宝洁公司中英文介绍
最新宝洁公司中英文介绍优质课件专业知识讲座
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
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宝洁公司中英文介绍课件
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services
宝洁的企业介绍英文作文
宝洁的企业介绍英文作文英文：P&G, also known as Procter & Gamble, is a multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio. Our company produces a wide range of products including household cleaning supplies, personal care products, and pet supplies. Some of our most well-known brands include Tide, Crest, Pampers, and Gillette.At P&G, we are committed to making a positive impact on the world. We strive to improve the lives of our consumers and the communities in which we operate. One example ofthis is our Children's Safe Drinking Water program, which provides clean drinking water to those in need. Since its inception in 2004, this program has helped to deliver over 17 billion liters of clean water to people in over 100 countries.In addition to our focus on social responsibility, we also prioritize innovation. We invest heavily in research and development to create new and improved products that meet the evolving needs of our consumers. For example, our Tide pods have revolutionized laundry detergent byproviding a convenient, mess-free way to do laundry.Overall, P&G is a company that values its consumers,its employees, and the world around us. We are committed to making a positive impact and constantly striving for innovation and improvement.中文：宝洁，也被称为普罗克特和甘布尔，是一家成立于1837年的跨国消费品公司，总部位于俄亥俄州辛辛那提市。
宝洁公司简介
招聘
招聘这一环节在宝洁人力资源工作中占据非常重要的分量，可以 说，招聘是整个人力资源工作的起点，如果起点的质量不高，那么不 仅后续的许多培训等会事倍功半，而且会影响到公司各项决策的执行 情况。因此，宝洁一向是非常看重招聘环节的。
宝洁的招聘考试大概有解难测试、英语测试、面试三个环节。其 中比较有特色的是解难测试这部分，宝洁人力资源部门把历年来成功 宝洁人的特征进行了分析和归纳，研究出了一些可以量化测评的工具 应用在招聘中，目的只有一个——用最科学的手段准确地找出应聘者 中的优秀分子。 英语是宝洁公司的工作语言，宝洁招聘时，会要求应聘者取得大 学英语六级考试(CET-6)的合格证书 宝洁很少采用试用期这种方法，尽管国家法律规定，企业可以对 员工有一个试用期。一些公司会利用试用期招大大超出用人指标的试 用者，然后让他们互相竞争甚至“自相残杀”，这些在宝洁是不会发 生的。宝洁认为与员工的雇用合同就像一纸婚书，宝洁希望是像婚姻 的关系而不是随时可以互相不负责任地走掉，这样更有利于培养职员 对公司的感情，增强凝聚力。
较强的分析能力——全面思考工作中的问题，并得出 合理的结论。因为宝洁人具有较高的才智，他们能对瞬息 万变的商业竞争及时作出反应。 创造性——发现新的思想方法、新的工作方法、及达 到某个目标的最佳途径。我们经常会面临前所未有的变化， 只有更富有创造性地工作、只在向一些基本的假设、传统 的观念提出挑战，才能驾驭它。 优秀的合作精神——成功地领导一个集体以取得最佳 成果。宝洁人懂得如何激发热情从而在工作中最好地发挥 个人及集体的作用。 正直的人格——按照宝洁的“公司信条”来工作。我 们在每天的工作中都努力遵循诚实和正直的原则。
针对性
针对性是指所有的培训项目，都会针对每一个员工 个人的长处和待改善的地方，配合业务的需求来设计，也 会综合考虑员工未来的职业兴趣和未来工作的需要。 公司根据员工的能力强弱和工作需要来提供不同的培 训。从技术工人到公司的高层管理人员，公司会针对不同 的工作岗位来设计培训的课程和内容。公司通过为每一个 雇员提供独具特色的培训计划和极具针对性的个人发展计 划，使他们的潜力得到最大限度的发挥。
pg-paper 宝洁全英文介绍
From Dog Food to Body Wash 1 Procter and Gamble: From Dog Food to Body WashLaura Buckner, Landon Heidenreich, & Jennifer SimpsonBusa-30810 May 2007From Dog Food to Body Wash 2 Table of ContentsI. Company Description 3II. Business Mission 4III. Marketing Objective 5IV. Situation Analysis 6a. Industry Analysis 6b. SWOT Analysis 10V. Marketing Strategy 13a. Target Market Strategy 13b. Marketing Mix 151. Product 152. Place/Distribution 163. Promotion 174. Price 19 VI. Implementation, Evaluation and Control 19a.Marketing Research 19anizational Structure and Plan 19c.Financial Projections 20d.Summary 21I. Company DescriptionWilliam Procter and James Gamble, in Cincinnati, Ohio, founded Procter and Gamble in 1837. They started the business by making and selling their own soap and candles. On October 31, 1837, they formalized their relationship by signing a partnership agreement. The partnership flourished under the two founders and family members became involved in the business. In 1879, James Norris Gamble, a son of James Gamble, and Harley Procter, a son of William Procter, created a white soap equal to other high quality soaps in the marketplace, which they named Ivory. This product became a huge success for the company and remains one of their most recognized products. Procter and Gamble slowly started releasing different types of products such as laundry detergent, diapers and toothpaste. They have continued to be innovators in household products throughout the decades and today, Procter and Gamble has nearly 300 brands in over 160 countries. They are constantly researching and developing new products that range from Personal and Beauty, House and Home, Health and Wellness, Baby and family, to Pet Care and Nutrition. They are committed to helping consumers with health, hygiene, and convenience. The company is broken into three different segments: Health and Beauty, Household care, and Gillette. Their products are sold through merchandisers, grocery stores, clubs, and drug stores.Their main headquarters remains in Cincinnati, Ohio but they have operation offices in North America, South America, Europe and Asia. The company employs approximately 138,000 people. P&G value their employees and treat them with respect. They were the first company to have a profit sharing program awarding their employeesfor meeting goals. They ensure that their employees understand and utilize the company’s values and principles in their work for the company.II. Business MissionProcter and Gamble is one of the most admired companies in the world. They take pride in their products, values and principles and involvement in the world. Their mission statement or purpose