Unit 3 商务英语
高级商务英语1课文翻译unit3
Answer the questions before you read.Then read the passage to find out if your answers he same as in the passage.在你阅读之前先回答问题。
然后读短文，看看你的答案是否和短文中的一样。
1.Why do millions of Chinese leave the countryside every year?每年为什么数以百万计的中国人离开农村?2.How often do you think these people visit their hometowns?你认为这些人多久探望一次他们的家乡?3.What new buildings does the government usually build in towns and villages?政府通常在城镇和村子里建造什么新的建筑物?Using Previous Knowiedge运用已有的知识We can often guess what a text is about by using what we already know. Answering questions before we read can also help us do this.我们经常可以运用我们已经知道的知识，来猜测课文的内容。
在我们阅读前回答问题也能帮助我们做到这一点。
Hometown Feeling故乡情Some pepie still live in theri hometown.However,others may only see it once or twice a year.Nowadays,millions of chinese leave the countryside to search for work in the cities.Among these is Zhong Wei,a 46-year-old husband and father.He has lived in Wenzhou for the last 13 years.With a hard job in a crayon factory,he doesnt find much time to visit his hometown."I used to return home at least once a year,but I haven't been back for almost three years now.Its a shame,but I just don't haventhe time."he says.有些人仍然住在他们的家乡。
新视野商务英语综合教程 1Unit 3
新视野商务英语综合教程 1 Unit 31. IntroductionIn this document, we will explore Unit 3 of the New Horizon Business English Comprehensive Course. This unit focuses on various aspects of business communication, including telephone skills, negotiation strategies, and presentation techniques. By mastering the content of this unit, learners will enhance their proficiency in business English and improve their ability to effectively communicate in the professional world.2. Unit OverviewUnit 3 consists of four main sections:2.1 Telephone SkillsIn this section, learners will be introduced to essential telephone skills necessary for effective business communication. They will learn how to answer and make professional phone calls, take messages accurately, and handle difficult phone conversations. This section also covers common telephone phrases and etiquette, enabling learners to develop confidence and professionalism in their telephone communication.2.2 Negotiation StrategiesNegotiation plays a crucial role in business transactions. In this section, learners will learn about different negotiation strategies and techniques, such as creating win-win situations, establishing goals, and effectively communicating their positions.Through case studies and role-plays, learners will have the opportunity to apply these strategies and enhance their negotiation skills.2.3 Presentation TechniquesPresentations are a key component of business communication. This section focuses on developing effective presentation skills, including structuring presentations, using visual aids, and delivering engaging speeches. Learners will also learn how to handle questions and maintain audience engagement. Through practice presentations, learners will gain confidence and proficiency in delivering impactful presentations.2.4 Review and AssessmentThe last section of Unit 3 is dedicated to reviewing the key concepts and skills covered in the previous sections. Learners will have the opportunity to reinforce their understanding through quizzes, discussions, and group activities. This section provides a comprehensive assessment of the knowledge and skills acquired throughout the unit.3. Learning ObjectivesBy the end of Unit 3, learners are expected to:•Demonstrate effective telephone skills, including answering and making professional phone calls.•Apply negotiation strategies and techniques to reach win-win outcomes in business negotiations.•Develop and deliver engaging presentations using appropriate techniques and visual aids.•Effectively handle questions and maintain audience engagement during presentations.•Review and consolidate the knowledge and skills acquired in Unit 3.4. ResourcesTo support the learning process, Unit 3 provides various resources:•Textbook: The core resource for the unit, providing comprehensive explanations and examples of the concepts covered.•Audio Materials: Supplementary audio materials to practice listening skills and familiarize learners with real-life business scenarios.•Workbook: Exercises and activities to reinforce learning and provide additional practice opportunities.•Online Resources: Access to online resources, including interactive quizzes, discussion forums, and additional learning materials.5. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course provides learners with essential skills and knowledge for effective business communication. By mastering telephone skills, negotiation strategies, and presentation techniques, learners will be equipped with the tools necessary to excel in the professional world.With the resources provided, learners can engage in active learning and practice to ensure optimal comprehension and skill development.。
