商务英语试卷A卷
商务英语试卷A卷
2014 ─2015 学年第 2 学期商务英语课程试卷试卷类型 A (注明A、B卷) 考试类型综合练习（注明开、闭卷）注意：1、本课程为选修（注明必修或选修），学时为51 ，学分为 32、本试卷共 2 页；考试时间120 分钟；出卷时间：3、姓名、学号等必须写在指定地方；提交时间：4、本考卷适用专业年级：国际经济与贸易任课教师：（以上内容为教师填写）专业年级班级学号姓名一、Part One: Economics, please answer the following questions (10% each, 30%)1、Please explain how absolute advantage and comparative advantage differ, and give an example in which one person has an absolute advantage in doing something but another person has a comparative advantage.Answer:Comparative advantage means compare the cost of a country's production of the same unit of a product is relatively lower than other countries, the country in the production of this product has a comparative advantage. The absolute advantage refers to the resources of a national production of the same unit of a product used in the production of another country less than similar goods. There must be a comparative advantage absolute advantage, comparative advantage does not necessarily have an absolute advantage. Economics use the term absolute advantage when comparing the productivity of one person firm or nation to that of another. while comparative advantage is based on the relative opportunity costs of the persons, firms, or nations Trade can benefit everyone in society because it allows people to specialise in activities in which they have a comparative advantage.Example: Suppose country A were to produce one unit of wine and cloth time of two hours and one hour, B country is one hour and two hours, on the fabric production, A state-owned absolute advantage; in the wine production, B-owned absolute advantage. A country is assumed to produce one unit of each wine and cloth time of two hours and one hour, B country to six hours and two hours. A consideration from the country, the production level is three times the wine country B, the production level is twice cloth country B, compared to wine and cloth, A country has a comparative advantage in the production of wine. Ha ha ha, from B States to consider the level of production of wine is one third A country's level of production of cloth is half A country, compared to wine and cloth, B country has a comparative advantage in the production of cloth.2、What are the basic functions of national Five Year Plan?Answer：Five-year plan is a short-term economic strategy for the steady development ofthe national economy plays an important role in plete the five-year plan to make our country began to change the industry backwardness, move to a socialist industrialization; understanding of the basic completion of the three major reforms that the country has achieved the transition from New Democracy to socialism, establishing the socialist system. During the transition period, our Party has opened a creative way for the characteristics of China's socialist transformation of the road. People's living standards continued to improve, and generally people began to lead a relatively comfortable life. We opened wider to the outside world, and the pattern of all-round opening took basic shape. The development of science, technology and education was accelerated, and other social undertakings progressed in a comprehensive way. Policy coordination function, that is to say, in the process of realizing the objectives of national plans, it can help coordinate all aspects of the policy in order to achieve the established targets.3、Give an example industry which contributes most to the social economy development most and try to back up your opinion by quoting the latest statistics to say which industries have much potential?Answer：In my opinion, The tourist industry contributes most to the development of social economy.The fllow chart is the development of Nan Jing tourist industry and the statistics is from January 2011 - JuneFrom Nanjing Statistics Bureau, regardless of the number of visitors or revenue from, the first half Nanjing tourism economy maintained a rapid growth - tourists mainly tourist areas (spots) 43,940,000 passengers (including free access to the resort casual local residents). up (the increase, the same below) of 30.9%. Total tourism income of 51.128 billion yuan, an increase of 16.8%.This year from January to June, the city of Nanjing major tourist areas (spots) tourists 43,940,000 passengers, an increase of 30.9%. Total tourism income of 51.128 billion yuan, an increase of 16.8%. Among them, 34.33 million domestic tourists trips, an increase of 14.5%, inbound tourists 630,000 passengers, an increase of 15.1%.From the tourist point of view, in the first half, Nanjing total inbound tourists 630,000 people, including Taiwan compatriots, 125,000 passengers, an increase of 15.2%; Macao 06,300 passengers, an increase of 15.1%; Hong Kong compatriots84,900 passengers, an increase of 15.1%. Foreigners in Nanjing tourism totaled 414,000 passengers, an increase of 14.9%. In the foreign tourist market in Asian tourists received 183,200 passengers, an increase of 9.2%; European tourists 118,200 passengers, an increase of 19.3%; American tourists 79,300 passengers, an increase of 17.6%. Earlier this year the Japanese earthquake, causing growth to slow Asian source markets, the rest are kept double-digit growth on all continents.1--6 months, the city received 34.33 million domestic tourists trips, an increase of 14.5%. According to Tourism Bureau of domestic tourism sample survey, this year Nanjing domestic tourism tourists to the top five, respectively, Jiangsu, Anhui, Zhejiang, Shandong, Henan. Especially in Anhui, Shandong, Henan, Shanxi, Hebei and other remote source has increased. The data also show that this year's domestic tourists rather in per capita spending increased by 7 percentage points.From the date ,you can see that the tourist industry contributes most to the development of social economy.二、Part Two: Management, please answer the following questions (10% each, 30%)1、In your opinion, what is the single most import aspect of the definition of management? Why? Which of Mintzberg’s ten managerial roles do you think you are best equipped to play? Explain.Answer:(1)Management is the process of working with and through others toachieve organizational objectives in a changing environment. Central to this process is the effective and efficient use of limited resources. There are several reasons as follows:a. An objectives is a target to be strived for and, one hopes, attained. Like individuals, organizations are usually more successful when their activities are guided by challenging yet achievable objectives.b. Some complex collective action necessitates systematic management, and organizational objectives give purpose and direction to the management process.c. Without organizational objectives, the management process, like a trip withouta specific destination, would be aimless and wasteful.Consequently, achieving organizational objectives can ensures that the corporate could reasonably and automatically match up the departments to coordinate the pace of different work, forming a unified whole.(2)I think I can be best equipped to play the role of Resource allocator. The allocation of human resources is to fully make use of physical strength, intelligence, knowledge, creativity and skills, and promote human resources and material resources to achieve a more perfect combination, to maximize the social benefit and economic benefit. Reasonable allocation of human resources is one of the basic elements of social vitality. It not only can make the human resource structure of social organization within the reasonable. It can maximize the use, give full scope to the talents, so that each person's intelligence and potential into full play.2、What is market segmentation all about and how could it be used in a certain business? How can a company encourage brand loyalty and repurchase?Answer:Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.In the process of training staff corporate loyalty, three factors are crucial:The first is performance management.Full-time employees into the enterprise from the first day, they will enjoy the enterprise given careful training and family-like care. Business-to-employee loyalty, responsibility, move, infected employees, prompting them ten times, a hundred times return on corporate loyalty.Followed by the trust of employees. Steve Jobs is a master of shaping brand loyalty, but also foster employee loyalty expert. His secret of success is to give the team enough confidence. The ability of employees to enhance the career path included, to cultivate employee loyalty is also crucial.The third is to make the employees have a sense ofaccomplishment. In "80" employees, for example, they are increasingly engaged in meaningful work hungry. Company managers to help them understand the importance of the work, it is possible to maximize the feeling of its success.3、Try to choose a company, and give an example of vocabulary of Strategic Management.Answer:Strategic Management: refers to a business or organization in a certain period of global, long-term