Using Social Media to Optimize Your Email Marketing and Beyond
社交媒体改变了我们的沟通英语作文
社交媒体改变了我们的沟通英语作文Social media has undoubtedly revolutionized the way we communicate. With the rise of platforms such as Facebook, Twitter, and Instagram, we are now able to connect with others from all around the world, share our thoughts and experiences, and stay updated on current events. However, has this shift in communication brought about positive or negative changes? In this essay, I will explore the impactof social media on our communication.英文回答，Social media has undeniably brought about numerous positive changes in the way we communicate. One of the main advantages is the ability to connect with people from different cultures and backgrounds. Through platforms like Facebook and Instagram, I have been able to makefriends from all over the world and engage in meaningful conversations. This has broadened my horizons and allowedme to gain a deeper understanding of different perspectives. Another benefit of social media is the convenience itoffers in staying connected with others. In the past, it would have been difficult to maintain relationships with friends and family who live far away. However, with the advent of social media, distance is no longer a barrier. I can easily keep in touch with loved ones through messaging apps and video calls, which has greatly enhanced my sense of belonging and strengthened my relationships.Furthermore, social media has provided a platform for self-expression and creativity. Through platforms like YouTube and TikTok, individuals have the opportunity to showcase their talents and share their passions with a wide audience. This has led to the discovery of many talented individuals who may not have had the opportunity to showcase their skills otherwise. Additionally, social media has given a voice to marginalized communities, allowing them to raise awareness about important social issues and advocate for change.中文回答，社交媒体无疑在我们的沟通方式上带来了许多积极的改变。
《The Impact of Social Media on Self-Esteem》高考优秀英语作
《The Impact of Social Media on Self-Esteem》高考优秀英语作文Social media has become an integral part of our lives, providing a platform to connect with friends and family all over the world. However, it has also had a profound impact on our self-esteem.Studies have shown that spending too much time on social media can significantly reduce one’s self-esteem. When people compare themselves to others, they can feel inadequate or unworthy. The focus on physical appearance on social media sites has led many to have unrealistic beauty standards, which can lower their self-confidence. Furthermore, seeing negative comments or rude behavior from other users can lead to low self-esteem.In order to combat the effects of social media on self-esteem, it is important for people to be aware of how their use of social media is impacting their mental health. People should take a break from social media if their self-esteem is affected, and try to limit their use of social media to times when it is necessary. Additionally, it can also be helpful to focus on activities that help to build self-esteem, such as exercising, spending time outdoors, or engaging in creative activities.Overall, social media can be both beneficial and detrimental to our self-esteem. By being mindful of its potential impacts, we can use social media without sacrificing our self-confidence.。
社交媒体求职信英文模板
社交媒体求职信英文模板Subject: Application for Social Media PositionDear Hiring Manager,I am writing to express my interest in the social media position at your company. With a strong background in social media marketing and a passion for creating engaging content, I believe I would be a valuable addition to your team.I have a Bachelor's degree in Marketing and have gained valuable experience working in social media roles for the past three years.In my current position, I am responsible for managing multiple social media accounts, creating content calendars, and analyzing data to optimize engagement. I have successfully increased followers and engagement rates for each account I manage, and I am always looking for new ways to innovate and improve our social media presence.In addition to my professional experience, I am also a skilled writer and content creator. I have experience creating social media posts, blog articles, and email campaigns that effectively communicate brand messaging and engage with the target audience.I am proficient in using social media management tools such as Hootsuite, Buffer, and Sprout Social to schedule posts and track analytics.I am detail-oriented, organized, and able to work efficiently under pressure to meet tight deadlines. I am a team player who collaborates effectively with colleagues across departments tocreate cohesive and effective marketing campaigns. I am also comfortable presenting ideas and data to senior management and am able to adapt to feedback to improve my work.I am particularly excited about the opportunity to work at your company because I admire your brand's unique voice and innovative use of social media. I believe that my skills and experience align well with the values and goals of your company, and I am eager to contribute to your continued success in the digital space.Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm for social media could benefit your team. Please feel free to reach out to me at [email protected] or (555) 555-5555.Sincerely,[Your Name]。
