电子商务英语试卷.doc
全国自考(电子商务英语)-试卷2
全国自考（电子商务英语）-试卷2(总分：160.00，做题时间：90分钟)一、词汇和语法(总题数：20，分数：40.00)1.It was there, the police believe, ______she was able to activate the recorder she kept in her bag.（分数：2.00）A.untilB.whichC.that √D.when解析：2.It is not yet known______computers will one day have vision as good as human vision.（分数：2.00）A.whether √B.ifC.thatD.how解析：3.If you are now______ ,you ought to pay more attention to your health.（分数：2.00）A.in the fiftiesB.in your fifties √C.in fiftiesD.in your fifty解析：4.The company will design, supply and ______your new kitchen.（分数：2.00）A.build onB.install √C.put onD.instruct解析：5.How can I have any self-confidence when you're always so______of me?（分数：2.00）A.critical √B.unpleasantC.seriousD.doubtful解析：6.If we_____the furniture against the walls, we'll have more space to dance.（分数：2.00）A.replaceB.deliverC.transportD.shift √解析：7.He's______on his paper which has to be finished by the end of the semester.（分数：2.00）A.managingB.writingC.handlingD.working √解析：8.You can______the temperature in the house by adjusting the thermostat(温度调节器).（分数：2.00）A.adoptB.reachC.regulate √D.register解析：9.I ______a little Spanish while I was in Peru.（分数：2.00）A.inquiredB.requiredC.acquired √D.acquainted解析：10.Social problems and poverty______much of the crime in today's big cities.（分数：2.00）A.undermineB.underlie √C.contributeD.signify解析：11.In many countries, packets of cigarettes come with a government health warning ______ to them. （分数：2.00）A.attachingB.attached √C.to attachD.attach解析：12.There can be no doubt whatsoever that smoking______your health.（分数：2.00）A.preventsB.delaysC.endangers √D.disturbs解析：13.The extent of the damage was greatly______by the press.（分数：2.00）A.raisedB.widenedC.exceededD.exaggerated √解析：14.High stress levels are______of life for business executives.（分数：2.00）A.an impressionB.a pointC.an effectD.a feature √解析：15.None of our______at contacting Dr. James were successful.（分数：2.00）A.necessariesB.needsC.attempts √D.trials解析：16.Even Democrat George McGovern, ______had the lowest level of party support among recent nominees, was backed in 1972 by nearly 60 percent of his party's voters.（分数：2.00）A.who √B.whoseC.thatD.which解析：17.Robots differ from automatic machines in ______after completion of one specific task, they can be reprogrammed to do another one.（分数：2.00）A.whichB.that √C.howD.whether解析：18.Understand what Jet Lag is, and how a careful diet can minimize its worst effects, ______. （分数：2.00）A.your flights will be less stressful √B.and your flights will be less stressfulC.of your flights will be less stressfulD.in order that your flights will be less stressful解析：19.The Atlantic Ocean is only half as big as the Pacific,______it is still very large.（分数：2.00）A.but √B.andC.soD.therefore解析：20.No one has been able to prove that fish is______better for the brain than many other kinds of food.（分数：2.00）A.someB.soD.any √解析：二、完形填空(总题数：1，分数：20.00)Medical experts have【C1】______suspected a link between the health of the mind and the health of the body. From time to time researchers have reported evidence of such a link. One such report now comes from the University of California at San Diego School of Medicine. The study shows that the mental disorder known as depression【C2】______to harm the body's natural defense system against disease. Victims of severe depression generally have a low opinion of themselves. They often lose 【C3】______in everything. They seem very sad. They have trouble sleeping. And they generally lose their【C4】______to eat. In most extreme examples, depressed persons may want to kill themselves. The University of California study was【C5】______by Dr. Michael Irwin. He began the study two years ago at a hospital in the city of Los Angeles. The study involved 37 women, whose husbands were dying of lung cancer. Dr. Irwin studied the women for【C6】______of depression. He took some of their blood both before and after the death of their husbands. He examined the blood for cells that help the body fight disease. These are the substances scientists call natural killer cells, T suppressor cells, and T helper cells. Dr. Irwin then looked for the same【C7】______of cells in the blood of women whose husbands were healthy. Dr. Irwin【C8】______that disease-fighting cells were not very active in the women whose husbands were dying or had just died. The rate of activity was【C9】______than in women whose husbands were healthy. Dr. Irwin also found that the rate of activity was directly linked to the severity of【C10】______woman's depression over the death of her husband.（分数：20.00）(1).【C1】（分数：2.00）A.everB.stillC.long √D.always解析：(2).【C2】（分数：2.00）A.emergesB.appears √C.happensD.mentions解析：(3).【C3】（分数：2.00）A.interestedB.interestingC.interest √D.interests解析：(4).【C4】（分数：2.00）A.despairB.despiteC.desire √D.design解析：(5).【C5】（分数：2.00）A.builtB.madeD.done √解析：(6).【C6】（分数：2.00）A.sighB.markC.signs √D.signals解析：(7).【C7】（分数：2.00）A.variantsB.speciesC.kinds √D.standards解析：(8).【C8】（分数：2.00）A.knownB.inventedC.lookedD.found √解析：(9).【C9】（分数：2.00）A.lower √B.higherC.shorterD.taller解析：(10).