Motivate employees Herzberg HBR 员工激励

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员工激励EmployeeMotivation

员工激励EmployeeMotivation

Europe EuropeHUR Human Resources ProcedureEmployee MotivationDocument ID: Revision date: Revision no : Valid for : EUR-HUR —AC —0005 06.06.2011 131。

12.2013 Validto :1。

PurposeThe purpose of this procedure is to measure employee satisfaction regularly and methodically , to detectproblems and their roots and to derive measures from this knowledge.2. TargetTo tie employees to the company more closely in order to reduce fluctuation 。

Imp the businessenvironment and the collaboration within the departments and beyond 。

Identify if employees areaware of the importance of their activities and their contribution to the achieve of objectives 。

Other targets are the creation of prospects and the demonstration of development possibilities 。

3. Methods for the identification and the improvement of employee motivation and theraising of awareness 。

激励和奖励员工

激励和奖励员工

⇒是當代激勵理論的基礎 實務上, 實務上,管理者常用以解釋員工的激勵 作用
Maslow 需求層級理論
personal growth and fulfillment Internal (self-respect, autonomy, and achievement) external (status, recognition, and attention)
North American Decision making
Individual
Japanese
Theory Z
Consensual; input Consensual; emphasis from all concerned on quality parties is considered Shared by the group Less explicit and less formal Assigned to the individual Informal but with explicit performance measures
Responsibility Assigned to the
individual
Control
Explicit and formal Focus is on work only
Concern for workers
Focus extends to Focus includes worker's worker's whole life life and family
傳統觀念
滿意 不滿意
Herzberg的觀點 Herzberg的觀點
激 勵 因 子 滿意 沒有滿意 保 健 因 子 沒有不滿意 不滿意
當代的激勵理論

Motivating_Employees_Chapter16_激励雇员_PPT-36页文档资料

Motivating_Employees_Chapter16_激励雇员_PPT-36页文档资料
Motivators: intrinsic 固有 (psychological) factors that create job satisfaction
Attempted to explain why job satisfaction 满意 does not result in increased performance
Job enrichment
Job depth Increasing responsibility and autonomy (depth) in a job
16
Designing Motivating Jobs
Job Characteristics Model (JCM)
A framework for designing motivating jobs Five primary job characteristics:
பைடு நூலகம் Current Issues in Motivation
Describe the cross-cultural challenges of motivation. Discuss the challenges managers face in motivating
unique groups of employees. Describe open-book management and employee
19
Equity Theory
Employees compare their inputs-outcomes ratio比
with others and correct the inequity 不公平
Outcomes 产出/ inputs 投入

非金钱激励员工的十二种模式

非金钱激励员工的十二种模式

激励员工十二种模式Keven kang一、榜样激励二、目标激励三、授权激励四、尊重激励五、沟通激励六、信任激励七、宽容激励八、赞美激励九、情感激励十、竞争激励十一、文化激励十二、惩戒激励一、榜样激励为员工树立一根行为标杆在任何一个组织里,管理者都是下属的镜子。

可以说,只要看一看这个组织的管理者是如何对待工作的,就可以了解整个组织成员的工作态度。

“表不正,不可求直影。

”要让员工充满激情地去工作,管理者就先要做出一个样子来。

a、领导是员工们的模仿对象b、激励别人之前,先要激励自己c、要让下属高效,自己不能低效d、塑造起自己精明强干的形象e、做到一马当先、身先士卒f、用自己的热情引燃员工的热情g、你们干不了的,让我来h、把手“弄脏”,可以激励每一个员工i、在员工当中树立起榜样人物二、目标激励激发员工不断前进的欲望人的行为都是由动机引起的,并且都是指向一定的目标的。

这种动机是行为的一种诱因,是行动的内驱力,对人的活动起着强烈的激励作用。

管理者通过设置适当的目标,可以有效诱发、导向和激励员工的行为,调动员工的积极性。

a、让员工对企业前途充满信心b、用共同目标引领全体员工c、把握“跳一跳,够得着”的原则d、制定目标时要做到具体而清晰e、要规划出目标的实施步骤f、平衡长期目标和短期任务g、从个人目标上升到共同目标h、让下属参与目标的制定工作i、避免“目标置换”现象的发生三、授权激励重任在肩的人更有积极性有效授权是一项重要的管理技巧。

