商务英语高级阅读模拟试题精讲(2)
商务英语高级BEC阅读在线模拟考试题
商务英语高级BEC阅读在线模拟考试题商务英语高级BEC阅读在线模拟考试题Birth is much, but breeding is more.以下是店铺为大家搜索整理的商务英语高级BEC阅读在线模拟考试题，希望能给大家带来帮助!降息不是解决信贷市场动荡的办法亿万富翁基金经理雷伊o戴利奥(Ray Dalio)表示，降息不是解决目前信贷市场动荡问题的方法。
戴利奥是最近数月为美国联邦储备委员会(Federal Reserve)提供建议的专家之一。
Ray Dalio, the billionaire fund manager who was among the experts to advise the US Federal Reserve in recent months, has said interest rate cuts are not the solution to the turmoil in the credit markets.基金公司Bridgewater Associates创始人和首席财务官戴利奥表示，实际上，长期解决方法将涉及汇率政策--比如中国人民币升值--以解决美国的贸易失衡问题。
Rather, Mr Dalio, founder and chief investment officer of money manager Bridgewater Associates, said the longer-term solution would involve currency policies - such as a revaluation of the Chinese renminbi - to address the US’s trade imbalance."我们当前的信贷问题是国际收支问题的另一个方面，"他向英国《金融时报》表示："这个世界一直充斥着流动性，资金不断从国外涌入，大量资金不得不迅速投资到位。
剑桥商务英语BEC高级阅读题精讲
剑桥商务英语BEC高级阅读题精讲为了让大家更好的准备商务英语BEC考试，给大家了商务英语BEC高级阅读题精讲,下面就和大家提供，来欣赏一下吧。
Read the article below about expanding a retail business. Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0)Should you open a second branch?Choosing to expand your business by opening a secondlocation can be one of the best decisions you’ll ever (0), or one of the worst. Before you (21) at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.Firstly – your cash flow. Like starting up any business, a second location (22) a large initial investment and usually take s a long time to turn a profit. Look at your firm’s aounts carefully. If these (23) that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.Secondly –your personnel and systems. If you don’t havea management team (24) place already, you should probably think about establishing one before opening a second branch. The same (25) in the case of operating systems and controls.The better organized your business now, the better organized your second location will be, too.Also, you need to think about your market. Is your current site doing as much business as it can (26), or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27) thatjust because your business is suessful in one town, it will immediately sueed in a (28) munity. Research your potential markets before setting up shop, and (29) your new branch to answer the specific needs of these markets.Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30) so much work that you can’t honour your mitments.Example :A haveB decideC doD make0 A B C D21 A arrive B e C reach D approach22 A contains B includes C involves D consists23 A tell B present C show D exhibit24 A at B in C by D to25 A applies B refers C concerns D relates26 A deal B hold C handle D cope27 A assume B trust C rely D count28 A connecting B neighbouring C surrounding D matching29 A invent B amend C design D innovate30 A through B up C down D onRead the text of the job advertisement below.In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .The exercise begins with two examples, (0) and (00) .Example :MERCIAL DITECTOR REQUIRED0 We are a dynamic and ambitious food manufacturer supplying the grocery sector00 and are entering an extremely exciting period of new change as we focus on our41 strategy how to achieve market leadership. We are at present seeking a new42 mercial director. If you are the type of a person who can demonstrate the43 energy and insight to drive a business forward looking as part of a team, this may44 well be the perfect opening for you. We need appoint a mitted professional who45 wil l assume full responsibility for the pany’s entire mercial operation. The46 mercial director will have report directly to the general manager and will be47 expected to provide with both leadership and hands-on coaching to the staff. This48 high-profile role will involve in the implementing and developing of mercial49 strategies that will make maximize the profitable growth of the pany. The50 person appointed will already have demonstrated sure suess at a senior51 mercial level for a minimum of three years time in a food manufacturing52 pany and will possess exceptional leadership qualities and mercial skills.0 Lack of self-confidence will put you at a disadvantage ina negotiation .0 A B C D E1. This pany has been involved in diversifying its business activities.2. Although this pany is doing well, it has a number of internal difficulties to deal with3. This pany has reduced the profits it makes on individual items4. One statistic is a less aurate guide to this pany’s performance than another5. The conditions which have helped this pany are likely to be less favourable in the future6. This pany’s share price has been extremely volatile over the last twelve months7. This pany is likely to be the subject of a takeover bid in the near future8. This pany’s performance exemplifies a widely heldbeliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the ine received from the disposal of several of the pany’s subsidiaries. T he underlying 8% rise in operating profits is a more realistic gauge of the