剑桥商务英语BEC中级阅读真题(一)
bec中级考试真题
BEC中级考试真题第一部分：听力（共4题，每题10分，共计40分）1.题目描述：在接下来的对话中，你将会听到一个员工向他的老板请假的理由。
请你根据听到的对话内容，选择正确的回答。
A. 他将会有一个重要的会议需要参加。
B. 他的孩子生病了，需要请假照顾。
C. 他计划去度假，需要额外的休假时间。
D. 他要去参加一个亲友的葬礼。
正确答案：B题目解析：根据对话中提到的员工的孩子生病，需要请假照顾，可以确定答案为B。
2.题目描述：在接下来的对话中，你将会听到一个销售经理和一个客户之间的交流。
请你根据听到的对话内容，选择最佳答案。
销售经理：我们公司最近推出了一款新产品，可以帮助您提高生产效率。
您有兴趣了解吗？客户：我对您公司的产品很感兴趣，但是我现在已经购买了其他品牌的设备。
我需要考虑一下再做决定。
销售经理：没问题。
如果您有任何疑问或需要帮助，请随时与我联系。
客户最可能会做出以下哪种回应？A. 我很感兴趣，可以给我更多产品信息吗？B. 我需要考虑一下再做决定。
C. 您公司的产品我很满意，我已经购买了。
D. 我已经购买了其他品牌的设备，不需要其他产品了。
正确答案：B题目解析：根据客户的回答“我需要考虑一下再做决定”可以确定答案为B。
3.题目描述：在接下来的对话中，你将会听到一个员工向他的同事请功。
请你根据听到的对话内容，选择正确的回答。
员工：我刚刚完成了一项重要的项目，我想把这个项目的成功归功于团队的合作。
同事：是的，我们团队的配合确实很好，我们都很努力。
员工最可能会说：A. 非常感谢大家的努力，没有你们的支持我无法完成这个项目。
B. 这个项目花费了很多时间和精力，但结果还是令人满意的。
C. 我还要感谢公司的领导对我的支持和信任。
D. 这个项目并不是很困难，我一个人就可以完成。
正确答案：A题目解析：根据员工的表态“我想把这个项目的成功归功于团队的合作”可以确定答案为A。
4.题目描述：在接下来的对话中，你将会听到两个同事讨论市场的竞争情况。
剑桥BEC商务英语中级阅读真题及参考答案
剑桥BEC商务英语中级阅读真题及参考答案推荐文章BEC中级阅读真题答案解析热度： BEC商务英语中级阅读真题及参考答案热度： BEC商务英语中级阅读真题精讲热度： BEC中级阅读真题详解：TroublewithTeamwork 热度：BEC中级阅读真题解析热度：bec中级其实不算特别难，只要我们认真备考就会通过的，为了方便大家的备考，下面小编给大家带来剑桥BEC商务英语中级阅读真题及参考答案。
剑桥BEC商务英语中级阅读真题及参考答案1Personal Assistant of the Year0 Anne-Marie Garrard was shocked when it was announced that she had won the00 Personal Assistant of the Year award. ‘The other candidates seemed me34 to be very strong, and I have to say I found that the selection procedure really35 hard,' she says. 'I didn't think I had any chance of winning. When I heard my36 name, my legs were so weak I could only hardly stand up,' she laughs. So37 how is 'the best' personal assistant chosen from a group of so extremely good38 and very different individuals? The final decision was reached after a39 day-long session of the tests, interviews and exercises. Garrard believes40 the skills she uses in her job helped her how to perform well. For instance, although41 most of her work is for her company's Managing Director, she works for six bosses42 in all, so she always tries out to be prepared for anything that might happen.43 As for the future, her firm has closed for its summer break now; as soon as44 they will open again, there is a pay rise waiting for her. But Garrard is not45 going to be relax. She says, 'There's always room for personal development.You must keep trying to improve.这篇文章讲的是一个女生获得个人助理奖后的情况。
剑桥商务英语（BEC）中级阅读全真试题及答案
剑桥商务英语（BEC ）中级阅读全真试题及答案）中级阅读全真试题及答案BEC 中级阅读全真试题中级阅读全真试题READING QUESTIONS 1-45 PART ONE Questions 1-7 Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. Y ou will need to use some of these letters more than once. Example:0 This post involves some secretarial duties. 0 A B C D 1 Y ou will be responsible for the operation of a computer system. 2 Y ou must be able to forecast what people will want to wear. 3 Y ou will be able to work with people from many different countries and backgrounds. 4 Y ou will have a qualification which covers two subject areas. 5 It is necessary to have worked in this sector before. 6 Y ou will need to keep in contact with the headquarters of the organization. 7 The advertisement emphasises the need to have a suitable approach to important people. A BUSINESS MANAGERY ou will be responsible for our global business within specific countries and and will will will have have have a a a good good good understanding understanding understanding of of of international international international distribution, distribution, distribution, possibly possibly possibly based based based on on on previous previous experience, plus the ability to work in markets that are highly varied in their culture. Y ou will be fluent in a second language, be willing to travel extensively, and preferably have a degree. B DEPARTMENT STORE STORE BUYERBased BUYERBased BUYERBased at at at our our our head head head office office office in in in London, London, London, you will you will select select and and and order order stock stock from from from our our our suppliers suppliers suppliers in in in Italy. Italy. Italy. Y Y ou ou will will will need need need to to to predict predict predict fashion fashion fashion trends trends trends and and and build build build a a a strong strong relationship relationship with with with our our our Italian Italian Italian office. office. office. Y Y ou ou will will will have have have gained gained gained your your your buying buying buying experience experience experience in in in women's women's fashion and will hold a degree in design with a business studies component. C LEGAL SERVICES ADMINISTRA TORAs TORAs head head head of of of the the the legal legal office, office, your your your work work work will will will include include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. member. Y Y ou will need need good good good organizational organizational organizational skills skills skills in in in order order order to to to keep keep keep ahead ahead ahead