reflects this pride. Their purpose, as stated on their webpage, , is that “we will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper” (Purpose). Procter and Gamble’s quality products are the result of their massive investment in research and development. They are continually improving existing products and brands while creating new products. They understand what their consumer wants and have the technology to develop the products that will meet these wants.Additionally, Procter and Gamble view their employees as the most important asset of the company and encourage them to have the same values and principles as the company. All employees of Procter and Gamble are considered leaders and encouraged to take responsibility to do the best that they can while meeting business needs, bettering the system and helping those around them (Values ). They try to do what is right in all situations. Honesty is valued in the workplace and employees expect fellow employees to be honest in the workplace. They are encouraged to be skeptical of the operating norm and to offer suggestions that will improve the workplace. From these employees’ values, the principles of the company can be seen. Procter and Gambleshows respect for all individuals who deal with their company and treat them honestly. Leaders of P&G understand that the success of the company is dependent upon them developing policies that are right for the company. They define objectives for the company and focus on meeting these goals. The company not only is internally focused but also it concentrates on relationships with consumers and suppliers (Principles). Procter and Gamble learns from both their success and failures to achieve their mission. Overall, they try to make the company the best it can be while upholding their beliefs.Beyond just making the best products, Procter and Gamble tries to improve the communities that they touch around the world. The company believes they have a social responsibility to these communities. On the basic level, they provide products that improve the lives of their consumers in terms of health and convenience. By treating their employees fairly they contribute to their social and financial well-being. On the global level, they give aid to philanthropic programs such as Humanitarian and Disaster Relief. Procter and Gamble also produces products that are safe to the environment in both production and in their use. They strive to better the quality of life for everyone both now and in the future.III. Marketing ObjectiveProcter and Gamble’s main marketing objective is to go beyond providing what the consumer wants but more specifically know what the consumer wants before they do and create a need for it. The world today is constantly changing and Procter and Gamble focuses on understanding these changes and creating new products or upgrading an existing brand that meet the shifting needs of consumers. They aspire to transform“culture into a consumable item” (Marketing ). The role of the consumer has revolutionized over the past few decades. Their values have changed and Procter and Gamble works to understand these changes and build their brands and products to symbolize these values.Procter and Gamble’s marketing department meet their objectives by having their employees focus on a single brand rather than developing marketing strategies that could fit any brand the company produces. These employees have a larger role than just creating a marketing plan for their brand. They gain knowledge of their brand by working with the research and development, manufacturing, sales, production, and distribution of their brand. This background provides them a better understanding of the brand, which they are marketing. By using this brand knowledge and understanding the consumer at an in depth level, the marketing employees combine this information into a marketing plan. Each brand becomes “their baby” and marketing employees nurture it to see the success of that brand through meeting the needs of their consumers.IV. Situation AnalysisIndustry AnalysisTrendsAs stated in the Yahoo Finance webpage, Procter and Gamble’s main industry in which they compete is Personal Products (PG industry ). The industry focuses on selling products that meet the needs of everyday consumers in areas such as personal hygiene, beauty and health, pet care and other household products. A major issue within this industry is the contaminated pet food. Many companies have been forced to recall their pet food products because of the dangerous and harmful threat itposes to animals. Consumers want a product that they know will be safe for their pets. These customers of the personal products industry have begun to look elsewhere for their pet food products taking revenue away from the leading companies in this industry such as P&G. These companies must regain the trust of these customers by putting a product on the market that is safe for all pets and take all measures to ensure that the contaminated pet food is off the market.Another growing trend in the personal products industry is for companies to make environmentally safe products. More