关于组织2008年冬季全国大学英语四、六级、
2008年12月英语四级答案.(含解析)
2008年12月si ji da an1.A).【定位】由提干中的Stella Bianchi, mother 定位到第三段1-2句：“The boy‟s mother ran toward me from across the park ,” I thought she was coming over to apologize, but instead she started shouting at me for …disciplining her child ‟.【精解】段首处设题。
文章提到Stella本以为孩子的母亲是来道歉的，A）与此一致。
本体关键在于定位答案。
2.D)【定位】由提干中的deal with other people‟s children 定位到第四段：Getting your own children to play nice is difficult enough. Dealing with other people‟s children has become a minefield.【精解】段末设题，这句话的意思是：管教别人的孩子如进雷区，“minefield”这个词固然生僻，一可根据mine“地雷”的意思进行判断；二可通过上文进行推断。
上句提出管教自己的孩子已经很难了，两句之间是递进关系，推断管教别人孩子更不容易。
D）项与此相符。
3.B)【定位】由题干中的Professor Naomi White, criticize定位到第七段最后一句：We see our children as an extension of ourselves, so if you‟re saying that my child is behaving inappropriately, then that‟s somehow a criticism of me.【精解】段末设题。
文章指出“如果你说我的孩子做的不对，那就有些批评我的意味了。
关于认真组织好年月全国大学英语四六级考试
教务通字[2014]57 号关于认真组织好2014年12月全国大学英语四六级考试和高等学校大学英语应用能力考试的通知各院、部、处、校区：2014年12月全国大学英语四、六级（CET）考试和普通高校大学英语应用能力（PRETCO-A）考试将于12月20-21日举行。
为组织好此次考试，现将有关事项和安排通知如下：一、考试时间和地点（一）时间1、CET4：2014年12月20日上午 9：00－11：252、CET6：2014年12月20日下午15：00－17：253、英语应用能力考试：2014年12月21日上午9：00－11：00（二）地点：1、CET4考试地点：河西考区：公共教学楼、包印楼、包设楼工学院考区：主教学楼、电教楼2、CET6考试地点：河西考区：公共教学楼工学院考区：主教学楼3、英语应用能力考试地点：河西考区：公共教学楼工学院考区：主教学楼注意：以上教学楼在考试期间，教学楼封闭。
考试期间有课的学院请提早按规定程序办理好调(停)课手续。
二、考试组织机构我校CET考点设两个考区：河西考区、工学院考区；英语应用能力考试设两个考区：河西考区、工学院考区。
为了顺利组织和调配整个考试，根据省考试院文件精神，CET、PRETCO-A实行主考负责制，设主考办公室负责我校考点的全面工作，主考办公室下设若干个考区考务办公室。
主考办公室成员：1、考务领导小组：组长：金继承副组长：倪正顺、刘常云、文爱军成员：张发明、易小斌、杨辉、燕环球、陈若松、李晓翼、李永清、吴永辉、吴功玉、宣艳、黎明、余勇、李学刚、向华政、康迎新、邵军、文岳东2、巡视人员：省市巡视员、唐未兵、陈邵桂、监察处成员、督导团成员、教学评估处成员3、主考：金继承4、副主考：刘常云、文爱军5、考务专干：文岳东、汪晓锋、罗成6、考区负责人：河西考区：刘常云、易小斌、杨辉工学院考区：张发明、邵军7、考试违纪作弊事故处理小组组长：刘常云成员：各考区负责人、罗成、邵军及各学院学工系统人员8、后勤保障：宣艳9、保密保卫：李晓翼及保卫处人员10、考场管理：李永清及现教中心人员三、考务办公室及收发卷地点1、主考办公室设在河西考区公共教学楼205-1室（电话：22183130）2、各考区考务办公室：工学院考区考务办：工学院主教楼305室（电话：）和电教楼303室（电话：22622091）3、试卷收发地点：1）河西考区：公共教学楼： 203、204教室包印楼： 108教室包设楼： 209教室2）工学院考区：主教楼考场收发卷在主教楼301教室；电教楼考场收发卷在电教楼305教室。
2008年下半年大学英语四六级考试考务工作安排
2012年上半年全国大学英语四六级考试考务工作安排一、学校名称、代码、语种级别、报名人数1、学校名称：江苏科技大学学校代码：32131校区名称：江苏科技大学东校区校区代码：1江苏科技大学南校区校区代码：2 江苏科技大学西校区校区代码：3江苏科技大学张家港校区校区代码：42、语种级别、报名人数：（1）大学英语四级（CET4）：4033人其中：东校区571人；南校区1889人；西校区1074人；张家港校区499人（2）大学英语六级（CET6）：9553人其中：东校区2500人；南校区2042人；西校区2646人；张家港校区2365人（3）小语种：20人其中：日语四级10人；日语六级1人；德语四级3人；法语四级6人报名人数合计：13606人二、主考、校专家巡视员1、主考、副主考名单主考：戴跃伟副主考：陶海洋周树军2、校教学专家组巡视人员名单四级：东校区：李巧改南校区：朱慧敏盛福兴王苏海西校区：潘一乐张家港：万石建六级：东校区：李巧改方开翔张晓如王苏海南校区：朱慧敏盛福兴徐绍祥西校区：潘一乐郭文录施金龙王海龙张家港：杨福章万石建施国华3、各学院领导巡视人员名单四级：东校区：屠文伟嵇春艳蒋磊陈煜南校区：张国昌吴庆祁凯刘彩生西校区：王国金季更生仲崇光六级：东校区：邹家生高尚刘占超朱金于立东南校区：张国昌徐琳蒋宏志陈澜朱明星西校区：田剑田雨波王长征杨建超赖忠民杨亚洲三、考务工作人员名单1、四级东校区（负责人：尹群姚双良）孙惠琴顾祥生邓小青程小宛南校区（负责人：张国昌邓敏）谢婷婷肖琴江静叶云卞建国杨琴时云龙西校区（负责人：李滨城沈江勇）杜长江陈海关殷瑶琴苏贞郭甜张家港校区（负责人：王明强王树利）姚徐陈新杜晓明王勇2、六级东校区（负责人：尹群姚双良）孙惠琴顾祥生马延华邓小青徐海玲许洁程小宛殷瑶琴时云龙南校区（负责人：张国昌邓敏）谢婷婷肖琴江静叶云卞建国杨琴潘宇星西校区（负责人：李滨城沈江勇）杜长江陈海关苏贞郭甜缪芸芸李悦孟春凤喻永光张家港校区（负责人：王明强王树利）姚徐陈新王勇杜晓明彭秀芳王丽敏周夫利范晨包律婷四、场外监考人员名单1、四级东校区谷福英南校区潘进石婕秦九斌西校区邵长斌孟春凤张家港校区黄鹂2、六级东校区戴玉群肖民韩菁菁周琨窦慧莉南校区张丹秦九斌刘嘎琼西校区潘进夏燕琴黄素梅邵长斌张家港校区肖沛黄鹂陈芸五、放音人员及电台放音频率东校区郑金权杨睿FM 84.5MHZ 备用为同频率南校区曾蓉谢婷婷FM 84.5MHZ 备用81 MHZ西校区吴雁何进华FM 84.5MHZ 备用为同频率张家港季梦怡杜晓明FM 74.1MHZ 备用为同频率六、考试工作人员培训和考务办地点1、培训地点东校区：演讲厅、综C301 南校区：综合楼2－102西校区：综合楼102张家港校区：教学楼B1042、考务办地点东校区：教3－105、106南校区：综合楼1－101、综合楼2－107西校区：综合楼119张家港校区：A2033、医务室、考生休息室、备用教室东校区：教3－104南校区：综合楼1－108西校区：综合楼108张家港校区：A301江苏科技大学教务处学籍与考务科2012年6月6日江苏科技大学2012年上半年全国大学英语四六级考试安排表江苏科技大学教务处二O一二年六月六日。