of of of a a a varied varied varied workload. workload. Y ou ou will will will be be be dealing dealing dealing with with with senior senior senior executives executives executives and and and government government government officials, so officials, so a mature and and efficient efficient manner is essential. D REGIONAL LEISURE LEISURE SITES SITES SITES MANAGERY MANAGERY MANAGERYou ou ou will will will be be be responsible responsible responsible for for for budgetary budgetary budgetary planning, planning, contract negotiations, local marketing and effective administration. Y ou will communicate frequently frequently with with with our our our main main main office office office using using using the the the latest latest latest technology. technology. technology. Y Y our our experience could experience could be be from from from any any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification. PART TWO Questions 8-12 ·Read the extract below from an article about the coffee industry. ·Choose the best sentence from the list on the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-I)on your Answer Sheet. ·Do not use any letter more than once. Coffee Coffee is is is worth worth worth approximately approximately $50-60bn $50-60bn per per per annum annum annum in in in terms terms terms of of of world world world sales. sales. sales. It It It is is is a a a truly truly international international commodity, commodity, commodity, and and and today today today more more more than than than 50 50 50 countries countries countries in in in the the the world world world grow grow grow coffee coffee coffee beans. beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption conumption worldwide.ICO worldwide.ICO worldwide.ICO estimates estimates estimates that that that world world world production production production next next next year year year will will will reach reach reach 97.5 97.5 97.5 million million bags.11.3 bags.11.3 million million million bags bags bags higher higher higher than than than the the the current current current year. (8) year. (8) __________. __________. As As As the the the largest largest largest producing producing country , , Brazil Brazil Brazil is is is particularly particularly particularly important important important in in in the coffee the coffee world. In 1994 1994 Brazil Brazil Brazil was responsible was responsible for 25% 25% of world of world production, production, Colombia Colombia Colombia was was was next with next with 13.4%, 13.4%, Indonesia Indonesia Indonesia had had had 7.5%, 7.5%, 7.5%, Mexico Mexico Mexico 4.7%, 4.7%, Guatemala 3.8% and Ethiopia and V ietnam were equal with 3.4%.Coffee is a tough crop, and can be be grown grown grown in in in areas areas areas where where where it it it is is is difficult difficult difficult or or or impossible impossible impossible to to to grow grow grow other crops. other crops. (9)______ (9)______ However, However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee coffee exports. (11)____________.In the exports. (11)____________.In the o pinion opinion opinion of of of Pablo Pablo Pablo Dubois, Dubois, Dubois, the the the biggest biggest biggest problem problem problem for for for his his organisation is is to to to create create create greater greater greater consumer consumer consumer awareness awareness awareness of of of the the the different different different varieties varieties varieties of of of coffee coffee coffee and and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and and last last last year's year's year's seminar seminar seminar on coffee on coffee and and the the the environment created environment created a a lot lot lot of of of interest.The interest.The interest.The future future future looks looks bright bright for for for the the the coffee coffee coffee industry. industry. industry. It It It is is is estimated estimated estimated that that that consumption consumption consumption over over over the the the next next next few few few years years years will will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast. A. As a result, the membership now represents 94% of all exporters and 60% of all importers. B. In some of these countries, this can amount to as much as 50% of all export earning.C. C. In In In North North North America, America, America, most most most consumers consumers consumers already already already have have have above above above average average average knowledge knowledge knowledge of of of the the the range range available. D. For example, frost and wind are particularly damaging to coffee crops. E. Larger coffee growers, for example, frequently export directly. F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops. G . It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used. H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US. I. I. This