外研社新视野商务英语视听说_第四版__上__Unit_3_电子教案
教案课程名称课时班级专业教师系部教研室教材《新视野商务英语视听说(第四版)(上)》1Unit 3 On the PhoneLearning Objectives（教学目标）2Business Profile（内容概览）Tips and Techniques of TelephoningToday the Internet is the medium of choice when researching information or trying to track down products and services, but no matter how much information people can find on the Internet, sooner or later they will have to pick up a telephone to find answers to their very specific questions or arrange for the services they need.Whether calling government agencies, doctors’offices, specific service organisations, or insurance companies, more likely than not somewhere along the way people are going to have a frustrating experience. There are always stories about people who have been rude, people who don’t seem to care, people who don’t return phone calls, people who sound as if they come from Mars, people who sound like they want to help but just don’t have the answers we are looking for.No magic solutions exist that will eliminate all the difficulties in finding information, making appointments, or getting past the menu of options that so often greet us on the telephone these days, but there are “tricks of the trade” that people who do telephone research on a regular basis and those that provide telephone support can teach us.The following list of tips and techniques will help us find the information and resources needed in less time and with less frustration than we usually encounter. The Big Three1) Be prepared. Avoid starting the process when you’re rushed. Relax! Make sure you have a big pad of paper, a pen, a glass of water, and a reasonable amount of time.2) Don’t give up. You have the right to get information and respectful service. Be persistent and patient. Realise that sometimes it will take ten calls to find out what you want. No one person or organisation has all the answers.3) Try not to put people on the spot. It makes them defensive. Rather try to enlist their support. Remember, you usually catch more flies with honey than with vinegar. Before You Pick Up the Phone1) Review written material first, if at all possible. Underline key points, or names and phone numbers of people and organisations you think you’ll want to call.2) Make a list of questions for each encounter. Write them down.3) Be clear about what information you need. If you can’t explain what you want, how can someone else tell you where to find it?4) Establish a system for yourself: a check can mean you got through to the person,a minus can mean you are waiting for a call back and a star can mean you actually3resolved your problem.5) Create a notebook or other organiser in which to record your information. Don’t put it on little scraps of paper that can easily get lost. Try creating columns or headings at the top of the page: one for the name of the person, another for the name of the agency or company, another for the phone number, etc.6) “Psych” yourself to make the calls. Do a little role-playing first if it will help calm your jitters and put you in the right mood.7) Make calls when you’re at your best. Are you a morning person? If so, make your calls then. Know when you’re at your best and most alert. There’s no point in just getting started when you are already tired.Making Your CallsMany ways exist to coax the person on the other end of the telephone line into helping you. Here are a few of them:1) Be aware of the pitch of your voice. Try to make it lower. A voice in a high register apparently can be disturbing to many people.2) Be modest. Tell the person on the other end of the line that you’re an amateur, and that you hope they can give you some guidance. Enlist sympathy and thereby, help.3) Establish a relationship. If you’re calling someone you think you’ll need to call again, try to establish a relationship. Find out the person’s name and some personal things if at all possible. Next time you call you can reference them and you’ll truly have an ally.4) Avoid yes or no questions. They don’t open people up. Read the next two ques tions: “Do you know where I can find an accessible bus service?” With this wording, yes or no is the only answer. This following phrasing creates the possibility of dialogue “Where can I find information on an accessible bus service in our town?” The point is to always leave people room for suggesting possibilities.5) Be empathetic. “I realise it is late in the day and you must be tired, but I really need your help.”6) Make the person feel like your mentor. Complement helpfulness, even if you didn’t quite get what you needed. The