汽车服务与营销英语
汽车服务与营销英语服务英语ppt
Description: V8, , 318 CID Rebuilt Engine Part Number: MOP-318RLB Engine Size: , 318 CID Engine Type: V8 Fuel Type: Gasoline Fuel Delivery: Fuel Injection
Unit 1
Task 3 Complete the followiБайду номын сангаасg conversation by filling in the blanks.
Customer: Wow, what a wonderful car! taking this car out for a drive (开这台车试驾)? Salesman: How about ___________________________ Customer: Ok. I would enjoy driving this car. Salesman: Have you got your Driver's License? Customer: Yes, __________________ (当然了). of course Salesman: Great! Please fasten your seatbelt, and we'll show you the way. drive down the highway Customer: I want to _________________________ (在公路上开车). Salesman: Take a left at the next signal to enter the freeway. Customer: This car has a nice smooth ride. Salesman: _________________________ Wish you to love this car (希望您喜欢这部车).
车载客户审核英语词汇
车载客户审核英语词汇 1. Vehicle Technical Terms:Engine: 发动机。
Transmission: 变速器。
Suspension: 悬挂系统。
Brakes: 刹车。
Steering: 转向。
Tires: 轮胎。
Battery: 电池。
Exhaust system: 排气系统。
2. Customer Service Terms:Customer satisfaction: 客户满意度。
Complaint handling: 投诉处理。
Service quality: 服务质量。
Warranty: 保修。
Recall: 召回。
Maintenance: 维护保养。
Repair: 维修。
3. Sales and Marketing Terms:Customer relationship management (CRM): 客户关系管理。
Lead generation: 潜在客户生成。
Sales funnel: 销售漏斗。
Brand loyalty: 品牌忠诚度。
Market segmentation: 市场细分。
Competitive analysis: 竞争分析。
Promotional offer: 促销优惠。
以上是一些与车载客户审核相关的英语词汇。
这些词汇涵盖了从车辆技术到客户服务和销售营销的各个方面。
在车载客户审核中，了解和熟悉这些词汇对于有效沟通和业务运营至关重要。
希望这些词汇能够帮助你更好地理解车载客户审核的英语词汇。
汽车专业英语-销售与售后服务
Related Links
您看这辆怎么样? How about this one? What do you think of this one?
How do you like this one?
5.3 Negotiation of Price 价格讨论
Teaching objective 分项目目标ຫໍສະໝຸດ Related Links
您和顾客说的第一句话可以是:
Can I help you? May I help you? What can I do for you? Can I help you find anything ? Are you being helped? Is anyone helping you? Do you need a hand finding something? Have you been taken care of ?
The unit aims to enable students to : Learn to talk about ways of negotiating the price; Keep a conversation going with customers; and Learn some useful words and expressions
The method of approach 分项目目标
Discussing, listening, reading, presenting and role-playing by the students; Explanation and demonstration by the teachers; After-class research and practice by the students.
汽车专业英语unit 9 Automobile Sales
Works in groups. 1. Read and fill in the blanks with the following words.
suggestion appearance service deal with
2. Listen again and match column A with column B
Listening and Speaking
3. Pair work. If you are working in the sales department ,what can you do when you meet the following customers. Customer A: Mr. Wang is a boss in a big company. Customer B: Ms. Liu has a big family such as a little child and old man.
Listening and Speaking
Listen and learn the words and expressions in the box.
