BEC剑桥商务英语中级考试真题试卷.doc

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bec中级考试真题

bec中级考试真题

BEC中级考试真题第一部分:听力(共4题,每题10分,共计40分)1.题目描述:在接下来的对话中,你将会听到一个员工向他的老板请假的理由。

请你根据听到的对话内容,选择正确的回答。

A. 他将会有一个重要的会议需要参加。

B. 他的孩子生病了,需要请假照顾。

C. 他计划去度假,需要额外的休假时间。

D. 他要去参加一个亲友的葬礼。

正确答案:B题目解析:根据对话中提到的员工的孩子生病,需要请假照顾,可以确定答案为B。

2.题目描述:在接下来的对话中,你将会听到一个销售经理和一个客户之间的交流。

请你根据听到的对话内容,选择最佳答案。

销售经理:我们公司最近推出了一款新产品,可以帮助您提高生产效率。

您有兴趣了解吗?客户:我对您公司的产品很感兴趣,但是我现在已经购买了其他品牌的设备。

我需要考虑一下再做决定。

销售经理:没问题。

如果您有任何疑问或需要帮助,请随时与我联系。

客户最可能会做出以下哪种回应?A. 我很感兴趣,可以给我更多产品信息吗?B. 我需要考虑一下再做决定。

C. 您公司的产品我很满意,我已经购买了。

D. 我已经购买了其他品牌的设备,不需要其他产品了。

正确答案:B题目解析:根据客户的回答“我需要考虑一下再做决定”可以确定答案为B。

3.题目描述:在接下来的对话中,你将会听到一个员工向他的同事请功。

请你根据听到的对话内容,选择正确的回答。

员工:我刚刚完成了一项重要的项目,我想把这个项目的成功归功于团队的合作。

同事:是的,我们团队的配合确实很好,我们都很努力。

员工最可能会说:A. 非常感谢大家的努力,没有你们的支持我无法完成这个项目。

B. 这个项目花费了很多时间和精力,但结果还是令人满意的。

C. 我还要感谢公司的领导对我的支持和信任。

D. 这个项目并不是很困难,我一个人就可以完成。

正确答案:A题目解析:根据员工的表态“我想把这个项目的成功归功于团队的合作”可以确定答案为A。

4.题目描述:在接下来的对话中,你将会听到两个同事讨论市场的竞争情况。

剑桥商务英语BEC中级阅读真题(一)

剑桥商务英语BEC中级阅读真题(一)

剑桥商务英语BEC中级阅读真题(一)PART ONEQuestions 1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women’s fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essentialDREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.。

剑桥BEC商务英语中级阅读真题及参考答案

剑桥BEC商务英语中级阅读真题及参考答案

剑桥BEC商务英语中级阅读真题及参考答案推荐文章BEC中级阅读真题答案解析热度: BEC商务英语中级阅读真题及参考答案热度: BEC商务英语中级阅读真题精讲热度: BEC中级阅读真题详解:TroublewithTeamwork 热度:BEC中级阅读真题解析热度:bec中级其实不算特别难,只要我们认真备考就会通过的,为了方便大家的备考,下面小编给大家带来剑桥BEC商务英语中级阅读真题及参考答案。

剑桥BEC商务英语中级阅读真题及参考答案1Personal Assistant of the Year0 Anne-Marie Garrard was shocked when it was announced that she had won the00 Personal Assistant of the Year award. ‘The other candidates seemed me34 to be very strong, and I have to say I found that the selection procedure really35 hard,' she says. 'I didn't think I had any chance of winning. When I heard my36 name, my legs were so weak I could only hardly stand up,' she laughs. So37 how is 'the best' personal assistant chosen from a group of so extremely good38 and very different individuals? The final decision was reached after a39 day-long session of the tests, interviews and exercises. Garrard believes40 the skills she uses in her job helped her how to perform well. For instance, although41 most of her work is for her company's Managing Director, she works for six bosses42 in all, so she always tries out to be prepared for anything that might happen.43 As for the future, her firm has closed for its summer break now; as soon as44 they will open again, there is a pay rise waiting for her. But Garrard is not45 going to be relax. She says, 'There's always room for personal development.You must keep trying to improve.这篇文章讲的是一个女生获得个人助理奖后的情况。

