Advertisements can be seen everywhere in modern society

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【必刷题】2024高一英语下册英语广告分析专项专题训练(含答案)

【必刷题】2024高一英语下册英语广告分析专项专题训练(含答案)

【必刷题】2024高一英语下册英语广告分析专项专题训练(含答案)试题部分一、选择题:1. Which of the following is NOT a mon technique used in English advertisements?A. RepetitionB. IronyC. Rhetorical questionsD. Metaphor2. When analyzing an English advertisement, which aspect should you pay attention to first?A. The target audienceB. The product featuresC. The advertisement layoutD. The advertising budget3. What is the purpose of using vivid language in English advertisements?A. To impress the readers with the writer's vocabulary.B. To make the advertisement more persuasive.C. To show off the pany's creativity.D. All of the above.4. Which of the following is a typical feature of English advertisement headlines?A. Using long and plex sentencesB. Using passive voiceC. Being concise and eyecatchingD. Focusing on the production process5. In an English advertisement, what does "call to action" mean?A. A request for customers to make a purchaseB. A description of the product's functionsC. A parison with other productsD. An explanation of the pany's history6. Which of the following is an example of a rational appeal in English advertisements?A. Emotional storiesB. Celebrities endorsementC. Testimonials from satisfied customersD. Humorous content7. What is the main difference between informative and persuasive advertisements?A. Informative advertisements focus on product features, while persuasive advertisements focus on emotional appeal.B. Informative advertisements are longer, while persuasive advertisements are shorter.C. Informative advertisements use more images, while persuasive advertisements use more text.D. Informative advertisements are more expensive, while persuasive advertisements are cheaper.8. In an English advertisement, what is the purpose of using jargon?A. To make the advertisement more accessible to a wider audience.B. To demonstrate the pany's expertise in the industry.C. To confuse the petitors.D. To impress the readers with the pany's knowledge.9. Which of the following is a mon strategy used in English advertisement slogans?A. Using negative wordsB. Using plex grammar structuresC. Being memorable and easy to understandD. Focusing on the pany's financial status10. When analyzing an English advertisement, why is it important to consider the cultural context?A. To understand the target audience betterB. To identify the petitorsC. To evaluate the advertisement's effectivenessD. To predict the pany's future market trends二、判断题:1. English advertisements always use simple and easytounderstand language. ( )2. The use of emotional appeal in English advertisements is less effective than rational appeal. ( )3. A successful English advertisement must have a clear call to action. ( )4. In English advertisements, the use of hyperbole is a mon technique to emphasize product features. ( )5. English advertisements are only effective when they are visually appealing. ( )三、填空题:1. An effective advertisement should be ___________ to capture the audience's attention.2. The primary goal of an advertisement is to ___________ the product or service.3. In English advertising, a ___________ is often used to summarize the key message.4. Advertisements use ___________ to make the product seem more desirable.5. The use of ___________ in advertisements can create a sense of urgency.6. A ___________ in an advertisement is a promise or claim about the product's quality or performance.7. Advertisers often use ___________ to make the product more relatable to the audience.8. The ___________ of an advertisement is the part that tells the audience what to do next.9. Advertisements can be categorized into ___________ and ___________ based on their content.10. The ___________ of an advertisement is the first thing that catches the reader's eye.11. In English advertisements, the ___________ is often more important than the actual content.12. Advertisers use ___________ to make the product seem more appealing to different demographics.13. The ___________ of an advertisement should be clear, concise, and memorable.14. A good advertisement should ___________ the needs and desires of the target audience.15. The ___________ of an advertisement is the visual element that supports the text.16. ___________ can be used in advertisements to evoke emotions and create a connection with the audience.17. An advertisement that focuses on the ___________ of the product is more likely to be informative.18. A ___________ is a type of advertisement that is designed to look like a news article.19. Advertisements often use ___________ to make the product seem more credible.20. The effectiveness of an advertisement can be measured its ___________.四、简答题:1. Explain the difference between a hard sell and a soft sell approach in advertising.2. How does the use of humor in advertisements affect the audience's perception of the product?3. Describe the role of repetition in making an advertisement message more memorable.4. What is a tagline, and why is it important in an advertisement?5. How can an advertisement appeal to the senses to make the product more attractive?6. Discuss the ethical considerations advertisers must take into account when creating an advertisement.7. What is the purpose of a call to action in an advertisement, and give an example.8. How do cultural differences influence theeffectiveness of an advertisement?9. Explain the concept of brand image and how it is established through advertising.10. What are some mon techniques used to make an advertisement visually appealing?本套试题答案如下一、选择题:1. B2. A3. B4. C5. A6. C7. A8. B9. C10. A二、判断题:1. ×2. ×3. √4. √5. ×三、填空题:1. eyecatching2. promote3. slogan4. testimonials5. limitedtime offer6. guarantee7. lifestyle imagery8. call to action9. informative; persuasive10. headline11. design12. stereotypes13. message14. reflect15. imagery16. storytelling17. features18. advertorial19. endorsements20. conversion rate四、简答题:1. A hard sell approach is direct and aggressive, pushing the product with assertive language and a focus on immediate action, while a soft sell approach is more subtle, building a relationship with the audience and focusing on the product's benefits.2. Humor can make the audience more receptive andpositive towards the product, but it must be relevant and not overshadow the message.3. Repetition reinforces the message, making it more likely to be remembered the audience.4. A tagline is a short, memorable phrase that captures the essence of the brand or product. It is important because it helps to differentiate the product and create brand recognition.5. Sensory language can create a vivid image in the audience's mind, making the product more tangible and desirable.6. Advertisers must consider the truthfulness of their claims, the portrayal of people and culture, and the impact on vulnerable groups.7. A call to action encourages the audience to take a specific step, such as "Buy now," "Sign up today," or "Learn more."8. Cultural differences can affect the interpretation of symbols, language, and humor, which can impact the advertisement's effectiveness.9. Brand image is the perception of a brand in the minds of consumers. It is established through consistent messaging, visual elements, and the overall customer experience.10. Techniques include the use of color, imagery, typography, layout, and white space.。

