中级商务英语课程简介中英文版本
剑桥商务英语BEC中级口语讲义
BEC中级口语第一课时常用句型I am writing to you concerning…我写信给你是关于You can’t miss it.你一定找的到I can’t agree more. 我很赞同你It may have slipped your mind, but…你可能忘了，但是（确实有这么回事）You can always reach me at the number…打这个电话你总能找到我We would very much appreciate it if you could…如果你...我们会非常感谢I noted with interest your advertisement for…对于你们的广告我很感兴趣的是..Yes, that’s true, but on the other hand…是，这是对的，但是在另一方面（部分肯定）That’s exactly what I think.这正是我所想的Maybe, but don’t you think…?你不认为...（提出建议）You are wanted on the phone. 有你的电话As requested, we enclose for your attention…根据你们的要求，我方附上...同义词、近义词、相似词的辨析。
1) chairman主席，会长, president总裁，总统, CEO首席执行官，总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant店主, trader, businessman, distributor经销商.3) deputy副总, vice-代理的, associate合伙人, assistant助理.4) discharge, unload, land 卸货5) discount折扣, reduction减少, rebate减少（税）, allowance津贴.第二课时ⅡPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreignlanguages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.第三课时ⅠConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.第四课时ⅠTongue Twister1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand, say understand.If you don’t understand, say don’t understand.If you understand say you don’t understand.How can I understand you understand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper plate. ⅡConversationⅢ Conversation TopicsAsking about personal views.1. Why do you study English?2. Why do you want to study business?3. What do you think of some modern methods of payment (credit cards, cheques, bank transfers 银行转账)?4.What role does the computer play in modern business? 5. What are some necessary steps for preparing a business trip overseas?6. Which kind of office would you prefer to work in, cellular or an open-plan office?格子间还是开放式7. What do you think of international trade?8. How to deal with customer enquires on the phone? 消费者打电话问讯9. Transportation: (What is your usual means of transportation? Compare the various means of transportation)10. Health and safety in the workplace (How to ensure a healthy working environment for employees? What are somehealth hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11. How to keep a balance between growth and environment protection?12. Radio and TV (What are your favorite/TV programs? Why?)13. What kind of role does advertising play in promoting your products/services? Which form of advertising is mosteffective in your opinion?14. What are the required qualities of a modern manager?15. What do you know about flexible time? 弹性工作制第五课时第四讲Ⅰ Life EnglishTalking about money1．If you have money, you can easily make money.Money makes money. 钱生钱Money begets money.If you are in debt, you lose your self-respect. 自尊You lose your motivation. 动力Your debt continues to grow. 你负债及日俱增You start to worry.You need to borrow more money.You get even deeper in debt.2.Money comes.Money goes.But the memory is always there. 钱来钱去，留给你的只是记忆Money talks.Money rules.Money is power. 钱是万能的3.Money burns a hole in your pocket. 钱是留不住在口袋里的It goes out as fast as it comes in. 钱用的比来得快You’re a spendthrift. 你是个浪费钱的人Don’t squander your hard-earned money. 别挥霍你辛苦赚来的钱Put your savings in the bank. 把你的储蓄放在银行里savings account （注意＋s）Never live beyond your means. 不要入不敷出live within one’s means 量入而出Be a good consumer. 做个理智的消费者customer，clientBe a smart shopper.Be a clever buyer.ⅡPresentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it willdefinitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative ideas. This is particularlyvaluable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the manager and it wasnot easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague.How to improve teamwork:Common objective；General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personalprestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start topanic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member, because you never know what kind of problemsmight suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be runningbefore the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled tosue the brea ching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot of commercialactivities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS’ PRICESKey points:Pricing; Advertising; Production costs; Competitor’s price; Market ing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher quality and less expensive products. It is a commonsense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period of time.c.For a newly established company: correct pricing policies are particularly important for newly establishedbusinesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’ price:a.Once a new product is put into market, it will immediately face the competition from rivals. The price warsometimes can be incredibly fierce and crude.petitors’ price will mirror the consumers’ attitude about certain products and the satisfaction about theirprices.c.If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself inan unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway,Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a.The fundamental task for a company is to make its products and itself known to the public. There are many waysto achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only about propagandizing your company but also competingagainst/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their p roducts comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲ⅠLife EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.ⅡPresentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REW ARD SYSTEM FOR STAFF●PURPOSE OF THE REW ARD SYSTEM●TYPES OF REW ARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always been frustrated and bewildered by employees withlittle or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factors are justlike market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse theirenthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not be pleasant, ortheir colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into account when theylook for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobsbetter and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3）Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential; how do you know how much money these “other people” make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more.Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I werebeing paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning muchmore.剑桥商务英语BEC中级口语讲义Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to getapproved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. AndI’ll try to arrange some sort of compensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4）Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.ⅣConversation Notes注意：1．考试中不要说“Pardon?”2．Never say “sorry” in examination!3．没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第七课时第六讲ⅠLife Englisheating1．