最新商务英语(BEC)中级考试真题及答案
最新商务英语(BEC)中级考试真题及答案1
最新商务英语（BEC）中级考试真题及答案Issues in the recruitment worldIn the competitive world of investment banking, good senior executives are not easy to find. So what should the industry'shard-pressed directors do when they need to find senior staff? Increasingly, they decide to call in the headhunters. These are busy and profitable times for the recruitment agencies that dominate the world of executive search and selection.(0) .....They needed new people to revitalise their operations, and the result has been a boom in the recruitment market. Pinnacle, a leading recruitment agency, has helped various UK investment banks to rebuild their entire senior management teams. It is hard to overstate the significance of this. (8)............But now everything has changed, and Pinnacle is not the only major player in the field. Some analysts believe that rival recruitment specialists ALT Associates has a larger share of the market. However, there is little doubt that over its 13-year history, Pinnacle and its chairman, Matthew Edwards, have built up an impressive reputation.Edwards estimates that his company controls between 10 and 15 per cent of the headhunting market for senior investment banking jobs in the UK. (9)............Rather, it is the high-calibre jobs and peoplethat Pinnacle deals with that define the company's success. For example, the company was recently commissioned to find a new chairman for NBS Bank, a vacancy that was one of the most talked about in the banking world.Most HR directors recognise that headhunters such as Pinnacle play a valuable role in the recruitment process.(10)............Some are concerned that a few companies, including Pinnacle, have too much power over high-level recruitment.(11)............As Tim Davidson, HR Director at Cawfield Bank, explains, They can be kingmakers. These are the people who decide who gets a future and who doesn't. If Edwards forms a view about an individual, it can affect their ability to get a particular job. That view could just have been formed on a bad day.' (12)............ Final decisions in the selection process are always taken by his clients, he says, whoever they are.The role of headhunters should not be exaggerated. Many companies never use them. But as top executives are hard to find, there will always be a role for people like Matthew Edwards.A Although others may put it lower, it is important to remember that the company's reputation is not based on market share alone.B Their chief worry is that the headhunters can now make or break managerial careers.C According to Edwards, this is a further indication that the wayPinnacle searches for a candidate tends to favour a certain type of manager.D But this acceptance does not mean they are universally happy, either with the state of the market or with Pinnacle's role within it.E Until a few years ago, even the biggest companies were unlikely to use headhunters to fill more than one or two jobs a year.F Edwards objects to this suggestion, claiming that all he does is find candidates and encourage them to apply for a particular post.G A number of big investment banks recently decided to make changes to their management boards after disappointingend-of-year results.《Issues in the recruitment world》，招聘世界里的话题。
剑桥BEC商务英语中级阅读真题及参考答案
剑桥BEC商务英语中级阅读真题及参考答案推荐文章BEC中级阅读真题答案解析热度： BEC商务英语中级阅读真题及参考答案热度： BEC商务英语中级阅读真题精讲热度： BEC中级阅读真题详解：TroublewithTeamwork 热度：BEC中级阅读真题解析热度：bec中级其实不算特别难，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来剑桥BEC商务英语中级阅读真题及参考答案。
剑桥BEC商务英语中级阅读真题及参考答案1Personal Assistant of the Year0 Anne-Marie Garrard was shocked when it was announced that she had won the00 Personal Assistant of the Year award. ‘The other candidates seemed me34 to be very strong, and I have to say I found that the selection procedure really35 hard,' she says. 'I didn't think I had any chance of winning. When I heard my36 name, my legs were so weak I could only hardly stand up,' she laughs. So37 how is 'the best' personal assistant chosen from a group of so extremely good38 and very different individuals? The final decision was reached after a39 day-long session of the tests, interviews and exercises. Garrard believes40 the skills she uses in her job helped her how to perform well. For instance, although41 most of her work is for her company's Managing Director, she works for six bosses42 in all, so she always tries out to be prepared for anything that might happen.43 As for the future, her firm has closed for its summer break now; as soon as44 they will open again, there is a pay rise waiting for her. But Garrard is not45 going to be relax. She says, 'There's always room for personal development.You must keep trying to improve.这篇文章讲的是一个女生获得个人助理奖后的情况。
最新商务英语(BEC)中级考试真题及答案2
最新商务英语（BEC）中级考试真题及答案1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6 the first sector to price products according to how much customers were prepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customersinto categories, based on their willingness to pay.B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.这篇文章主要是关于定价(pricing)的。