社交媒体改变人们的生活英语作文
社交媒体改变人们的生活英语作文Social Media is Changing Our Lives!Hi there! My name is Emma and I'm 10 years old. I love playing outside, reading books, and spending time with my family and friends. But I also really enjoy using social media! Maybe that sounds a little weird coming from a kid, but it's true. Social media is a huge part of my life and the lives of pretty much all my friends and classmates.I have accounts on platforms like Instagram, TikTok, and SnapChat. My parents have rules about how much time I can spend on them each day, but I always look forward to my "screen time" after school and on weekends. Using social media is just so much fun and lets me connect with my friends in a totally new way.It's crazy to think about, but social media has changed pretty much everything about how we live our lives these days. I can't even imagine what it must have been like for my parents and grandparents growing up without it! Let me tell you about some of the biggest ways I think it has changed things.Making and Keeping FriendsOne of the biggest impacts is on how we make friends and stay connected to the people we care about. In the past, you could really only be friends with the kids at your school or in your neighborhood. Maybe some cousins or other relatives too. But now with social media, I'm friends with kids from all over my city, my state, and even other countries!I can easily message them, watch their videos and pictures, and just keep up with what's going on in their lives in a way that wasn't possible before. Even if I can't see some of my closest friends in person for a while, we can still stay super tight by chatting, playing games, and sending memes back and forth. Social media has made it so much easier to make new friends and keep my important friendships strong no matter what.Staying Entertained and InformedAnother way social media has changed my life is by keeping me entertained and informed about the world in a fun, engaging way. I may be just a kid, but I care about important things like politics, social issues, protecting the environment, and more. Social media allows me to learn about those topics from people around the world while also being entertained by cool videos, jokes, trends, and more.For example, I've learned so much about climate change from activist kids posting informative videos and leading online movements. Or when a major news event happens anywhere in the world, people immediately start posting about it to let everyone know what's going on. It really helps me stayup-to-date and form my own views in a way that wouldn't be possible without social media.At the same time, the greatest stars, athletes, artists, and influencers are all just a follow away on Instagram, TikTok, YouTube, and other platforms. I can watch their latest videos, comedy skits, dance challenges, or whatever they're posting to millions of fans. It's like having a free window into their lives and work which is amazing for someone my age who isn't old enough for concerts, TV shows, or movies with older content yet.Expressing MyselfProbably the biggest way social media has impacted my life though is by giving me an outlet to express myself and share my thoughts, feelings, interests, and personality with the world. When I post a video of me and my friends being silly, share my latest artwork, or write out my views on an important topic, I'm putting a piece of me out there. And when people engage with it through likes, comments, and shares, it makes me feel heard,understood, and validated in a way that didn't used to be possible.My parents say that when they were kids, their choices were pretty much limited to the clothes they wore or how they did their hair if they wanted to outwardly express themselves. But for my generation, we can really put our full creative, authentic selves out into the world through these social media platforms. It has given kids and teens everywhere a powerful voice that is helping to shape societies, cultures, and conversations on every topic you can imagine.Sure, social media can also enable things like online bullying, misinformation, and unhealthy comparisons when taken too far. But for the most part, it's an incredible tool that allows me to explore my identity, build self-confidence, and establish my place in the world. When I think about how socially isolated and limited kids once were, I'm just so grateful for these platforms and applications.Of course, social media is also just a ton of fun too! Creating silly video trends with my friends, getting awesome editing apps to make our posts look cooler, seeing what's going viral each day on TikTok or Instagram - it's a constant source of laughter,bonding, and entertainment. It really helps fill the gap on those long days when I can't see my friends in person either.The DownsidesStill, as great as social media is, it does have some downsides too that I think are important to mention:• Wasting too much time - It can definitely be addicting and make it easy to waste hours just mindlessly scrolling instead of being productive. That's why my parents have to limit my daily usage.• Comparing myself to others - Seeing other kids'perfect-looking lives can make me feel insecure about my own sometimes. But I know a lot of it is fake or exaggerated for likes.• Mean comme nts and bullying - Unfortunately, the anonymity of the internet makes it easy for some people to leave awful, hateful comments on posts. I've had to deal with a bit of that meanness before.