高一英语精品课件Unit1 Advertising-welcome(牛津译林版必修4)
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高中英语 Unit1 Advertising Welcome to the unit课件 牛津译林版
Advance with English
牛津高中英语
(模块四 ·高一下学期)
精选ppt
1
Unit
1
Wele to the unit
Advertising
精选ppt
2
Unit 1
课件描述：
本堂课以听说为主，是整个单元的第 一课时，是对整个单元的导入，应起到 引导学生对本单元主题即广告业和广告 产生情趣的作用。
They are quite interesting, creative and we can get some useful information from them.
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9
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
should protect the environment from now on.
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14
Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will bee
“Shine that lasts for days” successfully to
persuade young people to buy this
shampoo.
精选ppt
16
More ads for you to discuss:
Can you think about a good slogan for each ad?
牛津高中英语
(模块四 ·高一下学期)
精选ppt
1
Unit
1
Wele to the unit
Advertising
精选ppt
2
Unit 1
课件描述：
本堂课以听说为主，是整个单元的第 一课时，是对整个单元的导入，应起到 引导学生对本单元主题即广告业和广告 产生情趣的作用。
They are quite interesting, creative and we can get some useful information from them.
精选ppt
9
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
should protect the environment from now on.
精选ppt
14
Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will bee
“Shine that lasts for days” successfully to
persuade young people to buy this
shampoo.
精选ppt
16
More ads for you to discuss:
Can you think about a good slogan for each ad?
Unit 1 Advertising课件 牛津译林版课件
• 析
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第10讲
Unit 1
Advertising
【易混辨析】 persuade与advise persuade sb into doing/to do sth 表示“劝而成功 了”，对方听从了劝告；advise sb to do sth 表示“建 议某人做……”，听从与否，不得而知，相当于try to persuade sb into doing/to do sth。 I persuaded Robert that the journey was too dangerous and he didn't go. 我对罗伯特说那个旅行太危险，他被说服了，所以没 有去。 She advised her father to give up smoking, but failed. 她劝她父亲戒烟，但没有成功。
•
罪，请根据你的理解谈谈你对这一现象 的看法。
注意：词数120左右。 参考词汇： plastic surgery 整容手术
返回目录
第10讲
Unit 1
Advertising
• • • •
佳 —— 精 彩 美 文 —— 作 晨 As is shown in the picture, a girl is asking a surgeon to 读 do plastic surgery to make her look like the beauty she likes.
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第10讲
Unit 1
Advertising
• Ⅳ.单元语法 • 直接引语和间接引语以及间接引语中 • 基 的陈述、疑问和祈使句式。
• 础 • 梳 • 理
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第10讲
Unit 1
英语必修Ⅰ牛津译林版Unit1课件(共22张)Welcome
To get a general idea of what we are going to learn in this unit
To learn to discuss the four pictures on Page 1
To tell the differences between the school life in Britain and China
encourage understand help respect
After the class
It’s time to stop the class for us to look back in silence.
Think about what we’ve just learnt today.
Study without reflection is a waste of time.
Thinking
1. What’s your first thought when people mention “school life”?
2.What do you think you can get when you experience your school life?
Pictures about school life
energetic
diligent
strong-willed
civilized
competitive cooperative
open-minded
fair energetic
patient learne d humorous
understandin g cooperative
love learn
sorrow
高中英语必修Ⅴ牛津译林版Unit1精品课件(共33张)welcome[
If you can buy a person’s friendship, it is not worth having. It means that true friendship is p_________. riceless mpossible for a person to buy it with It is i___________ ased on t______, rust money. It is b______ respect, oyalty s_______ hared feelings and so on. l_______,
Lead in 1 What a true friend should be like?
honest
kind helpful brave
generous loyal funny humorous patient
good friend
friendly
handsome
selfless
What do you think a good friend should be like?
A friend is not so soon gotten as lost.
• 朋友千人尚觉
少，仇敌一人
犹嫌多。 • 交友慢，失友
A good friend is
my nearest relation.
