牛津版高中英语Module 4 Unit1 Advertising Project课件(共21张PPT)
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高中英语牛津版必修四教学课件Unit1Advertising
Noun +y +ly +ic +al +ous +ful Verb +ed +ing +able +ive
health week hero nation danger help amaze excite enjoy attract
healthy weekly heroic national dangerous helpful amazed exciting enjoyable attractive
Question: How are these new words formed?
More examples:
Root health derivatives/new words healthy
interest depend
use
interesting dependent
useful
difficult
week
difficulty
weekly
Competition:
Think more words that are created this way. Which group can win ?
学科网 zxxk
The group that has the most words wins.组
卷网
.
How to form adjective from nouns and verbs?
-less
without
joyful, mouthful cloudless, hopeless
Words-matching
market research sales/marketing department
牛津译林版高中英语模块4 Unit 1 Advertising Task 2 课件
not/never,
statements truth.
nowhere …
Questions Are you used to ads? auxiliary+verb ask for inf.
commands Don’t do it! exclamatio How interesting
give orders how/what
Homework
1. Write an ad for your company’s chocoLoco bar.
2. Make good preparations for Project.
Type
Example
Structure and
main use
Positive Ads are an important subject+verb
statements part of our life.
give inf.
Negative
Some ads don’t tell you the complete
(3) Try DG Real Photos.
(4) This great camera is produced in Germany.
(5) It’s easy to use!
1. question 2. negative statement 3. command 4. positive statement 5. exclamation
Unit 1 Advertising Task 2课件Warming-up
Do you think packaging is important in advertising?
Skills building 2: expressing opinions and giving reasons
(优秀竞赛作品)高中英语 advertisement(牛津版M4,U1) 精品PPT课件
Media
newspaper, magazines, the Internet, radio, television
Types
Commercial ads PSAs
What’s the difference between commercial ads and PSAs?
Commercial ads
Subject:
Supporting details:
Conclusion:
easy to understand creative
clearly expressed
attractive
A good advertisement
informative
effective
impressive
persuasive
Subject/topic
Two examples
Supporting details
We must not fall for this
kind of trick advertisements
Subject/topic
PSAs aims to teach us and help us
When it comes to advertisements, we must all use our intelligence and not be a slave to them!
Application
Work in groups of four to give an outline for a passage with the topic” Our school is a good one”. Try to use the structure we’ve talked about in this class.
newspaper, magazines, the Internet, radio, television
Types
Commercial ads PSAs
What’s the difference between commercial ads and PSAs?
Commercial ads
Subject:
Supporting details:
Conclusion:
easy to understand creative
clearly expressed
attractive
A good advertisement
informative
effective
impressive
persuasive
Subject/topic
Two examples
Supporting details
We must not fall for this
kind of trick advertisements
Subject/topic
PSAs aims to teach us and help us
When it comes to advertisements, we must all use our intelligence and not be a slave to them!
Application
Work in groups of four to give an outline for a passage with the topic” Our school is a good one”. Try to use the structure we’ve talked about in this class.
译林牛津版高中英语模块四Unit1AdvertisingReading1课件
C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?
Step Four Reading for details
Further Reading
1 Advertisements are found in many places.
not only 2 PSAs are only found in newspapers.
Not all 3 All advertisements tell the complete truth.
people
against
smokPiSnAg sis
an
example
of
a
Step Five
Comparative Reading
Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Six Consolidation
A. Since you are good at cooking, you needn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?
Step Four Reading for details
Further Reading
1 Advertisements are found in many places.
not only 2 PSAs are only found in newspapers.
Not all 3 All advertisements tell the complete truth.
people
against
smokPiSnAg sis
an
example
of
a
Step Five
Comparative Reading
Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Six Consolidation
A. Since you are good at cooking, you needn’t buy the very freshest food.
牛津译林版模块四 Unit 1 advertising word power (共27张PPT)
市场部 消费者
marketing department customer/consumer
市场调查
market research
市场份额
market share
销售数字、销售额 sales figure
销售目标
sales target
Pair work
Complete the dialogue between Mr. Carter and Ms. Jones in the textbook.
a group of letters placed at the end of a word
Look at a dialogue.
A: Do all ads play tricks on people? B: No. PSAs use some of the same methods
as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.
Verb + ed / ing adjective
amaze amazing / amazed
surprise surprising / surprised
bore
boring / bored
disappoint disappointing / disappointed
please
pleasing(pleasant) / pleased
Ms. Jones: We’re doing it right now. I’ll present it to you in one or two days.
牛津译林版高中英语模块4 Unit 1 Advertising Task 2 课件
statement
Step 3: writing an advertisement
Complete the bar using the words below:
recipes yummy bargain bonus
You will be amazed at the new ________ recipes and new taste! Our sandwiches are ________. yummy They are also the biggest in town. We select and use only the best meat and freshest bargain When you vegetables. Our sandwiches are a ________. bonus buy one now , as a ________you get another one free!
