国际市场营销英语

国际市场营销英语From

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Accordion Insert 加上手风琴样稿

Ad Copy

Advertising Allowance广告津贴

Advertising Budget广告预算

Advertising Elasticity广告弹性

Advertising Plan广告计划

Advertising Research广告调研

Ad Specialty广告专业

Agency Commission 广告佣金

Affiliate 关联

Affiliate Marketing 关联营销

Affiliate Directory关联目录

Affiliate Network关联网络

B

Banner Ad 旗帜广告

Brand 品牌

Brand Identity 品牌标识

Brand Image 品牌形象

Brand Manager品牌经理

Business-to-Business Advertising B2B广告

C

Caption 标头

Channel Distribution渠道分销

Circulation 发行

Classified Advertising 分类广告Comparative Advertising 比较广告Competition-Oriented Pricing竞争导向型定价Copyright 版权

Cost Efficiency 高性价比

Cost Per Inquiry 询盘成本

Cost Per Rating Point (CPP)

Cost Per Thousand (CPM)

Counter Advertising

Creative Strategy

Creatives

D

DAGMAR

Day-After Recall Test

Deceptive Advertising

Demographics

Direct Mail 直邮

Direct Marketing 直销

Direct Response

E

End-User 终端用户

Equal Time

Eighty-Twenty Rule Exposure

Eye Tracking

F

FCC

FTC

Fixed-Sum-Per-Unit Method Flat Rate

Flighting

Focus Group Interview Four Ps

Full Position

Full-Service Agency

G

Galvanometer Test Generic Brand

Gross Audience

Gross Impressions 粗略印象Gross Rating Points (GRPs) H

Hierarchy-Of-Effects Theory

Holdover Audience

Horizontal Discount平行折扣

Horizontal Publications 平行出版物

House Agency

I

Image Advertising 形象广告

In-Pack Premium

Industrial Advertising

Infomercial

Integrated Marketing Communication (IMC) J

Jingle

Jumble Display

K

Keeper

Key Success Factors

L

Leave-Behind

Lifestyle Segmentation

List Broker

Loss Leader

Loyalty Index

M

Macromarketing 宏观营销Marginal Analysis 边际分析Market Profile

Market Segmentation

Market Share 市场份额Marketing Firm营销公司Marketing Mix

Marketing Research 市场调研Materiality

Media Strategy 媒体策略Motivation Research 动机调查N

NAD

Narrowcasting

National Brand

Net Unduplicated Audience Nominal Scale

Nonprofit Marketing 无利润营销Norms

O

Objectives

Observation

On-pack (On-pack Premium)

Parity Products

Payment Threshold

Patronage Motives

Penetrated Market

Per Inquiry

Percent-of-Sales Method Perceived Risk 可觉察风险Persuasion Process

Potential Market 潜在市场Product Differentiation 产品差异Product Life Cycle 产品生命周期Product Positioning 产品定位Promotion 推销

Promotional Mix Psychographics

Publicity

Pupilometrics

Psychological Segmentation

Q

Qualitative Research Quantitative Research

Quality Control

Questionnaire