体验商务英语综合教程4(第二版)电子教案Unit 3
综合教程4第二版教学设计
综合教程4 第二版教学设计课程概述《综合教程4》是一本高级英语阅读教材，主要面向大学本科生，培养学生的阅读能力和文化底蕴。
本课程共分为18讲，每讲包含一个主题，涉及政治、经济、文化等多个领域，旨在通过多元化的素材和精彩的阅读任务，让学生扩展知识面，提高阅读理解和写作能力。
本教学设计是《综合教程4》第二版教材的教学设计方案，旨在为教师提供一个系统化、完整化的教学指导，确保教学内容符合学科特点和学生需求，同时适应现代教学的新特点，并提高教师的课堂教学水平和效果。
教学目标教学内容本教学设计围绕着《综合教程4》第二版这一课程教材，主要内容包括：•学生学习材料的阅读和领会；•学生学习成果的提高；•学生语言组织和写作能力的提高；•学生对外语的理解，形成能懂能说能写的语言能力；•教师对学生阅读情况的追踪和反馈。
教学目标在教学过程中，要实现以下教学目标：•提高学生英语的听、说、读、写综合能力；•培养学生对于现代化信息技术的认识、应用和创新的能力；•激发学生学习兴趣，增强学生的学习自觉性；•培养学生脑力、创造力和领导能力；•培养学生的文化素养和跨文化交际能力。
教学内容与方法教学重点•学生阅读材料的理解和掌握；•学生互动交流的积极参与；•学生学习成果的提高；•学生语言组织和写作能力的提高；教学方法为了达到上述目标，教师可以采用以下教学方法：•授课与互动：传统式集体授课模式、小组活动、游戏体验式教学、网络教育式教学；•研究与辅导：大量自学、研究、辅导；•评定与导向：个性化定制学习计划、引导学生自学、群体性讨论、个体和班级反馈等。
教学评估与反馈教学评估教学评估是课程教学中不可缺少的一环。
在本教学设计中，教师可以采用以下方式进行学生的成绩评估：1.期末考试；2.作业分，包括每周阅读任务、课堂写作作业等；3.课堂参与度，包括对话、提问、回答问题、分组讨论等。
教学反馈教学反馈是教学质量的保证。
教师可以通过以下方式进行教学反馈：1.家长会议、学生一对一谈话；2.学生匿名问卷调查；3.教师自己对教学质量进行反思、总结。
全新版大学英语(第二版)综合教程4电子教案unit3
全新版大学英语(第二版)综合教程4电子教案unit31. 教学目标•通过本单元的学习，学生能够掌握描述过去事件的基本语法结构。
•学生能够运用所学知识描述过去发生的事件。
•学生能够运用所学知识在日常生活中进行简单对话。
2. 教学准备•教材：全新版大学英语(第二版)综合教程4•多媒体设备：投影仪、电脑、音响等•教学辅助工具：PPT、练习册等•准备活动：配对练习、小组讨论等3. 教学过程3.1 引入新课•展示图片或视频，引起学生对过去事件的注意。
•引导学生回忆并描述图片或视频中的过去事件。
•引入过去的时间状语。
3.2 语法讲解•介绍过去的基本语法结构，包括过去式和过去进行时。
•通过例句和语言分析，让学生了解和掌握过去事件的描述方法。
•强调过去事件的时间状语的使用。
3.3 练习活动•完成课本上相应的练习题，巩固所学的语法知识。
•进行小组讨论，让学生在真实场景中运用所学知识进行对话。
•设计配对练习，让学生互相问答关于过去事件的问题。
3.4 拓展活动•导入相关文化背景知识，让学生了解不同国家过去事件的描述方式。
•分组进行简短的英语剧本创作，演绎过去发生的事件。
•设计激励游戏，让学生通过游戏活动巩固和应用所学知识。
4. 教学评估•老师通过观察和听取学生的口语表达，评估学生在课堂上运用所学语法的情况。
•收集学生的练习册作业并进行批改，评估学生对过去事件描述的掌握程度。
5. 总结•通过本单元的学习，学生能够掌握描述过去事件的基本语法结构。
•学生能够在日常生活中进行简单对话，描述过去发生的事件。
•学生应进一步运用所学知识进行相关听说读写的练习，巩固并扩展所学能力。
以上是《全新版大学英语(第二版)综合教程4》电子教案unit3的详细内容。
希望通过本教案的实施，能够有效提升学生的英语语法掌握和口语表达能力，加深对过去事件的理解与运用。
体验商务英语综合教程4(第二版)电子教案Unit 4 Success
Starting up
A What makes people successful? Add more words to the list below. Then choose the five most important.
charisma drive
looks nepotism
discipline
Vidal Sassoon was a British hairdresser, businessman, and philanthropist. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand.
