作文范文之电视广告英语作文

电视广告英语作文

【篇一：关于广告的利弊好处坏处英语作文】

关于广告的利弊好处坏处英语作文

关于广告的利与弊英语作文 the advantage and disadvantage of the advertisement 广告的利与弊中文翻译，英文见下方广告在当

今社会中无处不在。看起来无论你走到哪里，她都会映入你的眼帘：超市、地铁、车站、公共建筑的墙体、垃圾桶甚至t恤衫。广告的内

容可以关于

关于广告的利与弊英语作文

the advantage and disadvantage of the advertisement

广告的利与弊中文翻译，英文见下方

广告在当今社会中无处不在。看起来无论你走到哪里，她都会映入

你的眼帘：超市、地铁、车站、公共建筑的墙体、垃圾桶甚至t恤衫。广告的内容可以关于任何东西：从卖电话到租房，从治疗疑难杂症

到办假证。／（从家用物品到大型机器、从玩具到航天器）毫不夸

张的说，我们生活在一个广告世界里。作文地带-有翻译的英语作文

网

广告的优点很明显。它给我们提供大批量的商品和服务，供我们做

出最好的选择。对于商家而言，他们可以利用广告展示自己商品的

特点，以便抓住消费者的视线来获取利润。

然而，我们也不能小视广告的缺点。①太多的广告会搞乱我们的生

活并浪费我们宝贵的时间。它们打断电视节目，塞满我们的信箱，

损毁了我们对自然的欣赏代替兴趣。人们通常对它们感到负担而不

是满足。②另一方面，有些广告是非法的，传递错误信息并意在欺

骗那些想急于解决问题的人。

该到了我们采取紧急并有效措施来抑制这一现象的时候了。①我们

应加大市场监管的力度。关键是我们要严格规范市场秩序以避免有

些人钻市场管理的漏洞。②任何利用广告欺骗消费者的人都应受到

惩罚或入狱。③我们应教育人们遵守法律并把诚实守信放在首位。

只有把这些措施付诸实践，我们的社会才会被净化成一个居住的天堂。

the advantage and disadvantage of the advertisement 英文，中文翻译，请见上面。

advertisement is omnipresent in our modern society. it seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. the ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.

（from domestic articles to machinery, from toys to aircrafts.）it’s no exaggeration that we live in the world of advertisement.

however, we cannot belittle the disadvantages of the ads.

①to many ads do spoil our daily life and waste our time. they interrupt the tv programs, filling our letterbox, and ruin our appreciation of nature in place of interests. people often feel burdened with the ads instead of satisfying with them.

②on the other hand, some of the ads are illegal, spreading

false information and planning to treat people who are eager to solve their problems.

it’s high time we took urgent and effective measures to curb

this phenomenon.

①firstly, we should intensify the effects to supervise the ads markets. it’s crucial that we must regulate the ads market

strict ly to avoid someone’s availing himself or herself of the loophole of

the market management.

②secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned.

③thirdly, we should educate people to abide by the law and give priorities to honesty and credit. only when putting these measures into practice, will our society be purified into a paradise for us to live in.

本文来自作文地带:/daxue/1830.html

【篇二：广告英语作文】

politeness principle theory in english advertising

we often found many advertising closely related with the politeness principle theory in english advertising. the

politeness principle theory is point that the impolite

information to the minimum degree express abate under the same conditions.

leench put forward that the politeness principles make up of

six criteria,they are tact maxim，generosity maxim，

approbation maxim，modesty maxim，agreement maxim，sympathy maxim.leench suppose ,the polite phenomenon in language is these standards interact to produce joint effect.

the second rule is generosity maxim，it is the meaning of decrease as far as possible to their own benefit, for their pay increase. we often find english advertisement which depreciate advertising usually use that criteria. for exampl e,’ all for sales. 80%/70% off.’and’ sale! up to $3 off.’they all propaganda sales and merchants pay below cost or lose sales.they publicize that they really made a great concession and pay.it will make consumer thinks and fell it get great benefits. but the price of products is not to go down too much, it is just a strategy which businessmen use.

the third rule is approbation maxim.. it is also use widely and it is very in our daily life ,it means that it raise pintentionally the products or a part of pr oducts’ advantages of the advertising. for example, a perfume

advertising says to ’the most unforgettable in the world wear revlon’and‘sensual,woody,floral.the women’sfragarance that evokea the timeless essence of fomance.romance was created for the woman who believes in true love,affection,warmth and toge therness.’ it praised this scent sensual, woody, with floral and propaganda says women use this type of perfume can embody romantic essence.