【C10】（分数：2.00）A.oneB.each √C.anyD.every解析：三、阅读理解(总题数：3，分数：20.00)There are two methods of fighting, the one by law, the other by force; the first method is that of men, the second of beasts; but as the first method is often insufficient, one must have recourse to(求助，求援)the second. It is, therefore, necessary for a prince to know well how to use both the beast and the man. This was covertly(隐秘地，不公开地)taught to rulers by ancient writers, who relate how Achilles and many others of those ancient princes were given to Chiron the centaur(半人半马的怪物)to be brought up and educated under his discipline. The parable(寓言)of this semi-animal, semi-human teacher is meant to indicate that the one without the other is not durable.A prince, being thus obliged to know well how to act as a beast, must imitate the fox, and the lion, for the lion cannot protect himself from traps, and the fox cannot defend himself from wolves. Those that wish to be only lions do not understand this. Therefore, a prudent(谨慎的)ruler ought not to keep faith when by doing so it would be against his interest, and when the reasons which made him bind himself no longer exist. If men were all good, this precept(规则)would not be a good one; but as they are bad, and would not keep faith with them. Nor have legitimate grounds ever failed a prince who wished to show colorable excuse for the nonfulfilment of his promise. Of this, one could furnish an infinite number of examples, and show how many times peace has beenbroken, and how many promises rendered(致使)worthless, by the faithlessness of princes, and those that have best been a-ble to imitate the fox have succeeded best. But it is necessary to be able to disguise this character well, and to be a great feigner(作假者)and dissembler(伪君子),and men are so simple and so ready to obey present necessities that the one who deceives will always be able to find those who allow themselves to be deceived.（分数：8.00）(1).The writer does not believe that______.（分数：2.00）A.the truth makes men freeB.people can protect themselvesC.princes are humanD.leaders have to be consistent √解析：(2)."Prince" designates______.（分数：2.00）A.anyone in power √B.elected officialsC.aristocratsD.sons of kings解析：(3).The lion represents those who are ______.（分数：2.00）A.too cunning and weakB.strong and cunningC.reliant on force only √cking in force解析：(4).The fox, in this passage, is______.（分数：2.00）A.admired for his trickery √B.no match for the lionC.pitied for his weaknessD.considered worthless解析：What's the best way for you, as an employer, to deliver bad news to an employee? First of all, you have to break the news yourself, face to face with the recipient(接受者). You can't write memos to tell people they will not get raises this year or that they have made an error or are not performing as well as expected. You have to show them how you feel about the matter and that you are personally sorry and sympathize with them. If you indicate that you are ready to listen to their reactions to your bad news, you will undoubtedly save yourself from their wrath. Above all, you must be ready for an emotional reaction from the recipient of bad news. Give people time to digest your news and to control the emotion they invariably feel. Although it is never easy to break bad news, if you follow these steps, you will at least soften the blow.（分数：6.00）(1).The author's main idea is that______.（分数：2.00）A.bad news is hard to impartB.all employers have to criticize their employeesC.there are ways of softening the impact of bad news √D.people respond emotionally to bad news解析：(2).The author's main idea is expressed______.（分数：2.00）A.in the first sentenceB.in the last sentence √C.in the middle of the paragraphD.nowhere解析：(3).The author's main idea is supported by______.（分数：2.00）A.examples of employers giving bad newsB.a list of reasons for having go break bad newsC.sympathy for both the employer and employeeD.instructions on how to soften the blow of bad news √解析：New York E-commerce has revolutionized the business world and won't disappear despite investors pulling the plug on many dot-coms, says Marcia H. Flicker, Ph. D. , a Ford-ham University marketing professor. Venture capitalists are disgusted , with the lack of rectums, she says, " The uncertainty went too far to the investment side in 1998 and 1999, and now it's gone too far the other way investors are so conservative that they are reluctant to invest even in sustainable businesses. Flicker says pure Internet-based companies will have limited success. However, click and mortar sites—those that are affiliated with a store and have catalogs in addition to a web address will thrive. This strategy, employed by companies such as Pottery Barman Bam and Eddie Bauer, is working well, she says. Flicker predicts that web services will start charging fees now that revenues from banner ads are waning. The fee structures will allow some users to pay a higher price to avoid unsolicited advertising. Flicker presented these and other ideas at the Association to Advance Collegiate Schools of Business(AACSB)International 2001 E-Commerce Conference last month. Forehand's Graduate School of Business Administration was established in 1969. Its part-time MBA program is ranked 12th by U. S. News & World Report. The College of Business Administration, founded in 1920, is ranked among the "best buys" in undergraduate education by U. S. News & World Report. Founded in 1841, Ford ham is New York City's Jesuit University. It has residential campuses in the north Bronx and Manhattan, a graduate center in Tarrytown and the Louis Calder Center Biological Field Station in Armonk, N. Y.（分数：6.00）(1).The reporter sent the report from______.（分数：2.00）A.New YorkB.Ford ham √C.TarrytownD.Armonk解析：(2).From the second paragraph, we get to know that______.（分数：2.00）A.more and more capitalists began to invest in e-business now √B.investors got little return from their investment in e-business in 1998 and 1999C.e-businesses are likely to disappearD.venture capitalists are disgusted解析：(3).Which of the following is the most likely to be successful in e-business according to Flicker?