剑桥商务英语(BEC)中级阅读全真试题及答案

剑桥商务英语(BEC)中级阅读全真试题及答案

剑桥商务英语(BEC )中级阅读全真试题及答案)中级阅读全真试题及答案BEC 中级阅读全真试题中级阅读全真试题READING QUESTIONS 1-45 PART ONE Questions 1-7 Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. Y ou will need to use some of these letters more than once. Example:0 This post involves some secretarial duties. 0 A B C D 1 Y ou will be responsible for the operation of a computer system. 2 Y ou must be able to forecast what people will want to wear. 3 Y ou will be able to work with people from many different countries and backgrounds. 4 Y ou will have a qualification which covers two subject areas. 5 It is necessary to have worked in this sector before. 6 Y ou will need to keep in contact with the headquarters of the organization. 7 The advertisement emphasises the need to have a suitable approach to important people. A BUSINESS MANAGERY ou will be responsible for our global business within specific countries and and will will will have have have a a a good good good understanding understanding understanding of of of international international international distribution, distribution, distribution, possibly possibly possibly based based based on on on previous previous experience, plus the ability to work in markets that are highly varied in their culture. Y ou will be fluent in a second language, be willing to travel extensively, and preferably have a degree. B DEPARTMENT STORE STORE BUYERBased BUYERBased BUYERBased at at at our our our head head head office office office in in in London, London, London, you will you will select select and and and order order stock stock from from from our our our suppliers suppliers suppliers in in in Italy. Italy. Italy. Y Y ou ou will will will need need need to to to predict predict predict fashion fashion fashion trends trends trends and and and build build build a a a strong strong relationship relationship with with with our our our Italian Italian Italian office. office. office. Y Y ou ou will will will have have have gained gained gained your your your buying buying buying experience experience experience in in in women's women's fashion and will hold a degree in design with a business studies component. C LEGAL SERVICES ADMINISTRA TORAs TORAs head head head of of of the the the legal legal office, office, your your your work work work will will will include include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. member. Y Y ou will need need good good good organizational organizational organizational skills skills skills in in in order order order to to to keep keep keep ahead ahead ahead of of of a a a varied varied varied workload. workload. Y ou ou will will will be be be dealing dealing dealing with with with senior senior senior executives executives executives and and and government government government officials, so officials, so a mature and and efficient efficient manner is essential. D REGIONAL LEISURE LEISURE SITES SITES SITES MANAGERY MANAGERY MANAGERYou ou ou will will will be be be responsible responsible responsible for for for budgetary budgetary budgetary planning, planning, contract negotiations, local marketing and effective administration. Y ou will communicate frequently frequently with with with our our our main main main office office office using using using the the the latest latest latest technology. technology. technology. Y Y our our experience could experience could be be from from from any any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification. PART TWO Questions 8-12 ·Read the extract below from an article about the coffee industry. ·Choose the best sentence from the list on the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-I)on your Answer Sheet. ·Do not use any letter more than once. Coffee Coffee is is is worth worth worth approximately approximately $50-60bn $50-60bn per per per annum annum annum in in in terms terms terms of of of world world world sales. sales. sales. It It It is is is a a a truly truly international international commodity, commodity, commodity, and and and today today today more more more than than than 50 50 50 countries countries countries in in in the the the world world world grow grow grow coffee coffee coffee beans. beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption conumption worldwide.ICO worldwide.ICO worldwide.ICO estimates estimates estimates that that that world world world production production production next next next year year year will will will reach reach reach 97.5 97.5 97.5 million million bags.11.3 bags.11.3 million million million bags bags bags higher higher higher than than than the the the current current current year. (8) year. (8) __________. __________. As As As the the the largest largest largest producing producing country , , Brazil Brazil Brazil is is is particularly particularly particularly important important important in in in the coffee the coffee world. In 1994 1994 Brazil Brazil Brazil was responsible was responsible for 25% 25% of world of world production, production, Colombia Colombia Colombia was was was next with next with 13.4%, 13.4%, Indonesia Indonesia Indonesia had had had 7.5%, 7.5%, 7.5%, Mexico Mexico Mexico 4.7%, 4.7%, Guatemala 3.8% and Ethiopia and V ietnam were equal with 3.4%.Coffee is a tough crop, and can be be grown grown grown in in in areas areas areas where where where it it