Facebook COO 桑德伯格2012哈佛商学院毕业演讲

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桑德伯格:做好这件事,让我在管理岗位上永不止步

桑德伯格:做好这件事,让我在管理岗位上永不止步

桑德伯格:做好这件事,让我在管理岗位上永不止步我们大多数人应该都知道,谢丽尔·桑德伯格是Facebook 的首席运营官,她无所不在的身影让我们都认识了她,但是真正让她被大众所熟知的是之前她在TED 上关于“参与外部活动而不做日常琐事”的演讲。

桑德伯格是一个非常喜欢观察周围环境的人。

在注意到硅谷缺少女性后,她确定了一些能让女性回归该行业的主题,开始和别人分享她所观察到的东西,一开始只是一些不正式的小型聚会。

当她的想法与他人产生共鸣后,他们鼓励她把这些东西公布出来,所以得知要上TED 做演讲时,她明白是时候该公布了。

TED 演讲像病毒一样扩散传播出去,她收到了很多邀请,先是巴纳德学院(Barnard College)的毕业演讲,紧接着又是哈佛大学商学院(Harvard Business School)。

这三段演讲的点击率迅速超过了百万,这样的影响力,除了史蒂夫·乔布斯以外,几乎没有哪个公司的CEO 能做到。

随后,大家都知道她出版了畅销书《向前一步》(Lean In )。

在此之前,没有人表现出对“女性工作场所”的话题有如此大的兴趣,谈论得如此深刻。

这与桑德伯格运营Facebook 的工作有什么关系呢?《向前一步》一书给她带来的名声不仅帮她吸引了更多的女性使用Facebook,同时还奠定了她在Facebook 上的地位,扩大了她的人际关系网络。

在管理岗位上,随着时间的推移,重复着相同或相似的工作,很多人会感到自己已经停滞不前或是缺乏新鲜感。

还有的管理者会觉得,即使是在内部项目中,也因想法欠缺而项目开展起来有些吃力。

这种情况,我们称之为“能力陷阱”。

1过去我们常说,做自己喜欢的事,总能得到回报。

然而,做自己喜欢的事,也容易走向另一个极端。

比如,我们很乐于去做那些我们擅长的事,于是就会一直去做,最终就使得我们会一直擅长那些事。

做得越多,就越擅长,越擅长就越愿意去做。

这样的一个循环能让我们在这方面获得更多的经验,但却容易陷入“能力陷阱”,在其他方面无法突破。

facebook桑伯格演讲案例

facebook桑伯格演讲案例

facebook桑伯格演讲案例尊敬的老师们,自豪的家长们,亲爱的朋友们,激动的兄弟姐妹们,特别是2018届毕业生们:祝贺你们,你们做到了!这实属不易。

你们完成了四年的学业。

你们克服了2015年的大雪。

你们在Muddy Charles酒吧撑过了太多的每周三活动,学到了重要的人生教训:世上根本没有免费的鸡翅。

今天,你们成为了这个世界上最受尊崇的理工学府的毕业生。

哈佛大学的人想让我说“两英里范围内最受尊崇的学府”。

我拒绝了,但你们将很快发现校友会是多么地执着。

问问68届毕业生就知道了:他们参加的募捐活动比你们吃的鸡翅还要多。

我记得,自己在毕业的时候有一种人生走到拐角、前途未明的感觉。

我是那种会在开学第一天就为了期末考试开始紧张学习的人。

对于像我这样的人来说,那种感觉确实令人不安。

大学毕业是我人生中第一次看不清前方的道路。

我记得当时除了兴奋和憧憬之外,还有那么一点点的令人无法忽视的不确定性。

如果你们清楚地知道自己将来要做什么,请举手。

总是有一些人的。

这令人印象深刻。

我不知道自己将来要做什么。

我不知道哪里最适合我,哪里最能让我有所作为。

现在,当我需要建议的时候,我会去找马克·扎克伯格(Mark Zuckerberg),但那时,他还在读小学。

我只肯定一件事:我不想经商,更是从未想过进入技术行业。

我想,这对你们之中举手的那些人来说是一个提醒:不确定性是年轻人的一大特权。

事情的结果未必如你们所料,但在不确定的人生道路上,你们将获得宝贵的经验教训。

今天,我想和你们分享我在大学毕业后第一份工作中学到的经验教训。

那是在印度从事麻风病治疗项目。

自从圣经时代以来,麻风病患者就被与世隔绝,以免传染这种疾病。

我从大学毕业的时候,治疗麻风病的技术挑战已经解决。

医生可以很容易地根据胸口的皮肤斑块,对麻风病作出诊断。

药物可以很容易地治疗这种疾病。

但歧视依然存在,所以麻风病患者总是讳疾忌医。

我永远不会忘记第一次见到麻风病患者的情景。

希拉里2012哈佛演讲原文

希拉里2012哈佛演讲原文

希拉里2012哈佛演讲原文摘要:1.希拉里2012哈佛演讲背景介绍2.演讲主题及重要性3.演讲内容概括3.1 全球化与跨文化沟通3.2 女性领导力与发展3.3 教育与创新3.4 未来挑战与机遇4.演讲中的亮点与观点5.演讲对现实世界的启示正文:**希拉里2012哈佛演讲:全球化背景下的女性领导力与发展****1.背景介绍**2012年,美国前国务卿、著名政治家希拉里·克林顿(Hillary Clinton)受邀出席哈佛大学年度毕业典礼,并发表了题为“全球化背景下的女性领导力与发展”的演讲。

