艺术设计专业英语Unit 5 How a Good Logo Will Bring
艺术设计专业英语Unit 9 Logos that Make an Impression
INSPIRATION
When coming up with the greatest logo design, designers often face the challenge of getting inspired. Sometimes you may receive a brief of what the client is looking for. Sometimes the client has no direction whatsoever, they are relying on you to be the creative genius. Most designers will be inspired by other designs. These should not ever be used to copy a design, but to provide ideas that will help you in your own process. Also you can find inspiration in everyday items like billboard ads, books, magazines or household products. Another great source of inspiration is the internet.
新职业英语行业篇艺术设计英语答案
新职业英语行业篇艺术设计英语答案1、You can borrow my book, _____ you promise to give it back to me by the end of this month. [单选题] *A.even ifB. as long as(正确答案)C. in caseD. even though2、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look3、My father always gets up early. He’s never late _______ work. [单选题] *A. toB. for(正确答案)C. onD. at4、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt5、They all choose me ______ our class monitor.（）[单选题] *A. as(正确答案)B. inC. withD. on6、100．The bus can ______ you to the Great Wall. [单选题] *A．leaveB．take(正确答案)C．changeD．spend7、They might have found a better hotel if they _________ a few more kilometers. [单选题]*A. droveB. would driveC. were to driveD. had driven(正确答案)8、What surprised me ______ was that he succeeded. [单选题] *A. most(正确答案)B. mostlyC. almostD. at most9、The reason why I didn't attend the lecture was simply（）I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for10、The market economy is quickly changing people’s idea on_____is accepted. [单选题] *A.what(正确答案)B.whichC.howD.that11、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着12、Li Jing often helps me ______ my geography.（）[单选题] *A. atB. inC. ofD. with(正确答案)13、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)14、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)15、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)16、What did you _______ at the meeting yesterday? [单选题] *A. speakB. tellC. say(正确答案)D. talk17、—______? —Half a kilo.（）[单选题] *A. How much are theyB. How much is itC. How much would you like(正确答案)D. How many would you like18、Last week they _______ in climbing the Yuelu Mountain. [单选题] *A. succeeded(正确答案)B. succeedC. successD. successful19、5．Shanghais is known ________ “the Oriental Pearl”, so many foreigners come to visit Shanghai very year. [单选题] *A．forB．as (正确答案)C．withD．about20、I usually do some ____ on Sundays. [单选题] *A. cleaningsB. cleaning(正确答案)C. cleansD. clean21、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since22、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)23、This year our school is _____ than it was last year. [单选题] *A. much more beautiful(正确答案)B. much beautifulC. the most beautifulD. beautiful24、Ordinary books, _________ correctly, can give you much knowledge. [单选题] *A. used(正确答案)B. to useC. usingD. use25、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until26、—Would you like some milk?—Yes, just _____, please. [单选题] *A. a little(正确答案)B. littleC. a fewD. few27、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you28、His sister ______ the chess club.（）[单选题] *A. want to joinB. want joiningC. wants to join(正确答案)D. wants joining29、When you are tired, listen to music and try to _______ yourself. [单选题] *A. supportB. showC. playD. relax(正确答案)30、The organization came into being in 1 [单选题] *A. 开始策划B. 进行改组C. 解散D. 成立于(正确答案)。
新职业英语行业篇艺术设计英语听力答案
新职业英语行业篇艺术设计英语听力答案听力原文Text 1M：I’ve got two tickets for the movie.Would you like to go with me?W：I’m sorry.I was asked to have a discussion with my cousin about his son’s education.Text 2M：How much are the tickets?W：4 dollars for adults and children are half－price.M：OK.I’d like two adult tickets and two children’s tickets.Text 3M：Why didn’t you attend the class?W：I’m sorry.But my brother was hit by a car and I had to care for him in the hospital.Text 4M：Hi，Maria.I’ve heard there is an i nteresting film.Shall we see it tonight?W：I’d like to.But Mr.Black told me to type some important notices and send them to him by 9：00 pm.M：The job is the most important.Text 5W：Manhattan Square，please.M：All right，madam.When are we supposed to be there?W：I’d like to go around the city，if you don’t mind.Text 6M: Hello! This is City Police Station.W：I need help.My house has been broken into.M：Can you tell me some details?W：When I came home，I found my door broken，and my money，my jewelry，and my camera were gone.M：Was there anybody home?W：No.My son，husband，and I all happened to be out having our dinner after work.M：What is your address?W：No.13，Downing Street.Could you come over at once?M：OK.Don’t worry，madam.We’ll be there in 10 minutes.Text 