宝洁公司_英文ppt

P & G information
Procter & gamble company was founded in 1837,Headquarters in Cincinnati City Ohio USA. Sales of 51.4 billion U.S. dollars (2003 - 2004 fiscal year) ,profit $ 6,480,000,000 (2003 - 2004 fiscal year) 。Offices located in over 80 countries ,product sales more than 160 countries.Types of fabric and home care products, hair and beauty, baby and family care, health care, food and beverage ,about 300 brands ,about 140,000 employees. President and CEO is McDonald.
http://www.1ppt.com/
http://www.1ppt.com/
Procter & gamble brand strategy Brand strategy focus on manufacturing concept, and the concept of P&G's advertising strategy is a typical marketing. In p&g's advertising strategy, the marketing concept is applied to perfection, each brand is endowed with a unique concept.
http://www.1ppt.com/
1.P&G's advertising strategy focuses on manufacturing concept 2. P&G advertising uses the technique of expression ：describe the method, comparative method and expert method. 3.P&G advertising strategy:An ongoing campaign ads, procter & gamble is to take to have a lasting impact on consumers, invest a lot of advertising support, in order to maintain their position in the consumers' mind. 4. P&G‘s product positioning strategy：P&g product positioning in the high-end products, procter & gamble's brand positioning in the high-end products.
P&G's corporate philosophy "unity is strength, create the future!
Rich foresight, have the courage to practice Efforts to improve the quality of people's lives Constantly surpass themselves, leading change and innovation Have the courage to take risks and move quickly Make full use of the advantages of different markets To provide good quality and reasonable price products, consumer trust and use everyday
P&Gadvertising strategy in China
1.Adhere to the international advertising strategy P&G in China and in the local advertisement, we can see their advertising strategy is not very big difference. In China mainly adopts the following its own way of advertising strategies, advertising strategy and characteristics of procter & gamble company most still in China to carry out. This and other foreign brands to enter the Chinese market has a very big difference.
http://www.1ppt.com/
• Twenty years, p&g's business development in China has achieved rapid development, mainly displays in:
• Established the leading brands • Business maintained a strong growth
http://www.1ppt.com/
2.International brand localization
In order to understand Chinese consumers, P&G established the perfect market investigation system in China. For consumers to track and try to communicate with consumers the establishment of a lasting relationship. By understanding the needs of the consumers, the production of products suitable for the Chinese market and formulate marketing strategy suitable for the Chinese market.
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. In 2008, procter &gamble market value is the world's sixth largest company, profit 14 big companies in the world. He is the tenth largest in the fortune 500 most admired companies.
• The establishment of a good organizational structure
• Promise to do model corporate citizens • Looking forward to the future, p&g will uphold the company's fundamental purpose, be and is recognized as the world's most excellent consumer goods company. P&g will be based on "close to life, beautification life", to the Chinese consumers to provide more and better brand products and services, to make their life more perfect.
P&G focuses on five core strengths required to win in the consumer products industry. We are designed to lead in each of these areas.
Consumer Understanding
Procter & gamble in China
In 1988, procter & gamble company in guangzhou established the first joint venture in China - guangzhou p&g co., LTD., from now on to the process of its China business development. P&g greater China headquarters is located in guangzhou, in guangzhou, Beijing, Shanghai, chengdu, tianjin, dongguan and south equality has many branches and factories, the total number of more than six thousand three hundred employees, total investment of more than billion dollars in China.
Do you know those the brands ?
Content:
1
2
Company
Brand
3 Corporate philosophy 4 Procter & gamble in China
பைடு நூலகம்
The Company of P&G
宝洁公司
Procter & Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal Care and pet supplies.
BrandBuilding
Go-toMarket Capabilities
Scale
Innovation
Brand品牌
Ariel
OLAY
safeguard
tide
pantene
Head and shoulders
VS
clairol
sassoon
pampers
pringles
crest
Gillette