电子商务英语 E-Commerce English PPT 课件
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商务英语课程课件Unit15_E-Commerce
◆ Warm-up Practice
◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions about what we are going to learn in this unit.
1）What abound on the Internet ? Good deals, convenience, and choice abound on the Internet. 2) Why do you use a browser that should comply with industry security standards? Because these standards scramble the purchase information you send over the Internet, helping to secure your transaction. 3) If you are not familiar with a company selling online, what should you do? You should ask for a paper catalog or brochure to get a better idea of their merchandise and services. Also, determine the company’s refund and return policies before you place your order. 4) What is suggested in establishing a password? Be creative and never give it to anyone. Avoid using a telephone number, birth date or a portion of your Social Security number. Instead, use a combination of numbers, letters and symbols. 5) What should you do after you place your order online? You should print a copy of your purchase order and confirmation number for your records after you place your order. 6) Before you sign up for the service of paying bills and checking your account status online, what should you do? You should evaluate how the company secures your financial and personal information.
电子商务英语概述ppt课件
online marketingtest transformation in business practice today is the emergence of the Internet and the World-Wide-Web interface. It has become a powerful medium for commerce and business transactions of all kinds. The terms e-business and e-commerce are sometimes used interchangeably, but the common difference is that ecommerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Web. The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business. The most powerful implementations of ebusiness enable a complete restructuring of business models.
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Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-toconsumer, business-to-business, business-to-processes, consumer-to-consumer, and business-to-government. The three categories that are most commonly used are:
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Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-toconsumer, business-to-business, business-to-processes, consumer-to-consumer, and business-to-government. The three categories that are most commonly used are:
电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
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E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
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起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
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B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
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B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务英语课件 ppt
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B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
电子商务Electronic Commerce(共10张PPT)
SET網路流程
Payment Gateway (付款轉接站) http://www. hEtltepc:t/r/wonwicw.Wallet (電子錢包) E例le:亞ctr馬on遜ic向W出al版let社(電進子書錢包) htwtt/p~:c//nwywawng. /e_Commerce/ Bht2tpC:(//Bwuwswin.ess to Customer) Bht2tpB:(/B/wuwswin.ess to Business) tVwIS/~Acn&yaMnags/ete_rCCoamrdm提er出ce/ B2BC(Business to BCuussitnoemsesr)) BS2SCL(SBeucsuinresSsotockCeutssLtoamyer )) B2B(Business to Business) hStStpL:(/S/wewcwur.e Sockets Layer ) http://master.
參考資料
• .tw/~cnyang/e_Co mmerce/
• .tw/~m8756004/mispaper/e-comerce.htm
電子商務的類型
• B2B(Business to Business)
– 例:亞馬遜向出版社進書
• B2C(Business to Customer)
– 例:年代買球票
• C2C(Customer to Customer)
– 例:奇摩拍賣
電子商務的特點
• 減低交易成本 • 市場大 • 廣告
– Pull Push
• 安全性
解決之道!!
• SSL(Secure Sockets Layer )
– Netscape提出 – 防止網路封包被擷取
电子商务PPT课件
途径已多样化。除规模经济 外，还有差异经济、范围经 济、成长经济、实效经济等
经济衰退与经济高涨交替更迭 信息业和信息化带来了传统 工业经济的周期性波动
10.对通货膨胀与 事业率的影响
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存在菲利普斯曲线（通货膨胀与 90年代美国出现了在经济高
失业率此消彼长）
增长中低失业率和低通货膨
胀并存的新经济现象，证明
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中国电子商务发展史
Version 4.稳定期
Version 5.成熟期
2000-2009年，电子 商务逐渐以从传统 产业B2B为主体，标 志着电子商务已经 进入可持续性发展 的稳定期。
3G的蓬勃发展促 使全网全程的电 子商务V5时代成 型。
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分类情况
• B2B、B2C、C2C、B2M、M2C（即BMC ）、B2A（即B2G）、C2A（即C2G）、SNSEC(社交电子商务)、ABC模式等11类电子商务模式
反对竞争，主张垄断
提倡竞争与创新，垄断与竞 争交替出现
使用现代化的生产流水线，生产 采用电子通讯网络技术，生 标准化、规范化的有形实体产品 产数字产品。这种产品，固
定成本很高，但复制成本却 很低。可以根据客户的偏好 ，进行个性化、差异化生产
信息不对称产生委托——代理关 信息不对称的状况有改善 系
基本途径：规模经济
• 其对社会的影响，不亚于蒸汽机的发明给整个社会带来的影响。
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传统经济与网络经济的对比
传统经济
网络经济
1.定价依据 2.成本差别
价格=成本+利润+税收 对客户一视同仁，不搞价格 歧视
生产费用特别高
主要以需求方的规模来定价，采取 差别化定价或个性化定价，当市场 规模相当小时，则免费或低价。对 客户实行价格歧视
E—commerce 基础讲义 PPTppt课件
• EC is defined through these perspectives
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
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Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
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Overview of Electronic Commerce
Learning Objectives
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
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Electronic Commerce: Definitions and Concepts
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Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
3
Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
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Overview of Electronic Commerce
Learning Objectives
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
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Electronic Commerce: Definitions and Concepts
9
Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
Unit 16Electronic Commerce《外贸英语函电》PPT课件
provides access to an online global marketplace which operates on a
24 hour basis，with millions of customers and thousands of products
and services.It also provides companies with new，more cost effective
Unit 16
Electronic
Commerce
Text
A
The term electronic commerce is heard frequently in modern
society.It is one of the most common business terms in use
as we embark on the 21st century.So what exactly is Ecommerce? It tends to mean different things to different
to place an order along with delivery and payment details directly into the
merchants inventory system.The wine is then dispatched from the supplier's
warehouse and in theory is delivered to the consumer without delay.
