商务英语综合教程(第二版) Unit 2
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商务英语综合教程第二册unit 2 Globalization[精]
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Unit 2 Globalization
Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm
Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm
商务英语综合教程第二册unit 2 Globalization
4. N-UNCOUNT If someone uses force to do something, or if it is done by force, strong and violent physical action is taken in order to achieve it. 武力 例：The government decided against using force to break up the demonstrations. 政府决定不使用武力来驱散示威游行。
free movement of material and goods ► culture & society: growth of cross-cultural contacts &
communication; greater immigration
advantages of globalization disadvantages of globalization
Text Analysis
• border
1. N The border between two countries or regions is the dividing line between them. Sometimes the border also refers to the land close to this line. 边界; 边界地区 例： Soldiers had temporarily closed the border between the two countries. 士兵们已暂时封闭了两国的边界。
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
体验商务英语综合教程3(第二版)答案Unit2Travel
2 Unit Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
商务英语综合教程第二册unit 2 Globalization
foreign competitors into
China.
China’s management will be in some extent be restricted by the WTO rules
Text Analysis
1. The same forces from globalization that allow businesses to operate as if national borders did not exist also allow social activists, labor organizers, journalists, academics, and many others to work on a global stage. 全球化产生一种力量，使得企业的运作似乎没有了国界，同 样这个力量也使得社会活动家、劳动组织者、新闻记者、教 育工作者以及其他许多人的活动都能够在全球平台上进行。
Text Analysis
2. V-T If a situation or event forces you to do something, it makes it necessary for you to do something that you would not otherwise have done. 迫使 例： A back injury forced her to withdraw from Wimbledon. 一处背伤迫使她退出了温布尔登网球赛。
Globalization (globalisation)
Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology)
China.
China’s management will be in some extent be restricted by the WTO rules
Text Analysis
1. The same forces from globalization that allow businesses to operate as if national borders did not exist also allow social activists, labor organizers, journalists, academics, and many others to work on a global stage. 全球化产生一种力量，使得企业的运作似乎没有了国界，同 样这个力量也使得社会活动家、劳动组织者、新闻记者、教 育工作者以及其他许多人的活动都能够在全球平台上进行。
Text Analysis
2. V-T If a situation or event forces you to do something, it makes it necessary for you to do something that you would not otherwise have done. 迫使 例： A back injury forced her to withdraw from Wimbledon. 一处背伤迫使她退出了温布尔登网球赛。
Globalization (globalisation)
Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology)
Unit2高教社新编商务英语综合教程第二版
a. the beginning of marketing b. how exchanges are made c. marketing and business d. the nature of marketing √
2. Marketing means _____. a. buying and selling √ b. a management process c. a fair exchange d. a daily trade
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 2 Marketing
4. Which of the following is true?
a. Simple exchange became impossible due to lack of money. b. To some extent, life is all about exchanging one value √ for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and need.
1. Cognitive Information（认知信息）: Basic Concept of Marketing 2. Language Focus（内容重点） — Key Words: I. market potential, feasibility, feasible/viable, assess, stand (n.), trade fair, exhibit, sample, prospective customer, publicity, representative, brochure, booklet, catalogue, press conference, promote, range, model, display, campaign, launch, order, delivery, replacement, spare part, after-sales service, component, service (v.), machinery, client; II. purchase, supply, conversely, equilibrium price, shortage, surplus, maximize profits — Phrases: I. in other words, hand out, make up, for short, know as; II. in ... terms, in large/small quantities, agree on, in the end
新视野商务英语综合教程2_U2教师用书
Unit 2 SourcingLead-in1Key1. c2. b3. a4. e5. d2Suggested AnswersRestaurant: price; geographical locationAutomobile: quality; reputation in the industry; technologyClothes: product design; speed of delivery Reading AStarting PointSuggested Answers3A sourcing agent should have the following skills:●Shine in the area of communications●Solid organizational skills●Knowledge of multiple languages●Decision making abilities●Computer skills●Negotiation (between sourcing agent and supplier) skillsTranslation采购四步法大部分制造商都无法自行生产他们开展业务所需的全部原材料、服务，甚至零部件。
所以，他们需要从其他专业生产不同物件的公司进行采购。
负责采购的人员被称为采购专员。
对于采购专员来说，确定采购清单之前，了解采购的基本步骤非常重要。
1. 评估首先要做的是评估公司需求产品的市场情况。
一个好的采购专员应既关心产品质量，也关心产品价格。
他（她）的职责是确保公司不会买到次品或等级不符的原材料。
所以，采购专员通常先订购样品，检测它们是否达到公司的质量标准。
2. 制定协议采购专员敲定供货商之后，就要与之共同商定购货协议。
协议中需规定的内容有: 价格，付款条件，交付时间，退货条件及规则，汇率和运费的支付。
3. 提交采购订单接下来，采购专员需给供货商发送订单。
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
Unit2高教社新编商务英语综合教程第二版教案资料
c. a fair exchange d. a daily trade
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
3. Which of the following describes the meaning of a fair exchange?
a. Exchange something for money. b. Exchange money for something.