全国大学英语四、六级考试监考、考务人员培训18
2.监考员１保护试卷袋，并听取考场指令， 监考员２指导考生在考场座位表上规定的 位置签字，指导考生按准考证上的座位号 入座。
注：监考名单上每个考场前一位监考老师 为监考员1，后一位为监考员2 。
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18
9点正（4级）/15点正（6级）
3.禁止迟到考生入场。 4.监考员启封试卷袋。 注意：监考员先向全体考生展示试卷袋密 封完好，启封前，请第一位和最后一位考 在试卷袋封口处签名。随即当众启封并核 对无误后，先发答题卡1和答题卡2。答题 卡袋内装有试卷密封条，一定要注意保存 好。考试结束后装答题卡时请先将试卷封 条取出，再装答题卡。
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考试材料：试卷袋1包，内装：
①试题册（A卷15份 + B卷15份） ②答题卡1专用袋（30份）
试卷袋启封时注 意“小舌头”
③答题卡2专用袋（30份）
④答题卡袋密封签（2条）--注意妥善保管 ⑤试卷袋密封签（1条）
注意：试卷启封时注意保持试
卷袋的完好
监考人员坚持一人在前、一人在后认真监考
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8点05分（4级）/14点05分（6级）
监考老师到考务办公室领取试卷
考务办公室: 2#312、 2#313
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8点40 分（4级）/14点40分（6级）
1.组织考生入场。 监考员2在考场门口逐一检查考生准考证、 有效身份证件上的照片是否与本人相符， 检查准考证上考场号是否与本考场号相符， 检查并禁止考生携带违规物品入场。考生 携带的与考试无关的物品集中放到讲台前 面（特别是手机） 考前监考老师强调，所有考生手机必须关 机，考试过程中手机响当作弊处理。
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强调:
2008年12月大学英语六级真题试题及答案(A卷)
之2008年12月大学英语六级真题试题及答案(A卷)2008年12月大学英语六级真题试题及答案(A卷)一、阅读理解第1题：sustainable development is applied to just about eberything from energy to clean water and economic growth,and as a result it has become difficult to question either the basic assumptions behind it or the way the concept is put to use.this is especially true in agriculture,where sustainable development is often taken as the sole measure of progress without a proper appreciation of histrorcal and cultural perspectives.To start with,it is important to remember that the nature of agriculture has changed markedly throughout history,and will continue to do so .medieval agriculture in northern Europe fed,clothed and shelered a predominantly rural society with a much lower population density than it is today.it had minimal effect on biodiversity,and any pollution it caused was typically localized.in termsof energy use and the nutrients captured in the product it was relatively inefficient.Contrast this with farming since the start of the industrial petion from overseas led farmers to specialize and increase yields.throughout this period food became cheaper,safe and more reliable.however,these changes have alsoled to habitat loss and to diminishing biodiversity.What’smore,demand for animal products in d eveloping countrics is growing so fast that meeting it will require an extra 300 million tons of grain a year by 2050.yet the growth of cities and in dustry is reducing the amount of water available for agriculture in many regions.All this means that agriculture in the 21st century will have to be very different from how it was in the 20th.this will require radical thinking.for example,we need to move away from the idea that traditional practices are inevitably more sustainable than new ones.we also need to abandon the notion that agriculture can be “zero impact”. The key will be to abandon the rather simple and