人教版高中英语选修9课件：Unit 5 Inside advertising Grammar(共30张PPT)
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人教版高中英语选修九第五单元Unit 5 Inside advertising Using language 教学课件共25张PPT
n. 酗酒者; 酒鬼 tobacco n. 烟草; 烟草制品
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
人教版高中英语选修9课件：Unit 5 Inside advertising Using language(共22张PPT)
Match the two columns. a. can make the company stop using the b. offending advertisement if a
complaint about an ad is correct. b. is also responsible for checking the
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示 强调。
e.g. Please! Do be quiet a moment. 请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Ask for receipt and make sure you get it. 要一张收据, 而且一定要确保你拿 到收据。
2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以 约束广告商们的不法行为。
He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的; 得体的; 合乎 道德规范的”。
e.g. It is a decent film, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。
product before buying. c. can prevent advertisers doing the
精选最新 人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
5. “Speeding” and “How fast am I goive the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
高中英语U5insideadvertising课件新人教选修9.ppt
I hold the opinion that___it_i_s_t_h_e______ g_o_v_e_r_n_m_e_n_t_’s_d_u_t_y__ to provide those families in need with financial help.
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping
(3)与环境和谐共处，是每个人都应有 的责任。
(3)__a_d_v_e_r_ti_si_n_g_ n.广告;宣传;做广告
2. inform vt.通知；告知；告诉 (1)__in_f_o_rm__a_ti_o_n_n.信息，情报 (2)__i_n_f_or_m__e_d__adj.有知识的，精明的 (3)___in_f_o_r_m_e_r__n.告发者；检举人
句型：It is no use doing 做……是没有用的
提示：该句型与“It is of no use to do”意 思相同。
仿写：根据汉语意思，完成英文句子。
(1)后悔犯错已经没有用了,更重要的是，我 们要解决将会出现的问题。 __I_t_i_s_n_o__u_se__r_e_g_re_t_t_in_g__ having made a mistake. More importantly, we should try to settle the problem at hand.
句型：When it comes to (doing) sth.，...当谈及到……；当提到……
提示：该句可用于引出话题、举例等， 使前后过渡自然。
仿写：根据汉语意思，完成英文句子。
(1)当谈到如何处罚调皮学生时，校长总会 提出一些有效的措施。
___W__h__e_n_i_t_c_o_m__e_s__to__ how to punish the
more and more customers and contributes to the growth in sales. Moreover， keeping
人教版英语选修模块9-Unit5-inside-advertising优质课课件
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
II. Read the text carefully and fill in the blanks.
An advertisement is a(n) Definition _m__e_s_sa_g_e_ or announcement
that _i_n_fo_r_m__s_ or influences people by using words, pictures, music or film.
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction Section II What is an advertisement? (para. 2) Section III How do advertisers make (para. 3-7) effective advertisements? Section IV How effective are (para. 8-9) advertisements?
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
Look at the pictures on page 42-43 and discuss the questions about the advertisements.
1. Water A. What is the most common name for H2O?
Why did they call it H2O? H2O = water. H2O has been used instead of the word “water”, because it rhymes with “slow”. Rhymes (often called jingles) attract attention and are easily remembered.
人教版选修九Unit 5《Inside advertising》ppt课件
2. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. (Reading Para.3) 【解析】句中identify the target group动作 发生在句子的谓语动作find out之前，故 用having done结构。 【考查方向】having done的被动式having been done。
【真题再现】－There is a story here in the paper about a 110-year-old man. －My goodness! I can’t imagine________ that old. （江苏2006） A. to be B. to have been B. C. being D. having been 【点拨】imagine后接动词-ing形式作宾语， 排除A和B；而D项having done表示动作 已经发生在imagine之前，而根据上下文， 应该是现在发生的事情，故选C。
4. Advertisements in newspapers, on the other hand, are much cheaper. (Reading Para.6) 【解析】on the other hand另一方面。 【考查方向】on one hand…on the other hand一方面……另一方面…。
5. However, it would be no use advertising products on radio if the ad relies on visual effects. (Reading Para.7) 【解析】本句中it是形式主语，动词-ing形 式advertising products on radio是真正的主 语。 【考查方向】在It is no use/good doing sth句 型中，it是形式主语，doing sth是真正的 主语。考试时常在it处或在动词-ing形式 处设空或对use进行辨析。
高中英语 Unit 5《Inside advertising》Reading课件 新人教版选修9
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
dreams or our
emotions.
