商务英语综合教程第一册
商务英语综合教程1短语(Unit1-6)
Writing Effective Business Letters
1 Structure of
2 Formal and
Business Letters
Informal
Follow a professional
Language
Choose the
3 Common
Phrases in
Business Letters
商务英语综合教程1短语 (Unit1-6)
探索商务英语的重要性、基本技巧、常用短语和商务礼仪，以及在商务演示、 写作商务信函、商务谈判、商务社交等方面的技巧。
Introduction to Business Eng lish
• 定义商务英语 • 商务英语的重要性 • 基本商务英语技巧 • 常用商务英语短语 • 商务礼仪
collaborations, and shared
interests.
Exchange business cards
appropriately and follow cultural
Engaging in Small Talk
4
norms for introductions.
Master the art of small talk to
Socializing in Business
Etiquette for Business Dinners
Navigate business dining situations with grace, knowing the do's and don'ts.
Handling Conflicts
Resolve disputes professionally and constructively to maintain positive relationships.
商务英语综合教程1-王立非-Unit 3
Unit 3Part OneIII. Listen, Watch and DiscussSuggested answerThe man going there by car arrives first, but the cost is the highest of the three, about 4 dollars (Metro — $2.9; bike — zero). This game might have different results if the road was very crowded with traffic or if the destination were different. In a word, subway is a convenient, reliable means of transport.TranscriptClip1: Who would make it to work first?AZUZ: With gas prices at an all-time high, $3.83 a gallon. And it makes youwonder if there is a cheaper and faster way that you could be getting towork. Well, CNN, Zain Verjee, Tom Foreman, and Jamie McIntyredecided to commute to our Washington bureau by car, train, and bike tosee who would make it to work first. Check it out.ZAIN VERJEE: I’m going to beat these two boys by taking the metro to the bureau; alittle bit of a walk and one straight shot.JAMIE MCINTYRE: I’m driving, and I fully expect to be thwarte d by Washington rush hourtraffic.TOM FOREMAN: I’m going on a bicycle.VERJEE: Ok. We’re at the Bethesda station and it’s 8:46 in the morning. It’s gonnacost me $2.90.MCINTYRE: Connecticut Avenue is moving well. We got a shot at this. FOREMAN: Right now, I’m cutting underneath some of the heaviest traffic that’sabove this tunnel I’m in.VERJEE: It is 9:05; not too crowded. Wonder how Foreman is.FOREMAN: This is where you love it. Everybody is caught in traffic and you just gosmoking right past them.MCINTYRE: We are really in the home stretch now. If this car would just go. Go,buddy! Go! Come on! We’re in a race here, for crying out loud. VERJEE: Here we are at Union Station and it’s 9:15.MCINTYRE: There’s CNN. You haven’t seen Tom Foreman or Zain Verjee have you? GUARD: No.MCINTYRE: Alright.VERJEE: 9:21.FOREMAN: We’re just getting killed on time here.MCINTYRE: Thank you, thank you. Once again, fossil fuels win out.VERJEE (Joking): Wow! I won!FOREMAN: I fear we have lost. When did you guys get here, like five minutes ago?Cause I’m thinking...VERJEE: He beat me by 8 minutes. He won.FOREMAN: Really? How did you beat her?MCINTYRE: Took the back way.FOREMAN: How much did we spend on o ur commute today? I’m gonna start. Let mestart the bidding at zero.VERJEE: $2.90.MCINTYRE: Ok, it only took me about 4 dollars; maybe a gallon of gas to get here.You know what the best thing is? Options. CORRESPONDENTS: Jamie McIntyre, Zain Verjee, Tom Foreman, CNN, Washington. AZUZ: OK, it may have cost Tom Foreman zero. But Guess what, he smells.(laugh) He biked, he biked to working with sweating. The other two, youknow, get to go for the day. I think he always smells! You can see moreof the gr eat race. To the scene at the bureau today news on “IssueNumber One,” with our own Ali Velshi and Gerri Willis.Part TwoWarm-up Activities2. Note TakingKeyEfficiency: 48 kms per hour, carrying 4.5 million people every dayRoutes: 27 lines, 468 stationsOperating hours: 24 hours a day, 7 days a weekThreats: from men, nature, timeTranscriptTo really know what makes a great city work, you have to peel back its skin and expose its secret life force, a system of incredible complexity and technology that millions depend on, but few understand. A fantastic voyage now begins, a journey deep inside the world’s mega cities. They call it “the Big Apple,” the largest metropolis in America. Eight million people scattered across five boroughs, each a city in itself. The core of the Big Apple, the bustling borough of Manhattan. Like no place on earth, New York is famed for its pace, yet life here would slow to a crawl without one vital piece of infrastructure—perhaps the most famous transportation system in the world—the New York subway. It’s the engine that drives this megacity. Seventy five percent of New Yorkers have no car. They don’t need one. New York has the best transit system in America. Yet the subway is a system under siege. Daily it faces a triple threat from men, from nature and from time. Count on perils and mind rails. Two thirds of the subway runs underground, under roads, under rivers, under skyscrapers. The system truly carries its weight on its shoulders, billions