pany’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the pany will be able to sustain growth for the foreseeablefut5ure. The share price has varied little during the course of the year and now stands at ￡ 6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first sixmonths of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not plete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology panies are fighting back and Usertech is one of them . What has renewed excitement in the pany is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . The pany has been suessful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the pany’s decision to move into building supermarkets. Work has already begun on two sites in London, and the pany is expected to sign acontract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.Read the text about career-planning services.Choose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0) some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9) For most people this degree of certainty about the future does not exist. Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is aelerating , as a result of which traditional career plans will be of very limited use. (11) They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already aount for about half the workforce. (12) We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13) Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting outalternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14) Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.0 A B C D E F G HA This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of being one of the.D this is a summary of one’s personal learning needs and an action plan to meet them.E Consequently, they must now aommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.。
高级商务英语BEC阅读模拟题及答案
高级商务英语BEC阅读模拟题及答案bec的阅读题相对来说不难拿分，为了帮助大家积累更多做题经验，下面小编给大家带来高级商务英语BEC阅读模拟题及答案。
高级商务英语BEC阅读模拟题Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose themhave a vital role to play.Employees are a company's new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company's success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business.(8) ...C.....That's no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn't affected by or doesn't impact on its employees, so the HR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as "What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession's growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it's one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company's operations.G On the other hand, recruiting the wrong staff can lead to disaster.高级商务英语BEC阅读模拟题答案这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。
商务英语高级阅读模拟题指导训练
商务英语高级阅读模拟题指导训练为了让大家更好的预备商务英语BEC考试，我给大家整理了商务英语高级阅读模拟题指导训练,下面我就和大家共享，来观赏一下吧。
商务英语高级阅读模拟题指导训练(一)The Reading Test has six parts testing various reading skills.PartInputTask1Five 90 word textsMatching sentences with texts2450-500 word textSentence level gap-filling3500-600 word textMultiple-choice comprehension questions4250 word textSingle word multiple-choice gap-filling5250 word textSingle word gap-filling6150-200 word textProof-reading: identifying extra wordsHow to succeed in your reading test?See some tips on page 57 of your student book.Part OneExercise One1 This book provides many real life examples of businesspractice in a number of organizations.2 An earlier version of this book was very successful.3 Some of the material in this book has been presented in an audio-visual format.4 Reading this book might save you from an embarrassing misunderstanding.5 Managers could find practical ideas related to manufacturing in this book.6 No previous book has covered the range of material included in this one.7 Personnel managers might recommend this book to their trainees.8 This book is written in an entertaining style.(A)CASE STUDIES IN ORGANISATIONALBEHAVIOUREds. Derek Fawcett and Alan SparrowThis book draws on a variety of genuine cases, setting both European and global contexts. It includes contributions frommany business managers to ensure an accurate picture of practical approaches to the subject.Suitable both for practicing managers and for teachers of management students, Case Studies inOrganizational Behavior presents an up-to-date selection of business cases in an easy-to-use format. Also available is a video in which a number of the most valuable cases in the book are presented(B)INTRODUCTION TO WORK PSYCHOLOGY2nd EditionDr.J. Otis-LavalleThe aim of this established text is to examine the contribution of psychology to our understanding of human behavior at work. The text covers issues such as selection, training, motivation and job satisfaction. It is particularly aimed at those training to be managers in the areas of staff development and human resources but offers insight for anyone employed in this area. The first edition of the book was chosen as Training Book of the Year in 1994 and the new edition has been updated to make it even more accessible.