BEC高级商务英语考试模拟训练题及答案

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BEC商务英语(高级)口语模拟试卷46(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷46(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷46(题后含答案及解析)题型有: 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1.In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Career development: the importance of work experience in applying for a new jobB Business strategy: the importance of quality in maintaining a competitive edgeC Travel: how to respond effectively to differences in business customs on business trip in a foreign country正确答案:A. Career development: the importance of work experience in applying for a new job Work experience is a clear trend of applicant’s past work. It reveals one’s career goal. If one’s past work is like all steps forward, it means this applicant has a clear career path and self-motivation. Besides, limited work experience could mean loyalty to one’s form, to some extent.B. Business strategy: the importance of quality in maintaining a competitive edge The product quality is very important to an enterprise. It is the core value of competition. Ifone company sells product with low quality, customers would never come back. Thus, it would lead to loss of market share. C. Travel: how to respond effectively to differences in business customs on business trip in a foreign countryLearning some foreign languages is the first step to do international business. Good deal results from sound communicatioa Due to cultural differences, it’s better to learn some business etiquette and manners. Etiquette, manners, and cross cultural, or intercultural communication have become critical elements required for all international and global business executives, managers, and employees. As international, multinational, transnational, multi domestic, and global business continues to expand and bring people closer, the most important element of successful business outcomes may be the appreciation and respect for regional, country, and cultural differences—known as cultural diversity.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an exampleof which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss, and decide together:why poor time management can become a major problem in companieswhat procedures could be adopted to ensure that time is managed effectively.正确答案:why poor time management can become a major problem in companyWhen time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. Poor time management could due to the simple fact that they often neglect the ordering of priorities and task is treated on an equal basis, even if it is a very urgent task.what procedures could be adopted to ensure that time is managed effectivelyFirst, we should make all the staff members realize how important effective time management is to our company. Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not. The top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to.。

BEC商务英语(高级)写作模拟试卷125(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷125(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷125(题后含答案及解析)题型有:1. PART ONE 2. PART TWOPART ONE1.The chart below shows the increase in a country’s industrial output from 2009 to 2011, according to type of ing the information from the chart, write a short report comparing the annual percentage increases in industrial output in the three categories of industry during the period.Write 120-140 words.正确答案:IntroductionAs requested, we are providing you our report about the industrial output from Vietnam during the year 2009 till 2002.FindingsState-owned industry has slightly risen from 11% to 13% and stable for the last two years. The none-state industry started close to 20% and has fallen now to 18%. Foreign-invested industry was at 2000 similair as the state-owned industry. However the output has fallen deeply at the year 2002 but it strengthened in an outstanding turn over at the year 2002. Furthermore with the output from 2002 the losses from 2001 are completely covered.ConclusionGenerally it can been said that the industrial output from Vietnam is on a good way. In special the state owned and foreign industry.RecomendationIt is recommended that on deeper examination in the non-state industry is necessary to find out why the output has decreased. Furthermore we should reconsider our investment policy in the foreign invested industry.PART TWO2.One of your biggest customers recently started purchasing from a competitor instead of from your organisation, and your Managing Director has asked you to investigate the reasons for this. Write your report for the Managing Director: explaining how you investigated the reasons giving details of what you discovered suggesting a way of dealing with the situation.正确答案:We are going to Lose one of our Biggest Customer IntroductionThe aim of this report is to analyse the current situation with the danger of losing one of our biggest customer and give some reasons why this has happened. The report also Includes recommendations to deal with this situation.Reasons for the SituationThe reasons for this situation seem to be heavy. We had been asked for claryfication and rather we went to the chairman of the company to ask some questions. What we found was that competitors offered better conditions as we did. This can be attributed to the fact that the quality of the products is different.Moreover, the particular customer has had delivery problems and trubles with the service. This referers to a weak experience in the past and it seems unlikely for the convidence between business partners. We therefore have to find a solution how to improve the relationship for thefuture.RecommendationsThe competition in this sector is strong. We should therefore consider a special training in providing the company and its service. In addition, we should make an annual survey with customers to see how satisfied they are with our current service. To summarize I think that the future prospects are promising.Your comments on the above report would be very welcome.3.An international business magazine recently published an article about your company. However, the article contained a number of errors and was quite negative about your company, so your line manager has asked you to write to the editor of the magazine. Write a letter to the editor of the magazine: describing the errors that the article contained presenting a detailed defence of the company suggesting what you would like the editor to do.正确答案:Dear Sir/MadamWe are writing to complain about your recent article, released on April 10, concerning our company. In our view, the article was disappointing because of the mistakes it contained, which we mention in the next paragraph. Afterwards, we would like to give you our opinion concerning those misleadings. Last but not least, some recommendations to correct the errors.First of all, we would like to outline the wrong informations you wrote in your article which were the sales figures, the environmental protection, the outlook and the redundancies.The article reports about a decrease in our sales. However, our Chairman during his last conference said that the sales doubled. What is more, the article mentioned a non-environmental protection from our enterprise, which is disappointing because we have been taking care about this topic, in fact, we recycle almost all our materials and have recently installed solar panels in our factories.Nevertheless, our perspectives are optimistic and not negative as stated in the article. Moreover, we are going to expand our business, opening two new warehouses and recruiting new staff and not, as you wrote, make redundant people.Finally, we hope that the article will be rettified because of the reasons mentioned before.We are looking forward to receiving from you also a letter of excuses.Yours faithfully4.Your company’s sales have been falling significantly. The Managing Director believes that the current marketing strategy is inadequate and needs revising. You have been asked to write a proposal for a new marketing strategy. Write your proposal for the Managing Director: explaining what is wrong with the current marketing strategy outlining some ideas for a new marketing strategy giving reasons why these ideas would be effective.正确答案:Proposal for a new marketing strategyIntroductionThis proposal suggests some ideas for revision of our current marketing strategy, with the aim to boost our company’s sales.FindingsThe fact that our sodas have fallen significantly over the last three monts requires an urgent action. Our sales team has already taken some measures: at the start of March, when noticed first signs of falling, they gave adiscount to some categories of customers, especially the ones highly affected by the curent economic crisis. However, that has not given any result yet.However, the current situation is not the only factor causing the fail. Our marketing strategy also has to be considered and adjusted to the changed conditions. When we defined it, during the 2009 Business plan preparation (which was last summer), the market research done by our leading agency of such type indicated a need for premium products development. This is why we targeted new consumer groups, i.e. ones with high income, and all the consequent marketing activities aimed to attract this specific group.According to my opinion, the current marketing strategy does not fit with the current situation.RecommendationWe should organize a new market research, which woud give us an idea on our customers and consumers’needs in this particular moment. There are strong indications that the picture will significanty differ from the previous one, i.e. that they would rather go for cheaper products: The next phase would be to start with multiple promotions, targeted to different groups of consumers, e.g. children, students, etc. We should employ TV advertising as a main channel, since it is the most popular one. In addition with that, promotion-related events should be organized in all bigger cities. I recommend also our presence at concerts and music shows.CONCLUSIONIn conclusion, there is a need to revise our marketing strategy towards “value” products. That would at least keep our sales volume at the same level, of course if we support the process effectively. In addition, we will enhance our public image by better understanding of our consumers’ concerns.For that reason, I strongly recommend to implement the changes as soon as possible.。

