怎样写好外贸邮件
外贸常用邮件模板10封
邮件十步法：1.介绍产品，针对客户的问题针对性回答DearThis is *业务员名* from Shanghai Sunland, We have obtained your address from the inquiry on and are writing you for the establishment of business relations.Pleasure to receive your inquiries.Then we enclosed a copy of our latest product posters covering the parameter and information you need at present. These products have received the best feedback in your market in the last two years. The price is around 0.5-2 dollars per piece and hope some of these items will help you.At last if you have any other aspects that want to know, please feel free to contact me.Looking forward to having cooperation with you.Best wishes!**业务员**2.推给客户2款当地热销品DearWe write to introduce ourselves which other customers and products of fitting your market, our company, testing video and others. Then separate emails will be provide to you and your team.There are our other 2 styles to meet your market or customers as follow:1)Disposable protective suit with blue tapeMaterial: SF(Spunbond Filmed)63gsmSuggest Size:L XL 2XLStandard:type 4 5 6 CatⅢBox spec.:1pc/Polybag 51*34*51cm 50pcs/box 12.5kgs/box2)Disposable isolation gownMaterial: PP+PE 45gsmSuggest Size:L XL 2XLStandard:level 1Box spec.:1pc/Polybag, 51*33*56cm 100pcs/ctn 11kgs/boxAttach could be found more details for them. Or you have other questions, just tell me. Many thanks.Have a nice day!Best wishes!Albert3.介绍公司详情（PPT）DearPlease allow me to introduce our company to you.We specialize in the service, production, After-sale of PPE products around 15 years since than 2005, which have enjoyed great popularity in world market.In addition, You could find the customer’s evaluation on attachment for reference.And the company presentation have been enclosed, please note that. If any interest in deal with us in PPE product, please don’t hesitate to inform us of your requirement. Thanks.Kindly your immediate reply would be highly appreciated!Yours faithfully,Albert4.我们自己做的测评视频DearIn order to show you our quality, we took a testing video to compare with other company. Please find the test video(video name) on attachment.In the other hand, if you want to gain more test videos, please feel free to let me know.Looking forward to your prompt reply.Best wishes!Albert5.产品特点，产品交期、质量问题说明，解决客户后顾之忧DearWe could also cooperate with you If you want to custom your brand. Seem like the bag, product, and box, all of them can cash out your brandAs for the delivery date that the general customers are concerned, due to the impact of the epidemic situation, we couldn’t guarantee that there will be no problem such as shipment date and others. But we can guarantee that at any time when you need our cooperation, the wholeheartedly service will be provided for you.Although when there is a loss of the actual goods, we will help you make up for the reshipment in the first time, and then deal with the cause of the relevant situation with the shipping company.We don't need you to find out the reason for any quality problem. We will reissue the goods as soon as possible to make up for your loss. Then you will help us find the cause, and we will have the corresponding treatment.Have a nice day!Best regards,Albert6.