雅思生僻单词

雅思生僻单词

雅思生僻单词1. 单词:Quixotic- 单词用法:可作形容词,用于形容人、想法或计划等。

例如:His quixotic plan to build a castle in the middle of the city was quickly dismissed.- 近义词:Idealistic(理想主义的)、Fanciful(空想的)。

- 短语搭配:quixotic adventure(不切实际的冒险)。

- 双语例句:- I told my friend that his quixotic idea of becoming a famous singer overnight was just like chasing after the moon in the sky. It's so far - fetched!(我告诉我的他想一夜成名成为著名歌手的不切实际的想法就像追逐天空中的月亮一样。

太不靠谱了!)- She has a quixotic view of love, believing that there will be a prince on a white horse coming to take her away. Oh, girl, wake up!(她对爱情有一种不切实际的看法,相信会有一个骑着白马的王子来把她带走。

哦,姑娘,醒醒吧!)2. 单词:Ostentatious- 单词释义:炫耀的,卖弄的,铺张的。

- 单词用法:作形容词,常用来描述人的行为、穿着或事物的外观等,表示故意显示以引起他人注意。

例如:The ostentatious display of wealth at the party made some guests uncomfortable.- 近义词:Showy(炫耀的)、Flashy(浮华的)。

- 短语搭配:ostentatious lifestyle(炫耀性的生活方式)。

广告在我们的生活中无处不在,英语作文

广告在我们的生活中无处不在,英语作文

广告在我们的生活中无处不在,英语作文全文共6篇示例,供读者参考篇1Advertisements are Everywhere!Hi, my name is Johnny and I'm 10 years old. Today I want to tell you all about advertisements because they are simply everywhere in our lives! You can't escape them no matter how hard you try.When I wake up in the morning, the first thing I see is advertisements. My mom puts the TV on to watch the morning news and there are so many commercial breaks showing all kinds of ads. There are ads for toys that look really cool like the new Battlebot X563 which can shoot foam missiles. There are also ads for sugary cereals with cartoon characters and candy. Those make my mouth water!On the way to school, I see even more ads. There are huge billboards along the road advertising restaurants, movies, clothing stores and more. Some of the billboard ads even have flashing lights and videos playing to grab your attention. While riding on the bus, I look out the window at the other cars andtrucks driving by. Every one has a company logo and name plastered on it which is basically like a driving advertisement!At school, you'd think there would be a break from ads but you'd be wrong. Starting from the front hall, there are vending machines with bright, colorful advertising on them. Then my teacher turns on the old TV on the rolling cart to watch an educational video...but first we have to sit through a bunch of commercials and product placements. Even some of the books and games we use have branded characters and toys on them which is really just an advertisement for those products. It's sneaky!During recess and lunch, ads follow me everywhere. My friend brought his gaming tablet and some of the free games are filled with video ads that play every few minutes. You have to watch them in order to earn more lives or power-ups in the game. The school vending machines, scoreboards, and even my banana had a sticker logo on it which is a form of advertising. Crazy, right?After school, I have soccer practice. But first, I have to walk through the barrage of signs, banners, and ads plastered all over the field fences. Brands are advertised everywhere tryingdesperately to get our attention. Video screens blast replays with ad logos embeded. I can't escape!At home in the evening, you'd think I could finally get a break from ads but they follow me there too. Advertisements are all over the internet whenever I try to watch videos or play games online. There are pop-ups, banners, commercials, and brands integrated into the actual games. Even my favorite fun mobile games have video advertisements I have to watch every few minutes in order to earn in-game rewards.TVshows, movies, and regular programming on TV also have product placements throughout where everyday items have brand names deliberately showing. Sometimes they even write advertisements into the shows by having characters directly mention and endorse products.My mom reads magazines and newspapers which are filled cover-to-cover with advertisements in addition to the articles and stories. We even get advertisements in the mail like catalogues, flyers, and credit card promos which sometimes get tossed into the trash unopened.Anytime I go to a store, the bombardment of advertisements hits me like a truck. Signs, banners, videos, samples, displays and more are crammed everywhere trying to sell me stuff I may noteven want or need. I feel like I'm trapped in a world of advertisements no matter where I turn!Ads are integrated into so many parts of our everyday lives. They distract us, grab our attention, and influence us to buy products and services all the time. While some advertisements can be funny, interesting, and entertaining...others can be deceptive or try to persuade us into unhealthy choices which is not cool.I challenge you to try to go a full day without seeing, hearing, or experiencing any form of advertisement whatsoever. I bet you can't do it because they are absolutely everywhere infiltrating our lives whether we like it or not. Advertisements have become an unavoidable part of our modern world and culture. You simply cannot escape the reach and influence of ads in today's society!篇2Advertisements Are Everywhere in Our LivesHi there! My name is Timmy and I'm going to tell you all about advertisements. They are seriously everywhere! You can't miss them even if you tried.Let me start by explaining what an advertisement is. An advertisement is a way for companies to tell people about their products or services. They use ads to convince us to buy their stuff. Advertisements come in many forms like TV commercials, billboards, magazine ads, online pop-ups and more.The first place I see ads is on TV. Every time there is a break in my favorite cartoon show, those commercials come on. They are always so loud and colorful! The toy ads make those toys look like the coolest things ever. But as soon as I get the toy, I get bored of it pretty quickly. Still, the ads work because I keep begging my parents for the next hot new toy I see advertised.There are ads all over the internet too. Whenever I'm playing a game or watching videos online, those annoying pop-up ads get in the way. Some of them even make noise which can be really startling! I just want to X out of those ads as fast as I can. Ads on websites and apps are super common these days.Another big place I notice ads is when I'm out and about. Signs and billboards seem to be everywhere I look when I'm in the car with my parents. Huge pictures and words are plastered along the roads and on buildings. Companies pay a lot of money to put their ads up in busy areas where lots of people will seethem. Sometimes I'll see an ad for a restaurant and then bug my parents to take me there.Speaking of restaurants, menus always have advertisements on them too! While we're waiting for our food, I'll see ads for desserts, kids meals and other items the restaurant wants to make sure we don't miss. There are even sometimes ads from other companies on the menus trying to catch our attention.Ads can be misleading too. Like when I saw an advertisement for a candy bar that made it look way bigger than it actually was. Those ads use tricks like camera angles and staging to make the products look extra appealing. And a lot of times, toys don't work as awesomely as they do in the ads either.My school is not even free from advertisements! We have corporations and companies that pay money to put ads around our campus, gymnasiums and fields. This earns money for our school but it also means we get bombarded with ads everywhere we go. There are also often advertisements in tests, worksheets and the videos we watch in class.I feel like advertisements follow me wherever I go. They're on shopping bags, food packaging, clothing, you name it! Advertisers get really creative with where they place their ads so you can't help but see them. And they stick around in my headtoo, with memorable jingles and catchphrases that I just can't seem to get out of my brain!So in conclusion, advertisements are totally unavoidable in today's world. I see them on TV, the internet, outside, at restaurants, in school, everywhere! Some ads can be fun and entertaining to watch, while others are just plain annoying. And some ads are even a bit deceptive about what their product or service is really like. But one thing is for sure - advertisements are simply everywhere in our daily lives, for better or for worse. Thanks for reading my essay, I'll catch you later!