不管多能千的领导,也不可能把工作全部承揽过来,这样做只能使管理效率降低,下属成长过慢。

通过授权,管理者可以提升自己及下属的工作能力,更可以极大地激发起下属的积极性和主人翁精神。

a、不要成为公司里的“管家婆”b、权力握在手中只是一件死物c、用“地位感”调动员工的积极性d、“重要任务”更能激发起工作热情e、准备充分是有效授权的前提f 、在授权的对象上要精挑细选g、看准授权时机,选择授权方法h、确保权与责的平衡与对等i、有效授权与合理控制相结合四、尊重激励给人尊严远胜过给人金钱尊重是一种最人性化、最有效的激励手段之一。

员工激励的文献综述、外文翻译

员工激励的文献综述、外文翻译

——赫西奥德一、激励理论的背景在经济发展的过程中,劳动分工与交易的出现带来了激励问题。

激励理论是行为科学中用于处理需要,动机,目标和行为四者之间关系的核心理论。

行为科学认为人的动机来自需要,由需要确定人们的行为目标,激励则作用于人内心活动,激发,驱动和强化人的行为。

哈佛大学维廉詹姆士研究表明:在没有激励措施下,下属一般仅能发挥工作能力的20%~30%,而当他受到激励后,其工作能力可以提升到80%~90%,所发挥的作用相当于激励前的3到4倍。

日本丰田公司采取激励措施鼓励员工提建议,结果仅1983年一年,员工提了165万条建议,平均每人31条,它为公司带来900亿日元利润,相当于当年总利润的18%。

由于激励的效果明显,所以各种组织为了提高生产效率,有些专家学者就开始了对激励理论的研究之中,探索激励的无穷潜力。

二、国外研究现状国外对于激励理论有了大量的研究并获得了丰硕的成果。

总体来说,可以分为两类激励理论。

一类是以人的心理需求和动机为主要研究对象的激励理论,熟称“内容型激励理论”。

另一类是以人的心理过程和行为过程相互作用的动态系统为研究对象的激励过程理论,它也被称作是“行为型激励理论”。

1 内容型激励理论1.1 奠瑞的人类人格理论这种理论认为,在面临着动态且不断变化的环境时,人们都是自适应的。

它把需求分成了两种类型,即生理需求和心理需求。

前者与人体基本生理过程的满足感有关,而后者所关注的是情绪上和精神上的满足感。

1.2 马斯洛的“需要层次”理论美国心理学家马斯洛(A.H.Maslow)进一步发展了莫瑞的研究,在1954年出版的《动机与人格》一书中对该理论作了进一步的阐释。

马斯洛认为人的需要可以划分为五个层次,从低到高依次为生理需要,安全需要,社交需要,尊熏需要,自我实现需要,且这五个层次的顺序,对每个人都是相同的。

只有当较低层次的需要获得了基本满足后,下一个较高层次的需要才能成为主导需要。

1.3 赫茨伯格的激励—保健双因素理论美国心理学家赫茨伯格因素理论打破了这一假设。

MotivatingEmployeesChapter激励雇员

MotivatingEmployeesChapter激励雇员

第十九页,共33页。
Equity Theory
Employees compare their inputs-outcomes ratio比 with others and correct the inequity 不公平(gōng píng)
Outcomes 产出/ inputs 投入 If the ratios are perceived as equal then a state of equity公平(gōng píng) (fairness) exists If the ratios are perceived as unequal, inequity exists and the
Describe the five levels
McGregor’s X&Y Herzberg’s Two-Factors
views of satisfaction and dissatisfaction
第三页,共33页。
LEARNING OUTLINE
Contemporary Theories
Job enlargement
Increasing the scope (number of tasks) in a job
Job enrichment
Job depth
Increasing responsibility and autonomy (depth) in a job
第十六页,共33页。
Personal and Work Outcomes
High Internal Work Motivation
High-Quality Work Performance
High Satisfaction with the Work

