广告的利弊

广告的利与弊
1．advantages:
With the development of material prosperity, advertisements have become more and more important in our daily life.
随着物质生活的日益繁荣，广告在我们的日常生活中变得越来越重要。

Advertisements give latest information about products.
广告给我们带来关于产品的最新信息。

If there were no advertising, consumers could not know about goods in their local shops.
如果没有广告，消费者对当地商店所卖的货物会一无所知。

Advertising helps sell to a bigger market.
广告可以帮助扩大市场。

Therefore, as more goods are sold they are cheaper.
结果货物卖得越多，价格也就越便宜。

Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
广告还可以为报纸，杂志，无线电台以及电视台提供资金。

In today's world, advertising is not only necessary but also helpful.
在今天的世界里，广告不仅必不可少，而且还很有益处。

China is now thick with commercials and advertisements, which do many important things for society. First of all they convey business information. Another use of advertisements is to make the public interested in what manufacturers want to sell.
中国现在已经沉浸在商业活动和广告活动中，这些都对社会起着重要的作用。

首先他们传达商业信息广告的另一个作用就是让民众对要买的产品产生兴趣。

Advert isement provide people with a lot of information concerned with people’s daily lives, such as different products, houses to rent and job opportunities.
广告为人们提供了大量的和我们日常生活有关的信息，例如各种产品、房屋出租、工作机会等。

As far as I’m concerned, I am in favor of ads because most o f them are interesting and informative.
就我而言，我赞成广告，因为大部分广告很有趣而且包含很多有用的知识。

Without advertisements, newspapers, commercial radios and television companies could not survive.
没有广告，报业、商业电台、电视公司就无法生存。

2．Disadvantages:
But there are also some opinions against advertising.
不过也有一些反对广告的意见。

Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed.
有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。

他们制造出一种人们对商品需求的氛围，而实际上并没有多少人真正需要这些商品。

Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the environments.
而且广告给商品增加了成本费。

再说它们看起来也不美，并且破坏视觉环境。

It is because advertisements have powerful influence that the profiteer often tricks the public by them. His bread, in truth, is made with soy flour, while he advertises it as white bread.
因为广告拥有巨大的影响使得获利者通过他们欺骗群众。

事实上，如果他们的用大豆粉作出的面包，而广告说成白面包。

Moreover, surplus advertisements have interfered in people’s normal life. Every ten minutes a television program will be interrupted by commercials for a couple of minutes, which ruin good movies and exciting television shows.
而且，大量的广告已经干涉了人们的正常生活，每隔十分钟电视节目就会被商业行为打断几分钟，这些毁坏了好的电影和高质量的电视节目。

Worse still, some profiteers advertise their goods by means of dirty pictur es to poison people’s minds.
更糟的是，一些牟利者通过一些低级的画片传扬他们的产品，毒害了人们的思想。

Those vulgar advertisements spread a kind of money-worship and some other unhealthy ideas around us.
那些粗俗的广告向人们传播金钱崇拜和一些不健康的思想。

Advertisements, in fact, have begun to dominate our daily life.
广告实际上已经开始主宰我们的日常生活。

Advertisements are misleading and cheating. They are filled with flowery phrases and empty promises.
广告起误导作用，并具有欺骗性。

广告中充满着华丽的词语和空洞的诺言。

Advertising encourages consumers to “keep up with the Joneses”, namely, it creates an acquisitiv e society and a demand for material things.
广告鼓励消费者攀比，换句话说，广告创造出一个渴望获取的社会及对物质的需求。

Nowadays TV programs are full of commercials which can cause a lot of troubles sometimes.
今天电视节目中充斥着商业广告，这有时会给人们带来很多麻烦。

Advertisements try to persuade people to buy things which they don’t really want or need.
广告试图劝说人们购买他们实际上不需要的东西。

These problems cannot be ignored.
这些问题不能够被忽略.
3．Solution:
The best way to solve the problems is to make laws in consumers’ interests.
最好的解决方法就是为消费者利益指定法律。

According to the laws, advertisements must be completely truthful and healthy.
根据法律，广告必须是完全真实和健康的。

Let good advertisements facilitate communication between business people and the public, and help keep the business world moving.
让好的广告设施让商业人群和民众进行沟通，帮助保持商业世界的运行。

Since we cannot expect to get rid of ads in a market economy, the only thing to do is to learn how to live with ads.
我们既然在市场经济中无法摆脱广告，那么唯一要做的就是学会和广告共存。