篇3Ads, Ads, Everywhere!Hi there! My name is Tommy and I'm 10 years old. Today I want to tell you all about advertisements because they are seriously everywhere we look! You can't escape the ads, no matter how hard you try.Let me start by describing my morning routine. When I wake up, the first thing I do is turn on the TV to watch some cartoons before school. But oh no, there are ads every few minutes interrupting my shows! I see commercials for toys, games, snacks, movies, and more. The toy ads always make those action figureslook like the coolest things ever. The food ads make those sugary cereals seem so delicious. And the movie ads get me excited for whatever new kid flick is coming out. Those advertisers are so tricky with how appealing they make everything look!After watching some TV, I head to the kitchen for breakfast. And what do I see right there on the cereal boxes? You guessed it - more ads! The front of the boxes are basically one big advertisement trying to persuade me to want to eat that cereal. They slap big bold words like "NEW!" and "EXCITING TASTE!" all over the packaging. And the cartoon characters on the boxes give me those pleading looks as if they're begging me to eat their cereal. It's all a ploy to grab my attention!On the way to school, I ride the bus. What's covering the interior of the bus from floor to ceiling? Ads! There are advertisements printed on the flooring, plastered on the walls, dangling from the handrails, and stuck on the window areas. Everywhere I look, there are ads for stores, restaurants, cellphone companies, you name it. They must figure kids will be a captive audience on the bus, so they might as well bombard us with marketing!At school, you'd think I'd finally get a break from advertisements for a little while. No such luck! As soon as I enterthe building,I'm greeted by a barrage of flyers advertising clubs, dances, candy sales, and other events. The hallways are completely wallpapered with posters trying to grab my attention and promote something. Even in the classrooms, there are ads! Many teachers have advertisements hanging around their rooms from companies trying to market educational products.During lunch, I have to be very careful about what I watch on my tablet or laptop. Because you know internet advertisements are inescapable! As soon as I pull up a video or game, ad after ad just starts auto-playing and popping up all over my screen. It's so annoying trying to watch a fun video while having to constantly close out random advertisements. Speaking of videos, some of them even have product promotions baked right into the actual content now! It's like they're trying to ad-vertise to us in our own entertainment.After school, I'll typically meet up with friends to play outside or go to the park. But ads follow us everywhere, even there! We'll see advertisements painted on the sidewalks we walk along. We'll see big flashy billboards towering over us from the side of the roads. We'll see ads on the bench we sit on or the trash cans along our route. Businesses are taking advantage of every possible surface to advertise their latest product or deal!When I get home in the evenings, you'd think I could finally relax without any pesky advertisements around, right? Wrong! I can't even play my video games in peace because most games have advertisements strategically inserted into the main menus, loading screens, or even as graphics within the gameplay itself. So irritating! I can't have more than a few minutes of uninterrupted gaming before an ad pops up trying to sell me something.Well, I could go on and on about the excessive amount of marketing everywhere we turn. But I think you get the idea - ads are completely unavoidable in our daily lives as kids. They follow us from sunrise to sunset, bombarding us from every possible angle with sales tactics. Whether we're watching TV, browsing the internet, playing outside, or just trying to enjoy activities and entertainment - there's always some company trying to capture our attention and persuade us to buy their products.I understand businesses have to advertise their stuff to make money. But geez, it really is becoming way too much! Us kids can't go more than a few minutes without having some sort of ad shoved in our faces relentlessly. I just wish there were a few more ad-free havens in our lives where we could escape the endless promotions and marketing. Sadly, that's just how ourworld works - advertisements dictating so much of our daily experiences whether we like it or not.Anyway, that's been my take on how advertisements are simply everywhere nowadays for us kids. It's inescapable! Let me know if you feel the same level of ad overload in your life. For now, I've got to go close about 20 advertisement windows that popped up while I was typing this! Ugh, the struggles of modern life. Thanks for reading, bye!篇4Ads, Ads Everywhere!Hi there! My name is Emma and I'm a 4th grader. Today I want to tell you all about advertisements and how they are totally everywhere we look!What are advertisements? Well, they are messages that companies create to try to get people to buy their products or use their services. Ads come in many different forms like TV commercials, billboards, magazine ads, online pop-ups, and even people handing out flyers on the street.You can't escape ads no matter where you go or what you do! I see them first thing when I wake up. There are ads on thecereal boxes on our kitchen table for other cereals and snacks. The TV has tons of commercials between shows and even some ads on the bottom of the screen during shows. My mom gets lots of junk mail with flyers and coupons.On my way to school, I see billboards on the buildings and bus stop benches. Those huge signs advertise restaurants, stores, movies, and more. Sometimes there are even people on the street wearing funny costumes and waving around signs for a shop or car dealership.At school, you'd think there wouldn't be ads but you're wrong! There are ads on student desks, on the walls in the hallways, maybe even on a teacher's laptop or clothing. Companies will do anything to get kids to see their logos and slogans!After school, I love to play outside with my friends. But ads follow me there too! You may see an airplane pulling along a big sign in the sky. Or there could be an ad painted right on the side of a truck driving by.When I go to the mall or grocery store with my parents, it's ad city! Every single store has millions of ads hanging from the ceilings and windows. There are tons of signs and displays forproducts all over every aisle. The cashiers always ask if we want to buy extra stuff from the ads.At home, if I'm watching TV or go online to play games, I'm bombarded with more ads. I can't get away! Pop-ups, commercials, even ads before videos will play. Sometimes online games even make you watch an ad to keep playing.Billboards, signs, commercials, logos, junk mail, websites, people in costumes...ads are endless and infinitely creative! Companies will try anything to get your attention and make you remember their brand. Advertisers are geniuses at creativity and psychology to make people want to buy stuff.Ads are designed to make you remember a product's name, slogan or jingle. A lot of them use humor, bright colors, and funny characters to stick in your brain. Other ads use serious celebrities or heartwarming stories to make you feel something.I have to admit, ads do work on me sometimes. After seeing an ad for a new toy or video game, I just HAVE to ask my parents for it. The ads make the products look like so much fun and too good to be true! But then sometimes the real product isn't as great as the advertisement made it seem.There are good things and bad things about having ads everywhere though. Ads can be really informative and let people know about amazing new products that can make their lives better or easier. We need ads to learn what is out there to buy.However, advertisers can stretched the truth to make their items seem far better than they really are. Some ads aim too much at young kids and pressure us to want things we don't really need. It's been proven that kids who see tons of ads from greedy companies tend to become over-materialistic.Overall though, I think ads can be creative and fun when they aren't taken too far. Maybe I'll even design ads myself when I'm older! For now, I'll just keep spotting them around every corner. Ads really are impossible to escape these days - they are literally everywhere you look! Whenever you watch, read, listen, or walk around, there will always be advertisers trying to sell you something. You can't miss them even if you tried!