This This make make make the the the coffee coffee coffee industry industry industry fairly fairly fairly universal, universal, universal, according according according to to to Pablo Pablo Pablo Dubois, Dubois, Dubois, Head Head Head of of of the the International Coffee Organisation (ICO), based in London. PART THREE Questions 13-20 Read Read the the the artic artic le le below below below about about about stress stress stress management, management, management, and and and answer answer answer questions questions questions 13-20 13-20 13-20 on on on the the the opposite opposite page. A Lesson In Stress Management Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, however, ways ways ways of of of protecting protecting protecting ourselves ourselves ourselves from from from the the the stress stress stress we we we face face face at at at work. work. work. W e W e interviewed interviewed interviewed Jane Jane Collard, a consultant in stress management. 1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult difficult for for for some some some employees employees employees to to to avoid avoid avoid it. it. it. Indeed, Indeed, Indeed, stress stress stress is is is regarded regarded regarded by by by many many many as as as part part part of of of the the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken taken off work off work because because of stress of stress has has increased increased increased by by by 500 500 500 per per per cent cent cent since since since the the the 1950s. 1950s. 1950s. Undoubtedly, Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs. 2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated motivated and and and to to to perform perform perform effectively. effectively. A complete complete absence absence absence of of of stress stress stress can can can be be be as as as damaging damaging damaging as as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. signs. Stress Stress Stress may may may be be be expressed expressed expressed physically, physically, for for example example through through headaches headaches headaches and and and tiredness, tiredness, tiredness, or or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with. 3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This This involves, involves, involves, first first first of of of all, all, all, setting setting setting realistic realistic realistic goals goals goals for for for both both both the the the short short short and and and long long long term. term. term. Once Once Once this this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded reminded that that that when when when they they they are are are under under under pressure pressure pressure the the the less less less important important important items items items should should should be be be left, left, left, and and and they they should should never never never hesitate hesitate hesitate to to to delegate. delegate. delegate. Everyone Everyone Everyone is is is encouraged encouraged encouraged to to to look look look at at at ways ways ways of of of reducing reducing reducing 'wasted 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately. 4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being being defensive, defensive, defensive, but but but at at at the same the same time time they they they are are are advised advised advised not not not to to to be be be afraid afraid afraid of saying of saying 'no'. 'no'. They They They are are asked to give reasons only if necessary . The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They They learn, for learn, for example, example, to remind to remind themselves themselves that that that nothing nothing nothing terrible terrible terrible happens when happens when a a demand demand demand is is refused or a deadline missed. Life goes on. Questions 13-16 For questions 13-16, choose the best title for each numbered paragraph from the list below. For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. 13 Paragraph 1 ______ 14 Paragraph 2 ______ 15 Paragraph 3 ______ 16 Paragraph 4 ______ A Higher stress levels among top managers B Coping with stress through a positive attitude C Time lost at work through sickness D Causes of increased stress in the work environment E Explanations for missed deadlinesF stress reduction through better organisation G Typical problems associated with stress Questions 17-20 • Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below. • For each question 17-20, mark one letter (A-G) on your Answer Sheet. • Do not use any letter more than once. 17 Most people agree that the recent increase in stress is due to changes in ____________. 