（分数：2.00）A.A well-designs web site.B.A company with large investment. √C.A purely Internet-based company.D.A company hacking a store, catalogue and a website.解析：四、单词汉译英(总题数：15，分数：30.00)21.总计v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：amount）解析：22.基础结构n． i 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：infrastructure）解析：23.估计n．&v． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：estimate）解析：24.加密n． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：encryption）解析：25.战役；运动 n． c 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：campaign）解析：26.放弃；遗弃 v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：abandon）解析：27.外购;外包v． o 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：outsource）解析：28.轮廓；纲要n． o 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：outline）解析：29.病毒 n． v 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：virus）解析：30.广阔的；广泛的 adj． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：extensive）解析：31.专门知识或技能n． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：expertise）解析：32.创造者n． f 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：founder）解析：33.授予；判给 v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：award）解析：34.时间表 n． t 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：timeline）解析：35.中肯的，恰当的adj． p 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：pertinent）解析：五、单词英译汉(总题数：15，分数：30.00)36.growth rate（分数：2.00）填空项1:__________________ （正确答案：正确答案：增长率）解析：37.customer support（分数：2.00）填空项1:__________________ （正确答案：正确答案：用户支持）解析：38.frequently asked questions(FAQ)（分数：2.00）填空项1:__________________ （正确答案：正确答案：经常提到的问题）解析：39.database management systems（分数：2.00）填空项1:__________________ （正确答案：正确答案：数据库管理系统）解析：40.customer base（分数：2.00）填空项1:__________________ （正确答案：正确答案：顾客群）解析：41.e-commerce site（分数：2.00）填空项1:__________________ （正确答案：正确答案：电子商务网）解析：42.checkout process（分数：2.00）填空项1:__________________ （正确答案：正确答案：结账过程）解析：rmation network（分数：2.00）填空项1:__________________ （正确答案：正确答案：信息网）解析：44.automatic replenishment（分数：2.00）填空项1:__________________ （正确答案：正确答案：自动再补给）解析：45.a backorder（分数：2.00）填空项1:__________________ （正确答案：正确答案：拖欠订货；延期交货）解析：46.financial transaction（分数：2.00）填空项1:__________________ （正确答案：正确答案：钱款交易）解析：47.a best-price guarantee（分数：2.00）填空项1:__________________ （正确答案：正确答案：最佳价格保障）解析：48.key issues（分数：2.00）填空项1:__________________ （正确答案：正确答案：焦点）解析：49.first-movers（分数：2.00）填空项1:__________________ （正确答案：正确答案：先驱者）解析：50.automotive industry（分数：2.00）填空项1:__________________ （正确答案：正确答案：汽车工业）解析：六、英译汉(总题数：1，分数：10.00)Almost all our major problems involve human behavior, and they cannot be solved by physical and biological technology alone. What is needed is a technology of behavior, but we have been slow to develop the science from which such a technology might be drawn.【T1】 One difficulty is that almost all of what is called behavioral science continues to trace behavior to states of mind, feelings, traits of character, human nature, and so on. Physics and biology once followed similar practices and advanced only when they discarded them.【T2】 The behavioral sciences have been slow to change partly because the explanatory items often seem to be directly observed and partly because other kinds of explanations have been hard to find. The environment is obviously important, but its role has remained obscure. It does not push or pull, it selects, and this function is difficult to discover and analyze.【T3】The role of natural selection in evolution was formulated only a little more than a hundred years ago, and the selective role of the environment in shaping and maintaining the behavior of the individual is only beginning to be recognized and studied. As the interaction between organism and environment has come to be understood, however, effects once assigned to states of mind, feelings, and traits are beginning to be traced to accessible conditions, and a technology of behavior may therefore become available. It will not solve our problems, however, until it replaces traditional pre-scientific views, and these are strongly entrenched. Freedom and dignity illustrate the difficulty.【T4】They are the possessions of the autonomous(self-governing)man of traditional theory , and they are essential to practices in which a person is held responsible for his conduct and given credit for his achievements. A scientific analysis shifts both the responsibility and the achievement to the environment. It also raises questions concerning " values". Who will use a technology and to what ends?【T5】 Until these issues are resolved, a technology of behavior will continue to be rejected , and with it possibly the only way to solve our problems.（分数：10.00）(1).【T1】（分数：2.00）填空项1:__________________ （正确答案：正确答案：一个难题是所谓的行为科学几乎全都依然从心态、情感、性格特征、人性等方面去寻找行为的根源。
自考00888《电子商务英语》2021年10月试卷
绝密★考试结束前全国2021年10月高等教育自学考试电子商务英语试题课程代码:00888 1.请考生按规定用笔将所有试题的答案涂㊁写在答题纸上㊂ 2.