information.The intranet is usually accessed through the
24 hour basis，with millions of customers and thousands of products
and services.It also provides companies with new，more cost effective
Unit 16
Electronic
Commerce
Text
A
The term electronic commerce is heard frequently in modern
society.It is one of the most common business terms in use
as we embark on the 21st century.So what exactly is Ecommerce? It tends to mean different things to different
to place an order along with delivery and payment details directly into the
merchants inventory system.The wine is then dispatched from the supplier's
warehouse and in theory is delivered to the consumer without delay.
information.The intranet is usually accessed through the
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Text Analysis
The “glue” that hold the Web together is called hypertext and hyperlink. This feature allows Web pages to be linked so you can easily jump between them. On the Web, you navigate through pages of information based on what interests you at that particular moment, commonly known as browsing the Net. (译文)
academic interest 学术兴趣
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Word Study
revolutionize vt. 使……发生剧变
Television has revolutionized news coverage. 电视使新闻覆盖面发生了剧变。
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Text Analysis
Differences between the Internet and the World Wide Web Many people use the terms Internet and World Wide Web interchangeably, but in fact the two terms are not synonymous. The World Wide Web uses the HTTP [7] protocol, one of the languages spoken over the Internet, to transmit data. (译文) The Web is just one of the ways that information can be disseminated over the Internet. The Internet, not the Web, is also used for e-mail [8] , FTP [9] , newsgroup [10] and IM [11] . So the Web is just a portion of the Internet, albeit a large portion. The two terms should not be confused.
Unit 1 The Internet
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Warm-up Background Information Word Study &Text Analysis The Key to Exercises
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Warm-up:
Discuss the following questions with your classmates
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Text Analysis
The Internet and the World Wide Web
The Internet The Internet is an open interconnection of networks that enables connected computers to communicate directly. (译文)
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Text Analysis
The Internet has had a relatively brief, but explosive history so far.(译文) It grew out of an experiment begun in the 1960s by the US Department of Defense (DOD) [1]. The DOD created a computer network, which linked U.S. scientific and academic researchers. That network was ARPANET [2] , the forerunner of today’s Internet.
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The Key to Exercises: Translation 2
2. (1) be based on a common addressing system
(2) a way of accessing information over the Internet (3) enter the address or URL of the Web site (4) send the data over the Internet (5) be used for e-mail, FTP, newsgroup and IM
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The Key to Exercises: Vocabulary
A2 B3 C7 D1 E4 F5 G6
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The Key to Exercises: Translation 1
1. (1) 迄今为止，互联网的历史相对较短，但发展速度 非常快。 (2) 它使得计算机和通信世界发生了前所未有的革命 性的变化。 (3) 互联网支持个人和组织间的全球合作、信息共享、 网络革新并使商业交易更加快速。 (4) 通过显示文本、图形、动画、声音、视频等，万 维网使人们拥有丰富多彩的通信方式。 (5) 万维网使用HTTP协议传输数据，而HTTP协议只 是互联网上使用协议的一种。
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Text Analysis
How does the Web work? Let’s say you want to pay a visit to the Palace Museum [5] Web site. First you enter the address or URL [6] of the Web site in your Web browser. Then your browser requests the Web page from the Web server that hosts the Palace Museum Web site. (译文) The Web server sends the data over the Internet to your computer. Your browser interprets the data, displaying it on your computer screen.
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Word Study
explosive adj. 激增的，迅速扩大的
an explosive increase 急剧增加
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Word Study
academic adj. 学术的，理论的
an academic degree 学位
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The Key to Exercises: Reading Material
1.B 2.A 3.C 4.A 5.D
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Word Study
relatively adv. 相对地，相关地
Relatively speaking, it's a fine day today. 相对来说，今天天气很好。 She walks relatively fast for a child of three. 她作为三岁的孩子走得还比较快。
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Text Analysis
The World Wide Web The World Wide Web [4], or simply Web, is a way of accessing information over the Internet. Once you spend time on the Web, you will feel there is no limit to what you can discover. The Web allows rich and diverse communication by displaying text, graphics, animation, sound and video. (译文)
(1)The Internet is an open interconnection of networks that enables connected computers to communicate directly. (2) The World Wide Web, or simply Web, is a way of accessing information over the Internet. (3) The World Wide Web uses the HTTP protocol, one of the languages spoken over the Internet, to transmit data. The Web is just one of the ways that information can be disseminated over the Internet. The Internet, not the Web, is also used for e-mail, FTP, newsgroup and IM.
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