18 The trainees are taught that the right level of stress at work is important for good. 19 Trainees learn that one way of limiting stress is by deciding upon. 20 One of the most important parts of the course is learning how to react to___ A levels of performance B shorter deadlines C employment practices D higher levels of sickness E unfair demands F successful management structure G practical targets PART FOUR Questions 21-35 ·Read the text below about job prospects at the Provincial Bank. ·Choose the correct word A, B, C, or, D on the opposite page to fill each gap. ·For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet. Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time time as as as maintaining maintaining maintaining leadership leadership leadership of of of the the the (24) (24) (24) ____________. ____________. ____________. The The The bank's bank's bank's comprehensive comprehensive comprehensive training training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own own continuous continuous continuous self-development self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates graduates in in in any any any subject subject subject area, area, area, (32)____________ (32)____________ (32)____________ they can they can demonstrate demonstrate the the the ability ability ability to to to influence influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.Example:A budgetary B fiscal C financial D economic Example 21 A opened B entered C turned D become 22 A hold B do C keep D own 23 A career B catalogue C record D experience 24 A area B trade C record D market 25 A making B reaching C developing D heightening 26 A present B treat C deal D handle 27 A observing B attending C involving D staying 28 A services B goods C creations D abilities 29 A colleague B members C people D persons 30 A qualified B combined C fastened D linked 31 A main B vital C necessary D superior 32 A therefore B thus C provided D only 33 A succeed B realize C gain D overcome 34 A choice B chance C likelihood D probability 35 A forecast B believe C suppose D expect PART FIVE Section A Questions 36-40 Read the text below about a special kind of competition. In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Examples:0 The international Y outh Skills Olympics is a vocational skills competition in 0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas. 00 T H E 36 The competition, which there is held every two years, is organized by the international 37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences, 39 and students to the self-employed. Since they do not know which skill area they 40 will be tested in, they must to train for everything before the start of the competition. Section B Questions 41-45 Read the text below about market research. In each line 41-45 there is one wrong word. For each line 41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet. Examples:0 Y our business will only success if customers like your product 0 S U C C E E D00 or service and are prepared to give you money in exchange about it 00 F O R Market Research 41 Before you start a business, it is importance to undertake market research 42 and to assess the results with great care: you need to finding out about your 43 potential customers and the state of the market, included your competitors. 44 The more detailed your market research are, the more profitable your business45 is likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.参考答案参考答案READING 1. C 2. B 3.A 4.B 5.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E 21.D 21.D 22.A 22.A 23.C 23.C 24.B 24.B 24.B 25.C 25.C 25.C 26.D 26.D 26.D 27.B 27.B 27.B 28.A 28.A 29.B 29.B 30.D 30.D 30.D 31.B 31.B 31.B 32.A 32.A 33.A 34.B 34.B 35.D 35.D 35.D 36.THERE 36.THERE 37.CORRECT 37.CORRECT 38.ARE 38.ARE 38.ARE 39.CORRECT 39.CORRECT 39.CORRECT 40.TO 40.TO 40.TO 41.IMPORTANT 41.IMPORTANT 42.FIND 42.FIND 43.INCLUDING 43.INCLUDING 43.INCLUDING 44.IS 44.IS 45.THOROUGHLY。
2019商务英语BEC中级考试阅读理解练习题(1).doc
2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture ：part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《The art of persuasion 》，劝说的艺术。
bec中级真题阅读 (1)
人邮第二辑真题TEST 1 READING PART 3HOW TO MARKET YOURSELFWe manage our own careers now. So knowing how to brand and position yourself in the market as 'Me plc' at different stages of your working life is becoming an increasingly vital skill. At least that is what image expert Mary Spillane believes. 'Employment as we know it is decreasing. Jobs don't exist, work exists. In the next decade most of us will be suppliers, not staff. We will have clients not bosses. If you are under 30, you probably know that there is only one firm to join for life: Me plc. It promotes you and your potential to others.''We're working in multi-national, multicultural, multi-corporate teams and it's important to understand the implications of this. We need to create a personal brand that is unique, but complements the brand of the corporation we are working for. You have to find a way to do it so that you are not just a typical employee,' advises Spillane. 