static measures of sustainability,which centre on the need to maintain production without increasing damage.instead we need a more dynamic interpretation,one that looks at the pros and cons of all the various way land is used.there are many different ways to measure agricultural performance besides food yield:energy use, environmental costs,water purity,carbon footprint and biodiversity. It is clear, for example,that the carbon of transporting tomatoes from spain to the UK Is less than that of producing them in the UK with additional heating and lighting.but we do not know whether lower carbon footprints will always be better for biodiversity.What is crucial is recognizing that sustainable agriculture is not just about sustainable food production.1. How do people ofen measure progress in agriculture?A) By its productivity C) By its impact on the environmetB) By its sustainability D) By its contribution to economic growth2. Specialisation and the effort to incease yields have esulted in________.A) Localised pollution C) competition from overseasB) the shrinking of farmland D) the decrease of biodiversity3.What does the author think of traditional farming practices?A)They have remained the same over the centuriesB)They have not kept pace with population growthC)They are not necessarily sustainableD)They are environmentally friendly4.What will agriculture be like in the 21st centuryA) It will go through radical changesB) It will supply more animal productsC) It will abandon traditional farming practicesD) It will cause zero damage to the environment5 What is the author’s purpose in writing this pass age?A) To remind people of the need of sustainable developmentB) To suggest ways of ensuring sustainable food productionC) To adance new criteria for measuring farming progressD) To urge people to rethink what sustainable agriculture is1小题>、【正确答案】：B2小题>、【正确答案】：D3小题>、【正确答案】：C4小题>、【正确答案】：A5小题>、【正确答案】：D【参考解析】：无第2题：The percentage of immigrants(including those unlawfully present) in the United states has been creeping upward for years. At 12.6 percent, it is now higher than at any point ince the mid1920s We are not about to go back to the days when Congress openly worried about inferior races polluing America’s bloodstream. But once again we are wondering whether we have too many of the wrong sort fo necomers.Their loudest citecs argue that the new wave of immigrants cannot,and indeed do not want to, fit in as previous generations did.We now know that these racist views were wrong.In time, Italians, Romanians and members of other so-called inferior races became exemplary Americans and contributed greatly, in ways too numerous to detail , to the building of this magnificent nation. There is no reason why these new immigrants should not have the same success.Although children of Mexican immigrants do better, in terms of educational and professional attainment, than thir parents UCLA sociologist Edward Telles has found that the gains don’t continme. Indeed, the fouth generation is marginally worse off than the third James Jackson,of the University of Michigan,has foud