7M：Hi.What can I do for you?W：I’m hunting for a part－time job.M：Then，you’ve come to the right place.Our office isaimed at helping those like you to find jobs.W：Glad to hear that.I really need to earn some money for my education.M：How many hours would you like to work?W：Ten to twenty hours a week.M：And when are you free to work?W：Every weekday since noon.And I wouldn’t mind working on weekends.M：Great.Now please fill out this form.W：When can I get to work?M：I will call you tomorrow.W：Thank you.Text 8M：This is Henry.I’d like to make sure when we can expect you for a get－together.W：Er...What party is it?M：Our former classmates are planning a get－together.W：Oh，that’s good.M：Are you free these days?W：A little busy somehow.M：Can you come this Saturday evening?W：I’m very sorry，I’ve promised to go to the movieswith my daughter.M：Well，how about Sunday then?W：That sounds fine.M：Good.Shall we make it at a quarter to seven?W：I’m sure to be there.Shall we have a dance after that?M：It’s up to you.I’ve learned a new dance these days.Then we can share it.W：That’s great.Text 9W：I’ll take part in a very important party for my friend Amy.M：Really?W：Amy has just been awarded the first prize for her English speech.M：Great.W：Today is her 26th birthday.M：Then you must buy a gift for her.W：What do you think I should buy for her?M：A birthday cake.W：No，she has got one from her boy friend.M：Then，what else?W：I think an MP3 player will be OK.M：Hasn’t she had one already?W：But it is broken.She li kes music.I think it’s the best for her.M：You’re right.Then shall I drive you there?W：No.I’ll do it myself.You have to care for my pet dogs and cats.Text 10Hello，everyone.Welcome to our hospital.Now I’m going to tell you something about my hospital，Friendship Hospital.It looks very new and modern.But it has a history going back to three quarters of a century.It was designed to sleep 200 patients，and then 400.With the development of the new building blocks，it can now sleep 900 patients.It started its life as a general hospital.But now it has developed its new departments and become the teaching hospital that is famous all over the area.It has created new fields for treating heart diseases and eye diseases with a lot of experienced and famous doctors.During the teaching process，it includes a school of baby nursing.In 2001，the President along with the mayor visited the children from flooded areas，and on Christmas Day last year，the Prime Minister had lunch with the patients，talking about their life after the AIDS disease.Ⅰ.听力(共两节，满分30分)第一节(共5小题；每小题1.5分，满分7.5分)听下面5段对话。
艺术设计专业英语Unit 5 How a Good Logo Will Bring
Logo of a company is an icon, symbol or graphic element designed to serve as emblem of the company. Logo design plays crucial role in marketing and brand positioning of a company. Well crafted logo is important to create immediate brand recognition and draw attention of potential customers. This visual identity is widely used in different promotional items ranging from billboards to corporate gifts, office stationery to website.
FOCUS ON FUNCTION
Now that we have known the components of a good logo design,it is imperative to make sure whether the logo developed by your logo designer or logo designing company is effective and functional. In order to draw attention of target customers, a logo should portray that it thinks, produces and delivers separately than its competitors.
艺术设计专业 英语
艺术设计专业英语Art and Design Major in EnglishIntroduction:Art and design is a field that combines creativity and technical skills to create visual and aesthetic experiences. It involves various forms of artistic expression, including painting, sculpture, graphic design, fashion design, and architecture. In this article, we will explore the importance of studying art and design as a major and its potential career opportunities.1. The Importance of Studying Art and Design:Art and design majors provide students with the opportunity to develop their creative thinking and problem-solving skills. It encourages students to think outside the box and explore innovative ideas. Through the study of art history and theory, students gain a deeper understanding of the cultural and historical context of art, which enhances their ability to create meaningful and impactful artwork.2. Skills Developed in Art and Design Major:Studying art and design equips students with a wide range of skills that are applicable in various industries. Theseskills include visual communication, critical thinking, project management, and technical skills in using different artistic mediums and tools. The ability to effectively communicate ideas visually is highly valued in fields such as advertising, marketing, and web design.3. Career Opportunities in Art and Design:Graduates with a degree in art and design have a diverse range of career options. They can work as professional artists, graphic designers, fashion designers, animators, illustrators, art directors, or curators. Many art and design majors also choose to become freelance artists or start their own creative businesses. The demand for creative professionals is increasing in industries such as advertising, film and television, publishing, and gaming. 