next time you call people will be more likely to go out of their way to help you.7) Find out his/her schedule. If the person you want isn’t in, rather than just leaving a call back number, find out when he/she is expected. This shows you want to make things easier—and you might be surprised to learn the person just left for a two-week vacation. If you hadn’t asked, the information might not have been offered. If you are transferred to voice mail, leave a short but specific message. It can eliminate the game of “telephone tag”.8) Be polite, but don’t allow yourself to be brushed off. You have a right to information, especially from public agencies. If you’ve really tried to get help but are constantly meeting roadblocks, ask to speak to a supervisor.9) Always get the name of the person you are speaking to. It’s helpful when you4get conflicting information and you can say, “But so-and-so in the department of such-and such said.” Also knowing the person’s name shows you really listened and puts you in control.10) Remember we still don’t have videophones. You can cultivate any persona you wish. One day try making calls while wearing business clothes. Does it make you feel more in control, more authoritative? Another day wear comfortable jeans and a T-shirt— any difference? Whatever works for you, whatever makes you comfortable and gets results, is the right approach.5Language Expansion（语言扩充）How to answer and speak on the phoneTypes of callA local callA long distance callAn international callCellphone/mobile phone/screen phoneAnswering the phoneGood morning. This is Lenova. How may I help you?Who’s calling/speaking, please?Excuse me, who is that?Can you spell your name, please?Where are you calling from?Introducing yourselfGood morning. This is Ken Palmer from General Motors.This is Ken.Ken speaking.This is Paul Smith speaking.Hello, this is Paul Smith from Sparkle International.Geoffrey Sellers here.Asking for someonePlease, could you connect me with the Export Department?Hello, is Jack in the office?Hello, is that 564 446?Hello, is that you, Mr. Mutter?Putting someone on holdJust a moment, please.Could you hold the line, please?Hold on, please. I’ll connect you.Hang on for a minute, I’ll put you through.The person wanted is not available.I’m afraid Mr. Mandel is not available at the moment.I’m afraid Mr. Andrew is out at the moment.I’m afraid Miss Liu isn’t in today.Mr. Wang is away in Hawaii for an international exhibition.I’m sorry. He’s in a meeting at the moment.6Taking a messageCan I take a message?Would you like to leave a message?Can I give him/her a message?I’ll tell Mr. Jones that you called.I’ll ask him/her to call you as soon as possible.Ringing offThank you for ringing.I look forward to meeting you/hearing from you soon.I think that’s all, bye then.ProblemsI’ve tried to get through several times but it’s always engaged.Could you spell that, please?Sorry, we were cut off.7Teaching Tips（教学步骤）Pre-viewingTeaching tips:●Divide the class into pairs and instruct the Ss to list the key information that needs to be covered in a message.●Invite a few Ss to report the information they have figured out.●Make comments and corrections if necessary.Post-viewing●Divide the class into pairs and allocate roles.●Have the Ss role-play the telephone dialogue, referring to the outline.●Invite a few Ss to present their dialogues in class.●Invite other Ss to comment on their performance.Pre-viewing●Ask Ss to brainstorm the difficulties in making phone calls from their past experiences.●Get Ss share their experiences in pairs and note down the difficulties.●Ask a few Ss to report the difficulties they’ve met.●Compare Ss’ answers and fi nd out some common diffi culties. List them on the board.Post-viewing●Divide the Ss into pairs and ask Ss to get the roles.●Get the Ss to develop the dialogue according to the situation.●Have two or three pairs act out their dialogue in class.●Ask other Ss to make comments on their performance from the perspective of content, language, coherence, etc.8Text Bank（扩展阅读）How to Make an International Phone Call When you want to make a phone call to another country, you first need to dial the international call prefix, also known as the international direct dialing (IDD) code or the exit code, of the country you are calling from (e.g. if you are calling from China, the prefix is 00). Next, enter the code of the country you are calling (e.g. the country code of the U.S.A. is 1, while that of China is 86). After that, dial the area code (or city code) of where the person lives. Lastly, enter the person’s or business’s local phone number.Discussion:1. Do you have any friends or relatives abroad? Do you often call them?2. If you have a friend who lives in