development direction, objectives, tasks and policies, and make resource allocation decisions and the art of management. Including the company upon completion of the specific objectives of the uncertainties made a series of judgments. The company developed strategies on the basis of environmental monitoring activities.Wal-Mart's strategy signs are: everyday low prices, a wide choice of goods, a greater proportion of brand-name products, so that customers are friendly and welcoming store environment, low operating cost, meaning the new geographic markets will be trained expansion prime, innovative marketing, and excellent after-sales service guarantee."Everyday low prices" that EDLP is Wal-Mart's overall strategy, Wal-Mart with "everyday low prices" to explain all their behavior, and the outside world can be explained basically everything Wal-Mart with the "everyday low prices." Wal-targeted, all of its acts are committed "everyday low prices."Wal-Mart's unique place that promote innovation, Wal-Mart will always spare no effort between different departments or divisions spread innovation, while Wal-Mart's headquarters division is often required to submit "Our colleagues to create extraordinary" case, then these innovations Recommend other relevant departments and divisions, asking them to creative applications to their areas of work, Wal-Mart is always trying to make people understand each relevant every innovation, through their OA or telephone conference, on-site meetings and other organized learning, boss they often take these good ideas visits each division or department to see if there is no effort to promote.三、Part Three: Business Communication，please answer the following questions: (20% each, 40%)1、Please name at least FIVE questions that you should ask yourself to identify your employment interests. What information should a candidate gather in preparing for a job interview?Answer:1.What is your biggest pressure in the past of job?2.Why do you want competition for the job?3.Can your grades accurately reflect your talent?4. Do you have a clear goal,and what did you do for your goal. Have you reach an achievement?5.Are you a good listener?The success of the interview is likely to depend on your preparation is in place beforehand. In the interview process, many problems are often sudden, unpredictable, when human interaction will always encounter awkward situations from time to time, even if you are very careful to guard, there is no guarantee does not happen, especially in an interview this important and stressful situations such cases are more likely to appear. If this happens often affects their performance throughout the interview, even thus come to naught, resulting in failure of the interview. Experts suggest that this candidate during the interview must be calm ease, calmly, the best advance look at the interview process and make necessary preparations to prevent the emergence of embarrassment.2、Please write a RESUME, including information, objective, experience, activities, honors and so on.Answer:YangYuqing , JuniorCurrent Address: Permanent Address Jiangdong Road, Nanjing, Jiangdong Road, Nanjing, Jiangsu Province. Jiangsu Province. 210009. 220009.Objective To attain employment in the area of sales management.Education Nanjing University of Information Science and Technology. Nanjing, Jiangsu Bachelor of International Economy and Trade.ExperienceJune.2015. Focus Technology Company Nanjing, JiangsuHRMake a hone call to arrange the interview timeDownload the resume on the recruitment websiteHelp the manager to arrange candidates interviewOct.,2015. Focus Technology Company Nanjing, Jiangsu Salesman of E-commerceDesign the website of the company.Negotiate with the foreign business partner on the internet.Accelerate the success of the trade.Activities●Table tennis club●The opening ceremony of principal cup table tennis competitionHonours2012-2015Third-class Scholarship of NUIST“Three Good” Student of NUISTCET 4Certificate of Accounting ProfessionalReferencesTranscripts and references available upon request。
2020-2021商务英语期末试题A卷、答题卡及答案
适用于 商务英语 专业 20级 班 共印制 份北京XX 职业学院2020 — 2021学年第一学期高职期末考试《剑桥商务英语1》试卷 A 卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1. user-friendliness2. acquire a factory3. management consultant4. place an order5. total sales prices6. cash on delivery7. penalty charges8. mail order9. cash flow 10. personnel department 11.quality product 12. interior design 13.semi-private facilities 14.wine tasting 15.rish assessment Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1. Our cash flow problems meant paying financing costs in the form of interest ____ a loan.2. We can ’t pay __ our supplies.3. Is there a discount if we pay __ cash?4. They offer a discount if we pay__ 10 days.5. It pays to stay loyal __ the brand.6. The bill includes the cost__ labor.7. We’re competing __ other supermarkets. 8. We’re committed __ customer service.9. We should learn to __ responsibility. (承担；肩负起)10. Our company sets up four __________ this year. (分公司)Part III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%) TO: All Heads of Department Re: Waste ManagementIt has come to the boards ’ notice that the company wastes far too __1__ paper in its offices and that not __2__ is being done to address __3__ situation. Therefore, the company has recently drawn up a formal waste management policy for __4__ offices in the group. In the future, __5__ Head of Department will be asked to write a brief waste management report __6__ month. The report will include __7__ detailed information about the previous month’s progress and proposedtargets for __8__ following month. The report will also give __9__ information about current practices for the collection and separation of waste. __10_ expenditure that arises from these reports will be charged to each department’s Health & Safety budget. We would like to thank you for your cooperation in this matter.1 A. many B. much C. plenty2 A. all B. any C. enough3 A. that B. this C. these4 A. all B. each C. any5 A. a B. each C. all6 A. any B. all C. every7 A. much B. enough C. both8 A. this B. that C. the9 A. some B. much C. several10 A. An B.Any C. ThisPart IV Reading ComprehensionDirections: This part is to test your reading ability. You should read the export reports about four job advertisements, and find out which company each sentence 1-7 refer to. Write A, B, C or D for each sentence. You will need to use some of the letters more than once. (14%)ABCD1. A knowledge of computer skills would help you get this job..2. This company likes to promote people from within the firm.3. The successful applicant must be prepared to work long hours in this job.4. Previous experience is not necessary for this job.5. In this job, the official working hours will change from week to week.6. In this job, you would have to report to more than one person.7. This job would be unsuitable if you were looking for long-term employment.Part V WritingDirections ：This part is to test your ability to do practical writing. (16%)Topic OneYou work in the Students ’ Union and you are to write a report concerning the feasibility of English Corner activities in our college. Please pay attention to the format of reports and make sure that your real name does not appear in your report.《剑桥商务英语》答题纸A卷Part I Translation (30%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________11-15 ___________/____________/_____________/_____________/_____________Part II. Sentence Completing (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part III Cloze (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part IV Reading Comprehension (14%)1-5 ___________/____________/_____________/_____________/_____________6-7 ___________/____________Part V Writing (16%)_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________《剑桥商务英语》答案A卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1.用户友好型2.收购工厂3.管理顾问4. 下订单5.总销售价格6.货到付款7.罚金8.邮购9.现金流10.人事部门11.优质产品12.内部设计13.半私人设备14.品酒会15.风险评估Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1-5 on for in within to6-10 of with to shoulder subsidiariesPart III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%)1-5 BCBAB6-10 CCCABPart IV Reading ComprehensionYou will need to use some of the letters more than once. (14%)1-5 ABDBC 6-7 ACPart V WritingDirections：This part is to test your ability to do practical writing. (16%)略。
大学商务英语试卷A卷
D. Deciding on who picks up the bill.
24. Which statement is right about the Italians?
II. Reading Comprehension (30%)
A. The whole process of business entertaining is not important to them.
6. What do we learn from the conversation? A. He likes the hotel. B. He hates the hotel. C. He wants to change the hotel. D. He can’t find the hotel.
7. What does the man mean? A. They can call someone. B. They can stop working. C. He should ask a different person. D. They can have a drink.
C. They’d like the guest to pick up the bill.
订
each of them there are four choices marked A, B, C and D. You should decide on the best choice and mark
