商务英语综合教程第四册Unit 4 International Risks
全新版大学英语综合教程第四册第四单元
目录
• Unit Overview and Learning Objectives
• Intபைடு நூலகம்nsive Reading and Understanding of Texts
Key and diversity points tips
Key Points:
+Identify the main arguments and perspectives presented in the readings and speeches
+Understand the cultural and historical background of the unit theme
• The article highlights the benefits of critical thinking, including improved decision making, enhanced creativity, and greater ability to adapt to change
• The author resources educators to prioritize the teaching of critical thinking skills in order to prepare students for the challenges of the 21st century
The author uses rhetorical devices such as analysis and example to illustrate the importance of critical thinking
商务英语综合教程第4册Unit
Learn how to create a positive
relationship and establish trust with
international counterparts.
3
Negotiation Techniques
Explore proven strategies and tactics for achieving win-win outcomes in cross-border negotiations.
open dialogue among diverse teams.
3
Building Team Cohesion
Explore strategies for strengthening teamwork and leveraging diversity for innovation and success.
Master the art of effective negotiations in the international business arena.
1
Preparation
Discover the crucial steps to take
Building Rapport
2
before entering into international business negotiations.
Financial Strategies
Discover how global economic factors impact business decisions and learn effective financial management techniques.
Managing Diversity in the Workplace
新标准商务英语综合教程4
新标准商务英语综合教程4In today's rapidly evolving business landscape, effective communication and language proficiency have become increasingly crucial for professionals seeking to thrive in the global marketplace. The New Comprehensive Business English Course 4 offers a comprehensive and dynamic approach to equipping learners with the necessary skills to excel in the world of international business.This comprehensive course delves into a wide range of topics that are essential for successful business communication. From mastering the nuances of formal and informal language to navigating complex negotiations and presentations, the course provides a structured and engaging learning experience.One of the standout features of the New Comprehensive Business English Course 4 is its emphasis on practical application. Rather than relying solely on theoretical concepts, the course incorporates real-world case studies and scenario-based exercises that allow learners to apply their knowledge in simulated business environments. This approach not only enhances understanding but also boostsconfidence in utilizing the acquired skills.The course curriculum is meticulously designed to cater to the diverse needs of business professionals. It covers a wide range of topics, including but not limited to, effective business writing, cross-cultural communication, strategic decision-making, and the art of persuasion. Each module is carefully structured to build upon the previous one, ensuring a seamless and progressive learning journey.One of the key strengths of the New Comprehensive Business English Course 4 is its emphasis on developing critical thinking and problem-solving skills. The course encourages learners to analyze business situations from multiple perspectives, fostering the ability to make informed decisions and navigate complex challenges.Additionally, the course places a strong emphasis on developing interpersonal skills, recognizing the importance of effective teamwork and collaboration in the modern business environment. Through interactive group activities and role-playing exercises, learners have the opportunity to hone their communication, negotiation, and conflict resolution abilities.The course also incorporates cutting-edge technology and multimedia resources to enhance the learning experience. From interactive online platforms to virtual simulations, the courseleverages the power of technology to create a dynamic and engaging learning environment.One of the unique aspects of the New Comprehensive Business English Course 4 is its focus on industry-specific terminology and best practices. The course provides learners with a deep understanding of the language and conventions used in various business sectors, enabling them to communicate with confidence and credibility.Furthermore, the course emphasizes the importance of continuous learning and professional development. It encourages learners to adopt a growth mindset, continuously seeking new knowledge and skills to stay ahead of the curve in the ever-evolving business world.The New Comprehensive Business English Course 4 is not merely a language course but a transformative experience that equips learners with the tools and strategies to thrive in the global business arena. By fostering a comprehensive understanding of business communication, the course empowers professionals to navigate the complexities of international business with confidence and success.In conclusion, the New Comprehensive Business English Course 4 is a comprehensive and innovative program that offers a unique blend of practical skills, critical thinking, and personal development. Whetheryou are a seasoned business professional or an aspiring entrepreneur, this course provides an invaluable opportunity to elevate your communication abilities and unlock new avenues for success in the global marketplace.。
全新版大学英语综合教程第四册第四单元课件
Themes
随着国际形势的发展和变化，世界经济论坛所探讨的议 题逐渐突破了纯经济领域，许多双边和地区性问题以及世界 上发生的重大政治、军事、安全和社会事件等也成为论坛讨 论的内容。 此外，论坛还有各种性质的会员制组织，涉及政治、经济、 文化、宗教、传媒和学术等领域。世界经济论坛每年还与若 干国家的政府或企业联合主办各种国际经济讨论会。
Unit 4 Globalization
Before Reading Global Reading Detailed Reading After Reading Supplementary Reading
China and the World Economic Forum
Chinese Vice Premier Li Keqiang attended the Detailed Reading 2010 World Economic Forum (WEF) Annual Meeting opened in Davos, Switzerland. The links between China and the WEF started in 1979, when a Chinese delegation was invited to the forum for the first time. Since then, China has played a much greater role within the WEF, including hosting the summer session three times.