篇5Advertisements are Everywhere in Our LivesHello friends! Today I want to talk about something that is all around us, no matter where we go. Can you guess what it is? That's right, I'm talking about advertisements!Advertisements are those things that try to get us to buy products or use services. They come in many shapes and forms - we see them on TV, hear them on the radio, find them in magazines and newspapers, and they are plastered all over billboards and buildings when we go outside.At home, we can't escape advertisements either. They pop up when we use the internet, play games on our phones and tablets, and sometimes even sneak into the apps we use! It's like they are lurking everywhere, just waiting to tell us about the latest toy, snack, or clothing brand.I have to admit, some advertisements can be really fun and creative. The good ones use bright colors, cartoon characters, catchy jingles, and funny jokes to grab our attention. They make us laugh and sometimes even sing along! But other times, advertisements can be a little too "in-your-face" and make big, unbelievable claims about their products.For example, have you ever seen an advertisement for a new cereal that promises to make you jump higher, run faster, and get better grades at school? Or what about those toy commercials that show the toy doing all sorts of amazing stunts and activities, but when you actually get the toy, it doesn't worknearly as well? Those ads can be a little disappointing and even misleading.Another thing about advertisements is that they seem to be everywhere these days, no matter what we are doing. We see them before movies at the theater, during our favorite TV shows, on websites and social media, and even at school or the playground! Sometimes it feels like we can't get away from them.Now, I know that companies need to advertise their products so that people know about them and want to buy them. And some advertisements do a good job of educating us about new products and services that might be helpful or fun. But sometimes I wonder if there are too many advertisements and if they are getting a little too pushy or unrealistic.What do you think? Do you like advertisements, or do you find them annoying sometimes? Do you ever feel like you are being bombarded with too many ads? I'd be curious to hear your thoughts!In my opinion, a few good, honest, and creative advertisements here and there are okay. But when they start to exaggerate too much, pop up constantly, and interrupt our favorite shows and activities, that's when they can become a bit much.Maybe companies could try to make their ads more truthful, less disruptive, and focused on providing real information rather than just trying to trick us into wanting their products. That way, we could still learn about new things while not feeling overwhelmed or misled by too many over-the-top claims and nonstop advertising.Those are just my thoughts, though. What matters most is what you think! So let me know – are advertisements your friends or your foes? Do you have any particularly good (or bad) examples of ads that you've seen recently? I'm all ears and excited to discuss this topic further!After all, whether we like it or not, advertisements are simply a part of our lives these days. We might as well try to understand them and figure out how to make the most of them, right? Thanks for listening, friends – and don't forget to look both ways before crossing the street, because who knows, there might even be an advertisement there waiting for you!篇6Advertisements Are All Around Us!Hi there! My name is Lily and I'm a 4th grader. Today I want to tell you all about how ads are completely everywhere in our lives. It's kind of crazy when you start to notice them!First, let's talk about TV commercials. Those are the ads that come on in between shows and movies on the television. I'm sure you've seen a million of them! They try to get you to buy all sorts of stuff like toys, video games, snacks, clothes, and more. Some of them are pretty funny and make me laugh. But a lot of them are just silly and repetitive. Still, companies must think they work because they spend billions of dollars a year on TV ads!Another place you'll find a ton of ads is on the internet. Whenever I'm playing an online game or watching videos, I'm bombarded with pop-up ads and video ads all the time. They're really annoying and I usually just close them as fast as I can. Website ads are everywhere too, along the tops, bottoms, and sides of pages. Companies even pay to have ads within apps and games I use. I can't get away from them!Billboards are a really old but still super common kind of advertisement. You see them allllll over the place when you're driving in a car or bus. There are big ones along highways and roads, and smaller ones on city streets. They use big, bright pictures and words to grab your attention and make youremember that product or company. Kind of sneaky if you ask me!Speaking of driving, have you ever seen ads on the sides of buses or taxis? Or wrapped around entire vehicle? Businesses pay a lot to have their logos and slogans plastered all over those! And then there are park benches, newspaper boxes, and trash cans on city streets that are covered in ad posters and stickers. Ads are literally everywhere you look outside.Inside stores is another major hotspot for ads. Have you noticed how many signs, displays, and posters there are set up all around trying to sell you more stuff? They put them in the aisles, near the checkout areas, on floors, walls, cooler doors, and end caps. You're basically surrounded by ads as soon as you walk through the door. No wonder kids like me are always begging our parents for toys, snacks, and other junk!Restaurants and fast food places are another prime location for ads. There are menus and signs outdoors advertising specials and combos. Then inside, you've got posters, signs, digital screens, tray liners, and even labels on cups, burger boxes, and condiment packets covered in more branding and messages. I'm surprised we don't see ads in the bathrooms too!You'd think schools would be one of the few ad-free zones, but you'd be wrong! There are actually a lot of subtle advertisements lurking around campuses these days. Vending machines are basically one big ad for chips, candy, and soda companies. Same with the food served and milk cartons in the cafeteria - all branded. Some schools even let companies put their logos on school supplies, team uniforms, or sponsor assemblies and events. It's kind of unavoidable.Ads also sneak their way into books, video games, movies, and songs through product placement. Companies pay to have their brands and merchandise shown being used or mentioned by characters. That's basically just a commercial within the entertainment we're watching or reading. Pretty clever way to advertise if you ask me!I could probably go on and on with more examples of ads in our world, but I'll stop there. The point is, advertising is absolutely everywhere these days. On TVs, phones, computers, billboards, vehicles, stores, restaurants, schools, books, games - you name it! Companies are constantly trying to sell us products and get stuck in our heads through ads and marketing.Some people think there are too many ads around and that it's unfair for companies to advertise so much to kids. Othersthink ads are fine and just part of our modern world. I go back and forth on how I feel about it. On one hand, ads can be really creative, funny, and help me discover cool new products. But on the other hand, they are kind of pushy, repetitive, and everywhere I look.What's your opinion on ads and advertising being such a huge part of our lives these days? I'd love to hear your thoughts! Let me know if you notice just how many ads are around you each day after reading this essay. I definitely started seeing them absolutely everywhere once I was aware of it. Ads are simply unavoidable in today's world it seems. Thanks for reading!。