B Discuss what the companies have in common, and how they are different.
Similarities
Differences
Discussion
Sole brothers
Similarities Both companies were founded by members of the Dassler family. Both companies are successful products of sports shoes. Both companies are listed on the Frankfurt stock exchange. Both companies have had their products worn and endorsed by famous sports stars. Both companies have had success and a change of direction after new CEOs were appointed. Both companies are expanding worldwide. Both companies have kept sports shoes as their core product but have expanded into clothing and fashion goods. Both companies have had problems: Adidas in the early days and Puma after it went public.
体验商务英语综合教程3答案
体验商务英语综合教程3答案【篇一：体验商务英语综合教程4答案】lass=txt>u1language reviewa: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gu 2vocabularya:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distributionc:1.d 2.b 3.c 4.b 5.c 6. d7. d8. c 9. d10.d readingf: 1 . a2. a 3. a 4. a5. au 3vocabularyc: 1. e2.d3. b 4. a 5. clisteningc: 1. b2. a 3. b 4. b 5. bd: 1.c 2.a 3.b4.e 5.du 6vocabularyb:1. e 2 . f3 .g 4 . d5 . c 6 . b 7 . areadingb: 1.e2.g3. d4. f 5. a 6. c 7. bu 7vocabularyb: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locate c: 1.b 2.a 3. c unit a revisionadjectives: complete…1.persuasive2.articulatecoherent eloquent3,hesitant inhibited4,succinct5,lucid6.reponsive7.fluentnow use…..1. fluent2. articulate3. lucid4. inhibited5. succinct6 .reponsivereading:1-10:1.b 2.c 3.d 4.c 5.b 6.d 7.b 8.c 9.d10.b prefixes1. underperforming2. overestimated3. outbid4. outsource5. undercharged6. overextended7. outmanoeuvre8. .overrunintensifying adverbs1.b2. a3.e4. f5. g6. d7. cconditionals1. b2. c3. b4. a5. c6,c7.a8.b9.b10.c 11.a12. cu8vocabularya:1.b 2.b 3.c 4.a 5.c 6.b7.b8.a 9.c 10.a11.b12.bb:1.ex-president2.bilateral3.predicted4.pro-european5.underdeveloped6.mismanagement7.dishonestreading2.open communication3.involvement of all team members4.conflict resolution5.leadership6.measuring progress against c: 2.a)on and offb)hard and fastc)give and taked)ups and downse)touch and gof)wine and dineg)by and largeh)pros and consu10vocabularya:1. complaints …e2. rapport ...d3. reassure…a4. standards …b5. products . …cb:1.c2. d3. f4.e5.a6. b7. g c:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the point language reviewb:1. b2.a 3.d 4.cu11vocabularyb:1.speed of response【篇二：体验商务英语综合教程第3册录音文本】s=txt>★本套英语资料为外语资源世界(qq:18469114/85652770)整理制作，愿能助您英语学习一臂之力★unit 1globalisation1.1could you tell me about the advantages and disadvantages of globalisation?the great advantage of globalisation in my view is that it increases competition. companies and firms have to be careful and have to order their affairs so that they compete in a global market.but i think that is outweighed by a large number of disadvantages.the first one is that it does hurt the local governments ability to deal with issues like welfare benefits, wages and taxes,mainly because the corporation is able to say to the british government or the french government or the american government,‘lo ok, unless you lower your taxes on us, well the moving off to south east asia or latin america, and so on.and so it takes out of the hands of government the ability to control their own welfare systems,and provide a decent infrastructure for their people.now this is not so bad as long as there is some negotiation between governments and companies.but more and more in recent years, companies have started to rule the roost. the corporation... some commentator said the other day,‘the corporation is t he most important institution in our lives, and i think theres a lot truth in that.they can now dictate to governments,and i want to see some kind of give-and-take between governments and corporations. now thats the first problem.the other problem that i see, of course, is one of unemployment in the western world. as companies want to improve their profitability, theyre going to be looking for the low-cost, low-wage centres.so were going to see a flight of capital from the west which is going to be sudden and dramatic.