此次演讲在当时引起了广泛关注,不仅强调了女性在社会发展中的重要地位,还讨论了教育、创新和未来挑战等热点话题。

**2.演讲主题及重要性**在此次演讲中,希拉里围绕全球化背景下的女性领导力与发展这一主题展开论述。

她认为,在全球化的进程中,女性领导力的崛起将对社会产生深远影响。

此外,她还强调了女性在政治、经济、社会等领域的贡献,以及如何在这个大背景下发挥领导力、实现自身价值。

这场演讲对于激发女性自信、促进性别平等具有重要的现实意义。

**3.演讲内容概括**3.1 全球化与跨文化沟通希拉里指出,全球化使各国之间的联系更加紧密,跨文化沟通成为必要技能。

在这个过程中,女性独特的视角和沟通能力使得她们在处理国际事务、解决冲突等方面具有优势。

3.2 女性领导力与发展希拉里强调,女性领导力的崛起将对全球发展产生重要影响。

她认为,女性领导力具有关注细节、同情共鸣、协作共赢等特点,这些品质在社会发展中具有重要意义。

3.3 教育与创新希拉里表示,教育是推动社会进步和创新的关键。

她呼吁社会重视女性教育,认为女性受教育程度的提高将带来更多的社会福祉。

3.4 未来挑战与机遇在面对未来挑战时,希拉里认为,女性应积极参与政治、经济和社会事务,发挥自身优势,为全球发展作出贡献。

同时,她也指出,全球化背景下的女性领导力将面临诸多机遇,女性应勇敢追求自己的梦想,实现自身价值。

马克扎克伯格 哈佛毕业演讲

马克扎克伯格 哈佛毕业演讲

I'm honored to be with you today because, let's face it, you accomplished something I never could. If I get through this speech, it'll be the first time I actually finish something at Harvard. Class of 2017, congratulations!I'm an unlikely speaker, not just because I dropped out, but because we're technically in the same generation. We walked this yard less than a decade apart, studied the same ideas and slept through the same Ec10 lectures. We may have taken different paths to get here, especially if you came all the way from the Quad, but today I want to share what I've learned about our generation and the world we're building together.But first, the last couple of days have brought back a lot of good memories.How many of you remember exactly what you were doing when you got that email telling you that you got into Harvard? I was playing Civilization and I ran downstairs, got my dad, and for some reason, his reaction was to video me opening the email. That could have been a really sad video. I swear getting into Harvard is still the thing my parents are most proud of me for.What about your first lecture at Harvard? Mine was Computer Science 121 with the incredible Harry Lewis. I was late so I threw on a t-shirt and didn't realize until afterwards it was inside out and backwards with my tag sticking out the front. I couldn't figure out why no one would talk to me -- except one guy, KX Jin, he just went with it. We ended up doing our problem sets together, and now he runs a big part of Facebook. And that, Class of 2017, is why you should be nice to people.But my best memory from Harvard was meeting Priscilla. I had just launched this prank website Facemash, and the ad board wanted to "see me". Everyone thought I was going to get kicked out. My parents came to help me pack. My friends threw me a going away party. As luck would have it, Priscilla was at that party with her friend. We met in line for the bathroom in the Phoho Belltower, and in what must be one of the all time romantic lines, I said: "I'm going to get kicked out in three days, so we need to go on a date quickly."Actually, any of you graduating can use that line.I didn't end up getting kicked out -- I did that to myself. Priscilla and I started dating. And, you know, that movie made it seem like Facemash was so important to creating Facebook. It wasn't. But without Facemash I wouldn't have met Priscilla, and she's the most important person in my life, so you could say it was the most important thing I built in my time here.We've all started lifelong friendships here, and some of us even families. That'swhy I'm so grateful to this place. Thanks, Harvard.Today I want to talk about purpose. But I'm not here to give you the standard commencement about finding your purpose. We're millennials. We'll try to do that instinctively. Instead, I'm here to tell you finding your purpose isn't enough. The challenge for our generation is creating a world where everyone has a sense of purpose.One of my favorite stories is when John F Kennedy visited the NASA space center, he saw a janitor carrying a broom and he walked over and asked what he was doing. The janitor responded: "Mr. President, I'm helping put a man on the moon".Purpose is that sense that we are part of something bigger than ourselves, that we are needed, that we have something better ahead to work for. Purpose is what creates true happiness.You're graduating at a time when this is especially important. When our parents graduated, purpose reliably came from your job, your church, your community. But today, technology and automation are eliminating many jobs. Membership in communities is declining. Many people feel disconnected and depressed, and are trying to fill a void.As I've traveled around, I've sat with children in juvenile detention and opioid addicts, who told me their lives could have turned out differently if they just had something to do, an after school program or somewhere to go. I've met factory workers who know their old jobs aren't coming back and are trying to find their place.To keep our society moving forward, we have a generational challenge -- to not only create new jobs, but create a renewed sense of purpose.I remember the night I launched Facebook from my little dorm in Kirkland House.I went to Noch's with my friend KX. I remember telling him I was excited to connect the Harvard community, but one day someone would connect the whole world.The thing is, it never even occurred to me that someone might be us. We were just college kids. We didn't know anything about that. There were all these big technology companies with resources. I just assumed one of them would do it. But this idea was so clear to us -- that all people want to connect. So we just kept moving forward, day by day.I know a lot of you will have your own stories just like this. A change in the world that seems so clear you're sure someone else will do it. But they won't. You will.But it's not enough to have purpose yourself. You have to create a sense of purpose for others.I found that out the hard way. You see, my hope was never to build a company, but to make an impact. And as all these people started joining us, I just assumed that's what they cared about too, so I never explained what I hoped we'd build.A couple years in, some big companies wanted to buy us. I didn't want to sell. I wanted to see if we could connect more people. We were building the first News Feed, and I thought if we could just launch this, it could change how we learn about the world.Nearly everyone else wanted to sell. Without a sense of higher purpose, this was the startup dream come true. It tore our company apart. After one tense argument, an advisor told me if I didn't agree to sell, I would regret the decision for the rest of my life. Relationships were so frayed that within a year or so every single person on the management team was gone.That was my hardest time leading Facebook. I believed in what we were doing, but I felt alone. And worse, it was my fault. I wondered if I was just wrong, an imposter, a 22 year-old kid who had no idea how the world worked.Now, years later, I understand that *is* how things work with no sense of higher purpose. It's up to us to create it so we can all keep moving forward together.Today I want to talk about three ways to create a world where everyone has a sense of purpose: by taking on big meaningful projects together, by redefining equality so everyone has the freedom to pursue purpose, and by building community across the world.First, let's take on big meaningful projects.Our generation will have to deal with tens of millions of jobs replaced by automation like self-driving cars and trucks. But we have the potential to do so much more together.Every generation has its defining works. More than 300,000 people worked to put a man on the moon – including that janitor. Millions of volunteers immunized children around the world against polio. Millions of more people built the Hoover dam and other great projects.These projects didn't just provide purpose for the people doing those jobs, theygave our whole country a sense of pride that we could do great things.Now it's our turn to do great things. I know, you're probably thinking: I don't know how to build a dam, or get a million people involved in anything.But let me tell you a secret: no one does when they begin. Ideas don't come out fully formed. They only become clear as you work on them. You just have to get started.If I had to understand everything about connecting people before I began, I never would have started Facebook.Movies and pop culture get this all wrong. The idea of a single eureka moment is a dangerous lie. It makes us feel inadequate since we haven't had ours. It prevents people with seeds of good ideas from getting started. Oh, you know what else movies get wrong about innovation? No one writes math formulas on glass. That's not a thing.It's good to be idealistic. But be prepared to be misunderstood. Anyone working on a big vision will get called crazy, even if you end up right. Anyone working on a complex problem will get blamed for not fully understanding the challenge, even though it's impossible to know everything upfront. Anyone taking initiative will get criticized for moving too fast, because there's always someone who wants to slow you down.In our society, we often don't do big things because we're so afraid of making mistakes that we ignore all the things wrong today if we do nothing. The reality is, anything we do will have issues in the future. But that can't keep us from starting.So what are we waiting for? It's time for our generation-defining public works. How about stopping climate change before we destroy the planet and getting millions of people involved manufacturing and installing solar panels? How about curing all diseases and asking volunteers to track their health data and share their genomes? Today we spend 50x more treating people who are sick than we spend finding cures so people don’t get sick in the first place. That makes no sense. We can fix this. How about modernizing democracy so everyone can vote online, and personalizing education so everyone can learn?These achievements are within our reach. Let's do them all in a way that gives everyone in our society a role. Let's do big things, not only to create progress, but to create purpose.。