英语广告口号语的特点终稿

英语广告口号语的特点终稿

毕业论文题目:《英语广告口号语的特点》The Language Features of English Advertising Slogans专业:英语指导教师:王菲学生姓名:梁帅男班级-学号:英商112 11080902272015 年5 月Contents Contents (i)摘要 ................................................................................................................................................ i v Abstract (v)I. Introduction......................................................................................................................... - 6 -1.1 Definition of Advertising Slogans ......................................................................... - 6 -1.2 Function of Advertising Slogan ........................................................................... - 7 -1.3The research achievement on English advertising slogan..............................- 7 -II. The lexical features of English advertising slogan................................................. - 8 -2.1Use wrong spelling to appeal to the reading......................................................... - 8 -2.1.1. The wrong usage of numbers ............................................................................. - 9 -2.2.2 The wrong usage of Adjectives and adverbs.................................................. - 10 -2.2.3 The wrong usage of verbs .................................................................................. - 12 -2. 2 Using the exotic qualifier ..................................................................................... - 12 -III. Phonological features of advertising slogan language .................................... - 13 -3.1 End rhyme................................................................................................................. - 14 -3.2 Alliterate.................................................................................................................... - 15 -3.3 Onomatopoeia.......................................................................................................... - 15 -V. The rhetorical features of advertising slogan language...................................... - 16 -4.1 Analogy ..................................................................................................................... - 16 -4.2 Punning...................................................................................................................... - 17 -4.3 Parallelism ................................................................................................................ - 17 -IV. The stylistic features of advertising slogan language......................................... - 19 -5.1 Simple Sentence ........................................................................... 错误!未定义书签。