and more consumers are becoming aware of the impact, which everyday personal products have on the environment. Global warming and our actions in slowing it down has become headline news. Companies must find ways to produce products that are safe for the environment while continuing to be of high quality and of similar prices to past products. Consumers are becoming more inclined to buy a product that is safe for their family and is safe for nature even if it means they have to pay a little bit more for it. To stay competitive, companies such as Procter and Gamble must continue spending money in their R&D department to create safe and environmentally friendly products.CompetitorsProcter and Gamble’s three main competitors are Johnson and Johnson, Kimberly-Clark, and Unilever. These companies match or come close to matching the revenue of P&G. There are differences among the products sold between the companies but they all have similar product ideas.Johnson and Johnson has the highest net income of these companies. The primary revenue generator for the company is their health care products. They have a strongbrand association with their Band Aid and Neosporin products. Furthermore, Johnson and Johnson focuses on providing products to doctors, nurses and patients that need and use these health care products. Johnson and Johnson, as a company, strives to meet the need of their customers while providing a fair profit to their suppliers and distributors (). They also take responsibility to give back to the community that they live in. Through their quality products, commitment to their customers and giving back to the community, Johnson and Johnson is a tough company with which to compete.The Kimberly-Clark company dominates the health and hygiene markets. Some of their larger brands range from Kleenex to Depend Diapers. According to their website , they hold the number one and number two shares in their markets in over 80 countries (). They base much of their innovation off their customers’ pref erences and wants. Their three concerns with being successful are quality, service and fair dealing.Unilever is a food, home, and personal care company. Their products vary from Vaseline to Ben and Jerry’s Ice Cream. They focus on constantly enhan cing and developing products that better the lives of their customers. Unilever makes everyday products for people that want to use a safe and healthy product.Customer ProfileProcter and Gamble is constantly looking for new ways to meet the needs of their customers. These customers range from men and women to cats and dogs. P&G has a couple different ways they research to meet their consumers’ needs: qualitative and quantitative. P&G conducts their qualitative research by having focus group discussions, in-home visits in-context visits, and in-store interviews. This allows P&G to interactpersonally with their consumers to get their opinions and facts on how their products are helping or not helping them. Their quantitative research includes habits and practices, blind tests, concept aided usage and quality monitoring. The quantitative research is used to see habitual data and use this for new ideas relating to how consumers use these products in their homes and outside of their homes. Quantitative research involves larger groups and statistical data analysis. These types of researches help the company in many different ways. It can help management and improve the way they make decisions, it make it easier to trace problems, and helps the company to focus on new, different ways to maintain their existing customers.InnovationsProcter and Gamble is constantly trying to find ways to improve their products related to personal and beauty, house and home, health and wellness, pet nutrition andc are. These are the company’s primary product lines and they are continually researching and developing new ideas to improve the products.Procter and Gamble has focused a lot of research on their personal and beauty line. They have researched different types of hair and skin, and have developed products to fit theses types. P&G’s hair product line deals with the different lengths, treatments, problems and disorders of hair. They develop products such as shampoos and conditioners and styling products to fit the needs of the different hair types. Procter and Gamble conducts similar research on skin structure, identifying the different types of layers and the genetics of skin. This research provides insight into different skin problems including what effect the sun has on the aging of skin. They have developedmany different lotions, moisturizers and oils to help take care of the skin throughout a lifetime.Proctor and Gamble has discovered several innovations for their house and home products. A lot of research was invested in combining laundry detergent with bleach to provide consumers a single product for the laundry room. This was a difficult task because of the composition of bleach and its effects on clothes. They eventually found a way to make bleach safe for fabrics and stable when mixed with detergent (). The research that was conducted to find a way to mix