桑德伯格在加州大学伯克利分校毕业典礼上的演讲

桑德伯格在加州大学伯克利分校毕业典礼上的演讲

Facebook COO雪莉桑德伯格在加州大学伯克利分校2016毕业典礼上的演讲5月14日,Facebook首席运营官、《向前一步》作者雪莉?桑德伯格(Sheryl Sandberg )在加州大学伯克利分校(UC Berkeley)2016毕业典礼上发表演讲。

在丈夫离世一年之际,她讲到了痛失爱人的痛苦以及应付挫折的韧性。

丈夫去世后,她在“向前一步”方面有些新思考,近来也引发不少讨论。

UNIVERSITY OF CALIFORNIA, BERKELEY 2016 Commencement AddressThank you, Marie. And thank you esteemed members of the faculty, proud parents, devoted friends, squirming siblings.Con gratulati ons to all of you …and especially to the magn ifice nt Berkeley graduati ng classof 2016!It is a privilege to be here at Berkeley, which has produced so many Nobel Prize winners,Turing Award winners, astronauts, members of Congress, Olympic gold medalists ・・and that 's just thewomen!Berkeley has always been ahead of the times. In the 1960s, you led the Free Speech Movement. Back in those days, people used to say that with all the long hair, how do we even tell the boys from the girls? We now know the answer: manbuns.Early on, Berkeley opened its doors to the entire population. When this campus opened in 1873, the class included 167 men and 222 women. It took my alma mater another ninety years to award a single degree to a single woman.One of the women who came here in search of opportunity was Rosalind Nuss. Roz grew up scrubbing floors in the Brooklyn boardinghouse where she lived. She was pulled out of high school by her parents to help support their family. One of her teachers insisted that her parents put her back into school —and in 1937, she sat where you are sitting today and received a Berkeley degree. Roz was my grandmother. She was a huge inspiration to me and I 'm so grateful that Berkeley recognized her potential. I want to take a moment to offer a special congratulations to the many here today who are the first generation in their families to graduate from college. What a remarkable achievement.Today is a day of celebration. A day to celebrate all the hard work that got you to this moment.Today is a day of thanks. A day to thank those who helped you get here —nurtured you, taught you,cheered you on, and dried your tears.Or at least the ones who didn 't draw on you with a Sharpie when you fell asleep at a party.Today is a day of reflection. Because today marks the end of one era of your life and the beginning of something new.A commencement address is meant to be a dance between youth and wisdom. You have the youth. Someone comes in to be the voice of wisdom —that 's supposed to be me. I stand up here and tell you all the things I have learned in life, you throw your cap in the air, you let your family take a millio n photos —don' t forget to post them on In stagram and eve—o negoes home happy.Today will be a bit different. We will still do the caps and you still have to do the photos. But I am not here to tell you all the things I ' ve learned in life. ToydtoayteIllwyilol utr what I learned in death.I have never spoken publicly about this before. It ' s hard. But I will do my very best not to blow my nose on this beautiful Berkeley robe.One year and thirteen days ago, I lost my husband, Dave. His death was sudden and unexpected. We were at a friend ' s fiftieth birthday party in Mexico. I took a nap. Dave went to work out. What followed was theunthinkable —walking into a gym to find him lying onthe floor. Flying home to tell my children that their father was gone. Watching his casket being lowered into the ground.For many months afterward, and at many times since, I was swallowed up in the deep fog of grief —what I think of as the void —an emptiness that fills your heart, your lungs, constricts your ability to think or even to breathe.Dave' s death changed me in very profound ways. I learned about the depths of sadness and the brutality of loss. But I also learned that when life sucks you under, you can kick against the bottom, break the surface, and breathe again. I learned that in the face of the void —or in the face of any challenge —you can choose joy and meaning.I ' m sharing this with you in the hopes that today, as you take the next step in your life, you can learn the lessons that I only learned in death. Lessons about hope, strength, and the light within us that will not be extinguished.Everyone who has made it through Cal has already experienced some disappointment. You wanted an A but you got a B. OK, let 's be hyoonuesgtot a—n A- but you ' re still mad. You applied for an internship at Facebook, but you only got one from Google. She was the love of your life … but the n she swiped left. Game of Thrones the show has diverged way too much from the books —and you botheredto read all four thousand three hundred and fifty-two pages.You will almost certainly face more and deeper adversity. There 's loss of opportunity: the job that doesn'wtork out, the illness or accident that changes everything in an instant.There's loss of dignity: the sharp sting of prejudice when it happens. There 's loss o broken relationships that can 't be fixed. And sometimes there 's loss of life itself.Some of you have already experienced the kind of tragedy and hardship that leave an indelible mark. Last year, Radhika, the winner of the University Medal, spoke so beautifully about the sudden loss of her mother. The question is not if some of these things will happen to you. They will. Today I want to talk about what happens next. About the things you can do to overcome adversity, no matter what form it takes or when it hits you. The easy days ahead of you will be easy. It is the hard days—the times that challenge you to your very core —that will determine who you are. You will be defined not just by what you achieve, but by how you survive.A few weeks after Dave died, I was talking to my friend Phil about a father-son activity that Dave was not here to do. We came up with a plan to fill in for Dave. I cried to him, want Dave. ” Phil put his arm around me and said, “Option A is not available. So letkick the shit out of option B. ”We all at some point live some form of option B. The question is: What do we do then?As a representative of Silicon Valley, I 'm pleased to tell you there is data to learn from. After spending decades studying how people deal with setbacks, psychologist Martin Seligman found that there are three P pe'rsosn—alization, pervasiveness, and permanence —that arecritical to how we bounce back from hardship. The seeds of resilience are planted in the way we process the negative events in our lives.The first P is personalization —the belief that we are at fault. This is different from taking responsibility, which you should always do. This is the lesson that not everything that happens to us happens because of us.When Dave died, I had a very common reaction, which was to blame myself. He died in seconds from acardiac arrhythmia. I poured over his medical records asking what I could have—or should have —done. It wasn 't until I learned about the three P ce'ptsetdhat I ac that I could not have prevented his death. His doctors had not identified his coronary artery disease. I was an economics major; how could I have?Studies show that getting past personalization can actually make you stronger. Teachers who knew they could do better after students failed adjusted their methods and saw future classes go on to excel. College swimmers who underperformed but believed they were capable of swimming faster did. Not taking failures personally allows us to recover —and even to thrive.The second P is pervasiveness—the belief that an event will affect all areas of your life. You know that song “ Everything is awesome? ” This is the flip: “ Everything is awful. ”place to run or hide from the all-consuming sadness.The child psychologists I spoke to encouraged me to get my kids back to their routine as soon as possible. So ten days after Dave died, they went back to school and I went back to work. I remember sitting in my first Facebook meeting in a deep, deep haze. All I could think was, “ What is everyone talking about and how could this possibly matter? ” But got drawn into the discussion and for a second —a brief split second —I forgot about death.That brief