综合商务英语教程四册7章Import Barriers
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实用商务英语综合教程Unit 7 Products
II. Teaching focus:
To learn the process of developing a new product
III. Teaching difficulty
To listen for gist and specific information VI. Teaching aids: a disc player and the disc V. Teaching length: 90 minutes
Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes) Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)
IV. Teaching procedure:
Step1. Greet the class and announce the tasks for the periods. Step2. Lead-in Questions (3minutes) 1. What are the most important products in your life? What contributions do they make to you? 2. What are the most important factors in product management?
商务英语综合教程(第二版) Unit 7
Exercises
Comprehension of the Text
I. Answer the following questions according to the text. 1) What do corporate strategies typically focus on? 2) What are the basic strategies used by transnational corporation? 3) What are the examples of offensive competitive strategies? 4) How many basic types of diversification are there? 5) What is the fundamental strategic dilemma faced by all transnational
公司采取差别战略的目的是向顾客提供高附加值产品。 这句话中，主语companies为关系代词that 引导的定语从句所修饰，翻译成汉 语时要调整语序，以符合汉语表达习惯。
Notes
5. profit margin 利润边际, 意为a ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. 6 diversification strategy 多种经营战略，指企业在当前业务活动外， 通过设立或兼并其他企业的方式，使得企业可以同时提供其他一种或 多种与当前业务相关联或不相关联的产品或服务的一种战略措施。 7. global strategy 全球战略，指在全球范围内构筑公司的整体竞争优 势，提高公司产品、服务的世界市场占有率，已获得最大限度利润。 8. Global businesses conceive and design products for world markets from the outset. 在这句话中，from the outset 意为at the beginning。如：There was trouble from the outset.
综合商务英语第四册笔记
综合商务英语第四册笔记一、学习这门课的初体验。
这综合商务英语第四册刚拿到手的时候，我都懵了。
那一个个商务术语，感觉就像外星语一样。
但是没办法呀，谁让咱选了这个课呢。
每次翻开书，都像是要去闯一个神秘的迷宫。
这时候笔记就变得超级重要啦，就像在迷宫里的小地图一样。
二、笔记里的重点内容。
1. 商务词汇。
那些词汇可难记了。
比如说“negotiable instrument（可转让票据）”，这个词我当初背了好久。
我就在笔记上把它拆分开来记，“negotiable”（可协商的、可转让的）单独记一下意思，“instrument”（工具、票据）也记好，然后再组合起来理解。
还有“liquidity（流动性）”这个词，我就在旁边画了个小水滴，提醒自己它有点像水一样流动的感觉。
2. 商务信函格式。
这也是笔记里的大头。
从信头（letterhead）到称呼（salutation），再到正文（body）、结束语（complimentary close）和签名（signature），每个部分都有讲究。
我在笔记里画了好多小框框，把每个部分该写什么内容都写得清清楚楚。
像信头一般就是公司的名字、地址啥的，我还专门找了几个大公司的信头范例抄在旁边，这样就更直观啦。
3. 商务谈判用语。
这可有趣了。
比如说在谈判中表达让步的时候，可以说“We are willing to make some concessions.”（我们愿意做出一些让步）。
我就在笔记上把这种句子抄下来，然后还在旁边写了一些类似的表达，像“give in a little”（稍微让步）之类的。
还有在表达坚持自己的立场时，“We stick to our position.”（我们坚持我们的立场），我就把它和让步的句子对比着记，这样在谈判场景里就知道啥时候该用啥啦。
三、笔记的整理方法。
1. 按章节整理。
我是按照书上的章节来整理笔记的。
每学完一章，就把这一章的重点内容都集中在一起。
新世纪商务英语综合教程第四册课文译文
新世纪商务英语综合教程第四册课文译文第一单元媒体：事实还是虚构课文一主流媒体何以成为主流？诺姆·乔姆斯基覃文艳陈俐丽译我之所以写关于媒体的文章，部分原因是我对所有知识文化都很感兴趣，其中最容易研究的便是媒体。
每天我们都可觅得媒体的踪影。
因此你可以做系统的调查，也可以对比媒体今天与昨天两个版本的差别。
媒体夸大渲染了什么，没夸大什么，以及媒体构建事物的方式，都有许多证据可供查询。
我对媒体的印象一直是觉得它与学术或者，比如说，与知识分子发表观点的杂志并没有什么很大区别，尽管杂志有一些额外限制。
但它们之间相互影响，这也是为什么人们在这些领域之间游走自如的原因。
你想像科学家研究某种复杂的分子一样去研究媒体。
你观察媒体的内部组织结构，然后在此基础上对传媒产品会是什么样子这一问题做出某种假设。
然后你考察传媒产品，看看情况是否与你的假设相符。
实际上媒体分析的工作都属于最后这种——仔细研究什么是传媒产品，以及这些产品是否符合那些对于媒体本质和结构的人尽皆知的假设。
那么，你发现了什么呢？首先，你发现有不同的媒体在做不同的事情，比如娱乐界或好莱坞、肥皂剧等等，或者甚至国内大多数（绝大多数）的报纸，它们在引导大众。
媒体中的另外一部分，即精英媒体，有时候被称为设定议题的媒体，因为资源丰富，它们设定框架让其他同行在此框架下运作，诸如《纽约时报》、哥伦比亚广播公司等。
它们的受众大多是特权阶层。
常读《纽约时报》的人——富人或有时被称为政治阶层中的部分人——他们实际不间断地参与到政治体系之中。
他们基本上是这样或那样的管理人员，可能是政治领域的管理者、商界的管理者（如公司的管理层等等）、博士的管理者（如大学教授），或是那些对人们思考和看问题方法进行规划安排的记者。
精英媒体为其他媒体设定运作的框架。
如果你在观看美联社的新闻，它源源不断发布大量的消息，下午三点左右它会暂停发布新消息，出来一条每天都一样的通告：“各位编辑请注意：明天《纽约时报》头版将发布以下新闻。
商务英语综合教程(中级) Unit 7-《商务英语综合教程》(中级)
(i) mechanic
(10) a person who repairs the engines of vehicles and other machines
(j) veterinarian
Blank Filling
Please fill in the blanks with suitable job titles for the tasks.
• 10. __________: responsible for the supervision and handling of the financial affairs of an organization
Group Work
