Apple Inc.

Human Resources Management
To manage its products and marketing, Apple Computer had five product divisions responsible for the development, evaluation and manufacture of computer systems, software, and peripheraldevices (e.g., Macintosh). It also had four product support divisions which handled marketing,distribution and post-sale product support (e.g. North American Sales Division). In addition, there were a number of administrative departments in charge of overseeing Apple’s day-to-daycorporate activities (e.g., the Finance Department). To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company.
Organizatonal Structures
The Company manages its business primarily on a geographic basis. Accordingly, the Company has determined that its reportable operating segments, which are generally based on the nature and location of its customers, consist of the Americas, Europe, Japan, Asia-Pacific and Retail.The results of the Americas, Europe, Japan and Asia-Pacific reportable segments do not include the results of the Retail segment. The Americassegment includes both North and South America. The Europe segment includes European countries, as well as the Middle East and Africa. The Asia-Pacific segment includes Australia and Asian countries, other than Japan. The Retail segment operates Apple retail stores worldwide.Each reportable operating segment provides similar hardware and software products and similar services.
Apple Inc.
Group Assignment
Apple Inc.
Overview & financial state Culture Organizational structure Products & marketing strategies
COMPANY PROFILE
•Company name: • •Company type: •Date established: •Employees: •
Net sales One year growth Net income One year growth $108,249M 65.96% $25,922M 84.99%
Apple Inc.
Total assets: $116,371million
• Key numbers for fiscal year ending september, 2011
History
1994–1997: Attempts at reinvention • 1994: Apple allied with IBM and Motorola in the AIM alliance. • November 10, 1997: Apple introduced the Apple Online Store, tied to a new build-to-order(订单生产) manufacturing strategy. 1998–2005: Return to profitability • August 15, 1998: Apple introduced a new all-in-one computer : the iMac. • On May 19, 2001, the first official Apple Retail Stores Opened in Virginia and California. 2005–2007: The Intel transition • January 10, 2006: Apple began producing Intel-based Mac computers. •2007–2011: iPhone, iPod Touch and iPad
Subsidiaries
Industry Founded Headquart ers Products Empl oyees
Apple Inc.
Apple Inc. (now) Apple Computer Inc. (until 2007.1.9) Public limited company April 1,1976 60,400 employees 2,900 full-time temporary employees
2007-2011 fiscal year revenue and profit
Financial state
Share price
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Culture — History
1976–1980: The early years • April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit(装备). • April 16, 1977: The Apple II was introduced. • May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market. 1981–1985: Lisa and Macintosh • 1978: Steve Jobs began working on the Apple Lisa . • 1982: He was pushed from the Lisa team due to infighting, and took over low-cost-computer project, the Macintosh. 1986–1993: Rise and fall • 1989-1991: the "first golden age" of the Macintosh • 1991-1993: fall in other products
Market capitalization(市值） 市值） 市值
On Aug.10, 2011, the market value (about $337billion) ranked the 1st, exceeding Exxon Mobil Corp(about $333billion).
Revenue
Market capitalization(市值） 市值） 市值
On May 26, 2010, the market value (about $222.1 billion), exceeding Microsoft Corp(about $219.2billion)
Apple's soaring stock price has enabled the tech giant to eclipse Microsoft's $219.2 billion market cap.
Apple Inc.
•World's Top Comuputer Company •World's Top Mobile Devices Manufacturer •Most Valuable Public Limited Company •Largest Publicy Traded Company •The Largest Technology Company •The Most Admired Company (Fortune)
Future Plan
In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots. Later aquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circular building (with a café for 3,000 sitting people integrated) surrounded by extensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).