广告似乎到处可见英文作文

广告似乎到处可见英文作文

广告似乎到处可见英文作文下载温馨提示:该文档是我店铺精心编制而成,希望大家下载以后,能够帮助大家解决实际的问题。

文档下载后可定制随意修改,请根据实际需要进行相应的调整和使用,谢谢!并且,本店铺为大家提供各种各样类型的实用资料,如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等,如想了解不同资料格式和写法,敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Advertisements are everywhere. They bombard us from billboards, television screens, and even our social media feeds. They are like sneaky little creatures that findtheir way into every nook and cranny of our lives, tryingto sell us something we probably don't even need.You wake up in the morning, groggy and disoriented,only to be greeted by an ad on your phone, urging you tobuy the latest gadget that promises to make your life easier. As you stumble into the bathroom, there it is again, plastered on the mirror, reminding you that you need tolose those extra pounds with a magical weight loss pill.You finally manage to drag yourself to the kitchen, hoping to find some solace in a cup of coffee. But wait,the coffee jar is now covered in a shiny label, shouting at you to try the new and improved blend that will undoubtedly change your life. You can't escape it, not even in the comfort of your own home.As you step out of the house, you are bombarded by a barrage of billboards, each one vying for your attention. They scream at you with their flashy colors and catchy slogans, promising happiness, success, and everything in between. It's overwhelming, to say the least.You hop into your car, hoping for a moment of peace during your commute. But alas, the radio is there to remind you that you need to buy a new car, upgrade your insurance, and try the latest fast-food chain that claims to have the best burger in town. It's relentless.Even when you finally reach your destination, the assault continues. Advertisements are plastered on buses, on the sides of buildings, and even on the backs of unsuspecting pedestrians. They follow you everywhere, like a shadow that you just can't shake off.But amidst all this chaos, there is a silver lining. Advertisements can be entertaining, creative, and sometimes even thought-provoking. They have the power to make uslaugh, cry, or even question our own beliefs. They can transport us to a different world, if only for a few seconds.So, the next time you find yourself surrounded by advertisements, take a moment to appreciate the artistry behind them. Embrace the creativity, the cleverness, and the sheer audacity of those who create them. And remember, while they may be everywhere, you have the power to decide whether they have any influence over you.。