second helped me see that there were other things in my life that were not awful. My children and I were healthy. My friends and family were so loving and they carried us—quite literally at times.The loss of a partner often has severe negative financial consequences, especially for women. So many single mothers —and fathers —struggle to make ends meet or have jobs that don ' t allow them the time they need to care for their children. I had financial security, the ability to take the time off I needed, and a job that I did not just believe in, but where it 'asctually OK to spend all day on Facebook. Gradually, my children started sleeping through the night, crying less, playing more.The third P is permanence —the belief that the sorrow will last forever. For months, no matter what I did, it felt like the crushing grief would always be there.We often project our current feelings out indefinitely —and experience what I think of asthe second derivative of those feelings. We feel anxious —and then we feel anxious that we're anxious. We feel sad —and then we feel sad that wsaed. Inste'adr,ewe should acceptour feelings —but recognize that they will not last forever. My rabbi told me that time would heal but for now I should “ lean in to the suck. ” It was good advice, but not reallywhat I meant by “ lean in. ”None of you need me t o explain the fourth P …which is, of course, pizza from Cheese Board.But I wish I had known about the three P 's when I was your age. There were so many times these lessons would have helped.Day one of my first job out of college, my boss found out that I didn 't know how to enter data into Lotus 1-2- 3. That 's a spreadsheeatsk y—our parents. His mouth dropped open and he said, ‘I can 't believe you got this job without knowing thaatnd then walked”ou—t of theroom. I went home convinced that I was going to be fired. I thought I was terrible at everything …but it turns out I was only terrible at spreadsheets. Understanding pervasiveness would have saved me a lot of anxiety that week.I wish I had known about permanence when I broke up with boyfriends. It would ve been a ' comfort to know that feeling was not going to last forever, and if I was being honest with myself … neither were any of those relationships.And I wish I had understood personalization when boyfriends broke up with me. Sometimes it 's not youit re—ally is them. I mean, that dude never showered.And all three P 's ganged up on me in my twenties after my first marriage ended in divorce. Ithought at the time that no matter what I accomplished, I was a massive failure.The three P 's are common emotionraelactions to so many things that happen to us —in our careers, our personal lives, and our relationships. You 're probably feeling one of them righ now about something in your life. But if you can recognize you are falling into these traps, you can catch yourself. Just as our bodies have a physiological immune system, our brains have a psychological immune system —and there are steps you can take to help kick it intogear.One day my friend Adam Grant, a psychologist, suggested that I think about how much worse things could be. This was completely counterintuitive; it seemed like the way to recover was to try to find positive thoughts. “Worse?”I said. “Areyou kidding me? How could things be worse?”His answer cut straight through me: “Davecould have had that same cardiac arrhythmia while he was driving your children. ” Wow. The moment he said it,I was overwhelmingly grateful that the rest of my family was alive and healthy. That gratitude overtook some of the grief.Finding gratitude and appreciation is key to resilience. People who take the time to list things they are grateful for are happier and healthier. It turns out that counting your blessings can actually increase your blessings. My New Year 's resolution this year is to writ down three moments of joy before I go to bed each night. This simple practice has changed my life. Because no matter what happens each day, I go to sleep thinking of something cheerful. Try it. Start tonight when you have so many fun moments to list—although maybe do it before y ou hit Kip 's and can still remember what they are.Last month, eleven days before the anniversary of Dave 's death, I broke down crying to a friend of mine. We were sitting —of all places —on a bathroom floor. I said: “Eleven days. One year ago, he had eleven days left. And we had no idea. ”We looked at each other through tears, and asked how we would live if we knew we had eleven days left.As you graduate, can you ask yourselves to live as if you had eleven days left? I don blow everything off and party all the time —although tonight is an exception. I mean live with the understanding of how precious every single day would be. How precious every day actually is.A few years ago, my mom had to have her hip replaced. When she was younger, she always walked without pain. But as her hip disintegrated, each step became painful. Now, even years after her operation, she is grateful for every step she takes without pain —something that never would have occurred to her before.As I stand here today, a year after the worst day of my life, two things are true. I have a huge reservoir of sadness that is with me always —right here where I can touch it. I never knew I could cry so often —or so much.But I am also aware that I am walking without pain. For the first time, I am grateful for eachbreath in and out — grateful for the gift of life itself. I used to celebrate my every five years and friends ' birthdays sometimes. Now I celebrate always. I used to go to sleep worrying about all the things I messed up that day — and trust me that list was often quite long. Now I try really hard to focus on each day ' s moments of joy.It is the greatest irony of my life that losing my husban d helped me find deeper gratitude — gratitude for the kindness of my friends, the love of my family, the laughter of my children. My hope for you is that you can find that gratitude — not just on the good days, like today, but on the hard ones, when you will really need it.There are so many moments of joy ahead of you. That trip you always wanted to take. A first kiss withsomeone youreally like. The day you get a job doing something you truly believe in. Beating Stanford. (Go Bears!) All of these things will happen to you. Enjoy each and every one.I hope that you live your life — each precious day of it —with joy and meaning. I hope that you walk without pain — and that you are grateful for each step.And when the challenges come, I hope you remember that anchored deep within you is the ability to learn and grow. You are not born with a fixed amount of resilience. Like a muscle, you can build it up, draw on it when you need it. In that process you will figure out who you really are — and you just might become the very best version of yourself.Class of 2016, as you leave Berkeley, build resilience.Build resilience in yourselves. When tragedy or disappointment strike, know that you have the ability to get through absolutely anything. I promise you do. As the saying goes, we are more vulnerable than we ever thought, but we are stronger than we ever imagined.Build resilient organizations. If anyone can do it, you can, because Berkeley is filled withpeople who want to make the world a better place. Never stop working to do so —whetherit ' s a boardroom that is not representative or a campus that at institutions like this one, which you hold so dear. My favorite poster atwork reads, “ Nothing at Facebook is someone else ' s problem. ” When you see something that go fix it.Build resilient communities. We find our humanity — our will to live and our ability to love —in ourconnections to one another. Be there for your family and friends. And I mean in person. Not just in amessage with a heart emoji.Lift each other up, help each other kick the shit out of option B —and celebrate each andevery moment of joy.You have the whole world in front of you. I can ' t wait to see what you do with it. Congratulations, and Go Bears!桑德伯格在加州大学伯克利分校 2016毕业典礼上的演讲 谢谢玛丽。

