可口可乐与百事可乐【英文】
专题03 百事可乐与可口可乐的世纪大战 备考2021年高考最新英语时文原文赏析
外刊阅读202010｜百事可乐与可口可乐的世纪大战《本期内容》◆导读可口可乐与百事可乐的广告之战已经相互厮杀了一百年，然而双方还乐此不彼。
两家公司每次过招，精彩程度堪比一部大片。
◆双语阅读The cola wars became a cultural phenomenon. Credit for that goes to Donald Kendall, PepsiCo’s legendary former boss, who died on September 19th aged 99. A gifted salesman, he rose quickly through the ranks from his start on the bottling line to become the firm’s top sales and marketing executive at the tender age of 35.可乐大战已经成为一种文化现象。
这要归功于百事可乐传奇的前任老板唐纳德·肯德尔，他于9月19日去世，享年99岁。
他是一个天才销售员，年仅35岁就飞快地一路跃升，从装瓶生产线晋升到公司首席销售和市场经理的位置。
Seven years later he was named CEO. In 1974 he injected a dose of fizzy capitalism into the Soviet Union, which allowed Pepsi to become the first Westernproduct to be legally sold behind the iron curtain. By the time he stepped down as boss in 1986, PepsiCo’s sales had shot up nearly 40-fold, to $7.6bn. His legacy continues to shape the industry.七年后，他被任命为首席执行官。
可口可乐形容词卧底
可口可乐形容词卧底可口可乐在中国的销量几乎是一天一个价，其价格的波动与可口可乐在中国的成功息息相关。
因为，随着可乐的热销，其饮料价格也水涨船高。
当然，在全球范围内来说，美国和中国是可乐的主要消费市场。
对于这种情况就需要我们用形容词去形容可口可乐品牌及其产品了。
一、产品品牌：可口可乐我们知道，美国著名品牌代表，百事可乐(Bookingbooks)。
因为他们品牌历史悠久、市场知名度高而获得全球消费者认可。
作为全球最畅销，历史最悠久的饮料之一，百事可乐有着悠久的历史与丰富的文化内涵，同时，也拥有世界上众多顶级的品牌和企业。
百事可乐的主要产品有：可口可乐、乐事可乐）、好时）、美年达）、乐满欢）、美怡多）等各种种类产品。
1、可口可乐(Bookingbooks)是美国公司可口可乐(Coca-Cola Books)在1897年创建的一个品牌，该品牌源于当时北美最大的食品商百事可乐公司(Booking Chambers)。
/ 公司创始人以制作可乐为业，后来通过其兄弟创立了可口可乐的前身美国百事可乐公司。
公司在1933年更名为可口可乐公司(Booking Chambers)。
可口可乐公司自诞生以来一直以独特的品牌概念而闻名。
该公司旗下所有企业都坚持相同的核心价值观：即客户第一。
该公司致力于创造人类营养饮料的新标准。
随着全球范围内消费需求和消费者对健康的关注程度日益增长，可口可乐公司不断创新，凭借领先的功能饮料技术及卓越的品质成为全球饮料市场老大。
2、乐事(Booking)是美国公司乐满欢(Monster)推出的一个产品系列，该系列最初以一种植物果汁为原料来加工成甜的可乐或果汁，以果皮或果汁为原料的饮料于1898年开始销售;/。
后来，在1910年推出了" saw monster"（“乐事”）这个品牌。
该系列可乐最初由两种饮料组成:(1)鲜榨可乐：是将新鲜水果直接从水果中榨汁后制成;(2)果汁饮料：将新鲜水果经过果肉脱水、压汁后制成。
可口可乐英文介绍-精品
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
可口可乐的英语是什么
可口可乐的英语是什么可乐的牌子有可口可乐也有百事可乐，可口可乐是比较老的牌子。
下面店铺为大家带来可口可乐的英语意思和相关用法，欢迎大家一起学习!可口可乐的英语意思Coca Cola可口可乐的英语例句他们用可口可乐瓶子揍他的脑袋，把他打昏过去。
They polished him off by crowning him with a Coca-Cola bottle.她说可口可乐公司已经出资一百万美元用于扩大一些在竞争中的提议。
She says the Coca Cola Company has given one million dollars to expand several of theproposals in the competition.建议是形成信念的基础：一个非常有名的公司，比如可口可乐，尽管他们已经众所周知了，那为什么还要在广告上花费数十亿的钱呢?Suggestions are the basis for belief formation: Why would a very famous company such asCoca Cola pay billions for ads even though they are already well known?他的画成了可口可乐公司年度定期的招牌画，帮助他们推广一个理念，那就是他们构思了这张图像。
His drawings became a regular annual sight for the coca-cola corporation which helped to spur on the idea that they had conceived the image.在亚洲，这项“行业”吸引着每一个人，大到与政界、军方勾结的强大的黑社会组织，小到在浴缸里仿制可口可乐的小夫妻小组。
In Asia, this business draws everyone from powerful underworld organizations with ties topolitics and the military to husband-and-wife teams who brew fake Coca-Cola in bathtubs.当然，它的名字就是可口可乐。