'You have to decide what central values you want to project, and also what may need to alter from situation to situation.'Many people only remember Mary Spillane for the years she spent running a cosmetics company, but she actually has masters degrees in information science and politics. She used to hide that hard-hitting side, but is now eager to show it and forget about cosmetics. 'Now that I'm working in the boardrooms of major plcs and global companies, I'm playing up my degrees and management background so that the image side is seen only as an addition to the value side,' says Spillane.Some contracts take longer than others. 'The City law firms I'm currently working for are really difficult because they don't have any idea of what their brand should be, and are still very traditional even when talking about becoming modern. I'm showing them how to do everything from changing their reception areas -which tend to be very off-putting with their high-fronted reception desks - to how to make small talk that is less formal and rigid. Companies rebrand themselves all the time, spending millions on new office interiors and so on. But without an underlying change of attitudes, it can prove an empty exercise.'She argues that for individuals too, there must be more than a surface change, as rebranding goes deeper than a mere change of wardrobe. Beyond advice on appearance, she tells clients, 'Remind yourself of what you are selling: the personal values that comprise your brand. Learn to present yourself in a way that will project what you want to deliver. Lifelong learning is essential, together with the sort of discovery and adventure that promote personal growth. Always have an up-to-the-minute CV ready to print out, refreshing it every few months with your most recent achievements, just to remind others of your brand value.'She believes it is essential that you understand both your public self and your private self, as well as your blind spots and your potential, in order to create an effective brand. The public self is the image you project to the world, the private self is what you know about yourself but others don't,arid blind spots are those things that others see about you but you can't see for yourself. By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots, you will increase not only your potential to influence others, but also your self-esteem and self-confidence.'13 In the first paragraph, Mary Spillane says people should learn how to market themselves becauseA it encourages companies to give them a job for life.B in the future it will be a company requirement.C in many careers it is becoming difficult to succeed.D it will help them adapt to developments in the job market.14 Spillane says that, when creating a personal brand, it is important toA change things depending on the circumstances.B decide what image people would like you to present.C make sure that colleagues feel at ease with your image.D follow the example of someone in the company you work for.15 What do we learn about Spillane in the third paragraph?A She is embarrassed about her career with a cosmetics company.B She doesn't like talking about her academic background.C She has qualifications many people are unaware of.D She worries about how other people see her.16 Which problem does Spillane refer to when talking about the companies she is presently working with?A They find it difficult to accept her ideas.B They are unaware of how to rebrand themselves.C They don't want to spend large amounts of money.D They are unwilling to modernise their work environment.17 When advising people on rebranding themselves, Spillane tells them toA attend courses to gain specialist skills.B update regularly their written proof of what they can do.C try out different ways of presenting themselves to others.D remember that what they look like is the most important point.18 Spillane says that, in order to rebrand yourself successfully, it is important toA ask for other people's opinions about your image.B feel confident about what you are trying to achieve.C learn how to make use of all aspects of your character.D model yourself on people with a certain amount of influence.《How to market yourself》，怎样开发你自己。
剑桥商务英语1.1Ways of working
• H. You do your job for part of the week and another person does it for the other part. job-sharing
• I. You aren't employed by a company, but are paid to give specialist advice. consultancy
• B. You sell your work or services to a number of different companies. freelance
• C. You work for different companies for a short time without a permanent contract. temping
• D. You work a number of hours per week or month but you decide when you start or finish. flexitime
• E. You don’t have a permanent place or office to work at but you find a place to work when you arrive.