(C)HUMAN RESOURCE MANAGENENT:AINTERNATIONAL PERSPECTIVEProfessor Ella SchoonhovenThis is the first book to look at the theory and use of management techniques in every major industrial country. This survey of modern management methods is unequalled in its scope and is destined to become classic among modern management texts. Professor Schoonhoven describes the application of HRM techniques in Europe, in United States and the Far East, comparing and contrasting the approach of each business culture. She also includes a chapter on the emerging economies of Eastern Europe and Asia.(D)PRODUCTION TECHNIQUES FOR MODERMANGERSDirk Bolatt, Michael Terry and Dr. Yu LuanPublished last year, this is becoming the essential text for production managers in industrial companies. More than a guide, this text explains the thinking behind recent changes in work methods and encourage managers to practice approaches to production. The authors, who have themselves all had experience in production as well as teaching and research, cover both the well-known techniques and others which havereceived less attention but which have been developed by leading firms in global process technology.(E)ORGANISATION AND CULTOUREDr. Andrew GreenIn an international business world, the contemporary manager deals with people from a variety of backgrounds and cultures. Often simple differences can obstruct communication: the international manager needs to be sensitive to these differences in order to be truly effective. Andrew Green’s fascinating and amusing book guides you through the potential mistakes which contrasting culture way in which major cultural groups handle each of these aspects. This is a book to keep with you every time you travel. Easy to read and full of hints, it may prove to be the difference between international success and disaster.商务英语高级阅读模拟题指导训练(二)Is there any place in the world’s biggest andfastest-growing industry for someone starting up in business on their own? The answer, it seems, is a definite ‘yes’. __H__. As the holiday and tourist business is growing by at least 10 percent a year, the prospects for small independent travel agents with flexible markets and low overheads have never been so bright.No wonder next year will see a record number of independent start-ups –at least 10,000, according to one estimate. __9__. They will benefit from computer technology, which means they on longer need retail shops in order to operate as travel agents. At least 50 per cent of independent operators are already home-based, linked by computer to booking centers, ticket wholesalers and database services, which can cut prices by half, compared to the main travel agent chains. __10__. If they do, these dynamic independents become like mini tour operators, creating their own packages f rom other people’s holidays, rather than just selling a standard holiday out of a brochure for only 10 per cent commission.The biggest problem with running your own travel company can be to generate enough income to make it possible to apply for a license to sell air tickets direct. __11__. However, many independents are quite happy with this system. The brokers are fully bonded and therefore your customers are well protected. At the same time, you can still get good rates of commission. Even part-time agents securing around ten bookings a month can earn around $1,000 a month. __12__.An even greater income than that is possible with the right kind of specialization. Business and sports travel are particularly lucrative. __13__. One way to get this kind of deal can be to approach companies in your area direct and offer to cater for their corporate and leisure travel needs. You may be able to improve on their existing deals, especially if they are currently dealing with one of the larger travel companies.__14__. In fact, your only problem may well turn out to be that you become so successful selling holidays you never have timeto take one yourself!A Such big companies may have 75 per cent of the travel business, but there’s plenty left for the smaller operator, particularly if they specialize.B This could be five times as much if you make it your only job.C Their low overheads should mean they are able to undercut their competitors.D These will range from part-timers to full-time freelance travel brokers.E Otherwise you have to work through brokers and computerized distributors who all take their cut of the profit.F Even so, you need to ensure the staff have the right training.G For example, there are agents offering exotic conference locations or parachuting in the desert.H In fact, there’s never been a better time to try your luck in the travel trade.使用返指方法一：9，11，14。
商务英语考试阅读理解模拟试题及答案