I am hungry.I’m hungry as hell.I’m hungry as a wolf.I’m starving.I’m starved.I feel like I’m starving to death.My stomach is empty.My stomach is growling.I could eat like a horse.2.I’m really hungry.I’m feeling weaker by the moment.I need to eat something nutritious.3.Let’s eat.Let’s dig in.Let’s pig out.Let’s mounch out.Let’s chow down.Let’s indulge ourselves.4.It’s delicious.It tastes great.It’s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn’t ask for a better meal.5.I’m full.I’m stuffed.I can’t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1.It’s on me.It’s my treat.Be my guest.Let me pay the bill.Let me foot the bill.Let me pick up the check.2.Pick your position.Select what you like.Choose whatever you wish.It’s your choice.It doesn’t really matter to me.I don’t have any preference.3.Can I get you something?Do you need anything?What would you like?Are you hungry now, or would you like to eat later?I’d like to invite you out to dinner.Do you have any preference?4.I’m easy to satisfy.I’m easy to please.I have simple tastes.I don’t need any fancy food.I don’t need anything special.McDonald’s would do me fine, if it’s OK with you.5.What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish?What’s this place famous for?ⅡPresentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:剑桥商务英语BEC中级口语讲义a.Might technology support and skilful workforce are the two crucial elements leading a modern enterprises tosuccess. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch, V olkswagen c ars)d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require thecompany to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable of producingsuch a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companieschoose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services from producer toconsumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for longwithout meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjustits programs to deliver an offering meeting consumers’ needs.剑桥商务英语BEC中级口语讲义e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market untilrecent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What’s objective of market research?✧One of the purpose of market research is to find out whether there’s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market,h igh earning people or low earning people. Sports shoes… perfume)b.When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the targetmarket.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first –hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.。
剑桥商务英语大纲(中级)必备学习
美式论文、报告写作技巧编者按：美式教育的特点即是课程内容强调学生参与及创新运用，因此，报告便成了常见的考核学生学习成果的方式，比如实验报告、学期报告、专题报告、研究报告及论文（含毕业论文）等。
研究生presentation 及seminar 的机会更是占很大的比重，有些甚至占学期成绩很大比例。
如何完成报告、论文同时得到良好的成绩，是本文提供给有志留学的有心人参考的目的。
美国大学生由於自小已养成自动寻找答案习惯，在启发式的教育环境下，写报告、论文对他们来说比较不陌生，虽然专业知识上美国学生不见得比外籍学生强，但是表达能力由於自小培养，加上英语能力的优势，常比外籍学生在报告、论文方面有较隹的利基。
反之中国学生比较缺乏报告写作的训练，因此如果在留学过程中无法适应美式教育会比较辛苦，其实论文、报告的写作要领其实不难，只要把握技巧就可水到渠成。
通常论文由篇首(Preliminaries)，本文(Texts)以及参考资料(References)三部分构成；而这三大部分各自内容如下：(一) 篇首：封面(Title)序言(Preface)谢词(Acknowledge)提要(Summary)目录(Tables and Appendixes)(二) 本文：引言(Introduction)主体，含篇(Part)、章(Chapter)、节(Section) 、以及注释(Footnotes)(三)参考资料：参考书目(References or Bibliography)附录资料(Appendix)。
进行论文或报告写作之前，先要确定想要表达的主题，主题确定后，将其具体表达，即为题目。
题目可以提供研究者：一.研究的方向二.研究的范围三.资料搜集的范围四.预期研究成果通常在确定题目之後就开始找资料从事研究，建议在找资料之前最好去问教授有哪些参考资料来源可供参考引用。
构思为确定写作大纲或Proposal 的先前步骤，大纲是论文、报告的骨干，Proposal 是研究的架构、流程及范围的说明书。
《中级商务英语》课程标准
《中级商务英语》课程标准课程名称：中级商务英语适用专业：商务英语开设学期：学时：学分：一、课程性质及作用《中级商务英语》是商务英语专业实现人才培养目标的核心课程之一，是引导学习者在有初级商务英语知识的基础上，学习中级商务英语词汇、商务惯用表达等语言知识，掌握国际商务基础知识，培养其在国际商务背景下为完成特定的商务任务而运用商务英语进行交际的能力和处理一般的国际商务业务的技能。
二、课程设计思路1. 以就业为导向、能力为本位、职业实践为核心的设计思路本课程根据近年我院商务英语专业毕业生的就业情况调查及浙江省外贸行业的人才需求现状，通过校企专家论证，确定课程内容，然后以相关知识的难易对教学内容加以序化。
2. 以理论联系实际、知识点与技能点相结合的设计思路本课程创设仿真商务环境，就所需掌握的知识点与技能点进行典型教学，有针对性的开展教学活动，让学生在实际情境中掌握和运用所需知识，跨越理论与实际间的鸿沟，以到达融会贯通的水平。
3. 以案例分析、实证分析为主体的设计思路本课程安排了具体的商务实例，进行情境教学，以案例、实证分析为主线展开教学，引导学生进入实际案例，身临其境的学习课程知识点和技能点，并进一步在实际商务实例运用和巩固所学的知识。
三、课程目标通过本课程的学习，学生应在原有英语基础知识上强化商务知识的学习和商务英语语言应用能力的训练，进而既具备商务基础知识又能不断提高商务英语语言综合技能，为将来就业和升学奠定良好的基础。
1．认知目标（1）熟悉公司组织架构及主要部门职能。
（2）掌握公司日常办公时进行内外部沟通的方法。
（3）了解商务招待时的活动计划及注意事项。
（4）熟悉商务会议议程并安排会议。
（5）整理客户反馈信息和维护客户关系。
（6）了解市场营销和产品推介的有关内容和基本术语。
（7）了解基本商务法规、道德经济学及国际商务未来发展趋势的有关内容和基本术语。
2．能力目标（1）具备自主学习的能力。
（2）具备通过各种媒体资源收集和处理信息的能力。