How do
Use a As well as reaching
advertisers suitable the right audience
make
medium with the right
effective
technique,
1. Water A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”.
B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.
Section II What is an advertisement? (para. 2)
Section III How do advertisers make (para. 3-7) effective advertisements?
Section IV How effective are (para. 8-9) advertisements?
高中(人教版)英语选修9课件：unit 5
英 语 选修9
Unit 5 Inside advertising
Unit
5
Inside advertising
英 语 选修9
Unit 5 Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example ， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising
Sometimes advertising is intentionally misleading.A few years
ago，a brand of bread was offered to dieters with the message that
there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories
consumer’s real concerns.Consider fire insurance.Fire insurance
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is
Unit 5 Inside advertising
Unit
5
Inside advertising
英 语 选修9
Unit 5 Inside advertising
The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example ， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising
Sometimes advertising is intentionally misleading.A few years
ago，a brand of bread was offered to dieters with the message that
there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories
consumer’s real concerns.Consider fire insurance.Fire insurance
may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is
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第二类, 含使动意义的动词, 所接的宾补 多为动词原形或过去分词。 let, have, get, make, would like, want 等。 let sb. do make sb. / sth. do / done have sb. do = get sb. to do = ask sb. to do have sb. / sth. doing have / get sth. done have sth. done 还表示“遭遇到某种不幸； 受到打击”等。
company.
注意和双宾语区别： They have made me the chairman.
(宾补)
They have made me a nice chair.
(直接宾语)
第四类, v. + sb. + to do sth. 结构中的动 词, 所接的宾补一般是不定式。 advise, allow, ask, beg, cause, expect, force, get, help, inspire, invite, order, permit, persuade, remind, request,
I have seen many of them sleeping in
the street and begging for food. We
have found it very difficult to raise the
money we need to help them as many
9. I won’t have you ____ say (say) s接的宾
补一般是名词。
call, name, appoint, elect, make,
consider 等。
Call me Joe, please.
She was elected the president of the
require, teach, tell, train, urge, want,
warn, wish 等。
第五类, find, keep 等几个词的用法非常灵 活, 后面所接的宾补可以是形容词、副词、 词组、现在分词、过去分词等。 We found it very difficult to solve the problem. How can you keep them waiting for so long?
It is shocking that so little has been done in the past for these children without parents and we believe it is important to get something done to help them as quickly as possible. Many of these children don’t know what it is like to wear clean clothes or sleep in a warm bed.
3. If Mr Smith is in the hall, will he please make himself _______ known (know) to me? 4. It makes people ______ know (know) the importance of protecting environment. 5. The machine doesn’t work. I must have it repaired _______ (repair) right now.
6. I have a letter _______ to write (write). 7. Mr Smith, do you have something to be typed (type)? ___________ 8. Professor Li had the students practising (practise) all morning. _________
Suddenly I found my wallet had been stolen. Keep the door closed.
Read the letter below and underline all the object complements. Dear Mr Foster, I am replying to your kind letter because our president is travelling abroad. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation.
Object Complement
宾语补足语
宾语补足语是用以补充宾语的成分，通 常置于宾语之后。可以用作宾语补足语 的有名词、形容词、副词、介词短语、
动词不定式、动词-ing 形式和过去分词。
高考题对宾语补足语的考查重点在于不
定式、动词-ing 形式及过去分词作宾补
的情况。
第一类, 感觉动词, 所接的宾补可以是 v-ing形式, 也可以是动词原形。 feel (hear, listen to, notice, observe, see, watch, look at, smell ) + sb. / sth.+ do / doing cross/crossing (cross) the road. 1. I saw him ____________ to cross/ crossing (cross) 2. He was seen _______________ the road. 但变为被动语态时, 不定式要带to。