Facebook首席运营官桑德伯格首谈死亡与挫折要拥有扛过一切悲伤的能力

Facebook首席运营官桑德伯格首谈死亡与挫折要拥有扛过一切悲伤的能力

Facebook首席运营官桑德伯格首谈死亡与挫折要拥有扛过一切悲伤的能力雪莉·桑德伯格(Sheryl Sandberg),Facebook的首席运营官,执掌上千亿美金市值的商业帝国。

2015年5月,正在事业蓬勃之际,丈夫Dave Goldberg遽然离世。

桑德伯格在加州大学伯克利分校毕业典礼讲演中,首次分享了她从至亲的死亡中获得的感悟:“我们所经历的每一次挫折,都会在灵魂深处种下坚韧的种子。

我们记忆深处的每一次苦难,都会在日后成为支撑我们走下去的力量”。

当我对所有事情都厌倦的时候,我就会想到你,想到你在世界某个地方生活着、存在着,我就愿意去承受一切。

你的存在对我很重要。

——《美国往事》| 要拥有扛过一切悲伤的能力 |雪莉.桑德伯格在今天这个特殊的时刻,我不会和你们交流我的人生经验,而是试着和你们分享我从死亡中学到的领悟——事实上,我从未在公众场合谈过这个话题。

一年多以前,我失去了我的丈夫, Dave。

事情发生得非常突然和出人意料。

我们当时在墨西哥参加一个朋友五十岁的生日聚会。

我正在午睡,Dave去做运动。

之后发生的一切都是不堪回首的,比如我发现他躺在体育馆的地板上,停止了呼吸。

比如我不得不独自飞回家,告诉我的孩子们他们父亲的死讯。

比如我眼睁睁看着他的棺材渐渐地没入地面。

在那之后的好几个月,在那之后的很多时候,我感觉我自己要被悲痛的吞噬了。

那是种填满你的心脏、你的肺、限制你思考,甚至让你无法呼吸的空虚。

Dave的离去深深地改变了我。

我知道了悲伤的深度。

但同时,我也领悟到,当你们的生活沉入谷底,你们可以反击,冲破表层的障碍,再次呼吸。

我认识到,当你们面对无边无际的空虚,又或者当你们面临任何挑战,你们可以选择过快乐好有意义的人生。

今天,我希望你们可以学习到一些我对于死亡的体悟——那些关于希望,力量,以及我心中永不灭的光。

桑德伯格与丈夫戈德伯格1如果悲剧无法避免我们该如何面对?我相信在座每个人都或多或少有过挫折。

谢丽尔桑德伯格清华20XX毕业演讲稿命运偏爱勇者向前一步

谢丽尔桑德伯格清华20XX毕业演讲稿命运偏爱勇者向前一步

谢丽尔桑德伯格清华20XX毕业演讲稿命运偏爱勇者向前一步20XX年清华大学经济管理学院毕业之际,Facebook首席运营官来清华演讲,为即将毕业的20XX届毕业生送上精彩的演讲,寄语毕业生要想成为领导者,那么就要勇于向前一步,facebook谢丽尔桑德伯格清华20XX毕业演讲稿命运偏爱勇者向前一步谢丽尔桑德伯格清华20XX毕业演讲稿命运偏爱勇者向前一步钱颖一院长、杰出的清华经管学院的教师们、自豪的毕业生亲属、鼎力支持他们的朋友们、以及更重要的是,清华经管学院20XX届的毕业生们:我很荣幸今天来到这里为你们做毕业典礼演讲。

同我的老板马克扎克伯格不一样的是,我不会讲中文。

为此我感到抱歉。

但是,他请我用中文转达他对大家的问候祝贺。

今天能在这里祝贺优秀的同学们毕业,我感到非常兴奋。

当钱颖一院长邀请我今天来做演讲时,我想,来给远比我年轻比我酷的人演讲?这事儿我能做。

我在Facebook每天都要做这样的事情。

因为扎克伯格比我小15岁,并且我们的大多数员工是他的同龄人,而不是我这个年龄的。

我喜欢和年轻人在一起,除非他们问我你在大学时没有手机用是怎样的日子?甚至更糟糕的问题是,谢丽尔,你能过来一下吗?我们想知道岁数大的人对这个新功能有什么看法?我1991年从哈佛大学本科毕业,获得经济学学士学位;1995年从哈佛商学院毕业,获得MBA学位所以可以说,我上了美国的清华大学。

