剑桥商务英语 4 授课计划书
英语教学4p教案模板
英语教学4p教案模板一、课程名称：(适用大部分课程教案)二、授课对象年级：八年级班级：2班学科：英语三、授课时间课时：2课时（每课时45分钟）日期：2023年4月10日四、授课教师教师：张华五、教学目标1、知识与技能目标- 学生能够掌握并运用4P（Product, Price, Place, Promotion）营销理论进行产品介绍。
- 学生能够在实际语境中运用目标语言，如描述产品的特点、价格、销售地点及促销活动。
- 学生能够通过听力、口语、阅读和写作活动，提升英语综合运用能力。
2、过程与方法目标- 通过小组合作、讨论、演示等方式，培养学生的合作精神和解决问题的能力。
- 利用多媒体教学资源，提高学生的学习兴趣，培养其自主学习的习惯。
3、情感态度价值观目标- 培养学生对英语学习的积极态度，增强自信心，激发学习兴趣。
- 培养学生的团队协作意识，提高人际沟通能力。
- 引导学生关注市场营销知识，培养其实践能力。
六、教学重占和难点1、教学重点- 4P营销理论的理解和应用。
- 目标语言（词汇、句型）的掌握和运用。
2、教学难点- 4P理论在实际语境中的应用。
- 学生在口语交流中，如何准确、流利地运用目标语言。
七、教学过程1、导入新课（5分钟）- 教师通过展示一幅含有多种产品的图片，引发学生对产品的思考，如：“What do you see in this picture? Can you guess what the products are?”- 学生观察并分享自己的观点，教师引导学生关注产品的特点、价格、销售地点和促销活动，自然导入4P营销理论。
2、新知讲授（20分钟）- 教师详细讲解4P（Product, Price, Place, Promotion）营销理论，通过示例、图表等形式，让学生更好地理解和掌握。
- 教师针对每个P，给出相应的词汇、句型，让学生学习并模仿运用，如描述产品特点、价格、销售地点及促销活动。
book4unit3教学计划
Unit 3 A taste of English humourTeaching goals1. Target languageverbal, nonverbal, mime, farce, pancakes, mountainous, whisperb. I think how short life is and how long the universe has lasted. P222. Ability goalsEnable the students to talk about some types of English humour and Chinese humour.3. Learning ability goalsa. Help the students learn how to talk about some types of English and Chinese humour, and then find their differences.b. Let the students listen, read, and then imitate the jokes, so that they can realize that humour is to let people to be optimistic about everything around.Teaching important pointsHelp the students learn how to understand and enjoy English humors.Teaching difficult pointsHelp the students know the differences between English and Chinese in humours. Teaching methodsUsing pictures, discussion, reading and imitation.Teaching aidsA recorder and a projector.The First Period:Rreading(NONVERBAL HUMOUR)AimsTo help students develop their reading ability.To help students learn about English humour.ProceduresI. Warming upWarming up by defining “Humour”What is “Humour”? Does any one of you know anything about humour? Look at the sreen and read the definition of Humour from the Internet.Whose job ...?This is the story about four people named Everybody,Somebody, Anybody and Nobody.There was an important job to be done,and Everybody was sure that Somebody would do it.Anybody could have done it, but Nobody did it.Somebody got angry about thatbecause it was Everybody´s job.Everybody thought Anybody could do it,but Nobody realised that Everybody wouldn´t do it.It ended up that Everybody blamed SomebodyWhen Nobody did what Anybody could have doneII. Pre-readingTelling the truth—Why do you like to laugh at?I like to laugh at cartoons,for they’re lovely and fun.I like to laugh at fairy tales. They are amusing and interesting.Many years ago there lived an Emperor who was so exceedingly fond of fine new clothes that he spent vast sums of money on dress. T o him clothes meant more than anything else in the world. He took no interest in his army, nor did he care to go to the theatre, or to drive about in his state coach, unless it was to display his new clothes. He had different robes for every single hour of the day.III. Reading1. Reading aloud to the recordingNow please listen and read aloud to the recording of the text NONVERBAL HUMOUR. Pay attention to the pronunciation of each word and the pauses between the thought groups. I will play the tape twice and you shall read aloud twice, too.2. Reading and underliningNext you are to read and underline all the useful expressions or collocations in the passage. Copy them to your notebook after class as homework.3. Reading to identify the topic sentence of each paragrapSkim the text and identify the topic sentence of each paragraph. You may find it either at the beginning, the middle or the end of the paragraph.4. Reading and transferring informationAs you have read the text times, you can surely tell which sentences are difficult to understand. Now put your questions concerning the difficult points to me the teacher. IV. Closing downClosing down by doing exercisesTo end the lesson you are to do the comprehending exercises No. 1and 2 on pages 18 and 19.Closing down by watching a silent movie by Charlie ChaplinDo you like watching movies? Do you like humourous movies? Now let’s watch a silenthumourous movie by Charlie Chaplin. It’s Charlie Chaplin's fi rst film: Making a Living Closing down by reading about Charlie ChaplinTo end the period we shall read an article about Charlie Chaplin. Now look at the screen and read it aloud with me.。
商务英语大赛 商业计划书
商务英语大赛 商业计划书Subject: Business English Competition - Business Plan PresentationDear Judges and Fellow Participants,I am thrilled to present my business plan as part of the Business English Competition. My proposal aims to address a significant market need and capitalize on emerging trends in the industry. I have carefully crafted this plan to demonstrate the viability, sustainability, and profitability of the business idea.The business plan encompasses a comprehensive analysis of the market, target audience, competition, financial projections, marketing strategy, and operational framework. Through meticulous research and strategic planning, I have outlined a roadmap for success and growth.I believe that my business plan embodies innovation, creativity, and a deep understanding of the market dynamics. It is designed to not only meet the needs of the customers but also to create value and generate sustainable revenue streams.I am excited to present my business plan to the esteemed panel of judges and my fellow participants. I look forward to the opportunity to showcase my entrepreneurial vision, critical thinking skills, and strategic acumen in this competition.Thank you for considering my entry, and I am eager to engage in constructive feedback and discussions to further refine and enhance my business plan.Best regards,[Your Name]。
新编剑桥商务英语module-4教学内容
mailshots TV commercials
word of mouth brochures,
Sample
newspaper adverts banners
spam
1. Pizza delivery firms often do _m__a_il_s_h_o_ts_ in the local area. It’s cheap but lots of people probably throw the leaflet away.