针对我们产品对该客户市场做市场分析DearThere are some news for you that hope to help you.As our known from your country American market, Christmas is coming soon must lead to increased turnover. The covid-19 may have another upward fluctuation. Market demand is also speculated to show a trend of sustained growth.Besides, the feedback from many of our American customers is very great. (如果有客户案例可以放在这里)In a word, you can’t worry that goods will be unsalable.Also if you have other viewpoint, welcome to discuss with me.Have a nice day!Best regards,Albert7.工厂的认证报告DearPlease find our certification and test report on attached. It's worth noting that we also support factory inspection.8.整个公司产品目录推荐，图片，样册等。
外贸邮件范文带中文范本外贸商务邮件范文常用语
外贸邮件范文带中文范本外贸商务邮件范文常用语尊敬的客户：您好！非常感谢您对我们公司的关注和支持。
为了更好地开展国际贸易业务，我们特意整理了一份外贸邮件范文，以供参考。
希望对您的工作有所帮助。
一、询价信尊敬的先生/女士：我司是一家专业从事xxxx产品的生产和销售的公司。
我们非常有兴趣与贵公司合作，并希望能够获得以下产品的最新报价：- 产品1- 产品2- 产品3请提供详细的产品信息和报价，包括价格、最小订购量、交货期、付款方式等。
如果可能，请附上产品目录或样品以供参考。
我们期待着与贵公司建立长期的合作关系。
如果有任何疑问或需要进一步了解的信息，请随时与我们联系。
再次感谢您对我们的关注！此致【您的姓名】二、报价回复尊敬的【客户姓名】：感谢您对我公司产品的关注，并对我公司提供的报价表示感兴趣。
我司能够提供以下产品的报价：- 产品1：XXX USD/台- 产品2：XXX USD/个- 产品3：XXX USD/千克请注意，以上报价为FOB上海价格，并根据您的需求提供。
具体的价格和交货期可以根据您的订单数量和交货地点进行进一步商议。
为了方便您更好地了解我们的产品，我司将样品寄给了您。
样品详情请参考附件。
如果您对报价或样品有任何疑问或需要进一步了解的信息，请随时与我们联系。
我们期待与贵公司的合作，谢谢！此致【您的姓名】三、订单确认【客户名称】：感谢您选择我司作为贵公司的合作伙伴，并提交了下列订单：订单编号：【订单编号】产品名称：【产品名称】数量：【数量】单价：【单价】交货期：【交货期】交货地点：【交货地点】请您确认以上订单信息的准确性。
如果有任何更改或补充，请及时与我们联系。
一旦得到您的确认，我们将尽快进行生产和安排交货。
谢谢！此致【您的姓名】四、交货通知【客户名称】：感谢您对我司的支持与合作！我们非常高兴地通知您，您的订单已经生产完成，并准备好进行交货。
以下是交货的细节信息：订单编号：【订单编号】产品名称：【产品名称】数量：【数量】交货日期：【交货日期】交货地点：【交货地点】交货方式：【交货方式】请您确保在交货日期前提供付款，并确保交货地点的准备工作，以便我们能够顺利地完成交货。
11个外贸业务邮件经典英语模板
11个外贸业务邮件经典英语模板外贸业务员在工作的时候，难免遇到各种各样的情况，但是有时候不知道怎么更好的去给客户发邮件，引起他的回复，下面T ony老师就推荐给你以下几种情况如何有效的发邮件。
1、发了开发信后客户没回音，一个字“催”！Dear Alex,Sorry to trouble you again!Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.Thank you in advance!Best regards,Cindy先写得委婉一点，把你上次写给他的邮件放在下面。
如果他还是没回复，那就再重新发一遍，上面加上大写的红色或者粗体的“RE-SEND”如果还是没消息，就打电话吧~2、展会上遇到客户写的开发信Hi ***,How are you doing? Glad to get your name card from HK fair.This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.Hope to get good news from you! Thanks.Best regards,SandySales assistant*** ，需要说明的一点，你的情况和其他朋友又不一样了。
你在展会上拿到过客人的名片，而且客人曾经对某一款产品感兴趣，那简直是一个相当好的机会！只要你把握住了，成交可能性是很大的！这种情况下，你特别要标注出他在展会上选的东西，而且主动提供详细资料和报价，这一点至关重要！客人很忙的，他可能在香港展上去过很多同行那边，问同一个产品，他会收到很多很多邮件，恐怕根本没空回复或主动联系你，所以你一定要主动出击，提供完整的资料和好的价格，然后跟进，赢得他的信任！如果像你刚才那样，问他是不是有兴趣，有兴趣你会给他详细资料，客人会觉得很烦的，觉得你怎么需要推一下动一下，做业务要学会主动，客人一个眼色，你就要能完成三四个动作。
外贸信函之技巧
外贸信函之技巧外贸信函之技巧一、版式设计1、字体大小。
一般用12号号，不要过大或过小，不要全部用大写或小写。
2、字体。
一般用Arial或Times New Roman,不要用太过花哨的字体。
3、颜色。
一般用白底黑字，可以加黑加粗以示突出，不用彩色。
4、强行分行。
为体现文章的层次和逻辑，方便读者阅读，可以把文字预先强行分行。
5、段落长短。
要注意分段，每段一般只有一个主题，段落不宜过长。
6、保留原件。
如果是回复对方的邮件，请务必保留对方原件在你回复邮件的下方，以便于对方查对。
二、标题设计外贸开发信的标题是不能心存欺骗，但是，如何巧妙吸引客户点开你的邮件，要花费心思，多动脑筋。
（一）标题是你的生命，语不惊人誓不罢休为了吸引对方来读你的外贸开发信，你的标题要提供给读者所期望的奖励，即告诉他们：通过你的产品或服务，他们可以节省、获得、达到、取得什么东西；他们应如何避免、降低、祛除他们的问题、风险、困难、担心、害怕等。
总之，外贸开发信标题的最基本要求是：你要告诉读者他们可能得到的好处和利益。
（二）引起注意、激发兴趣、刺激好奇心一定要认真研究读者心理，出奇制胜。
只要让对方产生好奇，他才有可能点开阅读你辛苦写作的正文。
以下介绍数种写作的思考方向，作为你写作标题的参考。
1、做出承诺。
如：让我告诉你某某最新技术，可以让你成倍地提高效率。
2、提出问题。
如：您想知道如何用一半的价格运送集装箱跨越太平洋吗？3、引发梦想。
如：忘记船期、质量、汇率等问题，无忧无虑地在加勒比海度假吧！4、口吻亲切。
如：距离圣诞节还有36天，你还记得某某吗？5、用语特别。
如最新商业情报，你的同行已经开始使用“现金兔子品质物流体系”了。
不要有先入为主的想法，对于不同的标题要在实践中不断检验效果，并做修改提高。
（三）传达明确、简要、完全的信息外贸开发信标题写作的文字风格要简单、快捷、清楚、易懂。
如果使用音节短的词汇，多用最常用的词语，句式不要复杂重叠，要用富有色彩的短语，多用强而有力的积极词句等。
外贸跟单邮件范文
外贸跟单邮件范文一、订单确认后的跟进邮件（初次跟进生产进度）主题：Regarding your order [订单号] Production update。