其实这并不是那么久远的事情。

但是我能告诉你们的是,这个世界在这短短的25年当中发生了翻天覆地的变化。

在哈佛商学院时,我所在的班级曾尝试进行学院的第一次在线课程。

我们当时必须给每人发一张写有我们网名的列表,因为那时在网上使用真名是件让人难以想象的事。

但是最后还是没有搞成,因为电脑系统不断崩溃当时根本无法实现90人同时在线交流。

不过在系统崩溃之间的几个短暂瞬间里,我们窥见了未来一个技术可以实现我们和同事、家人、朋友连接在一起的未来。

现在的世界已经是我坐在你们这个位置时难以想象的世界了。

桑德伯格在加州大学伯克利分校2016年度毕业典礼上的演讲

桑德伯格在加州大学伯克利分校2016年度毕业典礼上的演讲

Facebook COO 雪莉·桑德伯格在加州大学伯克利分校2016毕业典礼上的演讲5月14日,Facebook 首席运营官、《向前一步》作者雪莉•桑德伯格(Sheryl Sandberg)在加州大学伯克利分校(UC Berkeley)2016毕业典礼上发表演讲。

在丈夫离世一年之际,她讲到了痛失爱人的痛苦以及应付挫折的韧性。

丈夫去世后,她在“向前一步”方面有些新思考,近来也引发不少讨论。

UNIVERSITY OF CALIFORNIA, BERKELEY 2016 Commencement Address Thank you, Marie. And thank you esteemed members of the faculty, proud parents, devoted friends, squirming siblings.Congratulations to all of you…and especially to the magnificent Berkeley graduating class of 2016!It is a privilege to be here at Berkeley, which has produced so many Nobel Prize winners, Turing Award winners, astronauts, members of Congress, Olympic gold medalists…. and that’s just the women!Berkeley has always been ahead of the times. In the 1960s, you led the Free Speech Movement. Back in those days, people used to say that with all the long hair, how do we even tell the boys from the girls? We now know the answer: manbuns.Early on, Berkeley opened its doors to the entire population. When this campus opened in 1873, the class included 167 men and 222 women. It took my alma mater another ninety years to award a single degree to asingle woman.One of the women who came here in search of opportunity was Rosalind Nuss. Roz grew up scrubbing floors in the Brooklyn boardinghouse where she lived. She was pulled out of high school by her parents to help support their family. One of her teachers insisted that her parents put her back into school—and in 1937, she sat where you are sitting today and received a Berkeley degree. Roz was my grandmother. She was a huge inspiration to me and I’m so grateful that Berkeley recognized her potential. I want to take a moment to offer a special congratulations to the many here today who are the first generation in their families to graduate from college. What a remarkable achievement.Today is a day of celebration. A day to celebrate all the hard work that got you to this moment.Today is a day of thanks. A day to thank those who helped you get here—nurtured you, taught you, cheered you on, and dried your tears.Or at least the ones who didn’t draw on you with a Sharpie when you fell asleep at a party.Today is a day of reflection. Because today marks the end of one era of your life and the beginning of something new.A commencement address is meant to be a dance between youth and wisdom. You have the youth. Someone comes in to be the voice of wisdom—that’s supposed to be me. I stand up here and tell you all thethings I have learned in life, you throw your cap in the air, you let your family take a million photos –don’t forget to post them on Instagram —and everyone goes home happy.Today will be a bit different. We will still do the caps and you still have to do the photos. But I am not here to tell you all the things I’ve learned in life. Today I will try to tell you what I learned in death.I have never spoken publicly about this before. It’s hard. But I will do my very best not to blow my nose on this beautiful Berkeley robe.One year and thirteen days ago, I lost my husband, Dave. His death was sudden and unexpected. We were at a friend’s fiftieth birthday party in Mexico. I took a nap. Dave went to work out. What followed was the unthinkable—walking into a gym to find him lying on the floor. Flying home to tell my children that their father was gone. Watching his casket being lowered into the ground.For many months afterward, and at many times since, I was swallowed up in the deep fog of grief—what I think of as the void—an emptiness that fills your heart, your lungs, constricts your ability to think or even to breathe.Dave’s death changed me in very profound ways. I learned about the depths of sadness and the brutality of loss. But I also learned that when life sucks you under, you can kick against the bottom, break the surface, and breathe again. I learned that in the face of the void—or in the faceof any challenge—you can choose joy and meaning.I’m sharing this with you in the hopes that today, as you take the next step in your life, you can learn the lessons that I only learned in death. Lessons about hope, strength, and the light within us that will not be extinguished.Everyone who has made it through Cal has already experienced some disappointment. You wanted an A but you got a B. OK, let’s be honest—you got an A- but you’re still mad. You applied for an internship at Facebook, but you only got one from Google. She was the love of your life…but then she swiped left.Game of Thrones the show has diverged way too much from the books—and you bothered to read all four thousand three hundred and fifty-two pages.You will almost certainly face more and deeper adversity. There’s loss of opportunity: the job that doesn’t work out, the illness or accident that changes everything in an instant. There’s loss of dignity: the sharp sting of prejudice when it happens. There’s loss of love: the broken relationships that can’t be fixed. And sometimes there’s loss of life itself. Some of you have already experienced the kind of tragedy and hardship that leave an indelible mark. Last year, Radhika, the winner of the University Medal, spoke so beautifully about the sudden loss of her mother.The question is not if some of these things will happen to you. They will. Today I want to talk about what happens next. About the things you can do to overcome adversity, no matter what form it takes or when it hits you. The easy days ahead of you will be easy. It is the hard days—the times that challenge you to your very core—that will determine who you are. You will be defined not just by what you achieve, but by how you survive.A few weeks after Dave died, I was talking to my friend Phil about a father-son activity that Dave was not here to do. We came up with a plan to fill in for Dave. I cried to him, “But I want Dave.”Phil put his arm around me and said, “Option A is not available. So let’s just kick the shit out of option B.”We all at some point live some form of option B. The question is: What do we do then?As a representative of Silicon Valley, I’m pleased to tell you there is data to learn from. After spending decades studying how people deal with setbacks, psychologist Martin Seligman found that there are three P’s—personalization, pervasiveness, and permanence—that are critical to how we bounce back from hardship. The seeds of resilience are planted in the way we process the negative events in our lives.The first P is personalization—the belief that we are at fault. This is different from taking responsibility, which you should always do. This isthe lesson that not everything that happens to us happens because of us. When Dave died, I had a very common reaction, which was to blame myself. He died in seconds from a cardiac arrhythmia. I poured over his medical records asking what I could have—or should have—done. It wasn’t until I learned about the three P’s that I accepted that I could not have prevented his death. His doctors had not identified his coronary artery disease. I was an economics major; how could I have?Studies show that getting past personalization can actually make you stronger. Teachers who knew they could do better after students failed adjusted their methods and saw future classes go on to excel. College swimmers who underperformed but believed they were capable of swimming faster did. Not taking failures personally allows us to recover—and even to thrive.The second P is pervasiveness—the belief that an event will affect all areas of your life. You know that song “Everything is awesome?”This is the flip: “Everything is awful.”There’s no place to run or hide from the all-consuming sadness.The child psychologists I spoke to encouraged me to get my kids back to their routine as soon as possible. So ten days after Dave died, they went back to school and I went back to work. I remember sitting in my first Facebook meeting in a deep, deep haze. All I could think was, “What is everyone talking about and