Channel Theory
中医药名词英文翻译03中医基础理论.xls

母气 子气 母病及子
03.042 03.043 03.044 03.045
子病及母 木生火 火生土
wood fire earth metal water wood characterized by bending and straightening fire characterized by flaring up earth characterized by sowing and reaping metal characterized by clearing and changing water characterized by moistening and descending five seasons five orientations mutual generation of five phases
肺气 肺阴
lung qi lung yin
第5页
03.108 03.109
肺阳
肺主气 肺藏魄
03.110 肺朝百脉
03.111 肺主治节
03.112 肺主宣发
lung yang
lung governing qi lung storing inferior spirit
lung connecting all vessels
03.001 03.002 03.003
03.004
整体观念 天气 地气 气立
天人相应
03.005 辨证论治
holism
celestial qi
earth qi
establishment of general qi correspondence of human body and natural environment treatment based on syndrome differentiation
中医药名词英文翻译03(中医基础理论)

中医药名词英文翻译03(中医基础理论)03.001整体观念holism03.002天气celestial qi 03.003地气earth qi 03.004气立establishment of generalqi03.005天人相应correspondence of human body and naturalenvironment03.006辨证论治treatment based on syndrome differentiation03.007理法方药principle-method-recipe- medicines03.008标本manifestation and rootcause03.009阴阳yin-yang03.010阴阳学说yin-yang theory03.011阳气yang qi03.012阴气yin qi03.013生之本root of life03.014阴阳对立opposition of yin-yang03.015阴静阳躁steady yin and vexedyang03.016阳化气yang transforming qi 03.017阴成形yin shaping up body03.018阴阳互根mutual rooting of yin- yang03.019阴阳消长waxing and waning of yin-yang03.021重阳必阴extreme yang changing into yin03.022重阴必阳extreme yin changing into yang03.023阴平阳秘relative equilibrium of yin-yang03.024阴阳自和natural harmony of yin- yang03.025五行five phases03.026五行学说five phases theory03.027木wood03.028火fire03.029土earth03.030金metal03.031水water03.032木曰曲直wood characterized by bending andstraightening03.033火曰炎上fire characterized by flaring up03.034土爰稼穑earth characterized by sowing and reaping03.035金曰从革metal characterized by clearing and changing03.036水曰润下water characterized by moistening anddescending03.037五时five seasons 03.038五方five orientations 03.039五行相生mutual generation offive phases03.040母气mother qi 03.041子气child qi03.042母病及子illness of motherviscera affecting thechild one03.043子病及母illness of child visceraaffecting the mother one03.044木生火wood generating fire03.046土生金earth generating metal 03.047金生水metal generating water 03.048水生木water generating wood03.049五行相克mutual restriction offive phases03.050所胜being restrained03.051所不胜restraining03.052木克土wood restricting earth 03.053火克金fire restricting metal 03.054土克水earth restricting water 03.055水克火water restricting fire 03.056金克木metal restricting wood03.057五行相乘over-restriction of five phases03.058五行相侮counter-restriction of five phases03.059亢害承制restraining excessiveness to acquireharmony03.060制化restriction and generation03.061运气学说doctrine of five evolutive phases and sixclimatic factors03.062干支heavenly stems and earthly branches03.063甲子sixty-year cycle03.064运气five evolutive phasesand six climatic factors03.065五运five evolutive phases03.066六气six climatic factors 03.067主气host climatic qi 03.068客气guest climatic qi 03.069司天celestial manager qi 03.070在泉qi in the earth03.071主运host evolutive phase 03.072客运guest evolutive phase 03.073岁运year evolutive phase03.074客主加临guest climatic qi addingto fixed host qi03.075运气相合combined analysis offive evolutive phasesand six climatic factors03.076运气盛衰rise and fall of five evolutive phases and sixclimatic factors03.077天符coincidence of heavenlyqi03.078岁会yearly weather03.079平气normal climatic factors03.080运气太过excess of five evolutive phases and six climaticfactors03.081运气不及deficiency of five evolutive phases and sixclimatic factors03.082标本中气manifestation, rootcause and medial qi03.083脏腑zang-fu viscera脏象visceral manifestations03.085脏象学说theory of visceral manifestations03.086五脏five zang viscera03.087藏精气而不泻storing essence without03.088五神five emotions03.089五华five lustre03.090五体five body constituents 03.091五志five minds 03.092七情seven emotions03.093五液five humors03.094心heart03.095心包络pericardium03.096心气heart qi03.097心血heart blood03.098心阴heart yin03.099心阳heart yang03.100君火sovereign fire03.101心藏神heart storing spirit03.102心主血脉heart governing bloodand vessels03.103心开窍于舌heart opening at tongue03.104心恶热heart being averse toheat肺lung 03.106肺气lung qi肺阴lung yin03.108肺阳lung yang03.109肺主气lung governing qi03.110肺藏魄lung storing inferior spirit03.111肺朝百脉lung connecting all vessels03.112肺主治节lung governing management andregulation03.113肺主宣发lung governing diffusion03.114肺主肃降lung governing purification anddescending03.115肺司呼吸lung controlling breathing03.116肺主通调水道lung governing regulation of waterpassages03.117肺主皮毛lung governing skin and hair03.118肺开窍于鼻lung opening at nose03.119肺恶寒lung being averse to cold脾spleen 03.121脾气spleen qi 03.122脾阴spleen yin 03.123脾阳spleen yang03.124脾主运化spleen governingtransportation andtransformation03.125脾为后天之本spleen being acquiredfoundation03.126脾主升清spleen governingascending clear03.128脾主四肢spleen governing limbs 03.129脾主肌肉spleen governing muscles 03.130脾藏营spleen storing nutrients 03.131脾藏意spleen storing idea 03.132脾开窍于口spleen opening at mouth03.133脾喜燥恶湿spleen liking drynessand disliking dampness03.134胰pancreas 03.135肝liver03.136肝气liver qi 03.137肝血liver blood 03.138肝阴liver yin 03.139肝阳liver yang03.140肝主疏泄liver controllingconveyance anddispersion03.141肝主升发liver governingascending and dredging03.142肝为刚脏liver being bold andfirm viscera03.143肝体阴用阳liver being substantialyin and functional yang03.144肝主筋liver governing tendons 03.145肝藏血liver storing blood 03.146肝藏魂liver storing soul 03.147肝开窍于目liver opening at eye肝恶风liver being averse towind03.149肾kidney03.150命门vital gate03.151命门之火vital gate fire 03.152精室essence chamber 03.153 肾精kidney essence 03.154肾气kidney qi03.155肾阴kidney yin03.156肾阳kidney yang 03.157天癸tian gui03.158相火ministerial fire03.159肾为先天之本kidney being congenitalorigin03.160肾主封藏kidney governing storage 03.161肾主生殖kidney governing reproduction03.162肾主水液kidney governing water metabolism03.163肾主纳气kidney governing inspiration03.164肾藏精kidney storing essence 03.165 肾藏志kidney storing will 03.166肾主骨kidney governing bones 03.167肾开窍于耳kidney opening at ear03.168肾恶燥kidney being averse to dryness03.169六腑six fu viscera03.170传化物而不藏digesting and transporting food anddrink without storingessence03.171胆gallbladder 03.172胆气gallbladder qi 03.173胆汁bile03.174中清之腑fu-viscera with clearjuice03.175中正之官fu-viscera with decisive character03.176胃stomach03.177胃气stomach qi 03.178胃阴stomach yin 03.179胃阳stomach yang 03.180胃津stomach fluid 03.181水谷之海reservoir of food anddrink03.182胃主受纳stomach receiving food and drink03.183胃喜润恶燥spleen liking moistness and disliking dryness03.184小肠small intestine 03.185回肠ileum03.186受盛化物reservoir and transformation03.187分清泌浊separating clear and excreting turbid03.188大肠large intestine传导之官official of03.190膀胱bladder03.191膀胱气化functioning of bladder 03.192三焦sanjiao03.193上焦upper jiao03.194上焦如雾upper jiao being organof fogging03.195中焦middle jiao03.196中焦如沤middle jiao being organof soaking03.197下焦lower jiao03.198下焦如渎lower jiao