Before Reading Global Reading Detailed Reading After Reading Supplementary Reading
外研社2023新视野商务英语综合教程4：第二版教案unit4
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 4 InnovationUnit Overview (单元概览)By studying this unit, you are expected to:●know different aspects of company innovation;●learn Google’s attempt in technological innovation;●learn methods to boost staff creativity and innovation.Lead-in (主题导入)Task 1●Write the word “innovation” on the board and ask the students to brainstormwords or expressions they can think of concerning it.●Ask the students to make sentences out of those words or expressions.●Invite comments and encourage the class to share their opinions or experiencesconcerning innovation.Reading A (精读课文)●Brainstorm different types of swimsuits with the whole class.●Ask the students to compare the swimsuits in the past with today and think ofsome innovative elements. (Whether in product function, product lines or product designs, etc.)Task 1●Ask the students to focus on the top 50 or 100 companies at home and abroad forobservation and summary of successful company innovation rules or principles.●Ask them to pay attention to those companies that went bankrupt, especiallythose failed after their enforcement of the innovative planes.●In either way, ask them to pay special emphasis on the year of the innovativeenforcement, the results that accompanied, especially the sales figures, market share, and the alike.Understanding the TextTask 3●Without referring back to Reading A, ask the students to review different meansof innovation.●Ask them to think of one example at least for each means.●Ask them to turn to Task 3 and finish the categories.Activity 1●Divide the students into 2—4 groups.●Assign them the quotes respectively.●Ask the students to surf on the internet or consult references in the library aboutCoco Chanel and Samuel Johnson.●Select representatives to present their findings, interpretations, and comments onthem.●The answers are open. Try to encourage different interpretations from thestudents as long as they make sense.Reading B (泛读课文)Activity 2●Introduce the IKEA profile to the students.●Ask the students to conduct a reconnaissance after school, out of campus.●If the students do not have personal experiences of using IKEA’s products, askthem to interview shoppers in IKEA, by door-to-door interview or somequestionnaire surveys on the internet.●Ask them to collect the data, analyze them and come up with some findings.Listening (听力练习)Task 1●Ask the students to brainstorm the chief responsibilities of the R&D Department.●Ask them to think of basic procedures that they would follow in developing newproducts.●Ask the students to think of the swimsuits they have used, think of any changesthey found in those products, and the reasons for the changes.Task 2●Divide the students into pairs, and give each of them a role as being Messi Kingor Victoria Laura.●Allow the students to listen to the dialogue one more time and to take notes of thewords uttered by their respective roles.●Ask them to act out the conversation and exchange the ideas.●Allow them to add whatever other means they could think of concerning thesame topic.Communication Project (商务沟通)●Write the phrase “internal communication” on the board and ask the students tothink of different means for internal communication.●Ask them to compare those different means and think of their effectiveness. Task 3●Ask the students to compare and select one, or at most two means (this alsoserves as a warming-up for Writing).●Ask them to list reasons why this one or those two are superior to the others. ●The answer to this question is open.Writing(商务写作)●Refer to the teaching tips listed above in Communication Project, Task 3.●Ask the students to think of Tip No. 3, and consider whether the company and itsproducts would influence the means they’ve chosen and why.Moral Reflections (补充教学资源)Unit Overview苟日新，日日新，又日新。
商务英语阅读教程4Unit4textBppt课件
to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对 国际贸易的扭曲与阻碍；促进对 知识产权在国际范围内更充分、 有效的保护；确保知识产权的实 施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .
全新版大学英语综合教程第四册课件_Unit4
Sentence 15: Here we see a revolution that is constructive----Here we can see a constructive revolution.
Sentence16: For the destructive, paralyzed world where I have spent---(Line89): ---, tell you the truth, it is very important and meaningful that there exists Los Angeles.
aggressiveness :the quality of pushing e.g. The new government follows an aggressive foreign policy. paralyze : make ineffective e.g. The climber was paralyzed. historical: concerning past events e.g. Mr. Thompson gave all the historical papers of his grandfather to the public library according to his grandfather’s will. precedent :earlier happening e.g. He can not go for he has a precedent engagement.
sense: realize e.g. He sensed that his answer was so confusing that the teacher couldn’t understand it. for the first time: never before E.g. He entered into the quarter-finals in the world Cup for the first time leave behind: cause sth. to remain premonition : previous notice or warning e.g. The day before her accident, she had a premonition of something horrible.