• Unrealistic expectations - Some influencers and celebrities promote unrealistic standards of beauty, wealth, body image, etc. It's important for me to remember how edited and filtered a lot of their content is.So while social media is amazing and has positively transformed my life in countless ways, it's not all sunshine and rainbows either. There are real risks and downsides that kids have to learn to navigate. That's why it's so important for parents, teachers, and trusted adults to help guide us in using it responsibly and safely.The Future is OnlineWhether you love it or hate it though, there's no denying that social media is rewriting all the rules and changing every aspect of our world, especially for kids like me growing up in this new age. My childhood looks totally different than what my parents or grandparents experienced.The way I learn about current events, bond with my friends, express myself creatively, pass time, absorb entertainment - it's all shaped by these online platforms and networks now. In many ways, my generation is really the first to truly grow up online and have social media deeply woven into the fabric of our developing lives and personalities.I don't think social media is going away anytime soon either. In fact, it's only going to keep evolving and playing an even bigger role through things like virtual reality, the metaverse, andwhatever new apps and innovations get created next. So we might as well accept it and learn to make the most of it!While the adults are still figuring a lot of this stuff out, us kids are really the pioneers exploring this whole new frontier. We're writing the story as we go of what it looks like to come of age in an era of unprecedented worldwide connection and shifting human experience.I don't know about you, but I find that pretty exciting! Social media may be imperfect, but it's an incredibly powerful tool that is shaping my generation in ways we probably won't fully understand for years to come. All I know is that it has already changed my life and childhood dramatically compared to previous generations. And I'm honestly really eager to see what possibilities and changes still await as I continue growing up in this amazing digital age.Those are just my thoughts as a 10-year-old kid in 2024 though! What has your experience with social media been like? I'd love to hear your perspective, whatever age you are. This is such a huge transformation impacting all of humanity in some way. But it falls on us, the youth, to help lead the way in discovering how to make the most of it.。
The Evolution of Social Media
The Evolution of Social Media Social media has become an integral part of our daily lives, revolutionizing the way we communicate, connect, and share information. Over the years, social media platforms have evolved significantly, adapting to changing user needs and technological advancements. From the early days of platforms like MySpace and Friendster to the dominance of Facebook, Instagram, and Twitter, the evolution of social media has been swift and transformative. One of the key aspects of the evolution of social media is the shift towards mobile devices. With the widespread adoption of smartphones and tablets, social media platforms have had to optimize their user experience for mobile users. This has led to the development of mobile-first design principles, with platforms like Instagram and Snapchat focusing on creating a seamless and intuitive mobile experience. The rise of mobile usage has also influenced the types of content that are popular on social media, with short-form videos and visually appealing images gaining traction. Another significant development in the evolution of social media is the rise of influencer marketing. Influencers, who are individuals with a large following on social media, have become powerful marketing tools for brands looking to reach a wider audience. Influencer collaborations and sponsored content have become common on platformslike Instagram and YouTube, blurring the lines between advertising and organic content. This trend has also led to the professionalization of social media, with influencers and content creators turning their online presence into full-time careers. The evolution of social media has also had a profound impact on how we consume news and information. With the rise of fake news and misinformation,social media platforms have had to implement measures to combat the spread offalse information. Platforms like Facebook and Twitter have introduced fact-checking tools and algorithms to identify and flag misleading content. However,the issue of misinformation on social media remains a complex and ongoing challenge, requiring a multi-faceted approach involving technology, media literacy, and regulation. On a more personal level, social media has changed the way we portray ourselves online. The rise of curated feeds and carefully crafted profiles has led to a culture of comparison and self-censorship. Many users feel pressureto present an idealized version of themselves online, leading to feelings ofinadequacy and low self-esteem. The phenomenon of "FOMO" or fear of missing out has also been exacerbated by social media, with users constantly comparing their lives to others and feeling like they are missing out on experiences. Despite these challenges, social media has also