如何激励员工和团队合作的重要性英语作文

如何激励员工和团队合作的重要性英语作文

如何激励员工和团队合作的重要性英语作文Motivating Employees and the Importance of TeamworkEffective employee motivation and strong team collaboration are essential for the success of any organization. When employees are motivated and work well together, they can achieve remarkable results that benefit the entire company. In this essay, we will explore the importance of motivating employees and fostering teamwork within an organization.Employee motivation is a critical factor in organizational success. Motivated employees are more engaged, productive, and committed to their work. They are more likely to go the extra mile and contribute to the overall success of the company. Motivation can come from a variety of sources, such as financial incentives, recognition and praise, opportunities for growth and development, and a positive work environment.One of the most effective ways to motivate employees is through financial incentives. Offering competitive salaries, bonuses, and other rewards can help employees feel valued and appreciated for their hard work. This can lead to increased job satisfaction, improvedmorale, and a greater sense of loyalty to the organization.In addition to financial incentives, recognition and praise can also be powerful motivators. When employees feel that their efforts are recognized and appreciated, they are more likely to continue putting in their best work. This can be achieved through regular performance reviews, public acknowledgment of achievements, and other formsof recognition.Opportunities for growth and development are another important factor in employee motivation. Employees who feel that they have the chance to learn new skills, take on more responsibilities, and advance their careers are more likely to be engaged and committed to their work. Providing training programs, mentorship opportunities, and career development paths can help employees feel that the organization is invested in their long-term success.Finally, a positive work environment can also play a significant role in employee motivation. When employees feel that they are part of a supportive, collaborative, and inclusive team, they are more likely to be engaged and motivated. This can be achieved through team-building activities, open communication, and a culture of mutual respect and trust.Teamwork is another essential component of organizational success.When employees work together effectively, they can leverage their collective skills and expertise to achieve greater results than they could individually. Effective teamwork requires clear communication, shared goals, and a willingness to collaborate and support one another.One of the key benefits of effective teamwork is increased productivity. When team members work together seamlessly, they can complete tasks more efficiently and effectively, leading to better overall performance. This can translate into cost savings, improved customer satisfaction, and a stronger competitive position in the market.Teamwork also fosters a sense of community and belonging within the organization. When employees feel that they are part of a cohesive team, they are more likely to feel invested in the success of the organization and more committed to their work. This can lead to higher levels of job satisfaction, reduced turnover, and a more positive work environment.Moreover, teamwork can lead to greater innovation and creativity. When employees with diverse skills and perspectives work together, they can generate new ideas, identify creative solutions to problems, and develop innovative products or services. This can give the organization a competitive edge in the market and help it stay aheadof the curve.In conclusion, motivating employees and fostering teamwork are essential for the success of any organization. By providing financial incentives, recognition and praise, opportunities for growth and development, and a positive work environment, organizations can help employees feel valued, engaged, and motivated. Similarly, by encouraging effective teamwork, organizations can leverage the collective skills and expertise of their employees to achieve greater results. By prioritizing these two key elements, organizations can position themselves for long-term success and growth.。