★外语资源世界(qq:18469114/85652770) ★if this is too sudden and is not managed properly we could find very sever employment problems in the western world.so that is, i think, the kind of issue weve got to deal with as this process of globalisation gathers pace.1.2a survey has come up with some interesting information about the cost of living in our major cities.tokyo is still the most expensive city in the world.osaka is second and moscow third, on a par with hong kong. many european cities have gone down the rankings because their exchange rates have become weaker against the us dollar.moscows exchange rate has also become weaker,but russia has a much higher inflation rate than many european countries. so prices in moscow are among the highest in europe.but there is one advantage of living in moscow.the underground is excellent-very cheap and much more comfortable than the one in london.new york is the most expensive us city.this is because the us dollar is stronger than many other currencies.some european countries that used to be far more expensive than new your are now much cheaper.london is the 10th most expensive city in the world, according to the survey.a year ago, london was 5%-10% cheaper than many french and german cities.this is no longer so. now london is 15% dearer than the german and french cities mentioned in the survey.however, london is a good city to live in.business people said that london was the most exciting of all the major cities in the world.londoners also claim that it is cleaner than it used to be, and safer than many other european cities.if youre hard up, dont go to oslo-its europes most expensive city.meals at restaurants cost a fortune and drinks are very pricey.1.3conversation 1yes?could i speak to mr smith?er... i dont know erm i think hes out.do you know when hell be back?well, im not quite sure. you could maybe try tomorrow.ok. bye.★外语资源世界(qq:18469114/85652770) ★conversation 2hello. is that janet, bills secretary?yes, thats right.its john blank. im just phoning to give him an invoice number. yeah. what is it?oh, let me see, where is it. yeah, ive got to have it here somewhere.look, phone me back when you find it. im rather busy just now. conversation 3hello. id like to speak to bob graham.hes not here.could you tell me when hell be back?later this afternoon.well, could you take a message for me?sorry, i dont have time. ill have to ring off, im going to lunch.conversation 4hello, its susan here. im just phoning to check my appointment with chris tomorrow. yeah?could you look it up for me?oh, i dont know... wheres the diary?... yes, got it. so it was the 16th, was it? no, the 18th.no, i cant find anything, i didnt write it down.conversation 5hello bilk ltd.hello, this is jack johnson. im phoning about the delivery. has it arrived yet? no, it hasnt. weve been waiting a week. it still isnt here yet.im really sorry about that.well, weve been waiting for too long. its not good enough. youre wasting our time. oh, im sure your order will be...unit 2brands2.1what is branding and why do we need brands?a brand can be a name, a term or a symbol.it is used to differentiate a product from competitors products. the brands guarantee a certain quality level. brands should add value to products. its a synergy effect whereby one plus one equals three.but customers must believe they get extra value for money.2.2★外语资源世界(qq:18469114/85652770) ★there are different types of brands.there are what we refer to as the stand alone brands or individual brands, for example ariel, haagen daaz ice-cream, direct line insurance, or marlboro cigarettes.they require separate marketing support.theres also the corporate branding, or family brands such as heinz or virgin, marks and spencer, levis.2.3we need new brands because, well, customers want new brands.they want choice. they want a selection of different products. they like to rely on the quality levels guaranteed by the company.they like to trust products. it makes shopping so much easier for them. and also, they like to identify with brands.unit 3travel3.1good morning, cpt. how may i help you?its philippa knight here. could you put me through to extension 281 please? certainly. putting you through.hello. maria bonetti speaking.hello maria. its philippa knight from the fashion group in new york.hi philippa, how are things?fine thanks. im calling because ill be in london next week and id like to make an appointment to see you.i want to tell you about our new collection.great. what day would suit you? im fairly free next week, i think.how about wednesday? in the afternoon? could you make it then?let me look now. let me check my diary.oh yes, thatd be no problem at all.what about 2 oclock? is that ok?perfect. thank very much. itll be great to see you again. well have plenty to talk about.thats for sure. see you next week then.right. bye.bye.3.2good morning, cpt. how may i help you?id like to speak to maria bonetti, extension 281, please.