brought about positive changes in society. Social media has given a voice to marginalized communities and allowed for the rapid dissemination of information during times of crisis. Platforms like Twitter have been used to organize protests and movements for social change, highlighting the power of social media as a tool for activism and advocacy. Additionally,social media has connected people from all corners of the globe, fostering cross-cultural understanding and empathy. In conclusion, the evolution of social media has been a complex and multifaceted process, shaping the way we communicate, connect, and interact with the world around us. From the rise of mobile-first design to the influence of influencer marketing, social media has undergone significant changes in a relatively short period of time. While social media has its drawbacks, including issues of misinformation and mental health, it also has the potential to bring about positive change and empower individuals and communities. As social media continues to evolve, it is important for users, platforms, and policymakers to work together to harness its potential for good while mitigating its negative impacts.。
社交媒体策略例子英文作文
社交媒体策略例子英文作文英文：Social media has become an essential part of any marketing strategy. It allows brands to connect with their audience in a more personal and interactive way. However, creating an effective social media strategy can be challenging. Here's an example of a successful social media strategy I have implemented for a client in the beauty industry.Firstly, we identified our target audience, which was primarily women aged 18-35 who were interested in beauty and skincare. We then created a content calendar that focused on providing valuable and informative content related to beauty and skincare. This included tips, tutorials, and product recommendations.We also utilized user-generated content by encouraging our followers to share their own beauty routines and usingtheir content on our page. This not only helped to increase engagement but also made our followers feel valued and appreciated.In addition, we collaborated with influencers in the beauty industry to promote our brand and products. This helped to increase our reach and credibility among ourtarget audience.Finally, we monitored our social media metrics to track our progress and make adjustments to our strategy as needed. This allowed us to continually improve and optimize our social media presence.Overall, this social media strategy helped to increase brand awareness, engagement, and sales for our client inthe beauty industry.中文：社交媒体已成为任何营销策略中必不可少的一部分。
对社交媒体如何改变生活的看法英语作文
对社交媒体如何改变生活的看法英语作文Social media has become an integral part of our daily lives, transforming the way we communicate, interact, and consume information. With the rise of platforms such as Facebook, Instagram, Twitter, and TikTok, our lives have been greatly impacted by the influence of social media. In this essay, I will explore how social media has changed our lives in both positive and negative ways.One of the most obvious ways in which social media has changed our lives is in the way we communicate with others. Platforms like WhatsApp, Messenger, and WeChat have made it easier for us to stay connected with friends and family, no matter where they are in the world. We can share photos, videos, and updates with a simple click of a button, making communication more instantaneous and convenient than ever before.Social media has also changed the way we consume news and information. With the spread of fake news and misinformation, it has become increasingly important tofact-check and verify the information we see online. However, social media platforms have also made it easier for us to access a wide range of perspectives and opinions on different topics,allowing us to broaden our understanding of the world around us.Additionally, social media has had a profound impact on marketing and advertising. Influencers and brands now have a direct line of communication with their target audience, allowing for more personalized and targeted advertising. This has led to a shift in the way companies promote and sell their products, with social media playing a crucial role in shaping consumer behavior and preferences.On the other hand, social media has also had its downsides. The constant need for validation and approval through likes, comments, and shares can lead to feelings of inadequacy and low self-esteem. The pressure to portray a perfect life online can also be damaging to our mental health, as we compare ourselves to others and strive for unattainable standards of beauty and success.Moreover, the rise of cyberbullying and online harassment has become a serious issue on social media platforms. The anonymity of the internet can embolden individuals to engage in harmful behavior, leading to negative consequences for the victims. It is important for social media companies to take astand against online abuse and create safer spaces for their users.In conclusion, social media has undoubtedly changed our lives in numerous ways, both positive and negative. It is important for us to be mindful of the impact that social media has on our mental health, relationships, and society as a whole. By using social media responsibly and critically evaluating the information we see online, we can harness its potential for good and create a more connected and informed world.。