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.
Module 4
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
剑桥商务英语 4 授课计划书
2007 — 2008 学年第 2 学期授课计划系（部门）教研室英语专业教研室课程名称课程代码课程类别总学时总学分讲授学时实践学时授课教师辅导教师无授课班级采用教材/参考书《新编剑桥商务英语中级》（第二版）编著者Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones 出版社英国Summertown出版社授权，经济科学出版社出版教研室主任签名：年月日系主任签名：年月日周次星期授课内容（章节，主要内容）教学形式学时备注1 一Introduction 讲授+实践 2二Unit 7a Injuries at work. 讲授+实践 2四Unit 7a How safe is your workplace? 讲授+实践 22 一Unit 7a Self–study and Exam practice 讲授+实践 2 二Case Study 讲授+实践 2 四Unit 7b Know your rights. 讲授+实践 23 一Unit 7b Problems at work. 讲授+实践 2 二Unit 7b Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 24 一Step into Business world unit 16 讲授+实践 2 二Exam Focus: Speaking 讲授+实践 2 四Unit 8a Claiming expenses 讲授+实践5 一Unit 8a A new expenses claims system 讲授+实践 2 二Unit 8a Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 26 一Unit 8b Airline services 讲授+实践 2二Unit 8b Flying high with cheap frills 讲授+实践 2 四Unit 8b Self–study and Exam practice 讲授+实践 2 7 一Case Study 讲授+实践 2二Step into Business world unit 17 讲授+实践 2 四Exam Focus: Reading 讲授+实践 2 8 一Sample Test—Preliminary 讲授+实践 2二Sample Test—Explaining 讲授+实践 2 四Unit 9a Benefits & How flexible benefits work? 讲授+实践 2 9 一Unit 9a The advantages of flexible benefits 讲授+实践 2二Unit 9a Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 2 10 一Unit 9b The role of appraisals 讲授+实践 2二Unit 9b Monitoring performance 讲授+实践 2 四Unit 9b Self–study and Exam practice 讲授+实践 2 11 一Case Study 讲授+实践 2二Step into Business world unit 18 讲授+实践 2 四Exam Focus: Writing 讲授+实践 2 12 一Unit 10a The marketing mix 讲授+实践 2二Unit 10a Promotions that failed 讲授+实践 2 四Unit 10a Self–study and Exam practice 讲授+实践 2 13 一Case Study 讲授+实践 2二Unit 10b Choosing the right product 讲授+实践 2 四Unit 10b Entering the market 讲授+实践 2 14 一Unit 10b Self–study and Exam practice 讲授+实践 2二Case Study 讲授+实践 2 四Step into Business world unit 19 讲授+实践 2 15 一Exam Focus: Listening 讲授+实践 2二Sample Test—Vantage 讲授+实践 2 四Sample Test—Explaining 讲授+实践 2 16 一Step into Business world unit 20 讲授+实践 2二Revision of Units 7-10&revision for the final exam 讲授+实践 2 四Speaking test 讲授+实践 2考核形式：考试课程成绩：总评成绩= 期末考试成绩（80 %）+ 平时成绩（ 20%）。
经典剑桥商务英语4-Unit-7-case-study--KGV-Europe.ppt
40 pounds per month
• The reason that why people more likely to buy goods from medium-sized stores.
• high rent
• renovation
• other costs
18 ~ 25： dance music 35% pop/rock 30%
CASE STUDY
KGV Europe
Managers List
• Managing Director---------------------Mike • Secretary--------------------------------May • Financial Director --------------------Hanna • Advertising Department Director -----Linda • Marketing Department Director ----Trina • Marketing Department vice Director-------------
• We knew that our company is a traditional high-
street music retailer. We have 65 stores-eight of
these are megastores.
