商业英语入门chapter 3
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商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

sometimes do not translate across cultures and can cause confusion or hurt
6/27/20f2e0elings.
I. Reading Practice
Text A
Table Manner At a formal banquet, be prepared to give a short, friendly speech in response to the host's speech. When inviting Taiwanese to a party, serve a "real" meal rather than snacks and drinks. When invited for dinner, it is polite to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry. You must arrive on time or early if you are the guest.
hands and scan it immediately for vital information. Then lay the card in front of
you on the table. It is demeaning to put someone's card directly into your pocket
商务英语教学chapter3PPT课件

学生应学会分析长难句的结构和 含义,以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图:学生应通过阅读理解作者的意图和观点, 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求,如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息,避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构, 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异:学生应学会尊重文化差异,避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
Reading and writing skills
• 推断作者意图:学生应通过阅读理解作者的意图和观点, 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求,如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息,避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构, 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异:学生应学会尊重文化差异,避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
商务英语精读unit3Fashion

• During recent years,the topic of fashion has aroused more and more people's attention,especially the young. • It is likely that fashion is becoming the indispensable part for us and it has a profound impact on our clothes.
This is chanel's newest style (香奈 儿)
• The CHANEL has been committed to its motto in proudction and service : "Enterpring sprit and becoming the timeless classic".(创新精神,创造永恒经典) • As Chanel said,Fashion flies by like lightning,styles never grow old.(时尚稍纵 即逝,风格永存)
• And it is very important to be a real yourself!
60s Jeans and Skirts
70s Jeans and Skirts
80s Jeans and Skirts
90s
Nowadays’ wearings are various.
• What we real need is a balance between what we are looking forward to and our real life.
What is fashion?
This is chanel's newest style (香奈 儿)
• The CHANEL has been committed to its motto in proudction and service : "Enterpring sprit and becoming the timeless classic".(创新精神,创造永恒经典) • As Chanel said,Fashion flies by like lightning,styles never grow old.(时尚稍纵 即逝,风格永存)
• And it is very important to be a real yourself!
60s Jeans and Skirts
70s Jeans and Skirts
80s Jeans and Skirts
90s
Nowadays’ wearings are various.
• What we real need is a balance between what we are looking forward to and our real life.
What is fashion?
商务职场英语Unit_3PPT课件

products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
商务英语教学课件chapter 3

Homework:
EXERCISES FOR CHAPTER 3 3-1, 3-2, 3-4, 3-5
(purpose/reason of writing) Examples: Thank you for your letter of… It was good to meet you again at last
week’s conference. We wish to hold our annual conference at
Chapter 3 Paragraph & Whole Composition
Summary of Key Points What should you look for when you revise
paragraph? Check for topic sentences and transitions. Writing processes can include eight activities: planning, gathering, writing, evaluating, getting feedback, revising, editing,and proofreading. Revising means changing the document to make it better satisfy the writer’s purposes and the audience
EMS. Please let me know if you need any
further information. Looking forward to hearing from you. Hope to hear from you soon.
BBC商务英语 步入商界-unit3

Words and Phrases
Out of town Move a meeting Count on Take care of Look forward to 出城 改变见面时间 指望,料想 照顾,处理 期待,盼望
Words and Phrases
Feel free Put sb. in (for an appointment) Work sb. In Put sb. down (for an appointment) 随时 把某人安排进预约名 单 额间,请随时打我手机联系。 If you need to change the time, please feel free to call me on my cell phone. 我打电话是想确认一下你明天上午9点与帕克医生的预 约有没有问题。 I am calling to confirm your appointment for tomorrow morning at 9 am with Dr. Parker.
高级
我想告诉您下周二我不能赴约。 I wanted to let you know I will not be able to make our meeting next Tuesday. 我打算在离开之前处理好见面之事,不过我想我可 以重新安排一下。 I was counting on taking care of our meeting before I leave, but I suppose I could shuffle a few things.
STAGES OF ARRANGING A MEETING 要求会面 I think we should have a meeting about this. Could we arrange a meeting? 建议时间 Are you free on…? How about…? Is …convenient? Would … suit you? Are you available on…?
商务英语Chapter 3参考译文及答案