过度使用社交媒体对大学生的影响英语作文
过度使用社交媒体对大学生的影响英语作文Social media has become an integral part of modern life, particularly for university students. While social media platforms offer numerous benefits, such as facilitating communication, sharing information, and fostering social connections, the overuse of these platforms can have significant negative impacts on university students. This essay will examine the detrimental effects of excessive social media usage on university students.One of the primary concerns regarding the overuse of social media among university students is the impact on academic performance. Many students find themselves spending excessive amounts of time scrolling through their social media feeds, engaging in online discussions, or sharing content, often at the expense of their studies. This can lead to a decline in academic performance as students struggle to balance their social media activities with their coursework and other academic responsibilities. The constant temptation to check social media can disrupt concentration, reduce the time dedicated to studying, and hinder the ability to complete assignments and prepare for exams effectively.Moreover, the nature of social media platforms can foster a sense ofcomparison and envy among university students. The carefully curated images and experiences shared by their peers can create a perception of a perfect life, leading students to feel inadequate or dissatisfied with their own circumstances. This can result in a negative impact on mental health, with students experiencing increased levels of stress, anxiety, and depression. The pressure to maintain a constant online presence and to portray a flawless image can also contribute to the development of unhealthy coping mechanisms, such as social media addiction and withdrawal from real-world interactions.Another significant concern regarding the overuse of social media among university students is the potential for cyberbullying and online harassment. Social media platforms can provide a platform for individuals to engage in harmful or abusive behavior towards their peers, leading to feelings of isolation, low self-esteem, and even physical and emotional distress. University students, who are already navigating the challenges of academic life and personal growth, can be particularly vulnerable to the detrimental effects of cyberbullying, which can further exacerbate mental health issues and negatively impact their overall well-being.In addition to the academic and mental health consequences, excessive social media usage can also have physical implications for university students. The sedentary nature of engaging with socialmedia, often while sitting or lying down, can lead to a decrease in physical activity and an increase in sedentary behavior. This can contribute to a range of health problems, including obesity, cardiovascular issues, and musculoskeletal problems. Furthermore, the blue light emitted by electronic devices used for social media can disrupt sleep patterns, leading to fatigue, reduced cognitive function, and potential long-term health consequences.It is essential for university students to strike a balance between the benefits of social media and the potential drawbacks of its overuse. Institutions should provide support and resources to help students develop healthy social media habits, such as time management strategies, digital wellness workshops, and counseling services. Additionally, students themselves should be proactive in setting boundaries, limiting their social media usage, and prioritizing their academic, social, and physical well-being. By addressing the challenges posed by excessive social media usage, university students can maximize the positive aspects of these platforms while mitigating the detrimental effects on their overall well-being and success.。
怎样减少对社交媒体上瘾英语作文
怎样减少对社交媒体上瘾英语作文How to Reduce Addiction to Social MediaIn today's digital age, social media has become an integral part of our daily lives. With the rise of platforms like Facebook, Instagram, Twitter, and Snapchat, we are constantly bombarded with updates, notifications, and distractions. While social media can be a great way to connect with others, share memories, and stay informed, it can also lead to addiction and negative impacts on our mental and emotional well-being. If you find yourself spending too much time on social media and struggling to disconnect, here are some tips on how to reduce your addiction to social media.Set Limits and BoundariesOne of the first steps in reducing your addiction to social media is to set limits and boundaries for yourself. This could include limiting the amount of time you spend on social media each day, setting specific times of day when you allow yourself to check your accounts, or even taking periodic breaks from social media altogether. By establishing clear boundaries, you can regain control over your usage and prevent yourself from mindlessly scrolling through your feeds for hours on end.Turn Off NotificationsAnother way to reduce your addiction to social media is to turn off notifications on your devices. Notifications are a constant source of distraction and can make it difficult to focus on other tasks or activities. By disabling notifications, you can minimize the temptation to constantly check your accounts and respond to alerts, allowing you to be more present in the moment and engage in healthier habits.Engage