A thousand friends are few, one
enemy is too many.
快。
• 良友如近亲。
A friend is not so soon gotten as lost.
• 朋友千人尚觉
少，仇敌一人
犹嫌多。 • 交友慢，失友
牛津译林版高中英语必修四《Unit 1 Advertising》Welcome to the unit 课件 2
Try to divide them into two types.
Earth Day public service
ads
Say ‘No’ to drugs
Oxlin Airlines
commercial
ads
Soft Shine
shampoo
Picture-talking
Talk about the posters with your partner, using these questions to help you: 1.What can you see on each poster? 2.What can you read on each poster? 3.What does each ad want to tell us? 4.What can you learn from each ad ? 5.Will you believe in its idea and do as it tells you to?
6.To be No.1es a good slogan? What are the qualities of a good slogan?
short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....
Unit 1 Advertising Welcome to the unit
Lead-in
Watch two short videos and then answer some questions about them.
Brainstorming
1. Are the videos parts of films? What are they?
英语：Unit1《Advertising》Welcome课件(1)(译林牛津版必修4)
Commercial advertisements
A
commercial advertisement is intended to promote a product or service.
Let’s discuss ! (P1)
1.
Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us?
Homework
1.Finish the paper about the 6 posters and learn some useful expressions. 2.Get more information on how to make an effective advertisement .
让我们把一切做得 更好！
9.Connecting People.
理解就是沟通。
(Nokia) 10. We lead. Others copy．
我们领先，他人仿效。 （Ricoh Copier 理光复印机）
Let’s Байду номын сангаасebate !
Pros
Advertisements do more good than harm! Cons Advertisements do more harm than good!
Let’s learn!
2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements.
高中英语 Unit 1 AdvertisingSection Ⅰ Welcome课件牛津译林版必修4
used in ads为过去分词短语作后置定 语；to try and sell us things为不定式 短语作目的状语。
10
[原文呈现]
[读文清障]
Even if⑱ an ad does not lie, ⑱even if/though虽然，即使
it does not mean it is ⑲altogether adv.完全，全部，在句
share sth. with/among sb.与某 人分享某物
5
[原文呈现]
[读文清障]
What is an advertisement?
⑥persuade/pə'sweId/vt.说
An advertisement uses words and 服，劝说；使信服
pictures to persuade⑥ people to buy a persuade sb. to do sth.
8
什么是广告？ 广告使用文字和图片来说服人们购买某种产品或服务，或
者是相信某种理念。报纸、杂志、互联网、广播及电视是最普 遍的广告载体。广告主要分为两类——商业广告和公益广告。 商业广告是一种某人为了推销某种产品或服务而花钱做的广 告。公益广告往往是免费投放的，旨在就健康、安全或其他影 响公共福利的问题教育公众。
Volunteer holidays can be as short as a week, or as long as a year. What's certain is that you will learn a lot about the place you go to, and you will return with some amazing memories.
10
[原文呈现]
[读文清障]
Even if⑱ an ad does not lie, ⑱even if/though虽然，即使
it does not mean it is ⑲altogether adv.完全，全部，在句
share sth. with/among sb.与某 人分享某物
5
[原文呈现]
[读文清障]
What is an advertisement?
⑥persuade/pə'sweId/vt.说
An advertisement uses words and 服，劝说；使信服
pictures to persuade⑥ people to buy a persuade sb. to do sth.
8
什么是广告？ 广告使用文字和图片来说服人们购买某种产品或服务，或
者是相信某种理念。报纸、杂志、互联网、广播及电视是最普 遍的广告载体。广告主要分为两类——商业广告和公益广告。 商业广告是一种某人为了推销某种产品或服务而花钱做的广 告。公益广告往往是免费投放的，旨在就健康、安全或其他影 响公共福利的问题教育公众。
Volunteer holidays can be as short as a week, or as long as a year. What's certain is that you will learn a lot about the place you go to, and you will return with some amazing memories.