大学生专升本真题语法练习

大学生专升本真题语法练习

真题语法练习1.He insisted that he _______ until the work is finished.A. didn’t restB. not restC. wouldn’t restD. don’t rest2.A doctor, together with two nurses, _______ sent to that faraway village to help the sick people.A. have beenB. has beenC. hasD. have3. He hurried to the bus stop, _______ the last bus had already left.A. only findingB. only having foundC. only to findD. only to have found4. ________ he known my address, he would have come.A. WereB. DidC. HadD. Should5. If only I ______ not so nervous at the important interview.A. wasB. has beenC. beD. were6. The committee _______ among themselves for four hours.A. has been arguingB. has been arguedC. have been arguingD. have been argued7. Either your teacher or you ______ mistaken.A. areB. isC. hasD. be8. Because of the cold weather, they _______ through the night in the camp.A. kept the burning fireB. kept the fire burningC. kept the fire burntD. kept burning the fire9. Many people are reported _________ in the natural disaster.A. being killedB. to be killedC. to have killedD. to have been killed10. If the whole surgery ____ beforehand carefully, there would have been a better result.A. was plannedB. has been plannedC. had been plannedD. were planned11. ________ to finish quickly.A. Not every worker wantB. No every workers wantC. Not every worker wantsD. No every worker wants12. You’d better tell me beforehand if _________ go with me.A. you’ll rather notB. you won’t ratherC. you’d rather notD. you’d rather not to13. All games ______ because of the rainstorm, many students could do nothing but study in theclassroom.A. were cancelledB. having been canceledC. had been canceledD. have been canceled14. By the time you get back, great changes ________ in this area.A. will take placeB. will be taken placeC. are going to take placeD. will have taken place15. The boy ________ now for the light in his room is still on.A. must studyB. must be studyingC. must have studiedD. would study16. ________ she was living in Paris that she met her husband Terry.A. Just thenB. It was whileC. Sooner afterD. During the time when17. John isn’t a diligent student, for it is the third time he has been late, ________?A. isn’t heB. hasn’t heC. isn’t itD. hasn’t it18. He told me ______ afraid because I had done nothing wrong.A. to be notB. not to beC. not beingD. being not19. With all the work on hand, he ________ to the cinema last night.A. should goB. must have goneC. shouldn’t have goneD. might have gone20. These three girls help _______ to clean the house.A. one anotherB. each otherC. one and the otherD. one and other21. Only by making wise use of land _____ to find a solution to the problem of hunger and famine.A. we can beB. we will be ableC. will we be ableD. can we22. One and a half year _______ passed.A. areB. wereC. haveD. has23. Nobody ______ any more to say, the meeting was closed.A. hadB. has hadC. havingD. had had24. Staying in a hotel costs ________ renting a room in an apartment for a week.A. twice more thanB. twice as much asC. as much as twiceD. much as twice as25. Most of Americans get so used ____ TV, so dependent on its flickering pictures, that it begins todominate their lives.A. to watchB. in watchingC. to watchingD. with watching26. The medal did not cost much, ________ very good.A. or was itB. nor was itC. or did itD. nor did it27. The truth is that it is only by studying history _______ we learn what to anticipate in the future.A. and thenB. soC. by whichD. that28. I forgot _______ something which I have long meant to ask you.A. to askB. having askedC. to be askingD. to have asked29. Nothing taking place there is interesting, ________?A. are theyB. is itC. didn’t theyD. is there30. The old lady, with her seeing-eye dog, _______ seen going along the street every morning.A. wasB. wereC. areD. will be31. _______ that man was the master of the earth used to be widely held early last century.A. To believeB. It was believedC. The beliefD. Believing32. Ever since she was a little girl, she _______ interested in music.A. isB. has beenC. wasD. had been33. Vicky, one of my doctoral students, had her paper _______ as soon as she finished _______ it.A. to be typed, to writeB. typed, to writeC. being typed, writingD. typed, writing34. Mary ______ at the bus stop for about an hour when Tom finally came and started to argue aboutwhat _____ before.A. waited, happenedB. have waited, has happenedC. had waited, was happenedD. had been waiting, had happened35. _______ his speech than the audience began to ask him some difficult questions.A. The speaker had finished no soonerB. No sooner have the speaker finishedC. The speaker had no sooner finishedD. No sooner the speaker finished36. _________, this or that?A. Which is betterB. What is betterC. What is the bestD. Which is the best37. _______ some money, Jimmy was able to buy his mother a washing machine.A. To saveB. SavingC. SavedD. Having saved38. _______ the sad news, she leaned over the desk and cried bitterly.A. To hearB. To be heardC. Have heardD. Having heard39. ______ absurd was his manner that everyone stared at him.A. SuchB. TooC. SoD. Much40. If Mary had not been badly hurt in a car accident, she _______ in last month’s marathon race.A. would participateB. might participateC. would have participatedD. must participate41. She has been working in this factory __________.A. in 1980B. after 1980C. since 1980D. until 198042. Margaret spent all the evening talking about her latest book, ______ one of us had ever heard.A. thatB. whichC. of thatD. of which43. No one can avoid _______ by advertisements which can be seen everywhere.A. to be influencedB. being influencedC. influencingD. having influenced44. Go through this door, _______ you will find the man waiting for you there.A. ifB. forC. andD. only45. No sooner ________ they started to work.A. had they got to the plant thenB. had they got to the plant thanC. had they got to the plant whenD. they had got to the plant than46. _________, they had to speed up.A. Time is limitedB. Time was limitedC. Time being limitedD. Time has been limited47. ________, he would surely urge us to put away our past prejudices and avoid his own tragic errorof putting his eggs in one basket.A. Is he alive todayB. Be he alive todayC. Were he alive todayD. To be he alive today48. If we ________ the bus, we _________ the concert in the theatre now.A. miss; are enjoyingB. hadn’t missed; would be enjoyingC. didn’t miss; are enjoyingD. hadn’t missed; would have been enjoying49. She looks tired. She _________ last night.A. should have stayed up lateB. must have stayed up lateC. need have stayed up lateD. would have stayed up late50. Peter felt lonely at first, but after a time he got _______ alone and even enjoyed it.A. used to livingB. using to liveC. used to liveD. to be used to living51. She says she’d rather he ________ tomorrow instead of today.A. had leftB. should leaveC. leftD. leaves52. The weather ________ fine, they decided to go out for a picnic.A. isB. wasC. beingD. having been53. It was not until he was put to prison ________ he realized he had broken the law.A. beforeB. afterC. whenD. that54. It’s no good _________ to his proposal because he will never change his mind.A. objectB. to objectC. objectingD. to have objected55. “Why didn’t your wife answer my phone last night?”“I think she _______ when you called.”A. had to have sleptB. has to be sleepingC. must sleepD. must have slept56. He bought a new house this year, which is ________ his former one.A. twice as big asB. twice thanC. twice as much asD. twice the size as57. Young ______ she was, she was equal to the task.A. asB. becauseC. ifD. unless58. Professor Li has neither watched TV nor ________ the film for quite a few days.A. seeB. seenC. sawD. watch59. The young girl dares to drive alone at night, ________.A. doesn’t sheB. daren’t sheC. isn’t sheD. won’t she60. You would not feel tired this morning if you _______ to bed earlier last night.A. has goneB. wentC. had goneD. would have gone61. The number of registered participants in this year’s marathon was half _______.A. of last year’sB. those of last year’sC. of those last yearD. that of last year’s62. I suddenly realized that he was trying to ______ quarrelling with me.A. considerB. avoidC. enjoyD. prevent63. It is the mistake ________ you should focus on, not the person.A. whichB. in thatC. thatD. for which64. The price of shoes is ________ during the Spring Festival.A. lowerB. more expensiveC. smallerD. cheaper64. It was essential that the application forms ________ back on time.A. must be sentB. was sentC. be sentD. were sent65. _______ by division of labor can an increase in production be achieved.A. IfB. ExceptC. OnlyD. Otherwise66. One of the requirements for producing vapor is that the water ______ to its boiling point.A. must be heatedB. has to be heatedC. is to be heatedD. be heated67. Every bush and every flower _______ to be cut down.A. areB. are goingC. will goD. is68. My sister ________my e-mail. Otherwise, she would have replied.A. mustn’t have receivedB. can’t have receivedC. shouldn’t have receivedD. needn’t have received69. In his time, he enjoyed a reputation ________.A. as great as Mozart, if not greater thanB. as great as, if not greater than, MozartC. as great, if not greater, as MozartD. greater, if not as great as Mozart70. _______ with that of the developed countries, people’s living standard of this African country isextremely low.A. CompareB. While comparingC. When comparedD. Comparing71. John will go to school the moment he _______ his work.A. will finishB. finishC. finishesD. would finish72. It is ________ one thousand students can live in it.A. too large a building thatB. so a large building thatC. such large a building thatD. so large a building that73. Not only ________ a promise, but also he kept it.A. does the manager makeB. did the manager makeC. the manager madeD. the manager makes74. It’s already five o’clock now. Don’t you think it’s time _______?A. we are going homeB. we go homeC. we went homeD. we can go home75. All things _________, the planned trip will have to be cancelled.A. consideringB. having consideredC. be consideredD. considered76. It _______ have rained last night, for the ground is wet.A. shouldB. canC. willD. must77. The class needs a monitor _________.A. whom everyone has confidence onB. who everyone has confidence ofC. for whom everyone has confidenceD. in whom everyone has confidence78. One should never lose heart when ________ with temporary difficulties.A. being confrontedB. confrontedC. having been confrontedD. confronting79. Three new buildings _________ on the campus by the end of this year.A. will be builtB. are going to be builtC. will have been builtD. have been built80. John worked late into the night, ________ a speech for tomorrow’s meeting.A. preparingB. to prepareC. was preparingD. prepared81. _________a solution to the problem of water shortage, we have to put all our efforts together.A. To work outB. Working outC. Work outD. Being worked out82. Smith regretted _______ to the meeting yesterday.A. not goingB. not having been goingC. not to goD. not to be going83. My children are looking forward to _______ a trip to Beijing next month.A. makeB. makingC. be makingD. have made84. Why not _______ to Professor Smith for advice? He is an expert in this field.A. goB. your goingC. to goD. you go85. ________ your help, I would not have succeeded.A. But thatB. But forC. But ifD. Thanks to86. It is no _______ talking to him because he will never change his mind.A. helpB. useC. timeD. way87. Since he left the university, he _______ in an accounting company.A. has been workingB. has workedC. had been workingD. was working88. _______ from the moon, our earth, with water ________ seventy percent of its surface, appears asa “blue ball.”A. Seen; coveringB. Seen; coveredC. Seeing; coveringD. Seeing; covered89. I’d rather you ________ anything about it for the time being.A. don’t doB. don’tC. didn’t doD. didn’t90. Lisa was busy taking notes ______ Mark was searching the Internet for information.A. untilB. unlessC. whileD. if。