Dear [客户名字],Hope this email finds you well! I just wanted to give you a quick heads up on the progress of your order [订单号].Our production team is like a well oiled machine, and they've already started working on your order. Right now, they're gathering all the materials, which is a bit like a chef collecting all the ingredients before cooking up a delicious meal.We expect to complete the production process within [X] days. But don't worry, if there are any hiccups along the way, I'll be the first to let you know.In the meantime, if you have any questions or special requests, just shoot me an email or give me a call. I'm here to make sure everything goes smoothly for you.Best regards,[你的名字][你的公司名称]二、货物即将完成生产，通知客户安排运输相关事宜。
外贸发邮件话术
外贸发邮件话术一、引言在外贸业务中，邮件是与客户沟通的重要方式之一。
一封好的外贸邮件能够吸引客户的注意，传达清晰的信息，促成商业合作。
因此，掌握一些有效的外贸发邮件话术是非常重要的。
本文将介绍一些常用的外贸发邮件话术，帮助您提高邮件沟通的效果。
二、开场白1. 亲爱的客户，您好！2. 尊敬的先生/女士，您好！3. 亲爱的客户，希望您一切顺利！4. 尊敬的先生/女士，祝您工作愉快！三、自我介绍1. 我是XXX公司的销售经理，负责外贸业务。
2. 我是XXX公司的销售代表，专门负责国际市场。
3. 我是XXX公司的客户经理，负责与您的合作。
四、表达意向1. 我们公司专业生产XXX产品，质量可靠，价格合理。
2. 我们公司拥有先进的生产设备和专业的技术团队，可以满足您的需求。
3. 我们公司在同行业具有很高的知名度和良好的信誉。
4. 我们希望能与您建立长期稳定的合作关系。
五、了解需求1. 请问您对我们的产品有什么具体要求吗？2. 您对产品的规格、材质和包装有什么特殊要求吗？3. 您对价格有什么预算要求吗？4. 您对交货期有什么要求吗？六、提供产品信息1. 附件是我们公司最新的产品目录，请您查收。
2. 我们公司已经成功开发了一款新产品，非常适合您的市场。
3. 我们的产品通过了ISO9001质量管理体系认证，具有优良的品质。
4. 我们可以提供多种不同规格和型号的产品供您选择。
七、表达合作意愿1. 如果您对我们的产品感兴趣，我们可以进一步商讨合作细节。
2. 我们希望能与您共同开拓市场，实现互利共赢。
3. 如果您有任何关于合作的问题或建议，欢迎随时与我们联系。
八、结束语1. 感谢您抽出宝贵的时间阅读邮件，请您尽快回复。
2. 如果您对我们的产品有任何疑问或需求，请随时与我们联系。
3. 祝您工作顺利，期待与您的合作。
九、客户回复1. 感谢您的邮件，我们对贵公司的产品很感兴趣。
2. 请提供更详细的产品信息和报价。
3. 我们需要样品进行测试，请问是否可以提供样品？4. 请问您公司是否可以接受我们的支付方式？十、总结通过运用上述外贸发邮件话术，能够帮助外贸人员在邮件沟通中更好地表达自己的意图，了解客户需求，促成商业合作。
外贸邮件范文（通用3篇）
外贸邮件范文（通用3篇）外贸邮件范文篇1主动跟新买家建立联系Dear Mr. Jones:We understand from your information posted on that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line.Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon.Sincerely,John Roberts对新买家要求建立业务联系的回复Dear Mr. Jones:We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at which includes our latest product line.We look forward to your specific enquiries and hope to havethe opportunity to work together with you in the future.Sincerely,.向老客户介绍公司新的产品信息Dear Mr. Jones:We have refreshed our online catalog at , and now it covers the latest new products, which are now available from stock.We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,回复对某个产品的查询Dear Mr. Jones:Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster".We've enclosed the photo and detailed information of the product for your reference:Product: toasterSpecification:Package: 1pcs/box Price: 10usd/pcsPayment: L/CFor purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight.We look forward to receiving your first order.Sincerely,无法提供对方查询中所要求的产品时Dear Mr. Jones:Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute:Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at for more information on this item. If you find the product acceptable, please email us as soon as possible.Sincerely,查询对方公司的产品Dear Sir or Madam:We know that you are exporters of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco.Sincerely,外贸邮件范文篇2拒绝对方做独家代理商的要求Dear Mr. Jones:Thank you for your letter of 15th September.As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency. In our opinion, it would be better for both of us to try out a period of cooperation