Marketing and sales
英文简历市场主管MARKETINGANDSALESDIRECTOR
英文简历市场主管 MARKETING AND SALESDIRECTOR个人简介•姓名：XXX•性别：男•出生年月：XXXX年XX月•学历：本科•毕业院校：XXXX大学•专业：市场营销•工作经验：X年职业目标担任市场主管或销售总监，负责公司市场营销策略的规划与实施，提高公司产品在市场上的知名度和竞争力。
工作经历XXX有限公司担任市场部经理（XXXX年-XXXX年）工作内容•制定公司市场营销策略，包括品牌营销、促销活动、广告宣传等；•策划公司新产品上市方案，参与新产品研发和推广工作；•负责市场调研及数据分析，提供市场需求反馈给相关部门；•管理市场部团队，指导下属工作，完善工作流程，提高工作效率。
XXX有限公司担任销售经理（XXXX年-XXXX年）工作内容•负责公司销售业务的规划与执行，推进产品销售和市场份额的提升；•组织销售团队开拓新客户，拓展市场，提高业绩；•研究市场趋势，分析竞争对手，制定对策和方案；•负责销售报价，客户洽谈，签订合同及售后服务等。
教育背景XXX大学本科 | 市场营销 |XXXX年-XXXX年专业技能•具有市场营销相关的知识，能够制定和实施营销策略；•熟练掌握市场调研及分析方法，在数据统计和分析上具有较强能力；•具有良好的沟通能力和团队合作精神，能够带领团队完成工作任务；•能够熟练使用办公软件和熟练运用CRM系统等。
个人兴趣爱好•阅读市场营销类相关书籍；•参加市场营销相关的研讨会议，了解最新的市场趋势；•运动，是我减轻压力和保持身体健康的有效途径。
综合评价本人性格沉稳，有较强的工作责任心和团队合作能力。
在市场营销和销售经验方面有丰富的经验和专业知识，能够熟练制定和实施市场营销策略，推动企业销售和市场份额的提高。
同时，我了解最新的市场趋势和行业动态，善于学习和思考，能够不断总结和提升自己的工作能力。
公司职务名称大全
公司职务大全页脚内容3各类职位名称大全(中英文对照)Marketing and Sales(市场与销售部分）Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Sales Manager 销售经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Sales Assistant 销售助理Wholesale Buyer 批发采购员Tele-Interviewer 电话调查员Real Estate Appraiser 房地产评估师页脚内容4Marketing Consultant 市场顾问Marketing and Sales Director 市场与销售总监Market Research Analyst 市场调查分析员Manufacturer's Representative 厂家代表Director of Subsidiary Rights 分公司权利总监Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent 保险代理人页脚内容5Customer Manager 客户经理Vice-President of Marketing 市场副总裁Regional Customer Manager 地区客户经理Sales Administrator 销售主管Telemarketing Director 电话销售总监Advertising Manager 广告经理Travel Agent 旅行代办员Salesperson 销售员Telemarketer 电话销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员页脚内容6Real Estate Manager 房地产经理Real Estate Broker 房地产经纪人Purchasing Agent 采购代理Product Developer 产品开发Marketing Manager 市场经理Advertising Coordinator 广告协调员Advertising Assistant 广告助理Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表Computers and Mathematics(计算机部分)页脚内容7Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Project Manager 项目经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of InFORMation Services 信息服务主管页脚内容8Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员InFORMation Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员Human Resources（人力资源部分）Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理页脚内容9Employment Consultant 招募顾问Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员Recruiter 招聘人员Training Specialist 培训专员Vice-President of Human Resources 人力资源副总裁Assistant Vice-President of Human Resources 人力资源副总裁助理Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工顾问Training Coordinator 培训协调员页脚内容10Executive and Managerial(管理部分)Chief Executive Officer(CEO) 首席执行官Director of Operations 运营总监Vice-President 副总裁Branch Manager 部门经理Retail Store Manager 零售店经理HMO Product Manager 产品经理Operations Manager 操作经理Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员页脚内容11Management Consultant 管理顾问District Manager 市区经理Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 项目经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官页脚内容12General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品服务经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 服务经理页脚内容13Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理页脚内容14。
英语职位翻译