New商务英语综合教程4 Unit4
litigation ruling judgment overturn appeal decree verdict cross-examination precedent hearing indictment evidence find against
2. Parties involved in lawsuits
Activation
How do you understand “monopoly”? Define the term within 50 words.
In economics, a monopoly exists when a specific individual or an enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it. M vertical or horizontal mergers. A monopoly is said to be coercive when the monopoly firm actively prohibits competitors from entering the field or punishes competitors who do.
penalty uphold
witness judge jury prosecutor
3. Terms of information technology
server communication interoperate browser
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entrant n. 进入者；新会员；参加竞赛者；新工作者 例：That's because only a few system calls can be safely called inside
2. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.
Exercise: I. Answer the following questions according to the text:
1. What is the main topic of the passage?
The topic of the passage is Risks in International Business.
2. What do you know about the international risks?
Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits.
to help them manage nutrients. 或者可以训练他们使用杂草作为土壤矿物属性的指示器，从而帮助他们管理营养物质。 When these surfaces came into contact with the magnetite, an oxygen atom could be
3. Can you give some examples of international risks?
1) Strategic Risk 2) Operational Risk 3) Political Risk 4) Country Risk 5) Technological Risk 6) Environmental Risk 7) Economic Risk 8) Financial Risk 9) Terrorism Risk
your liability. 在另一方面，你的债务是银行的一种资产，但它却是你的债务。 You could prefix the configuration names with abbreviations for
the asset registry to which they belong. 您可以将这些配置的名称的前缀设定为它们所属的资产注册的缩写。
Hale Waihona Puke mineral n. 矿物；（英）矿泉水；无机物；苏打水（常用复数表示） adj. 矿物的；矿质的 例：The country possesses rich mineral resources. 这个国家有丰富的矿产资源。 Or they could be trained to use weeds as indicators of the soil's mineral properties
8. How to manage international risks?
Do your homework before entering a foreign market. Do not enter any nation without being fully aware of the unique risks and issues presented by that nation. Asses political risks and the legal environment as well as the business and competitive environment, and develop strategies to minimize or circumvent these risks. Study the histories of local and international companies in the specific country and industry to gain deeper insight into what your own experience may be like. Pay careful attention to exchange rates, including their histories and expected future actions. Utilize the services of local consulting firms specializing in international investment. These firms will have thorough knowledge of the challenges and opportunities presented to international businesses in their specific country. Accept only letters of credit from trusted banks.
transferred from quartz to magnetite, forming a new mineral, hematite. 当这些表面和磁铁矿一接触，氧原子就能从石英砂转移到磁铁矿，形成了一种新的矿物，赤铁矿。
Phrase mineral green石绿；孔雀石绿；铜绿；碳酸铜 mineral paragenesis[矿物] 矿物共生 radioactive mineral [矿物] 放射性矿物； [矿物] 放射矿物； [矿物] 辐射性矿物 antistress mineral反应力矿物 normative mineral标准矿物；尺度矿物 artificial mineral人造矿物 saturated mineral饱和矿物 mineral crystal矿物晶体；天然水晶；矿石水晶；矿物水晶 Mineral Oils矿油；矿物油
7. What’s the influence of culture and instability of a country on operating a company?
The culture or the instability of a country may create risks that may make it difficult for multinational companies to operate safely, effectively, and efficiently.
5. What are the reasons for operational risk?
This is caused by the assets and financial capital that aid in the day-to-day business operations. The breakdown of machineries, supply and demand of the resources and products, shortfall of the goods and services, lack of perfect logistic and inventory will lead to inefficiency of production.
Unit 4
International Risks
Notes of Text
1. exchange rate: In finance, an exchange rate (also known as the foreign-exchange rate, forex rate or FX rate) between two currencies is the rate at which one currency will be exchanged for another. It is also regarded as the value of one country’s currency in terms of another currency. 外汇率 2. Letter of credit: a document issued mostly by a financial institution, used primarily in trade finance, which usually provides an irrevocable payment undertaking 信用证
signals. Only calls that are re-entrant or not interruptible by signals can be called safely. 那是因为只有一些系统调用可以安全地调用内部信号：只有可重入的（re-entrant） 或者不被信号中断的调用才可以被安全地调用。 Small, local organizations -- churches, temples, mosques, service clubs -may offer money each year with few takers, or at least none as brilliant as your entrant. 小规模、当地组织--教堂、寺庙、清真寺、服务型社团--每年会向一些人提供资金，至 少你得竞争者没有你这么聪明。 So many companies were eligible for this as a result of brutal mass sackings in the past few months that the judges decided it would be unfair to single out any individual entrant. 过去几个月期间大量的野蛮裁员行为导致许多公司都有资格获取本奖项，鉴于此，评 委们认为挑出某个单独的入围者有失公允。