数量:5000只
2.货品:QWB-016锦缎电脑包
价格:宁波离岸价每只8.36美元
由于行情下跌,建议贵公司早日接受。
盼望早日得到答复。
马丁·克朗
Lette
尊敬的马丁先生:
兹收到贵公司3月7日要求让利五个点的邮件,非常感谢。
我们十分遗憾地通知您,由于上涨的人力成本,我们现无法给您这么大的折扣。坦白说,手工艺品市场目前仍然坚挺且有上升的可能性。因为在可预见的未来价格几乎不可能会下滑。
急盼复!
附言:可以有您的MSN号或/和skype号吗?
塞缪尔·陈
尊敬的陈先生:
我公司是加拿大主要的工艺品进口商之一。我在今年四月的第111届广交会上拿到了贵司的目录与您的名片。
现我们对贵公司的锦锻手袋,尤其是货号为QWB-012和QWB-016的产品十分感兴趣。希望您能基于每款五千的数量对上述两个货号报最好离岸价,以及最短的生产周期。
兹复,很遗憾,我处客户认为贵公司价格过高,且与本地现行市场水平不一致。贵公司可能了解,一些印度尼西亚商人正在削价销售。毋庸置疑,市场竞争激烈。
我们不否认贵公司锦缎手袋质量稍好,但差价决不至于高达5%。为促进贸易,谨代表客户还价如下:
1.货品:QWB-012泪珠状晚装锦缎手袋
价格:宁波离岸价每只4.56美元
Chapter 3
Learning Aims
学完本章,学生应能:
1.根据不同的潜在客户分清具体询盘与一般询盘;
2.熟悉询价单、报价单以及价目表;
3.提高还盘处理能力;
4.掌握商务谈判的信件的结构以及相关术语和表达方式;
5.熟悉一些工艺品的名称;
6.学会分析案例,并撰写商务谈判的信函。
Background Information
2.货品:QWB-016锦缎电脑包
价格:宁波离岸价每只8.36美元
由于行情下跌,建议贵公司早日接受。
盼望早日得到答复。
马丁·克朗
Lette
尊敬的马丁先生:
兹收到贵公司3月7日要求让利五个点的邮件,非常感谢。
我们十分遗憾地通知您,由于上涨的人力成本,我们现无法给您这么大的折扣。坦白说,手工艺品市场目前仍然坚挺且有上升的可能性。因为在可预见的未来价格几乎不可能会下滑。
急盼复!
附言:可以有您的MSN号或/和skype号吗?
塞缪尔·陈
尊敬的陈先生:
我公司是加拿大主要的工艺品进口商之一。我在今年四月的第111届广交会上拿到了贵司的目录与您的名片。
现我们对贵公司的锦锻手袋,尤其是货号为QWB-012和QWB-016的产品十分感兴趣。希望您能基于每款五千的数量对上述两个货号报最好离岸价,以及最短的生产周期。
兹复,很遗憾,我处客户认为贵公司价格过高,且与本地现行市场水平不一致。贵公司可能了解,一些印度尼西亚商人正在削价销售。毋庸置疑,市场竞争激烈。
我们不否认贵公司锦缎手袋质量稍好,但差价决不至于高达5%。为促进贸易,谨代表客户还价如下:
1.货品:QWB-012泪珠状晚装锦缎手袋
价格:宁波离岸价每只4.56美元
Chapter 3
Learning Aims
学完本章,学生应能:
1.根据不同的潜在客户分清具体询盘与一般询盘;
2.熟悉询价单、报价单以及价目表;
3.提高还盘处理能力;
4.掌握商务谈判的信件的结构以及相关术语和表达方式;
5.熟悉一些工艺品的名称;
6.学会分析案例,并撰写商务谈判的信函。
Background Information
商务英语入门第三章外教社修订版