员工激励外文翻译

员工激励外文翻译

附录ATitle: Meeting employeee requirements: Maslow's hierarchy of needs is still areliable guide to motivating staff.Material Source: Industrial Engineer Oct2011 Author:SADRI,GOLNAZ BOWEN, R. CLARKE.Motivation relates to a range of psychological processes that guide an individual toward a goal and cause that person to keep pursuing that goal. Motivation often is described in terms of direction (the choice of one activity over another), intensity (how hard an employee tries) and persistence (how long an employee continues with a behavior, even in the face of obstacles or adverse circumstances). Motivated employees work harder, produce higher quality and greater quantities of work, are more likely to engage in organizational citizenship behaviors, and are less likely to leave the organization in search of more fulfilling opportunities.Competition by companies to attract the most talented individuals has given employees the power to demand more than just a reasonable wage or salary, and there is evidence that companies are starting to listen. A recent survey showed that salary had only a 20 percent impact on job satisfaction. Employees need a range of motivators in order to remain engaged in their work. In response to this demand, employers are looking at how to satisfy their employees on both an extrinsic, financial level as well as an intrinsic, psychological level.Research conducted by the Employee Benefit Research Institute (EBRI) found that in 2004, 92 percent of employer spending for total compensation was on wages and salaries; however, the following year spending on wages fell to 81 percent. In balancing monetary (extrinsic) and nonmonetary (intrinsic) incentives, companies use diverse motivators ranging from competitive monetary compensation and health insurance packages to concierge services and nap times. The continuous endeavor is to be creative in designing a benefits package that attracts and retains quality employees.The theory of Maslow’s hierarchy of needs can be used as a framework to identify the various benefits organizations can offer to satisfy their employees’needs and, in turn, increase revenues and reduce expenses. Psychology professor Abraham Maslow’s theory, proposed in 1943, identifies the five basic human needs that underlie all human activity.Fundamental behaviorMaslow’s hierarchy of needs is one of the fundamental theories of personal motivation. The theory can help organizations design programs to motivate their employees, retain employee loyalty, reduce turnover, recruit quality individuals and ultimately increase productivity and net income. A. Kinicki and R. Kreitner, in their book Organizational Behavior, identify and define the five basic human needs that comprise Maslow’s hierarchy. The five human needs, presented in hierarchical order from the most basic to the most advanced, are physiological, safety, love/belonging, esteem and self-actualization.According to Maslow, each need has to be satisfied substantially in order for an individual to progress to the next level. Managers are able to motivate their employees by providing rewards that help satisfy the need that is operational and prevalent at any point in time. Once a need has been satisfied substantially, it ceases to be a motivator. Then, employees move to the next level in the need hierarchy and work on satisfying those needs.1. Physiological needsMaslow defined the physiological need as the most basic. It includes the need for food, air, water and shelter as well as the need to be active, to rest and to sleep. The most obvious motivational item in this category is monetary compensation, which includes wages and salaries, bonuses, stock options and retirement plans. Wages and salaries make up about 80 percent of what companies spend to compensate their employees. Many individuals would list salary as one of the most important factors when considering a job. Money is a vital part of employees’reward packages and helps fulfill the bulk of their physiological needs. Food, clothing and a place to live can be obtained with the wage or salary a person earns.Providing a comfortable work environment also helps satisfy physiological needs. Clean and fresh air to breathe and an ergonomic workspace, keyboard and mouse can help employees perform without distraction and keep them motivated. Other benefits offered to satisfy employees’physiological needs are free or subsidized cafeterias, regular break times and break rooms stocked with drinks and food.Many companies provide free food for their employees so that they are satisfied on this level and able to engage more fully in their workplace activities. For example, A. Lashinsky in Fortune describes Google’s 11 gourmet cafeterias at its Mountain View, Calif., headquarters where employees can eat for free. Other free (and subsidized) perks that companies provide include car washes, laundry and drycleaning facilities, onsite gyms, exercise classes, massages and discounts on company products. Providing perks for free or at a subsidy helps reduce employees’expenses, which indirectly gives them more discretionary income to purchase other necessary items that help satisfy basic physiological needs and beyond.Another employee benefit that is becoming more important for companies to provide is a healthy work-life balance. Work-life balance is considered a physiological need since one needs to engage in enough nonwork activity and rest to have a healthy lifestyle. Increasingly, employees are considering work-life balance as an important goal and factor the potential for this into their decision of whether to work for a company. It is not uncommon for a job candidate to reject a job offer because it did not include a good work-life balance. Most recruiters say work-life balance considerations are more important now than they were five or 10 years ago.In order to accommodate the work-life balance needs of potential employees and attract the best possible applicants, companies have developed greater levels of flexibility, offering programs like telecommuting, on-site fitness centers, on-site laundry facilities, flexible workweeks and hours, and the ability to work from home a few days a week. In addition, employees seek greater balance through vacation time and extra days off during the holidays to help them enjoy life outside of work, have more balance in their lives and be more productive once they are back at the workplace.2. Safety needThe safety need, as defined by Maslow, consists of the need to be safe from physical and psychological harm. As with physiological needs, wages and salaries help to provide a safe place to live, a basic need. Another factor that is as important as a safe place to live is a sense of security regarding an employee’s health (both physical and mental). According to a study by J. MacDonald from EBRI, corporate