a simila rend among black Caribbean immigrants,Tells fears that Mexican-Americans may be fated to follow in the footsteps of American blacks-that largeparts of the community may become mired in a seemingly state of poverty and Underachievement . Like African-Americans, Mexican-americans are increasingly relegated to (降入)segregated, substandyrd schools, and their dropout rate is the highest for any 儿童会nic group in the country.We have learned much about the foolish idea of excluding people on the presumption of the ethnic/racial inferiority. But what we have not yet learned is how to make the process of Americanization work for all. I am not talking about requiring people to learn English or to adoptAmerican ways; those things happen pretty much on their own, but as arguments about immigration hear up the campaign trail, we also ought to ask some broader question about assimilation, about ho wto ensure that people , once outsiders , don’t fovever remain marginalized within these shores.That is a much larger question than what should happen with undocumented workers, or how best to secure the border, and it is one that affects not only newcomers but groups that have been here for generations. It will have more impact on our future than where we decide to set the admissions bar for the lasest ware of would-be Americans. And it would be nice if we finally got the answer right。
2008年12月大学英语四级考试听力真题及答案
2008年12月大学英语四级考试听力真题及答案Part III Listening ComprehensionSection ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A),B),C)and D),and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分试题请在答题卡2上作答。
11.A) Only true friendship can last long.B) Letter writing is going out of style.C) She keeps in regular touch with her classmates.D) She has lost contact with most of her old friends.12. A) A painter. C) A porter.B) A mechanic. D) A carpenter.13. A) Look for a place near her office. C) Make inquiries elsewhere.B) Find a new job down the street. D) Rent the $600 apartment.14.A) He prefers to wear jeans with a larger waist.B) He has been extremely busy recently.C) He has gained some weight lately.D) He enjoyed going shopping with Jane yesterday.15.A)The woman possesses a natural for art.B) Women have a better artistic taste than men.C) He isn’t good at abstract thinking.D) He doesn’t like abstract paintings.16.A) She couldn’t have left her notebook in the library.B) she may have put her notebook amid the journals.C) she should have made careful notes while doing reading.D) she shouldn’t have read his notes without his knowing it.17. A)she wants to get some sleep C) she has a literature class to attendB) she needs time to write a paper D)she is troubled by her sleep problem18.A)He is confident he will get the job.B)His chance of getting the job is slim.C)It isn’t easy to find a qualified sales manager.D)The interview didn’t go as well as he expected.Questions 19 to 21 are based on the conversation you have just heard.19.A)He can manage his time more flexibly.B)He can renew contact with his old friends.C)He can concentrate on his own projects.D)He can learn to do