have a look at workshop and so on salesman be interested in
Relaxing
当你微笑 当你微笑，我也微笑，我们一言为定。 我不会从你身边走过并且不看着你的双眼，不会给你任何回应。 相反，我们互相走过时会对对方说：“你好〞。 不是我们的语言，因为它们是不一样的；而是用我们的脸。 我遇到你，我从你的眼睛中看到美好，你心中拥有热情，还有从你的笑容中听到你说“你好〞。 这是我们第一次建立关系，第一次相互欣赏。 就是这么简单，一切从这一刻开始。 因为我知道你会微笑，我会微笑，其余一切都会很容易。
4s店英文专业术语
4s店英文专业术语4S店是指集销售（Sales）、配件（Spare parts）、售后服务（Service）和厂家认证（Survey）于一身的综合性汽车销售和服务机构。
在这篇文章中，我们将介绍4S店中常见的英文专业术语。
一、销售（Sales）1. Customer: 顾客2. Prospect: 潜在客户3. Salesperson: 销售员4. Sales manager: 销售经理5. Sales target: 销售目标6. Sales quota: 销售配额7. Sales volume: 销售量8. Sales forecast: 销售预测9. Sales contract: 销售合同10. Sales promotion: 销售促销11. Product demonstration: 产品展示12. Test drive: 试驾13. Price negotiation: 价格谈判14. Financing options: 融资选项15. Down payment: 首付款16. Monthly installment: 月付款17. Trade-in: 以旧换新18. Invoice: 发票19. Warranty: 保修二、配件（Spare parts）1. Spare parts department: 零配件部门2. Parts catalog: 配件目录3. Parts number: 配件编号4. OEM (Original Equipment Manufacturer): 原厂配件5. Aftermarket parts: 售后市场配件6. Genuine parts: 真品配件7. Compatible parts: 兼容配件8. Quality control: 质量控制9. Inventory management: 库存管理10. Order lead time: 订单交货时间11. Backorder: 补货12. Return policy: 退货政策13. Parts warranty: 零配件保修三、售后服务（Service）1. Service department: 售后服务部门2. Service advisor: 售后顾问3. Technician: 技师4. Maintenance: 保养5. Repair: 维修6. Diagnostic test: 诊断测试7. Service package: 服务套餐8. Service appointment: 服务预约9. Warranty claim: 保修索赔10. Recall: 召回11. Regular maintenance: 定期保养12. Oil change: 换油13. Tire rotation: 轮胎轮换14. Battery replacement: 电池更换15. Brake inspection: 刹车检查16. Engine tune-up: 发动机调整17. Service contract: 服务合同18. Customer satisfaction survey: 客户满意度调查四、厂家认证（Survey）1. Factory certification: 厂家认证2. Factory-trained technicians: 厂家培训的技师3. Authorized service center: 授权服务中心4. Brand licensing: 品牌授权5. Certification standards: 认证标准6. Inspection process: 检查流程7. Audit: 审计8. Compliance: 遵从性9. Quality assurance: 质量保证10. Warranty coverage: 保修范围11. Service quality evaluation: 服务质量评估这些专业术语可以帮助您更好地了解4S店的销售、售后服务和配件部门的相关工作和流程。
4s店英文专业术语
4s店英文专业术语
4S店是指销售、维修、保养和配件销售的综合汽车服务店。
以下是一些与4S店相关的英文专业术语：
1. 4S dealership - 4S汽车经销商
2. Sales department - 销售部门
3. Service department - 维修部门
4. Spare parts department - 配件部门
5. After-sales service - 售后服务
6. Vehicle maintenance - 车辆保养
7. Vehicle repair - 车辆维修
8. Diagnostic test - 诊断测试
9. Warranty claim - 保修索赔
10. Customer satisfaction survey - 客户满意度调查
11. Sales representative - 销售代表
12. Service advisor - 维修顾问
13. Parts manager - 配件经理
14. Vehicle inspection - 车辆检查
15. Test drive - 试驾
16. Car wash and detailing - 洗车和美容
17. Finance and insurance - 融资和保险
18. Trade-in - 以旧换新
19. Extended warranty - 延长保修
20. Loaner car - 代步车
这些术语可以帮助您更好地了解和沟通4S店的相关业务。
汽车技术服务与营销专业
汽车技术服务与营销专业教学计划(Automobile technological service and marketing speciality)(专业代码:580405)(高中三年制)甘肃畜牧工程职业技术学院车辆工程系二〇〇六年六月甘肃畜牧工程职业技术学院汽车技术服务与营销专业教学计划（Automobile Technological service and marketing speciality）（专业代码：580405）根据教育部《关于制订高等职业学校教学计划的原则性意见》和省教育厅《关于制订指导性教学计划的通知》精神，以“面向现代化、面向世界、面向未来”的科学发展观为指导，在吸收和借鉴其它院校成功经验的基础上，积极探索普通高等职业教育特色的教学模式，科学合理地构建高职课程体系，树立现代教育观念，按照有利于学生综合职业技能、全面素质的培养和提高，有利于学生创新精神、创业意识、实践能力的增减和提高的要求，结合社会对汽车技术服务与营销类人才需求情况以及汽车技术服务与营销专业的发展特点，特制订本教学计划。
一、招生对象与学制招生对象：高中毕业生或具有同等学力者学习期限：三年二、培养目标与业务范围（一）培养目标本专业培养热爱祖国，有良好的职业道德和敬业精神，德、智、体、美、劳全面发展的、适应社会主义市场经济发展需求，富有时代开拓精神的、在生产、服务、技术和管理第一线热心从事汽车的营销、服务、维修、应用工作的高级技术人才和高素质的汽车专业营销管理人才。
（二）人才规格1．德育方面：应具有马列主义、毛泽东思想的基本观点，有较高的政治觉悟。
坚持四项基本原则，有理想、有道德、有文化、有纪律，具有为振兴经济和建设社会主义而奉献的精神。
2．智育方面：在高中文化知识的基础上，掌握本专业所必需的基础知识、基本原理和较熟练的专业实践技能，学生毕业时要求掌握的知识和具有的能力为：⑴掌握机械工程的基础理论；⑵掌握汽车原理、构造、运用、营销、服务、维修的基本知识；⑶具有驾驶、维修、改装、检测汽车的初步能力；⑷具有质量、设备、技术、安全、财会方面的管理能力；⑸了解计算机的基础知识，并具有初步操作技能。
汽车营销汽车售后服务中英文对照外文翻译文献
汽车营销汽车售后服务中英文对照外文翻译文献(文档含英文原文和中文翻译)Automotive after-sales serviceAutomotive after-sales service is a means of car marketing which produced early in the automotive industry. As car consumables characteristics, the customer attaches great importance to its maintenance and repair.Automotive after-sales service is an important part of the automobile circulation,which covers the quality assurance of the car after the car sales, claims, repair and maintenance services, auto parts supply, maintenance and technical training,technical advice and guidance, market information feedback series.Manufacturer to establish closer rapport with the customer after-sales service, so as to establish a corporate image, enhance the reputation of the product, to expand the impact of the product, cultivate customer loyalty. After-sales service as a "double-edged sword, good after-sales service support and promote product sales, marketing, brand and reputation play a strong role; poor after-sales service can also make the product unmarketable, brand reputation down and can even make brand discredited.Therefore, only after-sales service to improve the automotive products, auto 4S shop attentive service to moving customers, improve customer satisfaction, in order to win the market. This indicates that the car service in the whole process of automotive marketing, there is a special "mission" for to procure automotive products and services into the market to play an active role.Therefore, the automotive aftermarket has far-reaching significance and prospects for the prosperity