《电子商务英语常用词汇》
电子商务英语常用词汇改变…的外观或特性v. transform步骤，程序，过程n. process做广告v. advertise出现，暴露n. emergence贸易，商业n. commerce方便，便利n. convenience重建；重组v. restructure文件；文献n. document通信；信件n. correspondence包含；牵涉v. involve俘获；得到v. capture争论，辩论v. & n. dispute抵押v. & n. mortgage保险；保险费n. insurance产生；发生v. generate确认；鉴别v. identify转变，变换n. conversion原料；要素；成分n. ingredient批评的；危急的；决定性的adj. critical收入；岁入n. revenue1.e-business process 电子商务程序2.online marketing 在线营销3.World-Wide-Web interface 万维网接口4.financial transaction 财务往来5.business model 商务模式6.customer service 客户服务7.dispute resolution 解决争端8.customer relationship management 客户关系管理9.electronic billing and payment system 电子兑账与支付系统10.shipping document 运输单11.EDI 电子数据交换12.intranet 企业内部互联网13.extranet 企业外联网14.B2B 企业与企业之间15.final customer 最终客户16.customs clearance 清关17.B2C 企业与消费者之间18.credit card verification 信用卡鉴别19.market niche 市场领域20.software module 软件模块1．轮廓；纲要n. outline2．总结；概要n. summary3．简明的adj. concise4．合同；契约n. contract5．共同的；法人团体的adj. corporate6．消耗；花费v. consume7．传播；传递v. transmit8．紧缩v. deflate9．社会；团体n. community10．采用；收养v. adopt11．服从，顺从；提交v. submit12．提议，建议v. propose13．地方，位置v. location14．包含；合并v. incorporate15．增强；提高v. enhance16．障碍n. barrier17．闯入，侵扰v. intrude18．立法；法规n. legislation19．潜在的adj. 潜力n. potential20．最精彩的部分n. 强调v. highlight1.Just-In-Time (JIT) 准时生产制;即使供应制2.bandwidth 带宽3.URL 统一资源定位器4.DigiCash 电子现金5.R&D 研究与开发6.profit/loss statement 损益帐7.cash-flow 现金周转;现金流量8.balance sheet 资产负债表;资金平衡表9.tangible benefit 有形利益10.intangible benefit 无形利益11.business reengineering 业务重组12.global marketplace 全球市场13.broadband technology 带宽技术14.multi-media 多媒体15.target-market 目标市场16.on-line order 在线订购17.Web site 网站18.on-line payment 在线支付19.Web server 网络服务器20.pro forma 形式发票;估价单1．命令；权威a .&n . imperative2．地平线n . horizon3．可行的，可做的n . feasible4．假定，假设n . assumption5．反应n . reaction6．含蓄的a . implicit7．笨重的a . cumbersome8．清楚的，明显的a . distinct9．单独的，个人的a . individual10．承担责任的a . responsible11．倾向，趋势n . tendency12．数目巨大的；实质的a . substantial13．复杂n . complexity14．投资n . investment15．清醒的；察觉的adj . conscious16．增强v . enhance17．基础结构n . infrastructure18．估计n .& v . estimate19．不合，分歧n . conflict20．成就n . achievement1.business unit (BU) 经营单位2.new economy 新经济3.business process re-engineering ( BPR) 过程创新/流程再造4.distribution channel 分销渠道5.end user 最终用户6.customer relationship management (CRM) 客户关系管理7.business-to-business (B2B) 企业对企业营销模式8.business-to-consumer (B2C) 企业对客户营销模式9.brick-and-mortar enterprise 实体企业10.buy-in 买进11.earnings per share 每股收益12.market share 市场份额 loss 净亏损14.strategic objective 战略目标15.discounted price 折扣价格16.planning horizon 规划周期17.enterprisewide 整个企业范围的18.return on investment 投资回报率19.market segmentation 市场分割20.channel effectiveness chart 渠道效率图1.自动的adj . automatic2.充实，充盈n . replenishment3.同等的adj . equivalent4.多产的adj . productive5.繁荣n . prosperity6.扩展，扩大v . expand7.延期交货n . backorder8.使…不安a . disconcert9.信心n . confidence10.关于prep . regarding11.安排n . arrangement12.及时,准时n . timeliness13.回答,回应v . respond14.证实,确认v . confirm15.不可避免的adj . inevitable16.商品,货品n . merchandise17.期望,预料v . anticipate18.保险费n. premium19.参与,参加v . participate20.保证v .