3000字原创英文论文

"The First Original Music Festival in Greenwich"

Sponsorship Program

John: Part 1-3

Jane: Part 4-6

(Appendix I, together)

Part 1 Overview of the concert

1.1 the purpose of music festivals

(1) to build long-term stable and influential campus original music platform;

(2) to excavate the campus music talent and promote original campus development;

(3) to promote the communication and exchange between music schools, music and media.

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1.2 concert style

Style in the "Y outh + Fashion + passion + creativity" to demonstrate the unique positioning of the campus in a wide range of features of original music groups.

1.3 Form of music festival

(1) Performance Type: Original;

(2) starred in selected 15 excellent bands in more than 10 units including 40 colleges and universities in Greenwich;

(3) In addition to the campus outside the original singer, then there are well-known singers to participate in music add to the fun;

(4) Performance time: June 14, 2010 18:30

(5) Location: Greenwich Park

(6) guidance units: Greenwich University Propaganda

(7) Organizers: Greenwich University of Arts

(8) Sponsor: Institute of Cultural Industry, Greenwich University

(9) Moderator: AA (moderator of MTV music television channel)

BB (student in Greenwich university)

(10) Ticket price: ￡40

(11) Audience capacity: 10,000 people

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Part 2 Pre-preparation and obtained support

2.1 Music Festival pre-preparation

(the process of working hours of the specific arrangements for music festival, see appendix I) (1) contact XX record and get the strong support from UK president, Mr. CC, several well-known XX concert singer and the band's friendship performances, and equipment and stage design will be helped by the company XX;

(2) Musician and the initial selection of works;

(3) media outreach and promotional program development.

2.2 Media support

(1) news: newspapers, magazines, television, radio, network;

(2) The special programs recording: Greenwich music, light, live entertainment media coverage, DD TV.

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2.3 Music Festival of the device support

Sound, lighting, stage built by the era of XX support (has been made in Mr. Xu Xiaofeng's approval).

(1) Schedule of the preparatory work of Music Festival

(A) Prior to May 1: the planning stage

(B) May 1 to May 30: Review and approval work and the sponsorship support of the acquisition, the media heat to supplement the application simultaneously, while the details of implementing the promotional materials, to perform a specific process program, venue arrangements, to defend the fire crowd dispersal medical care, power supply, traffic control, liaison with other colleges and universities in areas such as the details. At the same time urged to arrange for a band rehearsal, as well as simulation performance.

(C) June 1 to June 13: Start a formal campaign.

(D) June 14: to build the stage.

(E) June 14 (Friday) 18:30-22:30 formal performance started (if the weather changes, extended day).

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(2) the organization of the festival

(A) proposed the formation of Music Festival: director, Xu Xiaofeng Chen Shaofeng as a teacher; consultant, from experienced and interested in serving as a student; producer, management, personnel training class office and four analog co-implementation; Asian Games Organizing Committee will be formed by all the students together.

(B) The first simulated system companies to adopt the project activities, and proposed to FF's students for the first simulation of a basic charge of this project were to first simulate the basis of company personnel to coordinate the participation of all students. Organizing Committee of the important basic work, from the class of common coordination and cooperation of the division of labor to complete; performances, ranging from Warner to guide all students have completed.

2.4 We have the edge

(1) Understanding our own favorite music, lifestyle, passion for original music;

(2) familiar with the college music dynamics, and Greenwich colleges and universities of the band, music, have long-term stay in touch;

(3) organized the experience of similar activities, with music festivals organized all kinds of professional persons;

(4) and television media, print media, Internet media, the close relationship;

(5) Greenwich University brand.

Part3 Outdoor Performance Solutions

3.1 The pros and cons of performances analysis indoor and outdoor

(A) funding approach. The best place for performances is the large indoor auditorium, Rent Range ￡10000. Outdoor venue costs should be not much, but significant increase in costs is mainly

security, fire fighting, medical care, fire and medical work was being prepared in advance to lay a good greeting, security is expected to be: 50 people for the regular police force ×￡200 = ￡10,000, 50 security personnel ×￡100 = ￡5,000, totaling ￡15,000.

(B) operation difficulty approaching. When the show, an indoor show of the cumbersome and there is no security considerations, but must deal with all aspects of the relationship between the processing, the handling of the relationship between schools up and down, brothers, relations between the institutions up and down the handling of all aspects of the relationship between friends in the media processing, etc. and so on, a little lax in the future work in this class may cause unnecessary trouble. In the outdoor performances, these current weakness of our research skills problems can be avoided, the main face is the possibility of various expected and emergency treatment, more of these specific issues drawback is that detailed and complicated, and advantages of is easy to handle and more suitable for students to complete. Weigh pros and cons, indoor and outdoor performances, in the operation rather difficult.

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(C) the effect of publicity, shows much different results. For a station close to campus life and close to the students for the music festival, indoor performances limit the partic ipation of students, the festival into a music venue, news is limited; outdoor show a pattern of open, easy to create a participatory atmosphere, the media are also more interested in attention training is beneficial to the overall promotion. Therefore, the outdoor performances is the preferred solution.

3.2 The primary key issue of the outdoor performance is the security

(A) right to defend the work of artists. Performances were mainly due to the composition of student singers, as long as the singer's rest areas are protected, no problem. For the guest singer, to take someone to escort the way to defend the department in the school under the coordination of security can be guaranteed. If it is in Greenwich Park activities, large auditorium lobby, as well as audio-visual lecture hall is a temporary lounge to choose from. If you are one, one choice of venue is a temporary lounge.

(B) audience safety. By working with the police station, and step up patrols to defend the department to control the performance time, do a good job working the crowd dispersal, the normal safety issues can be guaranteed.