(完整word版)BEC中级真题(第二辑)答案和听力原文
BEC中级真题（第二辑）答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37。
WHILE 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones，I have noticed that you often arrive late for work， especially on Monday mornings。
As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you。
Come and see me tomorrow at 9 a.m。
in my office。
Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002. FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown。
商务英语BEC中级试题及参考答案
商务英语BEC中级试题及参考答案商务英语BEC中级试题及参考答案三人行，必有我师焉。
择其善者而从之，其不善者而改之。
以下是店铺为大家搜索整理的商务英语BEC中级试题及参考答案，希望对正在关注的您有所帮助!Ⅰ 词汇测试题：(2题，每题10分，共20分)1. 该组有10个商务英语英文词或词组，下面均有英文词或词组来进行解释。
请将正确的选项标出，要求英英转换意义准确，符合商务英语规范。
(10分)(1) currencyA. the money in use in a particular countryB. flow of priceC. at presentD. deposit in the bank(2) varyA. to change or be differentB. to chooseC. to apply forD. to refuse(3) tumbleA. to be trapped in difficultyB. to fall quickly and without controlC. to be tired of doingD. to become less in number or smaller(4) breachA. an act of breaking a law, promiseB. a specialized companyC. a part of an institutionD. an agreement or contract(5) take the law into their own hands.A. to solve the problem by themselvesB. to break or violate the lawC. to explain the clauses in the lawD. to understand the law as they think(6) seminarA. survivalB. study of a universityC. sightseeingD. social setting(7) graceA. a person who controls propertyB. a period of time allowed before sth. happensC. a generally accepted opinionD. a way of dealing with a problem(8) vetoA. a refusal to allow sth. to be doneB. a particular right to do sth.C. an amount of money paid to obtain insuranceD. disagreement or unfriendliness(9) priorityA. to pose a threatB. to produce life cycleC. being priorD. to meet expenses(10) to fluctuateA. to add several things togetherB. to produce or provide something officialC. to change or varyD. to judge or decide something2. 该组有10个商务英语英文词或词组，下面均有汉语词或词组来进行解释，请将正确项选出，要求英汉转换意义准确，符合商务英语规范。
BEC中级英语真题考试真题及解析
BEC中级英语真题考试真题及解析1.SHEER GENIUS - OR A WASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan WorthinIf one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.' Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditional organisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up. But if they succeed, your organisation stands only to gain.'2.问题13 It is important for a company to encourage original thinkers becauseA this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should beA helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs toA provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.3.答案及解析《Sheer genius—or a waste of time》，纯粹是天才，还是浪费时间?文章讲的是公司里的那些有创意的人(original thinkers)，他们对于公司的存在到底有什么价值，公司又该怎么利用他们?13题，问对于公司来讲鼓励有创意的人很重要的原因是什么。
最新BEC中级真题3答案和听力原文
真题3阅读和写作答案VANTAGE3KEY TO READING & WRITINGTEST 1ReadingPart 11 B2 D3 C4 A5 B6 C7 APart 28 B 9 A 10F 11 D 12 EPart 313 A 14 B 15 C 16 B 17 A 18 DPart 419 A 20 C 21 D 22 D 23 A24 C 25 B 26 D 27 C 28 D29 C 30 A 31 B 32 D 33 CPart 534 WITH 35 CORRECT 36 TO 37 CORRECT 38 SO 39 THESE40 ABOUT 41 ALTHOUGH 42 HA VING 43 CORRECT 44 TOO 45 THAT WritingPart 1From: Petar KoevT o: All StaffDate: 27 March 2004Subject: Computer SystemI want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank vou.Band 5All the content points are clearly addressed, and the language is well controlled and concise, making use of a range of suitable expressions.Part 2Report on: More staff in our departmentDate: 27.03.2004IntroductionThis report aims to explain why our departmentneeds more staff.FindingsThe latest statistic comparing the number of staffin our department and the average number ofunits ordered points out the main reason for morestaff. While the number of ordered units grow upfrom only 200000 to 400000 within 2 years thenumber of staff grew only by 5 people. The StaffNewsletter of February 2004 is about the big neworder from an international company. But becauseof the increase of annual holiday to 5 weeks peryear there will be not enough staff for all thework. Another reason for more staff is that wewill have fewer delays.ConclusionThere are many reasons which explain theimportance of more staff. It is especially importantfor reducing the number of delays in delivery andto optimise the workflow.RecommendationsMore staff does not only mean more costs, it alsomeans satisfied customers.Band 4All the content points have been addressed with reasonable attempts at development. The report is generally well organised and it is cohesive and concise. Overall, the language used is accurate and includes a good range of grammar and vocabulary.Test 2ReadingPart 11 C2 B3 A4 C5 D6 B7 DPart 28 C 9 F 10 A 11 E 12 DPart 313 A 14 B 15 B 16 A 17 C 18 DPart 419 C 20 D 21 A 22 C 23 D24 D 25 B 26 A 