D. They never take their guests out for meals.
4. How was the weather when the man left home? A. Pretty warm.
Section B (10%＝1*10) Directions: In this section, you will hear a passage THREE times. When the passage is read for the first
商务英语试题(A)答案
一．翻译：（40分）1. cultivate 培养2. recourse 求助，依靠3. offer 发盘4. negotiation 谈判，商议5. transit 运输6. option 选择7. marketing 市场营销8. Internet banking 网上银行9. risk 风险10. transaction 交易11．e-commerce 电子商务12. all in all 总而言之13. boost 增进，改善14．after all 毕竟15．hacker 黑客16．合作cooperation 17．保险费premium 18．保单policy19．集装箱container20．自动提款机ATM二．单项选择（20分）( C ）1. Miss Li ______ a bag. I ______a sketch book.A.have,hasB.is ,haveC.has,have( C ）2. ______ are your English books ? Eighteen yuan.A.whatB.How manyC.How much( B ) 3.Mary and Kitty are ______ awake in their bedroom.A.allB.bothC.two( D ) 4. Mary cares about clothes too much, and she _____ too much money _____ clothes.A. spend; inB.cost; atC. pays; toD. spends; on( C ) 5. It is necessary ___ me ___my studies before a new term.A. for, to make a plan forB. of, making a plan forC. for, to make a plan ofD. of, making a plan of( D )6. To gain honor for our country, we will try our best_____ the game.A. competing inB. competing againstC. to compete withD. to compete in( A )7. _____ you _____ to go to watch the football match with me?A. Would; likeB. Would; ratherC. Do; feel likeD. Do; would like( C )8. My English teacher often asks us __ speak English as __ as possible.A. to; manyB. / ; muchC. to; much( B )9. Let’s ___ play in the street . Father tells me ____ do so.A. not to ….. not toB. not …not toC. don’t , to notD. not to …don’t( C )10.My spoken English is poor. What shall I do?Th at’s easy. Practise ______ it as much as possible.A. speakB. spokeC. speaking三. 阅读短文判断正误,正确的用T表示,错误的用F表示:（10分）American children love watching TV. Some of them spend six hours a day at school and four to six hours aday in front of the television set. Some of them even watch for eight hours or more on Sundays.Televisions are liked books or films.A child can learn bad things and good things from TV. Some shows help children learnto do a lot of housework,just like gardening,cooking and cleaning. But some programs are not good for children. So parents must help them to choose the right ones to enjoy.( T )1. Some American children spend about eight hours on TV in their holidays.( F )2. Children can't learn anything from TV.( T )3. Some programs help children learm how to make delicious food.( T )4. Children need parents' help to choose good programs.( F )5. All the TV shows are good for children.四. 阅读理解（10分）South Korean singer and actress Jang Nara has a third album (专辑). It is called Dream of Asia.The album has 26 songs. They are in five languages－Mandarin (普通话), Cantonese (广东话), Korean, Japanese and English.Jang Nara says the Cantonese songs are the hardest to sing. On the album, she sings a well-known Chinese love song－The Moon Represents My Heart both in Mandarin and in Cantonese.She also sings Our Dream. The song is to show her best wishes for the Beijing Olympic Games.( B )1. Jang Nara comes from ______.A. ChinaB. South KoreaC. Japan( C )2. Jang Nara uses ______ languages to sing the songs on her new album.A. 3B. 26C. 5( A )3. Which song can show her best wishes for the Beijing Olympic Games?A. Our Dream.B. Dream of Asia.C. The Moon Represents My Heart( A )4. The writer mainly tells us something about______A. Jang NaraB. Jang Nara’s third albumC. Jang Nara’s dream( C )5．Beijing Olympic Games was held in ______A. 2005B. 2007C. 2008五．作文(20分)要求：假如你是N0．1 Middle School的学生Tian Tian，你的英语笔友Peter将随他到中国来工作的父母来你校学习。
《商务英语阅读》期末考试试卷-A卷1
《商务英语阅读》试题（A 卷） 第 1 页 共8页《商务英语阅读》试题（A 卷） 第 2页 共8页教学点： 年级： 专业： 层次: 姓名： 学号： 座位号:密封线内请不要答题广东外语外贸大学成人高等教育商务英语错误!未找到引用源。
（专科）2018学年第1学期《商务英语阅读》试题（A 卷）年级: 考试形式: 闭卷 考试时间: 90分钟Part I Multiple Choices (15 points, 1 point each) Direction.Ther.ar.1.incomplet.sentence.i.thi.part.Fo.eac.sentenc.ther.ar.fou.Choice.marke.A.B..a 1. The fifth generation computers, with artificial intelligence, _______ and perfected now. A.developed B.hav .developed C.ar.bein.developedD.wil.hav .bee.develope.2. Y ou _______ her in her office last Friday; she’s been out of town for two weeks. A.needn ’.hav .seen B.mus.hav .seen C.migh.hav .seenD.can ’.hav .seen3. She’s always been kind to me – I can’t just turn ______on her now that she needs my help. A.m.back B.m.head C.m.eye D.shoulder4. Careful surveys have indicated that as many as 50 percent of patients do not take drugs _______ directed. A.like B.so C.which D.as5. The _______ goal of the book is to help bridge the gap between research and teaching, particularly the gap between researchers and teachers. A.joint B.intensive C.overall D.decisive6. W e can accept your order _______ payment is made in advance. A.i.th.belie.that B.i.orde.that C.o.th.excus.that D.o.conditio.that7. The medical experts warned the authorities of the danger of diseases in the _______ of the earthquake. A.consequence B.aftermath C.results D.effect8. Research universities have to keep up with the latest computer and scientific hardware _______ price. A.o.accoun.of B.regardles.of C.i.additio.to D.no.t.mention 9. I am surprised _______ this city is a dull place to live in. A.tha.yo.woul.think B.b.wha.yo.ar.thinkin. C.tha.yo.shoul.think D.wit.wha.yo.wer.thinking 10. Don’t let the child play with scissors _______ he cuts himself. A.i.case B.s.that C.no.that D.onl.if 11. They always give the vacant seats to _______ comes first. A.whoever B.whomever C.who D.whom12. Doing your homework is a sure way to improve your test scores, and this is especially true _______ itcomes to classroom tests. A.when B.since C.before D.after13. Personal computers are no longer something beyond the ordinary people; they are _______ available these days.A.promptlyB.instantlyC.readilyD.quickly14. Owing to _______ competition among the airlines, travel expenses have been reduced considerably . A.fierce B.strained C.eager D.critical 15. Doctor often ______uneasiness in the people they deal with. A.smell B.sense C.hear D.tough Part II Word Match (15 points, 1 point each) Direction.Matc.th.followin.word.wit.thei.definition.withi.eac.grou.o.fiv.words.Writ.dow.th.matche Group 11. authentic A.havin.power.o.learning.reasonin.o.understanding2. commitment B.twist.changin.shape3. exaggerate C..promis.o.decisio.t.d.something4. intelligent D.real.tru.an.accurate5. distortion E.sa.mor.tha.th.trut.abou.something Group 26. authority A.basic.central.formin.th.necessar.basi.o.something7. donate B.somethin.tha.i.considere.mor.importan.tha.othe.matters8. substantial C.th.righ.o.abilit.t.control9. priority D.giv .somethin.fo.th.benefi.o.others 10.fundamentalPart III Sentence Completion (10 points, 1 point each)1. Georg.i.no.onl..skillfu.painter.bu.als.._____.writer.(talent)2. Th._______.Joh.t.Mar.wa.announce.i.th.newspaper.yesterday .(engage)3. .lov .th.movi.becaus.th.______.i.m.favorite.(act)《商务英语阅读》试题（A 卷）第 3 页 共8页《商务英语写阅读》试题（A 卷） 第 4 页 共8页密封线4. ______.t.say .thi.absent-minde.professo.lef.hi.umbrell.i.th.classroo.again. (need)5. I'.afrai.th.gir.i..littl._______.fo.he.ag.an.height.(weight)6. Becaus.o.hi.______mitte.suicide.(responsibility)7. Readin.Englis.novel.help.______.you.vocabulary .(large)8. Hi.conduc._____.wit.hi.words.s.no.nobod.believe.i.him.(agree) 9..wa.annoye.b.tha._________.man.(mind.narrow)10. Mos.peopl.thin.tha.w.hav .mor.natura.resource.tha.w .need.bu.i.i.no._______. true.(necessary)Part IV Cloze (20points, 1 point each) Direction.Fo.eac.blan.i.th.followin.passage.choos.th.mos.suitabl.wor.fro.thi.lis.o.word.provide.un.A Thirsty World Th.worl.i.no.onl.hungry.i.i.als.thirst.fo.water.Thi.ma.see.strang.t.you.(1.____.nearl.7.pe.cen.o.th.earth ’.surfac.i.covere.wit.water.Bu.abou.9.pe.cen.o.thi.hug.(2.____.th.(3.____..pe.cen..th.fres.wate.(4.____.(5.____.o.that.becaus.som.o.i.i.i.th.(6.____.o.iceberg.an.glaciers.However.(7.____.thing.stan.today .thi.smal.amoun.o.fres.water.whic.i.constantl.(8.____.replace.b.rainfall.i.stil.en .Bu.ou.nee.(9.____.wate.i.increasin.rapidl..almos.da.b.day .Onl.i.w .(10.____.step.t.dea.wit.thi.proble.no.(11.____te.on..limite.wate.suppl.woul.hav .(12.____.ba.effec.o.agricultur.an.industr y .W .al.hav .t.lear.(13.____.t.sto.wastin.ou.preciou.water.On.o.th.firs.step.w .(14.____.tak.i.t.develo.way .o.reusin.it.Expe riment.hav .alread.bee.don.i.thi.field.bu.onl.