the two was expensive but now the mixture of bleach in laundry detergent is affordable for everyone. Another major innovation in the house and home product line was the improvement of the paper towel, which involved a change in the papermaking process (pg com). The “absorbent capacity, strength, flexibility, softness, and thickness of structured tissues, and towels make usage more convenient, faster, a nd comfortable” (). These developments have set P&G above their competitors in the house and home product lines.Procter and Gamble has also invested heavily in research for their other product lines that has resulted in many improved products. They have developed different formulas related to toothpaste particularly Crest. In addition, they have developed leak proof diapers for their baby care line, Pampers. In their pet nutrition and care line, Iams and Eukanuba, they are providing healthy food products for animals.SWOT AnalysisThe SWOT analysis gives an overview of Proctor and Gamble internal strengths and weaknesses and the external opportunities and threats. According to Marketline Business Information Centre, P&G’s SWOT analysis is summed up with the following:Strengths∙Procter and Gamble has gained a leading market position with most of its businesses. They are the global market leader in the beauty segment. They arealso leaders in the oral care and fabric care segments. Their brands amongst these segments have become leading names. This leading market position provides the company a competitive edge and stable financial growth.∙The company has a diversified and innovative product portfolio. They have over 300 brands that spans across 40 product markets. They have succeeded inbecoming a world leader in brand creation and brand building. Their productportfolio is one of the largest with trusted, quality brands. Furthermore, Procterand Gamble focuses on product innovation. They conduct more than 10,000research studies a year and work together with 4 million consumers all over theworld. With their diverse and innovative product portfolio, they protectthemselves from demand fluctuations amongst their product lines and gaincustomer loyalty and revenue growth.∙Procter and Gamble has posted strong finances in the recent years. They have had strong revenue growth across all of their key segments. In addition, their revenue growth and profit margins has been higher tha n the industry’s average. Theirpositive financial statements have also strengthened the company’s marketpositionWeaknesses∙Procter and Gamble has quality control problems with some of their products.They have placed recalls on certain products such as cosmetics made in China andthe Swiffer Sweep&Vac. If they have continual recalls, it could tarnish theirbrand image leading to lower customer loyalty.∙ The company has seen decreased revenues in their Northeast Asia market. This market has such high profit potential and this current trend puts Procter andGamble at a disadvantage with their competitors.Opportunities∙One of the greatest opportunities for any company is the developing markets of developing countries. These countries have market potential that is expected toincrease in the next few years. Currently, Procter and Gamble only offersproducts in 10 of their top 25 product categories in most of the developingcountries. They have an opportunity to expand their market shares in thesedeveloping countries.∙The demographic trends across the world are moving in a direction to help boost Procter and Gamble’s sales. The aging baby boomers of the US are becomingmore beauty focused and using more beauty and anti-aging products. Thecosmetic segment of P&G could benefit from this trend. Additionally, there is an increased demand for pet food all over the world. More and more households are owning pets and often times more tha n just one. Procter and Gamble’s Iam sbrand of pet food can become a major segment for the company aiming to meetthis increased demand.Threats∙The markets that Proctor and Gamble compete in are filled with other large, well-established companies such as Colgate-Palmolive and Unilever. These companiesproduce products that are just as effective as P&G products. Procter and Gamble must constantly compete with these companies in almost all of their markets.∙Rising energy prices are affecting all business and Procter and Gamble is no exceptio n. The company’s costs of energy and raw material has gone upsignificantly in the past year and will continue to increase as the price of gasoline, natural gas and diesel fuel escalates. This increase will affect the company’sprofits.∙The economic slowdown in both the US and Eurozone will greatly strain Procter and Gamble. These two markets are extremely important to the company’srevenues. With rising interest rates in the US and increased inflation in theEurozone, people are tighter with their money which could lead to decreased sales for P&G.