2020年商务英语BEC中级考试阅读资料三

2020年商务英语BEC中级阅读理解模拟题及答案

2020年商务英语BEC中级阅读理解模拟题及答案A modern bank provides many services other than checking accounts. ____1____If you went to a bank to open a savings account, youwould go through almost the same procedures followed in applying for a checking account. ____2____ Then you would be given a passbook in which your initial deposit would be recorded. All deposits and withdrawals from your account are entered into your passbook. ____3____ With a regular passbook savings account, you would be able to withdraw money wherever you needed it. All you would have to do is fill out a withdrawal order and present it, along with your passbook to the teller.All banks pay interest on savings accounts. ____4____ Banks also pay interest at different times. ____5____ Suppose, for example, that on January 1, you deposited $ 1,000 in a bank that paid 4 1/2 percent interest semiannually. By July1,you would have earned $ 22.50 interest. This interest would automatically be credited to your account; and of you left it in the bank, along with your original deposit, you would receive interest on $ 1,022.50 for the next six-month period. That is, your interest would be compounded.A. But the majority of them pay semiannually, that is, every six months.B. The interest rate varies from bank to bank, but the general range is from 4 1/2 to 6 percent.C. This means that passbook contains an actual record of all transactions made and that you know the exact amount of savings you have at any one time.D. One of these is checking accounts.E. First you would be asked to fill out a signature card.F. But most banks pay interest at the end of a year.G. One of the most important of these is regular passbook savings.H. One can withdraw money whenever necessary.参考答案：1.G;2. E;3. ;4. B;5. A。

2020年商务英语BEC中级模拟阅读题

2020年商务英语BEC中级模拟阅读题Special Introductory Offer!Gain a working knowledge of the topBusiness books – rapidly and easilyNow you can read the best business books - in just 15 minutes each!It’s the executive dilemma of the Nineties：information overload. ____(example).____ There should be a simpler way to keep track of the latest ideas. And there is.A systematic solution：Suppose you had an assistant who screened and selected only the quality books for you. ____ (8)____ . So you could obtain a working knowledge of the book’s contents in afraction of the time. Now you can have that assistant with Executive Book Summaries. Every month, you receive quick-reading, time-saving summaries of the best new business books. ____(9)____ . This means that rather than taking five to ten hours to read, it takes just 15 minutes!How you’ll benefit.Executive Book Summaries, designed for the busy executive, are a solution to the growing management problemof too much to read and too little lime to do it.Improve your business confidence.You gain a real understanding of the key points of the best new business books.Learn more, remember more.We’ve taken account of extensive researc h into the memory functions of the human brain ____(10)____ .Get ideas you can use.____(11)____ . In a summary, these ideas are more accessible and ‘actionable’.Cut hundreds of hours off your reading load.How often have you opened a new book with great expectations - only to find it a huge disappointment?____(12)____The books we summarise cover just about every subjectyou need to know, from management techniques to guidance on your career.A) These introductory texts are the most important books and using them can pay big dividends.B) Discover practical tips and techniques you can apply without delay.C) In order to avoid this problem, we select for youonly the truly worthwhile titles and reject the rest.D) According to studies published in psychology journals, you retain the content of a summary better than a book.E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.F) With the breadth and depth of knowledge gained from books, it is less likely that you’ll be caught off guard.G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.H) There’s a sample of the superb business titles that we summarise for you.I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up withall the new business books.参考答案：8.E 9.G 10.D 11.B 12.C。

2020最新BEC中级阅读材料精选

2020最新BEC中级阅读材料精选为了让大家更好的准备商务英语BEC考试，给大家整理了BEC中级阅读材料,下面就和大家分享，来欣赏一下吧。

BEC中级阅读材料：中国今年IPO融资将达610亿美元中国今年IPO融资将达610亿美元中国的能源集团中石油(PetroChina)将于本周在上海上市交易，届时，中国内地今年公开发行额将达到610亿美元的创纪录水平，领先于纽约、伦敦和香港。

The value of mainland China’s public offerings for this year will hit a record $61bn (?42bn, ￡29bn) this week when PetroChina debuts in Shanghai, leaving New York, London and Hong Kong trailing in its wake.中石油股票将于今日在上海开始挂牌交易，它在首次公开发行(IPO)中募集了89亿美元，成为今年中国规模的IPO。

PetroChina shares will start trading in Shanghai today, having raised $8.9bn in mainland China’s largest initial public offering this year.在中石油A股上市之前，近期A股市场进行了数次规模高达数十亿美元的发行，包括一些内地银行、保险公司及能源公司。