27 D 28 C29 D 30 A 31 A 32 C 33 BPart 534UP35ADVERTISING36CORRECT37BEING38THE39SOMETHING40OUT41CORRECT42CLOSEL Y43MAKING44PUT45CORRECTWritingPart 1Dear team members.I am writing to inform you that we are told to make an advertising campaign for the new products - video players. Taking the cost of the advertisement into account.I have chosen to advertise them on radio. I believe it would have a great success. Yours sincerelv.Band 3All the content points have been addressed relatively clearly, and an attempt has been made to expand upon the prompts and avoid lifting language from the question paper. Some language errors occur, but these are relatively minor and do not obscure the messagPart 2Report on staff recruitmentAs our company are developing several new products, the department of R&D urgently need new staff to help design and monitor our products. Thus we need to recruit 35 new staff, including electrical engineers, software engineers, network engineers and product developers. All of them should have at least 2 years' experience in relevant field. More specific requirement will finally be decided in a few days. As to recruitment methods, the disadvantage of relying on recruitment agency is that we need more time and procedure than we can afford. So I suggest we turn to a more direct way of Newspaper advertisement, which has been used many times and proved effective.Compare the two newspaper, Echo and Chronicle, we prefer the former because though it charges £500 more than the latter, the general readers are 400,000 more, most of whom are highly-educated. We're sure to get reply soon after we launch the recruitment campaign.Band 5All the content points are clearly covered and the report is easy to read, making use of a good range of expression, including linking devices and phrases. The use of language is ambitious for the level, and although there are some errors, these tend to be relatively minor and do not detract from the clear communication of the message.Test 3 ReadingPart 11 B2 D3 A4 C5 A6 B7 CPart 28 D 9 A 10 C 11 E 12 FPart 313 B 14 C 15 D 16 A 17 C 18 BPart 419 C 20 B 21 C 22 D 23 B24 D 25 C 26 C 27 B 28 A29 D 30 B 31 C 32 B 33 APartB34 SOME 35 CORRECT 36 BY 37 IF 38 CORRECT 39 GIVEN40 CORRECT 41 FAR 42 SUCH 43 THAN 44 UP 45 EITHER WritingPart 1Please note that we will hold a sales meeting on 30 November to assess the achievement for out target this month. Please prepare your comments and feedbacks about it. Let me know in advance if you cannot attend the meeting. Thank you.Band 4All the content points are clearly addressed, and the email is concise and clear, showing evidence of a good range of vocabulary. There are some errors, but these do not impede communication or detract from the overall positive effect on the reader.Part 2IntroductionThis report aims to show weather our staff members are satisfied with their working conditions or not.•The recent meeting shows clearly that our staffis quite satisfied with the working conditions.Especially, a lot of them have praised ourpension scheme and our childcare vouchers.•Nevertheless, some complained aboutunflexible working hours, as they have to takecare of their children at home.•Apart from this, the poor condition of someoffice areas was mentioned. A lot of them aredissatisfied with the dirt on the floors and theold-fashioned computer systems.•Finally, I would suggest to increase the numberof days off, as most members feel quiteexausted after 6 months without holiday.ConclusionIn my opinion, we should try to improve working conditions for this will lead to more productivity in the end.Band 5All the content points have been addressed and the target reader would be fully informed. The report is effectively organised, making use of headings and discourse markers. The range of vocabulary and grammar is good, and where errors occur they are minor. The register and format are consistently appropriate.Test 4ReadingPart 11 B2 A3 D4 B5 C6 B7 DPart 28 B 9 A 10 F 11 E 12 CPart 313 C 14 A 15 D 16 D 17 B 18 BPart 419 C 20 C 21 D 22 C 23 B24 A 25 A 26 D 27 C 28 A29 B 30 C 31 B 32 A 33 BPart 534 WHEN 35 SUCH 36 IF 37 TRY 38 BEEN39 FOR 40 WITH 41 CORRECT 42 ARE 43 TO44 CORRECT 45 EVERYWritingPart 1As you know, we always have increasing number of orders before Christmas. I need to hire 3 people for two weeks for packaging. I don't require any specific skills. I need them by the end of the next week at latest.Regards.Anja VinogradovaBand 5All the content points are covered and there is evidence of a wide range of vocabulary and good language control. The email is clear and concise and the register is appropriate.Part 2Dear SirsWith reference to your letter dated 18 October 2004 concerning rental for a new factory unit suitable.I am writing to inform you that our company, Arvon Industrial Park will meet your need. Firstly, our park is located immediately to the high way. The transportations here are very convenient. There