how could this possibly matter?”But then Igot drawn into the discussion and for a second—a brief split second—I forgot about death.That brief second helped me see that there were other things in my life that were not awful. My children and I were healthy. My friends and family were so loving and they carried us—quite literally at times.The loss of a partner often has severe negative financial consequences, especially for women. So many single mothers—and fathers—struggle to make ends meet or have jobs that don’t allow them the time they need to care for their children. I had financial security, the ability to take the time off I needed, and a job that I did not just believe in, but where it’s actually OK to spend all day on Facebook. Gradually, my children started sleeping through the night, crying less, playing more.The third P is permanence—the belief that the sorrow will last forever. For months, no matter what I did, it felt like the crushing grief would always be there.We often project our current feelings out indefinitely—and experience what I think of as the second derivative of those feelings. We feel anxious—and then we feel anxious that we’re anxious. We feel sad—and then we feel sad that we’re sad. Instead, we should accept our feelings—but recognize that they will not last forever. My rabbi told me that time would heal but for now I should “lean in to the suck.”It was good advice, but not really what I meant by “lean in.”None of you need me to explain the fourth P…which is, of course, pizza from Cheese Board.But I wish I had known about the three P’s when I was your age. There were so many times these lessons would have helped.Day one of my first job out of college, my boss found out that I didn’t know how to enter data into Lotus 1-2-3. That’s a spreadsheet—ask your parents. His mouth dropped open and he said, ‘I can’t believe you got this job without knowing that”—and then walked out of the room. I went home convinced that I was going to be fired. I thought I was terrible at everything…but it turns out I was only terrible at spreadsheets. Understanding pervasiveness would have saved me a lot of anxiety that week.I wish I had known about permanence when I broke up with boyfriends. It would’ve been a comfort to know that feeling was not going to last forever, and if I was being honest with myself…neither were any of those relationships.And I wish I had understood personalization when boyfriends broke up with me. Sometimes it’s not you—it really is them. I mean, that dude never showered.And all three P’s ganged up on me in my twenties after my first marriage ended in divorce. I thought at the time that no matter what I accomplished, I was a massive failure.The three P’s are common emotional reactions to so many things that happen to us—in our careers, our personal lives, and our relationships. You’re probably feeling one of them right now about something in your life. But if you can recognize you are falling into these traps, you can catch yourself. Just as our bodies have a physiological immune system, our brains have a psychological immune system—and there are steps you can take to help kick it into gear.One day my friend Adam Grant, a psychologist, suggested that I think about how much worse things could be. This was completely counterintuitive; it seemed like the way to recover was to try to find positive thoughts. “Worse?”I said. “Are you kidding me? How could things be worse?”His answer cut straight through me: “Dave could have had that same cardiac arrhythmia while he was driving your children.”Wow. The moment he said it, I was overwhelmingly grateful that the rest of my family was alive and healthy. That gratitude overtook some of the grief.Finding gratitude and appreciation is key to resilience. People who take the time to list things they are grateful for are happier and healthier. It turns out that counting your blessings can actually increase your blessings. My New Year’s resolution this year is to write down three moments of joy before I go to bed each night. This simple practice has changed my life. Because no matter what happens each day, I go to sleepthinking of something cheerful. Try it. Start tonight when you have so many fun moments to list—although maybe do it before you hit Kip’s and can still remember what they are.Last month, eleven days before the anniversary of Dave’s death, I broke down crying to a friend of mine. We were sitting—of all places—on a bathroom floor. I said: “Eleven days. One year ago, he had eleven days left. And we had no idea.”We looked at each other through tears, and asked how we would live if we knew we had eleven days left.As you graduate, can you ask yourselves to live as if you had eleven days left? I don’t mean blow everything off and party all the time—although tonight is an exception. I mean live with the understanding of how precious every single day would be. How precious every day actually is.A few years ago, my mom had to have her hip replaced. When she was younger, she always walked without pain. But as her hip disintegrated, each step became painful. Now, even years after her operation, she is grateful for every step she takes without pain—something that never would have occurred to her before.As I stand here today, a year after the worst day of my life, two things are true. I have a huge reservoir of sadness that is with me always—right here where I can touch it. I never knew I could cry so often—or so much.But I am also aware that I am walking without pain. For the first time, I am grateful for each breath in and out—grateful for the gift of life itself.I used to celebrate my every five years and friends’birthdays sometimes. Now I celebrate always. I used to go to sleep worrying about all the things I messed up that day—and trust me that list was often quite long. Now I try really hard to focus on each day’s moments of joy.It is the greatest irony of my life that losing my husban d helped me find deeper gratitude—gratitude for the kindness of my friends, the love of my family, the laughter of my children. My hope for you is that you can find that gratitude—not just on the good days, like today, but on the hard ones, when you will really need it.There are so many moments of joy ahead of you. That trip you always wanted to take. A first kiss with someone youreally like. The day you get a job doing something you truly believe in. Beating Stanford. (Go Bears!) All of these things will happen to you. Enjoy each and every one.I hope that you live your life—each precious day of it—with joy and meaning. I hope that you walk without pain—and that you are grateful for each step.And when the challenges come, I hope you remember that anchored deep within you is the ability to learn and grow. You are not born with a fixed amount of resilience. Like a muscle, you can build it up, draw on it when you need it. In that process you will figure out who you really are—and you just might become the very best version of yourself.Class of 2016, as you leave Berkeley, build resilience.Build resilience in yourselves. When tragedy or disappointment strike, know that you have the ability to get through absolutely anything. I promise you do. As the saying goes, we are more vulnerable than we ever thought, but we are stronger than we ever imagined.Build resilient organizations. If anyone can do it, you can, because Berkeley is filled with people who want to make the world a better place. Never stop working to do so—whether it’s a boardroom that is not representative or a campus that’s not safe. Speak up, especially at institutions like this one, which you hold so dear. My favorite poster at work reads, “Nothing at Facebook is someone else’s problem.”When you see something that’s broken, go fix it.Build resilient communities. We find our humanity—our will to live and our ability to love—in our connections to one another. Be there for your family and friends. And I mean in person. Not just in a message with a heart emoji.Lift each other up, help each other kick the shit out of option B—and celebrate each and every moment of joy.You have the whole world in front of you. I can’t wait to see what you do with it.Congratulations, and Go Bears!桑德伯格在加州大学伯克利分校2016毕业典礼上的演讲谢谢玛丽。

