跨文化交际PPT_
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跨文化交际概述PPT课件
• A: Okay, thanks for the information, Let’s get together soon.
• B: I’d love to. • A: Good, I’ll give you a call and we’ll make a date for
lunch. • B: If you want, we can make a date now. When are
• 大众交际（mass communication）一般定义为职业化 的传播机构利用机械化、电子化的技术手段向不特定 的多数人传送信息的行为或过程。
三、交际的要素
• 一个完整的交际过程包含了九项要素： 传送者、制码、讯息、通道、接收者、 解码、回馈、环境及噪音。
四、交际的模式
• 语言是人类最重要的交际工具。 • 语言是人类最重要的思维工具。 • 语言是文化的载体。
农民peasant 龙dragon
凤凰phoenix 猫头鹰owl
孔雀peacock 狗dog
• A、B概念意义相同，A有内涵意义，B无内涵意 义
松柏鹤桃 pine /cypress/crane/peach 梅兰竹菊plum
blossom/orchid/bamboo/chrysanthemum 数字
二、交际的种类
• 内向交际（intrapersonal communication）指一个 人自己脑子里在自我交流活动或是自言自语。
• 人际交际（interpersonal communication）两个人 或两个人以上的信息传受过程。
• 组织交际（organizational communication）在学校、 公司、工厂、机关、军队、党派、群众团体等内部的 传播是组织交际。
跨文化交际PPT演示课件
23
3. Space and Distance
3.1 Proxemics 3.2 Attitudes Toward Crowding
24
3.1 Proxemics
✓ Definition: the study of people’s perception and use of space.
✓ Four categories: intimate, personal, social, and public distance.
26
Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
• Public Distance (beyond 3m) - speaking in public
- direct intrusion into others’ affairs • Shrugging shoulders
- indifferent, powerless, having no secret to conceal
19
Postures (cont’d)
• Follow one’s natural habits so often go unnoticed (subconscious in nature)
• May damage your image if you neglect your postures
20
2.4 Eye Contact
Direct eye contact • Chinese: avoid • North Americans: appreciate • The British: avoid
3. Space and Distance
3.1 Proxemics 3.2 Attitudes Toward Crowding
24
3.1 Proxemics
✓ Definition: the study of people’s perception and use of space.
✓ Four categories: intimate, personal, social, and public distance.
26
Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
• Public Distance (beyond 3m) - speaking in public
- direct intrusion into others’ affairs • Shrugging shoulders
- indifferent, powerless, having no secret to conceal
19
Postures (cont’d)
• Follow one’s natural habits so often go unnoticed (subconscious in nature)
• May damage your image if you neglect your postures
20
2.4 Eye Contact
Direct eye contact • Chinese: avoid • North Americans: appreciate • The British: avoid
cultural-diversity-跨文化交际PPT课件
Kluckhohn and Strodtbeck’s Hofstede’s Dimensions Edward T Hall’s
Value Orientation
of Cultural Variability
Context - Culture Theory
Human Nature Man-nature
(10 mins)
.
17
2. Model by G. Hofstede (1984)
▪ Hofstede’s work was one of the earliest attempts to use extensive statistical data to examine cultural values.
rules and guideposts)
.
6
Why is one culture different from
another?
More deeply
▪ World view (religion)
- Spiritual and psychological needs of people (life and death, creation of universe, relationship between humans and nature)
1) = Human nature orientation 人性取向
2) = Man-nature orientation 人天取向
3) = Time orientation
时间取向
4) = Activity orientation
行为取向
5) = Social orientation
. 人际取向
跨文化沟通培训课件ppt
04
解决跨文化冲突的策略
冲突的识别与评估
总结词
在跨文化沟通中，冲突的识别与评估是解决冲突的第一步，需要关注不同文化 背景下的行为、语言和价值观的差异。
详细描述
了解不同文化背景下的行为模式和语言习惯，通过观察和沟通，识别潜在的冲 突点。评估冲突的严重程度和影响范围，为后续的冲突管理提供依据。
冲突管理的技巧
语言表达方式
不同文化背景下，人们表达想法和情感的方式可能有所不同。例如，某些文化强调直接和 明确的语言表达，而其他文化可能更倾向于使用含蓄或隐晦的语言表达方式。
话题敏感性
某些话题在不同的文化中可能被视为敏感或不礼貌，因此，了解不同文化中适宜和不适宜 谈论的话题对于有效的跨文化沟通至关重要。
语境理解
语境对于理解言语意义起着重要作用。不同文化背景下，相同的语句可能在不同的语境中 具有不同的含义。因此，理解特定文化中的语境有助于更准确地解释和理解言语意义。
对于利益冲突，寻求双赢的结果，平衡双方的需求和利益。对于观念冲突，通过教育和宣传，增进相互理解和尊 重。对于权力冲突，建立明确的职责和决策机制，确保权力分配的合理性和公平性。对于情感冲突，加强情感管 理和情绪调节，建立良好的人际关系和信任基础。
05
跨文化沟通的未来发展
技术的影响
人工智能在跨文化沟通中的应用
促进合作
良好的跨文化沟通能力有 助于跨国合作项目的成功 实施。
拓展视野
跨文化沟通有助于拓宽个 人和组织的视野，提升创 新能力和竞争力。
02
文化差异的识别与理解
非言语沟通的差异
01
肢体语言
不同文化背景下，肢体语言所传达的含义可能截然不同。例如，某些文
化中，眼神交流被视为真诚和尊重的表现，而在其他文化中，避免眼神
跨文化交际ppt
rude and arrogant way to indicate failure.