being organof draining03.199奇恒之腑extraordinary fu-viscera 03.200脑brain03.201脑髓brain marrow03.202脑户door of brain03.203囟门fontanel03.204元神之府fu-viscera of mentalactivity03.205髓marrow03.206骨bone03.207髓之府fu-viscera of marrow 03.208骨度bone-length measurement 03.209脉vessel 03.210血之府house of blood03.211胞宫uterus; womb03.212胞脉uterine vessels03.213胞门uterine ostium03.214阴道vagina03.215月经menstruation胎衣placenta03.217脏腑相合interconnection of zang-fu viscera03.218心合小肠heart being connectedwith small intestine03.219肺合大肠lung being connectedwith large intestine03.220脾合胃spleen being connectedwith stomach03.221肝合胆liver being connectedwith gallbladder03.222肾合膀胱kidney being connectedwith bladder03.223心肾相交intercourse betweenheart and kidney03.224肝肾同源homogeny of liver andkidney03.225肺肾相生mutually promotion oflung and kidney03.226仓廪之本root of granary; spleenand stomach03.227经络channel; meridian经络学说channel theory03.229经脉channel03.230经气channel qi 03.231根结root and knot 03.232气街pathway of qi 03.233 四海four seas03.234十二经脉twelve regular channels;twelve regular meridians03.235手三阳经three yang channels of hand; three yangmeridians of hand03.236手三阴经three yin channels of hand; three yinmeridians of hand03.237足三阳经three yang channels of foot; three yinmeridians of foot03.238足三阴经three yin channels offoot; three yinmeridians of foot03.239手太阴肺经Taiyin Lung Channel of Hand; Taiyin LungMeridian of Hand03.240手阳明大肠经Yangming Large Intestine Channel of Hand;Yangming Large IntestineMeridian of Hand03.241足阳明胃经Yangming Stomach Channel of Foot; YangmingStomach Meridian ofFoot03.242足太阴脾经Taiyin Spleen Channel of Foot; Taiyin SpleenMeridian of Foot03.243手少阴心经Shaoyin Heart Channel of Hand; Shaoyin HeartMeridian of Hand03.244手太阳小肠经Taiyang Small IntestineChannel of Hand;Taiyang Small IntestineMeridian of Hand03.245足太阳膀胱经Taiyang Bladder Channel of Foot; TaiyangBladder Meridian ofFoot足少阴肾经Shaoyin Kidney Channelof Foot; Shaoyin KidneyMeridian of Foot03.247手厥阴心包经Jueyin Pericardium Channel of Hand; JueyinPericardium Meridian ofHand03.248手少阳三焦经Shaoyang Sanjiao Channel of Hand; ShaoyangSanjiao Meridian of Hand03.249足少阳胆经Shaoyang Gallbladder Channel of Foot;Shaoyang GallbladderMeridian of Foot03.250足厥阴肝经Jueyin Liver Channel of Foot; Jueyin LiverMeridian of Foot03.251奇经八脉Eight Extraordinary Channels; EightExtraordinary Meridians03.252督脉Governor Channel;Governor Vessel03.253任脉Conception Channel;Conception Vessel03.255带脉Belt Channel; BeltVessel03.256阴跷脉Yin Heel Channel; YinHeel Vessel03.257阳跷脉Yang Heel Channel; YangHeel Vessel03.258阴维脉Yin Link Channel; YinLink Vessel03.259阳维脉Yang Link Channel; YangLink Vessel03.260十四经fourteen channels03.261经别branched channel03.262经筋aponeurotic system 03.263皮部dermal parts03.264络脉collaterals03.265孙络tertiary collaterals 03.266浮络superficial collaterals 03.267别络connecting collaterals 03.268形physique03.269皮毛skin and hair03.270腠理striae and interstitialspace03.271玄府sweat pore03.272肌肉muscle筋(1)soft tissue (2)tendon03.274膜membrane03.275关节joint03.276百骸bones03.277完骨mastoid process 03.278枕骨occipital bone 03.279头颅骨skull03.280曲牙mandibular angle 03.281眉棱骨supra-orbital bone03.282辅骨(1)condyle (2)fibula andradius03.283高骨protruding bones 03.284交骨pubis bone03.285颈骨cervical vertebra 03.286髋骨hip bone03.287髋hip03.288上横骨manubrium of sternum 03.289尾闾骨coccyx03.290腰骨lumbar bone03.291手骨hand bone03.292合骨medial malleolus 03.293跖plantar03.294头head03.295精明之府house of intelligence 03.296腰waist03.297肾之府house of kidney03.298膝knee03.299筋之府house of tendons03.300膜原mo yuan; interpleuro-diaphragmatic space03.301膏肓gao huang; intercardiodiaphragmatic part03.302膈diaphragm 03.303脊spine03.304背back03.305胁肋lateral thorax 03.306腹abdomen03.309少腹lateral lower abdomen 03.310四极four limbs; four poles 03.311五官five [sense]apertures 03.312七窍seven orifices03.313九窍nine orifices03.314目eye03.315目系eye connector03.316五轮八廓five wheels and eightregions03.317肉轮flesh wheel03.318血轮blood wheel03.319气轮qi wheel03.320风轮wind wheel03.321水轮water wheel03.322眦canthus03.323目内眦inner canthus 03.324目外眦outer canthus 03.325目窠eye socket03.326眼带ocular band03.327目眶ocular orbit 03.328眼睑eyelid03.329睑弦palpebral margin 03.330睫毛eyelash03.331泪tear03.332泪泉lachrymal spring 03.333泪窍lachrymal punctum03.334白睛white eye, bulbarconjunctiva and sclera03.335黑睛black eye ,cornea andiris03.336瞳神pupil03.337虹彩iris03.338神水spiritual water, aqueous03.339晶珠crystal pearl; lens 03.340神膏vitreum03.341视衣visual cloth03.342舌tongue03.343舌系tongue connector;sublingual vessels andligament03.344口mouth 03.345唇lip 03.346齿tooth 03.347真牙genuine tooth;wisdomtooth03.348龈gum03.349腭palate03.350硬腭hard palate03.351软腭soft palate03.352咽pharynx03.353喉throat03.354喉核node of throat; tonsil 03.355喉关throat bar03.356喉底bottom of throatposterior pharyngealwall03.357颃颡nasopharynx 03.358鼻nose03.359明堂(1)nose (2)acupointchart03.360鼻准nasal apex03.361頞nasal root03.362耳ear03.363耳郭auricle03.364前阴external genitalia03.365宗筋(1)penis and testes (2)convergent tendon03.366茎penis精窍seminal orifice;03.368睾testicle03.369阴户vaginal door 03.370阴门vaginal orifice 03.371后阴anus03.372魄门anus03.373气qi03.374气化qi transformation 03.375气机qi movement 03.376升降出入ascending, descending, exiting and entering03.377气主煦之qi warming body03.378元气primordial qi03.379真气genuine qi03.380宗气pectoral qi03.381中气middle qi03.382卫气defensive qi03.383营气nutrient qi03.384脏腑之气qi of zang-fu viscera 03.385血blood03.386营血nutrient-blood03.387血主濡之blood being responsiblefor nurturing body03.388津液fluid03.389津clear fluid03.390液turbid fluid精(1)essence (2)semen。
营销的15个消费心理学理论

营销的15个消费心理学理论一个好的产品,加上强大的市场策略,等于“BOOM”!如何推广产品,提升销量的“套路”,我们能在互联网上翻到很多,而这其中的底层逻辑,始终是依据消费者行为和心理来做调整。
在消费者做出购物决策的时候,一定会存在“认知偏见”,太客观的事情不会很多。
“认知偏见”,是一个系统性的偏离轨迹,它相对于判断中的标准、合理性。
这种偏离可能来自其他人、特定场景。
人们从他们自己的洞察中,创造出自己的“主观事实”。
“认知偏见”,消费者在做决策的时候很容易受到它的影响。
例如,以下15个消费心理学理论,就是重要的影响因子。
1.模糊效应(Ambiguity effect):人们倾向于避免选择未知的选项,似乎每个人都喜欢确定的选项。
比如,一个用户不明白你的产品,或者某个特定的功能,他将不会选择它。
2.沉锚效应(Anchoring effect):人们在对某物/人做判断的时候,容易受第一印象,或第一次获得的信息支配,就像沉入海底的锚一样,把人们的思想固定在某处。
比如,某消费者第一次看到某产品的价格,那么这个第一印象的价格,将对该消费者产生巨大的影响。
假如,第一次的价格显示为90元,第二次再见是45元,那么这个45元的价格对该消费者来说,是特别便宜的,他很有可能购买,相反,如果价格一直是45元,那么该消费者并不会感到便宜实惠。
前段时间,我看到一家青年公寓的海报上写着“......房间天天特价!”这是“沉锚效应”的错误应用,这时候的“天天特价”实际上在消费者心里变成了“并不是很特价”,因为对比起来,天天都是一样的价格,似乎今天也没有特别优惠。
可怜的是,这张海报估计已展示数月。
3.注意力偏见(Attentional bias):我们的看法,受我们重复的认识所影响。
所以我们常常有这个结论,一个消费者越频繁地看见你的广告、消息,他越有可能从你这里产生购买。
比如,我们使用“访客找回”技术在互联网上投广告;让CTA按钮贯穿整个引导页面;在线上线下特定区域内,轰炸广告。
04-4 MOSFET-short channel

张万荣
2013 Semiconductor Device Theory
6
3
μeff vs. Eav: universal relationship for many MOSFET designs:
Fig. 4. Measured universal µeff vs. Eeff curves for electrons and holes in the inversion layer. (After Liang et al. [20].)
张万荣
2013 Semiconductor Device Theory
10
5
Several comments
• • • Since ID ∼ μe, mobility degradation more severe as VGS increases ⇒ ID won’t rise as fast with VGS. Since μe depends on |Eav|⇒ μeff depends on y. Disregard to first order ⇒ use same μeff everywhere. Mobility degradation considered “short channel effect” because as L ↓⇒ xox ↓ and μdegradation becomes important.