答题前,考生务必将自己的考试课程名称㊁姓名㊁准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上㊂选择题部分注意事项: 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑㊂如需改动,用橡皮擦干净后,再选涂其他答案标号㊂不能答在试题卷上㊂一㊁单项选择题:本大题共10小题,每小题1分,共10分㊂在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出㊂1. you work hard,you can undoubtedly pass this examination.A.WhatB.UnlessC.WhetherD.As long as2.He can’t finish the novel before Saturday.A.readB.readingC.to readD.being read3.Although e⁃commerce has its advantages,many problems would still to be solved.A.demandB.retainC.existD.requestanizing a whole department is his capability.A.beyondB.besideC.betweenD.without5.Legal input which can help to the rights and duties of business partners are addressed properly.A.suitB.sureC.establishD.ensure6.Social marketing has the trend of social network.A.failedB.leadC.pursuedD.followed7. are difficult to resolve because trademarks are national,not global.A.TaskB.MissionC.ConflictsD.Situation8.What does financial information include?A.Bank accounts.B.Credit card numbers.C.Passwords.D.all of the above9.I would rather early to catch the7∶00train tomorrow.A.will get upB.get upC.can get upD.got up10.The professor the people into lower,middle and upper class.A.talkedB.lookedC.classifiedD.described二㊁阅读理解:本大题共10小题,每小题2分,共20分㊂本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂Passage1Alipay,or Zhifubao in Chinese,is a third⁃party mobile and online payment platform,which was established in Hangzhou,China in February2004by Alibaba Group and its founder Jack Ma. In2017,Alipay claimed it operated with more than65financial institutions including Visa and Master Card to provide payment services for Taobao and Tmall as well as more than460,000online and local Chinese businesses.QR code payment is used for local payments.Internationally,an increasing number of merchants worldwide are using Alipay to sell directly to consumers in China.It currently supports transactions in different major foreign currencies in the world.What makes Alipay so successful and popular?In addition to its convenience,security is also a core element.Alipay provides multiple security mechanisms to make sure that user’s accounts are safe.Firstly,an Alipay account requires the user to set up their own login passwords and separate payment passwords which need to be different.The user can enter the login password to five times and the payment passwords up to three times before the user is locked out of his or her account.To regain access to the account,the user must contact Alipay.Besides,a digital certificate is also installed to encrypt(加密)information sent over a network,which can prevent hackers from stealing passwords,and this can thereby enhance the security of online transactions.11.What can you infer from the second paragraph?A.Alipay is regarded as a fashion.B.Jack Ma founded Alipay.C.Alipay is popular both in China and overseas.D.Alipay is safe.12.Besides its convenience, is also a core element for Alipay.A.economyB.designC.environment protectionD.security13.The user can enter the login passwords to at most ;otherwise,the account will be locked.A.5timesB.4timesC.3timesD.6times.Passage2The problem of robocalls has got so bad that many people now refuse to pick up calls from members they don’t know.What’s worse,it is estimated that someday in the future,half of the calls we receive will have been scams(欺诈).People have realized the severity(严重性)of the problem,so they begin to support and develop all kinds of tools,Apps and approaches which can prevent scammers from getting through.Unfortunately,it’s too little and too late because by the time these solutions become widely available,scammers will have moved onto cleverer means.In the near future,it is not just the number you see on your screen will be in doubt.Soon you will even question whether the voice you hear is actually real or not.That’s because there are a number of powerful voice manipulation(处理)and automation technologies widely used by people.At this year’s I/O Conference,a company showed a new voice technology which could produce such a convincing human⁃sounding voice that it was able to speak to a receptionist and book a reservation without detection.These developments are likely to make our current problems with robocalls much worse.It is a headache of our times.A decade of data breaches(数据侵入)of personal information has led to a situation where scammers can easily learn your mother’s name and far more.With this knowledge, they can carry out individually targeted campaigns to cheat people. Therefore,how to deal with this problem is still a long way to go.14.People now refuse to pick up calls from strangers because .A.they are too busyB.they use Wechat instead of cell phonesC.their phones are damagedD.they are afraid of receiving robocalls15.Which of the following statements is not true according to the passage?A.The problem of robocalls has got so bad.B.Scammers can’t carry out individually targeted campaigns to cheat people.C.People can use lots of powerful voice manipulation and automation technologies.D.People come to know the severity of robocall scams.16.What does a headache”mean in the third paragraph?A.a difficult problem.B.an interesting task.C.a terrible diseaseD.a perfect solution.17.What is this passage mainly about?A.Convincing human⁃sounding voice.B.Robocall scamming.C.Effective telephone calls.D.A new voice technology.Passage3Logistics is a unique global pipeline”that works24hours a day,seven days a week and52 weeks a year,planning and coordinating(调节㊁配合)the transport and delivery of products and services to customers.Logistics is anything but a newborn baby.However,when it comes to modern logistics,most experts in the business consider it one of the most challenging and exciting jobs. Modern logistics is related to the effective and efficient flow of materials and information that is important to customers and clients in various sectors of the economic society,which may include the following items:packaging,warehousing,material handling,inventory,transport,forecasting, strategic planning and customer service.Another definition of logistics from the point of management is given as follows:logistic is the part of the supply chain process that plans,implements(执行)and controls the efficient,effective flow and storage of goods,service and related information from the point of consumption to meet customer’s requirements.18.Logistics can plan and coordinate .A.the advertisement of products and services to customersB.the promotion of products and services to customersC.the transport and delivery of products and services to customersD.the production of goods19.Modern logistics may include the following items EXCEPT .A.packagingB.testingC.warehousingD.material handling20.What does the passage mainly about?A.A new approach to e⁃commerce.B.The history of logistics.C.The plan for logistics.D.A brief introduction of logistics.