商务英语考试阅读理解模拟试题及答案商务英语考试阅读理解模拟试题及答案Keep on going never give up.以下是店铺为大家搜索整理的商务英语考试阅读理解模拟试题及答案，希望能给大家带来帮助!part 1COMPUTER companies keep competing to build s maller devices (装置). They are finding new ways to put data (数据) into less space on a memory chip (内存芯片).Computers have been made s maller to fit on to the desktop, s maller again to fit on our laps and again to fit into our shirt pockets (口袋).Now, Stuart S. P. Parkin, an IBM researcher, is looking into a new idea in an IBM lab. If it proves successful, electronic devices could hold 10 to 100 times the data in the same amount of space.That means the iPod that today can hold up to 200 hours of video could store every single TV program broadcast (播放) during a week on 120 channels.Parkin thinks he is close to a breakthrough. This could increase the amount of data stored on a chip.At present the flash drives (闪存卡) business is growing quickly. They are used in digital cameras, cellphones and PCs. Flash drives with multiple (多个) memory chips store up to 64gigabytes (十亿字节) of data. A single chip is expected to reach about 50 gigabytes in the next five years.However, flash memory has a problem. Although it can read data quickly, it is very slow at storing it. That has led the industry on a hunt for new storage technologies.Scientists say Parkin’s new computer memory, called "racetrack memory (赛道内存)", could begin to replace flashmemory in three to five years.part 2WHAT are teenagers nowadays crazy about? Popular songs? Harry Porter books? Sports or online games? For me, the answer is history.History is a part of my leisure (空闲的') time. Since I was 10, I’ve been reading history books, collecting old maps and visiting museums. I always get excited when people around me talk about history.I have learnt a lot from history. It’s helped me deal with (应付) the problems of growing up. History is precious (珍贵的) wealth.History helps me become more mature (成熟的). I used to believe that life is simple to understand. Now I know that we shouldn’t make simple judgments (判断). People aren’t "good" or "bad"; things aren’t "true" or "false".History has also made me mentally (精神上) stronger. I’m more responsible now. I have learned useful things about myself from studying the rise and fall of kings and queens.When I studied Chinese history between 1840 and 1949, I knew I must be a strong person and do my best for China.Francis Bacon wrote, "Histories make men wise". I agree with that. If you know history you respect the past are confident about the future. History tells you where you come from, where you are and where you are going. That is the charm of history. Don’t you think so?。
商务英语BEC高级阅读题精讲
商务英语BEC高级阅读题精讲为了让大家更好的准备商务英语BEC考试，给大家整理了商务英语BEC高级阅读题精讲,下面就和大家分享，来欣赏一下吧。
商务英语BEC高级阅读题精讲(1)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led,customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the lasteight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’sself-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxiou s” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their localterm , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes availableanother rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15 In the last eight years, Concordia has 15A made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordia’s point of view, the role of com munication is toA win employee support before going ahead with the changesB change the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless*取材自一本管理手册，说的是一个组织里的有效沟通问题。
bec高级模拟试题及答案解析
bec高级模拟试题及答案解析BEC高级模拟试题及答案解析一、听力部分1. 根据对话，以下哪项是正确的？A. 会议将在下午三点开始。
B. 会议将在上午十一点结束。
C. 会议将在下午三点结束。
D. 会议将在上午十一点开始。
答案：A解析：对话中提到了会议的开始时间是下午三点，没有提及结束时间。
2. 根据对话，男士建议女士采取什么行动？A. 重新安排会议。
B. 推迟会议。
C. 取消会议。
D. 立即参加会议。
答案：B解析：男士提到了由于某些原因，建议女士推迟会议。
二、阅读部分1. 根据文章内容，以下哪项不是公司今年的主要目标？A. 提高市场份额。
B. 增加产品线。
C. 减少员工数量。
D. 扩大国际市场。
答案：C解析：文章中提到了公司今年的主要目标包括提高市场份额、增加产品线和扩大国际市场，但没有提到减少员工数量。
2. 文章中提到的新产品开发策略是什么？A. 快速迭代。
B. 长期研究。
C. 市场调研。
D. 技术引进。
答案：A解析：文章中提到公司将采取快速迭代的策略来开发新产品，以快速响应市场变化。
三、写作部分1. 根据题目要求，写一封商务邮件，询问产品报价。
答案：（略）解析：商务邮件需要包含问候语、自我介绍、询问目的、结束语等要素，同时要注意语气的礼貌和正式。
2. 根据题目要求，写一份市场分析报告摘要。
答案：（略）解析：市场分析报告摘要应包括市场概况、主要竞争对手分析、市场趋势预测等内容，语言要简洁明了。
四、口语部分1. 描述一次商务会议的经历，并说明会议的结果。
答案：（略）解析：回答时要注意使用过去时态，描述会议的过程和结果，同时可以加入个人的感受和看法。
2. 讨论并提出改进公司内部沟通的方法。
答案：（略）解析：讨论时可以提出多种沟通工具和方法，如电子邮件、会议、内部通讯软件等，并说明每种方法的优缺点。
请注意：以上答案和解析仅为示例，实际题目和答案应根据具体模拟试题内容进行编写。
剑桥商务英语考试高级阅读模拟习题及答案
剑桥商务英语考试高级阅读模拟习题及答案剑桥商务英语考试高级阅读模拟习题及答案Never too old to learn, never too late to turn.以下是店铺为大家搜索整理的`剑桥商务英语考试高级阅读模拟习题及答案，希望能给大家带来帮助!Read the following article on negotiating techniques and the question on the opposite page .For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requir es two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were notinterested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案:15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial，也就是说要保持客观，公正，超然，所以选择B。