(15.____..smal.scale.(16.____.eve.i.ever.cit.purifie.an.reuse.it.water.w .stil.woul.no.hav .(17._____.Al.we ’.hav .o.th.vas.(18.____.o.se.wate.i.th.worl.i.(19.____.th.salt.An.the.we ’l.b.i.(20.____.dange.o.dryin.up.Part V Reading Comprehension (40 points,2 points each) Directions.Ther.ar.fiv.passage.i.thi.part.Eac.passag.i.followe.b.fiv.question.o.unfinishe.statements.Fo.eac.question.ther.ar.fou.choice.marke.A.B..an.D.Y o.shoul.choos.th.bes.answer.The.mar.th.correspondin.lette.o.th.Answe.Shee.wit..singl.lin.throug.th.center. Passage 1 Ever.anima.i..livin.radiato..hea.forme.i.it.cell.i.give.of.throug.it.skin.W arm-bloode.animal.maintai..stead.temper atur.b.constantl.replacin.los.surfac.heat.smalle.animals.whic.hav .mor.ski.fo.ever.ounc.o.bod.weight.mus.produc.hea.fa ste.tha.bigge.ones.Becaus.smalle.animal.bur.fue.faster.scientist.sa.the.liv .faster. e.oxyge.eigh.time.a.fast.i.i.sai.tha.th.mouse-lik.shre.i.livin.eigh.time.a.fas.a.th.chicken.Th.smalles.o.th.warm-bloode.creatures.th.hummingbird.live..hundre.time.a.fas.a.a.elephant. Ther.i..limi.t.ho.smal..warm-bloode.anima.ca.be..mamma.o.bir.tha.weighe.onl.tw .an..hal.gram.woul.starv .t.deat h.I.woul.bur.u.it.foo.to.rapidl.an.woul.no.b.abl.t.ea.fas.enoug.t.suppl.mor.fuel. 1. The passage says that every animal is a living radiator because it_____. A.produce.hea.i.it.bod.cells B.burn.fue.t.produc.heatC.send.ou.hea.fro.it.bodiesD.require.oxyge.t.produc.heat 2. W arm-blooded animals maintain a steady temperature by_____.A.restorin.hea.continuallyB.storin.hea.i.thei.bod.cellsC.regulatin.th.amoun.o.hea.producedD.regulatin.th.amoun.o.hea.give.off 3. The amount of oxygen an animal uses depends on_____. A.ho.muc.i.weighs B.wha.foo.i.eatsC.wha.i.i.likeD.ho.lon.i.lives4. An animal weighing less than 2.5 grams would starve because it would not be able to _____.A.ge.enoug.oxygenB.maintai.it.bod.temperatureC.bur.it.foo.fas.enoughD.ea.fas.enoug.t.suppl.fuel 5. What is implied but not stated in the passage? rg..warm-bloode.anima.ca.be. B.Th.hummingbir.live.faste.tha.an.othe.warm-bloode.creature. C.Smal.animal.hav rg.ones.D.Th.hummingbir.i.th.smalles.o.th.warm-bloode.animals. Passage 2 n.ofte.li.ver.clos.t.on.another. Peopl.livin.i.Bakersfield.fo.instance.ca.visi.th.Pacifi.Ocea.an.th.coasta.plain.th.fertil.Sa.Joaqui.Valley.th.ari.Moj es.I.othe.area.i.i.possibl.t.g.sno.skiin.i.th.mornin.an.surfi n.i.th.evenin.o.th.sam.day.withou.havin.t.trave.lon.distances.Contras.abound.i.California.Th.highes.poin.i.th.Unite.State.(outsid.Alaska.i.i.California.an.s.i.th.lowes.poin.(inc ludin.Alaska)es. kes.I.ha.kes.lik.O kebeds. kes.valleys.deserts.an.plateaus.Californi.ha.it.Pacifi.coastline.stretchin.longe.tha.th.coastli bined.《商务英语阅读》试题（A 卷） 第 5 页 共8页《商务英语阅读》试题（A 卷） 第 2页 共8页教学点： 年级： 专业： 层次: 姓名： 学号： 座位号:密封线内请不要答题6. Which of the following is the lowest point in the United States? k.Tulainyo. B.Mojav.Desert. C.Deat.Valley. D.Th.Salto.Sea.7. Where is the highest point in the United States located? k.Tahoe. B.Sierr.Nevada. C.Moun.Whitney. D.Alaska.8. How far away is Death Valley from Mount Whitney? es. es. C.28.feet. D.1.49.feet.9. Which of the following is not mentioned in the passage as being within a radius of about 100 miles of Bakersfield? A.Th.Pacifi.Ocean. B.Sa.Joaqui.Valley. C.Mojav.Desert. D.Orego.an.Washington.10. Which statement best demonstrates that California is a land of variety and contrast? k.Tulainyo. B.I.i.possibl.t.g.surfin.an.sno.skiin.i.som.part.o.Californi.withou.havin.t. trave.lon.distance. C.Sierr.Nevada.Sa.Joaqui.Valley.Mojav.Deser.an.th.Pacifi.Ocea.al.li.withi.. es. k.a.all. Passage 3 Childre.ar..relativel.moder.invention.Unti..fe.hundre.year.ag.the.di.no.exist.I.medieva.an.Renaissanc.pai ntin.yo.se.pint-size.me.an.women.wearin.grown-u.clothe.an.grown-u.expressions.performin.grown-u.tasks.C hildre.di.no.exis.becaus.th.famil.a.w.kno.i.ha.no.evolved. Childre.toda.no.onl.exist.the.hav.take.over.i.n.plac.mor.tha.i.America.an.a.n.tim.mor.tha.now.I.i.alway.Kids.Countr.here.Ou.civilizatio.i.child-centered.child-obsessed..kid ’.bod.i.ou.physica.ideal.I.Kid ’e. W.ar.th.firs.societ.i.whic.parent.expec.t.lear.fro.thei.children.Suc..topsy-turv.(颠倒.abou.a.leas.i.par.because.unlik.th.res.o.th.world.our.i.a.immigran.society.an.fo.immigran.t h.onl.hop.i.i.th.kids.I.th.Ol.Country.tha.is.Europe.hop.wa.i.th.farther.an.ho.muc.wealt.h.coul.accumulat.an.pa s.alon.t.hi.children.I.th.growt.patter.o.Americ.an.it.ever-expandin.frontier.th.youn.ma.wa.eve.advise.t.G.WE ST.th.farthe.wa.eve.inheritin.fro.hi.son.Kids.Countr.ma.b.th.inevitabl.result. .true.I.was.afte.all..boy ’.gam.t.g.t.th.moo n. If in the old days children did not exist, it seems equally true today that adults, as a class, have begun to disappear, condemning all of us to remain boys and girls forever, jogging and doing push-ups (俯卧撑) against eternity .11. The author uses the example of the Renaissance painting to show that _______. A.adult.showe.les.concer.fo.childre.tha.w .d.now B.adult.wer.smalle.an.thinne.a.tha.time.bu.the.stil.ha..lo.o.wor.t.do C.childre.looke.an.acte.lik.adult.a.tha.time D.childre.wer.no.permitte.t.appea.i.famil.painting.a.tha.time12. In the third paragraph, the Old Country is contrasted with America _______. A.t.sho.difference.i.famil.size B.t.sho.difference.i.attitude.toward.famil.relations C.t.so.tw .kind.o.geography D.t.sho.tw .differen.kind.o.economi.relation.betwee.generations 13. Going to the moon is an example of _______. A.America ’.dream.an.creativity B.America ’.childis.an.quee.behavior C.wh.Americ.hasn ’.grow .up D.wh.Americ.i.considere.th.greates.countr.i.th.world 14. According to the passage, which of the following is true? A.I.i.ver.difficul.fo.th.middle-age.t.liv .i.America. B.Americ.i.Kids.Countr.becaus.th.majorit.o.it.peopl.ar.youn.an.vigorous. C.Kids.Countr.wa.takin.shap.i.Americ.whe.immigrant.poure.int.th.country D.Americ.i.mor.o.Kids.Countr.tha.an.othe.countrie.i.th.world.15. By saying “condemning all of us to remain boys and girls forever, jogging doing push -ups against eternity ,” the author means that _______. A.sh.think.peopl.shouldn ’.b.s.concerne.abou.physica.fitness B.sh.feel.to.ol.an.tire.t.d.suc.har.exercise C.America.societ.i.overemphasizin.yout.an.physica.appearance D.wha.happene.t.childre.centurie.ag.ma.occu.t.adult.i.Americ.soon Passage 4 mo.snak.i.Britai.i.th.adder.I.Scotland.i.fact.ther.ar.n.othe.snake.a.all.Th.adde.i.als.th.onl.Britis.sn ak.wit..poisonou.bite.I.ca.b.foun.almos.anywhere.bu.prefer.sunn.hillside.an.roug.ope.country .includin.hig.ground.I.Ire lan.ther.ar.n.snake.a.all. Mos.peopl.regar.snakebite.a..fata.misfortune.bu.no.al.bite.ar.serious.an.ver.fe.ar.fatal.Sometime.attempt.a.emerg enc.treatmen.tur.ou.t.b.mor.dangerou.tha.th.bit.itself.wit.amateur.heroically .bu.mistakenly .tryin.do-it-yoursel.surger.an .othe.unnecessar.measures. Al.snake.hav .smal.teeth.s.i.follow .tha.al.snake.ca.bite.bu.onl.th.bit.o.th.adde.present.an.danger.Britis.snake.ar.sh.animal.an.ar.fa.mor.frightene.o.yo.tha.yo.coul.possibl.b.o.them.Th.adde.wil.attac.onl.i.i.feel.threatened.a.ca.happe.i.yo .tak.i.b.surpris.an.ste.o.i.accidentall.o.i.yo.tr.t.catc.i.o.pic.i.up.whic.i.dislike.intensely .I.i.hear ing.i.wil.normall.g e.ou.o.th.wa.a.quickl.a.i.can.bu.adder.canno.mov .ver.rapidl.an.ma.attac.befor.movin.i.yo.ar.ver.close. Th.effec.o..bit.varie.considerably .I.depend.upo.severa.things.on.o.whic.i.th.body-weigh.o.th.perso.bitten.Th.big ge.th.person.th.les.harmfu.th.bit.i.likel.t.be.whic.i.wh.childre.suffe.fa.mor.seriousl.fro.snak.bite.tha.adults..health.perso .wil.als.hav .bette.resistanc.agains.th.poison. V ery few people actually die from snakebites in Britain, and though these bites can make some people very ill, there are probably just as many cases of bites having little or no effect, as there are of serious illness. 16. Which of the following statements is NOT true? A.Th.adde.i.th.onl.poisonou.snak.i.Britain. B.I.Scotlan.ther.ar.n.othe.snake.excep.th.adder. C.Snak.bite.see.mor.dangerou.tha.the.actuall.are. D.People ’.attempt.a.emergenc.treatmen.ar.utterl.unnecessary . 17. Adder.ar.mos.likel.t.b.foun._______. A.i.wilde.part.o.Britai.an.Ireland B.i.Scotlan.an.nowher.else n.throughou.Britain D.i.shad.field.i.England18. W e are told that British snakes are _____. A.afrai.o.huma.beings B.poisonou.includin.th.adder C.dangerou.excep.th.adder D.friendl.toward.huma.beings班级____________________ 学号______----------------------------------------密-------------------------------------《商务英语阅读》试题（A 卷）第 7 页 共8页《商务英语写阅读》试题（A 卷） 第 8 页 共8页密封线19. When will the adder not attack you? A.Whe.yo.tr.t.catc.it.B.Whe.yo.ar.som.distanc.awa.fro.it.C.Whe.yo.happe.t.ste.o.it.D.Whe.yo.tr.t.pic.i.up.20. If an adder hears you coming, it will usually ______. A.attac.yo.immediately B.disappea.ver.quickly C.wai.t.frighte.you D.mov .ou.o.th.way B.Drunke.Drivers.C.Drunke.Pedestria.Accidents.D..Sever.Highwa.Safet.Problem.。