三㊁完形填空(一):选择最佳答案完成句子:本大题共10小题,每小题1分,共10分㊂在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑㊂错涂㊁多涂或未涂均无分㊂ In many businesses,computers have largely replaced paperwork,because they are fast, flexible,and do not make mistakes.As one bank manager said, 21 humans,computers never have a bad day because computers are honest.”Many banks even claim(声称) 22 their transactions are untouched by human hands and therefore they are 23 from human temptation. They believe that computers have no reason 24 money.But,actually,the growing number of computer crimes 25 that computers can be used to steal in our daily life. Computer criminals don’t use guns.And even if 26 are caught,it is hard to punish them because there are no evidence(证据).A computer 27 does what it is told.For example,the head teller(出纳员)at a Salt Lake City bank once used a computer to steal more than one and a half million dollars 28 just four years,but no one found this theft because she moved the money from one account to another.When any customer whom she had robbed questioned the balance in his 29 ,the teller would told him that it was just because of a computer error,then replaced the 30 money from someone else’s account.21.A.like B.dislike C.unlike D.feel like22.A.what B.that C.where D.Why23.A.safe B.far C.distract D.hear24.A.stolen B.to steal C.stole D.stealing25.A.shows B.displays C.describes D.grasps26.A.they B.you C.it D.we27.A.proudly B.simply C.confusedly D.happily28.A.by B.from C.within D.on29.A.account B.text C.message D.report30.A.public B.promising C.private D.missing非选择题部分注意事项: 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上㊂四㊁完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共5小题,每小题1分,共5分㊂ E⁃business is not 31 (仅仅)traditional business being conducted online. 32 (许多) of the benefits of e⁃business can be 33 (保障)only with a radical rethinking of the 34 (方式)in which the organization operates.Numerous variables,such as logistics and location,must be 35 (决定)when developing the optimum e⁃business structuring plan.五㊁根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共10小题,每小题1分,共10分㊂36.处理v. h 37.预定;保留n.r 38.垃圾邮件n.s 39.保护v.p 40.货币n.c 41.促销的adj.p 42.安装;适合v.f 43.几乎不adv.h 44.平常的;平均的a.a 45.入口;网关;途径n.g 六㊁给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分㊂46.economic system47.a mature market48.a famous brand49.result in50.decrease51.policy enforcement52.discuss the contract53.on the other hand54.recover the information55.private e⁃mails56.assets in cyberspace57.salespeople58.play a role inmission60.create61.translate...into62.processor63.retain clients64.overcome difficulties65.eBay’s success七㊁根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分,共5分㊂66.These are all the methods of (tradition)marketing application.67.The Internet (economic)has created many opportunities for the young people.68.There are more than100,000online (store)in this city.69. (install)a firewall can prohibit unauthorized sources from accessing all of this pertinent information.70.Social marketing has (follow)the trend of social networking.八㊁英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共5小题,每小题2分,共10分㊂ (71) Daihuo”is the Chinese term for a new model of e⁃commerce which is also called e⁃commerce live streaming(电商直播).(72)On social media platforms,Internet influencers and ordinary people can sell anything to their followers,including clothes,food,beauty products and even rockets.In China,live streaming is already much more connected to e⁃commerce.First of all, (73)mobile payments are not just a payment tool but a way of life in China,which makes online purchase very easy because people can pay at any time and at any place during a live stream. Secondly,live streaming makes it possible for the buyers to communicate directly with the sellers online.(74)This is quite different from shopping from television or a traditional e⁃commerce website.For most customers who like live streaming,(75)they think that they’re seeing exactly what they’ll get.Finally,sales with heavy discount within a limited time during live⁃stream broadcasts also push buyers to make impulse purchases.九㊁汉译英:请把下面的汉语句子翻译成英语:本大题共5小题,每小题2分,共10分㊂76.不要低估关键词和高质量链接的价值㊂(underestimate)77.这是电子商务面临的最棘手的安全问题之一㊂(the most troublesome)78.在未来,电子商务公司会有更好的国际平台㊂(global platform)79.对购物者而言,这通常是最好的选择㊂(generally)80.我们将讨论商机的市场可行性㊂(feasibility)。
电子商务专业英语试卷
电子商务专业英语试卷一、选择题（每题2分，共20分）1、在电子商务中，下列哪个术语最常用来表示“可信赖的，安全的在线交易过程”？A.电子合同B.电子支付C.电子商务安全D.以上都是2、以下哪个选项不是电子商务的优点？A.降低交易成本B.扩大市场范围C.减少库存管理费用D.不可控的商业环境3、下列哪个协议是用于安全套接字层（SSL）连接的？A. HTTPB. FTPC. SSLD. TLS4、在电子商务中，下列哪个角色负责处理和验证用户的身份？A.用户B.电子商务网站C.认证机构D.银行5、下列哪个国家最先提出并实施了电子签名法？A.中国B.美国C.韩国D.欧盟二、填空题（每空3分，共30分）1、______是指在互联网上使用______技术来传送商业文档，如销售订单、发票、采购订单等。
2、______是用于在互联网上______的全球标准。
它是由______和______之间的一系列协议组成的。
3、______是指一种用于______的协议。
它提供了在互联网上建立安全连接的标准方法，并且可以保证数据的______和______。
4、______是指用户在______上进行的交易活动，包括______、______、______等步骤。
电子商务专业技能测试试卷一、选择题（每题1分，共20分）1、在电子商务中，下列哪个术语与“电子”无关？A.电子订单B.电子支付C.电子签名D.电子营销2、下列哪个选项最能代表电子商务的核心优势？A.提高效率B.降低成本C.提升客户体验D.扩大市场份额3、在电子商务中，下列哪个环节是交易中最关键的？A.交易前准备B.交易过程管理C.交易后服务D.交易安全保障4、下列哪个技术应用于电子商务中，可以实现数据的安全传输？A. SSL协议B. SET协议C. DSS协议D. PGP协议5、在电子商务中，下列哪个平台类型更适合个人卖家？A. B2B平台B. B2C平台C. C2C平台D. O2O平台二、简答题（每题5分，共30分）6、请简述电子商务中的“三流”是什么，并说明它们之间的关系。