Work in groups and choose one variety of jobs listed above (or other job varieties) and discuss the skills and abilities you need to fulfil this job.
• 8. __________: dealing with tasks such as arranging meetings, typing letters, etc. for someone
• 9. __________: the most important working director, and is in charge of the way the company is managed
Section A Gap Filling
Complete the gap-filling task according to the text.
Preparing for a Job Interview In addition to having qualifications for the job positions, job interview preparation is essential to help you win the position. In the text, 7 tips are given for the preparation of a job interview. 1.Know yourself. You need to match your __________ with ___________. 2.Consider the job interview from the point of __________. 3. Prepare to explain why you are the __________ by presenting your specific past __________ directly related to the current job position.
(10) a person who repairs the engines of vehicles and other machines
(j) veterinarian
Blank Filling
Please fill in the blanks with suitable job titles for the tasks.
• 10. __________: responsible for the supervision and handling of the financial affairs of an organization
Group Work
Work in groups and choose one variety of jobs listed above (or other job varieties) and discuss the skills and abilities you need to fulfil this job.
• 8. __________: dealing with tasks such as arranging meetings, typing letters, etc. for someone
• 9. __________: the most important working director, and is in charge of the way the company is managed
Section A Gap Filling
Complete the gap-filling task according to the text.
Preparing for a Job Interview In addition to having qualifications for the job positions, job interview preparation is essential to help you win the position. In the text, 7 tips are given for the preparation of a job interview. 1.Know yourself. You need to match your __________ with ___________. 2.Consider the job interview from the point of __________. 3. Prepare to explain why you are the __________ by presenting your specific past __________ directly related to the current job position.
国际商务英语(共四单元)PPT共98页文档
relationship.
(T
)
3. The advanced technology promotes the development of international
trade.
(T)
4. International trade becomes more profitable and makes people get
John
what he has know about
opinion
Mary
what she has know about
opinion
1.direct exporting 1.direct exporting
2.direct importing is prior to indirect 3.some methods exporting of direct exporting 2.direct importing
is prior to indirect
Importing.
1.Indirect exporting
2.Indirect importing
3.Some methods of indirect exporting
1.Indirect exporting is prior to direct exporting.
Listening
2. Spot Dictation
Listen to the following passage and fill in the blanks with the missing information.
Procedures of Export and Import An export or import business is so( 1__c_o_m__pl_ic_a_te_d__)___ that it may take quite a long time to 2(_c_o_n_cl_u_d_e_a_t_ra_n_s_a_ct_io_n_). Varied and complicated procedures have to be gone through 3_( _in__th_e_c_o_u_r_se__o_f _) export or import transaction. From the very beginning to the end of the transaction, the whole operation generally 4(_u_n_d_e_rg_o_e_s_f_ou_r_s_t_a_ge_s_) _: preparing for exporting or importing, business negotiation, 5_( __im__p_le_m_e_n_ti_n_g_t_he__c_on_t_ra_c_)t, and settlement of disputes (if any). Each stage covers some specific steps. Since the export and import are two sides of the same coin, and one country’s export is another country’s import, we will take the procedures of export transaction to 6_( ____il_lu_s_tr_a_te_____) the general procedures of export and import transaction at the same time.