of tons of concrete and steel, asphalt and earth, all bearing down, millions of liters of water threatening to flood in, a 100-year-old network, struggling to keep up, and the most ominous number of all—911. In these dark shadows, the specter of terrorism is no illusion. It’s a nightmare New York survived and struggles daily to never relive.New York has a second nickname—“the city that never sleeps”, an insomniac metropolis in perpetual motion. Like the city, the subway never rests. It runs 24 hours a day, 7 days a week. It’s the fastest way to get around. Average speed on asphalt, 10 km per hour; average speed on rails,48 km per hour. Conceived in the 19th century, it was the world’s first subway with four-track service: two local tracks, two express, no waiting. In a city choked by congestion, the subway was a breakthrough. From a single line, tentacles spread across the city to become the most extensive subway system on earth. 27 lines run along 1300 km of track, enough to stretch from Rome to Amsterdam. Linking the system, 468 stations, more than any other system in the world. The system extends its reach through a complex web of infrastructure: 68 bridges over land and water, 14 tunnels under rivers, two key rail links, and one of the world’s oldest ferries. Every working day, trains carry 4.5 million people, nearly the entire population of Norway, making it one of the world’s busiest subway systems. Within this vital organ, life pulses at the speed of a New York minute. And everyday the city struggles to keep it beating, and keep it safe.Text IComprehension CheckI. Reading for general ideas1. Fill in the blanks to complete the outline of the text.Suggested answerThesis statement: Although the subway in New York City is the least pleasant and most dangerous means of getting around the city, it is the fastest and most economical means of transportation. Heading for Paragraph 1: The ambivalent feeling towards the subwayHeading for Paragraph 2: The subway is the thing we love to hateHeading for Paragraph 3: Why New Yorkers swear by the subwayHeading for Paragraph 4: The description of the subway lifeHeading for Paragraph 5: There is no first class in the subwayHeading for Paragraph 6: The subway epitomizes the city’s soulHeading for Paragraph 7: The subway is essential to the character of New York2. Read the text through quickly and answer the following questions.1)According to the author, the dilemma he was facing was: on one hand, the subway is the mostconvenient way to travel around the city; on the other hand, it is the most dangerous and least pleasant means of transportation in New York.2)His feeling towards New York subway is ambivalent.3)(It) epitomizes the city’s soul; the subway captures the city’s multicultural feel, providing aminiature panorama to living in New York.4)Oxymoron is a figure of speech that juxtaposes elements that appear to be contradictory toreveal a paradox, such as “the sound of silence.”5)Since in the New York subway, there is no rank or class and everybody feels equal, it feelsliberating for everyone who takes the subway.II. Reading for specific informationKey1. T2. F3. T4. T5. T6. FIII. Reading and making interpretationsSuggested answer1.When I first moved here in 1989, friends kindly warned me not to take the already more-than- 1.80-year-old underground railroad, for both New Yorkers and tourists regard it as the leastpleasant and most dangerous means of moving around in this forever bustling city (City That Never Sleeps is its nickname).2.It takes you not only to where you want to go, but gives you a glimpse of a colorful anddiverse world which may have an impact on your life.3.You may find all kinds of people in the subway: men, women and children of different socialstatus, ethnical groups, dressed proudly in various colors and styles, and talking to each other in diverse languages. The subway reveals itself as a miniature of the crowded energetic cosmopolitan life.4.If the United Nations is where leaders of various nations solve problems through peacefulmeans, the New York subway is where people from different stratum of society spend time together in the crowded underground train.5.The New York City subway is dim and very crowded, which seems to make an alreadyunpleasant daily life even more unpleasant. Yet only in such places can all aspects of the cosmopolitan life — both the goods and the ills, so diverse that you can hardly tell which side is the real New York — be seen, felt, and sometimes even understood.Part ThreeText IIComprehension CheckI. Reading for specific informationKey1.Such a system is the best choice, for it provides low-cost transportation and a healthy urbanenvironment.2.For an intermediate-sized city, light rail proves efficient transport to handle its not-so-largevolume of passengers. Mega cities usually need underground rail systems to move its passengers in