Reading assignment:
Fundamentals of Modern VLSI Devices, by Yuan Taur and Tak H. Ning, Cambridge Univ. Press
3.1.5 MOSFET channel mobility(pp.132-135)
流体力学中英文术语

流体力学中英文术语Index 翻译(Fluid Mechanics)Absolute pressure,绝对压力(压强)Absolute temperature scales, 绝对温标Absolute viscosity, 绝对粘度Acceleration加速度centripetal, 向心的convective, 对流的Coriolis, 科氏的field of a fluid, 流场force and,作用力与……local, 局部的Uniform linear, 均一线性的Acceleration field加速度场Ackeret theory, 阿克莱特定理Active flow control, 主动流动控制Actuator disk, 促动盘Added mass, 附加质量Adiabatic flow绝热流with friction,考虑摩擦的isentropic,等熵的air, 气体with area changes, 伴有空间转换Bemoullii’s equation and, 伯努利方程Mach number relations,马赫数关系式,pressure and density relations, 压力-速度关系式sonic point,critical values, 音速点,临界值,stagnation enthalpy, 滞止焓Adiabatic processes, 绝热过程Adiabatic relations, 绝热关系Adverse pressure gradient, 逆压力梯度Aerodynamic forces, on road vehicles, 交通工具,空气动力Aerodynamics, 空气动力学Aeronautics, new trends in, 航空学,新趋势Air空气testing/modeling in, 对……实验/建模useful numbers for, 关于……的有用数字Airbus Industrie, 空中客车产业Aircraft航行器airfoils机翼new designs, 新型设计Airfoils, 翼型aspect ratio (AR), 展弦比cambered, 弧形的drag coefficient of , 阻力系数early, 早期的Kline-Fogleman, 克莱恩-佛莱曼lift coefficient, 升力系数NACA,(美国) 国家航空咨询委员会separation bubble, 分离泡stalls and, 失速stall speed, 失速速度starting vortex, 起动涡stopping vortex, 终止涡Airfoil theory, 翼型理论flat-plate vortex sheet theory, 平板面涡理论Kutta condition, 库塔条件Kutta-Joukowski theorem, 库塔-儒科夫斯基定理1thick cambered airfoils, 厚弧面翼型thin-airfoils, 薄翼型wings of finite span, 有限展宽的翼型A-380 jumbo jet, 大型喷气式客机Alternate states, 交替状态American multiblade farm HA WT, 美式农庄多叶水平轴风机Angle of attack, 攻角Angle valve, 角阀Angular momentum角动量differential equation of , 关于…的微分方程relation/theorem, 联系/理论Annular strips, 环形带Applied forces, linear momentum, 外加力,线性冲力Apron,of a dam, 大坝的护坦Arbitrarily moving/deformable control volume, 任意运动/可变形控制体Arbitrary fixed control volume, 任意固定控制体Arbitrary viscous motion, 随机粘性运动Archimedes, 阿基米德Area changes, isentropic flow. 域变换,等熵流Aspect ratio (AR), 展弦比Automobiles, aerodynamic forces on, 汽车,气动力A verage velocity, 平均速度Axial-flow pumps. 轴流泵Axisymmetric flow, stream function 轴对称流,流函数Axisymmetric Potential flow, 轴对称有势流hydrodynamic mass, 水力学质量Point doublet, 点偶极子point source or sink, 点源与点汇spherical Polar coordinates and, 球极坐标uniform stream in the x direction, x方向的均匀流uniform stream plus a point doublet, 均匀流附加点偶极子uniform stream plus a point source, 均匀流附加点源BBackward-curved impeller blades, 后向曲叶轮片,Backwater curves, 回水曲线Basic equations, non dimensional, 基本方程,无量纲的Bernoulli obstruction theory, 伯努利障碍理论Bernoulli's equation, 伯努利方程with adiabatic and isentropic steady flow, as绝热、等熵稳态流frictionless flow, 无摩擦流assumptions/restrictions for, 假想/约束HGLs and EGLs, 水力坡度线和能量梯度线steady flow energy and, 定常流动能量in rotating coordinates. 在旋转坐标下,Best efficiency point (BEP), pumps, 最佳效率点,Betz number, 贝兹数Bingham plastic idealization, 宾汉塑性理想化,Biological drag reduction, 生物学阻力衰减Blade angle effects, on pump head, 叶片安装角效率,泵头处Blasius equation, 布拉修斯方程Body drag, at high Mach numbers, 机体阻力,在高马赫数下Body forces, 体力Boeing Corp., 波音公司Boundaries, of systems, 边界,系统Boundary conditions. 边界条件,differential relations for fluid flow, 流体的微分关系nondimensionalizalion and, 无量纲化Boundary element method (BEM), 边界元方法2Boundary layer (BL) analysis, 边界层分析boundary layer flows, 边界层流动boundary layer separation on a half body, 边界层半体分离displacement thickness, 位移厚度drag force and, 阻力equations, 方程flat-plate. 平板,Karman's analysis, 卡门分析momentum integral estimates, 动量积分估计momentum integral relation. 动量积分关系momentum integral theory, 动量积分理论pressure gradient 压力梯度separation on a half body, 半模分离skin friction coefficient, 表面摩擦系数two-dimensional flow derivation, 二维流推导Boundary layers with Pressure gradient, 边界层压力梯度adverse gradient, 反梯度favorable gradient, 正梯度laminar integral theory, 层流积分理论,nozzle-diffuser example,喷口扩散算例Bourdon tube, 波登管Bow shock wave, 弓形激波Brake horsepower,制动马力Broad-crested weirs, 宽顶堰Buckingham Pi Theorem, 白金汉定理Bulb Protrusion, 球形突出物(船头)Bulk modulus. 体积模量Buoyancy, 浮力Buoyant particles, local velocity and, 悬浮颗粒,局部速度Buoyant rising light spheres, 浮力作用下自由上升的球体Butterfly valve, 蝶形阀CCambered airfoils, 弓型翼Cauchy-Riemann equations, 柯西-黎曼方程Cavitation/Cavitation number, 气穴/气蚀数Celsius temperature scales, 摄氏温标Center of buoyancy, 浮心Center of Pressure (CP),压力中心,压强中心Centrifugal pumps, 离心泵backward-curved impeller blades, 后曲叶轮片blade angle effects on pump head, 泵头处叶片安装角效率brake horsepower, 制动马力circulation losses, 环量损失closed blades, 闭叶片efficiency of, 效率的elementary pump theory. 基泵理论Euler turbomachine equations, 欧拉涡轮机方程eye of the casing, 泵体通风口friction losses, 摩擦损失hydraulic efficiency, 水力[液压]效率mechanical efficiency.机械效率open blades, 开放式叶片output parameters, 输出参数power, delivered, 功率,传递pump surge, 泵涌,scroll section of casing, 卷形截面,泵体,shock losses, 激波损失vaneless, 无叶片的3volumetric efficiency, 容积效率[系数]water horsepower, 水马力Centripetal acceleration, 向心加速度Channel control Point, 传送控制点Characteristic area. external flows, 特征区域,外流Chezy coefficient, 薛齐系数Chezy formula, 薛齐公式Chezy coefficient,薛齐系数flow in a Partly full circular pipe, 流体非充满的圆管流Manning roughness correlation. 曼宁粗糙度关系,normal depth estimates, 法向深度估计Choking, 壅塞;堵塞of compressors, 压缩机的due to friction, compressible duct and, 由于摩擦,可压缩管的isentropic flow with area changes, 变横截面积等熵流simple heating and, 单纯加热Circular cylinder, flow with circulation. 圆柱体,Circulation环量and flow past circular cylinder, 流体经过圆柱体losses, in centrifugal pumps, 损失,离心泵potential flow and, 有势流Circumferential pumps, 环型泵Classical venturi, 标准文氏管Closed blades, centrifugal pumps. 闭叶片,离心泵Closed-body shapes, 闭体外形,circular cylinder, with circulation, 圆柱体,环量Kelvin oval, 开尔文椭圆,Kutta-Joukowski lift theorem,库塔-儒科夫斯基升力定理,Potential flow analogs, 有势流模拟Rankine oval, 兰金椭圆rotating cylinders. lift and drag, 旋转柱体,升力与阻力Coanda effect, 柯恩达效应( 沿物体表面的高速气流在Cobra P-530 supersonic interceptor, 眼镜蛇超音速拦截机Coefficient matrix. 系数矩阵Coefficient of surface tension, 表面张力系数Coefficient of viscosity, 粘滞系数Commercial CFD codes, viscous flow, 商业的计算流体力学代码,粘流Commercial ducts, roughness values for, 商业管道Composite-flow, open channels, 合成流,开槽道Compressibility, non dimensional. 压缩性,无量纲Compressibility effects, 压缩效果Compressible duct flow with friction, 伴有摩擦的可压缩管流adiabatic, 绝热的, 隔热的choking and, 壅塞;堵塞isothermal flow in long pipelines, 管线中的等温流动,long pipelines, isothermal flow in, 管线,等温流动,mass flow for a given pressure drop, 给定压降下质量流动minor losses in, 最小损失subsonic inlet, choking due to friction, 亚音速进口,摩擦引发阻塞,supersonic inlet, choking due to friction, 超音速进口,摩擦引发阻塞,Compressible flow, 可压缩流flow with friction摩擦流choking and, 壅塞;堵塞converging-diverging nozzles, 拉瓦尔喷管converging nozzles, 收缩喷嘴Fanno flow, 法诺流动,gas flow correction factor, 气流校正参数hypersonic flow, 高超音速气流4incompressible flow, 不可压缩流isentropic.等熵的isentropic Process, 等熵过程,Mach number, 马赫数normal shock wave. 正激波the perfect gas, 理想气体Prandtl-Meyer waves. 普朗特-麦耶膨胀波shock waves. 激波specific-heat ratio, 比热比speed of sound and,声速subsonic, 亚音速的supersonic,超音速的transonic, 跨音速的two-dimensional supersonic, 二维超音速的Compressible gas flow correction factor, 可压缩气流校正因数Compressors, 压缩机Computational fluid dynamics (CFD), 计算流体力学pump simulations, 泵模拟viscous flow. 粘流Concentric annulus, viscous flows in, 同心环Cone flows, 锥体绕流Conformal mapping, 保角映射[变换] Conservation of energy, 能量守恒定律Conservation of mass. 质量守恒定律Consistent units, 相容单元Constants, 常量dimensional, 空间的pure, 纯粹的Constant velocity, fluid flow at, 常速度, 等速度Constructs, 结构Contact angle, 交会角Continuity, 连续性,equation of ,方程nondimensionalization and, 无量纲的Continuum, fluid as, 连续流体Contraction flow, 收缩流动Control Point, channel, 控制点,管道Control volume analysis,控制体分析angular momentum theorem. 角动量定理,arbitrarily moving/deformable CV,任意运动/可变形控制体arbitrarily fixed control volume, 任意固定控制体conservation of mass, 质量守恒定律control volume moving at constant velocity, 控制体以等速运动control volume of constant shape but variable velocity作变速运动的刚性控制体energy equation. 能量方程introductory definitions, 介绍性定义linear momentum equation. 线性动量方程,one-dimensional fixed control volume, 一维固定控制体,one-dimensional flux term approximations, 一维通量项近似Physical laws. 物理定律。
传递英文短语怎么写

传递英文短语怎么写传递的英文短语怎么写,你们了解过吗?下面就由店铺为大家带来关于传递的英语短语集锦,希望大家能有所收获。
关于传递的相关英语短语transmit on关于transmit on的英语例句Directional antennae, unlike the omnidirectional sort, transmit on a narrow beam.不同于全方位天线,定向天线在窄波束上传输。
An ideal video streaming mechanism should not only let user view smooth quality videos but also try to let videos transmit on the network smoothly.一个理想的视讯传输机制,应该能让使用者观看到影像品质平顺的影片,而且要设法让影片能顺利地在网路上传输。
Along with prevalence of Internet, traditional centralized applications are transformed intodistributed ones, so more data including key and confidential data transmit on-line heavy.随着因特网的普及,应用由传统的集中式向分布式转化,更多的数据包括关键的以及保密的数据大量在网上传送;It can be set to transmit on any carrier, but it cannot transmit over FM.它可以被设置为发送或载波模式,但不能通过FM传送。
However, repeaters can interfere with one another unless they are far enough apart or transmiton sufficiently separated frequencies.然而,中继器可以互相干扰,除非他们足够远或传送在充分分离的频率。