administrative work.20.A)Reading its ads in the newspapers.B)Calling its personnel department.C)Contacting its manager.D)Searching its website.21.A)To cut down its production expenses.B)To solve the problem of staff shortage.C)To improve its administrative efficiency.D)To utilize its retired employees’resources.Questions 22 to 25 are based on the conversation you have just heard.22.A)Buy a tractor.B)Fix a house.C)See a piece of property.D)Sing a business contract.23.A)It is only forty miles form where they live.B)It is a small one with a two-bedroom house.C)It was a large garden with fresh vegetables.D)It has a large garden with fresh vegetables.24.A)Growing potatoes will involve less labor.B)Its soil may not be very suitable for corn.C)It may not be big enough for raising corn.D)Raising potatoes will be more profitable.25 A)FinancesB)EquipmentC)LaborD)ProfitsSection BDirections: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D).Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.Passage One26 A)To introduce the chief of the city’s police forceB)To comment on a talk by a distinguished guestC)To address the issue of community securityD)To explain the functions of the city council27 A)He has distinguished himself in city managementB)He is head of the International Police ForceC)He completed his higher education abroadD)He holds a master’s degree in criminology28 A)To coordinate work among police departmentsB)To get police officers closer to the local peopleC)To help the residents in times of emergencyD)To enable the police to take prompt action29 A)PopularB)discouragingC)effectiveD)controversialPassage Two30 A)people differ greatly in their ability to communicateB)there are numerous languages in existenceC)Most public languages are inherently vagueD)Big gaps exist between private and public languages31 A)it is a sign of human intelligenceB)in improves with constant practiceC)it is something we are born withD)it varies from person to person32 A)how private languages are developedB)how different languages are relatedC)how people create their languagesD)how children learn to use languagePassage Three33 A)she was a tailorB)she was an engineerC)she was an educatorD)she was a public speaker34.A)Basing them on science-fiction movies.B) Including interesting examples in themC) Adjusting them to different audiencesD) Focusing on the latest progress in space science35.A) Whether spacemen carry weaponsB) How spacesuits protect spacemenC) How NASA trains its spacemenD) What spacemen cat and drinkSection CDirections : In this section .you will hear a passage three time. When the passage is read for first time, you should listen carefully for its general idea. when the passage is read for the first time, you are required to fill in the blanks numbered from 36to43 with the exact words you have just heard. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words Finally, when the passage is read for the third time, you should check what you have written.注意：此部分试题请在答题卡2上作答。
2008年6月英语四,六级(CET)及应用能力B级考试报名通知(老校区)