in Offline ActivitiesInstead of spending all your free time on social media, try engaging in offline activities that bring you joy and fulfillment. This could include exercising, reading a book, spending time outdoors, practicing a hobby, or socializing with friends and family in person. By diversifying your leisure activities and focusing on real-world experiences, you can reduce your dependency on social media and improve your overallwell-being.Practice MindfulnessMindfulness is a powerful tool for reducing addiction to social media and enhancing self-awareness. By practicing mindfulness techniques such as meditation, deep breathing, orjournaling, you can become more conscious of your thoughts, emotions, and behaviors related to social media usage. Mindfulness can help you identify triggers that lead to excessive use of social media and develop healthier coping strategies to manage cravings and urges.Seek SupportIf you are struggling to overcome your addiction to social media, don't hesitate to seek support from friends, family, or a mental health professional. Talking to someone about your challenges and receiving guidance and encouragement can be incredibly beneficial in your journey towards reducing social media addiction. You may also consider joining a support group or online community for individuals who are trying to limit their social media usage.Reflect on Your Values and PrioritiesTake some time to reflect on your values and priorities in life, and consider how social media aligns with your goals and aspirations. Are you using social media to enhance your relationships, pursue your passions, and stay informed, or are you using it as a means of escapism, comparison, or validation? By clarifying your intentions and motivations for using socialmedia, you can make conscious choices that align with your values and support your well-being.In conclusion, reducing addiction to social media requires awareness, intention, and commitment to change. By setting limits and boundaries, turning off notifications, engaging in offline activities, practicing mindfulness, seeking support, and reflecting on your values and priorities, you can take proactive steps towards breaking free from the grip of social media addiction and reclaiming control over your digital habits. Remember, it's okay to unplug, disconnect, and prioritize your mental and emotional health above all else.。
怎样运营新媒体英语作文
怎样运营新媒体英语作文With the rapid development of the Internet and the popularity of social media platforms, new media has become an indispensable part of our daily life. As a result, many individuals and businesses have turned to new media to promote their ideas, products, and services. In this essay, I will discuss how to effectively operate new media to achieve success.First and foremost, it is essential to identify your target audience. Understanding who your audience is and what they are interested in will help you tailor your content to meet their needs and preferences. Conducting market research and analyzing data can provide valuable insights into the demographics, interests, and behaviors of your target audience.Secondly, creating high-quality and engaging content is crucial for attracting and retaining followers. Whether it is informative articles, entertaining videos, or visuallyappealing graphics, your content should be relevant, valuable, and shareable. Consistency in posting content is also important to keep your audience engaged and interested in your brand.Moreover, leveraging different social media platforms can help you reach a wider audience and increase your online presence. Each platform has its unique features and user demographics, so it is important to choose the right platforms that align with your target audience and business goals. Utilizing tools such as hashtags, keywords, and analytics can also help you optimize your content forbetter visibility and engagement.In addition, engaging with your audience is key to building a loyal following and establishing a strong brand presence. Responding to comments, messages, and feedback in a timely and personalized manner shows that you value your audience and are committed to building meaningful relationships with them. Hosting contests, giveaways, and interactive Q&A sessions can also encourage audience participation and foster a sense of community around yourbrand.Furthermore, collaborating with influencers, other brands, and industry experts can help you expand your reach and credibility. Partnering with influencers who have alarge and engaged following can expose your brand to a new audience and generate buzz around your products or services. Cross-promoting with complementary brands can also help you tap into new markets and attract more followers.In conclusion, operating new media requires a strategic approach that involves understanding your audience,creating compelling content, leveraging social media platforms, engaging with your audience, and collaborating with others. By following these guidelines and staying up-to-date with the latest trends and technologies, you can effectively promote your brand and achieve success in the competitive world of new media.。
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Jeanniey Mullen
EVP & CMO, Zinio EVP & CMO, VIV Founder, Email Experience Council
5 Steps to Marketing Success
Customer Reporting and Service Analytics
Can the tide of social media raise all ships?