London and his home phone number is 0207 466 6889, how would you make a phone call to him? Follow the instructions given in the above article and write down all the numbers you need to dial.9补充教学资源Video 1Leaving a messageReceptionist: Hello, International Sales.Mr. Schulz: Hello, this is Mr. Schulz here, calling from England.Receptionist: Yes, Mr. Schulz. Who do you want to speak to?Mr. Schulz: I’d like to speak to Mr. Matthews.Receptionist: Fine. Hold the line, please. I’m connecting you now. (Connected)Miss Perez: Hello. Mr. Matthews’ office. W ho’s calling please?Mr. Schulz: This is Mr. Schulz calling from England. Can I have a word with Mr. Matthews?Miss Perez: I’m afraid Mr. Matthews isn’t available. He’s gone to Hong Kong on business for a few days.Mr. Schulz: When do you expect him back?Miss Perez: He’ll be back on Friday afternoon. Is it urgent?Mr. Schulz: Yes.Miss Perez: Can I take a message for him?Mr. Schulz: Yes, please. Will you tell him that we’ve just received your sample of the new assembly coffee table and are quite happy with it?Miss Perez: Sure. It’s very kind of you to say so. Can we expect an order from you?Mr. Schulz: That’s why I’m making the call. Please tell Mr. Matthews we’re quite happy with the quality and design of the table, but the price is too high. We need some negotiation on it.Miss Perez: OK, Mr. Schulz. Anything else?10Mr. Schulz: One more thing. Please inform Mr. Matthews that I won’t be able to get to your company that early this Saturday because of the rail strike. It’ll probably be afternoon before I arrive.Miss Perez: No problem. I’ll give him the message.Mr. Schulz: Thanks.Miss Perez: You’re welcome. Goodbye.Video 2It’s so hard to connect youFirst attemptReceptionist: Good afternoon, this is DNM. How can I help you?Ms. Mandel: Good afternoon. I’d like to speak to Mr. Miller, please.Receptionist: Mr. Miller? Hold on, please. I’ll connect you.(Connected)Leo Miller: Mr. Miller speaking. Who’s calling please?Ms. Mandel: This is Ms. Mandel from BCM. Is this Henry Miller?Leo Miller: What? Henry Miller? No, this is Leo Miller, in the Sales Department. Henry Miller is in the Customer Relations Office. I’m afraid you’ve dialed the wrong extension.Ms. Mandel: Oh, sorry to have interrupted you. Can you give me Henry Miller’s extension, please?Leo Miller: Sorry, I haven’t got a directory on hand now. Would you mind calling the switchboard again? I’m sorry not to be of more help.Ms. Mandel: Oh, OK. It doesn’t matter. I’ll call back to the receptionist. Thank you, anyway.Second attemptReceptionist: Good afternoon. How can I help you?11Ms. Mandel: Good afternoon. This is Ms. Mandel again. I’m afraid you gave me the wrong extension just now. I want to speak to Henry Miller, not Leo Miller.Receptionist: Oh, there are two Mr. Millers in our company. I’m very sorry I didn’t notice that. I’ll put you through right now. Please wait a minute.Ms. Mandel: OK. I’m holding.(Phone rings. Nobody answers the phone. Ms. Mandel hangs up the phone.)Third attemptReceptionist: Good afternoon. How can I help you?Ms. Mandel: It’s me again—Ms. Mandel. I’m still having trouble getting through to Henry Miller. No one is answering his line. I really need to talk to Mr. Miller as soon as possible. We placed an order with you last week, but we have so far heard nothing about it. It’s a rush order, and we need it urgently.Can you help?Receptionist: Of course. I’ll go and find him and ask him to ring you immediately. There may be a problem with his line.Ms. Mandel: OK, thank you so much.Fourth attempt(Mr. Miller is in his office. The phone line is connected.)Ms. Mandel: Hello, Mr. Miller, this is Ms. Mandel. Thank you for ringing back. You are hard to get hold of!Henry Miller: Oh, I’m terribly sorry for the trouble. I was in a meeting and I left my cellphone in my office.Ms. Mandel: Oh, OK. Mr. Miller, I’m calling you about...12。
商务英语写作 Unit 3
Key to Activity 13 on page 43
• If you have any questions about our product,call us at 01-5692001. • Yours sincerely, • Jack Smith
Homework: P38 Activity 9
Structure of Personnel Introduction Letter
Personnel Introduction Letter: Title Salutation Body: 1.The person concerned,his/her name and job title;the reason for the trip,the time of the trip,and the length of the stay. 2.Request for hospitality,and give thanks in advance. 3.Promise to reciprocate. Complimentary close Signature and job title
• Dear Customer, • We understand that you are interested in cars/automobiles.Our latest/recent effort promises to deliver cars that are environmentally friendly.They are called fuel cellcars.They generate/produce only water and do not harm the environment. • Please look through this packet of information to find out more about the products.