★外语资源世界(qq:18469114/85652770) ★thank you. whos calling please?its philippa knight, from the fashion group.thank you. im putting you through.hello, im afraid shes engaged at the moment.will you hold or can i take a message?ill leave a message please. the thing is, i should be meeting ms bonetti at 2 pm, but somethings come up.my plane was delayed, and ive got to reschedule my appointments.if possible, id like to meet her tomorrow. preferably in the morning.could she call me back here at the hotel please?certainly. whats the number please?its 020 7585 3814.ill be leaving the hotel soon, so if she cant call me back within, say, within the next quarter of an hour, ill call her again this morning. is that ok?right. ive got that. ill make sure she gets the message.thanks for your help. goodbye.goodbye.3.3could you introduce yourself please?certainly.my names david creith and im the customer service teaching manager for british airways in terminal 4 at heathrow.what problems do you have to solve for business travelers?a lot of problems. probably the main one is seating requests. a lot of business travelers have specific seating requests.some people want an aisle, some people want a window, some people want to sit next to their colleague.its not always possible to give everyone the exact seat they want due to the aircraft being fully booked.certain passengers may say this is going to disrupt their business trip, because they cant discuss things with colleagues-that sort of thing.one of the other things we get is downgrading.sometimes, like all airlines, due to commercial pressure we have to oversell fights. occasionally we miscalculate and have to downgrade passengers to a lower class — for example from first to business class or business to economy.obviously passengers arent happy about this at all.the opposite thing is an upgrade.passengers may request an upgrade for countless reasons — for anything that has happened to them in the past and they perceive that british★外语资源世界(qq:18469114/85652770) ★【篇三：体验商务英语综合教程4 课本答案】txt>1—5: a a a a aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the restbvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offunit 4 p33language review1—4: present simple past simple present continuous present perfect p34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribedp40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedunit 6 p50aweak moderate strong a bit fairly entirely slightlyincreasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyunit 7p58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestp62 adjective 1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrunpassives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs 1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabulary a1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonest cuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language review a1-8 no yes yes no nonot sure not sureno b1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10p88 language review b 1—4: b a d cunit 11p96 language review b1. far2. much3. nowhere near as （远不及）4. slightly5. substantial6. nothing likeunit 12p101 vocabularyd1-6 dcabfep104 language review a 3.empty subjectthe royal mail report peoplejohn nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other women try to assert themselves by giving menial tasksb1-7 them they it they we their they。
体验商务英语综合教程4casestudy
案例研究4: 创新与竞争
创新思维
培养创新思维，发现和应用新的商业机会，保持竞 争优势。
竞争策略
了解竞争分析和竞争对手的策略，制定有效的竞争 策略。
案例研究5: 领导与管理
1
领导风格
了解不同的领导风格，掌握有效的领导技巧。
2
团队管理
学习如何建立和管理高效团队，提高员工的工作效率。
3
决策能力
培养有效的决策能力，应对各种商务挑战。
课程总结与展望
通过体验商务英语综合教程4casestudy，您将掌握关键商务英语技能和知识， 为您的职业发展打下坚实的基础。期待与您一起共同成长！
2
谈判技巧
掌握有效的谈判策略，了解国际商务谈判的文化因素和技巧。
3
解决冲突
学会用英语与他人解决商务冲突，平衡各方利益。
案例研究3: 营销和广告
市场分析
通过市场调研和竞争分析，了解如何制定有效的营销策略。
品牌推广
学习通过各种渠道和媒体推广品牌，并培养与客户建立关系的技巧。
广告创意
掌握制作创意广告的技巧和策略，吸引目标受众的注意力。
体验商务英语综合教程 4casestudy
欢迎来到体验商务英语综合教程4casestudy！在这个课程中，我们将通过一系 列案例研究，深入探讨商务英语的各个方面，帮助您提升职场交流和谈判的 能力。
课程介绍
本课程旨在培养学生在商务环境中运用英语进行沟通和交流的能力。通过案 例研究和实践训练，学生将学习到与国际商务相关的知识和技巧。