it is is is difficult difficult difficult or or or impossible impossible impossible to to to grow grow grow other crops. other crops. (9)______ (9)______ However, However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee coffee exports. (11)____________.In the exports. (11)____________.In the o pinion opinion opinion of of of Pablo Pablo Pablo Dubois, Dubois, Dubois, the the the biggest biggest biggest problem problem problem for for for his his organisation is is to to to create create create greater greater greater consumer consumer consumer awareness awareness awareness of of of the the the different different different varieties varieties varieties of of of coffee coffee coffee and and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and and last last last year's year's year's seminar seminar seminar on coffee on coffee and and the the the environment created environment created a a lot lot lot of of of interest.The interest.The interest.The future future future looks looks bright bright for for for the the the coffee coffee coffee industry. industry. industry. It It It is is is estimated estimated estimated that that that consumption consumption consumption over over over the the the next next next few few few years years years will will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast. A. As a result, the membership now represents 94% of all exporters and 60% of all importers. B. In some of these countries, this can amount to as much as 50% of all export earning.C. C. In In In North North North America, America, America, most most most consumers consumers consumers already already already have have have above above above average average average knowledge knowledge knowledge of of of the the the range range available. D. For example, frost and wind are particularly damaging to coffee crops. E. Larger coffee growers, for example, frequently export directly. F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops. G . It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used. H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US. I. I. This This This make make make the the the coffee coffee coffee industry industry industry fairly fairly fairly universal, universal, universal, according according according to to to Pablo Pablo Pablo Dubois, Dubois, Dubois, Head Head Head of of of the the International Coffee Organisation (ICO), based in London. PART THREE Questions 13-20 Read Read the the the artic artic le le below below below about about about stress stress stress management, management, management, and and and answer answer answer questions questions questions 13-20 13-20 13-20 on on on the the the opposite opposite page. A Lesson In Stress Management Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, however, ways ways ways of of of protecting protecting protecting ourselves ourselves ourselves from from from the the the stress stress stress we we we face face face at at at work. work. work. W e W e interviewed interviewed interviewed Jane Jane Collard, a consultant in stress management. 1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult difficult for for for some some some employees employees employees to to to avoid avoid avoid it. it. it. Indeed, Indeed, Indeed, stress stress stress is is is regarded regarded regarded by by by many many many as as as part part part of of of the the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken taken off work off work because because of stress of stress has has increased increased increased by by by 500 500 500 per per per cent cent cent since since since the the the 1950s. 1950s. 1950s. Undoubtedly, Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs. 2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated motivated and and and to to to perform perform perform effectively. effectively. A complete complete absence absence absence of of of stress stress stress can can can be be be as as as damaging damaging damaging as as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. signs. Stress Stress Stress may may may be be be expressed expressed expressed physically, physically, for for example example through through headaches headaches headaches and and and tiredness, tiredness, tiredness, or or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with. 3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This This involves, involves, involves, first first first of of of all, all, all, setting setting setting realistic realistic realistic goals goals goals for for for both both both the the the short short short and and and long long long term. term. term. Once Once Once this this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded reminded that that that when when when they they they are are are under under under pressure pressure pressure the the the less less less important important important items items items should should should be be be left, left, left, and and and they they should should never never never hesitate hesitate hesitate to to to delegate. delegate. delegate. Everyone Everyone Everyone is is is encouraged encouraged encouraged to to to look look look at at at ways ways ways of of of reducing reducing reducing 'wasted 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately. 