大家好4?temping?consultancy?specialistadvice?flexitime?hotdesking?officegossip?当临时工任临时雇员?咨询顾问公司提供咨询服务?专业咨询?弹性工作上班时间flextime?办公桌轮用指将员工分成不同的班次以便他们能共用一间办公室办公桌电脑?办公室小道消息办公室流言飞语大家好51
商务英语BEC中级试题及答案
竭诚为您提供优质的服务，优质的文档，谢谢阅读！2016年商务英语BEC中级试题及答案一. 阅读部分PART ONEQuestions 1-7. Read these sentences and the three company plans below.. Which company does each sentence describe?. For each sentence mark one letter (A ,B or C)on your Answer Sheet.ExampleTo combine its operations in different parts of the world will save a lot of money for the company.Answer: B1. The company has businesses in four continents of the world.2. The company has appointed a new manager in charge of medicines.3. New automobiles will be developed in its program centers.4. A reform is being carried out in its organizations.5. Goods for hair protection make a lot of money for the company.6. It tries to be more ready to meet the needs of the customers.7. The company is made up of fourteen sub companies all over the world.A. FORDTo save up to $ 3 billion a year, Ford is merging its manufacturing, sales, and product development operations in North America and Europe-and eventually in Latin America and Asia. And in a move toward a more horizontal organization the company is setting up five program centers with worldwide responsibility in develop new cars and trucks.B. IBMBig Blue is reorganizing its marketing and sales operations into 14 worldwide industry groups, such as banking, retail, and insurance. In moving away from an organization based on geography, IBM hopes to eliminate turf wars and make itself more responsive to customers.C. BMSBristol-Meyers Squibb is revamping its consumer business by appointing a new chief responsible for its worldwide consumer medicines business such as Bufferin and Excedrin. The11, 400 million U. S. dollars drug company also has formed a new unit with worldwideresponsibility for its Clairol and other hair-care products.PART TWOQuestions 8-12. Read this proposal about the CPT Word Processor.. Choose the best sentence from the list A-I to fill each of the blanks.. For each blank (8 -12) mark one letter (A -I) on your Answer Sheet.. De not mark any letter twice.. One answer has been given as an example.15. June 1993Ms. Martha WestonWord Processing SupervisorABC CompanyPost Office Box 107228 King's Street LondonDear Ms. Weston.Performance of the Cpt EquipmentI'm Pleased to tell you about our experience with the CPT Word Processor as yourequested recently... ...example ...... . . I assume you have looked at several machines and have narrowed down your choices. Here are my observations.An approach to adopting word processorsEighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ...... . . 8 ...... . .The stations are actually in pairs so each pair can share a common printer...... . . 9...... . .We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ...... . .10...... . .PerformanceIn terms of performance, the CPT equipment is excellent. ... ...11....... . ...Moreover our service contract and warranty have covered all maintenance costs.We have software packages that check spelling and signal when a mistake occurs. ...... . . 12 ...... . .Using both printers , we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.Example: IA So it works very well and has so many different functions.B Also it has reduced the confusion that exists about buying software packages.C The train stops at each station for only fifteen minutes.D We began with two work stations and now have four.E Our routine letters are prepared from disc-stored masters.F The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.G In contrast, its size and weight are ideal for carrying.H We have not yet experienced mechanical problems so far.I we are pleased with its performance and multi-functions.PART THREEQuestions 13-20. Read this text about the problem of Barclays Bank.The New LookWhen Sir John Quinton, then chairman of Barclays Bank, was given his marching orders last April, Britain's