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
II. Listen to the passage for the second time with your focus on the questions you have raised (if there are any) and then complete the following multiple choice exercises. You can take notes while listening. 1. Passage 1 describes _____.
√c. Exchange something valued for something of equal
value. d. Both a and b.
_________Marketing
4. Which of the following is true?
a. Simple exchange became impossible due to lack of money.
√b. To some extent, life is all about exchanging one value
for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
3. Which of the following describes the meaning of a fair exchange?
a. Exchange something for money. b. Exchange money for something.
高等教育出版社 高等教育电子音像出版社
Unit 2 Marketing
II. Listen to the passage for the second time with your focus on the questions you have raised (if there are any) and then complete the following multiple choice exercises. You can take notes while listening. 1. Passage 1 describes _____.
√c. Exchange something valued for something of equal
value. d. Both a and b.
_________Marketing
4. Which of the following is true?
a. Simple exchange became impossible due to lack of money.
√b. To some extent, life is all about exchanging one value
for another. c. Marketing is the same as exchange. d. Marketers work by finding out what people value and
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New Words
boost quota protectionism thriving commissioner legitimate weaver aggrieve substitute contend enthusiasm penalty wield
n. 繁荣 n. 配额 n.保护主义 adj. 令人震颤 n. 委员 adj. 合法的、正规的 n. 织者 v.(通常用被动语态) 使苦恼，使悲伤 v. 替换 v.奋斗，竞争 n. 热情 n. 惩罚，处罚 v. 使用
Notes
5Multifibre Arrangement：(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议：在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth）: v. place (a penalty, tax, etc.) officially on sb. / sth 加 （罚金等）于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
Notes
7. If WTO members can agree on clear guidelines for curbing industrial subsidies, for instance，Europeans won’t be able to argue that Asian companies are using government funds to keep their export prices deliberately low to capture markets. 如欧盟成员国就反工业补贴共同商定一个明确的纲领性文件，欧洲人也就 不会对亚洲公司使用政府基金直接降低出口价格去占领市场而提出抗议。 curb: prevent (sth) from getting out of control ; restrain 防止（ 某事物）失控；限制 e.g. curb spending waste, etc subsidy：n. 补贴 money paid, esp. by a government, to help an industry, , to keep prices down , etc. 一国政府无偿提供给个人或企业的资助,以使这些个人或企业能以市场所接受 的价格提供某些社会必不可少的产品或劳务。 在国际贸易中，政府也会向本 国的出口商提供补贴。
Notes
4.The EU, they complain, is using anti-dumping instruments to keep out low-cost Asian exports, even when there’s no proof of dumping or damage to European producers. 他们抱怨道，欧盟甚至在没有任何倾销或损害欧洲生产商利益证据的 情况下，使用反倾销工具来将低成本的亚洲出口品拒之门外。 anti-dumping: ECON. one form of action taken by a government to protect industries from unfair completion, usu. By means of special import duties, to reduce or stop imports of goods for sale at a price lower than in the country in which they were manufactured. （经）反倾销 政府为保护工业免受不公平竞争的损害而可能采取的 一种行动。通常采用特别进口关税的方式，用以减少或直至进口商品 已低于商品生产国国内的价格销售。还可采用另一种方法加以保护， 即通过一国政府与另一政府达成协议，限制出口量，甚至对出口商品 征收出口税，以使它们在进口国的市场上价格更昂贵，从而降低其竞 争力。
商务英语综合教程
Unit 2 Invisible Barriers
Introduction
Tariff, tax levied by a government on imports and exports, seems familiar to everyone. However, to get it clear is not as easy as it is supposed to be , and it is much more difficult to solve the disputes that resulted from it.
New Words
pressure imposition provisional flagrant incriminate ambassador disrupt credibility reputation flawed bleak
n. 压力 n. 征税，课税 adj. 临时的 adj. 声名狼藉的 v. 控告 n.（驻外国）大使 v. 分裂 n. 可信性 n. 声誉 adj. 有瑕疵的，有缺陷的 v. 黯淡的
New Words
harmonize curb subsidy deliberately suspicion wane revamp reinforce
v. 使和谐 v. 控制，阻止 v. 资助金 adv. 有意地 n. 怀疑，猜疑 v. 减少，减弱 v. 重建，修改
v. 加强
Notes
1.invisible Barriers: 无形贸易壁垒 Barrier: anything that bars or stops progress or prevents persentering. 一国政府限制或阻止商品 自由流入或流出该 国的任何行动，例如进出口关税、配额和禁运等。 2.global trade liberalization 全球贸易自由化 liberalization 自由化 指政府停止对进口和出口的控制。 n ire is directed for the moment at the European Union’s rules to deal with “dumped” imports--goods which the EU believes are being sold inside the 15- nation bloc at prices lower than the cost of production. 欧盟制定了对付“倾销”进口货的条例，因为欧盟相信这些货物在15 国联盟中正在以低于生产成本的价格出售，亚洲为此而感到愤慨。