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Facebook COO 桑德伯格2012哈佛商学院毕业演讲It's an honor to be here today to address HBS's distinguished faculty, proud parents, patient guests, and most importantly, the class of 2012.今天很荣幸来到这里为尊敬的哈佛商学院(HBS)的教授们,自豪的毕业生家长们和耐心的来宾们,尤其是为今年的毕业生们演讲。

Today was supposed to be a day of [w]unbridled[/w] celebration and I know that's no longer true. I join all of you in grieving for your classmate Nate. I know there are no words that makes something like this better.今天原本应该是狂欢的日子,不过我知道现在并不合适了(由于一名毕业生在欧洲突然死亡)让我们一起为Nate同学表示哀悼,当然任何言语在这样的悲剧前都苍白无力。

Although laden with sadness, today still marks a distinct and impressive achievement for this class. So please everyone join me in giving our warmest congratulations to this class of 2012.尽管有悲伤萦绕在大家心头,今天仍然象征着你们取得的杰出成绩。

所以让我们一起为12届的毕业生们献上最热烈的祝贺。

When the wonderful Dean Nohria invited me to speak here today, I thought, come talk to a group of people way younger and cooler than I am? I can do that.I do that every day at Facebook. I like being surrounded by young people, except when they say to me, "What was it like being in college without the internet?" or worse," Sheryl, can you come here? We need to see what old people think of this feature." It's not joking.当尊敬的院长Nohria邀请我今天来做演讲时,我想来给一群远比我年轻有活力的人们演讲?我没问题。

这正是我每天在Facebook 做的事情。

我喜欢和年轻人在一起,除了当他们问我,―没有互联网的大学是怎样的?‖或者更夸张―谢丽尔,你能过来下么?我们想知道‗老人‘会对这个新功能怎么看‖这类问题。

我不是在开玩笑。

It's a special [w]privilege[/w] for me to be here this month. When I was a student here 17 years ago, I studied social marketing with Professor Kash Rangan. One of the many examples Kash used to explain the concept of social marketing was the lack of organ donors in this country, which kills 18 people every single day. Earlier this month, Facebook launched a tool to support organ donations, something that stems directly from Kash's work. Kash, wherever you are here, we are all grateful for your dedication.能够在毕业季来到这里,我觉得很荣幸。

17年前当我是哈佛的学生时,我上了Kash Rangan教授的―社交化营销‖。

一个Kash 用来解释―社交化营销‖概念的例子就是美国在器官捐赠方面的不足,每天因此有18人死亡。

本月早些时候,Facebook推出了一款支持器官捐赠的工具,这是对Kash工作的直接应用。

Kash,无论你今天坐在哪里,我们都十分感激你的贡献。

It wasn't really that long ago when I was sitting where you are, but the world has changed an awful lot. My section, section B, tried to have HBS's first online class. We had to use an AOL chat room and dial up service. (Your parents can explain to you later what dial-up service is.) We had to pass out a list of screen names because it was unthinkable to put your real name on the internet. And itnever worked. It kept crashing and kicking all of us off. Because the world just wasn't set up for 90 people to communicate at once online. For a few brief moments, we glimpsed the future – a future where technology would power who we are and connect us to our real colleagues, our real family, our real friends.所以也就在―不久‖之前,我坐在你们现在的位置上。

但是这个世界已经变化了很多。

我所在的小组Section B曾尝试进行HBS的第一次在线课程。

我们用的是AOL的聊天室和电话拨号上网服务。

(你们的父母可以向你们解释什么是拨号上网。

)我们得给每人发一张写有我们网名的列表,因为那时在网上用真名是件让人难以想象的事。

不过这完全不行。

网一直断,我们会被踢出聊天室。

因为当时的世界还无法让90人同时在线交流。

不过有几个瞬间,我们仿佛看到了未来。

一个由于科技进步让我们和真实生活中的同事、家人和朋友更好地联系在一起的未来。

It used to be that in order to reach more people than you could talk to in a day, you had to be rich and famous and powerful. You had to be a celebrity, a politician, a CEO. But that's not true today. Now ordinary people have voice, not just those of us lucky enough to go to HBS, but anyone with access to Facebook, to Twitter, to a mobile phone. This is disrupting traditional power structures and leveling traditional hierarchy. Voice and power are shifting from institutions to individuals, from the historically powerful to the historically powerless. And all of this is happening so much faster than I could have ever imagined when I was sitting where you are today – and Mark Zuckerberg was 11 years old.过去如果想在一天内联系到比你能见着面更多的人,你要么有钱,要么有名,要么有权。

你得是名人,政客,或者CEO。

但是今天不一样了。

现在普通人也可以获得话语权。

不仅是那些能到HBS 读书的幸运儿,而是任何能上Facebook,Twitter或者有手机的人。

这正在打破传统的权利结构,让传统的阶层界限变得模糊。

话语权正从机构转向个人,从曾经有权有势的人转向普通人。

而且这一切的变化速度远远超出了当时就坐在你们今天位置上的我的想像。

那时候,马克·扎克伯格才十一岁。

As the world becomes more connected and less [w]hierarchical[/w], traditional career paths are shifting as well. In 2001, after working in the government, I moved out to Silicon Valley to try to find a job. My timing wasn't really that good. The bubble had crashed. Small companies were closing. Big companies were laying people off. One women CEO looked at me and said, "we would never even think about hiring someone like you."当世界变得更紧密界限更模糊时,传统的职业生涯也在发生变化。

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