苹果公司的历史发展[英文]
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苹果公司发展史.
• 2003年，推出第三代iPod音乐播放器，可同时支持Mac和 Windows，并取消Firewire连接埠的设计。 • 2004年，斯蒂夫· 乔布斯被诊断出胰腺癌，苹果股价 重挫。 • 2004年，推出第四代iPod数码音乐播放器，沿用了原 本在iPod mini上的“Click Wheel”操控设计。此后还推 苹果iphone手机(6张)出搭载彩色显示屏的iPod Video。 • 2004年，推出迷你版iPod mini数码音乐播放器，其 金属外壳与其他机种歧异性极大。 • 2005年，斯蒂夫· 乔布斯宣布下一年度的电脑将采用 英特尔处理器。 • 2005年，推出第五代iPod播放器。 • 2005年，推出第二代iPod mini 迷你数码音乐播放器 与iPod shuffle，其无显示屏设计引起部分使用者不满。
个人生平---苹果诞生
• 1955年2月24日，史蒂夫· 乔布 • 斯出生在美国旧金山。刚刚出生，就被在美国旧金山一家 餐馆打工的父亲与潇洒派的酒吧管理员的母亲遗弃了。幸 运的是，一对好心的夫妻收留了他。 虽然是养子， 但养父母却对他很好，如同亲子。学生时代的乔布斯聪明、 顽皮，肆无忌惮，常常喜欢别出心裁地搞出一些令人啼笑 皆非的恶作剧。不过，他的学习成绩倒是十分出众。 当时，乔布斯就生活在后来著名的“硅谷”附近，邻居都 是“硅谷”元老——惠普公司的职员。 在这些人的 影响下，乔布斯从小就很迷恋电子学。一个惠普的工程师 看他如此痴迷，就推荐他参加惠普公司的“发现者俱乐 部”。这是个专门为年轻工程师举办的聚会，每星期二晚 上在公司的餐厅中举行。就在一次聚会中，乔布斯第一次 见到了电脑，他开始对计算机有了一个朦胧的认识。 在上初中时（1976年），乔布斯在一次同学聚会上，与斯 蒂夫· 沃兹尼亚克（Steve Wozniak）见面，两人一见如故。
苹果发展史英文展示
MacOSX
iPad
History of "2003"
iPad MiNi
History of "2004-2006"
iPad MiNi
History of "2007-2009"
iPhone
History of "2010"
iPad
History of "2011"
A wise words of Jobs
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. that you would kII)
History of "1980-1983"
Apple Lisa
History of "1984"
Apple Macintosh
History of "1985-1986"
Apple lays off 1200 employees. Stephen Jobs officially resigns as chairman of Apple. Apple sues Steve Jobs. Apple drops suit against Jobs & he founded NeXT. Inc.
Timeline of the Apple Inc.
苹果公司英文介绍
Human Resources Management
To manage its products and marketing, Apple Computer had five product divisions responsible for the development, evaluation and manufacture of computer systems, software, and peripheraldevices (e.g., Macintosh). It also had four product support divisions which handled marketing, distribution and post-sale product support (e.g. North American Sales Division). In addition, there were a number of administrative departments in charge of overseeing Apple’s day-to-day corporate activities (e.g., the Finance Department). To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company.
Internet Software &Services
苹果公司英文介绍
APPLE
company
disigned by ：######
Introduction
Apple Inc. is an American multinational
corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2011, Apple has 364 retail stores in thirteen countries,and an online store. As of September 24, 2011, the company had 60,400 permanent full-time employees and Fortune magazine namedemployees Apple the most 2,900 temporary full-time worldwide. admired company in the United States in 2008.
Logos
The original logo with Isaac Newton under an apple tree
The rainbow "bitten" logo, used from late 1976 to 1998
The monochrome logo, used since 1998
2007–2011: iPhone, iPod Touch and iPad
History
In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.
company
disigned by ：######
Introduction
Apple Inc. is an American multinational
corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2011, Apple has 364 retail stores in thirteen countries,and an online store. As of September 24, 2011, the company had 60,400 permanent full-time employees and Fortune magazine namedemployees Apple the most 2,900 temporary full-time worldwide. admired company in the United States in 2008.
Logos
The original logo with Isaac Newton under an apple tree
The rainbow "bitten" logo, used from late 1976 to 1998
The monochrome logo, used since 1998
2007–2011: iPhone, iPod Touch and iPad
History
In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.
