商务英语写作-chapter-2
商务英语阅读Chapter2-A-Changed-Global-Reality-世界经济格局新变化
Chapter2 A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 1⁄2 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician. 对于新世纪，我们得这样说：我们生活在一个有趣的时代。
差不多两年半之前，世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。
世界贸易进程大幅放缓。
失业队伍也越来越快，这在旧工业经济体系表现尤为突出。
原来坚如磐石的金融机构也消失了，似乎还不如老套的魔术师变的花束看起来真实。
Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before. 考虑到经济衰退幅度如此的跨时代，经济复苏进程会很慢也是理所当然的，对此我们不应该感到吃惊。
外经贸商务英语函电课文翻译及练习答案(L1-L8)
Chapter II Establishing Business RelationsLesson One Developing Client BaseChinese Version:敬启者：我方从贸易向导网获悉贵方行名与email地址，并得知你方需求购圆珠笔。
我们在此介绍本公司及产品，以期与你方建立业务关系。
我们专营圆珠笔的生产和出口已超过六年，我们的产品品种多样，质量上乘，价格极具竞争力。
欢迎登录我们的网站了解我公司概况及最新产品信息。
如果你对我们任何产品感兴趣，请告知，我们乐意提供详情。
作为积极的制造商，我们每月都有推出新产品。
如果你们感兴趣，我们乐意定期为你们提供新信息。
谨上Key to ExercisesI. Translate the following expressions into Chinese or vice versa:1.进出口2.建立业务关系3.想要购买4.贸易向导5.最新设计6.specialize in7.be of interest to8.be on the market9.manufacturerpany profilesII. Fill in each of the following blanks with a proper preposition：1. in, for2.of, of, to3.into,with,in,of4.from,of, in, with, for, of5.of,ofIII．Fill in the missing words in the following blanks with the first letter given：introduce, range, attach, trust, items, interest, interested, receiving, which,quotationsIV. Translate the following sentences into Chinese:1.伦敦史密斯有限公司向我们介绍，贵公司是纺织品的主要进口商。
chapter 2 business english(商务英语)
Notes
• Corporate bond • a bond or security issued by corporations • 公司债券
• 公司债券亦为公司债，是私人公司 或公众公司举借债务时使用的工具。 由发行人根据发行契约发行，为债 券持有人的债权凭证，由发行人承 担还本付息的义务。公司债期限可 短至几天或长达百年。发行人在债 券契约中必须说明资金用途、财务 状况。另外公司债还具有不免税、 有固定发行面值、在交易所上市等 特征。债券的发行通常由评信机构 给予信用评定。
Chapter 2
American Economy 美国经济
What do you know about America?
Can you describe the economic base and industrial structure of America?
What is the current situation of the American economy?
23. Edge
缓慢地移动；挪动；优势
He edged closer to the telephone, ready to grab it. 他慢慢挪向电话机，准备抓起听筒。 He is edging ahead in the opinion polls. 他在民意测验中的支持率正一点点攀升。 Through superior production techniques they were able to gain the competitive edge. 凭借先进的生产技术，他们得以占据竞争优势。
Economic Terms
• 1 retail sales零售额(... the sales volumes and revenue for the retailers including retail shops) • 2 corporate fleets旗舰式公司；大公司
商务英语写作-chapter-2
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650####
and
Styles
of
Business
Letters
3. Inside address 封内地址
typed single-spaced at the left margin
The space between the date line and the address depends on the size of the body of the letter and the space on the paper for you to type the whole letter.
2
Chapter
Structure
and
Styles
of
Business
Letters
5. Salutation 称呼
two lines below the last line of the inside address or the attention line (if used)
to an individual: use that person’s courtesy title and last name (Dear Mr. Lanbam)
商务英语写作-chapter-2
商务英语写作(修订版) 第二章
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional.
2
Chapter
Structure
and
Styles
of
Business
Letters
The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.
Sample Letterhead
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
typed below the last line of the letterhead
The common format is either American (Month/Day/Year) or British (Day/Month/Year).