& n . guarantee1.automatic replenishment 自动再补给2.mail-order operation 通过邮购运作生意的方法3.local store pricing 当地商店定价4.apples-to-apples-comparison 同类比较5.customer service 顾客服务mercial suicide 商务自杀;生意自杀7.online and offline 线上和线下/网上和网下/虚拟和现实8.timely delivery 及时的送货9.brick-and-mortar business 现实生活中的商店10.Backorder 拖欠定货;延期交货11.CEO(Chief Executive Officer) 总裁,首席执行官12.best-price guarantee 最佳价格保障13.UPS: United Parcel Service 联合包裹快递公司14.Federal Express 联邦快递公司15.profit margin 利润16.national catalog 全国的商品目录17.mail-order pricing 邮购定价18.product return 产品回转19.privacy policy 保护隐私的措施20.search engines 搜索引擎21.区分v. distinguish期望的，预期的adj expectant广阔的，广泛的adj extensive开始n outset哲学，思想体系n philosophy因此adv accordingly推荐n recommendation归因于v attribute较燥的adj prior时间安排，期限n timeframe费力的，困难的adj taxing本国的，国内的adv domestically冒险，冒险事业n venture所有权的adj proprietary宣传，提高，升职v promote详细的adj detailed极其重要的adj crucial洞察力n insight店头，店面n storefront持续的adj consistent1、online information 线上信息/网络信息2、information network 信息网3、site traffic 站点访问量4、growth rate 增长率5、customer base 顾客群6、product description 产品描述7、database 数据库8、return rate 退货率9、follow-up calls 售后服务10、sales figures 销售金额11、Cyber－Cash 电子货币公司（网络银行）12、online venture 网络公司13、sales tax 销售税14、top seller 最畅销的货品15、cataloger 邮购商16、product line 产品系列17、multiple servers 多个服务器18、chief technology officer (CTO) 首席技术官19、information technology (IT) 信息技术20、sales projections 销售预测1、保留保持v retain2、整理，安排v arrange3、第一流的，经典的adj. classic4、技术员，工艺师n technician5、放弃，遗弃v abandon6、装备，供给所需的东西v equip7、自动化，自动n automation8、卖主，卖方n vendor9、延伸，伸展n extension10、偏好，等喜欢n preference11、规模，程度，范围n scale12、有经验的adj experienced13、定居，居住，v reside14、协调，调节v coordinate15、同样地adv similarly16、按顾客要求制做v customize17、可用的，了获得的adj available18、下调。
电子商务英语词汇-整理版
单词：Address 地址Anti attack 反攻击功能Antivirus software 防毒软件Algorithms 十进位制，算法Compression 压缩Decompress 解压Unzip 解压TCP 传输控制协议IP 互联网协议Email 电子邮件Hyperlink 超链接HTML 超文本标示语言Bit 二进制比特Bandwidth 带宽Source address 源地址Nodes 节点Grid 格网、电网Ethernet 以太网Mainframes 计算机主机Supercomputer 超级计算机Client/server 客户机/服务器Transmission 传输Switching 交换Router 路由器Firewall 防火墙Gateway 网关Proxy 代理软件finger 查找器Telnet 远程登录Telematics 远程信息处理, 信息通讯业务tracert 检查路由器程序Ping 测试IP地址的程序Keyboard 键盘Hardware 硬件Software 软件Groupware 群件Download 下载Upload 上载Point-and-click 点击Users stand 用户站点End-user 终端用户Front-user 前端用户Login 登录Logout 撤销Online 在线Offline 下线Pull-down 下拉Pull-up 上拉Lead-free 无线的Modem 调制解调器Plug-and-play 即插即用的Store-and-forward 存储转发Plaintext 简文Ciphertext 密文Back up 备份Hack 计算机入侵，黑客Hacker 计算机入侵者，黑客Plug-ins 插件Patches 补丁Virus 病毒Wiretapping 窃听，搭线窃听Defamation 诽谤Spam 垃圾邮件, 兜售信息Pornography 色情文学/图像Videotext影像文本／视频文本组合：Asynchronous data modem 异步数据调制解调器Asynchronous telephone network 异步电话网Broadband network宽带网络Broadband transmission宽带传输Broadband packet network宽带分组网络Banner advertisement 标题广告Backbone provider 主干网提供商Domain name 域名Business-to-business 企业对企业电子商务Business-to-consumer 企业对消费者电子商务Consumer-to-consumer 消费者对消费者电子商务Call waiting 来点等待Call hold 来电保持Call forwarding 呼叫转移Call line identity 呼叫线路识别Contact smart card 触点式智能卡Contactless smart card 非触点式智能卡Cybercrime 网络犯罪Digital envelope 电子信封Digital signature 数字签名Digital certificate 数字证书Digital currency 电子货币Destination address 信宿地址，目标地址Data base 数据库Data