4. The Impact of Art and Design on Society:Art and design have a significant impact on society. It has the power to inspire, provoke emotions, and challenge societal norms. Art can be used as a means of social commentary, raising awareness about important issues and advocating for change. Design plays a crucial role in shaping our daily lives, from the layout of our cities tothe functionality of our technological devices.5. The Role of Technology in Art and Design:Advancements in technology have revolutionized the field of art and design. Digital tools and software have expanded the possibilities for artistic expression and opened up new career opportunities. Artists and designers now have access to a wide range of digital mediums, such as digital painting, 3D modeling, and animation. Technology has also made it easier for artists to showcase and sell their work online, reaching a global audience.6. The Cross-Cultural Influence in Art and Design:Art and design are influenced by various cultures and traditions from around the world. Studying art and design allows students to appreciate and understand different cultural perspectives, fostering cross-cultural understanding and appreciation. This cross-cultural influence can be seen in various art movements throughout history, such as the Renaissance, Impressionism, and Cubism. Conclusion:Studying art and design as a major offers numerous benefits, including the development of creative and technical skills,a wide range of career opportunities, and the ability to make a positive impact on society. It is a field that requires passion, dedication, and continuous learning. Art and design majors have the opportunity to shape the world around them through their creativity and artistic expression.。
专业英语(二)艺术设计
★ suggest 建议，暗示，（间接地）表明 似 embody 表现，象征，包含 similarity[ˌ siməˌ læriti]相似，类
achieve to 获得，达到预期的目的
3.Aestheticism Aestheticism is an important element to enhance charm. Since consciousness exists within certain load limitness, it has choice of function to the provoking of environment, that is, acceptance or rejection. But this choice of function is limited by interest of human and time of recognition. Therefore, a label has not only appealing pattern but also concise and clear visual effect.
1.2.2 Feature of labels
1.Distinguishability Distinguishability is a basic feature of labels. The most remakable feature is easily distinguishable with unique appearances. The main functions of labels are to show characters of matters and display different meanings, differences and ownerships among things. Kinds of labels are directly related to the interests of a nation, a group and even an individual. Therefore, labels must be extraordinarily distinctive, easily distinguished, and extremely impressive.
新职业英语行业篇艺术设计英语课后习题答案
新职业英语行业篇艺术设计英语课后习题答案1、Don't tell me the answer, I'll work out the problem _____. [单选题] *A .by meB. myself(正确答案)C. meD. mine2、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful3、( )He gave us____ on how to keep fit. [单选题] *A. some advicesB. some advice(正确答案)C. an adviceD. a advice4、John is fond of playing _____ basketball and Jack is keen on playing _____ piano. [单选题] * A．/…the(正确答案)B．the…/C．/…/D．the…the5、If people _____ overanxious about remembering something, they will forget it. [单选题] *A. will beB. would beC. wereD. are(正确答案)6、Mom is making dinner. It _______ so nice! [单选题] *A. smells(正确答案)B. tastesC. feelsD. sounds7、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored8、-Do you have tickets for Friday? -Sorry, we've got _____ left. [单选题] *A. eitherB. none(正确答案)C. no oneD. neither9、______ in the library. （）[单选题] *A. Don’t smokingB. No smokeC. No smoking(正确答案)D. Doesn’t smoke10、Sorry, I can't accept your invitation. [单选题] *A. 礼物B. 观点C. 邀请(正确答案)D. 好意11、By the end of this month, all this _____. [单选题] *A. is changedB．will changeC. will have changed(正确答案)D. has changed12、9．—Will there be more cars in the future?—________. [单选题] * A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you13、Don’t talk _______. Your grandmother is sleeping now. [单选题] *A. happilyB. nearlyC. loudly(正确答案)D. hardly14、Don’t forget _______ those books when you are free. [单选题] *A. to read(正确答案)B. readingC. readD. to reading15、—Is there ______ else I can do for you? —No, thanks. I can manage it myself.