商务英语阅读教程3UNIT3TradeDisputes
贸易争端将迎来2008贸易政策的前景，今年的严峻，虽然齐心协力，被许多商人在方法上的改变可能阻止倒退到贸易保护主义。
在美国，经济恶化的消息再加上即将举行的选举保证慢，如果有的话，在世界范围内减少贸易壁垒，增加对美国公司的市场准入进度。
在世界各地，这些底片是由恐惧不断扩大中国的出口，缺乏在世界贸易组织（WTO ）多哈谈判的政治意愿，并不愿意在没有总统的快速的贸易伙伴作出让步到美国的强化跟踪谈判授权（又名贸易促进权）。
会有因经济和政治气候和缺乏在多哈谈判取得突破的紧张局势今年。
将会有关于所采取的行动（而不是取），因为这紧张的结果分歧。
现在的问题是，他们将如何将这些分歧进行管理，以及是否导致贸易纠纷。
默认选项是在纠纷显著增加，随着美国和其贸易伙伴的焦点会导致保护主义和歧视性政策。
大多数人会从长远来看，如果失去这种情况发生。
现在的挑战是分析多边贸易体系将面临和发展战略，以限制所产生的危害，并作为垫脚石恢复进度，当全球经济和政治气候改善的困难。
从历史上看，贸易自由化努力取得成功的只有在一个健康的全球经济气候（在乌拉圭回合谈判在1990年代初建立世界贸易组织）或经济大灾难后（总协定关税与贸易，或关贸总协定，二战结束后）。
在这种时候，政府和企业专注于必要的讨价还价，以实现更大的全球自由化。
给人以这一概念得到- 的减少你的一些贸易壁垒来保护别人的减少更感兴趣的领域，你，确认和采取行动。
那些失去保护不喜欢它，但亲自由化的力量是强大的。
相反，在有问题的经济气候，怕给人占主导地位。
政客听到更多来自选民谴责收入进口（现在全球化）和就业的不利影响比他们从那些寻求给予或接受扩大市场准入做。
在美国，这种转变是明显的在2006年的国会选举。
它每天都变得更加明显，因为经济成长放缓的迹象。
两党努力制定一个一揽子计划是值得欢迎的，但他们是极不可能提高贸易政策的画面。
与此同时，对于有利于贸易的国会多数的前景是零，而且，虽然许多美国总统候选人的保护主义论调是只是说说而已，对于一个贸易型的管理，前景是不确定的，最好的。
unit 3 商务英语3
Discuss: Which
of the above skills or qualities do you think are necessary for business leaders, which for managers and which for both?
A Leadership Story:
Theories of Contingencies
Leadership
as being more flexible – different leadership styles used at different times depending on the circumstance. Suggests leadership is not a fixed series of characteristics that can be transposed into different contexts
Possible leadership skills or qualities
A.