mining 数据挖掘E-commerce 电子商务M-commerce 无线商务E-billing 电子支票E-logistics 电子物流E-government 电子政务Encryption 加密Encryption algorithm 加密规则Encrypt and decrypt a message 对信息加密和解密Secret key 密钥private key encryption 私钥加密public key encryption 公钥加密Information superhighway 信息高速公路Information asymmetry信息不对称Information density信息密集Information Communication Technology 信息与通信服务home computer 家用电脑host computer 主机Hybrid fibre 混合光缆Coaxial cable 同轴电缆Metropolitan area 城域网／都市网Wide area networks广域网Token ring networks 令牌环形网Circuit switching 线路转换Routing algorithm 路径算法Bastion gateway 堡垒网关Subnet gateway 子网络网关Internet taxation 网络税收Strings of characters串联字串Search agents搜索代理服务器Search and retrieval搜索与检索Search engine搜索引擎Indexable web可检索网页Meta crawler高层搜索系统／高层查询系统Meta computer元计算机（网络虚拟超级计算机）Meta search tool高层搜索工具Multi-media computing 多媒体计算Log file 日志文件，记录文件Web site 网站Web bugs 网络故障Internet security 网络安全Privacy invasion 侵犯隐私Financial fraud 金融欺诈Confidentiality clauses 保密条款Smart card 智能卡Micropayment 微支付Payment activation code 支付激活码Online shopping mall 在线购物中心Online trading 在线交易Online lending 在线租赁Just-in-time 准时制Shopping cart 购物车Auction model 拍卖模式Storefront model 门店模式Portal model 门户模式Horizontal portal 横向门户Vertical portal 纵向门户Peer to peer commerce 对等商务palm handheld devices 掌上手持设备Password /pin number/personal identification number 口令/保密口令/个人身份号码Public peering points 公共对等汇接点Packet switching 封装交换/分组交换技术Short message service 短信服务Wireless application protocol 无线应用协议General packet radio service 通用分组无线业务Packet data transmission 分组数据传输Web surfer 网上冲浪者Click-and-mortar 鼠标加水泥（传统商务与电子商务的结合）Point-and-click 点击Killer Application 杀手程序（不间断多镜像技术，杀手应用程序）Supply chain management 供应链管理Supply chain orientation 供应链定向Third party logistics service 第三方物流服务Track and analyze data 跟踪分析数据Council of logistics management 物流管理委员会The National Computer Security Association 美国国家计算机安全联合会International telecommunication union (ITU) 国际电信协会略缩语：Absolute address (AA) 绝对地址（实际位置，AA地址）Integrated circuit card (IC card) 集成电路卡Electronic customer relationship management（E-CRM）电子客户关系管理Digital signature algorithm (DSA) 电子签名算法Digital signature standard（DSS）数字签名标准Data encryption standard (DES) 数据加密标准Public key infrastructure (PKI) 公钥基础设施Public-key cryptography standard (PKCS) 公钥加密Personal computer (PC) 个人计算机Uninterruptible power supply （UPS）不间断电源World wide web (WWW) 全球网万维网Bulletin board system (BBS) 公告栏系列Digital subscriber line (DSL) 数字用户线Graphical user interfaces (GUL) 图形用户接口Network access point（NAP）网络访问站点Standard generalized markup language (SGML) 标准通用置标语言Super Video graphics array (SVGA) 超视频图形显示阵列Dynamic HTML (D-HTML) 动态超文本标示语言Extensible Markup Language (XML) 可扩展链接标示语言Wireless markup language (WML) 无线链接标识语言Asynchronous digital subscriber loop（ADSL）异步数字用户环路High speed digital subscriber loop（HDSL）高速数字用户环路Virtual Private Network (VPN) 虚拟个人网络/虚拟专用网Internet protocol （IP）网际协议transfer control protocol （TCP）传输控制协议File transfer protocol (FTP) 文件传输协议Hypertext transfer protocol（HTTP）超文本传输协议Uniform resource locator (URL) 统一资源定位Domain name system（DNS）域名系统Security Socket Layer（SSL）加密套接字协议层，保密套接层协议Secure Sockets Layer (SSL) 安全对接层协议Secure Electronic Transaction (SET) 安全电子交易协议Post office protocol（POP）邮局协议Multipurpose Internet Mail Extension（MIME）多用途网际邮件扩充协议Simple mail transfer protocol (SMTP) 简单邮件传输协议Internet message access protocol (IMAP)消息访问协议/因特网电子邮件访问协议/因特网信息存取协议Random access memory（RAM）随机存储器Automatic number identifier（ANI）自动号码识别Automated Clearing House（ACH）自动化交易所Automated Teller Machine（ATM）自动柜员机Electronic Funds Transfer（EFT）电子资金转账Electronic Data Interchange（EDI）电子数据交换Electronic data interchange for administrators (EDIFACT)国际电子数据交换标准/国际EDI报文标准Electronic Bill Presentation and payment （EBPP）电子支票提示付款Personal Digital Assistant（PDA）个人数字/掌上助理Primary Domain Controller（PDC）主域控制器Open Financial Exchange（OFX）公开财务交换Optical character recognition (OCR) 光学字符识别技术V oice Over Internet Protocol（VOIP）基于网际协议的声音技术Global System for Mobile Communication (GSM)全球数字移动电话系统Time Devision Multiple Access（TDMA）时分多址技术Code Devision Multiple Access（CDMA）码分多址技术WCDMA宽带码分多址技术Data Storage（DS）数据存储器Kbytes (KB) 千字节Mbytes,Mbit, MB, 兆位/兆比特Gigabyte（GB）10亿字节Mirror backup system (MBS) 镜像备份系统The Internet Tax Freedom Act (IFTA) 网络税收特权法案International telecommunication union (ITU) 国际电信协会。
电子商务英语专业名词
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply 7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全：掌握电子商务领域的重要英语词汇，把握商机在如今数字化和全球化的时代，电子商务已经成为商业运营中不可忽视的一部分。
无论是为了拓展市场，还是为了与国际客户交流，掌握电子商务领域的英语词汇变得至关重要。
本文将为您提供一份电子商务英语词汇大全，助您更好地理解和应用电子商务。
1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营，不仅需要了解上述关键英语词汇，还需要不断学习和掌握行业的最新趋势和技术。
电子商务英语 00888 词汇表
certificate certification certify channel charge chargeback chase checklist circumstantial circumvent classic classification classify client clientele clip cluster cluster code cofounder coherent collaborative collective combination commence commission commitment commodity communal compelling competition competitor complacent complement complexity compliance component computer-facilitated concentrate concept concern concise concurrent conduct confidentiality confirm confirmation conflict confuse confusion consciousness consequence considerably consideration
名词 名词 名词 名词 名词 动词 名词 形容词 动词 形容词 名词 动词 名词 名词 名词 动词 名词 名词 名词 形容词 形容词 形容词 名词 动词 名词 名词 名词 形容词 形容词 名词 名词 形容词 动词 名词 名词 名词 形容词 动词 名词 及物动词 形容词 形容词 动词 名词 动词 名词 名词 动词 名词 名词 名词 副词 名词
不及物动词 （使）缩小，（使）减少，（使）降低
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电商专用术语_英文版
电商常用术语中英对照•CVR (Click Value Rate): 转化率，衡量CPA广告效果的指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）•PV (Page View): 流量•PV单价: 每PV的收入，衡量页面流量变现能力的指标•ADPV (Advertisement Page View): 载有广告的pageview流量•ADimp (ADimpression): 单个广告的展示次数•RPS (Revenue Per Search): 每搜索产生的收入，衡量搜索结果变现能力指标•ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。
利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。
又称会计收益率、投资利润率。
•UV(独立访客)：Unique Visitor•PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。