of themarket.4S shop is a car service, including vehicle sales, parts, service, information feedback, 4S four feature set in one of the car service companies, S is actually four prefix abbreviation of the English words. Although China's auto industry from the history behind the developed countries, but the evolution of the service model can be said is basically the same way, but also the abbreviation of the foreign auto industry 100 2 years of history. The construction of the 4S shop, foreign auto supply store and some do not the China Construction Luxury and hardware facilities grade is not high, the size of the investment does not necessarily larger than domestic car shop, but the level of foreign car shop management services, software construction, but can be described as first-class, more nuanced, and will definitely not happen only to look at the appearance, is not allowed to enter the compartment to see things, even some auto shop has its own proving ground, customers can freely choose and test. Repair services of motor vehicles is a major part of the benefit in the automotive aftermarket repair shop is obviously important.Between foreign manufacturers, they have established a close relationship of production and marketing, has a beautiful shopping environment, brand awareness and clear advantages, but also a lot of manufacturers to follow suit.Brand stores in the United States is the United States the most important automotive aftermarket mode, whichrise in the United States is not long, but rapid development in the last 20 years. Chain initiator is not a vehicle manufacturing plant, but set position in the automotive aftermarket auto parts supply, maintenance, fast curing of an integrated service provider.At present, the company has nearly 20 U.S. more than more than 500 chain stores of spare parts. This model integrates the resources of the various brands of Auto Parts and Accessories, breaking the vertical monopoly, on the basis of price transparency, vehicle maintenance, repair, beauty and spare parts supply one-stop service, the owner can be a one-stop solution to the problem. In the same brand of chain system, each branch uses the same store design, service marks, personnel training, and service standards in the management, the same price of services, unified management rules, unified technical support, unified logistics and distribution system, not only can effectively reduce operating costs, but also improve the overall brand image.Brand chain initiator is not the OEM, 3 but the car service business service providers, the main business of the brand chain including supply of auto parts, car repair, fast curing, and every brand chain branches not only numerous but also widely distributed, according to statistics the United States more than 20 spare parts company has more than 500 stores, more than 70% of the auto parts market spare parts by brand stores, brand stores can sell more than one brand of car parts resources and price transparency, and that the integration of variousbrands of cars resources, played the economies of scale, and convenient to the customer, which has suffered an unprecedented favor.4S stores will generally take a brand in an area designed and built in accordance with uniform inside and outside the shop, a huge investment.4S shop is a very large investment market analysis, in Beijing, 4S shop hardware investment is usually about $ 15 million in sales between 5 million to 10 million of liquidity.Some sales of economy cars 4S shop is a relatively small investment, but it also needs about 800 million.Such a huge investment did not stop the enthusiasm of the people, whether you are a 4S dealer which car manufacturers in the country, usually a collection of environment. Tianjin Toyota dealer about 40 or so, but there are more than more than 400 dealers to submit applications Tianjin Toyota.This is mainly because it is more profitable car sales, if you choose a good car manufacturer, may be it will recover the investment within two years. Authorities believe that almost every major car manufacturers are concerned with the manufacturer's brand and product competitiveness.In other words, the car manufacturers not only to choose a products, brand awareness and potential for the development of enterprises, as well as the speed of introduction of new models these are the very elements can not be ignored. Shanghai General Motors dealers and car sales say, they chose the agent of Shanghai General Motors, because Universal is the largest distributor of Chinese investment,technology 4 research and development work. Many dealers say, "as long as the product of your choice is correct, then waiting for the money on the line." A proxy seven or eight car brand CEO said, can not make money, the key is depends on your agent what brand of car, whether the car is popular models. Best-selling Honda, for example, if you do not increase, selling a Honda car in Beijing for $ 15,000, but the reality is that Honda cars in short supply, increase sales is very common, and some because no invoice fare, do not pay taxes , dealers earn more profits.In