a timely fashion.3.Role played by rail: the foundation on which a city’s transportation system is developed Roleplayed by bike: complement the rail system4.Bike riding cuts down congestion, lowers pollution, reduces obesity, increases physical fitness,and is affordable for billions of people who cannot buy an automobile. When used for routine patrol by police, it saves cost and increases efficiency. Bike is becoming an integral part of the support system for e-commerce. The integration of bike into transport system makes cities more livable than those centered on car transport systems. Noise, pollution, congestion, and frustration are all lessened. Both the people and the environment are healthier.5.Providing both bicycle trails and designated lanes on streets for bicycles could improve roadsafety for bicycle riders.II. Reading and making interpretationsSuggested answer1.The combination of rail, bicycles and pedestrian walks as an integrated system of urbantransportation provides the advantages of both low-cost transportation and clean environment.2.As soon as the rail system is constructed, the intersections of the rail become the popularplaces where office buildings, high-rise apartments, factories and shops are located.3.Although global public focus their attention on the 885,000 accidents related to automobile,the estimated 3 million victims of air pollution far outnumbered that of auto-accidents.4.As the information economy is taking shape and e-commerce develops, there is an increasingdemand for quick, reliable urban delivery services.herlands and Japan collaborated to combine bicycles and rail commuter services byproviding bicycle parking at rail stations, thus enabling commuters to easily transfer from one means of transportation to another.Part FourText IIIQuestions for discussion1. Bikes stand for the old and cars for the new. Many people turn from bikes to cars; preferential policies for car use make it less convenient to ride bikes than it used to be. Beijing and Shanghai are taken as examples.2. Text II claims that a combination of rail, bicycle and pedestrian walkways makes the best for the urban transport system and thus bicycles should be integrated into the public transport system and encouraged as a healthy, economical, and clean means of transport. In China, as people’s living standard improves, more cars are bought for personal use. However, with increasing congestion on the road and more air pollution, both the public and the government seem to attach importance to boosting metro plus bicycle commuting. On the other hand, we have to note that in big cities, riding a bike to workplace is not practical for many commuters. When considering this issue, the situation of our country has to be taken into consideration.3. Open-ended.4. Open-ended.Additional workSuggested answerThough the Chinese are obsessed with cars in recent years, and though cars and buses have increasingly taken over bicycle pathways, bicycle remains a mainstay for many Chinese.Part FiveLanguage focusFill in the blanks with the words above.1. ambivalent 4. ambivalence 7. escalate 10. versatile2. paralyzing 5. escalating 8. versatility3. patronize 6. patronizing 9. paralysisII. Idioms, phrasal verbs and fixed expressions1. on 4. in 7. out 10. with2. in 5. upwards 8. out3. before 6. to 9. intoIII. Collocations1. in 3. off 5. by2. keep/maintain 4. in 6. an oathIV. Complete the following sentences with the words and phrases given in the box.1. glimpse 5. Small wonder 9. Based on 13. transition2. economical 6. compete for 10. enables 14. end up3. breakdowns 7. soared 11. drowned out 15. epitomizes4. In addition to 8. overshadowed 12. bannedComprehensive PracticeI. Translate the following into English, using the words and phrases from the texts. Suggested answer1.One of the firm’s aims seems to be to create real-time dossiers on particular individuals thatwill establish who is involved in the project, and how events might unfold.2.The State Planning Council has worked to apply this key insight to the structural reform.Anything that can be solved by the market will certainly be given to the market to solve.3.Every year, about 13 million rural people flood into China’s cities, equivalent to the currentpopulation of Beijing.4. A spectacular midnight fireworks display will add to the celebration and musicians will walkfrom house to house singing good-luck greetings for the New Year.5.Molssan has devised a process of great ingenuity which does not entail the danger andexpense of mine.II. Translate the following into Chinese.Suggested answer越来越多的中产阶级放弃了自行车这种绿色环保﹑节省能源的交通工具，而选择购买汽车。
大学商务英语综合教程unit 1
Grade Evaluation
• Exams: Final 70% (Based on lecture notes and the text)
• Class activity and your attendance for each class is required: 30%
Toyota
Think out as many words, phrases or expressions as possible about business from the event of Toyota’s recalls.