中医药名词英文翻译03(中医基础理论)
03.001整体观念holism03.002天气celestial qi 03.003地气earth qi03.004气立establishment of generalqi03.005天人相应correspondence of humanbody and naturalenvironment03.006辨证论治treatment based onsyndrome differentiation03.007理法方药principle-method-recipe-medicines03.008标本manifestation and rootcause03.009阴阳yin-yang03.010阴阳学说yin-yang theory03.011阳气yang qi03.012阴气yin qi03.013生之本root of life03.014阴阳对立opposition of yin-yang03.015阴静阳躁steady yin and vexedyang03.016阳化气yang transforming qi 03.017阴成形yin shaping up body03.018阴阳互根mutual rooting of yin-yang03.019阴阳消长waxing and waning ofyin-yang03.020阴阳转化mutual convertibility ofyin-yang03.021重阳必阴extreme yang changinginto yin03.022重阴必阳extreme yin changinginto yang03.023阴平阳秘relative equilibrium ofyin-yang03.024阴阳自和natural harmony of yin-yang03.025五行five phases03.026五行学说five phases theory03.027木wood03.028火fire03.029土earth03.030金metal03.031水water03.032木曰曲直wood characterized bybending andstraightening03.033火曰炎上fire characterized byflaring up03.034土爰稼穑earth characterized bysowing and reaping03.035金曰从革metal characterized byclearing and changing03.036水曰润下water characterized bymoistening anddescending03.037五时five seasons 03.038五方five orientations03.039五行相生mutual generation offive phases03.040母气mother qi 03.041子气child qi03.042母病及子illness of motherviscera affecting thechild one03.043子病及母illness of child visceraaffecting the mother one03.044木生火wood generating fire 03.045火生土fire generating earth03.046土生金earth generating metal 03.047金生水metal generating water 03.048水生木water generating wood03.049五行相克mutual restriction offive phases03.050所胜being restrained03.051所不胜restraining03.052木克土wood restricting earth 03.053火克金fire restricting metal 03.054土克水earth restricting water 03.055水克火water restricting fire 03.056金克木metal restricting wood03.057五行相乘over-restriction of fivephases03.058五行相侮counter-restriction offive phases03.059亢害承制restrainingexcessiveness to acquireharmony03.060制化restriction andgeneration03.061运气学说doctrine of fiveevolutive phases and sixclimatic factors03.062干支heavenly stems andearthly branches03.063甲子sixty-year cycle03.064运气five evolutive phasesand six climatic factors03.065五运five evolutive phases03.066六气six climatic factors 03.067主气host climatic qi 03.068客气guest climatic qi 03.069司天celestial manager qi 03.070在泉qi in the earth03.071主运host evolutive phase 03.072客运guest evolutive phase 03.073岁运year evolutive phase03.074客主加临guest climatic qi addingto fixed host qi03.075运气相合combined analysis offive evolutive phasesand six climatic factors03.076运气盛衰rise and fall of fiveevolutive phases and sixclimatic factors03.077天符coincidence of heavenlyqi03.078岁会yearly weather03.079平气normal climatic factors03.080运气太过excess of five evolutivephases and six climaticfactors03.081运气不及deficiency of fiveevolutive phases and sixclimatic factors03.082标本中气manifestation, rootcause and medial qi03.083脏腑zang-fu viscera03.084脏象visceral manifestations03.085脏象学说theory of visceralmanifestations03.086五脏five zang viscera03.087藏精气而不泻storing essence withoutleaking03.088五神five emotions03.089五华five lustre03.090五体five body constituents 03.091五志five minds03.092七情seven emotions03.093五液five humors03.094心heart03.095心包络pericardium03.096心气heart qi03.097心血heart blood03.098心阴heart yin03.099心阳heart yang03.100君火sovereign fire03.101心藏神heart storing spirit03.102心主血脉heart governing bloodand vessels03.103心开窍于舌heart opening at tongue03.104心恶热heart being averse toheat03.105肺lung 03.106肺气lung qi 03.107肺阴lung yin03.108肺阳lung yang03.109肺主气lung governing qi03.110肺藏魄lung storing inferiorspirit03.111肺朝百脉lung connecting allvessels03.112肺主治节lung governingmanagement andregulation03.113肺主宣发lung governing diffusion03.114肺主肃降lung governingpurification anddescending03.115肺司呼吸lung controllingbreathing03.116肺主通调水道lung governingregulation of waterpassages03.117肺主皮毛lung governing skin andhair03.118肺开窍于鼻lung opening at nose03.119肺恶寒lung being averse tocold03.120脾spleen 03.121脾气spleen qi 03.122脾阴spleen yin 03.123脾阳spleen yang03.124脾主运化spleen governingtransportation andtransformation03.125脾为后天之本spleen being acquiredfoundation03.126脾主升清spleen governingascending clear03.127脾统血spleen controlling blood03.128脾主四肢spleen governing limbs 03.129脾主肌肉spleen governing muscles 03.130脾藏营spleen storing nutrients 03.131脾藏意spleen storing idea 03.132脾开窍于口spleen opening at mouth03.133脾喜燥恶湿spleen liking drynessand disliking dampness03.134胰pancreas 03.135肝liver03.136肝气liver qi 03.137肝血liver blood 03.138肝阴liver yin 03.139肝阳liver yang03.140肝主疏泄liver controllingconveyance anddispersion03.141肝主升发liver governingascending and dredging03.142肝为刚脏liver being bold andfirm viscera03.143肝体阴用阳liver being substantialyin and functional yang03.144肝主筋liver governing tendons 03.145肝藏血liver storing blood 03.146肝藏魂liver storing soul 03.147肝开窍于目liver opening at eye03.148肝恶风liver being averse towind03.149肾kidney03.150命门vital gate03.151命门之火vital gate fire 03.152精室essence chamber 03.153肾精kidney essence 03.154肾气kidney qi03.155肾阴kidney yin03.156肾阳kidney yang 03.157天癸tian gui03.158相火ministerial fire03.159肾为先天之本kidney being congenitalorigin03.160肾主封藏kidney governing storage03.161肾主生殖kidney governingreproduction03.162肾主水液kidney governing watermetabolism03.163肾主纳气kidney governinginspiration03.164肾藏精kidney storing essence 03.165肾藏志kidney storing will 03.166肾主骨kidney governing bones 03.167肾开窍于耳kidney opening at ear03.168肾恶燥kidney being averse todryness03.169六腑six fu viscera03.170传化物而不藏digesting andtransporting food anddrink without storingessence03.171胆gallbladder 03.172胆气gallbladder qi 03.173胆汁bile03.174中清之腑fu-viscera with clearjuice03.175中正之官fu-viscera with decisivecharacter03.176胃stomach03.177胃气stomach qi 03.178胃阴stomach yin 03.179胃阳stomach yang 03.180胃津stomach fluid03.181水谷之海reservoir of food anddrink03.182胃主受纳stomach receiving foodand drink03.183胃喜润恶燥spleen liking moistnessand disliking dryness03.184小肠small intestine 03.185回肠ileum03.186受盛化物reservoir andtransformation03.187分清泌浊separating clear andexcreting turbid03.188大肠large intestine03.189传导之官official oftransportation03.190膀胱bladder03.191膀胱气化functioning of bladder 03.192三焦sanjiao03.193上焦upper jiao03.194上焦如雾upper jiao being organof fogging03.195中焦middle jiao03.196中焦如沤middle jiao being organof soaking03.197下焦lower jiao03.198下焦如渎lower jiao being organof draining03.199奇恒之腑extraordinary fu-viscera 03.200脑brain03.201脑髓brain marrow03.202脑户door of brain03.203囟门fontanel03.204元神之府fu-viscera of mentalactivity03.205髓marrow03.206骨bone03.207髓之府fu-viscera of marrow 03.208骨度bone-length measurement 03.209脉vessel03.210血之府house of blood03.211胞宫uterus; womb03.212胞脉uterine vessels03.213胞门uterine ostium03.214阴道vagina03.215月经menstruation03.216胎衣placenta03.217脏腑相合interconnection of zang-fu viscera03.218心合小肠heart being connectedwith small intestine03.219肺合大肠lung being connectedwith large intestine03.220脾合胃spleen being connectedwith stomach03.221肝合胆liver being connectedwith gallbladder03.222肾合膀胱kidney being connectedwith bladder03.223心肾相交intercourse betweenheart and kidney03.224肝肾同源homogeny of liver andkidney03.225肺肾相生mutually promotion oflung and kidney03.226仓廪之本root of granary; spleenand stomach03.227经络channel; meridian 03.228经络学说channel theory03.229经脉channel03.230经气channel qi 03.231根结root and knot 03.232气街pathway of qi 03.233四海four seas03.234十二经脉twelve regular channels;twelve regular meridians03.235手三阳经three yang channels ofhand; three yangmeridians of hand03.236手三阴经three yin channels ofhand; three yinmeridians of hand03.237足三阳经three yang channels offoot; three yinmeridians of foot03.238足三阴经three yin channels offoot; three yinmeridians of foot03.239手太阴肺经Taiyin Lung Channel ofHand; Taiyin LungMeridian of Hand03.240手阳明大肠经Yangming Large IntestineChannel of Hand;Yangming Large IntestineMeridian of Hand03.241足阳明胃经Yangming Stomach Channelof Foot; YangmingStomach Meridian ofFoot03.242足太阴脾经Taiyin Spleen Channel ofFoot; Taiyin SpleenMeridian of Foot03.243手少阴心经Shaoyin Heart Channel ofHand; Shaoyin HeartMeridian of Hand03.244手太阳小肠经Taiyang Small IntestineChannel of Hand;Taiyang Small IntestineMeridian of Hand03.245足太阳膀胱经Taiyang Bladder Channelof Foot; TaiyangBladder Meridian ofFoot03.246足少阴肾经Shaoyin Kidney Channelof Foot; Shaoyin KidneyMeridian of Foot03.247手厥阴心包经Jueyin PericardiumChannel of Hand; JueyinPericardium Meridian ofHand03.248手少阳三焦经Shaoyang Sanjiao Channelof Hand; ShaoyangSanjiao Meridian of Hand03.249足少阳胆经Shaoyang GallbladderChannel of Foot;Shaoyang GallbladderMeridian of Foot03.250足厥阴肝经Jueyin Liver Channel ofFoot; Jueyin LiverMeridian of Foot03.251奇经八脉Eight ExtraordinaryChannels; EightExtraordinary Meridians03.252督脉Governor Channel;Governor Vessel03.253任脉Conception Channel;Conception Vessel03.254冲脉Chong Channel; ChongVessel03.255带脉Belt Channel; BeltVessel03.256阴跷脉Yin Heel Channel; YinHeel Vessel03.257阳跷脉Yang Heel Channel; YangHeel Vessel03.258阴维脉Yin Link