there is famous advertising around the world, ‘w e re only

n umber 2. we try harder’. it is a trucking companies advertisement. just started to build, the

company behind other large companies，so they propaganda that they are only number 2. so it can easily get consumers recognition.. when the

company become the number 1 in which area, it still stuck to publicize this ad.it make consumer think this company modest and it will improve their service quality..this ad use the fourth maxim which is modesty maxim. the fifth rule is agreement maxim.it is also very important of ads.it often use the consumers identificated of an object to identificate some advantage of products.such as that ad ‘stay on top of your shipping needs greeter profitability through greater efficiency.’and ‘we expect a lot of ourselves. you can, too.’

they all make consumers to approve such services.

the last principle is sympathy maxim . he is showing the shortcomings of person or object to get consumers sympathy and resonance. finally it will propaganda the product or service can help you. there is a brand fitness equipment’ad which is’ no body is perfect’.it tell all people that all people’s body is not perfect,but our product will help you to make your body change better . of course it also have many examples, i just remember little.

in short, these six principle is our daily life can often find.they also have their rules, whichever principle， if we can use it very good in english advertising, it will be plays a large role for product sales,

广告策划案例分析

食品--果冻的广告策划

一种新产品问世, 要力求达到大量销售的目的, 必需要做广告, 而广告代理商的策划好坏便直接关系到该产品能否在市场打开销路, 占得一席地位, 甚至在同类产品中, 获得后来居上的优势?

经过了近30年的努力 , 今日我国的广告界中, 已有几家经营得制度化的广告代理业者。新产品的销售广告计划, 如能充分信任这些广告代理业商, 委托这些广告公司负责做广告策划，充分接受广告代理公司的建议, 往往会收到意外良好的市场效果。

根据这些优点, 广告公司举行了动脑会议, 这是广告策划工作中非常重要的一个步骤。在这个会议上，首先研讨为产品命名。开始由大

家分别提供了 50 余个名称, 第二步, 从其中选出了 3 个。最后, 再从这 3 个名称中, 选定这个新颖, 读来顺口易记, 亦符合产品本质的名称一一果冻。

接着, 广告公司又研究确定了几个工作重点: 对于广告诉求, 决定以

零下 40 度的滋味 7 个字为重点、为标题。这 7 个字是策划中非常精彩的一笔，它的确可列为广告标题 ( 诉求点 ) 中的佳作。它的创意构想非常出色, 不尽包含了产品的各项优点，而且十分新颖独特。

对于销售对象, 广告主所提出的主张, 是以成人为主；而广告策划者所提出的研究结论, 是以儿童为主。广告主和广告策划者, 双方曾为此多次讨论。在广告策划者的恳切建议下。广告主接受了广告公司

所提出的诉求对象, 最终确定为儿童。

对于商标, 广告主在广告公司所设计的多种图案中, 最后选定一个简明的c字图案为商标, 使消费者容易记认。同时这个字图也代表了厂商的名称。广告公司同时提出, 应再选取一个代表商品的形象, 使消

费者一看到这个形象就会想到这种商品。选择了多次, 终于选定一个

在日本很流行, 有两个大耳朵和胖得可爱的米老鼠为形象。

对于包装, 广告公司则遵照了广告主的主张,以塑料袋为主, 配合美观精致的米老鼠图案, 剌激消费者对它产生一见就喜爱的感觉，而有了

这个感觉, 消费者的购买欲亦自然而然地会随之产生。

对于售价, 广告主决定为每个只售一元。这种售价, 极适合一般消费

者的购买力。亦增加了广告代理业者, 执行广告必能获得成功的信心。对于广告媒体的选择运用, 策划决定先以报纸、电视、售点广告为主, 并编制了广告歌曲应用在电视广告中, 以引起孩童们的注意和学唱。