案例研究1: 公司策划与发展
战略规划
通过战略规划分析公司的目标、竞争环境和资源分 配，为公司的发展制定长期规划。
业务扩展
(第二版)全新版大学英语综合教程4 参考答案 Unit 3 Job Interview
Unit 3Part I Listening TaskScript for the recording:As you battle the competitive job market, your résumé is going to be the key weapon you use to get hired. For better or for worse, this is your calling card to the recruiting directors of the business world.There is one key piece of advice that seems to get lost on most people, one of the most important things you can do when applying for a job. And it is this: Target your résumé.People, we work in advertising. What do you think your résumé i s? It’s just an ad for you. Just like a good ad targets its consumer, a good résumé hits the target right between the eyes and says, “You have to hire me.” In this case, the consumer is the recruiting director at the company where you’d like to work. Never forget that.Here’s what I mean: Recruiting directors are a practical lot. They want to find the “easiest” possible person to hire. That is, someone who fits their job description perfectly.If the job description says they are looking for an account director with, at least, 5 years of experience and a background in package goods, that’s exactly who they want to hire. Now, that doesn’t mean they won’t consider anyone else, but where do you think they are going to start?If you have more than five or so years of experience, you can start your résuméwith a summary. A summary captures about four or five bullet points that show why you’re a perfect match for the job. In our example above, that first bullet point would say something like: Account director with more than 5 years of experience leading diverse agency teams as large as 18 on package-goods accounts including Unilever and Hershey.When they pick up that résumé, you want them to nod and think, “This person is perfect for the job.”After Listening1. calling card2. target one’s résumé3. job description4. summaryPart II Reading TaskComprehensionPossible answers to content questions:1. He runs a manufacturing company.2. Almost all of them were no.3. This applicant was ill prepared for the job he was applying for and therefore ill qualified.4. Prepare to win.5. They now have to switch jobs frequently.6. A 90-year-old tennis player who wanted to work on his weakness -- backhand court.7. Believing in yourself, even when no one else does.8. Because he will mention a cab driver who is different.9. His efforts to make a difference.10. He was offered a ride on a day when Minnesota was hit with one of the worst snowstorms in years and the international airport there was closed for the first time in decades.11. Because there were no tracks left in the snow, which means he was the first person to take off from there.12. Carlson was excited about being first, which is exactly what the writer recommends to job applicants.Text Organization1.Parts Paragraphs Main IdeasPart One Paras 1- 6An ill-prepared college graduate failed his interview.Part Two Paras 7-27Four pieces of advice on being a successful interviewee.Part Three Paras 28-31Make your own tracks in whatever you do.2.Suggestions Examples1) Prepare to win. 1) Michael Jordan2) Never stop learning. 2) a 90-year-old tennis player3) Believe in yourself, 3) the four-minute mile, the New York Marathon and the even when no one else does. Vietnam veteran.4) Find a way to make a difference. 4) a New York cabdriver.Language Sense Enhancement1.(1) checked with (2) interview(3) grill (4) clippings(5) be right for (6) follow up(7) indicating （8）hand-delivered(9) prepared (10) prospectiveLanguage FocusI.1.1) rude 2) physically3) structure 4) made a difference5) blurted (out) 6) chuckling7) measurable 8) prospective9) preparations 10) sparkled11) took a crack at 12) partner2.1) go after 2) look back at/on3) be put up 4) stood for5) build in 6) follow up7) be hooked up to 8) closed up3.1) grilled her about where she had been all night2) beyond Cinderella’s wildest dreams that she could one day dance in the King’s palace3) will be in readers’ hands soon4) do your homework before going on an interview.5) was in the neighborhood of 150 dollars.4.1）applicants, veteran,the prospective2）From his standpoint, has made every endeavor to go after3) as the saying goes, to have a crack at,barelyII. Words with Multiple Meanings1. behave2. used to avoid repetition3. clean4. get