Structure and main use Positive Ads are an important subject+verb statements part of our life. give inf. Negative Some ads don’t tell not/never, you the complete statements truth. nowhere … Questions Are you used to ads? auxiliary+verb ask for inf.
Unit 1 Advertising Task you think packaging is important in advertising?
Skills building 2: expressing opinions and giving reasons
Step 3: writing an advertisement
Complete the bar using the words below:
recipes yummy bargain bonus
You will be amazed at the new ________ recipes and new taste! Our sandwiches are ________. yummy They are also the biggest in town. We select and use only the best meat and freshest bargain When you vegetables. Our sandwiches are a ________. bonus buy one now , as a ________you get another one free!
Structure and main use Positive Ads are an important subject+verb statements part of our life. give inf. Negative Some ads don’t tell not/never, you the complete statements truth. nowhere … Questions Are you used to ads? auxiliary+verb ask for inf.
Unit 1 Advertising Task you think packaging is important in advertising?
Skills building 2: expressing opinions and giving reasons
英语：Unit1《Advertising》project课件(1)(译林牛津版必修4)
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information much 11. i__________ as possible about the product and the customers who might buy 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. project
高
一
英
语
Module 4 Unit 1 Project: developing an ad campaign
How do you build an ad campaign
授课教师：刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space in newspapers or time on s_____ TV. There will be a writer to write the text and designer to 15. design the ad, using d______ pictures or photographs and the text.
高中英语 牛津译林版 模块4 Unit 1 Advertising word power PPT课堂
❖Technology
❖Market research（市场研究/调查）
❖Advertisements
❖…and marketing sales/marketing department consumers market share sales targets market leader high quality sales figures
Noun
+y +ly +ic +al +ous +ful
Using health suffixes week （后缀） hero
nation
danger
help
healthy weekly heroic national dangerous helpful
Verb
高中英语 牛津译林版 模块4 Unit 1 Advertising word power PPT课堂课件(18页)-精品PPT课件
Mr Carter: Our new product has been on the market for one month. What is its _m__a_r_k_e_t_s_h_a_r_e_ now?
Ms Jones: We have about 15 per cent share of the market at the moment. The _s_a_l_e_s_f_ig_u_r_e_s_ rose by 5 per cent across the whole country, and are continuing to rise.
2. I don’t think it has any use, that is to say, I think it is ___u_se_f_u.l
❖Market research（市场研究/调查）
❖Advertisements
❖…and marketing sales/marketing department consumers market share sales targets market leader high quality sales figures
Noun
+y +ly +ic +al +ous +ful
Using health suffixes week （后缀） hero
nation
danger
help
healthy weekly heroic national dangerous helpful
Verb
高中英语 牛津译林版 模块4 Unit 1 Advertising word power PPT课堂课件(18页)-精品PPT课件
Mr Carter: Our new product has been on the market for one month. What is its _m__a_r_k_e_t_s_h_a_r_e_ now?
Ms Jones: We have about 15 per cent share of the market at the moment. The _s_a_l_e_s_f_ig_u_r_e_s_ rose by 5 per cent across the whole country, and are continuing to rise.
2. I don’t think it has any use, that is to say, I think it is ___u_se_f_u.l
英语：Unit1《Advertising》课件(译林牛津版必修4)
share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。 山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。 应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。 我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份 一份… 一份 Here is your share of the cake. 2.股份 股票 股份;股票 股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .
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Para. 4
Step Two: Language Focuses 1. reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we reached _______ ______ an understanding on what steps we should take in _____________ the next three months. (达成理解）
4. What is the subject of this ad campaign? Anti-smoking. 5. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people. 6. Who is the target audience for this ad campaign? High-school teenagers.
To build an ad c_________ ampaign
Step One arget audience in mind; *have a clear g____ oal and t_____ reate right *do a little r_______ esearch and you can c_____ m______ essage for the right people. *gather Information _________ from your research; ppeal to the way *It is important to always try to a_____ eact The audience will r_____. *use different m____ edia to get your message a_____ cross *decide what a________ pproach you want to use to r_____ each your audience.
高一（下）
Unit 1 Advertising
Project
Developing an ad campaign
Lead-in
KFC
美滋美味 ！ 肯德基！
Step One: Comprehension
1. What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2. What media can you use in an ad campaign? We can use different kinds of media, including posters newspapers, magazines, radio and television. 3. What questions should we first consider? 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?
3. appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. Eg. an appeal for help/ food The new fashion soon lost its appeal. Ex. appeals ______ to The idea of working abroad never What is the ad campaign aimed to do? To discourage young people from smoking. 8. What is the slogan for this campaign? Smoking kills!
Detailed information:
Step Two
Step Three
Main idea of each paragraph
Para. 1 Para. 2 Para. 3 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience
2. In order to determine…(line 11) determine:decide firmly/find out Eg. We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon: resolve Eg. We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. We _____ are __________ determined _______ to adopt his suggestion.