（）[单选题] *A. everythingB. anything(正确答案)C. nothingD. some things16、The trouble turned out to have nothing to do with them. [单选题] *A. 由…引发的B. 与…有牵连C. 给…带来麻烦D. 与…不相干(正确答案)17、Now people can _______ with their friends far away by e-mail, cellphone or letter. [单选题] *A. keep onB. keep in touch(正确答案)C. keep upD. keep off18、92．China is a big country ________ a long history. [单选题] *A．hasB．haveC．with(正确答案)D．there is19、_______ your parents at home last week? [单选题] *A. IsB. WasC. AreD. Were(正确答案)20、74．No person （）carry a mobile phone into the examination room during the national college Entrance Examinations．[单选题] *A.shall(正确答案)B.mustC.canD.need21、2．I think Game of Thrones is ________ TV series of the year. [单选题] *A．excitingB．more excitingC．most excitingD．the most exciting (正确答案)22、I passed the test, I _____ it without your help. [单选题] *A.would not passB. wouldn't have passed(正确答案)C. didn't passD.had not passed23、____ of my parents has been to my school, so they know _____ of my classmates. [单选题] *A. Neither, none(正确答案)B. No one, noneC. None, no oneD. Neither, no one24、Which is _______ city, Shanghai, Beijing or Chengdu? [单选题] *A. largeB. largerC. largestD. the largest(正确答案)25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、( ) It ___ the Chinese people 8 years to build the Dam. [单选题] *A. took(正确答案)B. costsC. paidD. spends27、The black coal there shows a sharp（）white snow. [单选题] *A. contract withB. content withC. contact toD. contrast to(正确答案)28、The car _______ after forty minutes driving, so he didn’t have the interview on time. [单选题] *A. broke down(正确答案)B. broke inC. broke outD. broke up29、The teacher has his students_____a composition every other week. [单选题] *A.to writeB.writtenC.writingD.write(正确答案)30、8．Turn right ________ Danba Road and walk ________ the road, then you will findMeilong Middle school. [单选题] *A．in...alongB．into...along (正确答案)C．in...on D．into...on。
艺术设计英语(第二版) 课后答案
English for Art DesignUnit 1 IntroductionLesson 1 Art in ChinaLook and Learn（横向从左至右）1. figure2. new year painting3. landscape4. bird-and-flower painting5. calligraphy6. muralDialogueA. 1. “Haven’t seen you for a long time.”2. the Art Museum to visit a Chinese brush painting and calligraphy exhibitionB. calligraphy / museum / exhibition / favorite / enjoyableReading （横向从左至右）A.Xuan paper 毛笔brush 帛silk 宣纸B.c a b dLesson 2 Art in the Western WorldLook and Learn （横向从左至右）1. Picasso2. Van Gogh3. Dali4. Seurat5. Monet6. Henri RousseauDialogueA. 1. No2. Yes3. No4. YesB. Florence Baroque ImpressionismA. 1. c 2. a 3. cB. 1. The Last Supper 2. Mona Lisa 3. Self-portraitUnit 2 PaintingLesson 1 Common Building Materials Look and Learn （横向从左至右）1. highlight2. core shadow3. mid-tone4. cast shadow5. reflected lightDialogueA. 1. Yes2. Yes3. No4. YesB. 1. c 2. d 3. b 4. AReadingA. 1. cone 2. sphere 3. cylinder 4. cubeB. 1. d2. b3. cLesson 2 ConcreteLook and Learn （横向从左至右）1. rectangle2. line3. oval4. triangle5. circle6. squareDialogueA. 1. Ann is going to the Sun Park.2. Ann would like to have a sketch there.3. She can get there by bus.B. Practice in pairs.A. graphite pencils 写生本charcoals 铅笔sketchbook 炭笔B.freehand / sketchbook / experience / essential / proportion / perspectiveLesson 3 ColorLook and Learn1. color wheel2. complementary colors3. analogous colors4. primary colors5. secondary colors6. tertiary colorsDialogueA. 1. Yes2. No3. No4. YesReadingA. tint / shade / toneB. 1. hue / value / saturation2. gray scale3. purity4. Light / brightLesson 4 Pattern and Formation Look and Learn1. repetition2. anomaly3. concentration4. radiation5. similarity6. graduation7. texture8. contrastA. 1. He is thinking of using it to decorate as cushions.2. No, it doesn’t.B.cushion 座垫floor cushions 茶几垫tea table mat 垫子ReadingA. balance / unity / emphasis / harmony / relationship / proportion / rhythmB.1. balance gives us the feeling that all parts of the works are in harmony2. rhythm makes the artwork seem active3. emphasis catches our attention at first4. unity fits every element in the artwork together5. proportion adds emphasis and balance among the elements as a wholeUnit 3 DesignLesson 1 Graphic DesignLook and Learn（横向从左至右）1. logo2. website3. business card4. advertisement5. poster6. product packagingDialogueA. 1. Yes2. No3. No4. YesB. 1. the first poster2. the second posterReadingA. 1. talk to your clients to gather as much information as you can.2. softwares3. fonts, size, arrangementB. 1. talk to your clients to gather as much as information as you can2. a harmonious looking centered on the theme is more beautiful3. you can modify the images depending on softwares4. the choice of fonts, size and arrangement should be considered carefullyLesson 2 Interior DesignLook and Learn（横向从左至右）1. living room2. dining room3. bedroom4. study room5. bathroom6. KitchenDialogueA. 