Channel; YinLink Vessel03.259阳维脉Yang Link Channel; YangLink Vessel03.260十四经fourteen channels03.261经别branched channel03.262经筋aponeurotic system 03.263皮部dermal parts03.264络脉collaterals03.265孙络tertiary collaterals 03.266浮络superficial collaterals 03.267别络connecting collaterals 03.268形physique03.269皮毛skin and hair03.270腠理striae and interstitialspace03.271玄府sweat pore03.272肌肉muscle03.273筋(1)soft tissue (2)tendon03.274膜membrane03.275关节joint03.276百骸bones03.277完骨mastoid process 03.278枕骨occipital bone 03.279头颅骨skull03.280曲牙mandibular angle 03.281眉棱骨supra-orbital bone03.282辅骨(1)condyle (2)fibula andradius03.283高骨protruding bones 03.284交骨pubis bone03.285颈骨cervical vertebra 03.286髋骨hip bone03.287髋hip03.288上横骨manubrium of sternum 03.289尾闾骨coccyx03.290腰骨lumbar bone03.291手骨hand bone03.292合骨medial malleolus 03.293跖plantar03.294头head03.295精明之府house of intelligence 03.296腰waist03.297肾之府house of kidney03.298膝knee03.299筋之府house of tendons03.300膜原mo yuan; interpleuro-diaphragmatic space03.301膏肓gao huang; intercardiodiaphragmatic part03.302膈diaphragm03.303脊spine03.304背back03.305胁肋lateral thorax 03.306腹abdomen03.307脐腹peri-navel region 03.308小腹lower abdomen03.309少腹lateral lower abdomen 03.310四极four limbs; four poles 03.311五官five [sense]apertures 03.312七窍seven orifices03.313九窍nine orifices03.314目eye03.315目系eye connector03.316五轮八廓five wheels and eightregions03.317肉轮flesh wheel03.318血轮blood wheel03.319气轮qi wheel03.320风轮wind wheel03.321水轮water wheel03.322眦canthus03.323目内眦inner canthus 03.324目外眦outer canthus 03.325目窠eye socket03.326眼带ocular band03.327目眶ocular orbit 03.328眼睑eyelid03.329睑弦palpebral margin 03.330睫毛eyelash03.331泪tear03.332泪泉lachrymal spring 03.333泪窍lachrymal punctum03.334白睛white eye, bulbarconjunctiva and sclera03.335黑睛black eye ,cornea andiris03.336瞳神pupil 03.337虹彩iris03.338神水spiritual water, aqueoushumor03.339晶珠crystal pearl; lens 03.340神膏vitreum03.341视衣visual cloth03.342舌tongue03.343舌系tongue connector;sublingual vessels andligament03.344口mouth 03.345唇lip 03.346齿tooth03.347真牙genuine tooth;wisdomtooth03.348龈gum03.349腭palate03.350硬腭hard palate03.351软腭soft palate03.352咽pharynx03.353喉throat03.354喉核node of throat; tonsil 03.355喉关throat bar03.356喉底bottom of throatposterior pharyngealwall03.357颃颡nasopharynx 03.358鼻nose03.359明堂(1)nose (2)acupointchart03.360鼻准nasal apex03.361頞nasal root03.362耳ear03.363耳郭auricle03.364前阴external genitalia03.365宗筋(1)penis and testes (2)convergent tendon03.366茎penis03.367精窍seminal orifice;external orifice of maleurethra03.368睾testicle03.369阴户vaginal door 03.370阴门vaginal orifice 03.371后阴anus03.372魄门anus03.373气qi03.374气化qi transformation 03.375气机qi movement03.376升降出入ascending, descending,exiting and entering03.377气主煦之qi warming body03.378元气primordial qi03.379真气genuine qi03.380宗气pectoral qi03.381中气middle qi03.382卫气defensive qi03.383营气nutrient qi03.384脏腑之气qi of zang-fu viscera 03.385血blood03.386营血nutrient-blood03.387血主濡之blood being responsiblefor nurturing body03.388津液fluid03.389津clear fluid03.390液turbid fluid03.391精(1)essence (2)semen 03.392精气essential qi03.393身之本root of body03.394先天之精congenital essence 03.395后天之精acquired essence03.396神(1) vitality; (2)spirit; (3) mentalactivity03.397神机spiritual mechanism 03.398元神primordial spirit 03.399魂soul03.400魄inferior spirit 03.401意idea03.402志will03.403思thought03.404虑anxiety03.405智wisdom03.406气为血帅qi being commander ofblood03.407血为气母blood being mother of qi03.408津血同源homogeny of clear fluidand blood03.409精血同源homogeny of essence andblood03.410禀赋natural endowment 03.411稚阴tender yin03.412稚阳tender yang03.413变蒸changing steaming ininfant; growing feverand perspiration03.414病因cause of disease03.415病因学说etiology03.416病起过用overuse causing disease03.417三因three types of diseasecauses03.418三因学说theory of three types ofdisease causes03.419内因internal cause 03.420外因external cause03.421不内外因non-endo-non-exogenouscause03.422邪气pathogenic qi 03.423阳邪yang pathogen 03.424阴邪yin pathogen03.425实邪excessive pathogen 03.426虚邪deficient pathogen 03.427五邪five pathogens 03.428时邪seasonal pathogen 03.429外感exogenous disease03.430六淫six climaticexopathogens03.431客邪visiting pathogen 03.432风邪wind pathogen03.433风性开泄wind pathogen beingcharacterized byopening-dispersing03.434风易伤阳位wind being apt to attackyang portion of body03.435风为百病之长wind being primarypathogen03.436风性主动characteristic of windbeing mobile03.437风善行数变wind being mobile andchangeable03.438寒邪cold pathogen03.439寒易伤阳cold pathogen being aptto attack yang寒性凝滞cold having property of03.441寒性收引cold having property ofcontraction03.442暑邪summer-heat pathogen03.443暑性炎热characteristic ofsummerheat beingscorching-hot03.444暑性升散characteristic ofsummerheat beingascending and dispersive03.445暑易夹湿summer-heat being likelyto be mixed withdampness03.446暑易扰心summerheat being likelyto disturb heart03.447湿邪dampness pathogen03.448湿阻气机dampness hampering qimovement03.449湿性重浊characteristic ofdampness being heavy andturbid03.450湿性黏滞characteristic ofdampness being stickyand stagnant03.451湿性趋下characteristic ofdampness beingdescending03.452燥邪dryness pathogen 03.453风燥wind dryness 03.454凉燥cool dryness 03.455温燥warm dryness03.456燥性干涩characteristic ofdryness being dry andpuckery03.457燥易伤肺dryness likely to injurelung03.458火邪fire pathogen 03.459热邪heat pathogen 03.460热毒 heat-toxicity03.461火性炎上characteristic of firebeing flaring up03.462火耗气伤阴fire consuming qi andinjuring yin火易生风动血fire being likely to03.464火易扰心fire being likely todisturb heart03.465疠气pestilential qi 03.466瘟毒pestilent toxicity 03.467疟邪malarial pathogen03.468麻毒toxic pathogen causingmeasles03.469瘴气miasma03.470内伤internal damage 03.471五劳five consumption 03.472七伤seven damages03.473七情所伤damaged by excess ofseven emotions03.474惊恐伤肾fear impairing kidney03.475悲忧伤肺melancholy impairinglung03.476思虑伤脾worry impairing spleen03.477暴喜伤心overwhelming joyimpairing heart03.478大怒伤肝rage impairing liver03.479喜怒伤气excessive joy and angerimpairing qi03.480饮食所伤injury due to diet 03.481五味偏嗜flavor predilection03.482膏粱厚味greasy and surfeitflavour03.483过用overuse 03.484劳倦overstrain03.485房劳excessive sexualintercourse03.486水土不服non-acclimatization03.488外伤external injury03.489虫兽伤bitten by animal andinsect03.490痰饮phlegm and fluidretention03.491痰phlegm03.492饮fluid retention 03.493瘀血static blood 03.494胎毒fetal toxicity03.495禀赋不足insufficiency of naturalendowment03.496酒客drinker03.497湿家person suffering fromdampness03.498黄家person suffering fromjaundice03.499失精家person suffering fromseminal loss03.500病机pathogenesis03.501病机学说theory of pathogenesis 03.502正气vital qi03.503正邪相争struggle between vitalqi and pathogen03.504邪正盛衰rising and falling ofvital qi and pathogen03.505传染infection03.506新感new affection03.507卒发sudden onset03.508徐发insidious onset03.509伏邪hidden pathogen03.510病发于阴disease arising from yin03.511病发于阳disease arising fromyang劳复recurrence caused by03.513食复recurrence caused bydietary irregularity03.514胎传fetal infection 03.515虚deficiency03.516精气夺consumption of vitalessence03.517实excess03.518邪气盛excess of pathogenic qi03.519虚实夹杂intermingled deficiencyand excess03.520虚中夹实deficiency complicatedwith excess03.521实中夹虚excess complicated withdeficiency03.522上盛下虚 upper excess and lowerdeficiency03.523上虚下实 upper deficiency andlower excess03.524虚实真假true-false of excess-deficiency03.525真实假虚true excess disease withfalse deficientmanifestation03.526真虚假实true deficiency diseasewith false excessivemanifestation03.527表虚superficies deficiency 03.528表实esuperficies excess 03.529里虚interior deficiency 03.530里实interior excess 03.531阴阳失调yin-yang disharmony03.532阴阳偏盛excess of either yin oryang03.533阴盛yin excessiveness阳盛yang excessiveness03.535阴阳偏衰deficiency of either yinor yang03.536阳虚yang deficiency03.537阳虚生寒cold manifestation due toyang deficiency03.538虚阳上浮deficient yang withupper manifestation03.539阴虚yin deficiency03.540阴虚阳亢hyperactivity of yangdue to yin deficiency03.541阴虚发热fever due to yindeficiency03.542阴虚火旺hyperactivity of firedue to yin deficiency03.543虚火上炎flaring up of deficientfire03.544阴阳两虚deficiency of both yinand yang03.545阴损及阳yin deficiency involvingyang03.546阳损及阴yang deficiencyinvolving yin03.547阴阳格拒expulsion of yin-yang03.548阳极似阴extreme yang with yinmanifestation03.549阴极似阳extreme yin with yangmanifestation03.550内闭外脱inner blocking causingcollapse03.551亡阳yang depletion 03.552亡阴yin depletion03.553阴竭阳脱depletion of yin causing yangcollapse03.554阴阳离决divorce of yin-yang表寒superficies cold03.556表热superficies heat 03.557里寒interior cold 03.558里热interior heat03.559寒热真假true-false of cold andheat03.560真寒假热true cold disease withfalse heat manifestation03.561真热假寒true heat disease withfalse cold manifestation03.562寒热错杂intermingled cold andheat03.563表热里寒superficies heat withinterior cold03.564表寒里热superficies cold withinterior heat03.565五夺five exhaustions03.566气血失调disorder of qi and blood 03.567气虚qi deficiency03.568气虚中满flatulence caused by qideficiency03.569气虚不摄failure of keeping fluiddue to qi deficiency03.570气不化津failure of qitransforming