(C) Fire issues: enhancing the power of management, specifically responsible for supervision of electrical equipment in preparation for part of the fire equipment, and the fire department to lay hello, the problem can be prevented.

(D) Medical issues: to get in touch with the university hospital in advance, can basically ensure readiness.

Part 4 Planning of activities

4.1 task type

(1) approval of the task. To strive the students’ sup port. How to be conducted is by the GG teacher to guide the completion. Strive to be completed by May 20. Options: to perform at the Greenwich University of Physical Education.

(2) registration, rehearsal and programming tasks. Responsible for organizing the application by hand, repeatedly rehearsed to ensure the quality of the performances. With communication with the Warner is also responsible for the implementation of guest singers, in the May 20 program prior to the implementation of a single, easy to banners, posters, brochures production.

(3) media to promote the task. Consists of two parts, first, media coverage of the negotiations work, May 30 to complete; Second, a formal campaign in full swing, June 1 to June 13.

(4) sponsorship to promote the task. Need to be completed by May 20 to ensure that a variety of advertising posters, and so the production of carriers.

(5) The General Security Service work. Responsible for developing the power, security, fire fighting, health insurance plans, May 20 to complete; to negotiate with relevant departments to implement a specific work plan towards the completion of May 30 (including power supply security work and strive to implement prior to May 20). During the performance, monitor the implementation of specific work.

(6) The site layout tasks. Warner is responsible for liaison with the design June 14 venue layout program staff in advance with regard to the coordination of Warner, 20 to 30 May to implement programs such as the venue lighting sound; formulate plans take Taiwan can be considered June 11 Japanese take Taiwan, 14-day audio and video lighting layout. After the performance, while helping to inventory items, demolition packing.

(7) The venue coordination role. Projections show the various problems that may occur during the organization of the provisional commando to deal with emergencies.

(8) summed up finishing the task. Music Festival planning, preparing, during the log keeper responsible for the collection, and afterwards the final report.

(9) the overall coordination role. Those concerning the economic activity contracted, conferences, etc., as well as the coordination of the smooth progress of various tasks.

4.2 The process time-frame diagram (appendix I)

4.3 Staff input program (preliminary proposal)

(1) The Organizing Committee is responsible for overall coordination of tasks, venue co-ordination tasks, by HH, II as a director, to serve as assistant to the director Y ong, manager of the company composed of four members of simulation. Preliminary work by JJ, KK, LL, MM co-organization and coordination, while the students in conjunction with the relevant examination and approval for the completion of the work. Organizing Committee consists of "sponsorship to promote the Finance Department," "performing arts organizations, the Ministry of venue", "media promotion of the General Department."

(2) sponsorship to promote the Finance Department is responsible for completing the task sponsors to promote the need to participate in the design ad carriers to develop referral plans, to raise sponsorship, financial management. Suggested that NN (undergraduate in accounting) and share the responsibility for the Organization's human.

(3) performing arts organizations, venues Department, responsible for the completion of

registration, rehearsal and programming tasks and assigning tasks to the venue. Suggested that OO (harmonious relations with the original singer), RR (with experience in the performing arts liaison)

is responsible for, the Organization's human.

(4) Media to promote the General Department, is responsible for media outreach missions, as well

as the General Security work to develop relevant plans, making advertising carrier, is responsible

for ads posted spread. Suggested that the PP (a Communist Y outh League work experience), Zhao

Jing-chang (familiarity with the media) is responsible for organization related to human.

(5) The three departments in the cross-cutting work, by the MM, QQ organization and coordination.

4.4 the principle use of funds

(1) earmarked to strive for balance.

(2) If there is a surplus, as funding for future activities of the class.

Part 5 Budget sheet

Project name Project details Contents Cost 1、Fees of singers16000

Campus Singer 15 *500 /group 6000

Social Singer To invited 3-5 groups 10000 2、Reporter traveling expenses 100 person*300 /person 30000

3、V enue costs to defend the

fire service

Including the police, security,

fire fighting, medical and other 20000

4、V enue fees 10000

5、Advertising Fee 35900

Publicity Short flash making 6000

Dv Production 4000

Poster 10 schools*10piece/day*7*2 1400

Brochure 5000 *2 10000

Banner 10 *150 1500

Media promotion expenses Commercial on broadcast,

press conference 10000

Campus publicity expenses Including 10 universities

and colleges 3000

6、The stage and equipment costs Stage setting, performance

equipment 70000

7、Office expenses 10000

Transport and Liaison

expenses 5000

Other office expenses staff costs 5000 Total 191900

Part 6 The choice and type of sponsor

6.1 The standards selecting the sponsor:

(1) the company's image has innovation and vitality;

(2) In colleges and universities enjoy a high profile and reputation;

(3) product positioning symbol and a status symbol for knowledge people.

6.2 The sponsor type

(1) Title Sponsor

(2) Main Co-Organizer

(3) Co-Organizer

(4) Special thanks units

(5) Media Support

(A)advertising media

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Time Warner record company - to provide programming of concerts, stage design, performance equipment and singer starred in support of friendship;

3. Contributing Sponsor:

(1), posters and brochures (sub-conspicuous location)

(2) singer wearing apparel (Ci conspicuous location)

(3) the stage set (sub-conspicuous location)

(4), the major media propaganda (sub conspicuous location)

The audiences are as many as nearly 10 million times and ￡50,000 ÷10 million people = ￡0.005.

4. In-kind sponsorship: performance apparel sponsor, beverage sponsorship

(1) Posters and brochures

(2) major media propaganda

(3) sets the stage

(4) The kind of on-site promotion

Advertising effectiveness: less investment, high return.

5. Media Support: Link the name of the media and the world-renowned companies, well-known universities and original music together.

Appendix I: Time-frame within the process of music festival