康师傅产品营销策划书

康师傅产品营销策划书

目录

一、活动背景……………………………………

二、活动目标……………………………………

三、活动主题……………………………………

四、基本活动程序……………………………………

五、传播与沟通的方案……………………………

六、经费预算…………………………………

七、效果预测…………………………………… of transport and the custody 4.1.2.1.1 cable in transport process in the not should makes cable and the cable disc by injury, is strictly prohibited will cable disc directly by car Shang push Xia, cable disc not should flat put transport and the storage; transport and the scroll cable disc Qian, must guarantee cable disc firm, cable around tight, and Must follow when scrolling arrows on the cable drum instructions or entangle the cable direction. And its annexes

4.1.2.1.2 cable arrived at the scene, checks should be carried out promptly, the technical documentation of the products should be complete, cable length should conform to the drawings, specifications, requirements, attachments should be complete, cable termination should

be tight. 4.1.2.1.3 cable should focus on the store, and shall identify the model, specification. Storage cables should be dry, without water. 4.1.2.2 of cable protection pipe processing and laying 4.1.2.2.1 cable protection pipe must be perforated, cracks and significant depressions, smooth inside walls should be, cable protection pipe may not have severe

corrosion, susceptible to mechanical damage and buried at the larger force, sufficient strength of pipe should be used. 4.1.2.2.2 cable protection tube processing, the tube free of burrs and sharp edges and corners, and trumpet. Cable protection pipe after bending, there should be no cracks, the degree of bend flat should not be bigger than the outside diameter of the pipe 10%; cable protection pipe bend radius should not be less than the penetration of the minimum permissible bending radius of the cable. Cable protection pipe inner diameter and outer diameter of the cable than not ... Hurt, well insulated. 4.1.4.2 cable lines should be placed securely, strength and length of the steel shaft should tie in with cable reel weight and width. Before laying should be calculated according to the design and the physical path length of each cable, arrange each cable, reducing the cable connectors.

4.1.4.3 cable spacing of the support

前言

面对更多的产品竞争以及迅速扩张的需求市场，企业迅速提示品牌，抢占市场有利位臵，使需求市场的更大空间归自己所有，在市场份额及品牌都能做到领导规模时，企业需要利用品牌的优势以降价来挤压竞争品牌品，拥有更多的市场份额。

产品市场认知度提升，市场选择性需求与潜在需求迅速扩大，整体市场销售量迅速提高，产品利润上升，市场竞争日趋激烈。这一阶段的广告创作以创建产品品牌，提高品牌知名度，开拓市场为目标。并采取以产品品牌形象广告宣传与企业形象广告带动产品品牌发展为主的广告策略重点。

康师傅高校品牌推广事件，依据品牌营销的角度贴合最具消费能量的消费者群体，进行再一轮品牌提升攻势～

一、活动背景分析

大学生消费群体对于方便食品品牌的选择，还具有明显的倾向性和随众性。

大学生消费群体是一个比较特殊化的人群，他们注重对新鲜事物的关注和尝试，随着市场中不断涌出的新方便食品品牌，大学生对以往的品牌性消费的程度会逐渐降低，造成大品牌的消费群体逐步流失，这就需要不断的进行品牌以及新产品的宣传推广，以达到建立品牌消费群体回流的目标;高校消费群体康师傅品牌传播势在必行。品牌关心这一庞大消费群体的实际需求，增加有效的品牌服务功能以及相关康师傅品牌健康理念的传播。从而能够最大程度的增强企业提高市场占有率的份额，实现康师傅品牌在市场竞争中“霸主”地位～

二活动主题

主题(一)“康师傅”,,康康小厨房

主题 (二)“康师傅”,,康康妙厨

主题 (三)“康师傅”,,健康活力吸溜族

ius of the cable. Cable protection pipe inner diameter and outer diameter of the cable than not ... Hurt, well insulated. 4.1ng radr of the pipe 10%; cable protection pipe bend radius should not be less than the penetration of the minimum permissible bendiotection pipe after bending, there should be no cracks, the degree of bend flat should not be bigger than the outside diameteble prould be used. 4.1.2.2.2 cable protection tube processing, the tube free of burrs and sharp edges and corners, and trumpet. Caay not have severe corrosion, susceptible to mechanical damage and buried at the larger force, sufficient strength of pipe shpipe mable protection pipe must be perforated, cracks and significant depressions, smooth inside walls should be, cable protection