Ethical standards in business are based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individual’s personal values.
Chapt er
Corporate Ethics
Ethics are principles of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.
团结 信赖 创造 挑战
Chapt er
Lead-in activities
Corporate culture communicates how people in an organization should behave or how things are done around here. It represents a common perception held by the organization’s members.
商务英语入门第三章外教社修 订版
团结 信赖 创造 挑战
Chapt
er Chapter 3
Corporate Ethics and Corporate Culture
企业道德与企业文化
团结 信赖 创造 挑战
Chapt er
Lecture Outline
Corporate Ethics 企业道德
Chapt er
Corporate Ethics
Ethics are principles of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.
团结 信赖 创造 挑战
Chapt er
Lead-in activities
Corporate culture communicates how people in an organization should behave or how things are done around here. It represents a common perception held by the organization’s members.
商务英语入门第三章外教社修 订版
团结 信赖 创造 挑战
Chapt
er Chapter 3
Corporate Ethics and Corporate Culture
企业道德与企业文化
团结 信赖 创造 挑战
Chapt er
Lecture Outline
Corporate Ethics 企业道德
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Flexible Intermittent Short production run process Job-order production (间歇式加工)customer-designed
Identify the following processes?
Crude oil is reduced to Gasoline, wax, fuel
Three work flow layouts
process layout product layout fixed-position layout
Process layout
It arranges components ( such as work centers, equipment, or departments) together according to similarity of function.
Inputs
Professors
Books Academic
journals Audiovisual materials Computers Classrooms
Transformation Process
• teachers’ work activities • management activities • the teaching technology and methods
Manufacturing Resources Planning Advance version of MRP All resources involved in the efficient making of a product, more than just material requirements
Process manufacturing— physically or chemically changes materials Assembly process—puts together components to make a product
Analytic process
Continuous mass-production Long production run process (连续性加工) chemical plant
Purchasing materials management Production inventory and quality control maintenance and manufacturing engineering plant management
The Nature of Production Process
material inputs
input
human inputs
other inputs
People Technology Equipment Materials Capital Information
transformation
production activities that take the inputs and combine them in some special way to produce the output
It is used when the product remains at one location because of its size. The product stays in place, and tools, equipment, and human skills are brought to it.
Operations Management
•Planning operations
•Controlling Operations
Planning Operations
Capacity
planning Facilities location planning Process planning Facilities layout planning
Plant Location
Customer location
Source of raw materials
Labor supply
Power and water
Community consideration
Take Tianjin Univ. as an example, please identify what are the inputs, transformation process and outputs?
Work activities Management activities Technology and operations methods
Finished goods & services Financial results Information Human results
output
The final result of the production process
Production & Operation
Manufacturing—one part of production tangible goods by hand or with machinery
Production & Operation
Operations—the functions needed to keep the company producing, literally any function or series of functions enacted to carry out a strategic plant.
availability of needed labor skills (labor costs)
(highly skilled people are needed) energy costs (requiring a great of energy ) community consideration (low taxes, fine educational systems, clean water, etc.)
Product layout
The components are arranged according to the progressive steps by which the product is made. progressive: adj 渐次的, 渐进的
Fixed-position layout
Aggregate
plan Master scheduling Material requirements planning (MRP)
Capacity planning
Facilities Location Planning
Where
you choose to locate will depend on which factors have the greatest impact on total production and distribution costs.
Projected sales
MRP II
Personnel
Plant capacity Distribution limitation
Materials management
ERP—enterprise resource planning
a computer-based production and operations system that links multiple firms into one integrated production unit.
Materials management
MRP—materials requirements plannin system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time
Process planning
Production line producing production line workers
Production Processes
Synthetic process—either converts raw materials into other products or combines raw materials or parts into a finished product
Business English
Production & Quality Management
Learning Objectives
Define production, manufacturing and operations. Describe production processes Explain planning operations Discuss controlling operations Summarize modern production issues and techniques
Comparing 3 Definitions
•Production •Manufacturing
•Operations
Production & Operation
Production—the process of transforming inputs (raw materials) into outputs (goods & services) tangible goods (recognizable physical products) intangible service (hospital, airline etc.)
Identify the following processes?
Crude oil is reduced to Gasoline, wax, fuel
Three work flow layouts
process layout product layout fixed-position layout
Process layout
It arranges components ( such as work centers, equipment, or departments) together according to similarity of function.
Inputs
Professors
Books Academic
journals Audiovisual materials Computers Classrooms
Transformation Process
• teachers’ work activities • management activities • the teaching technology and methods
Manufacturing Resources Planning Advance version of MRP All resources involved in the efficient making of a product, more than just material requirements
Process manufacturing— physically or chemically changes materials Assembly process—puts together components to make a product
Analytic process
Continuous mass-production Long production run process (连续性加工) chemical plant
Purchasing materials management Production inventory and quality control maintenance and manufacturing engineering plant management
The Nature of Production Process
material inputs
input
human inputs
other inputs
People Technology Equipment Materials Capital Information
transformation
production activities that take the inputs and combine them in some special way to produce the output
It is used when the product remains at one location because of its size. The product stays in place, and tools, equipment, and human skills are brought to it.
Operations Management
•Planning operations
•Controlling Operations
Planning Operations
Capacity
planning Facilities location planning Process planning Facilities layout planning
Plant Location
Customer location
Source of raw materials
Labor supply
Power and water
Community consideration
Take Tianjin Univ. as an example, please identify what are the inputs, transformation process and outputs?
Work activities Management activities Technology and operations methods
Finished goods & services Financial results Information Human results
output
The final result of the production process
Production & Operation
Manufacturing—one part of production tangible goods by hand or with machinery
Production & Operation
Operations—the functions needed to keep the company producing, literally any function or series of functions enacted to carry out a strategic plant.
availability of needed labor skills (labor costs)
(highly skilled people are needed) energy costs (requiring a great of energy ) community consideration (low taxes, fine educational systems, clean water, etc.)
Product layout
The components are arranged according to the progressive steps by which the product is made. progressive: adj 渐次的, 渐进的
Fixed-position layout
Aggregate
plan Master scheduling Material requirements planning (MRP)
Capacity planning
Facilities Location Planning
Where
you choose to locate will depend on which factors have the greatest impact on total production and distribution costs.
Projected sales
MRP II
Personnel
Plant capacity Distribution limitation
Materials management
ERP—enterprise resource planning
a computer-based production and operations system that links multiple firms into one integrated production unit.
Materials management
MRP—materials requirements plannin system that uses sales forecasts to make sure that needed parts and materials are available at the right place and the right time
Process planning
Production line producing production line workers
Production Processes
Synthetic process—either converts raw materials into other products or combines raw materials or parts into a finished product
Business English
Production & Quality Management
Learning Objectives
Define production, manufacturing and operations. Describe production processes Explain planning operations Discuss controlling operations Summarize modern production issues and techniques
Comparing 3 Definitions
•Production •Manufacturing
•Operations
Production & Operation
Production—the process of transforming inputs (raw materials) into outputs (goods & services) tangible goods (recognizable physical products) intangible service (hospital, airline etc.)