英语必修Ⅴ牛津译林版Unit1课件(共18张)welcome
Friends - Jean Kyler McManus A friend is someone we turn to when our spirits need a lift. A friend is someone we treasure for our friendship is a gift. A friend is someone who fills our lives with beauty, joy, and grace. And makes the whole world we live in better and happier place.
患难朋友才是 A true friend is 真朋友。 someone who reaches for your hand and 真正的朋友是 touches your heart. 一个可以援手 帮助并感动你 A friend in need is a 心扉的人。 friend indeed.
Getting along with others
What did you do during your summer vacation? Do you know Aug.3 is International Friendship Day? What did you do on Aug. 3? How many good friends do you have? Do you think it is important to have a good relationship with others? Why?
Making good friends is more important than spending time with family. A good friend must be honest, kind and have a sense of humour. One or two good friends are better than 100 acquaintances (熟人).
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Grammar,punctuation and spelling.
4 Why is it good for Ss to enter English writing competitions?
It challenges them to improve their English language skills and gives them a chance to win a prize.
What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
More ads for you to discuss:
Can you think about a good slogan for each ad?
They will be judged on how well they are researched and if they are creative and imaginative.
3 What should Ss pay attention to when writing the story?
Protect water, Protect ourselves.
Never delete Green Keep it Forever!
Sedal Shampoo Everything is possible!
Taiwan, China!
Cherish your life!
Enjoy your music, Enjoy your Sony!
2 Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Байду номын сангаас
Observation:
Observe the six pictures on Page 1. Try to divide them into two parts.
Unit 1 Advertising
Welcome!
Watch a piece of TV show
Which advertisement do you like best?
Brainstorming:
1 Where can we find these ads?
On billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc.
Shoes can fly! So do your dreams!
Active-reading:
Listen to the material on Page 94 and try to answer these questions:
1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions?
Refer to the answers.
Possible Answers:
1 What’s the ad about?
It is about the senior high schools’ English writing competition.
2 What types of things will the stories be judged on?
Project Hope
Ads for public issues
Earth Day Say ‘No’ to drugs
Software
Ads for sales Oxlin Airlines
Soft shine shampoo
Discuss and speak:
Read the instructions and focus on the six posters. Try to answer these questions:
Mini-writing: Choose one ad and write something to promote your service or products.
Gym!
Homework
Find the phrases
1与。。。相似 3考虑 2 意识到。。。 4 登广告
4 Why is it good for Ss to enter English writing competitions?
It challenges them to improve their English language skills and gives them a chance to win a prize.
What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
More ads for you to discuss:
Can you think about a good slogan for each ad?
They will be judged on how well they are researched and if they are creative and imaginative.
3 What should Ss pay attention to when writing the story?
Protect water, Protect ourselves.
Never delete Green Keep it Forever!
Sedal Shampoo Everything is possible!
Taiwan, China!
Cherish your life!
Enjoy your music, Enjoy your Sony!
2 Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Байду номын сангаас
Observation:
Observe the six pictures on Page 1. Try to divide them into two parts.
Unit 1 Advertising
Welcome!
Watch a piece of TV show
Which advertisement do you like best?
Brainstorming:
1 Where can we find these ads?
On billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc.
Shoes can fly! So do your dreams!
Active-reading:
Listen to the material on Page 94 and try to answer these questions:
1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions?
Refer to the answers.
Possible Answers:
1 What’s the ad about?
It is about the senior high schools’ English writing competition.
2 What types of things will the stories be judged on?
Project Hope
Ads for public issues
Earth Day Say ‘No’ to drugs
Software
Ads for sales Oxlin Airlines
Soft shine shampoo
Discuss and speak:
Read the instructions and focus on the six posters. Try to answer these questions:
Mini-writing: Choose one ad and write something to promote your service or products.
Gym!
Homework
Find the phrases
1与。。。相似 3考虑 2 意识到。。。 4 登广告