•SKU：SKU=Stock Keeping Unit（库存量单位）销售常用术语及释义1.时间2.生意衡量指标1) 销售指标•GSV Gross Sales Value Sell-in的销售额•NSV Net Sales Value Sell-in的销售额减去TP•Distribution 分销率 (ACN数据库可以查)2) 市场表现•Sales Value 消费者购买POS金额(offtake), 销售额•Sales Volume 消费者购买数量(offtake), 销量•Market share 市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标•MAC margin after conversion 公司计算毛利, NSV减去制造成本•OP Operating profit 运营利润(看最后赚钱不赚…)4) 客户角度•case-fill rate 订单满足率•Category Management 品类管理•Shopper traffic 客流量•Basket value 客单价5) 品牌角度•Awareness 品牌认知度•Trail 尝试率•Repeat 重复购买率•Loyalty 忠诚度•SOV 线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数•Benchmark 基准•Vs. target 和目标相比•Vs LY 和去年同期相比•Vs competitor 和竞品相比3.渠道1) Mega 大型•Hyper 超大型(收银台Checkout超过20个)•Cash & Carry 仓储式(如麦德龙, 收银台Checkout超过20个)•Large supermarket 大超市(收银台Checkout 7-19个)2) Middle 中型•Smaller supermarket (ss) 小超(收银台Checkout7-19个)•CVS 连锁便利店(一个收银台, 20家单店以上)•Counter store 柜台店•OSDO 批发市场•Special channel 特渠, 如加油站, 火车站…3) IC Impulse channel 冲动渠道•NCVS 非连锁便利店•Small store 夫妻老婆店4) B2B 团购4.销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下: Sell-in, Offtake, DTS5.产品分类1)Brand 分品牌Dove, SNK, Crispy, M&M’s2)Sub-Category 分品类•Bulk 散装•Sharing 分享装•Self-consumption 独享装•Gifting 礼盒6.销售人员•BDS Business development supervisor 销售主管•FOTG Feet on the ground 一线同事•BDR Business development representative 业务代表•JBDR Junior business development representative 初级业务代表•FLS Front Line Sales 前线实地销售•MER Merchandise executive representative 理货员7. 合作部门Franchise 品牌市场部 (品牌建设和开发, 更多是线上的投入, 以及新品开发) Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源)Trade marketing 市场推广部 (设计线下推广策略)Channel marketing 渠道推广部 (负责具体到活动SOP以及与销售同事沟通)Logistic 后勤 (物流)Finance 财务8. 价格表中的常见语RSP (Retail selling price) 零售价如43g, 6.5元Listing Price 供价如43g, 5.42元Margin 利润如, 43g, 20%Configuration 箱柜如心随 8*16, 一箱8盒, 每盒16个Excl VAT 不含增值税Incl VAT 含增值税9. 城市分类fortress city 堡垒城市 (BJ, TJ, SH, HZ, GZ, SZ)developing city 发展中城市(全国共38个)conversion city 转化城市10. 费用TP trade expense 投入给渠道的费用, 渠道受益CP consumer promotion expense 投入给消费者促销的费用, 消费者受益TTR trade term rebate 合同返点ATL Above the line 线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line 线下投入(如店内促销, 派发, 形象…)11. 必胜战役 Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK) 士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting) 礼盒战役MWB N (New needs) 开发新需求(包括M&M’s以及新品)12. 销售衡量指标 Sales MetricsUniverse 存在店数Coverage 覆盖店数Distribution Points 分销点Hero SKU 英雄SKUAverage product line 平均产品线A-Display A陈列Activity evaluation 活动评估Turnover 人员流动NSV Gr NSV增长率Channel P&L 渠道的财务状况13. 其他•POP point of promotion 促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点) •POS point of sales 销售点。
电子商务专业术语中英对照.doc
消费者对行政机构
Consumer-to-administrations
C2A
38
内容管理
Content Management
39
转化率
Conversion Rate
CR
40
每次动作成本
Cost Per Action
CPA
r Click
CPC
42
销售分成
Cost Per Sales
EDP
58
电子邮件营销
Electronic Direct Marketing
EDM
59
电子邮件营销
Electronic Direct Marketing
EDM
60
电子资金转账
Electronic Funds Transfer
EFT
61
电子贸易
Electronic Trade
ET
62
电子集市
E-Marketplace
电子商务专业术语（中英对照）
序号
术语中文
术语英文
缩写
1
客户争取成本
Acquisition Cost
2
广告屏蔽软件
Ad-blocking software
3
可定地址媒体
Addressable media
4
广告-收费混合模式
Advertising-subscription mixed revenue model
FR
74
经常问到的问题
Frequently Asked Questions
FAQ
75
订单履行公司
Fulfillment manager
76
电子商务英语 00888 词汇表
名词 名词 名词 名词 名词 动词 名词 形容词 动词 形容词 名词 动词 名词 名词 名词 动词 名词 名词 名词 形容词 形容词 形容词 名词 动词 名词 名词 名词 形容词 形容词 名词 名词 形容词 动词 名词 名词 名词 形容词 动词 名词 及物动词 形容词 形容词 动词 名词 动词 名词 名词 动词 名词 名词 名词 副词 名词