英语职位翻译-CAL-FENGHAI.-(YICAI)-Company One1Marketing and Sales(市场与销售部分)Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Sales Manager 销售经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Sales Assistant 销售助理Wholesale Buyer 批发采购员Tele-Interviewer 电话调查员Real Estate Appraiser 房地产评估师Marketing Consultant 市场顾问Marketing and Sales Director 市场与销售总监Market Research Analyst 市场调查分析员Manufacturer\'s Representative 厂家代表Director of Subsidiary Rights 分公司权利总监Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent 保险代理人Customer Manager 客户经理Vice-President of Marketing 市场副总裁Regional Customer Manager 地区客户经理Sales Administrator 销售主管Telemarketing Director 电话销售总监Advertising Manager 广告经理Travel Agent 旅行代办员Salesperson 销售员Telemarketer 电话销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员Real Estate Manager 房地产经理Real Estate Broker 房地产经纪人Purchasing Agent 采购代理Product Developer 产品开发Marketing Manager 市场经理Advertising Coordinator 广告协调员Advertising Assistant 广告助理Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表Computers and Mathematics(计算机部分) Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of InFORMation Services 信息服务主管Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员InFORMation Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员Human Resources（人力资源部分）Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理Employment Consultant 招募顾问Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员Recruiter 招聘人员Training Specialist 培训专员Vice-President of Human Resources 人力资源副总裁Assistant Vice-President of Human Resources 人力资源副总裁助理Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工顾问Training Coordinator 培训协调员Executive and Managerial(管理部分)Chief Executive Officer(CEO) 首席执行官Director of Operations 运营总监Vice-President 副总裁Branch Manager 部门经理Retail Store Manager 零售店经理HMO Product Manager 产品经理Operations Manager 操作经理Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员Management Consultant 管理顾问Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 项目经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品服务经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 服务经理Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理Manager(Non-Profit and Charities) 非盈利性慈善机构管理1.厂长、调度、总工这些职位的设置国内外不同，所以称谓上也很不同。
marketing sales 分工
marketing sales 分工【营销与销售分工】在商业运营中，营销和销售是两个关键的环节。
它们相互关联，但又有所区别。
为了使公司能够有效地运作并取得成功，理解营销和销售之间的关系以及如何分配工作职责是非常重要的。
一、理解营销与销售首先，我们需要明确什么是营销和销售。
简单来说，营销是一种策略，其目的是了解顾客的需求并创造产品或服务来满足这些需求。
而销售则是将这些产品或服务提供给顾客的过程。
二、营销与销售的关系虽然营销和销售有不同的职责，但它们是密切相关的。
营销为销售提供了必要的信息和支持，帮助销售人员更好地理解和满足客户的需求。
同时，销售也为营销提供了反馈，使营销人员能够调整策略，以更有效地吸引和服务客户。
三、营销与销售的分工1. 市场研究：这是营销的主要职责之一。
市场研究人员需要收集和分析数据，以了解市场需求、竞争对手情况以及行业趋势等信息。
这些信息对制定有效的营销策略至关重要。
2. 产品开发：根据市场研究的结果，营销团队需要参与产品的设计和开发，以确保产品能满足目标客户的需求。
3. 品牌建设：营销团队还需要负责塑造公司的品牌形象，包括制定品牌定位、建立品牌识别系统等。
4. 推广活动：营销部门通常负责策划和执行各种推广活动，如广告、公关活动、社交媒体营销等，以提高品牌知名度和吸引潜在客户。
5. 销售支持：营销团队还需要为销售人员提供必要的工具和支持，如销售手册、产品培训、销售演示材料等。
而对于销售部门，他们的主要职责则包括：1. 客户关系管理：销售人员需要与客户建立并保持良好的关系，以便更好地理解他们的需求，并提供相应的解决方案。
2. 销售过程管理：从寻找潜在客户到完成交易，销售人员需要管理整个销售过程，包括跟进客户、谈判价格、处理订单等。
3. 销售业绩评估：销售经理需要定期评估销售团队的表现，并根据结果进行调整和改进。
四、营销与销售的有效协作尽管营销和销售有各自的分工，但他们需要紧密合作才能实现公司的目标。
digital marketing and sales的岗位
digital marketing and sales的岗位
数字营销和销售的岗位涵盖了一系列与推广和销售相关的职责和技能。
以下是一些与数字营销和销售相关的常见岗位：
1. 数字营销经理：负责制定和执行数字营销策略，包括SEO、社交媒体营销、电子邮件营销、内容营销等。
2. 社交媒体经理：管理和推广企业的社交媒体账号，与受众互动，提高品牌知名度和在线销售。
3. 搜索引擎优化（SEO）专员：优化网站和在线内容，提高网
站在搜索引擎结果页面上的排名，吸引更多有机流量。
4. 内容营销经理：负责制定和执行内容营销策略，撰写和编辑博客文章、社交媒体帖子、电子邮件和其他营销材料。
5. 电子商务经理：负责管理和推广公司的电子商务业务，包括在线销售、客户服务和供应链管理。