to see how things go. Also, it would be necessary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement.We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines. We look forward to hearing from you.Sincerely,处理对货损的投诉Dear Mr. Jones:We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectness of our packing. Upon receipt of your letter, we have given this matter our immediate attention. We have studied your surveyor's report very carefully.We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you. We are therefore not responsible for the damage; but as we do not think that it would be fair to have you bear the loss alone, we suggest that the loss be divided between both of us, to which we hope you will agree.Sincerely,外贸邮件范文篇3作为买家，认为对方报价太高Dear Mr. Jones,We acknowledge receipt of both your offer of May 6 and thesamples of Men's Shirts, and thank you for these.While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply.We have also to point out that the Men's Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%.As our order would be worth around US$50,000, you may think it worthwhile to make a concession.We are looking forward to your reply,Sincerely,要求对方开立信用证Dear Mr. Jones:With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C.Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time. In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract.We look forward to receiving your favorable response at an early date.Sincerely,因对方未能如期信用证而交涉Dear Mr. Jones:With reference to our Sales Confirmation No.825 dated August 10, 20xx, we regret to say that your letter of credit has notyet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract. If you refer to our Sales Confirmation, you will see the clause reading: "The Buyer shall establish the covering Letter of Credit before 30th August, 20xx, failing which the Seller reserves the right to rescind the contract without further notice." The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 20xx. If we again fail to receive your L/C in time, we shall cancel our SalesConfirmation and ask you to refund to us the storage charges we have paid on your behalf.Your cooperation in this respect will be appreciated.Sincerely,。
30封外贸经典邮件
外贸邮件范文介绍信Letters of Introduction两则：1. Dear Mr/Ms,This is to introduce Mr Frank Jones ,our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr Jones andwill always be happy to reciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克·琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。
您诚挚的2. Dear Mr/Ms,We are pleased to introduce Mr Wang You, our import manager of Textiles Department. Mr Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Your faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。
王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。
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新手如何写好开发信，加大成交率？说明：本篇文章非原创，原创请到福步外贸论坛查看：(原创)新手如何写好开发信，加大成交率？很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。
其实大家有没有想过，这样的做法会严重挫伤自己的积极性。
可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。
我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。
后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。
很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。
很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。
我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。