Apple公司PPT展示
d classic
超薄、大屏幕、160G大容量、360小时的超长播放 RMB1998
iPod touch
• 非凡的娱乐装置
• 非凡的口袋型电脑
• 非凡的 iPod
iPod 配件
Macpro Macbook iMac
Macpro Macbook iMac广告，请用“幻灯片放映模式”观看。
Apple’s企业文化
• 推崇精英人才战略-乔布斯就相信由顶尖人才所组 成的一个小团队能够运转巨大的 轮盘，仅仅是拥有较少的这样的 顶尖团队就够了 他花费大量精力和时间打电话， 用于寻找那些他耳闻过的最优秀 人员、以及那些他认为对于苹果 各个职位最适合的人选
为了方便复制和传播，于 是就有了今天的这个被咬 掉一口的苹果图案，寓意 是这个苹果就是近400年 前落在牛顿头顶上的那一 个，令人产生联想和好奇 。
2003年，苹果进行 了标识更换，将原 有的彩色苹果换成 了一个半透明的、 泛着金属光泽的银 灰色LOGO。新的标 识显得更为立体、 时尚和酷。
Apple大事记
1、一个电子学骇客 2、设计个人PC ,配件价格过高，持币待购 3、如愿以偿，展示产品 4、组建苹果，显露才华
苹果的LOGO变迁
最初的LOGO只用了很短 时间，是牛顿坐在苹果 树下读书的一个图案， 上下有飘带缠绕，写着 Apple Computer Co.字 样，外框使用了英国诗 人William Wordsworth 的短诗。
差异化的“服务”
· 镭射镌刻商标服务
· 翻新机
· Apple教育优惠计划
· Apple教学
差异化的“定位”
• 青年人
• 高科技消费
• 前卫、个性 • 认同感
三、情感共鸣、人性化
超薄、大屏幕、160G大容量、360小时的超长播放 RMB1998
iPod touch
• 非凡的娱乐装置
• 非凡的口袋型电脑
• 非凡的 iPod
iPod 配件
Macpro Macbook iMac
Macpro Macbook iMac广告，请用“幻灯片放映模式”观看。
Apple’s企业文化
• 推崇精英人才战略-乔布斯就相信由顶尖人才所组 成的一个小团队能够运转巨大的 轮盘，仅仅是拥有较少的这样的 顶尖团队就够了 他花费大量精力和时间打电话， 用于寻找那些他耳闻过的最优秀 人员、以及那些他认为对于苹果 各个职位最适合的人选
为了方便复制和传播，于 是就有了今天的这个被咬 掉一口的苹果图案，寓意 是这个苹果就是近400年 前落在牛顿头顶上的那一 个，令人产生联想和好奇 。
2003年，苹果进行 了标识更换，将原 有的彩色苹果换成 了一个半透明的、 泛着金属光泽的银 灰色LOGO。新的标 识显得更为立体、 时尚和酷。
Apple大事记
1、一个电子学骇客 2、设计个人PC ,配件价格过高，持币待购 3、如愿以偿，展示产品 4、组建苹果，显露才华
苹果的LOGO变迁
最初的LOGO只用了很短 时间，是牛顿坐在苹果 树下读书的一个图案， 上下有飘带缠绕，写着 Apple Computer Co.字 样，外框使用了英国诗 人William Wordsworth 的短诗。
差异化的“服务”
· 镭射镌刻商标服务
· 翻新机
· Apple教育优惠计划
· Apple教学
差异化的“定位”
• 青年人
• 高科技消费
• 前卫、个性 • 认同感
三、情感共鸣、人性化
Apple公司英文简介
The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface.