商务英试卷A(搭配答题卡使用)
I. True/false questions (10%, 1 point each)Directions: Determine whether each of the following statements is true or false. If the statement is true, write "T"; if false, write "F" on the answer sheet.1. Employment-related letters include curriculum vitae and application letter.T2. Railroad, airplanes, ships, trucks, and pipelines are major means of transportation.T3. If things start out badly on the phone, they may neverprogress beyond the first call.T4. When a delegation pays a visit to a foreign company, anitinerary is usually to be made, which generally includes: title, time, place and price.F5. Agenda is a list of things to be discussed at the meeting. It helps the chairperson to structure the meeting.T6. Whatever the specific objective of your presentation, a proper organization is your key to success.T7. CIF in business stands for cost, insurance and finance.F8.In international business, the higher the price, the more profits the seller will make.F9.The modes of international payment can be divided into three main categories: remittance, collection and letter of credit.T10.Cost and time are the important factors to be considered when a manager is selecting modes of transportation.TII. Fill in the blanks in paragraph or sentences with given words in the tables (10%, 1 point each blank).1. The J can be as important as the CV when you are applying for a job.2. As you can see from this brochure, our company was G in 1974.3. Memo is used to describe the standard format of A , which an organization uses for its own staff.4. In fact, technology will make travel easier with E such as online booking for tickets and hotels.5. Before a new product is launched, a great deal of work must be done beforehand in the way of product development, I , test marketing and so on.6. Practicing good business telephone skills helps encourage clear lines of communication, build rapport and avoid H .7. F is in essence about building relationships with people.8. We would like to take this opportunity to contact you with a view to entering into direct B with you.9. When a buyer refuses to accept all or part of the terms and conditions made by the seller, the buyer will state his own terms and conditions to the seller, which is called D .10. Good C is vital to call attention to a product and introduce new products.III. Multiple choice: choose the best answer to fill the blank of each sentence (20%, 1 point each)1. To find a job, you may look at D .A. newspapersB. profe ssional magazinesC. professionalwebsites D. all of above2. It is best to wear the C if you are interviewing for a job in an office.A. flamboyantclothes B. jeansC. dark-colored, conservativesuit D. sexy clothes3. If you are checking in the front desk of a hotel, the best expression for you to speak to the receptionist is“ C “.A. Could you show me your reservationslip? B. Good morning, may I helpyou?C. Good evening, I have a confirmedreservation. D. I’d like to make a reservation for a presidential suite.4. When making a business call, you should firstidentify D .A. the person you arecallingB. the company you arecallingC. the person and the company you arecalling D. yourself and your company5.One should avoid carrying A while traveling abroad.A. illegal drugsB. excessiveluggage C. excessiveclothes D. smokes6. C help remove some routine business travels.A. Virtualtours B. MeetingsC. Videoconferences D. Presentations7. Most meetings held by Organizations are usedfor D .A. job interviewsB. social activitiesC. making private announcementsD. problem-solving or decision making8. The term “presentation” implies that someoneis A .A. making a speech or demonstrationB. preparing proposals for meetingsC. making businesstravel D. establishing business relations9.The corporation of D has no commitment to franchising business.A. Burger King (BK)B. Kentucky Flied Chicken (KFC)C. Macdonald(M) D. Google (G)10.If you are the chairperson of a meeting, the expression for you to start the meeting is“ A “.A. OK, it is time for the meeting and everyone is here, let’s begin.B. Now, please look at the first item of the agenda.C. I’d like to hear your suggestions first.D. Now, let’s come to the next item on the agenda.11. The most important issue in international trade is________D________.A. how to get your price lowerB. how to give concessionC. how to provide better serviceD. how to seek clients12. We are certain that if your price is ___C__, we will come to very good business relationship with your company.A. on the high sideB. unworkableC. competitiveD. beyond our reach13. ____A____is a letter sent to a supplier with whom you have not previously done business.A First enquiry B. An enquiryC. A quotationD. A first quotation14. When you want to state the deadline of offer, you may say "This offer ____B____ your reply reaching us by Nov. 20th."A. is boundB. is subjectto C. works D. as long as15. The major obstacle that prevents sales people from receiving the price they want is ___C____.A. the fear of acceptanceB. the languages’ differenceC. the fear of rejectionD. the cultural difference16. A ___A___, also referred to as an L/C, is a payment term generally used for international sales transactions.A. Letter of CreditB. Document against AcceptanceC. Document against PaymentD. Sight Draft17. You're talking with a group of four people. With whom do you make eye contact?BA. just the person to whom you're speaking at the momentB. each of the four, moving your eye contact from one to anotherC. no particular personD. the one sits near you18. The people engaging in marketing often apply the theory of four "P"s to launch new products. Which word of the following is NOT one of the four “P”s? AA. ProgressB. ProductC. PriceD. Promotion19. By "SWOT", it means a firm must be aware of its ___C____and weaknesses, and the _______and threats it faces in the marketplace.A. stresses, opportunitiesB. stresses, optionsC. strengths, opportunitiesD. strengths, options20. In order to encourage business, we are prepared to make a____C___ for this deal.A. reduceB. refusalC. reductionD. r educingIV. Translate the following English sentences into Chinese (10%，2 points each)1. If you were in my shoes, what sort of qualities you’d look for in your employees?答：如果你处在我的位置，你希望你的雇员应具备哪些素质？2. In order to grow rapidly, we’ve formed a diversifyin g strategic alliance which allows us to expand onto new market areas.答：为了迅速发展，我们组成了多元化战略联盟，使我们能扩大到新的市场领域。
商务英语(A卷)
**大学201*－201* 学年度第*学期《商务英语》期末试卷( A卷)(时间120分钟)Part I Blank Filling (20%)1. Pizza delivery firms ofte n do ________ in the local area. It’s cheap but lots of people probably throw the leaflet away.2. ________ reach millions of people but they are so expensive.3. I tend to listen to my friends’ recommendations more than anything else so ________ is probably the most effective.4. It’s great when you get a free ________ because you can really see what it’s like.5. I suppose it’s good if you’re looking for a job locally and ________ are relatively cheap.6. It used to irritate me but my new anti-virus software seems to block any _______ from my box.7. I’d like to ________ a brief meeting next week. Do you have time on Monday?8. As the chairperson, Mike will ________ the meeting.9. People use ________ less and less because they can just go online if they want to find out what’s available.10. I’m not sure about ________. When I visit a website, I don’t think I even notice them.Part II Match (10%)Match the words 11-20 to definitions A-K.0 freelance_B_ A You work during different parts of the day (eg nights)11 teleworking__ B You sell your work or services to a number of different12 an air__ companies13 job-sharing__ C You work for different companies for a short timewithout a permanent contract14 shift work__ D You work a number