∙New regulations on health and beauty products could become a problem for Procter and Gamble. More and more consumer protection groups are pressuringfor healthier products with less harmful chemicals in them. The US food anddrug administration is forcing companies to meet higher quality controlregulations on their products. This could slow down the launching of newproducts for P&G and force the company to spend more on R&D of new products that meet the reg ulations’ standards.V. Marketing StrategyTarget Market StrategyBeing that Proctor and Gamble has such large diverse product lines, their target market is more than just one defined market. Because of this, Proctor and Gamble hasgone to great lengths to recover data to determine their target market with some individual products. For example Proctor and Gamble uses the internet to test how their products will do in their target markets. One product they use for this is the Crest Whitestrips and Premium Whitestrips. From online surveys, P&G found that 80 percent of the potential buyers were woman between the ages of 35-54 (Lamb, Hair, and McDaniel, 2007). This information further helped them narrow down to a specific buyer with one product. Also, Proctor and Gamble went as far as video taping consumers at home, basically their own reality TV, to learn about the consumers and to reveal more about what the surveys didn’t show.As for the products sold at Proctor and Gamble, the target market seems to point to stay-at-home parents, more specifically mothers with children. With so many cleaning products, feminine hygiene, personal and beauty care, baby and family, and pet nutrition and care products, Proctor and Gamble naturally targets those who own homes. These individual are the ones that are most likely to use and need the P&G products.Proctor and Gamble uses this motherly target market in the set up of their website, , basing pictures, captions and arrangement around the female attraction. The website has a feminine touch to it with colors that would be seen in your mom’s kitchen. Not to mention that almost all the pictures on the website are of females, most looking around the age of 30. P&G brands use the same target markets as the P&G website in their TV commercials, magazine ads and other advertisements (). Proctor and Gamble is targeting the homeowners market. Most of their products are used for home purposes. P&G use target marketing, but their products are so well known and used that not very much target marketing is needed, due to brand recognition.While not as big as the homeowner market, Procter and Gamble also offers business-to-business selling. According to their website, P&G is committed to boosting other businesses’ sales, increasing their efficiencies, and improving these businesses profitability through their B2B resource ().P&G sells cleaning and laundry products, snacks, and coffee and beverages to other businesses. P&G has built a strong brand name recognition for their products and know that employees and customers of these businesses will feel more comfortable with these goods because they use the same products at home. Business-to-Business selling is another target market for Procter and Gamble.Marketing MixProductsProcter and Gamble has very diverse product segments that can be broken into seven parts. These segments consists of health and beauty care, household and fabric care, baby and family care, pet health, snacks and coffees, blades and razors and finally Duracell (Marketline Business Information Centre). The segments can be broken down even farther into the products line within each one. To gain a more in-depth look at one of these segme nts, we will look at P&G’s body washes and soaps under their personal and beauty segment. Soaps were the first products the company sold in 1837. They had up to 50 different types of soaps (History ) but today they have just a few main soap product lines. Ivory brand soap was the first of their current main product lines. It has been around for 125 years and continues to be a trusted name in soap for the whole family. They have expanded their products from just a classic bar of soap to body wash and dish soap (). They boast about a product that is mild and pure for all whouse it. Olay is another brand under P&G’s body washes and soaps. All of these products are targeted towards women’s beauty needs. Their products are focused on crea ting beauty both on the inside and outside (Discover Olay ). The line started in the 1950’s and continues to be a leader in women’s beauty products. The se products range from anti-aging creams and face washes to sunless tanners. Their aim is to have every woman “love the skin they’re in” (). A different brand is P&G’s Noxzema line. Their products help produce healthy, glowing skin for every different type of person and lifestyle. They take into account the varied types of skin and produce products that meet the specific needs to each consumer which range from deep cleaning face pads to anti-blemish astringent (). They help their customers find the line that right for them to have a healthy glow. A further brand of P&G’s soaps is their Camay brand. Camay was created when there was a demand for perfumed beauty soaps in 1926 (History ). This soap continues today to be enhanced with French perfume. It leaves the skin moist while leaving a sensual feeling after