fluid03.571气脱qi desertion03.572劳则气耗overexertion leading toqi consumption03.573气机不利disorder of qi movement03.574气滞qi stagnation03.575气郁qi depression03.576气郁化火qi depressiontransforming into fire03.577气闭qi blockage03.578气逆reversed flow of qi03.579气化无权failure in qitransformation03.580喜则气缓excessive joy leading to03.582思则气结pensiveness leading toqi knotting03.583悲则气消excessive sorrow leadingto qi consumption03.584恐则气下fear leading to qisinking03.585惊则气乱fright leading to qiturbulence03.586血虚blood deficiency 03.587血瘀blood stasis 03.588血寒cold in blood 03.589血热heat in blood 03.590血脱blood depletion03.591气滞血瘀stagnation of qi andblood stasis03.592气虚血瘀blood stasis due to qideficiency03.593气不摄血qi failing to controlblood03.594气随血脱 qi desertion due toblood depletion03.595血随气逆bleeding due to qireversed flow03.596伤津impairment of fluid 03.597津脱 clear fluid depletion 03.598液脱turbid fluid depletion03.599津枯血燥depletion of fluidcausing blood dryness03.600气随液脱depletion of fluidinvolving qi desertion03.601气阴两虚deficiency of both qiand yin03.602内风endogenous wind03.603风胜则动predominate wind causingmotion03.604阴虚风动stirring wind due to yindeficiency03.606热极生风extreme heat causingwind03.607血虚生风blood deficiency causingwind03.608血燥生风blood dryness causingwind03.609痰瘀生风phlegm stasis causingwind03.610内寒endogenous cold 03.611内湿endogenous dampness03.612湿胜[则]濡泻predominant dampnesscausing diarrhea03.613湿胜阳微predominant dampnesscausing weak yang03.614内燥endogenous dryness 03.615燥热dryness-heat03.616燥结accumulation of dryfeces03.617燥胜则干predominant drynesscausing withering03.618燥气伤肺dry qi impairing lung03.619燥干清窍dryness affecting clearorifices03.620内热endogenous heat 03.621热结heat accumulation 03.622热郁heat stagnation 03.623热闭heat blockade 03.624热遏blocked heat 03.625火郁fire stagnation03.626火逆mistreatment by warmingtherapy03.627热胜则肿predominant heat causingswelling03.628炅则气泄overheat causing qileakage03.629五志化火five minds transforminginto fire03.630心气虚deficiency of heart qi03.631心阴不足insufficiency of heartyin03.632心阳不振devitalization of heartyang心血失养malnutrition of heart03.634心火亢盛exuberance of heart fire 03.635心火上炎flaring up of heart fire03.636心血瘀阻stagnant blockade ofheart blood03.637热伤神明heat affecting spirit03.638痰火扰心phlegm-fire disturbingheart03.639痰蒙心窍heart spirit confused byphlegm03.640肺气虚deficiency of lung qi 03.641肺阴虚deficiency of lung yin 03.642风热犯肺wind-heat invading lung 03.643风寒袭肺wind-cold attacking lung03.644肺气不宣failure of lung qi indispersion03.645肺失清肃impaired depurativedescending of lung qi03.646肺络损伤damage of collaterals inlung03.647痰浊阻肺turbid phlegmobstructing lung03.648燥热伤肺dry-heat impairing lung03.649金破不鸣damaged lung notfunctioning normally03.650金实不鸣obstructed lung notfunctioning normally03.651肺为贮痰之器lung being reservoir ofphlegm03.652脾气虚deficiency of spleen qi 03.653脾气下陷sinking of spleen qi 03.654脾阴虚deficiency of spleen yin03.655脾阳虚deficiency of spleenyang03.656脾虚湿困dampness stagnancy dueto spleen deficiency03.657脾虚生风spleen deficiencycausing wind03.658脾不统血spleen failing to manageblood03.660脾失健运dysfunction of spleen intransportation03.661脾虚生痰spleen deficiencygenerating phlegm03.662寒湿困脾cold-dampness disturbingspleen03.663脾为生痰之源spleen being source ofphlegm03.664肝气虚deficiency of liver qi03.665肝血虚deficiency of liverblood03.666肝阴虚deficiency of liver yin 03.667肝阳虚deficiency of liver yang03.668肝阳上亢upper hyperactivity ofliver yang03.669肝气郁结stagnation of liver qi03.670肝气横逆transverse dysfunctionof liver qi03.671肝火上炎liver fire flaring up03.672肝经风热wind-heat of liverchannel03.673肝经郁热stagnated heat of liverchannel03.674肝经湿热dampness-heat of liverchannel03.675肾气虚deficiency of kidney qi03.676肾不纳气deficiency of kidney qifailing to controlrespiring qi03.677肾气不固non-consolidation ofkidney qi03.678肾阳虚deficiency of kidneyyang03.679肾虚水泛water diffusion due tokidney deficiency03.680命门火衰decline of vital gatefire03.681肾阴虚deficiency of kidney yin03.682相火妄动hyperactivity ofministerial fire03.683肾精不足insufficiency of kidneyessence03.684精脱depletion of essence03.685胆经郁热stagnated heat ofgallbladder channel03.686胆郁痰扰stagnated gallbladder qiwith disturbing phlegm03.687胆虚气怯insufficiency ofgallbladder qi causingtimidity03.688胃气虚deficiency of stomach qi03.689胃阴虚deficiency of stomachyin03.690胃寒stomach cold 03.691胃热stomach heat03.692胃气不降failure of stomach qi todescend03.693胃气上逆adverse rising ofstomach qi03.694胃热消谷stomach heataccelerating digestion03.695胃火炽盛exuberance of stomach fire 03.696胃不和discomfort in stomach 03.697胃纳呆滞anorexia03.698小肠虚寒deficient cold of smallintestine03.699小肠实热excessive heat of smallintestine03.700大肠虚寒deficient cold of largeintestine03.701大肠液亏fluid insufficiency oflarge intestine03.702大肠热结heat accumulation oflarge intestine03.703大肠湿热dampness-heat of largeintestine03.704大肠寒结cold accumulation oflarge intestine03.705热迫大肠heat invading largeintestine03.706膀胱湿热dampness-heat of bladder03.707热结膀胱heat accumulation ofbladder03.708膀胱虚寒deficient cold ofbladder03.709热入血室heat invading bloodchamber03.710热伏冲任heat lodging in Chongand Conception Channels03.711冲任不调disharmony of Chong andConception Channels03.712冲任不固unconsolidation of Chongand Conception Channels03.713心肺气虚qi deficiency of heartand lung03.714心脾两虚deficiency of both heartand spleen03.715心肝血虚blood deficiency ofheart and liver03.716心肝火旺hyperactivity of heart-liver fire03.717心肾不交disharmony between heartand kidney03.718水气凌心water pathogen insultingheart03.719水寒射肺water-cold attackinglung03.720心虚胆怯timidity due todeficiency of heart qi03.721心胃火燔exuberant fire of heartand stomach03.722肺脾两虚deficiency of both lungand spleen03.723肺肾阴虚yin deficiency of lungand kidney03.724肺肾气虚qi deficiency of lungand kidney03.725脾胃虚弱deficiency of spleen andstomach03.726脾胃阴虚yin deficiency of spleenand stomach03.727脾胃虚寒deficient cold of spleenand stomach03.728脾胃湿热dampness-heat of spleenand stomach03.729脾肾阳虚yang deficiency ofspleen and kidney03.730肝肾阴虚yin deficiency of liverand kidney03.731肝火犯肺liver fire invading lung03.732水不涵木water failing to nourishwood; kidney failing tonourish liver。
沉浸式理论的概述
沉浸理论(flow theory)于1975年由Csikszentmihalyi首次提出,解释当人们在进行某些日常活动时为何会完全投入情境当中,集中注意力,并且过滤掉所有不相关的知觉,进入一种沉浸的状态。
之后陆续有学者进行相关的沉浸行为研究并修正其定义以期更能符合沉浸状态的描述。
早期沉浸理论指出,“挑战( challenge )与技巧( skill )是影响沉浸的主要因素。
若挑战太高,使用者对环境会缺少控制能力,而产生焦虑或挫折感;反之,挑战太低,使用者会觉得无聊而失去兴趣,沉浸状态主要发生在两者平衡的情况下( Csikszentmihalyi,1975 )。
而1985年Massimini发现当挑战与技巧必须在一定的程度上,沉浸经验才有可能发生,两者均低时,使用者的心态为冷漠(转引自黄琼慧,2000)。
后续的研究则开始着重沉浸经验带来的肯定自我,促使使用者的后续学习行为( Csikszentmihalyi& Csikszentmihalyi,1988; Csikszentmihalyi&LeFevre,1989 )。
”这篇文章应用的沉浸理论对挑战与技巧的观点还集中在二者的平衡上。
随计算机科技的发展,沉浸理论延伸至人机互动上的讨论,Webster等人视这种互动具游戏( playful )和探索( exploratory )的特质( Webster,Trevino &Ryan,1993 )。
Ghani和Deshpande( 1994 ),以人机互动对工作的影响进行研究,提出两个沉浸的主要特征:在活动中完全专注( concentration )和活动中被引导出来的心理享受( enjoyment )。
Novak、Hoffman和Yung 等人从1996年开始,即对网络沉浸进行一系列的研究与模式发展,有别于原始的沉浸模型,在人机互动中的沉浸主前提( primary antecedents ),除挑战与技巧在一定程度上之外,还必须加上专注(focused attention)。
代理理论(Agency Theory)
代理理论(Agency Theory)代理理论是信息经济学中很重要的课题之一,最早的观念是由Douglas McGgregor于1948年提出。
在1960年代及1970年代早期,经济学者发现,当合作团队对于风险分担(risk sharing)问题有不同态度时就发生的代理问题。
代理理论是指现代公司中将所有权与控制权分开,利害关系人(业主)与经理人(代理人)间有利益背离之处。
代理理论主要探讨的问题有二:1.代理问题(agency problem):当业主(principal)与代理人(agent)的企图或目标冲突时,或者当业主无法确认代理人时际行为时。
这是难解而且是双方必须面对的问题,业主通常是指董事会或资方,代理人是指专业经理人或劳方。
2.风险分担问题(risk sharing problem):这是业主与代理人对待风险的态度有所不同。
由于风险的偏好不同,自然采取的应变动作就不相同。
所以公司要文化融洽,就要双方都有足够的政治素养与相互信任才能解决问题。
代理理论的主要内容:1.基本想法:业主与代理人之关系应该反应「有效率的信息组织」,以及「风险承担的成本」。
2.分析单位:业主与代理人的合约。
3.人性假设:人性自利,有限理性,风险规避。
4.组织假设:双方有部分矛盾;效率为成效之标准;双方信息不对称。
5.信息假设:信息是可以买到的商品,正式的信息制度扮演重要的角色,所谓「正式信息制度」是指预算、目标管理、董事会,组织可以投资在信息系统以用来监控代理人的投机。
6.契约问题:代理问题;风险分摊问题。
7.问题领域:业主与代理人部分目标与风险偏好之差异的相互关系上,例如领导、报酬、游戏规则等。
代理问题发生的原因有二:1.业主与代理人有不同的目标2.业主不能决定代理人的行动是否恰当主要有两种代理问题:1.道德危机(moral hazard):是指代理人缺乏努力,代理人可能不致力于意见一致,也就是代理人畏缩。
2.逆选择(adverse selection):代理人能力的错误表现,可能因为业主在雇用代理人时,不能完全查证代理人的能力。
常用英文营销词汇