of hours per week or month but youdecide when you start or finish15 flexitime__ E You don’t have a permanent place or office to work at, butyou find a place to work when you arrive16 sales pitch__ F You work for a company from home via email, phone orthe Internet17 a buzz__ G Making a speech to convince people to buy somethingH You do your job for part of the week and another person18 court__ does it for the other partI The place where legal cases are heard19 temping __ J Excitement20 hot-desking__ K Feeling or attitude Part III Cloze (10%)Choose one correct word A, B, C or D from below the passage to fill each gap.International Art Consultants(21)___in 1979, International Art Consultants has been sourcing and commissioning art(22)___ for over 25 years. We work (23)___ clients in the corporate, hotel, healthcare and urban regeneration (24)___. Our clients (25)___ from multinational companies with $1 million art budgets to organizations renting art for just $10 a week. A (26)___ of fourteen, we are small enough to care and large enough to cope.We offer a (27)___ combination of commercial experience, specialist art knowledge and high quality service and support. Whatever the size of the project our (28)___ is for all our clients to be 100% satisfied with the end result. Over 75% of our work comes from (29)___ business or referrals.We work alongside professional artists who create art of the highest artistic and technical quality, and (30)___ our staff have different areas of specialist art knowledge and expertise.We hope that you will make an appointment to visit us, look round the galleries, use the visual reference databases, and discuss your particular art requirements with us.21. A. Founded B. Set C. Since D. Last22. A. international B. worldwide C. all D. around23. A. as B. in C. under D. with24. A. divisions B. industries C. sectors D. sections25. A. range B. report C. buy D. supply26. A. department B. building C. unit D. team27. A. original B. mix C. brand D. unique28. A. scope B. aim C. outcome D. line29. A. new B. rental C. reply D. repeat30. A. few B. all C. more D. anyPart IV Reading Comprehension ( 40%)Read the following articles and choose one correct answer A, B, C or D.Passage 1As is known to all, the organization and management of wages and salaries are very complicated. Generally speaking, the Account Department is responsible for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay.If a firm wants to adopt a new wage and salary structure, it is essential that the firm should decide on a method of job evaluation and ways of measuring the performance of its employees. In order to be successful, that new pay structure will need agreement between Trade Unions and employers.In job evaluation, all of the requirements of each job are defined in a detailed job description. Each of those requirements is given a val ue, generally in “points”, which are added together to give a total value for the job. For middle and higher management, a special method is used to evaluate managers on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring management work, however, job grades for managers are often decided without reference to an evaluation system based on points.In attempting to design a pay system, the Personnel Department should compare the value of each job with those in the job market. It should also consider economic factors such as the cost of living and the labor supply.It is necessary that payment for a job should vary with any distinctions in the way that job is performed. Where it is simple to measure the work done, as in the work done with the hands, monetary encouragement schemes are often chosen; for indirect workers, where measurement is difficult, methods of additional payments are employed.31. If a company wants its new pay structure to be successful, it is necessary to _______.A. give the workers extra pay to encourage themB. share the same opinion between the Trade Union and the employersC. consult some problems associated with payD. adopt a special way to evaluate the performance of its employees32. The methods of additional payments are adopted for indirect workers because __________.A. they don't have a higher payB. the firm hasn't enough fundC. the measurement of their work is very difficultD. their work is less important than that of other workers33. What should a firm consider in designing a new pay system?A. The value of each job alone.B. The method of calculating the pay.C. The requirements of each job.D. The labor supply and the cost of living.34. It can be inferred from the passage that _______.A. only the Accounts Department is involved in the management of salariesB. different job performances should be given different paymentsC. an evaluation system based on points is usually used to measure management workD. evaluating management work makes no difference from other work35. The main purpose of this passage is to _______.A. explain how the performance of a job can be measured in pointsB. describe the responsibilities of various departmentsC. tell readers how a firm can succeed in adopting a new pay systemD. tell readers how difficult the management work isPassage 2The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (卡路里) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.36. Advertising can persuade the consumer to buy worthless products by ________.A. stressing their high qualityB. convincing him of their low priceC. maintaining a balance between quality and priceD. appealing to his buying motives37. The reason why the bread advertisement is misleading is that ________.A. thin slices of bread could contain more caloriesB. the loaf was cut into regular slicesC. the bread was not genuine breadD. the total number of calories in the loaf remained the same38. The passage tells us that _________.A. sometimes advertisements really sell what the consumer needsB. advertisements occasionally force consumers into buying things they don't needC. the buying motives of consumers are controlled by advertisementsD. fire insurance is seldom a worthwhile investment39. It can be inferred from the passage that a smart consumer should ________.A. think carefully about the benefits described in the advertisementsB. guard against the deceiving nature of advertisementsC. be familiar with various advertising strategiesD. avoid buying products that have strong emotional appeal40. The passage is mainly about _________.A. how to make a wise buying decisionB. ways to protect the interests of the consumerC. the positive and negative aspects of advertisingD. the function of advertisements in promoting salesPassage 3Over the past decade, American companies have tried hard to find ways to discourage senior managers from feathering their own nests at the expense of their shareholder. The three most popular reforms have been recruiting more outside directors in order to make boards more independent, linking bosses' pay to various performance measures, and giving bosses share options, so that they have the same long-term interests as their shareholders.These reforms have been widely adopted by America's larger companies, and surveys suggest that many more companies are thinking of following their lead. But have they done any good? Three papers presented at the annual meeting of the Academy of Management in Boston this week suggest not. As is usually the case with boardroom tinkering, the consequences have differed from those intended.Start with those independent boards. On the face of it, dismissing the boss's friends from the board and replacing them with outsiders looks a perfect way to make senior managers more accountable. But that is not the conclusion of a study by Professor James Westphal. Instead, he found that bosses with a boardroom full of outsiders spend much of their time building alliances, doing personal favors and generally pleasing the outsiders.All too often, these seductions succeed. Mr. Westphal found that, to a remarkable degree, "independent" boards pursue strategies that are likely to favor senior managers rather than shareholders. Such companies diversify their business, increase the pay of executives and weaken the link between pay and performance.To assess the impact of performance-related pay, Mr. Westphal asked the bosses of 103 companies with