biggest bank thought it had found the scapegoat for its sudden fall from grace and profits, Andrew Buxton, the bank's managing director and an offspring of its founding families, was a pointed chairman and chief executive, with effect from January 1st of next year. It seemed a glorious victory for good business management. Is the problem solve do certainly not.1. No sooner had Mr. Buxton been appointed chairman and chief executive than bigshareholders and quite a few board members began quietly to question his ability to do both jobs at once. Now, weeks before he is due to move up, the questions are louder. Many wish the bank had seized the opportunity Lasy April to separate the two top posts. And privately. Some wonder whether Mr. Buxton is the right man for either one. What started as a thoroughly British Whispering Campaign has assumed much bigger dimensions..2. Mr. Buxton has suffered it all, but in truth he has no way out. After weeks of talking to shareholders and discussing with his non-executive directors, he has accepted that Barclays will separate the top jobs sometimes in the future. How7 He says that there has been no formal discussion of it in the boardroom.3. Formally or informally, it has been agreed that Mr. Buxton will not be moved from his chairmanship, and that Barclays must find a strong chief executive. Opinions differ as to whether this person should be chosen from inside or outside the bank. Several board members believe that there is no ideal candidate inside Barclays.4. Neither shareholders nor non-executive directors want to wait long. If the right candidate can be found, the bank could combine the announcement of a new appointment with its annual results at the end of March. Mr. Buxton stressed the importance of getting this next step right, particularly since any appointment will mean overturning a management reorganization that was announced only eight months ago.Questions 13-16. For questions 13- 16, choose the correct title for each paragraph from the box below.. For each paragraph (l-4) mark one letter (A-G) on your Answer Sheet.. De not mark any letter twice.13. Paragraph 1 . . . . . . . . . .14. Paragraph 2 . . . . . . . . . .l5. Paragraph 3 . . . . . . . . . .16. Paragraph 4 . . . . . . . . . .A Problems facing Mr. BuxtonB Proposals for candidates of the chief executiveC Lack of ideal candidate inside BarclaysD Buxton's agreement to give up one of his two top jobsE Doubts about Buxton's ability for two top jobsF Anxieties about choosing the right candidatesG Objections to Buxton's ideasQuestions 17-20. Using the information in the text, complete each sentence 17- 20, with a phrase from the list below (A-G). For each sentence (17-20) mark one letter (A-G) on your Answer Sheet.. Do not mark any letter twice.17. Mr. Buxton is persuaded that the bank needs to. . . . . .18. if they can find the right candidate ,they could. . . . . .19. Mr. Buxton will retain his chairmanship, and the bank must. . . . . .20. At the news of Mr. Buxton's appointment, many people started to. . . . . .A combine the news of the appointment with its annual results.B believe no suitable candidates can be found in the bank.C question his ability to hold two leading positions.D find a very able chief executive.E mean overturning a management reorganization. .F differ as to the sources for the right candidate.G separate the two top jobs sometime later.PART FOURQuestions 21 -35. Read this text about an Italian car company.. Choose the best word to fi71 each gap.. For each question (21 -35) mark one letter (A, B, C or D) on your Answer Sheet.. One answer has been given as an example.Gianni Agnelli, Chairman of Fiat, Italy's largest private industrial corporation, is known in Italy as the lawyer, because he trained in law at Turin University. ... ...example...... . .he has never practiced, his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ...... . . 21...... . . Fiat had been ...... . . 