along5. perform/complete6. perform/complete7. study 8. be enough9. be acceptableIII. Usage1.There is so much to say and it is hard to know where to begin.OK, I’ll talk about myself first.2.Thank you very much, John, for your beautiful Christmas card.By the way, I have somethinghere for you.3.The new computer language can be quite easily understood by anyone who can read the dailynewspaper. Now, why is this an advantage?4.I’m going to work out the outline and will let you know how it goes. By the way, I will seeyou in February, as I plan to attend your seminar in Shanghai.5.OK, you got the job. Now, how to maximize your profits with as little effort as possible?6.Chris is back from Australia. Incidentally, those pictures you sent me are wonderful.Comprehensive ExercisesI. Cloze1.(1) prospective (2)As I see it (3) done your homework (4) beforehand (5) endeavor (6) structure (7) partners (8) Respond (9) take a crack (10) from the standpoint (11) make a difference (12) follow up 2.(1) encouraging (2) inquiry(3) relevant (4) samples(5) references (6) advice(7) preparing (8) seriously(9) probably (10) exhibitII. Translation1.1) Despite the inadequate length of the airstrip in this emergency landing, the veteran pilot managed to stop the plane after taxiing for only a short while.2) Grilled by the reporters, the movie star eventually blurted (out) that she had undergone two plastic surgeries.3) We have the technology and our partner has the capital. Working together, we’ll have the future in our hands.4) If I had known beforehand that you would bring so many friends home, I would have made better preparations. You see, I have barely enough food and drinks for a snack.5) People gave generously upon learning that new school rooms with stronger structures were to be built in the earthquake-stricken area.2.Well begun, half done, as the saying goes. It is extremely important for a job applicant to do his homework while seeking employment. From my standpoint, whether or not one has done his homework clearly makes a difference in his chance of success.I have a friend who is earning somewhere in the neighborhood of 100,000 dollars a years ina large computer software company. He told me that from his own experience the decision makers who interview prospective employees like people who are well prepared. Those who make no endeavor to learn as much about his prospective employer as possible don’t have much of a chance of success.Part III Home Reading TaskComprehension Check1. b2. c3. a4. a5. a6. bTranslation1. 父母亲都觉得我不会被录用。
体验商务英语综合教程3 unit 3 Change
2.Vocabulary
1.Reorganised 2.Restructure 3.Relocating 4.Downsized 5.Retrain 6. Relaunch 7.Upgrade 8.Decentralise 9.Redevelop 10.Update 11.Deregulate 12.Reassess
can go to the park for a cigarette. 5. No. the decision is postponed.
THANKS！
4.Listening
1 to create better value/ a future for the organization 2 a. the number of people involved in the development stage of the project. b. The number of hours over which this “conversation” took place.
7. Upgrade the computer system 8.Decentralise the decision-making process 9.Redevelop the discussed car-park site 10.Update the whole image 11. Deregulate the industry 12. Reassess the situation
目录
CONTENTS
1
Starting up
2
Vocabulary
3
Listenging
4
Reading
5
Skills
2.Vocabulary
大学英语综合教程4电子教案unit3
一、教学目标1. 知识与技能：- 掌握并运用与职业规划相关的词汇和短语。
- 理解并分析职业规划的重要性及其在个人发展中的作用。
- 通过阅读和讨论，提高英语阅读理解和口语表达能力。
2. 过程与方法：- 通过小组讨论和角色扮演，培养学生团队合作和沟通能力。
- 通过分析案例，提高学生的问题解决和分析能力。
3. 情感态度与价值观：- 培养学生对职业规划的正确认识，树立正确的职业观念。
- 增强学生的自信心和自我认知能力。
二、教学内容1. 课文内容：- 职业规划的重要性- 职业规划的步骤- 个人兴趣、能力和价值观与职业选择的关系2. 辅助材料：- 职业规划相关网站和书籍- 职业规划案例分析三、教学过程1. 导入新课（5分钟）- 通过提问的方式，引导学生思考以下问题：- 你对未来的职业有什么规划？- 你认为职业规划的重要性是什么？- 引入课文主题，激发学生的学习兴趣。
2. 课文阅读（20分钟）- 学生自主阅读课文，完成课后练习题。
- 教师讲解课文中的重点词汇和短语，帮助学生理解课文内容。
3. 案例分析（15分钟）- 教师提供职业规划案例分析，引导学生分析案例中的关键因素。
- 学生分组讨论，分享自己的观点和看法。
4. 小组讨论（20分钟）- 将学生分成小组，讨论以下问题：- 如何进行职业规划？- 如何根据自己的兴趣、能力和价值观选择职业？- 小组代表分享讨论成果，教师点评。
5. 角色扮演（15分钟）- 学生分组进行角色扮演，模拟面试场景。
- 教师观察并给予指导，帮助学生提高面试技巧。
6. 总结与作业布置（5分钟）- 教师总结本节课的重点内容，强调职业规划的重要性。
- 布置作业：写一篇关于自己职业规划的短文。
四、教学评价1. 课堂参与：观察学生在课堂上的发言、讨论和角色扮演情况，评价其参与度。
2. 课后作业：检查学生完成课后作业的情况，评价其学习效果。
3. 小组讨论和角色扮演：评价学生在小组讨论和角色扮演中的表现，包括团队合作、沟通能力和问题解决能力。
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❖ Skills
Networking
❖ Case study
Getting to know you
2
Quotations
‘A relationship is like a shark, you know. It has to constantly move forward or it dies.