百事PK可口PPT课件
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可口可乐
简介
可口可乐公司(Coca-Cola Company)成立于1892年，总 部设在美国乔亚州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率以及全球前三大饮料 的二项(可口可乐排名第一，百事可乐第二，低热量 可口可乐第三)，可口可乐在200个国家拥有160种饮 料品牌，包括汽水、运动饮料、乳类饮品、果汁、 茶和咖啡，亦是全球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第一的可口可乐为其 取得超过40%的市场占有率，而雪碧(Sprite)则是成 长最快的饮料，其它品牌包括伯克(Barq)的root beer(沙士)，水果国度(Fruitopia)以及大浪(Surge)。
• “二战”后，美国极力吹捧资本主义，可口可乐则在美国“胡萝卜+ 大棒”政策的掩护下，悄然进行着企业文化的扩张侵略。可口可乐每 打进一个国家，第一步就是要找一个有经济实力、有政治影响力的社 会名人做装瓶商。伴随着美国历任总统的各种努力并配合美国的强势 外交，可口可乐公司所向披靡，从最开始的法国、日本等国家迅速进 入了葡萄牙、埃及、也门、苏丹、前苏联和中国市场。当然，可乐文 化的侵入并不是一帆风顺的，在其刚开始进入这些国家时，都相应遭 到了抵制。
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百事可乐供应链的构成
模式一：厂家直销 直销适应于城市运作或公司力量能直接涉及的地区， 销量力度大，对价格和物流的控制力度强。
生产厂家
超市
2020/1/12
商场
各类零售店 酒店餐饮 娱乐场所
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模式二：批发协作模式
生产厂家
经销商
经销商
经销商
二级批 发商
二级批 发商
二级批 发商
二级批 发商
百事可乐VS可口可乐PepsiVScocacola
Pepsi VS coca colaThe 2 world most popular soft drinks is on duel! Pepsi and Coca Cola,its the battle between the red can soft drinks and the blue can soft drinks! So this 2 drinks taste almost the same, but which one of the soft drinks do you prefer?I personally like Coca Cola more, one of the reason is that it taste more heavy than pepsi. But Pepsi is much sweeter in taste, but of course there are alot of peoples who prefers Pepsi though.Coca Cola also known as Coke was introduced at 1886 by John Pemberton, it was sold in glass bottles. But when it grows more popular because of it unique good taste, it is sold around the world. Later the can model is introduce, followed by the plastic bottle which is much safer than glass bottle.Until today Coca Cola signature brand is almost the same as the classic signature and it is still one of the most well known soft drinks around the world. Many new brands of Coca Cola is introduced too like, Coke Vanilla, Coke Lime, Coke Raspberry, Coke Zero and many more. They are just like Coca Cola with extra flavouring added on it, so try out the new brands of Coca Cola if you haven't.It is sold almost everywhere like retail store, coffee shop, shopping malls and even vending machines. So you can get them anywhere when you feel thirsty.Coca Cola have partner with other big companys around the world. One example is "McDonald".The Dilemma:You’re at a restaurant. You’ve specifically asked for a Coke when you get handed a Pepsi, or vice versa. You tell the waiter what you requested, and he gives you the “What’s the difference?” shrug. Perhaps it’s time you laid it on him.People You Can Impress:“Impressed” probably doesn’t accurately reflect the aforementioned waiter’s likely response.The Quick Trick: If you drink them side by side, Pepsi is the sweeter of the two (which