• Australia and Nigeria - up yours
• Some Asian and Islamic countries - rude and offensive
-
The Thumb Down Sign
• Sth is bad or sth you do not approve of. • Sth or someone has failed. • Not used as often as the thumbs up sign. It is a
Chapter 3 Nonverbal Communication
1. Nonverbal Communication 2. Kinesics 3. Space and Distance
-
1. Nonverbal Communication
1.1 Definitions 1.2 Importance 1.3 Functions
-
1.3 Functions
• Accenting - punctuate • Complementing - support • Contradicting – opposite to • Regulating - control • Repeating – send the same meaning • Substituting - replace
-
Kinesics (cont’d)
2.1 Facial Expressions 2.2 Gestures 2.3 Postures 2.4 Eye Contact
-
2.1 Facial Expressions
• Australia and Nigeria - up yours
• Some Asian and Islamic countries - rude and offensive
-
The Thumb Down Sign
• Sth is bad or sth you do not approve of. • Sth or someone has failed. • Not used as often as the thumbs up sign. It is a
Chapter 3 Nonverbal Communication
1. Nonverbal Communication 2. Kinesics 3. Space and Distance
-
1. Nonverbal Communication
1.1 Definitions 1.2 Importance 1.3 Functions
-
1.3 Functions
• Accenting - punctuate • Complementing - support • Contradicting – opposite to • Regulating - control • Repeating – send the same meaning • Substituting - replace
-
Kinesics (cont’d)
2.1 Facial Expressions 2.2 Gestures 2.3 Postures 2.4 Eye Contact
-
2.1 Facial Expressions
跨文化交际PPT演示文稿
4
第4页，共21页。
euphoria 过度兴奋的情绪
utopia 乌托邦（理想中最完美的地方） ecstasy 狂喜
fantasy 幻想，空想 pervade 蔓延，渗透
scoff at 嘲弄 national 国民
outburst 突发，爆发
expatriate 侨民
vertigo
眩晕
snapshot 快照，快拍
10
第10页，共21页。
11
第11页，共21页。
Four phases of cultural adaptation
Predeparture Stage Before entering the host cultrue, you feel
excited and face the future with optimism. Stage one: everything is beautiful
13
第13页，共21页。
Comprehension question
Question 1: What are the terms that can be applied to the
concept of “culture shock”?
Terms that can be applied to theconcept of―culture shock are culture stress, adaptation, transition shock, adjustment, socialization, and so on.
19
第19页，共21页。
Question 7:
What do you think of the author‟s suggestion of using the native language to compliment people inthe host culture?