实用商务英语综合教程(中级 (4)
Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)
Unit 4 Tariff Barriers
Listening and speaking Intensive Reading Fast reading and Case Study Grammar and Writing
Listening and speaking
I. Teaching objectives Ss are expected to learn to: 1. listen for specific information about tariffs and international trade; 2. listen for specific information to fill in the gaps in the conversations; 3. retell the main points heard; 4. role-play and practice asking for information about tariffs and international trade.
Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
综合商务英语(第4册)课件：Corporate Culture
Part VI (Paras.12-19)—Corporate culture and education.
综合商务英语（第4册）
Para.ding
Another aspect of culture is more cognitive, and involves how you
Translation
领导力很重要，正如你如何实现价值观一样。
综合商务英语（第4册）
Para. 9
II Text A: Intensive Reading
Unfortunately, a lot of companies these days send internal memos just to cover their behinds in case of a scandal, to say, “There was a memo and a procedure in place.”
2. What is corporate culture?
Corporate culture is the culture in a business. It can be either formal or casual like whether you need to wear a suit or you can just wear a T-shirt to work. It can be fun where employees are relax or rigid where they are ordered to do this or that. What’s the culture you prefer?
implement vt. If you implement something such as a plan, you ensure that what has been planned is done. 实 施；执行
综合商务英语（第4册）
Para.ding
Another aspect of culture is more cognitive, and involves how you
Translation
领导力很重要，正如你如何实现价值观一样。
综合商务英语（第4册）
Para. 9
II Text A: Intensive Reading
Unfortunately, a lot of companies these days send internal memos just to cover their behinds in case of a scandal, to say, “There was a memo and a procedure in place.”
2. What is corporate culture?
Corporate culture is the culture in a business. It can be either formal or casual like whether you need to wear a suit or you can just wear a T-shirt to work. It can be fun where employees are relax or rigid where they are ordered to do this or that. What’s the culture you prefer?
implement vt. If you implement something such as a plan, you ensure that what has been planned is done. 实 施；执行
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Writing
Look at the information given in the table. Make a comparison between the advantages and disadvantages of tariff and NTBS and write a summary with some examples if possible.
Content
Focus
• Different import barriers • Influence of import barriers
Content
1.1 What are the types of import barriers?
A. Matching
tariff barrier non-tariff barrier natural barrier
Sum-up
• In this unit, we learnt: • 1. The definitions of different kinks of
import barriers.
• 2. The reasons and effects of import
barriers.
• 3. How to use numerical prefix in writing.
• 2. Translation: Translate the sentences on
textbook into Chinese and check out the answers with your partner.
Content
Content
1.2 What is behind import barriers
Double effects of tariff
• 1) to generate tax revenue (revenue tariff) • 2) to protect imports (protective tariff)
Content
Assignment
• 1.Speaking: Work in groups and look closely at
the information given in the table. Come up with as many examples of each type of trade barriers as you can and exchange ideas with your group members.
综合商务英语教程四册7章Import Barriers
Objectives Focus 1.1 What are the types of import barriers? 1.2 what is behind import barriers? 1.3 Arguments against import barriers Sum-up Assignment
for the countries that apply them?
• What are the possible drawbacks of import
barriers for the development of international trade?
Content
B. Sum up the reading passage:
Objectives
When the learners finish learning this unit, they should be able to
• Be familiar with different types of import barriers • Know the effect of import barriers
Content
1.3 Argument against import barriers?
A. Discuss questions:
• How many forms of trade barriers do you know? • Are there any advantages of the trade barriers
One
Two
Three
Four
Five
Six
Seven
Eight
Nine
Ten
Байду номын сангаас
Thousand
Content
• Are there other numerical prefixes you
know? Write the prefixes and the words with them.
________________________________ ________________________________ ________________________________
Content
Read the definitions below and match:
Content
B. Discussion
• Reasons why applying import barriers • Disadvantage for customers in importing
countries
• Make a summary of the text first using your own
words. Then check it out with your partner.
Content
Language Focus
Numerical Prefix Numerical prefix is derived from numerals or
occasionally other numbers. For instance, "uni-" is a prefix representing the
number "ONE" and is used in a manner that indicates number.
Content
Write the numerical prefixes for following numbers
Speaking
Are you familiar with some trade barriers in the case of China’s export?
Speak to your partner and see if he/she knows more about them.
Find a typical case of the above trade barrier and talk about it with your partner