最新英语句型写作Only 的倒装句

最新英语句型写作Only 的倒装句

1.Only 的倒装句:①We can improve our Englishthrough practice.②Working hard, we can succeed.③只有当我们丢掉健康,我们才意识到它有多么重要。

④只有当我们投身于学习我们才能实现梦想。

Only when we devote ourselves tostudy can we fulfill our dreams.①Only through practice can weimprove our English.②Only by working hard can we succeed.③Only when we lose our health do werealize how important it is.2.感叹句的写作。

①这是多么感人的一幕呀。

②他是多么勇敢的一个男孩呀。

③她对她周围的人是一种多么大的鼓舞啊。

She is an inspiration to all around her.①What a moving scene it is!②How brave a boy he is!What a brave boy he is!3.句型see sb. do/doing sth.看见某人做①我们常常看到人们浪费时间。

②当看到人们需要帮助时,请伸出援助之手。

③在现在社会广告无处不见。

Advertisements can be seen everywherein modern society4.他不但教我们英语,而且还为我们干别的事情。

He not only teaches us English but also does other things for us.不但老师们称赞她,女孩子们钦佩她,而且男孩子们喜爱她。

Not only do teachers praise her, girls admire her, but boys love her as well.不但你而且她也得参加这次会议。

Unit5Gettingthemessage(人教版高三英语上册教案教学设计)

Unit5Gettingthemessage(人教版高三英语上册教案教学设计)

Unit 5 Getting the message(人教版高三英语上册教案教学设计)The First PeriodⅠ. Words and Expressions1. convey ---- To take or carry from one place to another; transport. 运送;运输---- T o communicate or make known; impart通知;通报;传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。

Wires convey electricity.金属线导电。

I will convey the information to him.我将把这消息通知他。

2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做广告---- T o warn or notify告诫,告知The company advertised for a new secretary.公司登广告招聘一名新秘书。

We should advertise for someone to look after our children.我们该登个广告聘人来照管孩子们。

3. advertiser 广告商The report gives advertisers a new picture of women today.这份报告使广告商对今日妇女有了新的认识。

4. brand ---- A trademark identifying a product or a manufacturer商标;牌子;烙印What brand of soap do you like?你喜欢什么牌子的肥皂?(常与of连用)特殊类型his own brand of humor 他独特的幽默感These cattle have my brand on them. 这些牛身上都有我打的烙印。

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Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.在现代社会中,广告随处可见,它们出现在电视萤光幕上,在报纸和杂志上也占有显著地位。

它们展示或画在墙上,甚至在公车上。

说实在的,今天在公共场所,很难没有广告。

广告在经济活动中,确实扮演了重要角色。

它们告诉大众新产品,并且有助销售。

不幸的是,有些广告不诚实,它们千方百计欺骗消费者,因此,我们固然承认广告能帮助我们,但我们也要时常对它们小心。

Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be ta ken to ban false advertisements and protect consumers’ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society广告的利与弊The advantage and disadvantage of the advertisementAdvertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.It’s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects t o supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.广告的利与弊广告在当今社会中无处不在。

看起来无论你走到哪里,她都会映入你的眼帘:超市、地铁、车站、公共建筑的墙体、垃圾桶甚至T恤衫。

广告的内容可以关于任何东西:从卖电话到租房,从治疗疑难杂症到办假证。

/(从家用物品到大型机器、从玩具到航天器)毫不夸张的说,我们生活在一个广告世界里。

广告的优点很明显。

它给我们提供大批量的商品和服务,供我们做出最好的选择。

对于商家而言,他们可以利用广告展示自己商品的特点,以便抓住消费者的视线来获取利润。

然而,我们也不能小视广告的缺点。

①太多的广告会搞乱我们的生活并浪费我们宝贵的时间。

它们打断电视节目,塞满我们的信箱,损毁了我们对自然的欣赏代替兴趣。

人们通常对它们感到负担而不是满足。

②另一方面,有些广告是非法的,传递错误信息并意在欺骗那些想急于解决问题的人。

该到了我们采取紧急并有效措施来抑制这一现象的时候了。

①我们应加大市场监管的力度。

关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞。

②任何利用广告欺骗消费者的人都应受到惩罚或入狱。

③我们应教育人们遵守法律并把诚实守信放在首位。

只有把这些措施付诸实践,我们的社会才会被净化成一个居住的天堂。

下面这篇比较有哲理性:Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becomingpopular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.。

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