America spent $596.5 billion on health benefits in 2005. In prior decades, perhaps only the employee received health insurance. Today, it is expected that companies extend health coverage to family members. In addition, companies are providing disability and life insurance, which adds to the feeling of long-term safety and security and helps build employee trust and loyalty.Another major component used to satisfy safety needs is the provision of retirement plans. Employees derive an overall sense of long-term security with the knowledge that they are able to provide for themselves during their retirement years.The most popular and widely used employer-sponsored plan is the 401(k), in which the employer matches a portion of the employee’s contribution. Companies that do not provide a matching contribution find themselves at a disadvantage in attracting, hiring and retaining the most qualified individuals.Finally, as a way to help with emotional and mental wellbeing, companies are providing employee assistance programs and counseling services. These programs provide psychological security through the use of qualified professionals who can be accessed through a confidential helpline (where employees call in to speak with trained counselors to help them with problems ranging from conflict and stress at the workplace to personality disorders and recovery from addiction) or face-to-face meetings with trained counselors who can help employees cope with their emotional difficulties.3. love/belonging needsThe desire to love and to be loved is the third tier in Maslow’s hierarchy and includes the need for affection and belonging. Individuals who are looking to satisfy their love/belonging needs are likely to join or continue working at a company based on the relationships and social support mechanisms they have established or potentially expect to establish there. Two important sources of social support for employees include co-workers and bosses.Cohesive teams benefit employers as well as employees. Teams are able to produce synergy (output that is greater than the sum of all the individual parts). Thus, a company can become more efficient and develop new and creative ideas by allowing employees to collaborate and work in teams. This is a win-win situation for the company since it also will help satisfy the belonging needs of its employees. Other programs that companies have implemented to meet the belonging need of employees are company luncheons, banquets, retreats, company-sponsored sports teams, clubs, mentoring and programs that allow employees to bring children and pets to work. In addition, open plan offices and break rooms where employees have opportunities to meet and interact with one another help satisfy belonging needs.4. esteem needMaslow’s esteem need includes the needs for responsibility, reputation, prestige, recognition and respect from others. These, in turn, lead to self-confidence and strengthen an employee’s motivation and productivity. Research has shown that lack of recognition from their direct supervisor is one of the main reasons employeesleave their jobs. Receiving recognition and praise are fundamental motivators across all levels of employees. Recognition and praise help an individual know that people appreciate what that person has accomplished. Again, self-confidence is strengthened and motivation is created for continued hard work. A study conducted by G. Graham at the Barton School of Business at Wichita State University found that 63 percent of American workers ranked recognition as a meaningful incentive.Research also shows that many individuals will join or stay with a company to satisfy their esteem needs through a sense of accomplishment in their work. Employees like to feel that their work contributes to establishing a good reputation for them. To help foster these feelings, companies can implement many simple and cost-effective programs. Providing business cards with the employee’s name and title produces an emotional appeal, a sense of connection and pride in the organization. Many companies have started creating societies or prestigious groups that include the best technical professionals in order to keep their employees motivated.Ambitious employees want to feel challenged and have opportunities to advance. They want a defined work role with distinct career possibilities. For these employees, titles and promotions are important. In small companies, if there is no vertical ladder to climb, then companies need to delegate responsibilities to help their employees with career development and keep them engaged.5. Self-actualization needThe fifth and final tier of Maslow’s hierarchy is the need for self-actualization, which is the need for self-fulfillment and to become the best one is capable of becoming. Employees who significantly have satisfied the four lower needs now are looking to better themselves, those around them and the world as a whole. There is a sense that once these needs are engaged, they likely will become stronger as they are fed and satisfied. Therefore, this layer within the hierarchy is used to inspire employees and to help them perform at their highest levels.One of the basic ways in which companies can help their employees begin to satisfy this need is to offer tuition-reimbursement programs and encourage enrollment in classes and courses related to their job responsibilities. Education assistance plans help employees keep pace with the ever-changing work environment as well as provide valuable opportunities for personal and professional growth and development. Further-more, employees will bring new skills back into the workplace that will add value to the company.Another benefit is allowing a paid sabbatical, typically ranging from a few weeks to a few months, in which the employee can participate in a humanitarian cause or work toward a lifelong goal. R. Levering and M. Moskowitz in Fortune detail REI’s practice of allowing a four-week sabbatical after 15 years of service. Employees use the time to tackle an outdoor goal, such as climbing Mount Everest. Sabbaticals also are offered by most educational institutions to support faculty in developing research agendas while taking a break from teaching classes. The result of a sabbatical is mental and physical renewal, which brings with it a renewed energy for the employee’s work, resulting in greater productivity upon a return to the workplace.This is a great opportunity to get out of the office and partner with co-workers to do charity work, which also helps meet employee needs for love and belonging. Another way to help satisfy the need for self-actualization and motivate employees is to match dollar for dollar (or a percentage) of employees’contributions to a charitable organization. This also helps build company loyalty.附录B标题:会议员工要求:马斯洛需求层次仍然是一个可靠的指导鼓励员工的理论。