Describing five more sentences with the erbs in Exercise A
relations
& B.
1. Widespread rumours of a hostile tak-over bid are certain
a) are a credit to its highly effective PR Department.
2. What benefits do you get from each relationship?
B Ward Lincoln, Business Relations Manager with an international training organisation, is talking about areas for companies to consider in order to build strong business relationships. What factors do you think he will mention?
Woody Allen (1935-Present) American film-maker
and actor
Woody Allen worked as a comedy writer in the 1950s, writing jokes and scripts for television and publishing several books of short humor pieces. In the early 1960s, Allen began performing as a stand-up comedian, emphasizing monologues rather than traditional jokes. In 2004, Comedy Central ranked Allen in fourth place on a list of the 100 greatest stand-up comedians, while a UK survey ranked Allen as the third greatest comedian.
Unit 3 Building relationships
1
Overview
❖ Vocabulary
Describing relations
❖ Listening
Relationships in a global market
❖ Reading
AIG knows everyone
❖ Language Review
6
Vocabulary B Choose the correct verb in each sentence.
Describing
relations 1. Sales staff who are impolite to customers disrupt / damage the reputation of a company.
10. Relations between the two countries have been
endangered / fostered by official visits and trade
delegations.
8
Vocabulary C Match the following sentence halves. Then make
2. We are planning to promote / establish branch offices in Singapore.
3. By merging with a US company, we greatly strengthened / maintained our sales force.
c)
its close relations with several major foreign investors have been jeopardised.
4.
The excellent relations the company enjoys with the local community
10
Listening
Relationships in a global market
A 3.2 Listen to the first part of an interview with Agnes
Chen, a Chinese business executive, who travels
frequently on overseas trips. Make notes on the
4
Starting up
C 3.1 Listen to the interview and check the predictions you made in Exercise B.
3.1 mp3
D Answer the questions in the quiz. Then turn to page 153 to find out how good you are at
3
Starting up
A Discuss these questions
1. What are the most important relationships for you a) at your place of work or study？ b) outside your place of work or study?
following points.
3.2 mp3
1. Doing business in South America.
•Be aware that people are warm and friendly. •Personal contacts are very important. •They like to get to know you well before doing business with you. •Long business lunches are dinners may be necessary. •They like to take their time before doing business.
2. Doing business in China.
•The Chinese like to work with friends and relatives. •You often need an intermediary with local knowledge to help you establish business relationships. •They will trust you if you are loyal and respectful. •You have to win trust an respect. •Expensive gifts are part of business culture.
following points.
3.2 mp3
3. The best way to build a business relationship.
•Have clear objectives at the beginning. •Know what you’re trying to achieve and deliver. •Review the relationship from time to time. •Have as much face to face contact as possible. •Be open and sharing. •Keep your word. •Deliver what you say you will. •Don’t promise more than you can do.
9
Listening
Relationships in a global market
A 3.2 Listen to the first part of an interview with Agnes
Chen, a Chinese business executive, who travels
frequently on overseas trips. Make notes on the
7. We could not agree on several points so we broke off /
cut off talks regarding a joint venture.
8. The success of our new product launch was resumed /
jeopardised by an unimaginative advertising campaign.
9. In order to gain market share in China, we are building
up / cutting off a sales network there.
4. Our image has been fostered / undermined by poor after-sales service.
5. Thanks to a new communications system, we are souring / improving relations with suppliers.