常用营销词汇Aabstract or executive summary(报告)摘要或结语acknowledgment response 感知性反应action close (鼓励)行动性结尾active listening 积极地倾听active verb 主动式的动词adjustment 调整allness 误以为全面analytical report 分析性报告annual report 年度报告argument 论点assumption 假设Bbar graph 条状图behavioral interviews 行为式面试bias-free language 非歧视性语言bibliography 参考书目blind ads (没有公司名称的)盲目广告blind copies 盲目(抄送)副本blindering 丧失方向性block format 齐头式blocking 阻碍body language 身体语言body 主体;正文boilerplate 引用boxhead 表头栏brainstorming 头脑风暴法branching question 分叉式问题bridge 过渡buffer 委婉语building goodwill 树立良好的信誉bullets 项目符号或编号business slang 商业俚语businessese 商业行话buying time with limited agreement 在有限制协议下的购买时间bypassing 旁路;错误传达Ccable TV 有线电视capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics (职业)道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案Comdex 计算机展销会commercialization 商业化commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争(供方)演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者(购买)决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献(贡献毛利)分析contributrion margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司(经营)范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制Ddata collection 数据收集data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制derived demand 衍生需求descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private lables) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dry cleaning 干洗dual/two channel distribution systems 双重分销系统duplication (媒体)重复durability 耐用性Eearly vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品Emerson Electric 爱默生电气emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering (产品)工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit (公司)伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures (顾客)预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理(商)export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法Ffacilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code (FTC) 联邦贸易法案feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略Ggames 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量general merchandise discount chains 大众商品折扣连锁店geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Hhard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) (美国)卫生保健组织heavy buyer 大客户helpfulness 有益性hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略homogeneous market 同质市场household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术Iidea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告Jjobbers 批发商joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及时采购安排Kkey account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户Llaboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价localizaiton strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构Mmacro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务memory of consumers 消费者记忆merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构micro risks 微观风险microsegmentatioin 微观细分minging 矿业miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售modified rebuy 调整再购monosegment positioning 单一细分市场定位moral appeals 伦理/道德诉求morals 道德multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任Nnational account management 全国性客户管理national market 国内市场natural products 天然产品net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stockouts 迟滞数目Oobject-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商oeverall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克(石油输出国组织)opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organzational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权Ppackaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) pisitioning 感知(产品)定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理(产品)定位physical descriptors 物理变量physical distribution 实物分销pioneers 先入者place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题process management 过程管理product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品-市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psychographics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理/代理purchasing power perity (PPP) 购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略Qqualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额RR & D expenditure 研究开发战略race and ethnic origin 种族和民族rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略reactive new-product development strategyreactor strategy 反应型战略real estate 房地产rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠recognition of problem/need 发现问题/需求recognition tests 认知测试recreation 娱乐业recruitment and selection 招聘与选拔recycling of packaging 包装回收(利用)reference group 参照群体referent power 参照权refocus 巩固refunds 退款refusal to deal 拒绝经营regression analysis 回归分析法regulation 管制related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统relative attractiveness of declining markets 衰退市场的相对吸引力relative market potential 相对市场潜力relative market share 相对市场份额reliability 可靠性repeat purchase behavior 重复购买行为repetition 重复repositionings 重新定位产品requirements planning 需求计划reseller 中间商resident buyers 常驻采购员resource allocation/deployment 资源配置response strategies 反应策略response to communication 传播响应responsive strategy 反应型新产品开发战略responsiveness 响应性retail coverage strategy 零售范围战略Retail Index 零售指数retail outlets 零售店retail sales 零售额retailer co-operatives 零售商合作社retailer 零售商retailing trends 零售趋势Return on Equity (ROE) 权益回报率Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率reverse engineering 反向工程reward systems 奖励系统rivalry determinants 竞争决定因素rivalry 竞争对手roster 名册Ssalary 薪金sales agents 销售代理商sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析sales analysis by territory 区域销售分析sales analysis 销售分析sales forcasting 销售预测sales force estimates 销售人员估计sales force size 销售队伍规模sales force 销售队伍sales forecasting 销售预测sales management 销售管理sales organization 销售组织sales performance 销售表现/业绩sales personnel incentives 销售人员激励sales personnel 销售人员sales planning 销售计划sales potential 销售潜力sales promotion 销售促进/促销sales territory 销售地区sales trends 销售趋势sales 销售额sales/price reduction 销售/价格下降sample design 样本设计sample size 样本大小sampling 抽样sampling 提供样品scale efficiency 规模效率scaled measures 比例测度scoring models 评判模型screening of ideas 创意筛选sealed bidding 招标secondary sources 第二类/次要数据second-but-better new-product development strategy 后者居上型新产品开发战略security 证券业segmentation and targeting 细分与目标选择segmentation criteria 细分标准segmentation descriptors 市场细分变量segmentation 市场细分selective demand 选择性需求selective distribution 选择分销selective exposure 选择性接触selective perception 选择性感知/理解selective retention 选择性保留self-employed person 独立经营的个人self-managing teams 自我管理团队self-oriented 自我导向型selling groups 销售团队selling proposition 销售计划/提议selling 推销/销售service guarantees 服务保证service industry 服务产业service organization 服务组织service quality 服务质量。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
/mpacms/at/article.php?id=31270Channel TheoryBy Eunkyung KimChinese doctors have used acupuncture to treat different kinds of diseases for approximately 2,500 years. According to their knowledge and clinical experience, they put forward the "channel theory" to explain the mechanisms of acupuncture.During the Warring States period (475-221 BC), the Huang Di Nei Jing(The Yellow Emperor's Classic of Medicine) laid the theoretical foundations of traditional Chinese medicine (TCM), and is considered one of the greatest medical classics in China (Yanchi, 1988). It consists of two books: Plain Questions (Su Wen), which deals with human anatomy, physiology and etiology of disease, and provides a holistic view of the relationship between man and nature; and The Miraculous Pivot(Ling Shu), also known as the Classic of Acupuncture, which contains extensive discussions and theories relating to acupuncture, moxibustion, meridians, location of points, and manipulative techniques (Maoshing, 1995). Chapter 10 of the Ling Shu says, "One can determine the survival or death of the patient, can treat various diseases, and find out whether the disease is sthenic or asthenic according to the condition of the channel, and one must understand it" (Wu and Wu, 1999). Acupuncture wasdescribed as a means of dredging the channels, adjusting the qi and blood, and promoting the circulation of the blood and the coming and going of energy, which are complementary with each other (Wu, et al., 1999).The Huang Di Nei Jing was believed to be compiled by many practitioners who collected and systemized various medical works between the firth and third centuries, BC. This was continuously studied and added to by others in later generations (Cheng, Li and Wong, 2001).DiscussionChapter 58 of the Su Wen states, "A man has 365 acupoints which correspond with the day number of a year" (Wu, et al., 1999). These points were mapped to 14 channels (six yang and six ying meridians), one for each of the 12 zang-fu organs, along with a du channel and a ren channel. Acupuncture restores the proper flow and balance of qi to the imbalanced areas, allowing the body to heal itself and return to homeostasis. According to Chinese medical philosophy, a "vital energy' (qi) exists in the human body to activate and maintain the processes of life. This qi, which is derived from the environment through processes such as nutrition and respiration, is converted into an absorbable form by the zang-fu organs, and is stored for distribution throughout the body via the channel system.The importance of the channel system is fundamental to TCM. The channel system is the pathway that forms the network of connections forthe body to function normally. Nutrients essential to the tissues are distributed throughout the body via the channel system, as is the exogenous or endogeous pathogens. As chapter 62 of the Su Wen states:,"The communication between the five viscera depends on the channel tunnel which enables the circulation of the energy and blood. If the energy and blood are not in harmony, various diseases will occur. Thus, the channel tunnel must be unimpeded" (Wu, et al., 1999).Polarity is another theory in the energetic systems of the human body in relation