Beijing, Honda 4S shop profits last year's net profit of at least $ 400 million. Of course, not all the dealers can get tense car type, they are in what ways to make money. Agent jetta car dealer said: "Now the sale of the vehicle does not make money, Sell a car dealer would have died. Most of the articles have been added in the sale of the vehicle. Say" article "refers to manufacturer rebates, insurance costs, interior decoration and maintenance 4S shop location determines the right decision by car manufacturers, because the planning and layout of the factory, the 4S shop location is not very good, most of the car users are also times to buy a car, they tend to be a taxi or bus, they tend to choose convenient place, 4S shop business for their own survival, often using very flexible operational mechanism. The general practice is to apply for a booth in the Asian Games Village Automobile Exchange Market car market in Beijing or northern or find partners in these areas, so that the company's businessexpansion.Of course, there are many of 4S shop dealers rent an office phone consultation service or services to sell more cars in the automotive market, compared to the 4S shop, car and more popular in the market.At this stage, the average consumer can also buy economy cars, car brand and not the main factors they buy, they are most sensitive to price changes in the price of the same grade they are most interested, if car prices slightly low, sales will rise.Automotive marketing services are divided into three 5 parts: pre-service, sales service and after-sales service.With the advances in automotive technology and the rapid development of science and technology, automotive products into the home, and as a means of transport, gradually entering China.Domestic after-sales service more and more people's attention, the emergence of the car service is due to market competition, and also a means of automotive marketing. The rapid development of China's automobile industry, car ownership has increased significantly, reaching more than 8500 million cars in the automobile industry occupies an important position. China's huge car ownership and fast car sales growth, the development of the automotive service industry provides a huge room for growth.Traditional car sales services, is also subject to international popular "four in one" sales and service shop (also known as "4S shop") impact.Car manufacturers and dealers deeply realize that only through rigorous, perfect, thoughtful, quality of service, cultivate a high level of customersatisfaction, a good and stable customer relationship, to grappling win in the increasingly intense market place.Increasing competition in the automotive market, car manufacturers focus on profit growth in the after-sales service, the pros and cons of the quality of after-sales service has become a key differentiator for automotive manufacturers in the incentive market competition aspects.As a bridge connected to the car production and consumption markets - auto 4S shops, however, the service sectors also there is a lack of personnel, poor service concept, craftsmen low technical level, has seriously restricted the 4S shop or even the entire automobile industry.Therefore, the establishment of an effective car 4S shop after-sales service evaluation system will help to promote automobile 4S shops or even the entire automotive industry to flourish.4S shop can not provide customers with personalized service to meet customer needs, and not enough emphasis on customer care, in the face of complaints, 6 answer can not be given customer satisfaction, and service personnel with low skills and lack of integrity in the 4S shop.To solve these problems, this paper proposes the establishment of industry standards, improve laws and regulations to strengthen skills training for maintenance personnel, to design an effective performance appraisal system, and regulate the standards of service price, after-sales service industry chain extension, the timely processing of complaints from owners, strengthen 4S shop owners between emotional interactionmeasures. Automotive aftermarket service area, the automotive service chain management and enterprise management chain has become a development trend of automotive after-market services, is a big market, competing parties are sure to become an important position in the future.Four external services, especially because of its strong financial support and advanced management concepts will generate a considerable impact on the domestic service market.For example, the car rental industry will eventually go to the chain operation.Chains, competitiveness and visibility in well-known international leasing companies have thousands of high development and growth of domestic enterprises, sand together to form a pagoda, the process is essential.Borrow abroad experience, the car rental business will be gradually formed enterprise.The car rental industry is a strange phenomenon in the country, to holiday car rental rent a car, usually do not are in the minority. In this case of the leasing industry in Europe and the United States are precisely