跨文化交际概论 ppt课件
ppt课件
3
第一章 跨文化交际概述
第一节 文化、交际和语言
在文化学或文化人类学中，“文化”一词通常指 人类社会区别于其他动物的全部活动方式以及活动的 产品。就这一概念的核心内涵而言，它的意义是明确 的。然而专家们给“文化”所下的定义可以说各有千 秋。在众多的关于文化的定义中，文化人类学家泰勒 （Tylor）和马林诺夫斯基（Malinowski）的定义比较 受人推崇。前者着眼于文化的整合性和精神性，后者 着眼于文化的功能性和制度性。
ppt课件
9
第一章 跨文化交际概述
第一节 文化、交际和语言
在文化学研究领域，通常把文化分为主流文化和亚文化。 也就是说，文化的概念具有层次性，一种整体文化中往往包含 了各种不同的次范畴“变体”，形成某种文化圈内的亚文化圈。
亚文化产生于亚群体，亚群体是某个民族内部的群体分化， 他们在亚群体中享有共同的信仰、价值观、行为准则、交往规 范以及认知模式。不同亚群体之间在所觉、所思、所言、所为 等方面都存在一定的差异，因此，亚文化与主流文化之间，既 有“大同”的一面，也有“小异”的一面。
广义：指人类在历史发展中所创造的物质财富 和精神财富的总和。
在通常情况下，提到“文化”人们首先想到的 是它的狭义方面，即文化的精神形态方面。
ppt课件
8
第一章 跨文化交际概述
第一节 文化、交际和语言
2 .文化定势
世界上大多数社会中都可能存在着若干群体或社团，这 些群体或社团对地域、历史、生活方式以及价值观等方面的共 享，使其成员形成、发展并强化了自己独特的文化及与之相适 应的交际文化。在跨文化交际研究中，学者们往往倾向于把某 一文化群体的每一个成员都视为该文化定势的代表或整体文化 形象。这种整体式的文化取向通常被称为文化定势。
《跨文化交际李伟龙》课件
阅读跨文化书籍： 了解不同文化的历 史、风俗、价值观 等
Part Five 跨文化交际在全球化中
的应用
跨国企业中的跨文化交际
跨文化交际在跨国企业中的重要性 跨文化交际在跨国企业中的挑战 跨文化交际在跨国企业中的策略 跨文化交际在跨国企业中的成功案例
国际商务谈判中的跨文化交际
跨文化交际在商务谈判中的重要性 跨文化交际对商务谈判的影响 跨文化交际在商务谈判中的挑战 跨文化交际在商务谈判中的策略和技巧
添加章节标题
Part Two
跨文化交际概述
跨文化交际的定义
跨文化交际是指不同文化背景 的人们之间的交流和互动
跨文化交际包括语言、非语言、 行为、价值观等方面的交流
跨文化交际的目的是促进不同 文化之间的理解和尊重
跨文化交际是现代社会中不可 或缺的一种能力
跨文化交际的重要性
促进国际交 流与合作
增强文化理 解和包容性
感谢观看
汇报人：
跨文化交际研究的未来方向
跨文化交际理论的深入研究 跨文化交际实践的推广和应用 跨文化交际与全球治理的关系研究 跨文化交际与国际交流合作的关系研究
提高跨文化交际能力的建议
学习不同文化的语言和习俗 参加跨文化交际活动，如国际会议、文化交流等 阅读跨文化交际的书籍和文章，了解不同文化的特点和差异 培养开放、包容的心态，尊重和理解不同文化的价值观和行为方式
语言障碍：不同语言之间的沟通困难 礼仪差异：不同文化背景下的礼仪差异 价值观冲突：不同文化背景下的价值观差异 宗教信仰冲突：不同宗教信仰之间的冲突
文化冲突的解决方式
尊重和理解：尊重不同文化的差异，理解对方的价值观和行为方式 沟通和交流：通过有效的沟通和交流，增进相互理解和信任 寻求共同点：寻找不同文化之间的共同点，建立共识和合作 教育和培训：通过教育和培训，提高跨文化交际的能力和技巧
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North: boldness South: temperament
Video Analysis: How do they sing ?
Tips: Voice? Speed?
Beijing opera:
Loud
& sonorous; fast speed
Shaoxing opera:
Soft
Intercultural Communication
Where do they come from?
I’m an Arab.
I’m an Scottish.
Different environments form different dressing cultures. How can you tell?
City Architecture & Culture
We construct buildings and buildings mold us as well.
Chinese Architecture
What material do we use? Wood. Why? Agricultural society Oneness of man with nature
Robe can reflect all lights, therefore I feel cool.
Kilt is convenien t for me to climb the highland.
Chapter Four
Physical Environment & Culture
What is physical environment ?
Oneness of man with nature.
Western cultures
• They originated from ancient Greek culture, which is closely connected to the sea.
Geography of Greece
Harmony
Chinese architectures are: symmetrical, regular, cyclic
Room
God, earth and human should Roof also be in harmony. They are shown in our buildings as well.
Greece occupies: an area of 131,940 sq km Coastline of 13,676 km It has more than 2,000 islands.
Geography of Greece
• Owing to its abundant water resources, the sea became the efficient travel routes. • Ships could go much faster and carry much more cargo than wagons bumping over the roads.
China
Yellow River has been the major birthplace
and base of the ancient Chinese civilization. The natural resources (light, heat, water, soil) and mild climate are fit for the development of agricultural economy.
influence
Culture
Culture is a holistic system
• Culture can be divided into several subsystems.
Economic system
Political system
Educational system
Religious system
Geography of Greece
• Greece is a land of mountains. • The mountains are rocky ones, where farming seems relatively impossible.
Geography of Greece
• Exchanging with others turned into the critical way to get necessities for daily life and raw material for industry. (commercial cultural )
China
In the process of agricultural production, the harvest, to a large extent, relies on the soil condition and weather. Thereby people formed the idea of
thickly forested mountains Desert
Desert
（Changbai Mountain）
Qinghai-Tibet Plateau
Chinese culture evolves into a self-reliant system.
Tropical rain forest
Climate & Culture
Climate such as temperature and humidity is closely associated with physical environment. Climatic factors have some influences on people’s behavior and characters.