sales of over $ 1 billion what measurements were used to determine their pay. The measurements varied widely, ranging from sales to earnings per share. But the researcher's big discovery was that bosses attend to measures that affect their own incomes and ignore or play down other factors that affect a company's overall success.In short, bosses are quick to turn every imaginable system of corporate government to their advantage-which is probably why they are the people who are put in charge of things. Here is paradox for the management theorists: any boss who can not beat a system designed to keep him under control is probably not worth having not beat a system designed to keep him under control is probably not worth having.41. What is the purpose of the large companies in recruiting outsiders and putting them on the board of directors?A. To diversify the business of the corporation.B. To enhance the cooperation between the senior managers and the board directors.C. To protect the interests of the shareholders.D. To introduce effective reforms in business management.42. What does Professor James Westphal’s study suggest?A. With a boardroom full of outsiders, senior managers work more conscientiously.B. Outside board directors tend to be more independent.C. Boardroom reforms have failed to achieve the desired result.D. Cooperation between senior managers and board directors suffered from the reforms.43. The word “seduction” in the fourth paragraph probably means “____”A. efforts to conquerB. exertions to understandC. endeavors to increase profitsD. attempts to win over44. Which of the following statements is true?A. Corporate executives in general are worth the high pay they receive.B. The income of corporate executives is proportional to the growth of corporate profits.C. Corporate executives tend to take advantage of their position to enrich themselves.D. The performance of corporate executives affects their own interests more than those of the shareholders.45. How does the author feel about the efforts to control senior executives?A. approving.B. optimistic.C. positive.D. doubtfulPassage 4GETTING THE MOST OUT OF MEETINGOne aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third and a half of their working lives in meetings. Although most managers would agree that it is hard to think of analternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the best-organised executives.Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personal or career matters between members of staff and their line and personnel managers. Another is during the early stages of a project when the team managing it need to learn to understand and trust one another.Once it has been decided that a meeting is necessary, decisions need to be taken about who will attend and about the location and length of the meeting. People should only be invited to attend if they are directly involved in the matters under discussion and the agenda should be distributed well in advance. An agenda is vital because it acts as a road map to keep discussion focused and within the time limited allocated. This is also the responsibility of the person chairing the meeting, who should encourage those who say little to speak and stop those who have a great deal to say from talking too much.At the end of a well organised meeting, people will feel that the meeting has been a success and be pleased they were invited. They will know not only what decisions were made but also the reasons for these decisions. Unfortunately, at the end of a badly organised meeting those present will leave feeling that they have wasted their time and that nothing worthwhile has been achieved.Much together has been given over the years to ways of keeping meeting short. One man who has no intention of spending half his working life in meeting is Roland Winterson, chief executive of a large manufacturing company. He believes that meetings should be short, sharp and infrequent. “I try to hold no more than two or three meetings a week, attended by a maximum of three people for no longer than half an hour,” he says. “They are clearly aimed at achieving a specific objective, such as making a decision or planning a strategy, and are based on careful preparation. I draw up the agenda for every meeting and circulate it in advance; those attending are expected to study it carefully and should be prepared to both ask and answer questions. Managers are best employed carrying out tasks directly connected with their jobs not attending endless meetings. In business, time is money and spending it in needless meetings that don’t achieve anything can be very costly. Executives should follow the example of lawyers and put a cost on each hour of their time and then decide whether attending a long meeting really is the best way to spend their time.”46. What do most managers think about meetings?A. Meetings take up most of their working life.B. Meetings allow them to monitor decision-making.C. Meetings prevent them from establishing a routine.D. Meetings are the only way they know of achieving certain objectives. 47. According to the writer, an example of a valuable meeting is one whichA. allows colleagues to achieve a better working relationship.B. requires managers to discuss staffing needs with personnel.C. selects a suitable group of people to work together as a team.D. encourages staff to present ideas on improvements in management.48. According to the writer the agenda is important because itA. is seen by everybody before the meeting.B. helps to give direction to the discussions.C. contains items of interest to all those present.D. shows who should speak at each stage of the meeting.49. The writer says that people leaving a well organised meeting will understandA. the reason for their invitation to attend.B. how the decisions taken were relevant to them.C. the importance of proposals under discussion.D. why certain courses of action were agreed upon.50. What does Roland Winterson say about the meetings that he organises?A. He aims to hold them on a regular basis.B. He ensures they have a definite purpose.C. He requires his managers to draw up the agenda.D. He uses them to make decisions about strategy.Part V Business Writing (20%)Your company is considering appointing someone as your assistant. Your boss has asked you to write a short report on whether an assistant would be useful for you. Write a report of about 120 words for your manager, describing:1. The advantages to you of having an assistant;2. What difficulties might arise if an assistant is appointed;3. What qualifications and experience would be desirable in an assistant;4. What personal qualities would be desirable in an assistant.Please write on your answer sheet.参考答案Part I Gap Filling 20%1. mailshots2. TV commercials3. word of mouth4. sample5. newspaper adverts6. spam7. hold8.run9.brouchures 10. bannersPart II Match 10%11-15 FKHAD 16-20 GJICEPart III Cloze 10%21-25. AACCB 26-30. ABCACPart V Reading Comprehension 40%31-35. BCDBC 36-40. DDAAC41-45. CCDCD 46-50. DABDBPart VI Business Writing 20%●You have organised a production conference for your company which will be held on 10October 2017. The following is the letter of confirmation you received from the Conference Centre.●Read the letter and fax below, which gives details of the conference.●Then, using all information from the fax, write your letter to John Smith at the NuffieldConference Centre, explaining the changes to the arrangements.●Do not include postal addresses.●Write 120-140 words on the answer sheet.评分标准10分以下：条理不清，思路混乱，语言支离破碎或大部分句子均有错误，且多数为严重错误。
商务英语A卷答案
2 What number did you want ?
3You have gotthewrong number .
4 Sorry to have disturbed you .
四、in the correct order. (每小题1分，共18分)
1 g2 a3 e 4 b 5 d6 f7 h 8I9 j10 l
11 m 12 n 13 r 14 q 15 p 16 o 17 k 18 c
五、Fill in the blanks with the exact words .(每空1分，共10分)
1 products 2 leadingequipment3serving4 first 5 shaped
17 retail price18long-distance call
19to one’s liking20 operating revenue
21I graduated from Guangdong University of Finance.
22 I am themanager of the Human Resources Department .
《商务英语》课程考试试卷A答案
一、Translation.(每小题1分，共40分)
1 可获得的2 购买
3 安排4 财务
5 申报6 形象
7 浏览8 考虑周到的
9 快餐10 图表
11 make up12 incharge of
13have…to hand 14sales figure
15 pay duty on 16 consulting service
26I am familiar with this area .