按照该策划的实施步骤，在一切准备完毕, 便开始做区域性的销售。

先从南方地区起试销, 竟然一鸣惊人, 销数直线上升, 深深引起冷饮业

的重视。其旺销之势, 连广告主亦感到意外。一个说后, 销路扩展至

中南部地区, 三个说后,已进入夏季，进而再扩大至北方地区, 并

渐渐遍及全国。广告主在这一套计划中, 虽然支付了 80 万元左右的

广告费用, 却很顺利地运成大量销售的目的, 亦获得了超出当时预计

的经营利润。

从这个实例中 , 我们可以看出, 广告主与广告代理业者的坦诚合作,

是造成这种新产品成功的最主要因素。广告主非常尊重广告代理商

所提供的研究和计划, 广告代理商受到这样的鼓励, 亦尽心尽力为广

告主服务。

此外, 广告主所选择的销售路线, 亦甚精确。他们尽量减少委托各地

点心店销售, 因为这和点心店自制自销的产品有冲突。广告公司策划

则改为委托各地的小卖店、杂货店、食品店代销。在这些店里, 都布

置了销售点广告, 深能引起路人注目。广告跟上了，销售终端愿意推销，这样又形成了双赢的局面。与此同时, 这种产品的售价虽低, 包

装则极精美, 更易被境况富裕的高级家庭和上流交际聚会场所采用。

还有，我们可以从此案例中得到一点启示：假如当时的广告主把广

告代理商只看作是广告美术设计者，只看成是办理广告刊播手续的

承办者，不重视现代广告代理商所具备的功能和能力，就不会获得

如此巨大的经济效益和社会效益。

advertising planning case study

food - jellys advertising campaign

a new product introduction, we must strive to achieve the purpose of a large number of sales, will need to advertise, and advertising agencies in the planning will be directly related to the quality of the product can sell in the open market,

occupying a seat position, even in similar products to obtain the advantages come from behind?

after nearly 30 years of efforts, chinas advertising industry in today, there are a few of the advertising agency business was institutionalized industry. new product sales advertising program, if fully trust the ad agency business, commissioned by the advertising company responsible for advertising planning, advertising agency to fully accept the recommendations, often receive unexpected good effect on the market.

first, they in conjunction with advertisers, lists of new products in the market in the competition of the object, is ice cream, popsicles, fruit, and so on. in the detailed analysis and comparison, to identify new product has several

【篇三：高考英语满分作文-advertisements-广告】高考英语满分作文:advertisements-广告

nowadays, more and more advertisements appear on

newspapers,broadcasts, magazines as well as streets. people have different views on advertisements.

some people think advertisements can help people to have a wide choice of goods and they help consumers know the goods and businessmen better. the consumers can gain not only knowledge of goods but also artistic enjoyment.

contrary to those people, many others think advertisements are very unpleasant. consumers are often cheated by the false advertisement on which consumers always waste a great deal of time. what is more, consumers feel annoyed to be interrupted when they are watching tv play. so advertisements should be limited.

but whether you like it or not, advertisements have become a part of our life.

现在越来越多的广告出现在报纸、广播、杂志甚至街头，人们对此有不同的看法。

一些人认为广告能拓宽人们对货物的选择，使消费者更好地了解货物和商家。消费者不仅能够获得商品知识，也能得到艺术享受。

相反，另外一些人认为广告很令人讨厌。消费者经常被虚假广告欺骗，而且人们在这些广告上浪费了大量的时间。更有甚者，消费者觉得看电视剧时插播广告特让人心烦。因此，广告应当受到限制。

不管你喜不喜欢广告，它已经成为我们生活的一部分。

nowadays, more and more advertisements appear on

newspapers,broadcasting, magazines as well as streets. advertisement is a popular way to communicate with consumers. people have different views on advertisements.

some people think advertisement guides choices of goods.

meanwhile,advertisements also offer us some new information about the product. and they help consumers to know the goods and the businessmen better. consumers can gain not only knowledge of goods but also artistic enjoyment. contrary to those people, many others think advertisements are very unpleasant. consumers are often cheated by the false advertisement on which consumers always waste a great deal of time. what is more, consumers feel annoyed to be interrupted when they are watching tv play. so i suggest that there should not be too many tv advertisments. the advertisments which will be issued must be approved by the industrial and commercial bureau.

现在，越来越多的广告出现在报纸、广播、杂志甚至街头，广告已成为与消费者进行交流的一种流行方式。人们对此有不同的看法。一些人认为，广告指导人们对货物的消费，向我们提供有关产品的新信息，使消费者更好的了解货物和商家。消费者不仅能够获得商品知识，也能得到艺术享受。

相反，另外一些人认为，广告很惹人讨厌。消费者经常被虚假广告欺骗，而且人们在这些广告上浪费了大量的时间。更有甚者，消费者觉得插播广告特让人心烦。因此我建议不应当有过多的广告，发布广告必须经过工商局的批准。