is why people tend to prefer Pepsi in the Pepsi Challenge).The Explanation:Although the fantastic ad campaigns run by both companies would have you think otherwise, the soft drinks’ similarities are pretty striking. For starters, Pepsi and Coke were both the brainchildren of Southern pharmacists. Coca-Cola was invented by Atlantan Dr. John Pemberton in 1886. And yes, there was originally a concentration of cocaine in the soda, but it was reduced to a tiny amount (1/400th of a grain per ounce) by 1902 and removed altogether by 1930. Th e Coca-Cola Company changed hands a few times, and after Prohibition Coca-Cola was sold to the Woodruff family for $25 million.Pepsi, on the other hand, was born a few years after Coke. In 1893, pharmacist Caleb Bradham began experimenting withvarious drink mixtures in New Bern, N.C. His 1898 concoction, then known by the creative name “Brad’s Drink,” became an overnight success, and “Doc” Bradham began selling his “Exhilarating, Invigorating, Digestion Aiding” syrup by the gallon (7,968 of them for soda fountains in his first year). In the 1940s, Pepsi, as the drink came to be known, adopted a red, white, and blue logo to support America’s war effort (or to profit from a hollow, contrived gesture of patriotism—if you’re a Coke drinker).While both drinks contain vanilla, rare oils, carbonated water, kola nut extracts, and the widely beloved high-fructose corn syrup, Coca-Cola maintains a secret ingredient: the mysterious “7X.” The formula for the soft drink (including 7X) is kept in a bank vault in Atlanta, and employees who know the secret formula sign nondisclosure agreements before they get to peek at the recipe. In fact, the secret of 7X is so well kept that Coke was for a time forced to abandon the market in India after a law there required that all trade-secret information be disclosed to the government. The law was changed in 1991, and ever since, Coke and Pepsi have been vying for the lion’s share of the Indian market.Soda Myths1. Neither Coke no r Pepsi will kill yo u if co mbined with Pop Rocks.2. A tooth left in a glass of cola will not dissolv e o vernight. Nor will a penny, fo r that matter. And while anything with sugar and acid—orange juice, fo r instance—will eventually dissolve teeth, it takes quite a while.IAD360 Brand management AssignmentName: Ai Nuo LiID: 5309397。
百事可乐的英文怎么说翻译及阅读
百事可乐的英文怎么说翻译及阅读推荐文章背景音乐的英文是什么热度：百事可乐的英文是什么热度：纯音乐用英语怎么说热度：电子音乐用英语怎么说热度：流行音乐用英语怎么说热度：百事可乐是美国可口可乐公司的主要竞争对手，同时也是很受欢迎的饮料之一，那么你知道百事可乐的英文怎么说吗?下面跟店铺一起学习关于百事可乐的英语知识吧。
百事可乐英文说法Pepsi Cola百事可乐的英文例句百事可乐是我最喜欢的饮料。
Pepsi is my favorite drink.我在转角处的餐饮摊喝了一杯百事可乐。
I had a pepsi at a refreshment booth round the corner.以下哪一种百事可乐的销售推广最影响你选购百事可乐汽水?What type of sales promotion strategy influences you to buy Pepsi Cola?百事可乐是一种可乐的商标名。