4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being being defensive, defensive, defensive, but but but at at at the same the same time time they they they are are are advised advised advised not not not to to to be be be afraid afraid afraid of saying of saying 'no'. 'no'. They They They are are asked to give reasons only if necessary . The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They They learn, for learn, for example, example, to remind to remind themselves themselves that that that nothing nothing nothing terrible terrible terrible happens when happens when a a demand demand demand is is refused or a deadline missed. Life goes on. Questions 13-16 For questions 13-16, choose the best title for each numbered paragraph from the list below. For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. 13 Paragraph 1 ______ 14 Paragraph 2 ______ 15 Paragraph 3 ______ 16 Paragraph 4 ______ A Higher stress levels among top managers B Coping with stress through a positive attitude C Time lost at work through sickness D Causes of increased stress in the work environment E Explanations for missed deadlinesF stress reduction through better organisation G Typical problems associated with stress Questions 17-20 • Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below. • For each question 17-20, mark one letter (A-G) on your Answer Sheet. • Do not use any letter more than once. 17 Most people agree that the recent increase in stress is due to changes in ____________. 18 The trainees are taught that the right level of stress at work is important for good. 19 Trainees learn that one way of limiting stress is by deciding upon. 20 One of the most important parts of the course is learning how to react to___ A levels of performance B shorter deadlines C employment practices D higher levels of sickness E unfair demands F successful management structure G practical targets PART FOUR Questions 21-35 ·Read the text below about job prospects at the Provincial Bank. ·Choose the correct word A, B, C, or, D on the opposite page to fill each gap. ·For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet. Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time time as as as maintaining maintaining maintaining leadership leadership leadership of of of the the the (24) (24) (24) ____________. ____________. ____________. The The The bank's bank's bank's comprehensive comprehensive comprehensive training training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own own continuous continuous continuous self-development self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates graduates in in in any any any subject subject subject area, area, area, (32)____________ (32)____________ (32)____________ they can they can demonstrate demonstrate the the the ability ability ability to to to influence influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.Example:A budgetary B fiscal C financial D economic Example 21 A opened B entered C turned D become 22 A hold B do C keep D own 23 A career B catalogue C record D experience 24 A area B trade C record D market 25 A making B reaching C developing D heightening 26 A present B treat C deal D handle 27 A observing B attending C involving D staying 28 A services B goods C creations D abilities 29 A colleague B members C people D persons 30 A qualified B combined C fastened D linked 31 A main B vital C necessary D superior 32 A therefore B thus C provided D only 33 A succeed B realize C gain D overcome 34 A choice B chance C likelihood D probability 35 A forecast B believe C suppose D expect PART FIVE Section A Questions 36-40 Read the text below about a special kind of competition. In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Examples:0 The international Y outh Skills Olympics is a vocational skills competition in 0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas. 00 T H E 36 The competition, which there is held every two years, is organized by the international 37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences, 39 and students to the self-employed. Since they do not know which skill area they 40 will be tested in, they must to train for everything before the start of the competition. Section B Questions 41-45 Read the text below about market research. In each line 41-45 there is one wrong word. For each line 41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet. Examples:0 Y our business will only success if customers like your product 0 S U C C E E D00 or service and are prepared to give you money in exchange about it 00 F O R Market Research 41 Before you start a business, it is importance to undertake market research 42 and to assess the results with great care: you need to finding out about your 43 potential customers and the state of the market, included your competitors. 44 The more detailed your market research are, the more profitable your business45 is likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.参考答案参考答案READING 1. C 2. B 3.A 4.B 5.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E 21.D 21.D 22.A 22.A 23.C 23.C 24.B 24.B 24.B 25.C 25.C 25.C 26.D 26.D 26.D 27.B 27.B 27.B 28.A 28.A 29.B 29.B 30.D 30.D 30.D 31.B 31.B 31.B 32.A 32.A 33.A 34.B 34.B 35.D 35.D 35.D 36.THERE 36.THERE 37.CORRECT 37.CORRECT 38.ARE 38.ARE 38.ARE 39.CORRECT 39.CORRECT 39.CORRECT 40.TO 40.TO 40.TO 41.IMPORTANT 41.IMPORTANT 42.FIND 42.FIND 43.INCLUDING 43.INCLUDING 43.INCLUDING 44.IS 44.IS 45.THOROUGHLY。

