电子商务概论 英文版 第二版ppt课件
合集下载
电子商务英语教学课件Unit 2 Enterprise and E-commerce
touch off 触发， 引发(困难或 暴力的局面)
Google Is Adding Major Libraries to Its Database
Analysis of sentences
划线部分为定语从句，修饰前面的 publishers，whose为关系词， are of interest 有趣的 enough to 足以…… in large quantifies 大量地
与基于互联网的电子商务相比，电子数据交换（EDI）标 准化程度更低，成本也更高，通常使用XML（可扩展标记 语言）来允许买方和卖方在线沟通。
本句中， 划线部分是一个 非限定性定语从句， 修饰 “Internet based eBusiness”， 对其进行进 一步补充说明。
How Business-to-Business Works
Google Is Adding Major Libraries to Its Database
Analysis of sentences
The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search， offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
How Business-to-Business Works
Some notes
economy of scale 因经营规模扩大而得到的经济节约 fixed pricing固定价格 work on 从事于， 致力于 back-end system 后端系统 B2B 企业对企业电子商务 EDI (Electronic Data Interchange) 电子数据交换 XML (eXtensible Markup Language) 可扩展标识语言
Google Is Adding Major Libraries to Its Database
Analysis of sentences
划线部分为定语从句，修饰前面的 publishers，whose为关系词， are of interest 有趣的 enough to 足以…… in large quantifies 大量地
与基于互联网的电子商务相比，电子数据交换（EDI）标 准化程度更低，成本也更高，通常使用XML（可扩展标记 语言）来允许买方和卖方在线沟通。
本句中， 划线部分是一个 非限定性定语从句， 修饰 “Internet based eBusiness”， 对其进行进 一步补充说明。
How Business-to-Business Works
Google Is Adding Major Libraries to Its Database
Analysis of sentences
The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search， offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
How Business-to-Business Works
Some notes
economy of scale 因经营规模扩大而得到的经济节约 fixed pricing固定价格 work on 从事于， 致力于 back-end system 后端系统 B2B 企业对企业电子商务 EDI (Electronic Data Interchange) 电子数据交换 XML (eXtensible Markup Language) 可扩展标识语言
电子商务概论INTRODUCTION OF ELECTRONIC BUSINESS(第2版)
（1）知情权 （3）合理的访问权限 （2）选择权 （4）足够的安全性
11.4.2 网络中侵犯隐私权的种类
1.非法收集、利用个人数据 2.非法干涉、监视私人活动 3.非法侵入、窥探个人领域 4.擅自泄露他人隐私
11.4.3 网络侵犯隐私的特点
客体的扩大化和数据化 性质的双重化 侵权行为手段的智能化、隐蔽化 侵权后果的严重化
11.3.2 网络著作权的法律保护
互联网的发展对著作权提出了巨大的挑战。 2001年10月修订的《中华人民共和国著作权法》 将信息网络传播权规定为著作权人的权利—— 信息网络传播权，即以有线或者无线方式向公 众提供作品，使公众可以在其个人选定的时间 和地点获得作品的权利，但并没有规定相应的 保护办法 国家版权局和信息产业部制定了《互联网著作 权行政保护办法》。
电子商务概论
INTRODUCTION OF ELECTRONIC BUSINESS
（第2版）
第11章 电子商务法律问题
学习目标
理解电子商务法律的含义及其产生背景； 熟悉电子商务法律的任务和特征； 了解电子商务相关法律问题和基本法律制度； 了解国内外电子商务立法现状
电子商务法律问题
11.1 电子商务法概述 11.2 电子商务交易中存在的法律问题 11.3 电子商务中的知识产权问题 11.4 电子商务中隐私权的保护 11.5 电子商务的税收问题 11.6 网络侵权案件的管辖 11.7 虚拟财产的法律保护
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
11.4.2 网络中侵犯隐私权的种类
1.非法收集、利用个人数据 2.非法干涉、监视私人活动 3.非法侵入、窥探个人领域 4.擅自泄露他人隐私
11.4.3 网络侵犯隐私的特点
客体的扩大化和数据化 性质的双重化 侵权行为手段的智能化、隐蔽化 侵权后果的严重化
11.3.2 网络著作权的法律保护
互联网的发展对著作权提出了巨大的挑战。 2001年10月修订的《中华人民共和国著作权法》 将信息网络传播权规定为著作权人的权利—— 信息网络传播权，即以有线或者无线方式向公 众提供作品，使公众可以在其个人选定的时间 和地点获得作品的权利，但并没有规定相应的 保护办法 国家版权局和信息产业部制定了《互联网著作 权行政保护办法》。
电子商务概论
INTRODUCTION OF ELECTRONIC BUSINESS
（第2版）
第11章 电子商务法律问题
学习目标
理解电子商务法律的含义及其产生背景； 熟悉电子商务法律的任务和特征； 了解电子商务相关法律问题和基本法律制度； 了解国内外电子商务立法现状
电子商务法律问题
11.1 电子商务法概述 11.2 电子商务交易中存在的法律问题 11.3 电子商务中的知识产权问题 11.4 电子商务中隐私权的保护 11.5 电子商务的税收问题 11.6 网络侵权案件的管辖 11.7 虚拟财产的法律保护
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
《电子商务英语》教学课件—Unit 2
进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务概论 英文版 第二版 课件3
virtual (pure-play) e-tailers Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.