Pepsi_Cola is a trademarked cola.我去拿些可口可乐，我们可以就百事可乐争论一天!I'll get the Cokes and we can argue about Pepsi all day!每一家可口可乐都有跟随一家百事可乐every McDonald has its Burger King.百事可乐拥有“百事新一代”，但不用它作为口号。
Pepsi-Cola owns "Pepsi generation, " but doesn't use the words as a slogan.我在转角处的餐饮摊喝了一杯百事可乐I have a pepsI at a refreshment booth around the corner“这为全世界像可口可乐和百事可乐这样的公司提供了巨大的商机。
"That opens up huge opportunities for the Cokes and Pepsis of the world.城市可以像可口可乐和百事可乐那样营销自己吗?Can Cities Market Themselves Like Coke and Pepsi Do?百事可乐在大萧条中大赚了一笔。
可口可乐与百事可乐的品牌塑造
可口可乐与百事可乐的品牌塑造一．可口可乐与百事可乐可口可乐（coca-cola），总部位于美国亚特兰大。
它起源于起源於一八八六年美国佐治亚州亚特兰大城一家药品店。
可口可乐是中国最著名的国际品牌之一，在中国软饮料市场上占主导地位，系列产品在中国市场上是最受欢迎的软饮料。
可口可乐的代言人有刘翔等一些奥运冠军和潘玮柏等一些明星。
百年跨国品牌可口可乐长期持续的“中国式”春节营销则可以说是洋品牌春节营销的经典。
可口可乐的春节民俗特色营销兼具了国际化与本土民俗化双重特征。
百事可乐最初于1890年代由美国北加洲一位名为Caleb Bradham 的药剂师所造，以碳酸水、糖、香草、生油、胃蛋白酶(pepsin) 及可乐果制成。
其广告主题“Nickel Nickel”。
百事推出一系列以挑战为主题的广告，使对手销量下降，可口可乐不甘示弱，推出以“新可乐”为主题的广告。
二．可口可乐与百事可乐的个性塑造1.宣传理念可口可乐是正宗、传统的代表，百事可乐就是新一代的选择。
因此，百事可乐的广告以挑战为主题，可口可乐以“新可乐”为主题。
百事品牌的理念是“渴望无限”，倡导年轻人积极进取的生活态度，寓意是对年轻人来说，机会和理想有着无限多的空间，他们可以尽情地遐想和追求。
为了推广这一理念，百事选择足球和音乐作为品牌基础和企业文化载体，在广告和社会公益活动中借助杰克逊、“小甜甜”等一大批明星作为品牌代言人，极力倡导企业文化所提倡的精神，使百事的“新一代的选择”和推崇“快乐自由”的风格广泛地被人们尤其是青年人的理解和接受。
2.商标设计可口可乐选用的是红色，在鲜红的底色上印着白色的斯宾塞体草书“Coca-Cola”字样，白字在红底的衬托下，有一种悠然的跳动之态，草书则给人以连贯、流线和飘逸之感。
红白相间，用色传统，显得古朴、典雅而又不失活力。
百事可乐则选择了蓝色，在纯白的底色上是近似中国行书的蓝色字体“PepsiCola”，蓝字在白底的衬托下十分醒目，呈活跃、进取之态。
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Let’s Take a Look at Our Results...
Results
• Question 1: Which brand of cola do you prefer?
57%
43%
Results
• Question 2: Do you prefer one brand over another?
History
• Coke continues to panic over the Pepsi Challenge and changed the formula of coke • In 1985, coke introduced “New Coke”
– Pepsi threw a victory party and gave all their employ Challenge
History
• In the 1970’s, Pepsi Launched the advertising campaign called “The Pepsi Challenge” • Just like us, they had two cups labelled A and B • 1 cup contained Pepsi, the other was Coke • Results showed that more than half the people liked the taste of Pepsi over Coke
65%
35%
Results
• Question 3: Why you chose to drink one cola over the other • • • • Taste Parents Buy It One is Too Sweet Makes Teeth Feel Funny/ After taste 32% 30% 17% 8%
• “New Coke” continuously out performed Pepsi in taste tests • Despite the taste tests – Coke continued to lose market share
47%
2%
51%
History
• Coke tried to do their own market research – but results constantly showed Pepsi being chosen as the better tasting cola • Coke launched a commercial comparing the “Pepsi Challenge” to a monkey choosing the furrier tennis ball
And the Result!
B
A
Results
• Question 4: Which one was coke? (B)
A
48%
B
51%
BOTH
1%
Results
• Question 5: Which one was Pepsi? (A)
A
51%
B
49%
BOTH
0%
Results
• Question 5: Which cola did you like better?