商务与管理沟通考题(4)

学生姓名学号所在院系班级-------------------------密封线--------------------------烟台大学 2008 ～ 2009 学年第 2 学期《商务与管理沟通》试卷AI. Answer the following questions. (10%)1.What is common ground?2.What is you-attitude?3.What is reader benefit?4.What do demographic characteristics refer to?5.What is central selling point?II Please put “T” in the bracket if the statement is true, otherwise put “F” in the brackets. (40%)1. All the business message is positive. ( )2. We should use more technical and business jargons when we write business and administrative message. ( )3. When writing, getting feedback is not required in most companies. ( )4. When we design questions for surveys and interviews, we should avoid bias. ( )5. Finding a common ground is very important when we use the direct request pattern to persuade the reader. ( )6. Passive voice is mainly used to avoid blaming the reader when writing business letter. ( )7. When we write sales letters, all the central selling points should be listed regardless of the type of theaudience.( )8. In report-writing, up-front planning is not import. ( )9. In Greece, people think that the gesture of “thumbs up” means good performance. ( )10. Parallel structure puts words, phrases or clauses in the same grammatical and logical form. It is useful when welist facts. ( )11. Hindus do not eat pork, Muslims do not eat beef. ( )12. We should often use big words in writing business message. ( )13. When we ask the reader to act promptly, reasons should not be offered. ( )14. In active listening, receivers actively demonstrate that they have heard and understood a speaker by feeding backeither the literal meaning or the emotional content or both. ( )15. Standard Agenda and Dot Planning are two strategies that are often used in making decisions. ( )16. Mode refers to the number that occurs most in a range of numbers. ( )17. Creating goodwill is usually the most basic purpose of business communication. ( )18. In positive situations, use I more often than you. ( )19. Recommendation report just offers suggestions. ( )20. Compared with verbal communication, nonverbal communication seldom leads to misunderstanding. ( ) III.Write down the Chinese Equivalents of the following expressions.(15%)1. negative message2. high-contact culture3. direct mail4. buffer5. subject line6. emotional appeal7. title page8. cultural diversity 9. you-attitude 10. demographic characteristicsIV.Write a short memo with no more than 50 words. (15%)Your company plans to have a press conference for launching a new product. You are in charge of drafting a presentation script to introduce the new product. Now you need to send the presentation script to your manager and ask him to give you the feedback so that you can improve it. Write a transmittal Memorandum according to the following information:(1) Telling your manager what document is going to be sent(2)Summarizing the major points of the presentation script(3)Indicating any special information that would help your manager understand the script(4)Asking your manager to point out shortcomings and offer suggestionsII.Write a letter according to the following situation with no less than 120 words. (20%) You have just attended the one-day training course offered by ABC Training Co. The person who is in charge of this training program is Mr. Smith. Write a letter to him to make complaints:1. The original trainer was sick, the replacement was poor.2. You only got one loose pile of handouts instead of the high quality information pack.3. The lunch was poor.4. The training group was too crowded.5. The training program was one hour late.学生姓名学号所在院系班级- ------------------------密封线--------------------------烟台大学 2008 ～ 2009 学年第 2 学期《商务与管理沟通》试卷AI.1.23.4.5.II.1. ____________________2._______________________3. ____________________4._______________________5._____________________6._______________________7._____________________ 8. ______________________9._____________________ 10.______________________11. ____________________ 12._______________________13. ____________________ 14._______________________15._____________________ 16. ______________________17._____________________ 18._______________________19.____________________ 20.______________________III.1. ____________________2._______________________3. ____________________4._______________________5._____________________6._______________________7._____________________8. ______________________9._____________________ 10.______________________ IV.学生姓名学号所在院系班级-------------------------密封线--------------------------烟台大学 2008 ～ 2009 学年第 2 学期《商务与管理沟通》试卷BI. Answer the following questions. (10%)1.What is primary audience?2.What are the activities that are involved in the writing process?3.What is low-contact culture?4.What is a buffer?5.What are the 3 strategies involved in the persuasive message?III.Please put “T” in the brackets if the statement is true, otherwise put “F” in the brackets. (40%)1. Each supervisor must certify that the time sheet for his department is correct.This sentence is appropriate. ( )2. We should use more technical and business jargons when we write business and administrative message. ( )3. When writing, getting feedback is not required in most companies. ( )4. We should use the directed subject line when we adopt the problem-solving pattern to persuade the reader. ( )5. Finding a common ground is very important when we use the problem solving pattern to persuade the reader.( )6. The components of good direct mail are good product, a good mailing list and a good appeal. ( )7. When we write sales letters, all the central selling points should be listed regardless of the type of the audience.( )8. In the sales letter, we should always mention the price early in the first paragraph to draw the reader’s attention.( )9. In Greece, people think t hat the gesture of “ thumbs up” means good performance. ( )10. Color, age and height are parts of the non-verbal communication. ( )11. Nodding the head means the same to all people in the world. ( )12. We should not use formal expressions in report writing. ( )13. It is advisable for us to think that our way of doing things is correct. ( )14. Good planning can ensure the high quality of the writing. ( )15. Resume gives detailed information of the person who applies for a job. ( )16. We should use sentence fragments and phrases when we write the resume. ( )17. We should use long and complex sentences to make the letter clear. ( )18. Report writing does not require much up-front planning. ( )19. Accountant, banker, doctor and engineer are the neutral job titles. ( )10. The job title “manager” shows no bias. ( )IV.Write down the Chinese equivalents of the following expressions. (15%)1. up-front planning2. standard agenda3. Goodwill4. Star-chain-knot5. feedback6.junk mail7. cultural integration8. dot-planning 9. Target market 10. bias-free languageV.Write a memo with no more than 50 words. (15%)You are the manager of a small office. In order to reduce costs and improve the company’s environmental practices, you have decided to collect and recycle all paper used in the office.1)informing staff of the new policy2)explaining how the paper will be collected3)requesting staff to co-operate with the schemeV.Write a short report according to the following situation with no less than 120 words. (20%)Every month, your company needs to deliver a large quantity of goods from Shanghai port to European main ports and the major ports in the United States. Sometimes if the goods are in urgent need, air transportation is needed. Good quality service and fast delivery are your co.’s first two concerns in choosing the forwardingagent(货运代理公司) to ship the goods. You are required to write a report to recommend which of the following two candidate companies is suitable to be the forwarding agent for your co.Candidate companies:1.Global Shipping Co. has more than 20 years’ experienc e in container shipping. This co. offers shipping servicesto every major port in the world. It can also offer the air transportation services. The freight charge is subject to the prevailing market price in transportation.2. Cslco Co. is a relatively new co. in the field of international transportation. Cslco co. operates the shipping linesfrom the major ports in Asia to the European main ports. Any quantity of the goods can be accepted. The freight charge is a bit lower than the prevailing market price in transportation.学生姓名学号所在院系班级- -------------------------密封线--------------------------烟台大学 2008 ～ 2009 学年第 2 学期《商务与管理沟通》试卷BI.1.23.4.5.II.1. ____________________2._______________________3. ____________________4._______________________5._____________________6._______________________7._____________________ 8. ______________________9._____________________ 10.______________________11. ____________________ 12._______________________13. ____________________ 14._______________________15._____________________ 16. ______________________17._____________________ 18._______________________19.____________________ 20.______________________III.1. ____________________2._______________________3. ____________________4._______________________5._____________________6._______________________7._____________________8. ______________________9._____________________ 10.______________________ IV.烟台大学20 08 ～20 09 学年第 2 学期期末考试试卷分析报告。