bec中级教材
New Words and Expressions 《国际商务英语2》12级Ａ、Ｃ班《新编剑桥商务英语（中级）学生用书第二版》Unit 1aVocabulary relating to Team /Teamworkteammate n. 队友teamplayer:善于与同伴配合的队员team game/team sport :成队比赛的运动项目(篮球、排球、足球等) team spirit: 合作精神, 团队精神an effective team / a high-performance unit 高效团队attach importance to team building 重视团队建设develop teamwork开拓团队协助nurture team dynamics 培养团队活力emphasize / promote team spirit强调、提倡团队精神project team项目研究小组/攻关队伍: 多是在特殊情况下组建的，抽取精英共同完成一个项目，项目完成后项目组解散，各回各处。
group decision making集体决策work towards a common objectiveto allocate rolesto contribute to…/ make a contribution to…be under pressure 有压力Reading 1 : notes & vocabularyCussons Polska and Uroda SA. -- Company name，“SA”, =Incacquire, acquisition: take over, buy, mergeWarsaw-based 总部位于华沙;-based: 总部位于toiletries (n.) [plural] things such as soap and toothpaste 日化用品regulation and control，管制take on responsibility 承担责任be accountable: be responsiblebring in management consultantexpatriate (n. / a.) a person living outside his own country; foreign managerial skillscreative thinking 创造性思维effective management style 有效的管理模式We wanted to throw new light on old problems，用新思路解决老问题put on，表演put on discosat a profit, 盈利，at a loss 亏损poles apartReading 2: vocabularyprofile n. 简介、概况a survival course 生存技巧培训课程complementary skills : 互补的，补充的board game: 管理层竞赛游戏。
新编剑桥商务英语中级1.1
新编剑桥商务英语中级1.11. 简介新编剑桥商务英语中级1.1是商务英语学习的基础课程，主要帮助学习者掌握商务英语的基本词汇、语法和交流技巧。
本文将介绍该课程的教学目标、内容以及学习方法等。
2. 教学目标新编剑桥商务英语中级1.1的教学目标主要包括：•掌握商务英语的基本词汇和常用表达；•理解商务英语中常见的语法结构和句型；•能够进行简单的商务英语交际，如电话沟通、邮件写作等；•培养批判性思维和解决问题的能力。
3. 教学内容新编剑桥商务英语中级1.1的教学内容涵盖以下几个方面：3.1 商务词汇学习者将了解和掌握与商务相关的基本词汇，包括公司组织结构、会议、市场营销、国际贸易等方面的词汇。
通过词汇的学习，学习者能够在商务场景中更流利地表达自己的观点和交流。
3.2 语法与句型本课程将重点学习商务英语中常见的语法结构和句型，如虚拟语气、条件句、被动语态等。
学习者通过理解和运用这些语法知识，能够更准确地表达自己的意思，并且能够理解和解读商务文件和合同等重要文本。
3.3 商务交际技巧新编剑桥商务英语中级1.1注重培养学习者的商务交际技巧。
课程将涵盖电话沟通、邮件写作、会议演讲等方面的技巧。
学习者将通过大量的实践和角色扮演，提高自己的商务交际能力并且能够灵活应对各种商务场景。
4. 学习方法为了更好地学习新编剑桥商务英语中级1.1，学习者可以采取以下学习方法：•多听多说：通过大量的听力训练和口语练习，提高听力理解和口语表达能力。
可以选择参加英语角、和外教进行对话等方式。
•多读多写：阅读商务英语相关的文章、新闻和材料，提高阅读理解能力。
同时，多进行商务英语写作训练，如撰写邮件、总结报告等。
•制定学习计划：根据自身情况和课程进度，制定合理的学习计划，合理安排学习时间，保证学习效果。
•积极参与课堂讨论：在课堂上积极与老师和同学进行互动和讨论，提高学习效果。
5. 总结新编剑桥商务英语中级1.1是商务英语学习的基础课程，通过学习该课程，学习者将掌握商务英语的基本词汇、语法和交际技巧，能够更流利地进行商务英语沟通。
商务英语专业英文简介
商务英语专业英文简介全文共四篇示例，供读者参考第一篇示例：商务英语是一门专门研究商务活动中英语应用的学科，旨在培养学生具备运用英语进行商务交流和沟通的能力。
商务英语专业涵盖了商务英语听、说、读、写等多方面的技能，并且广泛涉及到商务管理、市场营销、国际贸易、金融等领域的知识，帮助学生掌握商务领域的专业术语和实际运用的技能。
商务英语专业英文简介：The study of Business English provides students with the fundamental language skills needed to succeed in the global business environment. It equips students with the ability to effectively communicate ideas, negotiate contracts, participate in meetings, write reports and business correspondence, and make presentations in English. These skills are essential for professionals working in multinational companies, engaging in international trade, or pursuing careers in variousbusiness-related fields.第二篇示例：商务英语是一门涵盖商业领域的英语专业，着重培养学生在商务交流、商务谈判、商务合同等方面的英语能力。
这门专业旨在培养学生具备优秀的商务沟通能力、商业实践能力和跨文化交际能力，使其能够胜任国际商务环境下的各种工作。
商务英语专业主要包括商务英语基础知识、商务英语口语表达、商务写作、商务汉语、国际商务沟通、商务礼仪和跨文化交际等课程。
BEC剑桥商务英语中级课件
Written prompt Written or visual prompt
Short talk
Completing a collaborative task
Sample questions of short talks
Input And Tasks In Listening
Input • 3 short telephone conversations (p14) • 2 sets of 5 short monologues (p14) • A long conversation or monologue (3-4 minutes) (p48) Task • Gap-filling (words and numbers) • Match monologues with topics/places etc. • Multiple-choice comprehension questions
Reading Part One
• Four topic-related texts (A-D) or one long text and seven statements below the texts. • Match each of the seven statements with the relevant text. • Test ability to read for gist and specific information. • Example: p85
What is involved in Business English?