2008年6月英语四、六级（CET）及应用能力B级考试报名通知(老校区)一、考试时间：CET4: 2008年6月21日上午；CET6: 初定于2008年6月21日下午；应用能力B级：初定于2008年6月22日下午左右(具体时间另行通知)二、报名对象：CET4：我院修完大学英语四级课程的在校学生（我院二年级及其以上年级的学生）。
CET6：我院修完大学英语六级课程且2005年6月及其以后CET4成绩达到425分及其以上，或以前CET4取得合格证的在校学生。
应用能力B级：我院大二、大三专科在校学生三、报名流程：1、网络报名：报名时学生使用本人学号登陆/jwc/学生服务系统，登录成功后请检查个人信息（身份证号、相片等）是否正确，若信息不全或有误请在个人工具里修改完善，再进入各种报名――英语等级报名，选择相应的报名等级进行报名；报名完毕后请点击“确定报名”按钮，并关闭窗口。
本次考试学生网络报名时间为08年3月24日（周一）上午9：00－3月26日（周三）下午17：00。
（请同学们相互转告）2、注意：报名成功后，请退出系统并再次登陆系统检查报名是否成功，信息是否正确；若信息有误请先退掉当前报名，然后进入“个人工具”，将个人信息修改正确后并再次报名；网络报名期间同学们可以随时补报、退报、修改信息；整个网络报名截止后不能再进行任何信息修改，请务必引起重视。
3、信息确认及收费：网络报名结束后，请辅导员老师于3月27日登录/jwc教师服务系统，在网上核对学生报名信息；若学生有信息更改或补报请于3月27日当天及时在辅导员老师处进行操作。
请辅导员老师于3月28日先到教务处学籍管理办公室核对报名信息，核对无误后再将报名费（英语四六级(CET)：50元/人、应用能力B级：40元/人）统一交到财务科。
四、特别提醒：1、敬请考生务必在规定时间内完成报名，3月26日下午17：00后将关闭对学生的网络报名，3月27日可在辅导员老师处进行信息更改或补报，3月28日早9:00将关闭整个网络报名系统，过时不予受理。
2008.6英语四级真题+详细答案
大学英语四级考试全国统考试卷（2008年6月）1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ____________________________________________Part II Reading Comprehension (Skimming and Scanning) (15 minutes) 10% Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose thebest answer from the four choices marked ABCD, for questions 8-10,complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf, Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus advertisers. This has also resulted in an increase in the sheernumber of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation(发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards(广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women's titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you will have much in common with the magazine's other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media---magazines and newspapers---will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspaper. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.2Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message. Direct mail includes newsletters, postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising. 注意：此部分试题请在答题卡1上作答。
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关于组织全国大学英语四、六级、
四川省大学英语二、三级考试报名的通知
各学院（直属系）：
2008年冬季全国大学英语四、六级考试定于2008年12月20日进行，四川省大学英语二、三级考试定于2008年12月6日进行。
现将报名工作的有关事项通知如下：
一、考试语种及等级
1、全国大学英语四级、全国大学英语六级；
2、四川省大学英语二级、四川省大学英语三级。
二、各等级报名条件：
1、全国大学英语四级、六级：
凡符合以下条件者，可自愿报名参加考试。
①2004级（5年制）、2005级、2006级、2007在校本科学生；
②已取得四川省大学英语三级合格证书的在校专科学生；
③本校在读研究生；
④除本校在读研究生外，其余本校学生需取得全国大学英语四级合格证书或全国大
学英语四级成绩在425分以上者，方可报考六级。
2、四川省大学英语二级、三级：
2005级、2006级、2007级在校本、专科学生均可自愿报名参加相应的大学英语二级或大学英语三级考试。
二、报名组织：
1、由各学院（直属系）组织本学院（直属系）学生的报名登记及报名费的收取工作。
大学英语四、六级考生报名时必须签写《诚信考试承诺书》，并由各学院（直属系）负责核查及存档。
2、各类学生在报考本次全国大学英语四、六级、四川省大学英语二、三级时，只能选择其中一个等级，不能兼报。
三、报名费：
1、全国大学英语四级：35元/人；
2、全国大学英语六级：37元/人；
3、四川省大学英语二、三级：25元/人。
四、截止时间及报表要求：
1、报名截止时间：2008年9月20日，过时不再补报。
2、各学院（直属系）报名时，必须使用考试中心提供的报名模板（由学校考试中心通过OA发给各学院报名负责人）。
3、报名表应分校区、分等级、分语种上报，表中所有信息不能为空；同时须填写《英语考试报名人数统计表》。
4、各学院（直属系）必须于2008年9月20日完成报名工作，并将报名数据的电子文档通过OA报学校考试中心；
5、本次全国大学英语四、六级报名在校本、专科考生暂不提交照片，待学校考试中心汇总后再下发校对表及需补交照片的考生名单。
报名参加考试的在校研究生需提交电子一寸红底证件照。
6、各学院（直属系）将收取的报名费统一交财务处，并将盖有财务章的报名表一份交学校考试中心。
各学院（直属系）务必通知到学生本人，并按上述时间完成相应的报名工作，同时仔细核对考生姓名、学号、身份证号码，报名截止后考试中心不再补报。
学校考试中心
2008年9月9日。