apple公司英文简介 appleinc appleinc americanmultinational marketsconsumer electronics, computer software, personalcomputers. company?sbest-known hardware( productsinclude macintoshline applesoftware includes macos operatingsystem; safariinternet browser; mobileoperating system. august2010, companyoperates 301 retail stores tencountries,4 onlinestore where hardware softwareproducts may2010, apple largestcompanies mostvaluable technology company world,having surpassed( briefhistory appleinc. 1976-1980:theearly years stevejobs, steve wozniak, ronaldwayne, personalcomputer. werehand-built firstshown homebrewcomputer club. cpu,ram, basictextual-video chips)—less than what todayconsidered completepersonal computer. computerwent july1976 $666.66($2,572 2011dollars, adjusted( stevejobs began working applelisa 1982he pushedfrom lisateam due tookover jef raskin's low-cost-computer project, warbroke out between lisa's "corporate shirts" jobs'"pirates" over which product would ship first saveapple. lisa won firstpersonal compu
apple公司英文简介 appleinc appleinc americanmultinational marketsconsumer electronics, computer software, personalcomputers. company?sbest-known hardware( productsinclude macintoshline applesoftware includes macos operatingsystem; safariinternet browser; mobileoperating system. august2010, companyoperates 301 retail stores tencountries,4 onlinestore where hardware softwareproducts may2010, apple largestcompanies mostvaluable technology company world,having surpassed( briefhistory appleinc. 1976-1980:theearly years stevejobs, steve wozniak, ronaldwayne, personalcomputer. werehand-built firstshown homebrewcomputer club. cpu,ram, basictextual-video chips)—less than what todayconsidered completepersonal computer. computerwent july1976 $666.66($2,572 2011dollars, adjusted( stevejobs began working applelisa 1982he pushedfrom lisateam due tookover jef raskin's low-cost-computer project, warbroke out between lisa's "corporate shirts" jobs'"pirates" over which product would ship first saveapple. lisa won firstpersonal compu
苹果公司简介
苹果公司简介苹果公司简介苹果公司，全称为苹果计算机公司（Apple Inc.），是一家总部位于美国加利福尼亚州库比蒂诺的跨国科技公司。
该公司成立于1976年，由史蒂夫·乔布斯（Steve Jobs）、史蒂夫·沃兹尼亚克（Steve Wozniak）和罗纳德·韦恩（Ronald Wayne）三人共同创立。
苹果公司的产品主要包括计算机、手机、平板电脑、音乐播放器、智能手表、电视机等多种电子产品，其代表产品有iPhone、iPad、Mac电脑、AirPods等。
苹果公司成立之初，主要生产并销售个人电脑。
1984年，苹果推出了著名的Macintosh电脑，开创了图形用户界面（GUI）的先河，成为了个人电脑历史上重要的里程碑。
随着技术的不断进步，苹果公司在硬件和软件方面都取得了巨大的进展，这也使得其不断拓展产品线和市场。
在手机市场方面，苹果公司于2007年推出了首款iPhone手机，引领了智能手机市场的潮流。
iPhone将传统的手机与计算机相结合，在市场上迅速获得了巨大成功。
同时，苹果公司也逐渐将其软件和服务向多个领域拓展，如iTunes、iCloud、Apple Pay等。
除了产品和服务，苹果公司也因其卓越的设计和品牌形象而备受推崇。
苹果公司的产品设计风格简约、美观，同时注重人性化和易用性，这也是其成为设计公司的重要原因之一。
此外，苹果公司的品牌形象也十分独特，借助爱好者和追随者的力量，苹果公司成为了一种文化符号，代表着品质、创新和梦想。
苹果公司的运营模式和管理哲学也备受关注。
苹果公司有一种名为“苹果式”的管理风格，注重团队合作、创新和实践。
激发员工的潜力和激情是苹果公司成功的关键之一。
苹果公司将革命性的技术与高品质的产品相结合，使得其保持了在电子产品市场中的领先地位。
尽管苹果公司在市场上取得了如此之大的成功，但其也面临着压力和挑战。
随着技术的不断变化，苹果公司需要不断地推出对市场有吸引力的产品，以保持其市场竞争力。
苹果公司发展史
•
• • • • • • • •
2005年九月，推出iPod nano 超薄数码音乐播放器，采 用彩色显示器。 2006年，斯蒂夫· 乔布斯发表了第一部使用英特尔处 理器的台式电脑和笔记本电脑分别为iMac和MacBook Pro。 2006年，推出第六代iPod数码音乐播放器，称为 "iPod classic"。 2006年，推出第二代iPod nano 数码音乐播放器，采 用和iPod mini相同之铝壳设计。 2006年，推出第二代iPod shuffle数码音 苹果ipad(8 张)乐播放器，其外型变为类似一个夹子，体积更加小巧。 2007年，推出第三代iPod nano超薄数码音乐播放器， 外型由细长转为宽扁。 2007年，斯蒂夫· 乔布斯在Mac World上发布了 iPhone与iPod touch。 2008年，斯蒂夫· 乔布斯在Mac World上从黄色信封 中取出了MacBook Air，这是当时最薄的笔记本电脑。 2008年，斯蒂夫· 乔布斯在Mac World上发布了iPod nano 第四代和iPod touch第二代。
苹果公司发展史
乔布斯的天下
•
• • • • • • • • • • • • •
• •
1977年1月，苹果公司正式注册成立。 198 苹果imac电脑(20张)0年12月12日，股票在华尔街上市。 1983年，乔布斯着力研究新个人电脑。 1984年，第一台Mac机面市 1985年，被Sculley扫地出门创办NeXT 1986年，乔布斯收购Pixar 1989年，NeXT公司失败 1993年，乔布斯关闭NeXT的硬件部分； 1995年，《玩具总动员》上映一举成名。 1996年，苹果收购NeXT乔布斯担任顾问 1997年，乔布斯再次成为苹果CEO 1998年，iMac成为美国最畅销个人电脑 1999年，苹果推出iBook、G4和iMacDV 2000年，苹果公司再次出现季度亏损，分额下降，股价大 跌 2001年，平面式的iMac推出，取代已问世三年的iMac。 2002年，推出第二代iPod播放器，使用了称为“Touch wheel”的触摸式感应操控方式。