• English language • Business communication skills • Business vocabulary (jargon) • Cultures
BEC 剑桥商务英语中级(第三版)讲义MODULE 1
MODULE 1T ask 1: Speaking T est-Part oneI. Members of Speaking Test•Examiner 1--- Interlocutorasking questions and giving directions•Examiner 2--- Assessorassessing your spoken English•Candidate 1:making a speech or answering questionsof Examiner 1 or Candidate 2•Candidate 2:making a speech or answering questions of Examiner 1 or Candidate 1II. Format of Speaking Test-Part one•Format: interview--- Conversation between the examiner and two candidates•Input: Examiner asks questions•Time: 3 minutes•Interaction focus: the examiner encourages the candidates to give information about themselves and to express personal opinionsIII. Criteria of grading in Part one•Manner•Pronunciation•Intonation•Stress & Rhythm•V ocabulary & GrammarNote:Make 1st impressionAdapt to examiner’s toneBody languageIV. Sentence DevelopmentCriteria:1.Brief but not simple2.To the point3.Suitable wordingExample1) I like reading a lot.I like reading. My favori te book is “Gone with the wind” because I love the main character.I have a wide range of hobbies among which I love reading the most. My favorite book is “Gone with the wind” by Margaret Mitchell, because I greatly admire the main character--- Scarlett, who was brave to love and hate.2) I also enjoy travelling very much.I love travelling very much because I see travelling as a good opportunity to meet new people, new food and new culture, which by all means broadens my view.I spend most of my long holidays travelling to different places, because it offers me great opportunities to meet new people, taste new foods, learn new cultures, thus adding my life experiences. Lijiang, Jiuzaigou, and Xinjiang are the most impressive places for me so far, so I highly recommend them.3）What kind of person do you think you are?What are your strengths and weaknesses?inactive, quiet, introvert , extrovert, trustworthy, thoughtful, helpful, gentle, slow, honest, hardworking, active, efficient, kind, generous, talkative, easygoing,, open, optimistic, pessimistic, easy to get along with, ready to help others, brave, devoting, passionate, bright, smart, cute, popular among friends, sweet, warm-hearted, sympathetic, willing to share, not self-centered, considerate, a social person,4）Where are you from?Can you say something about your hometown?location, province, urban area, suburb, rural area, isolated places, small villages/towns/ downtown areas/ countryside, city, beautiful scenery, quiet, fresh air, green everywhere, friendly people, kind and helpful, skyscrapers, tall buildings, shopping malls, department stores, business district, entertainment, parks, transportation system, public facilities, convenient, noisy, busy, indifferent, modern, cold, alienated, climate, humid, dry, windy, freezing, extremely hot,5）What’s your hobby?What do you like to do in your spare time?spare time, music, Pop/classical, sports, ball games, pc games, body exercises, movies (detective/horror/romantic /comedy /tragedy), books (science fiction / novel / essay / poems / poetry /fashion magazine / comic strips/ cartoons / autobiography), shopping, food, cooking, painting, singing, dancing, playing cards/poker/chessV. Personal questionsWell, my name is ☺, but you can call me ☻, which is my English name.I’m from the city of … in GD Province, which is in the south of China.Actually, my hometown is famous for …, do you know that place?Well, I’m a student studying International Business in … , which is one of the bestpolytechnic college in GD Province.Generally speaking, I like my major a lot, but most specifically, my studies are full ofchallenging because there’re much business-related knowledge for me to learn.Frankly speaking, I’m not sure. But I used to dream to be a HR manager, because Isuppose managing people is the most exciting and creative job.Definitely, English is the international language and as my major is InternationalBusiness, I’ll run the career by communicating with business partners all over theworld.I have been learning English for more than 10 years since I was in primary school.VI. Business topics1. Business in your hometown or country-- what kind of business / industry is popular in your hometown?-- what is the current situation of the industry?a. IT industries / garment industry / sportswear industry, some of the brands are famous nationwide.b. Catering is popular in my hometown. Many people are in the catering business.2.the importance of English in business-- Do you think English will continue to be important for business in the future? Why?a. English is a common language used in international business communicationb. With globalization, English helps to obtain business opportunities, succeed in negotiationand entertain visitors.3. The effect of technology on business-- Which technology has had the biggest effect on business in recent years?