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商务英语高级阅读模拟试题精讲(2)Although it is nothing new for companies to build relationships with custom ers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relati onships with clients on a much larger scale, and this more sophisticated kind o f operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-w ay communication with them – and new technology has make communication possibl e with a for larger customer base than before. The information gathered forms t he basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integ ral to the management of small businesses, and owners of small corner shops cle arly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermark et chain. Small shopkeepers have direct knowledge of regular customers and beco me familiar with their needs, likes and dislikes. The shopkeepers can then prov ide services tailored to individual needs. Over time, a bond of loyalty is like ly to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and fore most is the increasing recognition of the importance of profitability of retain ing existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer informatio n. Large retailers can use store cards to obtain detailed background informatio n about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enabl es all of this information to be retained, manipulated and integrated, while de tailed analyses can be carried out on ever more powerful computers. Companies a re thus able to target individuals amongst their thousands of customers with un ique promotions or information matched to their back grounds and to their purch asing tendencies. Thirdly, companies feel a need to use relationship marketingbecause of increased competition: amassing knowledge about customers and buildi ng up customer relationships through interactive contact can enable organizatio ns to differentiate their products or services more easily form those of compet itors.However, relationship marketing is not always the right route for organizat ions to take, and is not appropriate for all customers. Some bank customers, fo r example, cost more to serve than the bank actually makes form their custom, w hile a supermarket customer who spends very little and does not shop regularly does not justify the expenditure of several pounds per annum on relationship ma rketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targe ting the customers you wish to retain, and identifying sales areas where the in vestment and effort will be worthwhile. Many organizations have found the appro ach to be very rewarding in terms of customer retention and related profitabili ty, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the cap acity of every employee – particularly front-line staff – to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.15. In the first paragraph, the writer describes relationship marketing asa. an idea that has passed in and out of fashion over the last few years.b. a term used for an activity that used to exist in a more basic form.c. a way for a company to advertise to its customers.d. a way for a company to analyze its profitability.16. Why are small shopkeepers used to illustrate relationship marketing?a. Their success depends on their relationships with their customers.b. They keep information about their customers on computer.c. They were the first to use the term relationship marketing.c. Their relationship with customers has started to change recently.17. One reason why large companies didn’t use relationship marketing in the past is thata. they underestimated the true value of customer loyalty.b. heir customers didn’t want them to collect information.c. they didn’t need to find out about individual customers.d. they didn’t think they could justify the expenses.18. One advantage of relationship marketing for large retailer is thata. they can become more widely known.b. they can respond to suggestions form customers.c. they can increase their customer base.d. they can identify the shopping habits of customers.19. According to the writer, what kind of customers are unsuitable for relationship marketing?a. people who only make cash purchases.b. people who don’t shop very often.c. people who have had bad experiences with shops.d. people who want to shop as quickly as possible.20. The writer concludes that relationship marketing is most likely to work ifa. the customer co-operate.b. it is applied in small sales areas.c. the right customers are chosen.d. front-line staff learn to use computers.Useful Words and Expressions:Deliberate; profitability; foremost; manipulation; amass; differentiate; justify; demonstrable; integrative;Have you ever noticed the following sentences in your reading? If not, read them through and pay attention to the bold parts.15. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.16. Small shopkeepers have direct knowledge of regular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.17. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers.18. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer.19. a supermarket customer who spends very little and does not shop regularly does not justify the expenditure of several pounds per annum on relationship marketing.20. successful relationship marketing depends upon selecting and targeting the customers you wish to retain。