商务英语写作翻译题
chapter2Situation:你作为某外企人事部经理用Email通知全体员工圣诞节(12月24至26日）去青云山度假3日。
日程安排详见附件，12月27日照常上班。
Subject: Have fun on Christmas holiday!Dear all,Any plan on Christmas?Our company is inviting everyone to have fun in the beautiful resort –Mount Qingyun for 3 days (Dec 24 to 26). Please find the itinerary in the attachment and sign up in Room 606 ASAP. The deadline is Dec 1. All have to come back to work on Dec 27.Regards,Emily JohnsonHR ManagerChapter3请写一份欢迎沃特曼先生的通知，内容如下：欢迎沃特曼先生沃特曼先生您好：欢迎您来到美标公司。
您将担任我公司的成本分析师和采购代理，同时您也会体会到这双重工作岗位的有趣和繁忙。
您的背景将在这两份工作中发挥重要的作用。
我们将尽快把您介绍给您的同事，并且希望您能把他们看作您的队友。
他们很友善，如果您有任何需要都可以向他们请求帮助。
谨上Welcoming Mr. WatermanDear Mr. Waterman,Welcome to American Standard Corporate. You will find your dual positions as cost analyst and purchasing agent interesting and often busy. Your background will be of great help in both jobs.We will soon introduce you to your fellow employees and make you think of them as teammates. They are a congenial group, and you can rely on them for help when you need it.Best regards!SampleNOTICE OF MEETINGThe monthly sales meeting will be held in Room 801 on October 31, Friday, at 3:00 p.m. All sales representatives are expected to be present at the meeting.The Manager OfficeOctober 28, 2009chapter 5致：商务经理由：营业经理主题：到中国几个城市的旅行我在北京、天津、上海和广州作了10天游，昨天返回香港。
Chapter 2 商务英语翻译技巧
3. The articles of our immediate interest are your “CHON-HOI兴”趣 brand
b.The exporter may take the accepted bill to a discount bank before the maturity if he is in urgent need of the amount of money.
出口商如果急需用这笔钱,他可以把这个承兑了的汇票 拿去贴现银行贴现。
美元对几个国家的货币保持坚挺。加拿大是 美国最大的贸易伙伴，占了美国进出口总额 的20%。目前加元对美元比价处于历史最低 点。
精品课件
专业性
普通词汇，特殊意义 In order to market our new product, we
have printed fine literature. literature 普通英语中，"文学"; 商 务 英 语 中 ， "printed matters, including
上述报价的商品均为畅销货物，它们已在世界各 地市场上赢得很高的声誉。
b.The articles in this agreement must not be modified and ended without the agreement by both parties.
本协议中所列条款未经双方一致同意不得变动和 修改。
商 务 英 语 中 ， dishonor 指 银 行 “ 退 票 、 拒 付”。
如果信用证的条款不一致，出口商的汇票有可 能遭到银行拒付。
精品课件
专业词汇 lot Labels: labels attached to each piece of
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
6/5/06 10-9-06 8 June 2006 Oct.28, 06 jan.13. 2006
➢ June 5, 2006 ➢ October 9, 2006 ➢ June 8, 2006 ➢ October 28, 2006 ➢ January 13, 2006
2
Chapter
Structure
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650####
2
Chapter
Structure
and
Styles
of
Business
Letters
3. Inside address 封内地址
Exercises
Arrange the following information into letterhead or inside aPdRdrDeessp.artment UF.oSr.dA.M/Footordr CMoomtpoarnCyompany/Dearborn, Michigan 48120/PR DDUee.Spaa.rAbrt.omrne,nMtichigan 48120
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Business letters are usually composed of 12 elements:
1. Letterhead 2. Date 3. Inside address 4. Attention line 5. Salutation 6. Subject line 7. Body 8. Complimentary close 9. Signature 10. Reference initials 11. Enclosure (on attachment) 12. Copy notation
2
Chapter
Structure
and
Styles
tents of this chapter
I. Structure of Business Letters II. Styles of Business Letters III. Envelop Addressing IV. Practice (additional)
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
The name of the company Its address and postal code Telephone number Fax number Company website address E-mail address A trademark or a slogan, etc.
and
Styles
of
Business
Letters
3. Inside address 封内地址
typed single-spaced at the left margin
The space between the date line and the address depends on the size of the body of the letter and the space on the paper for you to type the whole letter.
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional.
June 12, 2015 20 June, 2015
Do not use only figures, i.e. 12/6/06
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Exercises
Rewrite the following date for standard business letters.
E-mail: bcxbcx@
Sample Letterhead
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
typed below the last line of the letterhead
The common format is either American (Month/Day/Year) or British (Day/Month/Year).
The month written in full is preferred because it may create confusion if written in numbers.
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Examples
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 2
Structure and Styles of Business Letters
商务信函的结构与格式
2
Chapter
Structure
and
Styles
of
Business
Letters
The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.