中石油目前是全球市值第二大公司，仅次于埃克森美孚(Ex.xon Mobil)。

The listing of China’s biggest energy group, currently the world’s second most valuable company behind Ex.xon, follows several recent multi-billion dollar A-share listings of Chinese banks, insurance and energy companies.中石油是中国石油天然气集团公司(China National Petroleum Corp) 的一家子公司，目前已经在香港证交所上市。

2020年中级bec真题解析

2020年中级bec真题解析大家还在找bec的真题吗？这里店铺已经帮你整理好了2020年中级bec真题解析，更多bec学习资料尽在店铺！2020年中级bec真题Critical PathWhen David Hayden realised his company was heading for trouble, he took drastic measures to get it back on track David Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didn't understand the product or the sector,' says Hayden. The heads of department didn't communicate and they didn't lead.' But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the company's turnaround. 'You've got to sortout the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didn't have bad feelings about me. I told them that I knew I could get the company on its feet again.' He was authorised to make whatever changes were required, and his first act was to find people within the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. 'Everyone left the office at five on the dot - they couldn't get away quickly enough. To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them.' In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. 'A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble,' is his message. 'Or if you often have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.'By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. 'One thing that helped save us was that our technology worked,' says Hayden. 'With 20 million email accounts, we never lost a single major client because the product kept on working.' Withideas for a fresh venture demanding his attention elsewhere, Hayden has moved on. 'It was time to go,' he says. 'I'm not a turnaround specialist. I prefer start-ups.'13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security.B The investors were calling for changes to the company structure.C The management was misleading the staff about the company's position.D The board of directors did not realise the scale of the company's problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Hayden's policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside officehours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.2020年中级bec真题解析这篇文章名为《Critical Path》，字面上理解是关键路径，但在此文中是指一个公司的名字。

BEC商务英语中级考试阅读真题

BEC商务英语中级考试阅读真题为了让大家更好的学习商务英语BEC考试，我给大家整理了BEC商务英语中级考试真题,下面我就和大家共享，来欣赏一下吧。

BEC真题一Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to play.Employees are a companys new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a companys success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....Thats no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isnt affected by or doesnt impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as What do they actually contribute?(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the professions growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since its one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other peoples leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a companysoperations.G On the other hand, recruiting the wrong staff can lead to disaster.这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。

BEC商务英语中级阅读精品讲义(3)

BEC商务英语中级阅读精品讲义(3)（2021最新版）作者：______编写日期：2021年__月__日第三课试题 10Example:The job offers perks in addition to the basic salary.Answer: D1. Experience in advertising would be helpful in this job.2. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores.3. Three years’ experience would not be enough for this job.4. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes.5. In this job you would take charge of a product which has been on the market for many years.6. To get this job it is not necessary to have work experience.7. Such a high-ranking position does not come up very often.AProduct ManagerThis company has at present about 30% of the market and a turnover of more than ￡500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful.BGroup Product ManagerThis is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of ￡80 million and a team of three managers. Applicants need to have a minimum of five years’ experience in product management. A market research qualification wouldbe an advantage.CManagement TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills.DMarketing ExecutiveThis important position has recently been created by one of the country’s leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years’experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recentlylaunched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.3、招生广告试题 5Example: You would learn about deductions from salaries.Key: C1. You need to have worked in an office before attending this course.2. You would learn something about preventing accidents at work.3. You would be able to sit an examination in typing.4. This course is useful if your job involves greeting people and dealing with enquiries.5. This course would suit someone with budgetary responsibility.6. You would get practice in helping people in a group to communicate.7. You would learn how to change the appearance of a letter or memo.A.Tuesday 13.00-15.00This course provides training in arranging meetings, conducting them effectively and making travel arrangements. The topics will include drawing up agendas, preparing for meetings, introducing speakers or participants, managing discussions successfully, keeping to an agreed timetable, and writing follow-up reports. Previous experience of typing and general office work are essential for this course.B.Mon, Thu, Fri 10.00-12.00This courses is intended both for beginners and for those who have reached an elementary level in typewriting. You will have the opportunity to develop your skills on up-to-date electronic equipment, gaining experience of producing all kinds of typed material in a variety of modern layouts. Students will be given ample oppor tunities for “hands on” experi ence of word-processing on the latest personal computers. Typewriting tests can be taken for widely recognised qualifications.C.Monday 9.00-11.00This course is designed to provide students with experience of operating a set of accounts, comparable with those of a small family firm, and of dealing with the more general financial aspects of running a small business. Topicswill include profit and loss, maintaining records efficiently, cash payments, taxation, insurance and computerised accounting. External examinations can be arranged.D.Friday 11.00-13.00Participants on this course will develop their telephone skills and reception techniques in practical situations. Other topics included in the course are dealing with correspondence, the latest development in fax equipment and photocopiers, and the advantages these new facilities offer. The course also covers health and safety, including recent important changes in safety regulations governing the workplace.。

