Unit6 全新版大学英语教案

New Horizon College English (Book 4)I. Warm-up activities1.Background informationChrysler Corporation (A)The Chrysler Corporation, founded in 1924, used to be one of the three largest American automobile manufacturers whose brands include both passenger and commercial vehicles such as Chrysler, Jeep® and Dodge. The two other largest American automobile manufacturers are General Motors and Ford.Chrysler Corporation (B)In addition to auto making, Chrysler is also engaged in financial services, providing loan services (mostly) to car buyers. In 1998 it merged with Daimler-Benz AG (of Germany) (best known for its Mercedes-Benz brand name) to become part of the DaimlerChrysler Corporation, which is jointly owned by European, U.S. and other international investors.U.S. Securities and Exchange Commission (SEC) (A)A U.S. government agency, whose mission is to protect investors and maintain the integrity of the securities markets. The Commission was set up by the U.S. Congress in 1933 in response to “Black Monday”, the Great Stock Market Crash in 1929.U.S. Securities and Exchange Commission (SEC) (B)Its purpose was to restore investor confidence in the U.S. capital markets by providing more structure and government oversight. It is based on the concept that all investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it. To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public, which provides a common pool of knowledge for all investors to use to judge for themselves if a company’s securities are a good investment.U.S. Securities and Exchange Commission (SEC) (C)It is believed that only through the steady flow of timely, comprehensive and accurate information can people make sound investment decisions. At present the SEC is comprised of five presidentially-appointed Commissioners, four Divisions and 18 Offices, with a total of about 3,100 staff.The International Chamber of Commerce (A)The aim of the International Chamber of Commerce (ICC), founded in 1919, is to serve world business by promoting trade and investment, open markets for goods and services, and the free flow of capital.The International Chamber of Commerce (B)Its activities cover a broad spectrum, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, fighting corruption or combating commercial crime. The ICC is made of a World Council (its governing body) and individual national committees and groups. Individual companies, corporations, professional associations as well as individuals can also join the ICC as individual members.2.Questions and answers1)-Why do business students study professional ethics?People feel that bribery is increasing throughout the world. One day, business students will grow into managers of all ranks and in all fields. If they should offer or take bribes in their positions, corruption and unfair competition would result. In that case, normal economic order would be ruined, and people in business circles would have no commonly agreed principles to follow. Toprevent this, business students are now required to study professional ethics as part of their course.2)-Why do the people in the motor industry have to give bribes or extra discounts?People in the motor industry argue that the market is very competitive. If they don’t give bribes to make the customers happy, one of their rivals will. And, as a result, they are likely to lose their share of market, which is unacceptable to both the salespeople and the company.3)-Why do some members of the ICC probably feel the code of conduct should not be legally enforceable?Some members of the ICC feel that it is not the business of the ICC to enforce the code of conduct. They believe that government should make and impose it, and the job of the ICC is only to state what is right and what is wrong in conducting business.II.Drills of important phrases in the text1. 在增长中on the increase (L. 3)2. 明确向某人表示；明确告知某人make it clear to sb. that… (L. 6)3. 坚持原则stand by one’s principles (L. 8)4. 有高尚的道德标准have high moral standards (L. 9)5. 私下里；秘密地；在私生活里；在家里in private (L. 15)6. 为方便讨论起见/为了政治目的for discussion/political purposes (L. 30/32)7. 正在调查中under investigation (L. 34)8. 因可能触犯商业法规for possible violations of business laws (L. 35)9. 资助某人做某事finance sb.’s efforts to do sth. (L. 36)10. 得到主要建筑合同secure major construction contracts (L. 38)11. 给······施加压力/过分强调······put pressure/undue stress on... (L. 41)12. 向某人捐款／汇款make donations/payments to sb. (L. 42)13. 加快······速度speed up the wheels/progress of… (L. 44)14. 想出了办法hit upon/on the answer/solution (L. 46)15. 暗中将某物塞入······slip sth. into/within… (L. 47)16. 属于此类be included on this list (L. 55) 17. 设计一套法规devise a code of rules (L. 56)18. 禁止各种类型的贿赂prohibit bribery in various forms/in all its forms (L. 3/56)19. 达到; 等于; 实际上是amount to (L. 59) 20. 既确保自己的利益，又无愧道德良心s quare one’s interests with his moral conscience (L. 68)anization of the text (main idea, developing devices)1.Main idea of the textBribery in various forms is on the increase and has become a fact of commercial life. On the whole, the bribery can fall into three categories: for political purposes or to secure major contracts; to obtain quicker official approval of some projects; and to obtain help with the passage of a business deal. To ban bribery, ICC favors a code of conduct. However, the ICC members are of different opinions. The headache is still there to stay in business.2.How is the text organized?The passage is broadly put into three parts: bribery has become a common occurrence in many countries, three main categories of bribery, and the efforts to ban bribery and the result. The whole passage is organized in problem-solution pattern. In the first part, the phenomenon (the problem) is described; in the second, the questionable payments are analyzed; and in the third, the efforts forsolution and the result are presented.The illustration of the problem (Paras. 1-4)Bribery is a common occurrence in many countries. The phenomenon is introduced by “classes on business ethics”, and exemplified by two examples: a British car manufacturer and the Chrysler Corporation.The analysis of the problem (Paras. 5-8)Questionable payments can be divided into three categories: 1. Those for political purposes or to secure major contracts; 2. Those for obtaining quicker official approval of some projects; 3. Those for help with the passage of a business deal.The solution of the problem (Paras. 9-11)ICC is to set up a code of conduct that would ban the giving and seeking of bribes. And a council has been proposed to manage the code. However, opinions differ among the members of ICC. Bribery seems inevitable.3.Text analysisPart I: ( para. 1-4 )：Bribery is a common occurrence in many countries.Part II: ( para 5– 8) ：Three broad categories of bribes.Part III: ( para. 9 – 161) ：Efforts made by ICC to ban bribery.IV. key words and expressionsA. Expressions1.to put pressure/undue stress on... (L. 41)给······施加压力/过分强调······Eg:Putting undue stress on book knowledge will weaken students’ enthusiasm for creative thinking.过分强调书本知识会削弱学生创造性思维的热情。