to acupuncture. Electrical potentials, which reveal polarity, were measured in the human body by Lonescu-Tirgoviste and Purna (1999), using electroacupuncturogram (EAG) equipment. In their study, the researchers observer that the distal acupoints could be positive or negative in relation to the ground. In this way, yin and yang symbolize the representation of polarity; that is, the relationship of opposites that are interrelated in nature.Chapter 17 of the Ling Shu states, "The Yin channel is interlinked with the five solid organs and the Yang channel is interlinked with the six hollow organs. The Yang channel inherits the channel energy of the four extremities, and the Yin energy inherits the channel energy from the viscera. The Yin and Yang channel energies pour into each other like a ring, terminate and start again without end.""When one knows the way of twisting the needle to purge thecoming sthenic energy and to invigorate the going asthenic energy, the channel energies can be harmonized; thus, the clue of harmonizing the channel energy is in the understanding of the law of Yin and Yang" (Wu, et al., 1999).The scientist Lakhovsky published important discoveries in the field of bioelectromagnetic therapy (BEM) and wrote The Secret of Life in the 1920s. He explained many interactions between living things and high-frequency electromagnetic fields. He concluded that living things could not only emit but also receive electromagnetic radiation, and that health could be equated to the oscillatory equilibrium of living fields. The radiatory energies of living cells make direct energetic communication between life forms possible. More recently, Reba Goodman (cited in Milbone, 1995) found that very weak low-frequency fields could also affect cells at the DNA level by altering the proteins produced from a cell's DNA.Further research by Becker (cited in Gerber, 2000) found that the direct-current (DC) electrical control system tended to transmit information by slowly varying the electrical charge or voltage of the membranes of glial cells. He noted that this slow voltage change in the glial cells could be influenced by the application of external energy fields, especially magnetic fields. The current of injury and different types of magnetic and electromagnetic fields might possibly provide confusingelectromagnetic messages to the body's DC electrical control system. Becker suggested that the meridians were electrical conductors that carried an injury message to the brain, which responded by sending back the appropriate level of direct current to stimulate healing in the troubled area. He also indicated that the meridians were conduction currents, and its polarity matched the input side of the two-way system (Becker and Seldon, 1985).An analogy of this would be that of electricity traveling through a wire, and the resultant electromagnetic field it produces. The human electromagnetic field (HEF) presumably exists as an oscillating invisible energy field correlating with both health and disease in the body. This magnetic force is able to attract metals like iron and steel, and can also affect the movement of electrically charged particles like electrons (i.e., electricity), creating an electrical current in the wire (Gerber, 2000). In this case, does the wire represent the meridian? In addition, does the acupuncture needle represent the switch that regulates the electrical charge along the wire? This theory of electricity or qi runs parallel to that of chapter 25 of the Su Wen:"The coming and going of the energy is invisible and is quite difficult to trace. Before the channel-energy arrives, the physician should wait patiently like waiting for a prey; when the channel-energy arrives, he should prick as pulling the trigger" (Wu, et al., 1999).Nordenstrom (1989) demonstrated that acupuncture needling releases electrical energy into the body. The increased effect in acupuncture caused by twirling an inserted needle can simply be looked upon as corresponding to increased flow of charge.According to recent research, Xing and Li (1998) studied the effects of different acupuncture manipulations on the electrical activity of the stomach in humans. The experiment proved that both the twisting-twirling and the uniform reinforcing-reducing methods inhibited electrical activity of the stomach to reduce the frequency of electrogastrogram (EGG; P<0.05) and that the uniform reinforcing-reducing method decreased the amplitude (P<0.001). Both the lifting-thrusting method and the manipulation-for-needling sensation propagating along channels excited the electrical activity of the stomach to raise the amplitude of EGG (P<0.01), and the lifting-thrusting method increased the frequency (P<0.001).Much of the earlier research into the electrical nature of acupuncture points dealt with the differences in skin resistance between acupoints and the surrounding tissues. Nakatani (cited in Peng, et al., 2001) proposed that different areas of the body can have abnormally higher or lower conductivity, and that such abnormal conduction is very closely related to meridian lines. Further research showed that acupuncture points had a particularly strong transmitting power.Deng (1999) states that when the body is stimulated by electroacupuncture, with a current of a definite waveform and ever-changing frequency, ions in the tissues will move in the direction leading to depolarization of the cell membrane and a change in concentration and distribution, resulting in functional changes in the body. Vitality and health show their presence with an abundant bioelectrical potential and the harmony of all functions. That is to say, good health depends more on the distribution and harmonious diffusion of these "currents" than is generally believed.Milburn (1995) states that meridians and acupoints are recognized as having a capacity to exert control over various emotional and physiological processes. Specific influences on the acupoints, through needling, pressure or heat, are transmitted through meridians to cause the zang-fu to return to homeostasis. In addition, patterned cyclical fluctuations in the natural activity of the acupoints are described as a direct consequence of macroscopic (outside the organism) influences. This theory of external fluctuations in nature affecting the activity of acupoints was described in chapter 25 of the Su Wen:"All methods of acupuncture must be in accordance with the movements of the four seasons, the sun, moon and stars. When the moon wanes, his channels and collaterals become asthenic, his Wei Qi is gone. During the winter one should acupuncture less. When the weather warms,one can apply more acupuncture. It is said that if one sedates during the new moon, one will weaken the organs. If one tonifies during full moon, one causes the blood and Qi to overflow. Therefore, one should ascertain the location of the energy according to the moving sequence of the season and the abundant or declining status of blood and energy of a man, and wait for the optimum opportunity for treating" (Maoshing, 1995).The effect of seasonal influences like cold and heat on human health is the general macroscopic influence, while the ability to calculate times when specific acupuncture points are most active or sensitive to treatment is the microscopic aspect. Blockages in the normal flow of these currents lead to high concentrations of positive or negative electrical charges that may cause pain and other symptoms of disease.ConclusionFrom the view of BEM, we can consider the human being as a dynamic energetic system that is correlated and held together by the laws of action, reaction, alternation of polarity, and symmetry, all of which are identical to those of the Huang Di Nei Jing. The Huang Di Nei Jing followed these same set of universal physical and biological laws that still apply today.The macroscopic system, defined as the universe and time, represents the relationship between energy (electromagnetic), matter and movement (passage). All transitions from one state to another in anysystem constitute mechanical movement and reaction, i.e., from health to disease. The coherence of these components, electromagnetic, matter and transition leads to a highly organized energetic framework that passes through a continuous variation of its own self – the interplay of yin and yang. It is a dynamic interplay of the macroscopic and microscopic aspects of all nature, striving to equilibrium, a homeostatic relation that can only ever be transient like the changing of the four seasons.This research, however, does not show exactly what the channel is, nor does it show the mechanisms of acupuncture. Therefore, further research is needed to discover these complex and elusive mechanisms.。