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2014 ─2015 学年第 2 学期商务英语课程试卷试卷类型 A (注明A、B卷) 考试类型综合练习（注明开、闭卷）注意：1、本课程为选修（注明必修或选修），学时为51 ，学分为 32、本试卷共 2 页；考试时间120 分钟；出卷时间：3、姓名、学号等必须写在指定地方；提交时间：4、本考卷适用专业年级：国际经济与贸易任课教师：（以上内容为教师填写）专业年级班级学号姓名一、Part One: Economics, please answer the following questions (10% each, 30%)1、Please explain how absolute advantage and comparative advantage differ, and give an example in which one person has an absolute advantage in doing something but another person has a comparative advantage.Answer:Comparative advantage means compare the cost of a country's production of the same unit of a product is relatively lower than other countries, the country in the production of this product has a comparative advantage. The absolute advantage refers to the resources of a national production of the same unit of a product used in the production of another country less than similar goods. There must be a comparative advantage absolute advantage, comparative advantage does not necessarily have an absolute advantage. Economics use the term absolute advantage when comparing the productivity of one person firm or nation to that of another. while comparative advantage is based on the relative opportunity costs of the persons, firms, or nations Trade can benefit everyone in society because it allows people to specialise in activities in which they have a comparative advantage.Example: Suppose country A were to produce one unit of wine and cloth time of two hours and one hour, B country is one hour and two hours, on the fabric production, A state-owned absolute advantage; in the wine production, B-owned absolute advantage. A country is assumed to produce one unit of each wine and cloth time of two hours and one hour, B country to six hours and two hours. A consideration from the country, the production level is three times the wine country B, the production level is twice cloth country B, compared to wine and cloth, A country has a comparative advantage in the production of wine. Ha ha ha, from B States to consider the level of production of wine is one third A country's level of production of cloth is half A country, compared to wine and cloth, B country has a comparative advantage in the production of cloth.2、What are the basic functions of national Five Year Plan?Answer：Five-year plan is a short-term economic strategy for the steady development ofthe national economy plays an important role in plete the five-year plan to make our country began to change the industry backwardness, move to a socialist industrialization; understanding of the basic completion of the three major reforms that the country has achieved the transition from New Democracy to socialism, establishing the socialist system. During the transition period, our Party has opened a creative way for the characteristics of China's socialist transformation of the road. People's living standards continued to improve, and generally people began to lead a relatively comfortable life. We opened wider to the outside world, and the pattern of all-round opening took basic shape. The development of science, technology and education was accelerated, and other social undertakings progressed in a comprehensive way. Policy coordination function, that is to say, in the process of realizing the objectives of national plans, it can help coordinate all aspects of the policy in order to achieve the established targets.3、Give an example industry which contributes most to the social economy development most and try to back up your opinion by quoting the latest statistics to say which industries have much potential?Answer：In my opinion, The tourist industry contributes most to the development of social economy.The fllow chart is the development of Nan Jing tourist industry and the statistics is from January 2011 - JuneFrom Nanjing Statistics Bureau, regardless of the number of visitors or revenue from, the first half Nanjing tourism economy maintained a rapid growth - tourists mainly tourist areas (spots) 43,940,000 passengers (including free access to the resort casual local residents). up (the increase, the same below) of 30.9%. Total tourism income of 51.128 billion yuan, an increase of 16.8%.This year from January to June, the city of Nanjing major tourist areas (spots) tourists 43,940,000 passengers, an increase of 30.9%. Total tourism income of 51.128 billion yuan, an increase of 16.8%. Among them, 34.33 million domestic tourists trips, an increase of 14.5%, inbound tourists 630,000 passengers, an increase of 15.1%.From the tourist point of view, in the first half, Nanjing total inbound tourists 630,000 people, including Taiwan compatriots, 125,000 passengers, an increase of 15.2%; Macao 06,300 passengers, an increase of 15.1%; Hong Kong compatriots84,900 passengers, an increase of 15.1%. Foreigners in Nanjing tourism totaled 414,000 passengers, an increase of 14.9%. In the foreign tourist market in Asian tourists received 183,200 passengers, an increase of 9.2%; European tourists 118,200 passengers, an increase of 19.3%; American tourists 79,300 passengers, an increase of 17.6%. Earlier this year the Japanese earthquake, causing growth to slow Asian source markets, the rest are kept double-digit growth on all continents.1--6 months, the city received 34.33 million domestic tourists trips, an increase of 14.5%. According to Tourism Bureau of domestic tourism sample survey, this year Nanjing domestic tourism tourists to the top five, respectively, Jiangsu, Anhui, Zhejiang, Shandong, Henan. Especially in Anhui, Shandong, Henan, Shanxi, Hebei and other remote source has increased. The data also show that this year's domestic tourists rather in per capita spending increased by 7 percentage points.From the date ,you can see that the tourist industry contributes most to the development of social economy.二、Part Two: Management, please answer the following questions (10% each, 30%)1、In your opinion, what is the single most import aspect of the definition of management? Why? Which of Mintzberg’s ten managerial roles do you think you are best equipped to play? Explain.Answer:(1)Management is the process of working with and through others toachieve organizational objectives in a changing environment. Central to this process is the effective and efficient use of limited resources. There are several reasons as follows:a. An objectives is a target to be strived for and, one hopes, attained. Like individuals, organizations are usually more successful when their activities are guided by challenging yet achievable objectives.b. Some complex collective action necessitates systematic management, and organizational objectives give purpose and direction to the management process.c. Without organizational objectives, the management process, like a trip withouta specific destination, would be aimless and wasteful.Consequently, achieving organizational objectives can ensures that the corporate could reasonably and automatically match up the departments to coordinate the pace of different work, forming a unified whole.(2)I think I can be best equipped to play the role of Resource allocator. The allocation of human resources is to fully make use of physical strength, intelligence, knowledge, creativity and skills, and promote human resources and material resources to achieve a more perfect combination, to maximize the social benefit and economic benefit. Reasonable allocation of human resources is one of the basic elements of social vitality. It not only can make the human resource structure of social organization within the reasonable. It can maximize the use, give full scope to the talents, so that each person's intelligence and potential into full play.2、What is market segmentation all about and how could it be used in a certain business? How can a company encourage brand loyalty and repurchase?Answer:Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.In the process of training staff corporate loyalty, three factors are crucial:The first is performance management.Full-time employees into the enterprise from the first day, they will enjoy the enterprise given careful training and family-like care. Business-to-employee loyalty, responsibility, move, infected employees, prompting them ten times, a hundred times return on corporate loyalty.Followed by the trust of employees. Steve Jobs is a master of shaping brand loyalty, but also foster employee loyalty expert. His secret of success is to give the team enough confidence. The ability of employees to enhance the career path included, to cultivate employee loyalty is also crucial.The third is to make the employees have a sense ofaccomplishment. In "80" employees, for example, they are increasingly engaged in meaningful work hungry. Company managers to help them understand the importance of the work, it is possible to maximize the feeling of its success.3、Try to choose a company, and give an example of vocabulary of Strategic Management.Answer:Strategic Management: refers to a business or organization in a certain period of global, long-term development direction, objectives, tasks and policies, and make resource allocation decisions and the art of management. Including the company upon completion of the specific objectives of the uncertainties made a series of judgments. The company developed strategies on the basis of environmental monitoring activities.Wal-Mart's strategy signs are: everyday low prices, a wide choice of goods, a greater proportion of brand-name products, so that customers are friendly and welcoming store environment, low operating cost, meaning the new geographic markets will be trained expansion prime, innovative marketing, and excellent after-sales service guarantee."Everyday low prices" that EDLP is Wal-Mart's overall strategy, Wal-Mart with "everyday low prices" to explain all their behavior, and the outside world can be explained basically everything Wal-Mart with the "everyday low prices." Wal-targeted, all of its acts are committed "everyday low prices."Wal-Mart's unique place that promote innovation, Wal-Mart will always spare no effort between different departments or divisions spread innovation, while Wal-Mart's headquarters division is often required to submit "Our colleagues to create extraordinary" case, then these innovations Recommend other relevant departments and divisions, asking them to creative applications to their areas of work, Wal-Mart is always trying to make people understand each relevant every innovation, through their OA or telephone conference, on-site meetings and other organized learning, boss they often take these good ideas visits each division or department to see if there is no effort to promote.三、Part Three: Business Communication，please answer the following questions: (20% each, 40%)1、Please name at least FIVE questions that you should ask yourself to identify your employment interests. What information should a candidate gather in preparing for a job interview?Answer:1.What is your biggest pressure in the past of job?2.Why do you want competition for the job?3.Can your grades accurately reflect your talent?4. Do you have a clear goal,and what did you do for your goal. Have you reach an achievement?5.Are you a good listener?The success of the interview is likely to depend on your preparation is in place beforehand. In the interview process, many problems are often sudden, unpredictable, when human interaction will always encounter awkward situations from time to time, even if you are very careful to guard, there is no guarantee does not happen, especially in an interview this important and stressful situations such cases are more likely to appear. If this happens often affects their performance throughout the interview, even thus come to naught, resulting in failure of the interview. Experts suggest that this candidate during the interview must be calm ease, calmly, the best advance look at the interview process and make necessary preparations to prevent the emergence of embarrassment.2、Please write a RESUME, including information, objective, experience, activities, honors and so on.Answer:YangYuqing , JuniorCurrent Address: Permanent Address Jiangdong Road, Nanjing, Jiangdong Road, Nanjing, Jiangsu Province. Jiangsu Province. 210009. 220009.Objective To attain employment in the area of sales management.Education Nanjing University of Information Science and Technology. Nanjing, Jiangsu Bachelor of International Economy and Trade.ExperienceJune.2015. Focus Technology Company Nanjing, JiangsuHRMake a hone call to arrange the interview timeDownload the resume on the recruitment websiteHelp the manager to arrange candidates interviewOct.,2015. Focus Technology Company Nanjing, Jiangsu Salesman of E-commerceDesign the website of the company.Negotiate with the foreign business partner on the internet.Accelerate the success of the trade.Activities●Table tennis club●The opening ceremony of principal cup table tennis competitionHonours2012-2015Third-class Scholarship of NUIST“Three Good” Student of NUISTCET 4Certificate of Accounting ProfessionalReferencesTranscripts and references available upon request。