电子商务英语试题及答案
电子商务英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in the context of e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government答案：A2. Which of the following is NOT an advantage of online shopping?A. ConvenienceB. Cost-effectivenessC. Limited product selectionD. Time-saving答案：C3. The term "e-wallet" refers to:A. An electronic device used for making paymentsB. A physical wallet for carrying cashC. A software application for managing digital currenciesD. A secure online account for storing payment information答案：D4. What is the primary function of a shopping cart on an e-commerce website?A. To store products for future purchaseB. To display advertisementsC. To allow customers to add and remove items before checkoutD. To provide customer support答案：C5. Which of the following is a type of digital marketing strategy?A. Direct mailB. Social media marketingC. Print advertisingD. Radio commercials答案：B6. What does "SEO" stand for?A. Social Engine OptimizationB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic Electronic Organization答案：B7. In e-commerce, what is the purpose of a "cookie"?A. To store user preferences and track browsing behaviorB. To enhance the website's securityC. To provide customer service through chatbotsD. To encrypt sensitive data答案：A8. Which of the following is a common e-commerce payment gateway?A. PayPalB. FedExC. UPSD. DHL答案：A9. What is the acronym "API" used for in the context of e-commerce?A. Application Programming InterfaceB. Advanced Payment InterfaceC. Automated Product IntegrationD. Advanced Product Application答案：A10. What is the meaning of "EDI" in e-commerce?A. Electronic Data InterchangeB. Electronic Document InterfaceC. Electronic Device InterfaceD. Electronic Display Interface答案：A二、填空题（每空2分，共20分）11. The process of transferring funds from a buyer's bankaccount to a seller's bank account is known as ___________.答案：funds transfer12. A(n) ___________ is a document that provides proof of a transaction between a buyer and a seller.答案：invoice13. The term ___________ refers to the practice of collecting and analyzing data to understand and predict user behavior.答案：analytics14. When a customer places an order online, the process is often referred to as ___________.答案：checkout15. In e-commerce, ___________ is the process of verifying the identity of a user or system.答案：authentication16. ___________ is a method of payment that involves transferring money from a buyer's bank account directly to the seller's bank account.答案：Direct Debit17. The acronym "SSL" stands for ___________.答案：Secure Sockets Layer18. A(n) ___________ is a type of software that helps businesses manage their customer relationships.答案：CRM (Customer Relationship Management)19. ___________ is a type of e-commerce fraud where a customer provides false information to obtain goods or services.答案：chargeback20. The process of returning a product to a seller is known as ___________.答案：returns processing三、简答题（每题10分，共20分）21. What are the key components of an effective e-commerce website?答案：An effective e-commerce website typically includes user-friendly navigation, a clear and concise layout, secure payment options, a responsive design for mobile devices, product descriptions and images, customer reviews, and a reliable customer service system.22. Describe the role of customer service in e-commerce.答案：Customer service plays a crucial role in e-commerce by addressing customer inquiries, resolving issues, and providing support throughout the purchasing process. It helps build trust, improve customer satisfaction, and can influence repeat business and customer loyalty.四、论述题（每题15分，共30分）23. Discuss the importance of security in e-commerce and the measures that can be taken to protect customer data.答案：Security is paramount in e-commerce as it safeguards sensitive customer information and financial data. Measures to protect customer data include using encryptionfor data transmission, implementing secure payment gateways, employing firewalls and intrusion。
专科《电子商务英语》_试卷_答案.doc
网络教育专科《电子商务英语》模拟试题一、(共七大题，共150分)一x Decide whether each of the following statements is true or false.1.( )E-commerce is just having a web site and doing business on it・(2 分)( )标准答案：错误2.()The payment system, which used to be considered as one of the fatal factors hindering E-commerce development in the country, is now improved. (2 分)( )标准答案：正确3.()The Internet was conceived by the Advanced Research Projects Agency(ARPA) of ernment in 1969 and was first known as the ARPANETA. (2 分)()标准答案：正确4.() E-commerce involves the electronically-facilitated transactions between consumers through some third party without any troubles. (2 分)()标准答案：错误5.()Third party institutions include the schools, books, stores, professional organizations, research labs and companies with whom the authors are affiliated・(2)()标准答案：正确6.()E・government is "online governmenf' and u Intemet-based government^. (2 分)( )标准答案：错谋7.()Due to the volume of spam E-mail on the Internet, spam filters are essential to most users・(2 分)( )标准答案：正确8.()There are two types of encryption: secret key and public key encryption・(2 分)( )标准答案：止确9.