最新商务英语(BEC)中级考试真题及答案

最新商务英语(BEC)中级考试真题及答案

最新商务英语(BEC)中级考试真题及答案THE ART OF PERSUASION'Let me send you our brochure'is probably the most commonly used phrase in business.But all too often,it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse.So what goes wrong and how can it be put right?Too often,businesses fail to ask themselves critical questions like,'Who will the brochure be sent to?''What do we want to achieve with it?'The truth is that a brochure has usually been produced for no other reason than that the competition has one.However,with a little research,it often transpires that what the client wants is a mixture:part mail shot,part glossy corporate brochure and part product catalogue-a combination rarely found. Having said that,the budget is likely to be finite.There may not be enough money to meet all three marketing needs,so the first task is to plan the brochure,taking into account the most significant of these.The other requirements will have to be met in a different way. After all,introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.The second task is to get the content right.In95per cent of cases, a company will hire a designer to oversee the layout,so the final product looks stylish,interesting and professional;but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up-and this shows.A bigger failing is to produce a brochure that is not customer focused.Your brochure should cover areas of interest to the customer,concentrating on the benefits of buying from you.Instead,thousands of brochures start with a history lesson,'Founded in1987,we have been selling our products..I can assure you that customers are never going to say to themselves,'They've been around for20years-I'll buy from them.'It's not how longyou've been in business that counts,it's what you've done in that time.The important point to get across at the beginning is that you have a good track record.Once this has been established,the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customer's head.If your audience is young and trendy,be creative and colourful.As always,create a list of the benefits that potential customers would gain from doing business with you,for example,product quality, breadth of range,expertise of staff and so on.But remember that it isnot enough just to state these;in order to persuade,they need to be spelt out.One possibility is to quote recommendations from existing customers.This also makes the brochure personal to you,rather than it simply being a set of suppliers'photographs with your name on the front.At the design stage,there are many production features that can distinguish your brochure from the run of the mill.You may think that things like cutouts or pop-ups will do this for you and thus make you stand out,or you may think they just look like designer whims that add cost.Go through all the options in detail.One of them might be that all-important magical ingredient.13What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14The writer's advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15In the third paragraph,which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16In the introduction to a brochure,the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18What does'run of the mill'in line67mean?A eye-catchingB complicatedC stylishD ordinary13题问第一段中作者对广告手册所做的观点是什么。

最新商务英语(BEC)中级考试真题及答案2

最新商务英语(BEC)中级考试真题及答案2

最新商务英语(BEC)中级考试真题及答案1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6 the first sector to price products according to how much customers were prepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customersinto categories, based on their willingness to pay.B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.这篇文章主要是关于定价(pricing)的。

(完整word版)BEC中级真题(第二辑)答案和听力原文

(完整word版)BEC中级真题(第二辑)答案和听力原文

BEC中级真题(第二辑)答案及听力原文Test 1ReadingPart 11 C2 A3 B4 D5 A 6.B 7 CPart 28 D 9 C 10 E 11B 12 FPart 313 D 14 A 15 C 16 B 17.B 18.CPart 419B 20 A 21 D 22 A 23 C 24 C 25 D 26 A 27 B 28 C29 D 30 B 31 C 32 B 33 BPart534 ITSELF 35 IN 36 CORRECT 37。

WHILE 38 SEEN 39 FROM40 CORRECT 41 THOSE 42 FOR 43 WITH 44 THAT45 CORRECTWritingPart 1To: P. JonesFrom: Luisa GambonDate: 21 November 2002Subject: LatenessMr Jones,I have noticed that you often arrive late for work, especially on Monday mornings。

As your colleagues are starting to complain about that, you understand that unless this habit changes, I will take disciplinary action against you。

Come and see me tomorrow at 9 a.m。

in my office。

Thank youPart 2Report on customer complaintsINTRODUCTIONThis report has the purpose of presenting the reasons for customer complaints in 2002. FIELDINGSThe customer complaints received in 2002 were 300 in January. Then they increased to 540 in February because of the computer system's breakdown。

bec中级口试真题

bec中级口试真题

BEC中级口试全真试题Part Ⅱ1。

What is important when planning a presentation?Finding out about the audience Researching the topic2。

What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4。

What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training? Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients? Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10。

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BEC 剑桥商务英语中级考试真题为了让大家更好的学习商务英语BEC 考试,小编给大家整理了BEC 商务英语中级考试真题 ,下面小编就和大家分享,来欣赏一下吧。