ቤተ መጻሕፍቲ ባይዱ
• 41-60
60 pounds per month
• 18-25
Daisy, Susan
The conference process
• 1. To analyse the latest investigation reports.
新编剑桥商务英语初级第4单元TPI 课件
Key Points
be（get） stuck：
在该文中意思是“被困住”。
stuck 是 stick的过去分词。 如： I was stuck in the traffic in London.
The little girl has been stuck in the elevator for 3 hours.
Key Points
flood the market 像洪水般充斥市场
flood 用作动词，含有比喻意义，表示“充 斥：以丰富或过多的东西充满”。
如： Cheap foreign goods are flooding the market.
Text Structure Analysis
Topic sentence The Fashion industry in Europe is facing its biggest crisis in recent history.
Useful Words and Expressions 1. import [im'pɔ:t, 'impɔ:t] 2. export [ik'spɔ:t, 'eks-, 'ekspɔ:t] 3. competitor [kəm'petitə] 4. wholesaler 5. warehouse 6. audio product 7. ban 8. fashion industry crisis
clothes
衣服、衣物
复数名词(无单数形式)，谓语动词用复数。意义与 clothing相近，但意义比较具体。其前不可加不定 冠词，也不可加数词，但可用 some，these， those， many，few 等词修饰。
新编剑桥商务英语Unit4专题培训课件
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Types of Advertising
• What’s the product or company? • Who will most likely be interested
in the ad? • In what way is it advertised? • What’s the purpose of each ad?
Types of Advertising
6. I suppose it’s good if you’re looking for a job locally and _n_e_w_s_p_a_p_e_r_a_d_v_e_r_t_s_ are relatively cheap.
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2007 — 2008 学年第 2 学期授课计划
系（部门）教研室英语专业教研室课程名称
课程代码课程类别
总学时总学分
讲授学时实践学时
授课教师辅导教师无
授课班级
采用教材/参考书《新编剑桥商务英语中级》（第二版）编著者Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones 出版社英国Summertown出版社授权，经济科学出版社出版
教研室主任签名：年月日系主任签名：年月日
周次星期授课内容（章节，主要内容）教学形式学时备注1 一Introduction 讲授+实践 2
二Unit 7a Injuries at work. 讲授+实践 2
四Unit 7a How safe is your workplace? 讲授+实践 2
2 一Unit 7a Self–study and Exam practice 讲授+实践 2 二Case Study 讲授+实践 2 四Unit 7b Know your rights. 讲授+实践 2
3 一Unit 7b Problems at work. 讲授+实践 2 二Unit 7b Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 2
4 一Step into Business world unit 16 讲授+实践 2 二Exam Focus: Speaking 讲授+实践 2 四Unit 8a Claiming expenses 讲授+实践
5 一Unit 8a A new expenses claims system 讲授+实践 2 二Unit 8a Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 2
6 一Unit 8b Airline services 讲授+实践 2
二Unit 8b Flying high with cheap frills 讲授+实践 2 四Unit 8b Self–study and Exam practice 讲授+实践 2 7 一Case Study 讲授+实践 2
二Step into Business world unit 17 讲授+实践 2 四Exam Focus: Reading 讲授+实践 2 8 一Sample Test—Preliminary 讲授+实践 2
二Sample Test—Explaining 讲授+实践 2 四Unit 9a Benefits & How flexible benefits work? 讲授+实践 2 9 一Unit 9a The advantages of flexible benefits 讲授+实践 2
二Unit 9a Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 2 10 一Unit 9b The role of appraisals 讲授+实践 2
二Unit 9b Monitoring performance 讲授+实践 2 四Unit 9b Self–study and Exam practice 讲授+实践 2 11 一Case Study 讲授+实践 2
二Step into Business world unit 18 讲授+实践 2 四Exam Focus: Writing 讲授+实践 2 12 一Unit 10a The marketing mix 讲授+实践 2
二Unit 10a Promotions that failed 讲授+实践 2 四Unit 10a Self–study and Exam practice 讲授+实践 2 13 一Case Study 讲授+实践 2
二Unit 10b Choosing the right product 讲授+实践 2 四Unit 10b Entering the market 讲授+实践 2 14 一Unit 10b Self–study and Exam practice 讲授+实践 2
二Case Study 讲授+实践 2 四Step into Business world unit 19 讲授+实践 2 15 一Exam Focus: Listening 讲授+实践 2
二Sample Test—Vantage 讲授+实践 2 四Sample Test—Explaining 讲授+实践 2 16 一Step into Business world unit 20 讲授+实践 2
二Revision of Units 7-10&revision for the final exam 讲授+实践 2 四Speaking test 讲授+实践 2
考核形式：考试
课程成绩：总评成绩= 期末考试成绩（80 %）+ 平时成绩（ 20%）。