League Committee of Zhong*College4. The time of the activity :(determined).Preliminary Round: 19 November at 6:30 p.mFinal: 6 December at 7:00 p.m5. Location of the event:Preliminary Round: General Building Final: Vacant lot in front of the first canteen for students.6. Competition format:Free team formation, each team can not exceed 5 people. In any form such as singing, sketches, cross-talk, drama, etc., the time depends on the form. The final result is determined by the audience vote and the judges' ratings.VII. Competition Requirements:Closely follow the theme, the content is healthy and uplifting, full of novelty, and must not be copied or imitated by television or onlineworks.VIII. Specific methods of activities:The competition is divided into two rounds, preliminary round and final, the preliminary round is carried out in the teaching area comprehensive building, each participating team in the preparation of the competition to choose a product related to Traditional Chinese medicine , play their own unique creativity, seize the fleeting inspiration, in singing, sketches, cross-talk, drama and other forms, according to the form selected by the participating team and the number of participants, the organizer will give time limits, the participating teams through the cooperation and rehearsal between the team members, with a * The body and speech vividly and innovatively describe the product, such as the appearance, efficacy, value, etc., to promote and promote the product to the audience and the guest judges. The participating teams record the works into videos or perform on-site interpretations, and the judges score and select the creativity, precision, and connotation of the descriptions of the participating teams according to the video or the performance of the contestants 12 teams advanced to the final. In the period before the final, the teams that enter the final can continue to improve their advertisements for the preliminary round and strive for excellence. On the day of the final, the stage is set up in front of a meal in the living area, and the team that enters the final will show their mostperfect advertising works on the stage to the majority of teachers and students, and the judges will judge according to their own judgment, score through the performance of the participating teams in all aspects and the design of the advertisement, and voted by the audience on the spot, and the final result is composed of 80% of the judges' score and 20% of the audience's score, and the winning team is selected.IX. Preparation for the event:Preliminary preparation: On October 20, the Publicity Department was responsible for starting to produce publicity ppts, and the Publicity Department began to prepare two large posters, thirteen small posters, two banners, and the production of leaflets and registration forms.10. Arrangement on the day of the finalDecember 6: (depending on weather conditions)1. At noon, the curtain of the party is arranged by the beginning.2.12:30 Set up the stage, adjust the sound and the host starts to step on the work. The final team is placed in a stepping point* row.3.12:30 Officer is responsible for blowing balloons, sticking flash strips, etc. to arrange the venue, set up the tent and contact the merchant to arrange the booth. Communicate with the merchant to negotiate the booth issue.4. After school, all the remaining Youth League Committee officers immediately went to the scene to arrange the venue.5.16:30 Registration for all participants, hosts and performers will be responsible6.16:30 The sound leader communicates with each team about the required sound effects.7.19:00 The competition officially begins, and the host makes an opening statement to introduce the guests and judges who arrived on the spot. The leader took the stage to give a speech and announced the official start of the competition. The teams then take to the stage one by one to perform. In the middle of the performance and audience interaction session of the guest team. 8.21:00 The game ends and all colleagues stay to clean up the field.Post-work: The Publicity Department published the results of the competition poster with a meal and a meal and a C building downstairs.。
谈英语广告的特点及汉译策略
歧 义在矧一， 话Ｌ 表达两种意思 ，从而使广告 ．风趣 、幽默 ．如飘 柔 ｕ Ｉ Ｊ Ｊ Ｊ 】 ． 的广告 ． 一：Ｓａ ｈａ ． 成功之路 ，从 头开始 ，ｌ 中的 “ｈ ａ ”原 ｔｒａｅ ｄ （ ｔ ａｅｄ 义 是 ｒ 前 的 意 思 ，而 “ ｈａ ” 又 是 出 “ 一 个 ）” 和 “ ｅｄ ｕ ｊ ａ ｅｄ ａ（ ｈ ａ ｆ ｊ 头 ”组成 ．众所． 知 ，瓢柔的主要产品都是与头发护理有关的 ， ． ｝ 古 Ｊ 所 以 ，该广告 浏的字 面意思 既可以理宥 为 “ 前出发 ”又 可理 解 为 Ｉ ￥ ” 从头开始” 这也正适合了 中国人有 “ 好的开始就成功了一半 ．” 的说法 ，而在泽义 中Ｊ 入 了 “ Ｊ ｕ 成功”一渊 ，更增加 了积极 上之意 ， ④夸张 夸张在广告 语中的使 用让消 费者感至 产品制造商对其产 品具 有很强的 自信 ，不仅增 Ｊ了商品形象 ，ｌ 时也『 深 了消费者对产品的 Ｊ ｕ ｉ ｊ ＝ Ｊ Ｊ ｌ 】 印象 如 ：Ｓ ｎ ａ ｆ ｅ ｏｌ Ｃ ｄ ｌ ．（ 界标准～凯 迪拉 克 ） ａ ｄ ｔ ｗ ｄ ｔ ｄ ｒ ｏ ｒ － ａｉａ 世 ｈ ｌｃ 这是凯迪托克汽车广告语 ，称其为 “ 世界标准” ．纵观其发展 历史 ， ．
消费者也有理 由相信融汇 了百年历史精华和数代 没计师智慧和才智的 凯迪拉克汽车 ，不愧 为汽车行业的领导者 、 ⑤模仿 、 有时 ，广告策 划 者会模仿一些励志型 谚语箴言来撰写广告 渊，．消费者看后有一种似 止 曾桕 ｉ 感 ，从 而缩短 消费者与产 品『的心理距 离 。如 ：Ｗｈｒｔｅ ｝ 日 Ｊ ｅ ｒ ｅｈ ｅ
易 凄 、易 懂 和 易 ｆ 如 蓝 带 啤 酒 的 广 告 涮 ： Ｒ ｆ ｓ ｅ ｉ ． 己 ｅ‘ ｈ Ｒ ｊ ｃ ｉ ｅ ｏｅ Ｒ ｍｅ ｅ！ ｅ ｍｂｒ 该广告用了头韵和排比的修辞手法 ，使主题比较突 出， 上 ｕ ，给消 费者留 下了深 刻的印 象 ． 双
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英语广告策划
1、广告对象：夏季女式衣服（具体品牌名大家可以想想，我想的是Dreams）
2、广告主题：Better clothes,better life.
3、广告理念：我们品牌的衣服是适合各类型的女性的，所以表演的时候越自信越好；另外，
想主要采取无技巧剪辑，所以需要我们几个人动作上的配合。
衣服颜色多样些哦。
4、具体安排：主要分四块：前面三块主要大家各自的衣服，一人一套5个镜头，三组；最
后一组镜头，是五个人会和，摆pose然后喊出宣传口号。
人物出场顺序：卞开星—罗思涵—张文哲—张蔚蓝—谢怡韵
第一组镜头（采取纵向移动顺序——由远及近）：地点——图书馆，主要展现人物正面
第二组镜头（采取横向向移动顺序——由左到右）：地点——毓秀湖亭子那，主要展现人物侧面
第三组镜头（采取纵向移动顺序——由近及远）：地点——北园食堂到三教的那块【也就是
第四组镜头：会和——全景
有樱花树的那边吧，动作可以到时候再定，只要做出有爱的状态就可以了。