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Final Group Project Timeline of Apple Computers
ITECH 1001-17 Dr. Sonal Dekhane December 3, 2007 Marquitta Martin Sahil Datta
Timeline of the Apple Computers (History, Present,& Future)
Present “2007”
On October 26, 2007 Apple released a new operating system Mac OS X 10.5 Leopard. It is a Unix based operating system.
History of “1978”
Apple and Xerox sign an invest agreement. Xerox invest one million dollars in Apple stocks. Apple engineers were allowed to study Xerox’s PARC’s graphical user interface. The PARC operating system was the 1st OS for the public market with GUI. It was commercially unsuccessful.
History of “1985 – 1986”
Apple lays off 1200 employees. Stephen Jobs officially resigns as chairman of Apple. Apple sues Steve Jobs. Apple drops suit against Jobs & he founded NeXT, Inc.
History of “1989 – 1990”
Apple Corps sues Apple Computer accusing it of violating the terms of the agreement in 1981 by producing synthesized music.
History of “1991 – 1992”
History of “1985 – 1986”
Apple tries to make Mac more attractive by releasing “Maci – 1988”
Apple’s 10th Anniversary. The Mac SE & the Mac II are introduced. Apple sues Microsoft & Hewlett Packard accusing them of violating copyrights of Apple.
History of “1981-1982”
Steve Wozniak is injured in a plane & takes time off from Apple and does not return to the Macintosh project. Michael Scott resigns as president of Apple. Mike Markkula succeeds Scott. The Lisa’s development is officially finished. Apple Computer, Inc. & Apple Corps (recording company of the Beatles) enter a secret agreement.
History of “1999 – 2000”
Jobs becomes permanent CEO. Chief sales executive Mitch Mandich steps down. Power Mac Cube
History of “2001 – 2002”
,
,
History of “2003 – 2004”
iTunes music store opens. Tibco sues Apple over trademark. Apple launches iTunes Canada. iMac G5
History of “2005 – 2006”
Jobs returns to Apple due to the NeXT Computer, Inc. Apple starts buying back all licenses from Mac-clone manufacturers. The Power Macintosh G3 & The Apple Store are introduced at “Apple Event”. The iMac becomes the fastest selling PC in history, being reordered over 150,000 times.
Michael Spindler replaces Sculley as CEO. Sculley resigns as chairman of Apple. Apple releases the first PDA (Newton Message Pad).
History of “1993 – 1994”
The Beginning “1976”
Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne founded Apple Computer. In 1976, Ronald Wayne resigns from Apple Computer with only a one time payment of $80. Hewlett Packard grants Gary Wozniak the permission to create the Apple I.
History of “1983 – 1984”
The Lisa is released. Apple becomes the fastest growing company in history. John Sculley, former president of Pepsi Co., becomes president & CEO of Apple Computer, Inc. The Macintosh is released-retailing for $2495.
Opens first Apple retail store in McLean, VA. Apple acquires fire wire company Zayante. Former executive John Couch returns. Larry Elisson resigns from Apple board. iPod, OS X , iMac G4 all introduced.
History of “1979”
Apple begins working on Lisa, originally a $2000 business computer.
History of “1980”
Apple goes public. Stocks’ value increases by 1700%. The new Apple is released. Apple sold it for $4340 to $7800 depending on the configuration.
Today we are going to discuss the history of the Apple Computer. We will take you from the beginning which was in 1976 through the present 2007. We will also discuss the prediction of the near future and new Apple Computer products to be released.
