BEC高级口语真题汇总
Part 2
Company Growth公司发展题
Company growth: the importance to a company of controlling expansion
Company Growth: how to decide when it is the right time for a business to expand
Company Growth: how to ensure that company growth proceeds at the optimum rate
Career 职业题
Staff development: the importance to a company of developing effective career plans for staff HR人事题
Recruitment: how to ensure that the advertising of job vacancies is effective
Personal skills: how to motivate employees to achieve their full potential
Personnel management: the importance to a company of having well-motivatedstaff
Staff relations: the importance of a company providing a range of facilities for all staff Recruitment: how to ensure that the best candidate for a post is selected
Personnel Management: the importance of providing employees with clear job descriptions Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance
Staff Development: how to administer a staff budget effectively
Time Management 时间管理题
Time management: the importance of planning work time effectively
Time Management: how to manage a heavy workload effectively
Training 培训题
Staff Training: how to evaluate the effectiveness of company training programmes
Sales & Marketing营销题
Marketing : how to ensure that agents maintain a high level of effectiveness when representing a company
Sales: how to ensure that price levels for new products are set appropriately
Market research: the importance of finding out about customers’ habits and attitudes
Financial planning: the factors involved in deciding on appropriate pricing strategies Marketing: the importance of advertising slogans in promoting a brand or product
Adver tising: how to select a suitable agency to handle a company’s advertising
Product promotion: how to make effective use of the media when promoting a new product or service
Marketing: the importance to a company of offering its products on the world-wide web
Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture
Sales: the importance of brand image in ensuring that products or services sell well Customer Service客服题
Customer relations: the importance of making customers feel valued
Customer relations: the importance to a company of reliable customer opinions of products Customer service: the importance of providing an effective after-sales service for customers Communication交流题
Communication skills: the importance of foreign language training for selected employees Communication: how to achieve an effective working relationship between different departments within a company
Information management: how to ensure that information is managed effectively within a company
Information management: the importance of keeping staff informed about company policies and plans
Information management: the importance of an effective internal communication system in a company
Information Management: how to analyse and make effective use of information Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications
Communication skills: the importance of understanding cultural differences when working in an international environment
Production 生产题
Quality control:the importance to a company of monitoring the quality of its goods and services Quality Control: how to ensure that a company consistently maintains quality control standards Finance财务题
Finance: how to decide whether to float a company on the stock market
Financial management: how to identify ways of reducing costs in a company
Purchasing采购题
Purchasing: the importance of maintaining personal contact with potential suppliers Purchasing: how to achieve and maintain good relations with all suppliers
Purchasing: how to evaluate and select new projects
Project Management 计划管理题
Technology科技题
Technology: the importance to a company of regularly upgrading its technological equipment Technology: the factors involved in assessing the cost-effectiveness of new technology Technology: the importance to a company of keeping up-to-date with internet developments Technology: the importance of computer skills for the workplace of the future
Health and Safety健康安全题
Health and safety: how to develop a responsible attitude among staff to health and safety requirements in a company
Health and Safety: the importance to a company of having a Health and Safety policy
Travel & Transport旅行交通题
Planning and strategy规划和策略
Strategic planning : the factors involved in managing change effectively within an organization Strategic planning: how to decide whether to purchase or rent company premises
Business strategy: how to maintain the confidence of company shareholders
teamwork 团队合作
Project development: how to ensure inter-departmental co-operation on new projects Project management: the importance of teamwork for the effective management of projects