exchange, hotel, restaurant, bank;
Other Terms Frequently Used in Business Operation:
Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
The outline of the course
1. Business and economy —— Business sectors and Industries — — Companies (CSR and Business Ethics)
2. Marketing (Marketing strategy/ Integrated Marketing/ direct marketing/ positioning/ personal selling/ AIDA/FABV/SWOT/Branding/ 4Ps）
The Nature of Business
Business is the human activity related涉及 to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing构成 paper boxes are examples of production. It can also provide the financing 理财融资 for these activities. Lending money, trading stocks股份and bonds有息债券, and selling insurance保险policies relate to the securing获得 of capital资本for business activities. Other forms of business include merchandising买卖 , which is the selling of products, and providing various services, such as accounting会计, distributing分发 , and repairs. Business, then, is the activity of producing and distributing goods and services.
商务英语综合教程第一册unit 4
Integration of online and conventional marketing
“… launch early this year will be supported by an $18 million yearlong marketing campaign.
The company decided to kick off its campaign using non-traditional viral marketing channels, launching the zero movement on the streets via a series of posters, coasters and chalk drawings and a website …
• Flexibility – Change focus – Experiment with messages
• Access to Global Markets
• Two-Way communication (real-time) – Messages can be targeted – Message can be responded to
Benefits
• Benefits to Consumers – On their time – Pertinent to their needs and wants
• Creditability – Everyone else is doing it – Money was spent
• Benefits to Businesses Wide – Fewer stops – Efficient use of resources
III．Think about different ways to do business via internet.
商务英语综合教程1
商务英语综合教程1
商务英语综合教程1是一本专为商务英语学习者而设计的教材。
无论是在国内还是国际商务领域，掌握良好的商务英语能力都是非常重要的。
本教材通过各种商务场景的对话、练习和案例分析，帮助学习者提升他们的商务英语水平。
本教材共分为十个单元，每个单元都涵盖了一个特定的主题。
从商务沟通到商务会议，从商务谈判到商务文书写作，本教材的内容旨在帮助学习者全面掌握商务英语的核心技能。
每个单元都包含了丰富的教学资源，如课文、对话、练习和案例分析。
课文通常围绕着特定的商务情景展开，为学习者提供了实际的语言应用机会。
对话部分则让学习者模仿和练习各种商务对话，从而培养自己的口语表达能力。
练习部分提供了各种不同类型的练习题，帮助学习者巩固所学的知识。
案例分析则提供了实际商务案例，通过分析和讨论，学习者可以加深对商务英语的理解。
除了以上的教学资源，本教材还提供了补充材料和参考书目，帮助学习者在课外进行进一步学习。
此外，每个单元都附有词汇表和语法练习，方便学习者查阅和巩固所学的词汇和语法知识。
总之，商务英语综合教程1是一本全面、系统的商务英语教材，为学习者提供了丰富的教学资源和实际应用场景，帮助他们提升商务英语水平，应对商务领域的挑战。
当代商务英语综合教程1 Unit 11 A Lesson Learned at Midnight
In-class Task 1
2. ... and never forget that there is also a divine spark of goodness in me, too ― then I find that the “score” of my bad mistakes and regrets at the end of each day is greatly reduced. (line 25)
forgive people, especially in trying to forgive very keen or brilliant people. A
man may be a genius but he can still do things that practically break your
certain forces of25 evil ever present in me ― and never forget that there is
also a divine spark of goodness in me, too ― then I find that the “score”
of my bad mistakes and regrets at the end of each day is greatly reduced.