is also a railway station around. Secondly, our industrial park offers 24-hours security services and auto fire-resistant system. Thirdly, we have enough parking places for staff parking, which can accommodate 300 cars. Furthermore, our electricity facilities were improved last year. Now we can offer whole day electricity supply. Finally I would like to tell you that if you have long-term rental with us, we will provide you with 10 percent discount for the first two years' rental.I do hope we can be your supplier in the future, please contact us at our earliest convenience.Y ours faithfullvBand 4The letter addresses all the content points and these are expanded upon appropriately. The register and format are consistently appropriate and the content is well organised. Good language control is demonstrated, and a wide range ofvocabulary and grammar structures is used以上作文仅仅是考生的范文摘录，谨作参考，其中有诸多语病，不可模仿！。
最新商务英语(BEC)中级考试真题及答案5
最新商务英语（BEC）中级考试真题及答案Fighting FitFine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .According to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many companies competing with one another; there would almost certainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major companies still in (32).However, she declined to say which these were likely to be.Profits rose by £6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the company's new (33) in Spain.19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D combination32 A trade B office C commerce D business33 A trial B venture C proposal D speculation19题，一句话包含三个空，联系在一起做。
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最新商务英语（BEC）中级考试真题及答案THE ART OF PERSUASION'Let me send you our brochure'is probably the most commonly used phrase in business.But all too often,it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse.So what goes wrong and how can it be put right?Too often,businesses fail to ask themselves critical questions like,'Who will the brochure be sent to?''What do we want to achieve with it?'The truth is that a brochure has usually been produced for no other reason than that the competition has one.However,with a little research,it often transpires that what the client wants is a mixture:part mail shot,part glossy corporate brochure and part product catalogue-a combination rarely found. Having said that,the budget is likely to be finite.There may not be enough money to meet all three marketing needs,so the first task is to plan the brochure,taking into account the most significant of these.The other requirements will have to be met in a different way. After all,introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.The second task is to get the content right.In95per cent of cases, a company will hire a designer to oversee the layout,so the final product looks stylish,interesting and professional;but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up-and this shows.A bigger failing is to produce a brochure that is not customer focused.Your brochure should cover areas of interest to the customer,concentrating on the benefits of buying from you.Instead,thousands of brochures start with a history lesson,'Founded in1987,we have been selling our products..I can assure you that customers are never going to say to themselves,'They've been around for20years-I'll buy from them.'It's not how longyou've been in business that counts,it's what you've done in that time.The important point to get across at the beginning is that you have a good track record.Once this has been established,the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customer's head.If your audience is young and trendy,be creative and colourful.As always,create a list of the benefits that potential customers would gain from doing business with you,for example,product quality, breadth of range,expertise of staff and so on.But remember that it isnot enough just to state these;in order to persuade,they need to be spelt out.One possibility is to quote recommendations from existing customers.This also makes the brochure personal to you,rather than it simply being a set of suppliers'photographs with your name on the front.At the design stage,there are many production features that can distinguish your brochure from the run of the mill.You may think that things like cutouts or pop-ups will do this for you and thus make you stand out,or you may think they just look like designer whims that add cost.Go through all the options in detail.One of them might be that all-important magical ingredient.13What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14The writer's advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15In the third paragraph,which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16In the introduction to a brochure,the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18What does'run of the mill'in line67mean?A eye-catchingB complicatedC stylishD ordinary13题问第一段中作者对广告手册所做的观点是什么。