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B 放弃，抛弃，离弃，丢弃 到国外，在海外 地则的，完全的 可接受的，合意的，令人满意的 接受，接纳; [金融]承兑; 无怨接受（逆境、困境等）; 赞成 使用，获取，接近，进入 易接近的，可理解的，易使用的 （向„“）欢呼，喝彩，称赞 热烈欢迎，赞誉，赞扬 陪伴，陪同，附加，补充 会计，会计学，记账 精确的，准确的，正确无误的 承认，鸣谢 获得，取得，学到 谚语，格言 适应的，自适应的 额外的，附加的，追加的 解决，处理，对„，，发表演说 足够的，充分的，合乎需要的 足够地，充分地 优势，有利条件 不利的，反丽的 影响 使隶属于，接纳„“为成员 买得起，负担得起，提供，给予 代理机构，代办处 协定，协议，合同，同意，一致 运算法则，演算法，计算程序 使—致，使成一线，使结盟 结盟，同盟，联盟 分配，分配物，份额 替代的． 分析（复数：analyses） 分析师，化验员 没有活力的，无精打采的 动画片制作，动画片，生气，活泼 每年的，一年的 元名的，匿名的，没有特色的 预期，预料 古玩，古董 出现，显现 小应用程序，小程序 可应用的，适用的，合适的 应用软件，应用，申请（书） 适用，适合，申请 着手处理，接近 大约的，大概的 古代的，过时的，陈旧的 结构上的，建筑土的，建筑学的 可论证地，可以说 论据，论点，讨论，争吵 一大批，一系列，一群 漓魑地表达
电子商务平台英语词汇大全了解电商平台运营的关键词
电子商务平台英语词汇大全了解电商平台运营的关键词在当今数字化时代，电子商务平台已经成为了商业运营的重要方式之一。
为了更好地了解和运营电商平台，掌握相应的英语词汇是至关重要的。
本文将为您提供一份电子商务平台英语词汇大全，帮助您更好地理解和应用于电商平台运营。
一、平台基础词汇1. E-commerce（电子商务）: It refers to the buying and selling of goods and services over the internet.2. Platform（平台）: It is a digital space or website that provides a place for businesses and customers to interact and conduct transactions.3. Online Marketplace（在线市场）: It is a platform where multiple sellers can sell their products or services to customers.4. B2B（Business-to-Business）（企业对企业）: It refers to the business transactions between two or more companies.5. B2C（Business-to-Consumer）（企业对消费者）: It refers to the business transactions between a company and individual consumers.6. C2C（Consumer-to-Consumer）（消费者对消费者）: It refers to the business transactions between individual consumers.7. M-commerce（Mobile Commerce）（移动商务）: It refers to the buying and selling of goods and services through mobile devices.8. Payment Gateway（支付网关）: It is an online service that processes payments from customers to sellers.9. Logistics（物流）: It refers to the process of planning, implementing, and controlling the flow of goods from the point of origin to the point of consumption.10. Customer Support（客户支持）: It refers to the assistance and guidance provided to customers regarding products, services, or any other issues they may have.二、电商平台功能词汇1. Product Listing（产品列表）: It refers to the display and description of products or services on the platform.2. Search Engine Optimization（搜索引擎优化）: It is the process of improving the visibility and ranking of a website in search engine results.3. User Interface（用户界面）: It refers to the visual elements and design that allow users to interact with the platform.4. Shopping Cart（购物车）: It is a virtual cart that allows users to store selected items before checkout.5. Wish List（心愿单）: It is a feature that allows users to save and track products they are interested in purchasing.6. Order Tracking（订单跟踪）: It is the ability for customers to track the status and location of their orders.7. Customer Reviews（客户评价）: It is the feedback and opinions provided by customers regarding their experience with a product or service.8. Seller Rating（卖家评级）: It is the evaluation and rating given to sellers based on their performance and customer satisfaction.9. Promotions（促销活动）: It refers to the marketing activities and offers aimed at attracting customers and increasing sales.10. Analytics（分析）: It refers to the collection and analysis of data to gain insights and make informed business decisions.