22 ...... . . in some corruptions in Italy. On April 21st, Fiat's lawyers and Cesare Romiti , its managing director , met Milan magistrates to ...... . . 23 ...... . . the firm's involvement in bribery to win business from state-owned companies.Fiat is not the ...... . . 24...... . . Italian company caught up in Italy's increasing Political corruption scandal. According to the latest figure, some 200 businessmen and politicians were sitting in prison ... ... 25 ... ... a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still ... ... influence of Fiat ...27...... . . Sales are equal to 4/00 of Italy's home product, the scandal at the company has...... . . 28 ... ...the industrial establishment.Though neither Mr. Agnelli ....,. 29...... . . Mr. Romiti has been ...... . .30...... . . Of wrongdoing, several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts. ...... . . 31 ...... . . arrested include Francesco Mattiol, Fiat's finance director, and Antonio Moscon, the ... ... 32 ... ... head of its Toro insurance branch. ... ... 33... ...men have been ... ...34... ... about their previous roles on the board of Cogefar-Impresit, Fiat's construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract ... 35 ... ... to Milan's underground.ExampleA ThoughB ThatC BecauseD What。
2020年BEC中级阅读理解练习题
2020年BEC中级阅读理解练习题为了让大家更好的准备商务英语BEC中级考试，给大家带来BEC中级阅读习题,下面就和大家分享，来欣赏一下吧。
2020年BEC剑桥商务英语中级阅读理解练习题一In 1620, about half the USA was covered by forests. Today the forests have almost gone. A lot of good land has gone with them, leaving only sand. China doesn’t want to copy the USA’s example. We’re planting more and more trees. We’ve built the " Great Green Wall" of trees across northern part of our country.The Great Green Wall is 7,000 kilometres long, and between 400 and 1,700 kilometres wide. It will stop the wind from blowing the earth away. It will stop the sand from moving towards the rich farmland in the south. More "Great Green Walls" are needed. Trees must be grown all over the world. Great Green Walls will make the world better.根据短文内容，选择正确答案。
1.In 1620, about ______ the USA was covered by forests.A.a thirdB.halfC.two thirdsD.a fourth2.A lot of good land has gone with ______.A.sandB.waterC.windD.forests3.The Great Green Wall in China is ______ long.A.7,000 kilometersB.1,700 kilometersC.7,000 metersD.400 kilometers4.Trees must be grown in ______.A.ChinaB.the USAC.some countriesD.every part of the world5.______ will make the world better.A.The Great WallB.Tall buildingsC.Great Green WallsD.Flowers and grass【参考答案】1-5 BDADC2020年BEC剑桥商务英语中级阅读理解练习题二A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. Itstruck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow o ther people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy考生如果怕自己错过考试报名时间和考试时间的话，可以免费预约短信提醒，届时会以短信的方式提醒大家报名和考试时间。
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剑桥商务英语BEC中级阅读真题（一）
PART ONE
Questions 1-7
Look at the sentences below and the job advertisements on the opposite page.
Which job does each sentence 1-7 refer to?
For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
1 You will be responsible for the operation of a computer system.
2 You must be able to forecast what people will want to wear.
3 You will be able to work with people from many different countries and backgrounds.
4 You will have a qualification which covers two subject areas.
5 It is necessary to have worked in this sector before.
6 You will need to keep in contact with the headquarters of the organization.
7 The advertisement emphasises the need to have a suitable approach to important people.
A
BUSINESS MANAGER
You will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
B
DEPARTMENT STORE BUYER
Based at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women’s fashion and will hold a degree in design with a business studies component.
C
LEGAL SERVICES ADMINISTRATOR
As head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential
D
REGIONAL LEISURE SITES MANAGER
You will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.。