and “sing” and “music” and “dance” — in the language of all
mankind since the beginning of recorded time? This belief makes me
downright proud to be a human being.
商务英语综合教程第一册Unit 5
6. Suspend disbelief. During your speech, pretend that you are the expert on your topic.
7. Don't picture people naked to control nerves. You could get a case of the giggles.
8. Don't make a speech on a topic that you are not prepared to answer questions on. Your audience will know.
9. Open with a joke only when it is appropriate, and use a tasteful joke
5. Limit your speech
No one likes a drawn out speech. Keep it down to just a few minutes, especially if there are other speakers.
6. End your speech appropriately
HOW TO MAKE AN EFFECTIVE SPEECH
1.Narrow your speech topic
Identify what you want to say, and how you would like to say it. Do this by brainstorming every point you could possibly make.
making. 4. Use controlled breathing to calm nerves. Inhale, pause, exhale. 5. Right before your speech, clench your fists as tight as you can and
商务英语综合教程unit1PPT课件
.
10
Grammar
• Tense • Subjunctive mood • Collective nouns • Modal verbs • Prepositions
.
11
British English I’ve just had lunch. Have you washed your hands?
secretary
['sekrɪt(ə)rɪ]
.
['sɛkrətɛrɪ]
8
fertile fragile hostile missile
British English ['fɜːtaɪl] ['frædʒaɪl] ['hɒstaɪl] ['mɪsaɪl]
American English ['fɝtl] ['frædʒəl] ['hɑstl] ['mɪsl]
Unit 1
The Business of Language and the Language of Business
The Business of English
• The development of English • The difference between American
English and British English • The influence of English
.
7
British English
car
[ka:]
American English [kar]
door party board morning
[dɔː] ['pɑːtɪ] [bɔːd] ['mɔːnɪŋ]
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The Graduate Management Admission Council says that foreign students should find out what different schools could do to help them find a job after they receive their degree. Representatives from many companies visit colleges to hire students.
Q2:What does the writer compare college to? Why?
Part 2 (para. 2-4)
This is the main body. The writer describes the confusion and apprehension of a freshman, meanwhile, what college actually is.
Background Information
Choose Your Degree at an American College or University
American higher education offers degrees in many areas of study. A community college student earns an associate degree after two years of general study. The student may then continue at a college or university for another two years to earn a bachelor’s degree.
Q1: What’s in your mind during your first information session?
Q2: What is the purpose of going to college?
Part 3 (para. 5)
The third part releases several important questions that a freshman should consider so as to make a suitled Study of Text
The passage can be divided into three parts.
Part One (para. 1) Part Two (para. 2-4) Part Three (para. 5)
Part One (para. 1)
Background Information
Students who continue in school may earn a master’s degree after two or three more years of study. Many Americans earn master’s degrees at night or on the weekends while they are working. One example of this is the M.B.A., a master’s degree in business situations. They develop skills needed by many companies.
concerns in college life; le able to recognize the style of the text—
exposition; be able to understand and use the key
expressions which appear in the text.
The first part is an introduction. In this part, the writer tells us college life begins with hopes and dreams.
Q1：How does the writer introduce his topic?
商务英语综合教程第一册
Unit 1
College Life
Learning objectives
By the end of the unit, you are supposed to: learn to write and talk about college life as
a freshman; learn to have a discussion on worries and
Text 1. College Is Way More Than Higher Education
Pre-reading questions: As a freshman, what is your first impression of a college? Have you felt confused with anything since you entered the college? What are your most concerned matters?