From
the above analysis, we can tell that the physical environment does influence the forming and developing of the culture. Let’s come to see the influence of culture on physical environment.
Biggest church -- St. Peter Basilica
Baroque buildings
Milan Cathedral--Church of Duomo
Gothic buildings
The Cathedral of Cologne (German )
Gothic buildings
Oneness of man with nature
“Harmony” is the perfect word to reflect it. Architectures also should be in harmony with the surrounding environment.
Chinese ancient architectural features
Geography of Greece
• How can they make more profits? By selling common goods, or special ones? • Individual orientation came into being. (individualism)
• How does the culture influence it? • It reflects the influence of federal, closed family system.
The Forbidden City is the perfect representative of the Chinese architectural style. The ideology of collectivism is also reflected in Chinese buildings so the traditional ones emphasize the width. Many building units gather together to form an integrated building group.
China
Such mode of production provides people with sufficient food and daily necessities. Men live in peace and enjoy their work.China Nhomakorabea
Farming experience is generally passed down to the next generation from mouth to mouth. So the respect for the elders came into being. Tradition:
& gentle; slow
Video Analysis:
Climate: the south of China is warmer and more humid than that in the north of china. Character: the inhabitant in the south are milder and gentler than those in the north.
Respect the old & care for the young
China
Video Analysis: How do they sing ?
Tips: Voice? Speed?
Beijing opera:
Loud
& sonorous; fast speed
Shaoxing opera:
Soft
Intercultural Communication
Where do they come from?
I’m an Arab.
I’m an Scottish.
Different environments form different dressing cultures. How can you tell?
City Architecture & Culture
We construct buildings and buildings mold us as well.
Chinese Architecture
What material do we use? Wood. Why? Agricultural society Oneness of man with nature
Robe can reflect all lights, therefore I feel cool.
Kilt is convenien t for me to climb the highland.
Chapter Four
Physical Environment & Culture
What is physical environment ?
Oneness of man with nature.
Western cultures
• They originated from ancient Greek culture, which is closely connected to the sea.
Geography of Greece
Harmony
Chinese architectures are: symmetrical, regular, cyclic
Room
God, earth and human should Roof also be in harmony. They are shown in our buildings as well.
Greece occupies: an area of 131,940 sq km Coastline of 13,676 km It has more than 2,000 islands.
Geography of Greece
• Owing to its abundant water resources, the sea became the efficient travel routes. • Ships could go much faster and carry much more cargo than wagons bumping over the roads.
China
Yellow River has been the major birthplace
and base of the ancient Chinese civilization. The natural resources (light, heat, water, soil) and mild climate are fit for the development of agricultural economy.
influence
Culture
Culture is a holistic system
• Culture can be divided into several subsystems.
Economic system
Political system
Educational system
Religious system
Geography of Greece
• Greece is a land of mountains. • The mountains are rocky ones, where farming seems relatively impossible.
Geography of Greece
• Exchanging with others turned into the critical way to get necessities for daily life and raw material for industry. (commercial cultural )
China
In the process of agricultural production, the harvest, to a large extent, relies on the soil condition and weather. Thereby people formed the idea of
thickly forested mountains Desert
Desert
（Changbai Mountain）
Qinghai-Tibet Plateau
Chinese culture evolves into a self-reliant system.
Tropical rain forest
Climate & Culture
Climate such as temperature and humidity is closely associated with physical environment. Climatic factors have some influences on people’s behavior and characters.
From
the above analysis, we can tell that the physical environment does influence the forming and developing of the culture. Let’s come to see the influence of culture on physical environment.
Biggest church -- St. Peter Basilica
Baroque buildings
Milan Cathedral--Church of Duomo
Gothic buildings
The Cathedral of Cologne (German )
Gothic buildings
Oneness of man with nature
“Harmony” is the perfect word to reflect it. Architectures also should be in harmony with the surrounding environment.
Chinese ancient architectural features
Geography of Greece
• How can they make more profits? By selling common goods, or special ones? • Individual orientation came into being. (individualism)
• How does the culture influence it? • It reflects the influence of federal, closed family system.
The Forbidden City is the perfect representative of the Chinese architectural style. The ideology of collectivism is also reflected in Chinese buildings so the traditional ones emphasize the width. Many building units gather together to form an integrated building group.
China
Such mode of production provides people with sufficient food and daily necessities. Men live in peace and enjoy their work.China Nhomakorabea
Farming experience is generally passed down to the next generation from mouth to mouth. So the respect for the elders came into being. Tradition:
& gentle; slow
Video Analysis:
Climate: the south of China is warmer and more humid than that in the north of china. Character: the inhabitant in the south are milder and gentler than those in the north.
Respect the old & care for the young
China