• Over 50% of retailers expect to invest in social media. (State of Online Retailing 2009) However, social media can still augment email? • 39% of marketers say best practices in social media engage in conversation with your customers (Aberdeen Research, 2009) • 56% of consumers 25-35 respond to marketers’ invitation to produce user-generated content (WPP Worldwide research study, 2008) • Yet only 18% of marketers say that social media can be best deployed to drive brand advocacy or customer referrals (Aberdeen Research, 2009) • Effective direct response marketing still turns on reaching all segments, especially the fastest growing social network segment of 35-65yo (Facebook ad research, 2009)
Marketing Success: The Ultimate Puzzle
• The average marketing campaign utilizes 3 channels or less for outreach Email marketing is used as a single outreach channel over 50% of the time Over 80% of marketers do not believe social networks will impact campaign results significantly
a) YES - I want them to opt in to my email list, even during their registration. • They're here because they're interested in my company, so they will potentially be interested in newsletters or product updates. • And that's one of the ways I can prove this social application is worthwhile for the business. OR.... b) NO - the groundswell is about productive social interactions, not email! • Running an application just as a feeder to the email list is missing the point. • The application is this new marketing, not just a way to get emails.
Identifying Assets/Execution Timeline
Takeaway: • Determining the order of your assets being launch will impact your message
Reporting and Analytics
Social Influencers Unsubscribe or “Spam”
Cross pollinate – build your email file
• • • •
High NTF rates Very low cost for name acquisition Updates to your news feed Check terms and conditions!
Align Your Messaging
•
•
Source: Email Experience Council
Defining your Theme
Takeaways: •Use Email To determine Interesting and unusual relationships •Leverage social as a secondary outreach to increase impact
Moderator: Panelists:
Seismic shift in email marketing
• 67% of retailers expect to invest more in email marketing now. (State of Online Retailing 2009) However is email becoming a victim of its own success? • Average consumer receives 24 messages per day--down from 41 in 2006 (Jupiter Research, 2008) • 75% of adults 18-24 are using social networks at least once per week (recent Pew research study) • 22% of email users are using their social networks INSTEAD of email. (Jupiter Research, 2008) • 39% of e-mail users believe signing up for permission-based e-mail from retailers/banks leads to more unsolicited e-mail (Jupiter Research, 2008)
What social networks do for marketers?
The social shopper of today believes everything they think and do is worth sharing with their friends and relatives. 80% of participants spend at least 4 hours per week communicating with their friends within a social network. Nearly 5 out of 7 participants said they would opt-in to share their social network profile with a brand in order to get a more personal and social shopping experience.
Our Retailer Panelists
Jeanniey Mullen
EVP & CMO Zinio, EVP & CMO VIV & Founder, Email Experience Council
Nick Sheth
Director, Business Development The Gap, Inc.
Leverage Email
Call to action in your email – build your Social “file”
Leverage Email
Call to action in your email – build your Social “file”
Leverage Social Media
- PayParade Social Shopping Study, 2008
Which statement do you agree with?
Josh Bernoff, Forrester Research Director and co-author of Groundswell:
Should you email participants in your social applications?
Best Practices
• Leverage your email file to build your social media “file” • Leverage social media to drive email subs through offers, sweeps, etc • Align your messages and use social media to distribute in an appropriate way • Thinkபைடு நூலகம்cross channel retail – Social Media is cross channel communication
Using Social Media to Optimize Your Email Marketing Program and Beyond