6. 数字广告专员：负责管理和优化在线广告活动，包括搜索引擎广告、社交媒体广告和展示广告等。
7. 销售代表：负责拓展客户群体，与潜在客户沟通，进行销售和谈判。
8. 销售经理：负责管理销售团队，制定销售策略，设定销售目标，并监督销售活动。
9. 数据分析师：负责收集和分析市场和消费者数据，提供洞察和建议，以支持营销活动和销售决策。
10. 客户成功经理：负责与现有客户建立和维护关系，确保客户满意度和销售增长。
这些岗位在数字营销和销售领域中有不同的关注点和职责，但都有助于提高品牌知名度，增加销售和推动业务增长。
应聘职位名称——MarketingandSales（市场与销售部分）
应聘职位名称——MarketingandSales（市场与销售部分）第一篇：应聘职位名称—— Marketing and Sales(市场与销售部分)Account Manager 客户经理Account Representative 客户代表Ad Copywriter(Direct Mail)广告文撰写人Advertising Assistant 广告助理Advertising Coordinator 广告协调员Advertising Manager 广告经理Assistant Account Executive 客户管理助理Callback Representative 复查代表Director of Subsidiary Rights 分公司权利总监Insurance Agent 保险代理人Manufacturer's Representative 厂家代表Market Research Analyst 市场调查分析员Marketing and Sales Director 市场与销售总监Marketing Assistant 市场助理Marketing Consultant 市场顾问Marketing Director 市场总监Marketing Intern 市场实习Marketing Manager 市场经理Merchandising Manager 采购经理product Developer 产品开发purchasing Agent 采购代理 Real Estate Appraiser 房地产评估师Real Estate Broker 房地产经纪人Real Estate Manager 房地产经理Regional Account Manager 地区客户经理Regional Sales Manager 地区销售经理Retail Buyer 零售采购员Sales Administrator 销售主管Sales Assistant 销售助理Sales Executive 销售执行者Sales Manager 销售经理Sales Representative 销售代表Salesperson 销售员Senior Account Manager 高级客户经理Tele-Interviewer 电话调查员Telemarketer 电话销售员Telemarketing Director 电话销售总监Travel Agent 旅行代办员Vice-president of Marketing 市场副总裁Vice-president of Sales 销售副总裁Wholesale Buyer 批发采购员第二篇：应聘职位名称—— Human Resources（人力资源部分）Assistant personnel Officer 人事助理Assistant Vice-president of Human Resources 人力资源副总裁助理Benefits Coordinator 员工福利协调员Compensation Manager 薪酬经理Director of Human Resources 人力资源总监Employer Relations Representative 员工关系代表Employment Consultant 招募顾问Facility Manager 后勤经理Job placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员personnel Consultant 员工顾问personnel Manager 职员经理Recruiter 招聘人员Training Coordinator 培训协调员Training Specialist 培训专员Vice-president of Human Resources 人力资源副总裁第三篇：应聘职位名称—— Communications(传播业部分) Assistant Editor 编辑助理Associate Editor 助理编辑Author 作家Broadcast producer 广播制作人Columnist 专栏作家Copy Editor 文件编辑Correspondent 通讯记者Editor 编辑Editorial Director 编辑主任Events planner 活动策划Information Support Specialist 信息专员Journalist 新闻记者Managing Editor 执行编辑production Editor 制作编辑proofreader 校对public Relations Assistant 公共关系助理public Relations 公共关系publicist 广告员Radio Announcer 电台播音员Radio program Director 广播节目总监Reporter 记者Symposium Coordinator 研讨会协调员Television Director 电视导演Television producer 电视制片人Television production Engineer 电视制片工程师Translator 翻译员Typesetter 排字工人Writer 作者第四篇：应聘职位名称—— Technical （技术业部分）Aircraft Mechanic 航行器技工Aircraft pilot 飞行员Architect 建筑师Broadcast Technician 广播技术员Building Inspector 房屋验收Drafter 草图设计员Electrician 电学家Electronic Equipment Repairer 电子设备维修员Engineering Technician 工程技术员Landscape Architect 建筑师precision Inspector 精密度检查员QA Test Technician 质量检测技术员Quality Control Inspector 质量管理检查员Research and Development Technician 研究发展技术员Surveyor 测量员Technical Illustrator 技术讲解员Technical Instructor 技术指导讲师Technical Support Specialist 技术支持专员Telecommunications Consultant 电信业顾问第五篇：应聘职位名称—— Accounting and Finance(会计与财务部分)Accounting Assistant 会计助理Accounting Clerk 会计文员Accounting Manager 会计经理Accounting payable Clerk 应付帐款文员Accounts Receivable Clerk 应收帐款文员Actuarial Anaylst 保险分析员Assistant portfolio Manager 组合基金经理助理Audit Manager 审计经理Auditor 审计师Bank