()The search engines can help visitors get the information pages inside easily・(2 分)( )标准答案：正确10.The buying and selling in an online auction is made possible through auction softwares. (2 分)( )标准答案：正确%1.Answer the following questions・I -Please list the difference between Internet and World Wide Web. (5 分)标准答案：The terms Internet and World Wide Web, as a matter of fact, are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity betweencomputers・ In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and othe『resources, linked by hyperlinks and URLs. World Wide Web is just one of the way that information can be circulated over the Internet・2.Please give out the definition of E-commerce according to business process perspective・（5 分）标准答案：From a business process perspective, E-commerce is doing business electronically by completing business processes over electronic networks・3・ What is the general idea of the B2C model? （5 分）标准答案：If you could reach more customers, service them better, make more sales while spending less to do it, which would the formula of success for implementing a B2C E-commerce infrastructure・4.Please list the essential security requirements for sale electronic payments・（5 标准答案：Four essential security requirements for safe electronic payments are: -Authentication: a method to verify the buyer's identity before payment is authorized・•Encryption: a process of making messages indecipherable except by those who have authorized decryption keys・•Integrity: ensuring that information will not be accidentally or maliciously altered or destroyed during transmission.・Nonrepudiation: protection against customer's denial of orders placed and against merchants' denial of payments made ・三、Fill in the blanks with right answers and translate the sentences into Chinese・（20 丿介）A.outweighB.clicked toC.rather than asking a question to a real life personD.they can get an automatic price-quote through a formL There have been many warnings of the dangers of the Internet, but its power and benefits __ its dark side.译文 ___________ （5分）标准答案：A,关丁•互联网的危害有很多警示，但它的魅力和带來的利益远远大丁•其不足的一面。
2022年自考专业(电子商务)电子商务英语考试真题及答案4
2022年自考专业(电子商务)电子商务英语考试真题及答案一、单项选择题 (本大题共10小题，每小题1分，共10分)依据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。
错涂、多涂或未涂均无分。
1、Many people believe that one of the keys to success on the Internet is coming up with a business plane that targets a very_____market rather than a broad market.A.specificB.smallC.peculiarD.shallow2、Being on the Web means your business will be_____to an international audience.A.invisibleB.hiddenC.happeningD.visible3、Many sites______provide a long list of products______lump them a search button,making it difficult to find them.A.either...or...B.not only...but also...C.neither...nor...D.as well...as...4、Write clearly and prominently all the sales and after-sales support terms so as to avoid______.A.understandingB.confusionC.businessD.discussion5、The instances of online credit card______and hacking are increasing.A.lossB.thievesC.thefte6、The manual process of classifying material on the Web takes_____too much time.A.upB.inC.onD.of7、Searching by_____is the most common method of using a search engine.A.abstractB.titleC.authorD.keyword8、As people become even______patient with messages and content they don’t want, precision targeting will even more vital.A.moreB.mostC.lessD.lest9、A firewall______unauthorized access to your computer.A.hidesB.protectsC.blocksD.helps10、You can use your mobile phones to_____the check, adding money to your account.A.skipB.scanC.cashD.keep二、阅读理解(本大题共10小题，每小题2分，共20分)阅读下面的短文，在每小题列出的四个新选项中只有一个是符合题目要求的，请选择一个最佳答案，将其选出并将"答题卡"的相应代码涂黑。
电子商务专业英语期中考试试题
xxxx学院期中测试课程：电子商务专业英语姓名：学号：班级：一、单词/词组英汉互译(本大题共30小题，每小题1分，共30分)。
transaction: 交易供应商：supplier wholesaler：批发商commission: 佣金原材料：raw material value chain：价值链specification: 规格虚拟的： virtual enrich：使丰富ultimate:最终的诈骗：fraud 排名：rankingsolution: 解决方案使命：mission considerable：相当大的stocking trading:股票交易盈利模式：revenue model 志愿者：volunteerunique: 唯一的购物车：shopping cart conversion rate：转化率boost: 提高执行： execute 开始生效：kick inbear with: 忍受目标市场：targeted market comprehensive: 综合的two-way interaction：双向互动努力、尽力： endeavor 宽带：broadband二、名词解释，请对以下名词/短句用英文进行解释说明（本题共6道，每个5分，共30分）。
1、electronic businessElectronic Business, commonly referred to as "e-commerce" or "e-business",may be defined as the utilization of information and communication technologies(ICT) in support of all the activities of business.2、B2BBusiness-to-Business (B2B)is a term commonly used to describe commerce transactions between businesses like the one between a manufactuer and a wholesaler or a wholesaler and a retailer,i.e.,and both the buyer and the seller are business entity.3、advantages of internet auctionConvenience flexibility economical to operate increased reach4、domain nameA unique address on the Internet, like .my, where clients or potential customers can find your business.5、affiliate marketingAffiliate marketing is one of the oldest forms of marketing, and Internet has brought new life to this old standby（备用品）. With affiliate marketing, influencers promote other people's products and get a commission every time a sale is made or a lead is introduced.6、SEMSearch engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.三、段落翻译，请把下面的英文段落翻译成中文（本题共1道，共10分）。
电子商务英语试卷
电子商务英语试卷一、词汇和语法(本大题共20小题，每小题1分，共20分)根据句子的意思选择一个正确的答案，并将答题纸的相应代码涂黑。
错涂、多涂或未涂均无分。