BEC商务英语(高级)口语模拟试卷25(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷25(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷25(题后含答案及解析)题型有:1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)In this part of the test,you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute-You have one minute to prepare your ideas. 1. A.Product package:the importance of packaging products appropriatelyB.Staff management:how to achieve and maintain high motivation among workforceC.Development objectives:hour to set objectives for the company正确答案:解析:A.Product package:the importance of packaging products appropriately In recent times,numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must pertorm many sales tasks-from attracting attention,to describing the product,to making the sale.Companies are realizing the power of good packaging to create instant consumer recognmon of the company or brand.B.Staff management:how to achieve and maintain high motivation among workforce Employees tend to be more satisfied with their jobs if they are provided(1)compensation that is aligned with their performance,(2)job security,(3)a flexible work schedule,and(4)employee involvement programs.Firms should offer job security,compensation that is tied to employee perfonnance,more flexible work schedules,and more employee inyolvement programs.To the extent that job satisfaction can motivate employees to improve their performance,firms may be able to a higher production level by providing greater job satisfaction.C.Development Objectives:how to set objectives for the company SMART illustrates the 5 characteristics of an efficient objective;it stands for Specific-Measurable-Attainable-Relevant-Timely.1.Be SPECIFIC!When it comes of business planning.“specific”illustrates a situation that is easily identified and understood.It is usually linked to some mathematical determinant that imprints a specific character to a given action:most common determinants are numbers,ratios and fractions,percentages,frequencies.In this case;being “specific”means being “precise”.2.Be MEASUR ABLE!When we say that an objective,a goal,must be measurable,we mean there is a stringent need to have the possibility to measure,to track the action(s) associated with the given objective.3.Be ATTAINABLE!It is understood that each leader will want his/her company/unit togive outstanding performances;this is the spirit of competition and such thinking is much needeck However,when setting objectives,one should deeply analyze first the factors determining the success or failure of these objectives.4.Be RELEV ANT!The quality of an objective to be” relevant” refers to setting appropriate objectives for a given individual or team:you need to think if they can truly do something about it or is it irrelevant for the job they perfornL 5.Be TIMEL Y!Any usable and performable objective must have a clear timetable of when it should start and/or when it should end.Without having a timeframe specified,it is practically impossible to say if the objective is met or not.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.In this part of the test,you are given a discussion topic.You have 30 seconds to look at the task prompt,an example of which is below,and then about three minutes to discuss the topic with your partner.After that,the examiner will ask you more questions related to the topic.1. Your company has found that ineffective time management is one of the major problem areas throughout the workforce.You have been asked to put forwardsome suggestions for improving the situation.Discuss,and decide together:?why poor time management can become a major problem in companies ?what procedures could be adopted to ensure that time is managed effectively.?why poor time management can become a major problem in company When time is not well planned within a company,they usually do not allocate blocks of time to specified tasks.They do not have a definite idea of when they should complete a certain task.Poor time management could due to the simple fact that they often neglect the ordering of priorities and task is treated on an equal basis,even if it is a very urgent task.?what procedures could be adopted to ensure that time is managed effectively First.we should make a11 the staff members realize how important effective time management is to our company.Another thing we can do is to make all the managers,or even every staff member,come up with a job description of their own.In this way,they can be pretty sure about what they are responsible for and what they are not.The top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to.正确答案:。