Raskin dies at 61. Software development Avie Tavanian leaves. Video iPod launched & 1 million videos sold from iTunes.
Present “2007”
January of 2007 Apple dropped “Computer from its corporate name. Apple employs over 20,000 permanent & temporary employees currently. Worldwide annual sales in its fiscal year 2007 (ending September 29, 2007) are US $24.01 billion.
Release of 1st Power Macintosh desktop computer & system 7.5 Apple starts licensing the MacOS. Apple announces Pippin, a multimedia system
ITECH 1001-17 Dr. Sonal Dekhane December 3, 2007 Marquitta Martin Sahil Datta
Timeline of the Apple Computers (History, Present,& Future)
Present “2007”
On October 26, 2007 Apple released a new operating system Mac OS X 10.5 Leopard. It is a Unix based operating system.
History of “1978”
Apple and Xerox sign an invest agreement. Xerox invest one million dollars in Apple stocks. Apple engineers were allowed to study Xerox’s PARC’s graphical user interface. The PARC operating system was the 1st OS for the public market with GUI. It was commercially unsuccessful.
History of “1985 – 1986”
Apple lays off 1200 employees. Stephen Jobs officially resigns as chairman of Apple. Apple sues Steve Jobs. Apple drops suit against Jobs & he founded NeXT, Inc.
History of “1989 – 1990”
Apple Corps sues Apple Computer accusing it of violating the terms of the agreement in 1981 by producing synthesized music.
History of “1991 – 1992”
History of “1985 – 1986”
Apple tries to make Mac more attractive by releasing “Maci – 1988”
Apple’s 10th Anniversary. The Mac SE & the Mac II are introduced. Apple sues Microsoft & Hewlett Packard accusing them of violating copyrights of Apple.
History of “1981-1982”
Steve Wozniak is injured in a plane & takes time off from Apple and does not return to the Macintosh project. Michael Scott resigns as president of Apple. Mike Markkula succeeds Scott. The Lisa’s development is officially finished. Apple Computer, Inc. & Apple Corps (recording company of the Beatles) enter a secret agreement.
History of “1999 – 2000”
Jobs becomes permanent CEO. Chief sales executive Mitch Mandich steps down. Power Mac Cube
History of “2001 – 2002”
,
,
History of “2003 – 2004”
iTunes music store opens. Tibco sues Apple over trademark. Apple launches iTunes Canada. iMac G5
History of “2005 – 2006”
Jobs returns to Apple due to the NeXT Computer, Inc. Apple starts buying back all licenses from Mac-clone manufacturers. The Power Macintosh G3 & The Apple Store are introduced at “Apple Event”. The iMac becomes the fastest selling PC in history, being reordered over 150,000 times.
Michael Spindler replaces Sculley as CEO. Sculley resigns as chairman of Apple. Apple releases the first PDA (Newton Message Pad).
History of “1993 – 1994”
The Beginning “1976”
Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne founded Apple Computer. In 1976, Ronald Wayne resigns from Apple Computer with only a one time payment of $80. Hewlett Packard grants Gary Wozniak the permission to create the Apple I.
History of “1983 – 1984”
The Lisa is released. Apple becomes the fastest growing company in history. John Sculley, former president of Pepsi Co., becomes president & CEO of Apple Computer, Inc. The Macintosh is released-retailing for $2495.
Opens first Apple retail store in McLean, VA. Apple acquires fire wire company Zayante. Former executive John Couch returns. Larry Elisson resigns from Apple board. iPod, OS X , iMac G4 all introduced.
History of “1979”
Apple begins working on Lisa, originally a $2000 business computer.
History of “1980”
Apple goes public. Stocks’ value increases by 1700%. The new Apple is released. Apple sold it for $4340 to $7800 depending on the configuration.
Today we are going to discuss the history of the Apple Computer. We will take you from the beginning which was in 1976 through the present 2007. We will also discuss the prediction of the near future and new Apple Computer products to be released.
Raskin dies at 61. Software development Avie Tavanian leaves. Video iPod launched & 1 million videos sold from iTunes.
Present “2007”
January of 2007 Apple dropped “Computer from its corporate name. Apple employs over 20,000 permanent & temporary employees currently. Worldwide annual sales in its fiscal year 2007 (ending September 29, 2007) are US $24.01 billion.
Release of 1st Power Macintosh desktop computer & system 7.5 Apple starts licensing the MacOS. Apple announces Pippin, a multimedia system