A hands-on approach B. Ability to delegate C. Attention to detail D. Good communication skills E. Good at interpersonal skills F. Originality G. Trouble-shooting skills H. Vision
Verbal facility Honesty Initiative Aggressive Self-confident Ambitious Originality Sociability Adaptability
商务英语阅读 unit 3
II. Match the English phrases to the Chinese equivalents.
( I ) 1. skimming pricing ( J ) 2. profit-maximization ( G ) 3. sales volume ( E ) 4. price elasticity ( A ) 5. profit margin ( F ) 6. domestic price ( H ) 7. penetration pricing ( C ) 8. gross profit ( B ) 9. quoted price ( D ) 10. current price
商务英语unit 3 Credit Inquiry(完成)
2. How to do credit inquiry (1)through bank and company which have business relations with them (2)through offices abroad (3)through commercial chamber and professional offices (inquiry agency) on credit inquiry
The structure of the reply of credit inquiry letter 1:
• 答复关于信任询问时，银行提供的资料通常会比较客观和公 正，而厂商的答复则会比较主观。因此，作出判断前，应该 以综合的意见作为评判标准。 • The content of correspondence about the reply of credit inquiry （favorable reply）is generally made up of the following parts: • Part 1: • 表明写信的目的 e.g. in reply to your letter … • Part 2: • 针对被询问公司有关各情况进行回答 e.g. the company you mentioned is…. • Part 3: • 补充注意事项 we must ask you…
• Background Information of credit inquiry 1. Importance of credit inquiry. • Before you start to do business with partners in foreign countries who are far away from you, if you don’t know him or her very well, then you should do credit inquiry about him or her in case you are cheated by him or her.
国家开放大学《商务英语4》Unit 3 Self-test试题及答案
选择填空题（每题10分，共5题）—Hello, this is Lucas Bowen. I'd like to order some machines.—___________. When do you need them?选择一项：A. Sorry, I am busyB. No problemC. No, you can do it online反馈你的回答正确解析：本题考核“打电话”的交际用语。
第一说话人打电话提出订货的请求，接听者第二句询问订货的时间说明，接听者已给对方可以继续商务活动的明确答复，所以答案是B。
正确答案是：No problem—Okay then, so to confirm: a 6% discount but you pay all the shipping and installation costs.—____________. I'll call you tomorrow.选择一项：A. Sorry, it's not clearB. That sounds all rightC. Sorry, we didn't discuss about that反馈你的回答正确解析：本题考核对商务谈判结果“确认和认可”的交际用语。
当第一说话人陈述谈判结果时，听者应该对双方谈判的结果进行确认和表示认可，所以答案是B。
正确答案是：That sounds all rightIn business，whatever you do, do not ____ illegal benefit.选择一项：A. chaseB. chooseC. challenge反馈你的回答正确译文：做生意，无论如何都不能追逐非法利润。
解析：chase意为“追逐”；choose意为“选择”；challenge意为“挑战”；本句宾语是非法利润，选择chase符合句意；所以答案是A。
《商务英语函电教程》unit 3询价与回复
Specimen Letter-2 （Reply to Importer’s Enquiry）
Fujian Provincial Arts and Craft I/E Corporation 12-11/F, Zhongshan Mansion, 123 Hudong Road, Fuzhou, China
On regular purchase of over 100 dozen of individual items, we would give a discount of 3%. As to payment, we usually accept payment by sight L/C. We assure our clients of delivery within 20 days after receipt of L/C. In addition to bamboo and straw articles, we also deal in carvings, porcelains, wooden products and a wide range of Christmas gift items, details of which you will find in the catalogue. If you need any further information, please let us know. We look forward to welcoming you as our customer. Yours sincerely, Mr. Wang Sales Manager
We are large dealers in arts and crafts, having over 15 years experience in this particular line of business. Provided quality and prices are satisfactory, there are prospects of good sales in our market. When replying, please state terms of payment and discounts you would allow on purchase of quantities of over 100 dozen of individual items. We look forward to your early reply.