the opposite foreign experience has shown that, for automobile manufacturers in terms of the essence of the car rental car ownership and use a separate form of trade, car sales means effective extension For in terms of the domestic automobile manufacturers, recognizing that this is especially important. After China's accession to the WTO, the automotive industry has suffered an unprecedented impact and influence.This impact and influence not only the financial impact from 7 foreign automanufacturers, brand impact, impact of technology, quality impact will be reflected in the negative impact of domestic car sales market.At this point, China's auto consumption market increasingly need a way to adapt to this consumer psychology needs new form of automobile consumption, car rental is undoubtedly the best choice. In other words, the car rental industry in 2023 even longer period of time in the future, will become a "bottleneck" in the most effective way to break through China's auto production and market demand, for the following reasons: Car rental automobile manufacturers provide society with products, value in use, one of the most convenient channel; finance leases role is to alleviate the problem of insufficient demand and purchasing power, the potential consumer into real consumption; kind of lease role is to provide new options for the domestic automotive consumers, stimulate and expand the automobile consumption; car rental help to help automobile manufacturers to establish customer loyalty on the company's automotive brands.Automobile manufacturers continue to receive car rental consumers the most timely and direct market information, to improve the competitiveness of their products.In foreign countries, the majority of automotive aftermarket chain operation, bringing profit higher than the profit of vehicle sales. Both experienced overseas and the development of the domestic chain management is the inevitable development of the road car service operators.State-of-the-art car service concept "seven support third repair" is the generally accepted concept of car service in the United States, because of the United States, a country on wheels, it is the prevalence of maintenance than maintenance more important automobile consumer attitudes, which determines the dominance of the automobile aftermarket warranty business, car sales in the United States is the franchise, and after-sales service can be relatively independent. Due to the rapid 8 increase of the scientific and technological content of the car, required maintenance equipment rose water boats, small professional repair shop (2 - 4) due to less income and maintenance technology is not mature enough and are gradually incorporated into the large repair shop (over 25) or integrated with each other, the most important car warranty enterprises are concentrated in automobile production factory authorized warranty station, separate factory warranty, after-sales service departments of authorized dealers, professional repair shop, brand stores warranty Ministry. The current separation of many manufacturers in the United States after-sales service and vehicle sales car service become more and more specialized.Car service brand building more and more important for the car service enterprises, brand-effectiveness of the after-sales service will be unprecedented attention and enhance attention to after-sales service brand to brand driven service network construction has become essential.Withthe wave of car service market set off franchising, chain business brand will be the future of automotive after-sales service to create objects.Car service must be done specialization, standardization, standardization, high technical content services in order to adapt to market development, and make their own characteristics and perfect after-sales service network is the inevitable trend of the development of automotive service market.汽车售后服务汽车售后服务本是汽车营销的一种手段，产生于汽车工业初期。
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汽车服务与营销英语Unit 1Introduction to Automobiles
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 2How to Become a Salesman
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 3Introduction to Car Dealer & Service Manager Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 4Introduction to Sales Training Part Ⅰ. Practical Reading Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening Speaking
Listening
Part Ⅴ. Translation
Part ⅥCareer Salon
Unit 5Introduction to Auto Insurance
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening Speaking
Listening
Part Ⅴ. Translation
Part ⅥCareer Salon
Unit 6Introduction to Automobile Estimate Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening Speaking
Listening
Part Ⅴ. Translation
Part ⅥCareer Salon
Unit 7Automobile Maintenance and Repair Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Lisenting Speaking
Listening
Part Ⅴ. Translation
Part ⅥCareer Salon
Unit 8Role and Duty of a Receptionist Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening Speaking
Listening
Part Ⅴ. Translation
Part ⅥCareer Salon
附录1Glossary
附录2Phrases and Expressions
附录3课文译文及翻译答案。