bec高级模拟试题及答案解析

bec高级模拟试题及答案解析

bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、阅读理解1. 阅读以下短文,回答以下问题。

The rise of digital technology has revolutionized the way we work, learn, and interact. With the advent of the internet, smartphones, and social media, the world has become more connected than ever before. This connectivity has led to a surge in the demand for digital skills, making it essential for individuals to adapt and learn new technologies to stay competitive in the job market.Question 1: What has been the impact of digital technology on our daily lives?A) It has made us more isolated.B) It has increased our connectivity.C) It has decreased our productivity.D) It has made communication more difficult.Answer: B) It has increased our connectivity.解析:短文中提到了数字技术的出现使我们的工作和生活方式发生了革命性的变化,特别是互联网、智能手机和社交媒体的出现,使得世界比以往任何时候都更加紧密相连。

因此,正确答案是B。

2. 阅读以下短文,回答以下问题。

BEC商务英语(高级)口语模拟试卷50(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷50(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷50(题后含答案及解析)题型有:1. Be SPECIFIC! When it comes of business planning, “specific”illustrates a situation that is easily identified and understood. It is usually linked to some mathematical determinant that imprints a specific character to a given action: most common determinants are numbers, ratios and fractions, percentages, frequencies. In this case, being “specific”means being “precise”.2. Be MEASURABLE! When we say that an objective, a goal, must be measurable, we mean there is a stringent need to have the possibility to measure, to track the action(s) associated with the given objective.3. Be ATTAINABLE! It is understood that each leader will want his/her company / unit to give outstanding performances) this is the spirit of competition and such thinking is much needed. However, when setting objectives, one should deeply analyze first the factors determining the success or failure of these objectives.4. Be RELEV ANT! The quality of an objective to be “relevant” refers to setting appropriate objectives for a given individual or team: you need to think if they can truly do something about it or is it irrelevant for the job they perform.5. Be TIMELY! Any usable and performable objective must have a clear timetable of when it should start and/or when it should end. Without having a timeframe specified, it is practically impossible to say if the objective is met or not.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates. Customer InvolvementYour company has decided to try to increase customer involvement in the range and quality of its products. You have been asked to consider how this could be done. Discuss, and decide together:how customers’opinion of products can be obtained most effectivelywhat use a company should make of information provided by customers.For three candidates Employee of the Year AwardYour company has decided to introduce an Employee of the Year Award. You have been given the task of organising this scheme. Discuss, and decide together:what criteria should be used to select the winnerwhich people inside and outside the company should be asked to help choose the winnerwhat kinds of rev/ards would be most suitable for the winner.正确答案:For Two CandidatesCustomer Involvement how customers’ opinion of products can be obtained most effectivelyTo set up a specific channel for customers to pose up their suggestions, for example, email address or telephone) to set up a customer team, to evaluate their suggestions and recommendations, and put it into use.what use a company should make of information provided by customersIt’s better to evaluate the feasibility of suggestions and information provided by customers. If it is feasible, it could be put into use in a small scale for experiment. If it is successful, then it could be used in a large scale.For Three Candidates Employee of the Year Award what criteria should be used to select the winner Professional skills, improvement in one’s position, and relations among staff could be criteria for the award. which people inside and outside the company should be asked to help choose the winner It’s better to invite managers from all levels within the company, as well as customer representatives, for it will make them feel involved in the company. what kinds of rewards would be most suitable for the winnerOne-week holiday with family sponsored by company, and two-month training opportunity could be best.。

bec高级模拟试题及答案解析

bec高级模拟试题及答案解析

bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、听力部分1. 根据对话,以下哪项是正确的?A. 会议将在下午三点开始。

