宝洁公司中英文介绍PPT

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宝洁公司_英文ppt

宝洁公司_英文ppt

• Twenty years, p&g's business development in China has achieved rapid development, mainly displays in:
• Established the leading brands • Business maintained a strong growth
Do you know those the brands ?
Content:
1
2
Company
Brand
3 Corporate philosophy 4 Procter & gamble in China
The Company of P&G
宝洁公司
Procter & Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal Care and pet supplies.
/
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. In 2008, procter &gamble market value is the world's sixth largest company, profit 14 big companies in the world. He is the tenth largest in the fortune 500 most admired companies.

宝洁公司英文简介

宝洁公司英文简介

2021/6/7
2
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list.P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
2021/6/7
3
Operations
Effective July 1, 2007, the company's operations are categorized into 3 "Global Business Units" with each Global Business Unit divided into "Business Segments," according to the company's June 2007 earnings release.
P&
Procter & Gamble 宝洁公司
2021/6/7
1
P&G Co. Brief introduction
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.

最新宝洁公司中英文介绍优质课件专业知识讲座

最新宝洁公司中英文介绍优质课件专业知识讲座
P&G (Procter & Gamble), hereinafter referred to as P&G, is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies.
Was founded in 1837, procter & gamble company, is one of the world's largest consumer goods company. Procter & gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc.
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宝洁公司中英文介绍课件

宝洁公司中英文介绍课件
Innovative product design
P&G's products are designed to meet the needs of consumers, with a focus on functionality and ease of use
03
Strong brand influence
Market Segmentation
P&G has a deep understanding of consumer needs and preferences, and has launched a series of products that are highly targeted to different consumer groups This approach has allowed the company to effectively capture market share
Procter&Gamble is one of the world's leading consumer goods
companies, with a strong brand influence and high brand
Sustainable development
The company follows to the principles of sustainable development, takes into account the interests of all parties, and strives to achieve a win win situation for all parties
Main products and services

宝洁.pptx

宝洁.pptx
续发展。
03 营销策略与渠道拓展
目标客户群体定位及需求分析
目标客户群体
宝洁公司的目标客户群体包括各个年龄段、不同性别的消费 者,重点关注家庭主妇、年轻白领等具有一定购买力的群体 。
需求分析
通过对目标客户的深入调研,宝洁公司了解到消费者对产品 品质、价格、品牌知名度等方面的需求,并针对不同需求制 定相应的营销策略。
加强线上渠道建设
宝洁公司将继续加强线上渠道的建设和投入,提 高品牌在电商平台的曝光率和销售额。
3
创新营销模式
宝洁公司将积极探索新的营销模式,如社交媒体 营销、内容营销等,以吸引更多年轻消费者的关 注和认可。
04 生产供应链管理与优化举 措
原材料采购及供应商选择原则
严格筛选供应商
注重环保和社会责任
02 产品线与品牌策略
主要产品线介绍
美容护肤产品
包括洁面乳、爽肤水、面 霜、精华液等,满足消费
者日常护肤需求。
个人清洁用品
如洗发水、沐浴露、牙膏 等,提供多种功效和香型
选择。
家居护理产品
涵盖洗衣液、洗洁精、卫 生纸等,致力于提升家庭
生活品质。
健康保健产品
推出维生素、矿物质补充 剂等,关注消费者健康需
企业文化与核心价值观
企业文化
宝洁公司注重员工培养、团队合作和创新精神,致力 于打造开放、包容和多元化的工作环境。
核心价值观
宝洁公司的核心价值观包括领导才能、主人翁精神、 诚实正直、积极求胜和信任。这些价值观是宝洁公司 取得成功的重要基石,也是公司不断发展壮大的内在 动力。
全球业务布局及市场地位
全球业务布局
库存管理制度完善
01
建立健全的库存管理制度

宝洁公司英文ppt介绍

宝洁公司英文ppt介绍

Marketing strategy
Retailer
一.Multi brand strategy
1.Single brand extension strategy
2.The difference strategy
3.Advertising pertinence forceful
4.Internal competition method
Company values
Consumer 消费者 P&G Values 宝洁公司价值观 Leadership 领导才能 Ownership 主人翁精神 Integrity 诚实正直 Passion for Winning 积极求胜 Trust 信任 P&G People 宝洁人
P&G Brands 宝洁品牌
Competitor
Unilever
Unilever is merged by the Holland Margarine Unit margarine company and British Lever Brothers soap company in 1929.Headquartered in Holland, Rotterdam and London, British, are responsible for the food and detergent supplies business.
P&G Company in China
P&G Company Development in China
Building a leading brand Maintaining a strong growth Establish the excellent organization structure Committed to be a good corporate citizen

宝洁公司英文简介

宝洁公司英文简介
P&G
Procter & Gamble 宝洁公司
Made by Aiven Yi

General introduction Oprations Product Core strengths Our purpose
P&G Co. Brief Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, in 1837. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list . P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation.

Operations
As of July 1, 2014, the company structure is categorized into four Sectors and five Selling & Market Organizations (SMOs).

公司英语介绍宝洁PPT教案

公司英语介绍宝洁PPT教案
of consumers
Innovation
Translates consumer desires into new productsGo-to-Mrket Capabilities
Reaches retailers and consumers at the right place and
time
the West, Cincinnati, and establish
themselves in business — William as
a candle maker and James as a soap
maker. The two might never have
met had they not married sisters,
1879年宝洁公司推出其首批名牌产品、象牙 肥皂
1886Production starts at Ivorydale. The
factory incorporates the latest technological advances with a pleasant work environment for employees — a progressive approach at that time.
2004P&G creates the Children’s Safe
Drinking Water program by using revolutionary water purification sachets.
2004年宝洁创建儿童安全饮水项目通过使用革命净水香囊。
第8页/共38页
2010P&G launches Olympics “Thank you,
第16页/共38页
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