use (Camay ). One more important brand of the P&G family of soaps is the Zest Brand. Their products consist of different scents of bars of soap and body washes. These scents rejuvenate the consumer while the soaps and washes create a clean-lather that leaves the skin moisturized (). Zest goes beyond normal soaps to create a unique product for their customers.Place/Distribution. Procter and Gamble’s main headquarters are located in Cincinnati and Dayton, Ohio. The Iams brand’s offices are located in Dayton while the rest of P&G’s general offices are in Cincinnati. In the United States, the company operates 39 manufacturingfacilities in 23 different states (Marketline Business Information Centre). Furthermore,P&G runs 107 other manufacturing facilities in 42 countries in Europe, Asia, and the Americas. These facilities produce all of the P&G brands and products including theirbody washes and soaps. The products then are transported to different types of stores for sale. P&G prod ucts can be found in mass merchandise stores such as Costco or Sam’s Club. These products can also be found in local grocery stores and drug stores. Prom otionProctor and Gamble has their own promotion slogan while each of their brandshas their own unique marketing plan geared toward their target market. P&G’s soap and body washes segment is no different. Each brand directly targets their products towards a specific group. Ivory focuses on the family. They have “been bringing timeless valueslike good clean fun to American families” for 125 years (). They view familiesas the key consumers of their products. Ivory has used the idea of a family product to continue building their line of products throughout the decades. Their website has afamily oriented feel to it. They have soap project instructions for kids on their website further strengthening the idea of Ivory being a family product (Pure Fun ).They promote their products to the family unit to connect the purity and mildness of their products to the values within this group. Olay products are marketed toward women, particularly women in their 30s and older. They offer products that help women have healthier, younger looking skin. Their website also is geared towards their target market.It has a sexy look to it with options of a free consultation with members of the Olay teamor helping find a local dermatologist (). Olay draws on the idea that all womenare beautiful and their products will only enhance that beauty (). The Noxzemabrand is along the same line of products as Olay but it is targeted towards teenagers and young adults. These consumers are looking for a product that will help them have clear, healthy skin. Noxzema researches the needs of these consumers and what exactly their skin problems and types are. They have come up with products that will fit each individual’s needs and lifestyles. These products have a hip cool look to them appealing to Noxzema’s target mar ket. Their website, , has a chic look to it with trendy graphics and animation. The website has quizzes such as “how toxic is your skin” to help find the correct products to improve the look of the customer’s skin (Skin Smarts ). N oxzema advertises the idea that “Beauty’s Never looked so Smart” through the use of their products (). Zest’s main products are soaps and body washes. They target these products to men and women who are always on the go and want a soap or body wash that is easy to use and gets them clean. These products meet these needs by lathering well in all types of water including hard and soft water to allow for a “better clean” (). Their website reflects this idea of ease by having a simple layout. They have the different types of soaps and body washes, a FAQ section and a way to contact the company (). This simplicity appeals to their consumers allowing them to find exactly what they need. The website still has a popular look to it but is more straightforward than some of their other P&G body washes and soap brands.Procter and Gamble brands each have their unique promotion plan to attract the consumers within their target market. But each of these brands and their promotionalpla n falls under P&G’s values and principles. P&G wants all their brands and products to better the customers by “touching lives, improving life” ().。
宝洁公司中英文介绍PPT
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P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
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宝洁公司英文简介
Billion dollar brands
Always is a brand of feminine hygiene products, including maxi pads, pantiliners (sometimes called Alldays), and feminine wipes, produced by Procter & Gamble.--See also Brand homepage; related trademarks: Ultra Thins; Flexi-Wing; Maxis; Alldays; CleanWeave. Ariel is a brand of washing powder/liquid, available in numerous forms and scents. Actonel is brand of Osteoporosis drug Risedronate co marketed by Sanofi-Aventis. Bounty is a brand of paper towel sold in the United States, Canada and the UniGamble brands
Main article: List of Procter & Gamble brands 23 of P&G's brands have more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 billion.