B. 会议将在上午十一点结束。

C. 会议将在下午三点结束。

D. 会议将在上午十一点开始。

答案:A解析:对话中提到了会议的开始时间是下午三点,没有提及结束时间。

2. 根据对话,男士建议女士采取什么行动?A. 重新安排会议。

B. 推迟会议。

C. 取消会议。

D. 立即参加会议。

答案:B解析:男士提到了由于某些原因,建议女士推迟会议。

二、阅读部分1. 根据文章内容,以下哪项不是公司今年的主要目标?A. 提高市场份额。

B. 增加产品线。

C. 减少员工数量。

D. 扩大国际市场。

答案:C解析:文章中提到了公司今年的主要目标包括提高市场份额、增加产品线和扩大国际市场,但没有提到减少员工数量。

2. 文章中提到的新产品开发策略是什么?A. 快速迭代。

B. 长期研究。

C. 市场调研。

D. 技术引进。

答案:A解析:文章中提到公司将采取快速迭代的策略来开发新产品,以快速响应市场变化。

三、写作部分1. 根据题目要求,写一封商务邮件,询问产品报价。

答案:(略)解析:商务邮件需要包含问候语、自我介绍、询问目的、结束语等要素,同时要注意语气的礼貌和正式。

2. 根据题目要求,写一份市场分析报告摘要。

答案:(略)解析:市场分析报告摘要应包括市场概况、主要竞争对手分析、市场趋势预测等内容,语言要简洁明了。

四、口语部分1. 描述一次商务会议的经历,并说明会议的结果。

答案:(略)解析:回答时要注意使用过去时态,描述会议的过程和结果,同时可以加入个人的感受和看法。

2. 讨论并提出改进公司内部沟通的方法。

答案:(略)解析:讨论时可以提出多种沟通工具和方法,如电子邮件、会议、内部通讯软件等,并说明每种方法的优缺点。

请注意:以上答案和解析仅为示例,实际题目和答案应根据具体模拟试题内容进行编写。

剑桥商务英语高级BEC模拟试题及答案

剑桥商务英语高级BEC模拟试题及答案

剑桥商务英语高级BEC模拟试题及答案剑桥商务英语高级BEC模拟试题及答案Keep conscience clear,then never fear.以下是店铺为大家搜索整理的剑桥商务英语高级BEC模拟试题及答案,希望能给大家带来帮助!Read the text about career-planning services.Choose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating , as a result of which traditional career plans will be of very limited use. (11)_____ They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already account for about half the workforce. (12)______ We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13)_____ Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting out alternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14)_____ Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.0 A B C D E F G HA This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of becoming one of the.D this is a summary of one’s personal learning needs andan action plan to meet them.E Consequently, they must now accommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.参考答案:9 B 10 A 11E 12C 13D 14F9.本段是说在职业生涯中设立一个单独的目标的'影响。

BEC商务英语(高级)写作模拟试卷121(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷121(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷121(题后含答案及解析)题型有:1. PART ONE 2. PART TWOPART ONE1.- A survey has recently been conducted by the Product Department, and the bar charts below compare the output of two workshops of an European company in 2009 and 2010.- Using the information from the bar charts, write a short report describing the changes in 2009 and 2010.- Write 120-140 words.正确答案:Report: Output of two workshops in an European country’s company in 2009 and 2010 The purpose of this report is to compare the output of two workshops of an European company between 2009 and 2010.Workshop A had an output of 20 million pieces in the first quarter of 2009, with a rise in the second, but the output decreased in both the third and fourth quarter. The situation in 2010 was similar to that of 2009, with a stable output of a little under 25 million pieces quarterly throughout the year.Workshop B had a better beginning of 30 million pieces in the first quarter of 2009, but dropped in the second. However, it showed a positive sign again in the last two quarters. It continued its increase in 2010, with a sharp rise in the fourth quarter to about 40 million pieces. From the bar charts, we may conclude that workshop A was more stable in its output while workshop B was rising recently.解析:题目要求写一则关于欧洲某公司两车间在2009年和2010年两年间的产量情况。

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BEC高级商务英语考试模拟训练题及答案BEC高级商务英语考试模拟训练题及答案A good friend is my nearest relation.以下是店铺为大家搜索整理的BEC高级商务英语考试模拟训练题及答案,希望能给大家带来帮助!The Negotiating T ableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitchyour look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al elsefails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。

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