-- What effect will technology have on business development?IT/ E-commerce / business onlinea. to help the transfer of business informationb. to change the way business is conductedc. IT is now widely used in business activities. The Internet is making it possible to do businessonline which is more speedy and cost-effective.4. Present and future changes in working life-- In what ways do you think working life will change in the next decade?a. the present changes as follows: use of IT, office environment, welfare, etc.b. the future changes as follows: more people working from home, three or four working days, etc.5. Training and development in the workplace-- If you had a choice of work training, what would it be? Why?-- How do training help development of employees?a. a benefit to the staffb. Training upgrades business knowledge and working abilities.c. Training get staff well-informed and enhance their professional skills.6. ways of selling products or services-- How many ways are there to promote products or services?-- How effect is selling over the website?a. site promotion (department store / franchise houseb. direct mail, door-to-door sellingc. cold callingd. advertisement on TV, in newspaper or magazinee. Using you website as a marketing tool. Sell items directly on the site or use the site to educate customers about your product or service.T ask 2: Business T opic-Ways of working Task 1): Vocabulary—different ways of workingIII.DiscussionPut students into pairs or small groups to discuss how they work most effectively. Put the list of question on the board to help them discuss the points more easily.How do you study English most effectively?By working …--- at the same time everyday / at different times of the day?--- early in the morning / late at night?--- on your own / with others?--- at home / at your place of study (library or classroom)?Reference expressionsroutine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other互相支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficient在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率have more flexibility 享有更多的灵活度a dependent type of persona and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself 性格独立，喜欢自己做决定don’t want to work under someone 不想在别人手下工作Example statement:For me, I like to work flexible hours on my own. By working like this, I can work most effectively. When I need to teach my students, I will go to the classroom. So I am used to flexible hours rather than working nine to five. Also, I’d like to work on my own. It is because this can allow me to be innovative in my language teaching career.IV.MatchingStudents match the terms to the definition. Ask them if any of them are familiar with these way of working:Would it be possible to telework in your job？How would you feel about job-sharing?Have you ever suggested to your boss the idea of flexitime?V.Further analysisTask 2)：Reading---how to job-shareI．ScanningAsk students to read the whole text before they put the headings with the correct paragraphs. Tell them that they won’t need to understand every word to complete this reading task. II．DiscussionTopic：How easy would it b for you to job-share? Would your employer or boss think it was a good idea?Reference expressionsYesHave more time with childrenWith less work stressCan have more free timeCan have someone to share credit and blameTwo people doing one job means twice as much experience, skills, brainpower and energy.NoDifficult to find someone you likeNeed to coordinate with the other personTend to work late at nightNeed careful planning to play to each other’s different strengthsThey may not get what they expect of the job-sharer in terms of hours, availability and result. III．ExtensionExtension 1:Roles: Student A is the employee and student B is the employerSituation: Student A wants to start job-sharing with another colleague. He must try to convince their employer that it is a good idea and mention the advantages. Student B should be skeptical and mention disadvantages.Time: 3 minutesExtension 2:Roles: Student A is the examiner and student B is the examineeSituation: Student A asks some questions and Student B tries to answer them.Aim: students should introduced to the idea that they will have to be able to talk on many different areas of business in the exam.Time: 3 minutesTask 3)：Listening---working from homeI.II.Q&AQ1. What does she way is important when working from home?---A: have a time table and stick to it.Q2. What does she think are some of the advantages and disadvantages of this way of working?---A: advantage- you spend more time with the children-more flexibility-the company saves money on office space-no commutingdisadvantage – sometimes you work in the evening-you miss people and office news & gossipQ3. How long has she been with her current employer? How long has she been home-working?