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According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
宝洁公司历史英文介绍分享资料
some important events
• In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble.
• During the American Civil War, the company won contracts to supply the Union Army with soap and candles.
sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
3
Branching out into new areas
The company began to build factories in other locations in the United States.in 1930,the company began to moved into other countries,both in terms of manufacturing and product sales.
purchased Charmin Paper Mills and began
manufacturing toilet paper and other paper
products.
Hale Waihona Puke 4Acquisition
Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of PeptoBismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place
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宝洁公司（Procter & Gamble），简称P&G，是一家美国消费日用品生产商， 也是目前全球最大的日用品公司之一。总部位于美国俄亥俄州辛辛那堤，全球 员工100,000多人。是财富500强中第十大最受赞誉的公司。
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
公司形式：宝洁公司是股份制公司
The company form Procter & gamble
company is a joint-stock company.
市场营销
宝洁是全球500强企业，在中国日化行业占据了半壁江山，其营销和品牌战略都被写 入了各种教科书，究其成功之处，主要表现在如下方面：多品种战略从香皂、牙膏、 漱口水、，到卫生纸、化妆纸、横跨了清洁用品、食品、纸制品、药品等多种行业。 凭借充足的运作资金，以日化联合体的形式来统一策划和统一运作。
宝洁公司产品定价方法和策略：
P&g company product pricing methods and strategies
宝洁公司运用了多种定价的方法和
策略：比如：需求导向定价、竞争 导向定价、低价渗透策略、组合定 价策略、适时调整价格策略等。
Using a variety of pricing methods and strategies of procter & gamble, for example: demand-based pricing, competition oriented pricing, low penetration strategy, pricing strategy, adjust price strategy, etc.
始创于1837年的宝洁公司，是世界最大的日用消费品公司之一。宝洁公司全球雇员 10多万人，在全球80多个国家设有工厂及分公司，所经营的300多个品牌的产品畅销160 多个国家和地区，其中包括织物及家居护理、美发美容、婴儿及家庭护理、健康护理、 食品及饮料等。
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & ga than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
销售渠道 Sales channels
分销渠道 The retail channel
零售渠道
channels
The distribution
宝洁的品牌宣传策略
品牌宣传策略重在制造概念，而宝洁的广告策略就是典型的概 念营销。在宝洁的广告策略中，这一营销理念被应用到了极致，每 个品牌都赋予了一个独特的概念。
Branding strategy focuses on manufacturing concept, and the concept of p&g's advertising strategy is a typical marketing. In p&g's advertising strategy, the marketing concept is applied to perfection, each brand is endowed with a unique concept.
The marketing strategy
P&g is the world's top 500 enterprises, daily chemical industry in China accounted for half of its marketing and brand strategy will be written to the various textbooks, investigate its successes, mainly displays in the following aspects: many kinds of strategy from the soap, toothpaste, mouthwash, and to the toilet paper, facial tissue, across the cleaning supplies, food, paper products, medicine and other industries. With sufficient working capital to date in the form of a joint venture to unified planning and unified operation.