7
E-Tailing Business Models
5
E-Tailing Business Models
6
E-Tailing Business Models
direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer. Direct Sales by Manufacturers Pure-Play E-Tailers
ON-DEMAND DELIVERY OF PRODUCTS
e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time. on-demand delivery service Express delivery made fairly quickly after an online order is received.
SERVICES PROVIDED SPECIAL SERVICES
7
E-Tailing Business Models
5
E-Tailing Business Models
6
E-Tailing Business Models
direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer. Direct Sales by Manufacturers Pure-Play E-Tailers
ON-DEMAND DELIVERY OF PRODUCTS
e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time. on-demand delivery service Express delivery made fairly quickly after an online order is received.
SERVICES PROVIDED SPECIAL SERVICES
《实用电子商务》英语课件二
B2C e-commerce is typically conducted through e-commerce websites or mobile applications. These platforms allow businesses to market and sell their products online, providing a convenient and efficient shopping experience for consumers.
02
The main types of e-commerce
B2B e-commerce
01
B2B e-commerce, or business-to-business ecommerce, refers to the electronic transactions between businesses. It typically involves the sale of goods and services between companies, such as the purchase of raw materials, components, or finished
C2C e-commerce platforms, like eBay or Craigslist, connect individuals who want
to buy or sell items and provide tools and services to facilitate these
0m3anagement and logistics coordination.
$item3_c{文字是您思想的提炼，为了最终呈现发布的良 好效果，请尽量言简意赅的阐述观点；根据需要可酌情增 减文字，4行*25字}
电子商务导论英文版第二版第01章
1-2
Learning Objectives
6. Describe some EC business models. 7. Describe the benefits of EC to organizations, consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures.
1-11
Electronic Commerce: Definitions and Concepts
Internet versus Non-Internet EC
Most EC is done over the Internet, but EC also can be conducted on private networks, such as value-added networks, local area networks, or on a single computerized machine Non-Internet EC includes the use of mobile handwriting-recognition computers used by field reps to write their notes in the field
1-7
Electronic Commerce: Definitions and Concepts
Pure versus Partial EC
EC can take several forms depending on the degree of digitization
Learning Objectives
6. Describe some EC business models. 7. Describe the benefits of EC to organizations, consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures.
1-11
Electronic Commerce: Definitions and Concepts
Internet versus Non-Internet EC
Most EC is done over the Internet, but EC also can be conducted on private networks, such as value-added networks, local area networks, or on a single computerized machine Non-Internet EC includes the use of mobile handwriting-recognition computers used by field reps to write their notes in the field
1-7
Electronic Commerce: Definitions and Concepts
Pure versus Partial EC
EC can take several forms depending on the degree of digitization
电子商务简介-英文授课PPT
Financial resource managemnet
Human resource management internal data management
Electronic commerce
Charateristics of E-Commerce
Shopping on the Web Businesses trading with other businesses
2. online-shopping
Tips for table 2
Sentence patterns 1 the column chart shows the number of
2 the number of online shopers
3 the bar chart also indicates that 4 it is interesting to note that there is a certain correlation between A and B 5 so we can draw a conclusion that Words and expressions 1. netizens, internet users, online shopper 2.increase dramatically 3. the number of A or B has more than trippled over the 9 years
E-Commerce
E-Commerce Benifits
and E-Business
applications
and limiations of E-Commerce
step 2 Overview of E-Commerce
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers).
Supply Chain Improvers and Collaborative Commerce
.
8
Concepts, Characteristics, and Models of B2B EC
.
3
Concepts, Characteristics, and Models of B2B EC
.
4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
types. 10. Describe B2B portals. 11. Describe third-party exchanges. 12. Describe partner relationship management
(PRM).
.
2
Concepts, Characteristics, and Models of B2B EC
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar.
.
1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods. 9. Define exchanges and describe their major
and Models of B2B EC
THE BASIC TYPES OF B2B EMARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
company-centric EC E-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (oneto-many, or NCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
.
7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
.
9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
.
5
Concepts, Characteristics, and Models of B2B EC
.
6
Concepts, Characteristics,
private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction.
marketplace, including auctions. 4. Describe the sell-side models. 5. Describe the characteristics of the buy-side
marketplace and e-procurement. 6. Explain how reverse auctions work in B2B.
Chapter 5
B2B E-Commerce
Learning Objectives
1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side
Supply Chain Improvers and Collaborative Commerce
.
8
Concepts, Characteristics, and Models of B2B EC
.
3
Concepts, Characteristics, and Models of B2B EC
.
4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
types. 10. Describe B2B portals. 11. Describe third-party exchanges. 12. Describe partner relationship management
(PRM).
.
2
Concepts, Characteristics, and Models of B2B EC
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar.
.
1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods. 9. Define exchanges and describe their major
and Models of B2B EC
THE BASIC TYPES OF B2B EMARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
company-centric EC E-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (oneto-many, or NCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
.
7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
.
9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
.
5
Concepts, Characteristics, and Models of B2B EC
.
6
Concepts, Characteristics,
private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction.
marketplace, including auctions. 4. Describe the sell-side models. 5. Describe the characteristics of the buy-side
marketplace and e-procurement. 6. Explain how reverse auctions work in B2B.
Chapter 5
B2B E-Commerce
Learning Objectives
1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side