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• job responsibilities are more nearly commensurate with skills of the people hired to fill them • workers who have still more ability will be better able to demonstrate it and win promotion.
How many articles, books, speeches, and workshops have pleaded plaintively, “How do I get an employee to do what I want?” The psychology of motivation is tremendously complex, and what has been unraveled with any degree of assurance is small indeed. But the dismal ratio of knowledge to speculation has not dampened the enthusiasm for new forms of snake oil that are constantly coming on the market, many of them with academic testimonials. Doubtless this article will have no depressing impact on the market for snake oil, but since the ideas expressed in it have been tested in many corporations and other organizations, it will help – I hope – to redress the imbalance in the aforementioned ratio. plexity and difficulty involved in setting up and administering an incentive system. Show the person? This means a costly training program. We need a simple way. Every audience contains the “direct action” manager who shouts, “Kick the person!” And this type of manager is right. The surest and least circumlocuted way of getting someone to do something is to administer a kick in the pants – to give what might be called the KITA. There are various forms of KITA, and here are some of them: Negative physical KITA. This is a literal application of the term and was frequently used in the past. It has, however, three major drawbacks: (1) it is inelegant; (2) it contradicts the precious image of benevolence that most organizations cherish; and (3) since it is a physical attack, it directly stimulates the autonomic nervous system, and this often
The following job-enrichment process relies on unleashing employees’ intrinsic motivation rather than jump-starting behavior through an unending sequence of KITAs:
FROM THE HARVARD BUSINESS REVIEW
OnPoint
ARTICLE
HBR
raises and promotions of a highly motivated workforce.
Important as they are,
and extra benefits aren’t the essential ingredients
1. Select jobs for which enrichment is possible, practical, and will make a difference. Not all jobs can be enriched, nor do all jobs need to be enriched. 2. Approach these jobs with the conviction that they can be changed. 3. Brainstorm a list of changes that may enrich the jobs. For example, give employees specific assignments that allow them to become experts, or give them additional authority to accomplish the tasks already assigned to them.
HBR OnPoint © 2000 President and Fellows of Harvard College. All rights reserved.
HBR CLASSIC
One More Time: How Do You Motivate Employees?
by Frederick Herzberg
One More Time: How Do You Motivate Employees?
by Frederick Herzberg
What is? A job enrichment program.
New sections to guide you through the article: • The Idea in Brief • The Idea at Work • Exploring Further . . .
PRODUCT NUMBER 388X
T H E
I D E A
I N
B R I E F
One More Time: How Do You Motivate Employees?
T
surest way to get someone to do something is with a kick in the ass, or KITA. In the workplace, KITAs can be positive or negative. But even the positive ones—raises, bonuses, recognition, extra time off—produce only movement, not motivation. Any performance improvement that results is temporary. A worker who gets a raise, for example, is motivated just to get another raise. The initial KITA must be followed by other KITAs, or else the positive effects will soon wome from company policy, supervision, interpersonal relationships, working conditions, salary, status, and security. But these all represent hygiene factors—techniques for avoiding dissatisfaction that constitute little more than ways to maintain job performance at minimally acceptable levels. Moreover, they’re extrinsic to the work itself. The only way to inspire genuine, and therefore self-perpetuating, motivation is through techniques focused on job content.
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4. Screen the list to eliminate suggestions that involve hygiene, rather than intrinsic motivation. 5. Eliminate generalities, such as “give him more responsibility.” 6. Avoid horizontal loading suggestions, such as adding another task or rotating job assignments. Horizontal loading merely enlarges the meaninglessness of a job. 7. Don’t allow participation by the employees whose jobs are to be enriched. Their direct involvement contaminates the process. 8. In the initial attempts at job enrichment, set up a controlled experiment. Use at least two equivalent groups—one whose jobs are enriched, the other not. 9. Be prepared for a temporary drop in performance in the enriched group. During the first few weeks, participants will be adjusting to their new roles. 10. Expect early anxiety and hostility from frontline supervisors, stemming from fear of poor performance. Once the process produces some success, most supervisors will happily adapt to being freed from having to spend all their time checking the work of subordinates.
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