2020年中级bec真题解析

2020年中级bec真题解析大家还在找bec的真题吗？这里店铺已经帮你整理好了2020年中级bec真题解析，更多bec学习资料尽在店铺！2020年中级bec真题Critical PathWhen David Hayden realised his company was heading for trouble, he took drastic measures to get it back on track David Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didn't understand the product or the sector,' says Hayden. The heads of department didn't communicate and they didn't lead.' But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the company's turnaround. 'You've got to sortout the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didn't have bad feelings about me. I told them that I knew I could get the company on its feet again.' He was authorised to make whatever changes were required, and his first act was to find people within the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. 'Everyone left the office at five on the dot - they couldn't get away quickly enough. To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them.' In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. 'A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble,' is his message. 'Or if you often have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.'By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. 'One thing that helped save us was that our technology worked,' says Hayden. 'With 20 million email accounts, we never lost a single major client because the product kept on working.' Withideas for a fresh venture demanding his attention elsewhere, Hayden has moved on. 'It was time to go,' he says. 'I'm not a turnaround specialist. I prefer start-ups.'13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security.B The investors were calling for changes to the company structure.C The management was misleading the staff about the company's position.D The board of directors did not realise the scale of the company's problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Hayden's policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside officehours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.2020年中级bec真题解析这篇文章名为《Critical Path》，字面上理解是关键路径，但在此文中是指一个公司的名字。

2020商务英语BEC中级阅读理解练习题

2020商务英语BEC中级阅读理解练习题For each blank(8-12),mark one letter(A-G)on your Answer Sheet.34、回答34-38题：15 June 1993Ms. Martha WestonWord Processing SupervisorABC CompanyPost Office Box 107228 King's Street LondonDear Ms. Weston,Performance of the CPT EquipmentI'm pleased to tell you about our experience with the CPT Word Processor as you requested recently. G (example) I assume you have looked at several machines and have narrowed down your choices. Here are my observations.An approach to adopting word processorsEighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. (8)_______The stations are arranged in pairs so each pair can share a commonprinter. (9)_______We use the equipment as dedicated word processors, although we do have the ability to link up withour computer installations.The step-at-a-time development of our word-processing center has, we think, saved us money and training time.(10)_______PerformanceIn terms of performance, the CPT equipment is excellent. (11)_______ Moreover our service contract and warranty have covered all maintenance costs. We have software packages that check spelling and signal when a mistake occurs.(12)_______Using both printers, we recently prepared 1, 200 individually typed letters for mailing in under four hours.We have no complaint about our preparation of executive reports.A．We have not yet experienced mechanical problems SO far．B．Also it has reduced the confusion that exists about buying software packages．C．The train stops at each station for only fifteen minutes．D．We began with two work stations and now have four．E．Our routine letters are prepared from disc—stored masters．F．The Rotary W printer prints with a speed of 45 characters a second can easily handle two input stations．G．We are pleased with its performance and multi-functions．第(8)题答案是35、第(9)题答案是36、第(10)题答案是37、第(11)题答案是38、第(12)题答案是For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.39、回答39-44题How to Read Annual ReportsFirst, turn back to the report of the certified public accountant. This third-party auditor will tell you right off the bat if Galaxy's report conforms with"generally accepted accounting principles". Then go to the footnotes. Check to see whether earnings are up or down. The footnotes often tell the whole story.Next, turn to the letter from the chairman.Typically addressed "to our shareholders," it's up front in more ways than one. The chairman's tone reflects the personality and well-being of the company. In his letter, the chairman should tell you how the company fared this year. But more importantly, the letter should tell you why. Keep an eye out for sentences that start with "Except for..." and " Despite the ..." They are clues to problems. On the positive side, a chairman's letter should give you insights into the company's future and its stance on economical or political issues that may affect it.。

2020年商务英语BEC中级阅读模拟试题

2020年商务英语BEC中级阅读模拟试题Questions 1-7Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.Example：0 This post involves some secretarial duties.0 A B C D1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.A BUSINESS MANAGERYou will be responsible for ourglobal business within specific countries and will have agood understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.B DEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women’s fashion and willhold a degree in design with a business studies component.C LEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills inorder to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.D REGIONAL LEISURE SITES MANAGERYou will beresponsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.参考答案：1. C 2. B 3.A 4.B 5.A 6.D 7C。

2020年商务英语BEC中级阅读试题练习

2020年商务英语BEC中级阅读试题练习Questions 8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year.(8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee isa tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, whothen sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year’s seminar on coff ee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.参考答案：8.F 9.G 10.E 11.B 12.C。