Administrator 银行事务管理员Bank Clerk 银行出纳Bank Treasurer 资金调拨Billing Clerk 票据文员Billing Supervisor 票据管理员Bookkeeper 档案管理Bookkeeping Clerk 档案管理助理Budget Analyst 预算分析Certified public Accountant 注册会计师Chief Financial Officer 首席财务官Collections Officer 收款负责人 Credit Analyst 信用分析Credit Manager 信用管理经理Financial Analyst 财务分析Financial Consultant 财务顾问Financial Manager 财务经理Financial planner 财务计划员Insurance Underwriter 保险承销商Junior Accountant 初级会计Loan Administrator 贷款管理员Loan Servicer 贷款服务Management Accountant 管理会计Mortgage Underwriter 抵抻保险员payroll Manager 工资经理Senior Accoutant 高级会计Staff Auditor 审计员Stock Broker 股票经纪人Tax Accountant 税务会计Tax Inspector 税务检查员Vice-president of Finance 财务副总裁Vice-president of Administration and Finance 财务行政副总裁。
Marketing-and-sales讲解学习
segment size and purchasing power are measuthe segment is large enough to be profitable
the segment can be reached efficiently
it is possible to develop a product or service for the segment
Corporate training
The training managers The trainees
Finding out what the customers want
The training managers were generally concerned with cost, administrative efficiency, and gathering feedback from the trainees.
LOGO
Marketing and sales
Contents
1 Finding out what the customers want
2
Marketing mix
3
Marketing plan
4
Conclusion
Finding out what the customers want
The obvious way to find out what the customers want is to ask them. However, defining the customer is not always easy.
Their expectations included:
(1) the satisfactory fulfillment of the specific needs and interests of the trainees, in order to meet their job requirements and/or personal wishes
英文简历(市场主管)MARKETINGANDSALESDIRECTOR
我，期待一个自我展示的平台某某某产品运营方向➢热爱并擅长协调、经营类工作。
关注用户的内容偏好，有基本的数据分析能力。
喜欢新技术、新产品，对互联网产品的运营有浓厚的兴趣和热情。
坚信好的互联网产品必将营造更美好的生活。
教育背景EDUCATION某某大学软件工程交互艺术硕士2013.9-2015.6GPA 3.6/4.0 班级排名2/26 专业排名4/50某某大学软件工程本科2009.9-2013.6GPA 3.5/4.0 班级排名3/28 专业排名6/57实习经历JOB EXPERIENCE产品实习生：优酷产品事业部2014.10-至今主要职责：优酷视频移动客户端产品策划工作。
•对竞品（腾讯视频、搜狐视频、爱奇艺）特别是个人页面进行SWOT分析。
策划个人页改版方案，并协调设计与技术实施。
改版后，用户使用个人页面的频率上升35%；•编写优酷视频移动端与今日头条、嘀嘀打车红包等第三方合作需求PRD，并跟进实施。
活动期间App周下载量提高40%，活跃用户提高50%；•编写优酷视频移动端与今日头条、嘀嘀打车红包等第三方合作需求PRD，并跟进实施。
活动期间App周下载量提高40%，活跃用户提高50%；项目策划实习生：携程业务事业部2014.4-2014.9主要职责：青少年海外交流及旅游项目策划和推广工作。
•深入了解目标市场，收集、分析行业数据，设计青少年国际交流产品；•分析流量数据结构，提供产品使用反馈，为技术部调整产品开发计划提供建议；•设计客服后台的功能和流程框架，推动技术部完成开发；•运营社交网络账号，策划线上活动等。
实践经历PRACTICAL EXPERIENCE全国“强生高校联盟”菁英挑战赛商业策划大赛2013.9-2013.12 全国第三北京市第一•统计产品的数据和优势，为团队的产品设计和商业模式的搭建提供数据支持•完成商业广告文案的策划和广告海报的制作•作为主讲人，带领最后的路演，并解答嘉宾问题。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Product
Specifications of the actual service, and how it relates to
die customers' needs and wants. The way your services are specified needs to make
(9) an approach to teaching that they regarded as too scholarly or, at the other extreme, the
instructor simply held informal 'chat' sessions (10) a lack of a planned pedagogical programme with objectives (11) a mismatch between the level of individual trainees and the rest of the group (i.e. the effect of mixed abilities on the effectiveness of the class) (12) lack of materials: students often finished the course with a flotsam of photocopies (13) homework either not assigned or assigned but not checked (14) a feeling among trainees that they had not made any progress (15) course content either unsuitable or irrelevant.