---A: She’s been with her current employer since she left school, but she’s been home-working for 5 years.Q4. Is she doing anything different from normal this week?---A: She’s going to the office everyday to meet visitors.Task 4)：Grammar---present tensesII.TimelinePresent ContinuousPast ContinuousT ask 3: Speaking T est-Part twoI.Format of Speaking test-part two•Format: mini-presentation' by each candidate on a business theme.-- giving information and expressing opinions•Input: Written prompt•Time: about 6 minutes (1m preparation)•Interaction focus: the candidates are given prompts which generate a short talk on a business-related topicII.Criteria of grading in Part two•V ocabulary•Grammar•Ideas organizationNote:Choose 1 topic as quickly as possibleList key words of the topicMake notes while your partner speakingBody languageIII.Tips1.选择主题I choose topic …2.开篇点题As regards to… There are 3 points I want to sayAs to …I thing we need to consider 3 aspectsConcerning … This topic, … There are 4 things to consider.In regard to …I have the following points.In relation to … From my point of view, I have the following consideration.Regarding to … As far as I am concerned, my points are as follows:With regard to … concerned,With respect to …3.论点组织First … second … thirdFirstly … secondly … thirdly … lastly …One … another … the third one … and the last …To begin with … in addition / … another important consideration … finallyFirst of all … in the second place … last not but least …To begin with … moreover … finally …4.论点扩展举例：for example, for instance, take … for example, such as …解释：that is, that means, it means that …对比：in comparison with, compared to …5.结束演讲Well, that’s all my points.Right, it look as though I’ve covered the main areas / main points.I think that just covers everything.Before I close, let me summarize the main points.So, to sum up …IV.Reference presentationA.What’s important when job sharing?I choose topic A --- What is important when job sharing. As to this topic, as far as I amconcerned, there are 3 things to consider.Finding someone you like is the most important when you start a job-share. As job sharing is a way for two people to both fill one job, finding someone you like is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.Organizing and planning how you share the work is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that the work flows continuously. If it’s divided responsibility, each partner has to be clear about his own case --- load or project to focus on during his working hours. If it’s unrelated responsibility, the partners and to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B. What is important when working from home 、Setting up an office space in the house is important when working from home. This will give you a feel of being in the office and concentrate more on work. In this way, it will be easy for you to differentiate between work time and private time and you will not be easily distracted.It ’s also important to plan your working hours and your breaks. Make it like in the office and set a timetable. But do not overwork yourself to make up for not being in the office every day. Make sure you have a break after you work for a few hours.In addition, to make working from home really successful, you should make surethough you are in the office. This may help a lot toThis exercise gives students the opportunity to bring together many of the ideas and vocabulary looked at in the module so far. Refer students to the previous reading and listening from this module to help them prepare ideas. Then students give their presentation to each other. NOTE: 1. choose one topic from 3 2. 1 minute preparation 3. 1 minute presentation4. ask 1 or 2 questions to your partnerB: What is important when…?Working from home• Set up an office space in the house.• Plan your working hours and your breaks. • •。
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中级商务英语课程简介中英文版本
中文版本：
中级商务英语课程是一门为中级学习者设计的商务英语课程。
课程旨在帮助学员提高商务沟通和交流能力，提升商务英语听、说、读、写的综合能力。
课程内容涵盖商务会议、商务谈判、商务信函、商务报告等各个方面的内容。
通过学习该课程，学员将能够熟练运用商务英语进行商务活动，提升其在职场中的竞争力。
英文版本：
Intermediate Business English Course Overview
The Intermediate Business English course is designed for learners at an intermediate level. The course aims to help participants improve their business communication skills and enhance their overall proficiency in business English listening, speaking, reading, and writing. The course covers various aspects of business activities, including business meetings, negotiations, correspondence, and reports. By studying this course, participants will be able to effectively use business English in various business contexts, thus enhancing their competitiveness in the workplace.。