4 3 5 1 2 6B.1.frame the headboard with a canopy to draw the eye up and create the illusion of a high ceiling2.try to hang the curtains above the top of the window frame.3.pick an oversize mirror to make the room appears larger.4.choose the vertical stripe wall papere the dark color wall paper for one single wall.ReadingA.B. considerinteriordecorativemoodcategoryLesson 3 Industrial Product DesignLook and Learn（横向从左至右）1. household Appliance2. furniture3. electronic appliance4. transportationDialogueA. 1. Yes2. No3. No4. YesB.inconvenientwirelesspersonalizeportableefficiencyReadingA.1.艺术的基本概念2.尽管这个计划构思很好，但是因资金不足而流产3.可用性测试B.Usability 应力分析stress analysis 材料工程materials engineering 可用性Lesson 4 Fashion Design Look and Learn（横向从左至右）1. bloomers2. rompers3. harem pants4. bell-bottomed pants5. pencil pants6. straight trousersDialogueA. 1. No2. Yes3. Yes4. NoB. 1. princess dress2. shirt dress3. empire dressReadingA. 1. b 2. c 3. cB. 1. Jeannet suit2. The Camellia flower accessory3. The double C logoLesson 5 AnimationLook and Learn（横向从左至右）1.extra long shot2. long shot3. medium long shot4. medium shot5. close-up6. extreme close-upDialogueA. 1. She saw a film with one of her friends.2. Kung Fu Panda.B.awesomeattentionattractiveanimationReadingA. 1. computer animation 2. stop motion 3. traditional animationB. 1. takes much time and requires a team of animators2. requires patience3. make the process easier and fasterUnit 4 Software for DesigningLesson 1 Software for Graphic Design: Photoshop & CorelDRAW Look and Learn（横向从左至右）1. blur tool2. brush tool3. eraser tool4. magic wand tool5. marquee tool6. move toolDialogueA. 1. No2. No3. No4. YesB. a c bReadingA. vector graphics editor 平面设计image processing software 矢量绘图软件graphic design 图形图像处理软件Lesson 2 Software for 3D-Design: 3DS Max Look and Learn（横向从左至右）box cone toruscylinder sphere tubegeosphere teapot pyramidDialogueA. 1. Yes2. No3. No4. YesB. 1.bookcase 2. sofa 3. study tableReadingA.1.Create panel2.Modify panel3.Hierarchy panel4.Motion panel5.Display panel6.Utilities panelB. renderingmodelingcommandmodifyhierarchyutility。
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Only a simple, unique and clearly designed logo can convey the message to all types of people with varied level of intellect. The above logo describes business of the company and colorful mood of the business.
FOCUS ON FUNCTION
Now that we have known the components of a good logo design,it is imperative to make sure whether the logo developed by your logo designer or logo designing company is effective and functional. In order to draw attention of target customers, a logo should portray that it thinks, produces and delivers separately than its competitors.
or slogan. As such, icon can be described as most vital part of the logo design. A logo designer
should try to come up with unique and simple icon that represents business, vision and purpose of
If you are planning to spread your business in foreign countries then let the logo designer know about such destinations and make sure that the logo design is not offending for the people in those lands.
the company. Some iconic logos representing renowned brands are given above. Users can easily recall the brand as soon as they see the icon.
Slogan or tagline of logo is either a brief description of the company or a phrase suggesting business of the company. It is deemed necessary for companies or brands that are new in the market. Even some established brands use slogans and change them periodically in response to market demand.
UNIT 5 HOW A GOOD LOGO WILL BRING POTENTIAL CUSTOMERS TO YOUR BUSINESS
Logotype is referred to the unique typeface or fonts used by logo designer to depict name of
A logo should be designed in vector format. This will ensure that the logo can be scaled to any size without compromising image quality. For designing a logo use Adobe Illustrator, not Photoshop. Make sure that the logo design can be “blown up” or minimized without loss AND DON’TS
Logo design appears very simple but only a logo designer knows that simple logos are most difficult to design. Try to use regular geometric shapes. Free form shapes have a tendency to fall apart off the surface. Avoid using heavy decorations, complicated images, and image of a living person on your logo. Never use any religious elements in logo.
the company. It is desirable to use maximum two fonts in the logo design. The typeface should not
be too complicated or stylized. Have a look at the logos above to get an idea about complicated and
simple logotype.
Logo icon is the symbol or brand mark that represents the company. A logo icon is essential
part of logo design. Many established brands simply use their icon as logo without any typeface