1. Tom has lived in London and Manchester, but he doesnt like ______ city very much.A. eitherB. bothC. neitherD. every2. It is proved that this substance reacts ______ as fast as the other one.A. one-tenthsB. first-tenC. one-tenD. one-tenth3. ______ were naturally a musical family, all of whom were excellent pianists.A. A ShawB. The ShawsC. The ShawD. Shaws4. Nothing can ______ being unkind to small children.A. adjustB. reasonC. justifyD. reassure5. English ______ all over the world as a universal language.A. is teachingB. is taughtC. teachesD. teaching6. A new type of puter is going to ______ next year.A. turn outB. be turned outC. have turned outD. turned out7. They are ______ a mass production movement to meet so many foreign orders.A. firingB. launchingC. introducingD. presenting8. When we got to the theatre, the play hadnt started yet, so we ______.A. neednt hurryB. didnt need to hurryC. neednt to hurryD. neednt have hurried9. You have never met each other before, ______A. have youB. havent youC. do youD. dont you10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.A. feedB. supportC. fosterD. tend11. We wouldnt lose courage even if we ______ again.A. were to failB. would failC. failD. have failed12. It is most important that one of the brakes on your bicycle ______ properly.A. will workB. has workedC. worksD. work13. These factories are ______ to the foreign trade pany.A. subsidiaryB. coordinateC. substantialD. substantive14. Lets sing together, ______A. will youB. shall weC. wont youD. shant we15. If you dont pay your bill, they will ______ your gas.A. sendB. frustrateC. discourageD. disconnect16. All of my efforts to ______ peace failed at last.A. reserveB. conserveC. persistD. preserve17. The laws to be made have to ______ to various special interest groups.A. leadB. caterC. satisfyD. serve18. Four weeks ______ for making the necessary preparations.A. has allowedB. allowedC. were allowedD. was allowed19. ______ in my present work, I would be quite willing to do what you ask me to.A. Were I not engagedB. I were not engagedC. Engaged I were notD. Were not I engaged20. Its ______ on you to advise your students before they leave school.A. obligedB. incumbentC. satisfactoryD. specific二、完形填空(本大题共10小题，每小题1分，共10分)从选项中选择一个最适合短文的选项，并将答题纸的相应代码涂黑。
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电子商务英语试卷
一、词汇和语法(本大题共20小题，每小题1分，共20分)
根据句子的意思选择一个正确的答案，并将答题纸的相应代码涂黑。
错涂、多涂或未涂均无分。
1. Tom has lived in London and Manchester, but he doesn t like ______ city very much.
A. either
B. both
C. neither
D. every
2. It is proved that this substance reacts ______ as fast as the other one.
A. one-tenths
B. first-ten
C. one-ten
D. one-tenth
3. ______ were naturally a musical family, all of whom were excellent pianists.
A. A Shaw
B. The Shaws
C. The Shaw
D. Shaws
4. Nothing can ______ being unkind to small children.
A. adjust
B. reason
C. justify
D. reassure
5. English ______ all over the world as a universal language.
A. is teaching
B. is taught
C. teaches
D. teaching
6. A new type of computer is going to ______ next year.
A. turn out
B. be turned out
C. have turned out
D. turned out
7. They are ______ a mass production movement to meet so many foreign orders.
A. firing
B. launching
C. introducing
D. presenting
8. When we got to the theatre, the play hadn t started yet, so we ______.
A. needn t hurry
B. didn t need to hurry
C. needn t to hurry
D. needn t have hurried
9. You have never met each other before, ______?
A. have you
B. haven t you
C. do you
D. don t you
10. Frequent cultural exchanges will certainly help ______ friendly relation between our two universities.
A. feed
B. support
C. foster
D. tend
11. We wouldn t lose courage even if we ______ again.
A. were to fail
B. would fail
C. fail
D. have failed
12. It is most important that one of the brakes on your bicycle ______ properly.
A. will work
B. has worked
C. works
D. work
13. These factories are ______ to the foreign trade company.
A. subsidiary
B. coordinate
C. substantial
D. substantive
14. Let s sing together, ______ ?
A. will you
B. shall we
C. won t you
D. shan t we
15. If you don t pay your bill, they will ______ your gas.
A. send
B. frustrate
C. discourage
D. disconnect
16. All of my efforts to ______ peace failed at last.
A. reserve
B. conserve
C. persist
D. preserve
17. The laws to be made have to ______ to various special interest groups.
A. lead
B. cater
C. satisfy
D. serve
18. Four weeks ______ for making the necessary preparations.
A. has allowed
B. allowed
C. were allowed
D. was allowed
19. ______ in my present work, I would be quite willing to do what you ask me to.
A. Were I not engaged
B. I were not engaged
C. Engaged I were not
D. Were not I engaged
20. It s ______ on you to advise your students before they leave school.
A. obliged
B. incumbent
C. satisfactory
D. specific
二、完形填空(本大题共10小题，每小题1分，共10分)
从选项中选择一个最适合短文的选项，并将答题纸的相应代码涂黑。
错涂、多涂或未涂均无分。
One project to overcome the limitations of the 21 search engines is the EuroSearch project. EuroSearch is a 22 of national search engines which gives much better results and is more
23 to the challenges of the multilingual and multicultural global Internet. The 24 members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a 25 to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the 26 languages.
Every national site that is part of the federation remains in the country of 27 and is maintained by a native speaker who will 28 that the search works in their own language. At the same time, the EuroSearch framework tries to remain 29 to other countries and services who would like to become part of the 30 .
21. A. living B. existing C. popular D. various
22. A. federal B. federation C. alliance D. union
23. A. ready B. restricted C. reactive D. suited
24. A. current B. founding C. powerful D. majority
25. A. inquiry B. investigation C. query D. trouble
26. A. different B. other C. another D. mutual
27. A. origin B. membership C. peace D. development
28. A. protect B. maintain C. ensure D. emphasize
29. A. open B. secret C. promising D. neutral
30. A. original B. power C. initiative D. organization。