真题一When to Recruit?0 In a small business, deciding when to take on new staff is a delicate calculation.On00 the one hand, if you are increase your workforce, you might find it difficult tocover34 for the increased costs straight away. On the other hand, extra staff could35 enable you to spend more time on activities such as marketing, which in the36 end should meanthe increased profits. A useful way of deciding when to increase37 your workforce is to ask yourself if you can make enough of extra sales to meet38 the cost of taking on with an extra employee. But even if you are not able to39 increase your sales immediately you may still be able to employ someone.40 In this such case, however, you must keep your business going until you havebuilt41 your sales up to the new level you need. If in the end you are clever enough to42 get your timing so right, you will not want to throw away your advantage by43 employing the wrong type person. The whole process of advertising and44 interviewing can take around many months, so finding you made a mistake and45 need to recruit again it can have a very serious impact on the future of yourbusiness.《When to recruit? 》,何时招人 ?文章是讲的小公司招人的一些注意事项,应该如何判断招人的时机。

34 题, cover 是及物动词,后面直接接宾语,不需要用for 。

cover 在此处的含义是“ to be enough money to pay for something 。

”35 题,正确的。

36 题,这句的意思是说招人可以反过来增加收益。

mean (the) increased profits ,意味着增加的收益。

并不是特别指代,不需要使用定冠词the 。

37 题, make 是及物动词,直接后面接名词, make enough extra sales ,不需要 of 。

38 题, take on 是雇佣的意思。

看韦氏词典的解释: If you take someone on, youemploy them to do a job. 后面不需要 with 。

39题,正确的。

40 题, in this case: in this situation, if so, if we consider this situation在这种情况下,such 多余。

41题,正确的。

42题, timing 是时机掌握的意思: the choice, judgement, or control of whensomething should be done 。

这个句子的意思是如果你够聪明,把握好了正确的时机。

直接用 get sth. right ,so 是多余的。

43 题,招到了错误的人,形容词 wrong 后面直接接名词 person ,type 是多余的。

44 题, take 在这里是及物动词,指耗费了多少时间和精力,直接用动词take 就能表示这个意思, around 是多余的45 题,整个句子 finding you made a mistake and need to recruit again(it) can have avery serious impact 成分很完整。

finding you made a mistake and need to recruitagain 是主语, have 是谓语, impact 是宾语, it 在这里多余。

真题二Business MeetingsIt is important that ideas and suggestions tabled at formal meeting are voiced at the(0)time. This is achieved by keeping to the (19)....... shown on the agenda. For example, there is no (20).......in discussing ideas to do with item six on the agendawhen item two has not yet been (21)........Such deviations from the agenda may (22)....... in confusion among the people at the meeting; they may also (23)....... concentration if they see something as irrelevant.To make certain that the meeting proceeds in an orderly fashion, it is thereforeuseful to (24)....... some ground rules. First, everyone will need to understand thatthey must (25).......their comments to the topic under discussion. The Chair can then encourage one person to speak at a (26)....... , so that any ideas offered can be discussed and (27)........Once that person has finished, someone else can put (28).......their ideas and so on. If this procedure is adopted, the participants will beable to follow the various issues in a consistent manner, which will help with thedecision-making (29)....... later on. It will also (30).......that the quiet people atmeetings get a chance to (31).......their say, rather than just their more outspoken colleagues. In (32)....... , it is often the quiet people at meetings who generate thebest ideas, because they are in the (33).......of thinking before they speak.19 A structure B direction C order D arrangement20 A point B worth C need D reason21 A brought in B dealt with C catered for D taken off22 A appear B produce C arise D result23 A lose B fail C miss D drop24 A form B establish C design D settle25 A contain B reserve C check D restrict26 A turn B time C moment D sequence27A noted B written C regarded D remarked28 A down B through C away D forward29 A path B course C process D method30 A ensure B secure C allow D permit31 A give B make C have D put32 A part B reality C contrast D case33 A custom B routine C practice D habit《Business Meeting 》,商业会议。

文章一共两段,第一段说开会要按照日程安排来进行,第二段说开会要尽量让大家发言,尤其是在会议上沉默寡言的人。

19 题,这一题可能会选择arrangement 。

order 和 arrangement 的中文意思也的确很相像。

只有看英文的意思来进行理解。

Order:A sequence or arrangement of successive things. 一系列连续事情的安排。

因为这里的意思是保持日程表上的安排,日程表上的安排井井有条且有秩序,应该选择order ,比 arrangement 更合适。

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