Competitor-orientated pricing
Marginal cost pricing
Full-cost pricing
USP
Variously called Unique Sales Proposition, Unique Selling
Proposition or Unique Selling Point. Your USP is what will attract potential customers and enable
1 Build share: here the LTO can invest to increase market share
2 Hold: here the LTO invests just enough to keep the SBU in its present position.
3 Harvest: here the LTO reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU.
Case study: Corporate training
Steve is an experienced corporate language trainer, he
was planning to set up his own training service in Paris.
The training managers
(1) the satisfactory fulfillment of the specific needs and interests of the trainees, in order to meet their job requirements and/or personal wishes (2) a training centre located near their company (within five miles) (3) a brochure about the LTO to distribute to their employees (4) value for money with competitive pricing (5) administrative efficiency on behalf of the LTO
Even a small LTO will have a portfolio, or range, of products. A well-known method for such planning is the Boston Consulting Group Matrix.
Business growth
4 Divest: the SBU can be divested by phasing it out or selling it in it order to use the resources elsewhere
Pricing
Market-orientated pricing
Four approaches to pricing
Task
◆ What are the segments that these courses are intended for? ◆ How are these segments defined? ◆ Is there any customer segment excluded by your current offers? ◆ If so, what is this segment and what are its characteristics? ◆ In particular what product/course/service could you develop to meet the requirements of this segment?
segment size and purchasing power are measurable
requirements
the segment is large enough to be profitable
the segment can be reached efficiently
it is possible to develop a product or service for the segment
(6) a flexible cancellation policy as attendance is often precluded by other professional
commitments of trainees (7) courses before 9.00 and after 18.00 preferred (i.e. out of working hours).
Marketing mix
There is also an additional set of Ps which are especially important for the kinds of services provided by LTOs.
people
process
packaging
physical evidence
Stars
Cash cows Question marks Dogs
High growth High share
SBU is likely to Generate enough Cash to be selfSustaining
Low growth High share
SBU can be used to Support other Business units
you to change more.
To ensure this, your USP really must be unique, providing
something that other providers do not, cannot, or will not offer.
Task
Pricing is important, as ft can make the difference between success and failure in selling a product, and making a profit.
LOGO
Marketing and sales
Contents
1
Finding out what the customers want
2
Marketing mix
3
Marketing plan
4
Conclusion
Finding out what the customers want
The obvious way to find out what the customers
High
STAR
QUESTION MARK
Low
CASH COW
DOG
High
Low
Relative position (market share) Boston matrix (Boston Consulting Group)
Product portfolio
The characteristics of four categories of SBUs.
Segmentation
There are several requirements for successful segmentation
members of the segment are the same or very similar there are differences between segments
:
Contents
1
Finding out what the customers want