到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。
呵呵。
1）邮件写得过长。
客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。
我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。
换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。
这种情况下，试问你敢不敢把邮件写得很长？2）没有明确的主题。
一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。
这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。
至于他看了以后有没有反应，就要看实际情况和你内容的功力了。
有些人写邮件会这样设置主题：“we are the manufacturer of lights”，又或者“n eed cooperation”，或者“G uangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。
当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果你一天收到N封推销信，估计就会很厌烦，直接删掉算是客气的了。
所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据之际情况来判断了。
举个例子吧，假设我是做太阳能灯的公司DEF Co. Ltd，目前公司最大的客人是美国的Home Depot，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的ABC inc（这个名字是我编的），我从google上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”其中，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。
这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入home depot，保证一下子就找到。
3）长篇大论的公司或工厂介绍。
我现在做buyer，也会收到工厂和贸易公司的推销信。
贸易公司还稍微好一点，很多工厂的业务员，开发信实在写得不咋地，简直可以说是惨不忍睹，既浪费客人时间，也浪费自己时间。
我经常会收到类似的邮件：“我们是某某照明灯具厂，地处美丽的长江三角洲东南，交通便利，风景优美，离上海和杭州仅仅2小时车程，我们公司成立于2002年，具有丰富的太阳能灯生产和开发经验，享誉全球，我们工厂获得ISO9001：2000质量体系，严格按照5S管理，真诚欢迎您来我厂参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户……”诸如此类的话，客人会看得很不耐烦，即使你是一个很好的公司或很好的工厂，第一次就收到这样一封邮件，任谁都会感到厌烦的。
有朋友会反问，那是不是完全不写呢？我的回答是，也不一定，要看具体情况。
如果你的公司有突出的优势，可以写，但是最好一笔带过就可以了。
可以这样写：W e supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!简单一点，一两句话点到重点，调起老外的胃口，让他反过来问你各种问题，你的目的就达到了。
做业务久了你就发现，很少有客人每封邮件长篇大论的，即使有，也是极少数的特例，或者是要确认一些细节之类的。
4）爱炫耀英文水平。
以前有个助理，英语八级，刚毕业的学生，要她给老外写email，总是喜欢把文字写得很出彩，各种语法从句层出不穷，还喜欢用冷僻词，让人理解都需要老半天。
如果是英语为母语的客人或者德国、北欧这些英语很棒的客人还好一点，如果你写给韩国人日本人中东人法国人，那就要他们老命了，看一封邮件还得用上字典或翻译工具，还是半懂不懂，你说客人会对你印象好么？丘吉尔讲过一句话，具体的内容我忘了，大致的意思是，真正的高手，你要把最复杂的东西用最简单的文字表达出来，全部用最简单的句子，最简单的词汇，让小学生都能看懂。
其实把简单的东西复杂化很容易，把复杂的东西简单化就不容易了，需要多学多模仿客人的邮件，用最简单的词汇来表达你要表达的东西。
外贸函电的精髓就是，“简单简单再简单”，能用一个词表达的绝对不用两个词或短语，能用一句话写清楚的，绝对不写两句。
谁能用最少的句子表达同样的意思，那就是最厉害的！举个例子吧，我以前招助理的时候，会考他们的email水平，我把中文意思告诉他们，然后让他们用英文来模拟一封邮件。
内容很简单，写一封邮件告诉客人Mike，上次收到的样品已经寄给工厂了，但工厂说材料不是ABS，而是PP，价格他们需要重新核算，但近期内原材料涨价，希望您能尽快确认，我们好采购原材料并安排生产。
第一个应聘者是这样写的：Dear Mike,This is Jenny from EDF Co. Ltd. We're so pleased to receive your samples. I already sent them to our factory last week, and was informed the real material is PP, not ABS as you mentioned last time. What's the matter?I'll give you reply as soon as we get the offer from the factory. It will take several days. Please be more patient. But they also told me, the raw material increased these days. Could you please confirm the price quickly after you get it? We'll purchase the raw material and do the production immediately!Looking forward to your reply. Thank you!Best regards,Jenny这封邮件写得好么？老实说还可以，虽然主动语态和人称多了点，但是内容都点到了，表达也算通顺，用的词汇也都是挺简单的，不难懂。
但是不是有点啰嗦？如果能简单一点，是不是更好？我们看看第二位应聘者写的email：Dear Mike,How are you?We received your all samples. The factory checked the details, andfound the material was PP, not ABS as you told.Please give them some more time to re-check the price, because the material is different from the past orders. However, the material was increased very quickly! Therefore, please kindly place the order soon if the price is ok for you! We'll do production asap.Thank you in advance!Kind regards,Tommy这封呢？我个人觉得比上一封号一点，毕竟主动和被动语态结合，“We”只出现了一次，不算太枯燥。