三、电商平台营销词汇1. Target Audience（目标受众）: It refers to the specific group of people that a marketing campaign is aimed at.2. Social Media Marketing（社交媒体营销）: It is the use of social media platforms to promote products or services.3. Influencer Marketing（影响者营销）: It is a form of marketing where influential individuals promote products or services to their followers.4. Email Marketing（电子邮件营销）: It is the use of email to send promotional messages, updates, or newsletters to customers.5. Content Marketing（内容营销）: It is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain customers.6. Paid Advertising（付费广告）: It refers to the practice of paying for ad space on platforms to promote products or services.7. Affiliate Marketing（联盟营销）: It is a performance-based marketing strategy where affiliates earn a commission for promoting products or services.8. Conversion Rate Optimization（转化率优化）: It is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form.9. Retargeting（再营销）: It is a technique that involves showing ads to users who have previously visited a website, encouraging them to return and complete a purchase.10. Viral Marketing（病毒式营销）: It is a marketing strategy that aims to create content that spreads rapidly and widely among the target audience.总结：通过学习和掌握电子商务平台的英语词汇，您将能更深入理解和运营电商平台，为您的电商业务带来更多机遇。
电子商务英语词汇
(6)Enterprises and service providers can brand the Mobile Studio and customize its lookand-feel and content in order to integrate it with existing portals. 企业和服务提供商可在 mobile studio上添加一些自己的 东西，改变其外观和内容以将 其集成到现有的门户。
6. Usually reliability and consistency in the level of service are more important than speed. If a promise is made, it must be kept. 通常情况下，服务水平的可靠性和 一致性比速度更重要。一旦承诺做出， 就必须信守。
（1）The General Logistics Department organizes and leads the army's logistics work. 总后勤部负责组织领导全军后 勤工作。
ቤተ መጻሕፍቲ ባይዱ
（2） In fighting a war we need a variety of skills, including those related to logistics. Logistics is an essential part of warfare. 打仗有多种手段，包括那些和 后勤相关的技术后勤。搞后勤是 打仗的重要部分。
7. Information permeates the
logistics system, but, like goods, it must go to the right people at the right time in a useful form. Permeate ：spread or diffuse through
电商常用术语英文缩写
电商常用术语英文缩写随着电子商务的不断发展，电商行业术语也越来越多样化和复杂化，为了提高效率和方便交流，人们开始使用英文缩写来代替长难记的术语名称。
本文将为大家介绍电商常用术语英文缩写。
1. B2B：Business to Business，指的是企业之间的商业交易，如供应商和采购商之间的交易。
2. B2C：Business to Customer，指的是企业与消费者的商业交易，如在线零售商和消费者之间的交易。
3. C2C：Customer to Customer，指的是消费者之间的交易，如在线拍卖网站上的交易。
4. CPA：Cost per Action，指的是广告主向网络媒体付费的形式，要求用户在广告页面执行特定操作才能让广告主支付费用，如点击广告、填写表单等。
5. CPC：Cost per Click，指的是每次点击广告需要支付的费用，通常用于搜索引擎广告和社交媒体广告。
6. CTR：Click Through Rate，指的是广告点击率，即广告被点击的次数与广告展示次数的比例。
7. CRM：Customer Relationship Management，指的是客户关系管理，是一种管理与客户之间关系和数据收集的方法和模型，旨在提高客户满意度和忠诚度。
8. DNS：Domain Name System，指的是域名系统，用于将网站域名转换为IP地址以便在Internet上进行通信。
9. ERP：Enterprise Resource Planning，指的是企业资源计划，是一种集成管理企业核心业务的软件系统，包括财务、人力资源、供应链管理等的管理。
10. KPI：Key Performance Indicator，指的是关键绩效指标，是用于衡量公司业绩和达成目标的指标。
11. O2O：Online to Offline，指的是线上到线下的商业模式，如在线购物后到实体店自取商品。
12. ROI：Return on Investment，指的是投资回报率，是一种用于衡量投资收益率的指标。